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Five Steps To Nurture a 30-Year Cause Marketing Relationship

Cause Related Marketing

and thereby begged the question, what does it takes to have a multi-decade cause marketing relationship between a cause and a sponsor? Too many cause marketing relationships, in my estimation, resemble speed-dating more than long-term marriage. There can be good reasons for short-term cause marketing relationships.

Tubbs Reports the Results of its Romp to Stomp Cause Marketing Event

Cause Related Marketing

Tubbs, which makes snowshoes, recently announced the result of its 11th annual cause marketing event called Romp to Stomp, which benefits breast cancer charities in the United States and Canada. This post is part of an occasional series when I announce the results of cause marketing efforts that I have posted on in the past. million.

The Five Habits of Great Cause Marketers

Cause Related Marketing

So what are five habits that you as a cause marketer should adopt? You should habitually stay abreast of cause marketing trends and changes. You should habitually think about ways to improve your cause marketing campaigns. You should habitually make all your cause marketing appeals open, transparent, and easy to understand.

Another Benefit to Cause Marketing: Better Supplier Pricing

Cause Related Marketing

Two professors at the Ohio State University have a new take on the benefits of cause marketing; it helps keep supplier pricing in check. Such a cause marketing tie-in intrinsically undermines the per-unit profitability of each product by adding a new marginal cost of sales. Cause-Related Marketing does a world of good.

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Can Cause Marketing Start a Cultural Meme?

Cause Related Marketing

A fishing lodge on the Kenai Peninsula called Alaska Hooksetters thinks that might be partly a marketing problem, and so it just started promoting a catch and release approach to King Salmon called “ Spawn On ” that features its own logo and Facebook page. Cause-Related Marketing does a world of good. But it can’t often start the meme.

Cause Marketing for the Disrespected

Cause Related Marketing

And so I’m not surprised that an online timeshare sales service is trying cause marketing to dress up its reputation. Public cynicism about market sectors that have been broadly tarred isn’t just a problem for companies. Cause-Related Marketing does a world of good. I typed that phrase in Google and got 444,000 results.

KFC Concept Restaurant Gives a Nod to Cause Marketing for Local Causes

Cause Related Marketing

KFC, a unit of Yum Brands, is testing a new quick-serve restaurant version of the fried chicken outlet and among the changes is that its cause marketing efforts will be much more local, according to Anne Fuller, senior director of development for KFC eleven. In the past KFC has done cause marketing with Komen, which the cognoscenti hated.

Kaizen and Cause Marketing

Cause Related Marketing

Few companies or nonprofits… in Japan or anywhere else… are likely to survive if they don’t practice some version of kaizen. But this post isn’t about the kaizen of the Metro Food Bank it’s about the kaizen of Toyota’s marketing department after they had released the video. Cause-Related Marketing does a world of good.

Five Bad Habits of Cause Marketers

Cause Related Marketing

On Monday I posted about five good habits of great cause marketers. But cause marketers. Here, then, are five bad habits that too many cause marketers have. Immature people, like immature cause marketers, almost always struggle with what scientists call ‘confirmation bias.’ Cause-Related Marketing does a world of good.

Where is All the Cause Marketing with Faith-Based Nonprofits?

Cause Related Marketing

In Feb 2013, I got an email from a remarkable student at the University of North Carolina, Chapel Hill who had an intriguing question: why isn’t there more cause marketing between sponsors and faith-based nonprofits? This step also simplifies the inherent self-selection nature of cause-related marketing partnerships.

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The Moral Authority of the IRS Has Been Diminished

Cause Related Marketing

Cause-Related Marketing does a world of good. is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns. Cause Marketing Forum cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing

A Punch List for Charity Cause Marketers Looking for Sponsors

Cause Related Marketing

Since cause marketing has been shown to help companies preserve pricing power , and since women are more responsive to cause marketing than men, the research is a virtual punch list for charities looking for sponsors who need help. No car company loves that news. What company wouldn’t want a cause partner like that?

Faux Cause Marketing From the CamelBak All Clear Bottle

Cause Related Marketing

In the May 2013 and June 2013 issues of Outside magazine CamelBak ran an ad for its new All Clear water-purifying bottle that looks for all the world like cause marketing. This is faux cause marketing from a company that has done plenty of legitimate cause marketing over the years, notably for causes like

White Papers from the Cause Academy Senior Retreat Now Available

Cause Related Marketing

It was a veritable who’s who of cause marketing superstars. Two things distinguished the senior retreat from other cause marketing conventions. Cause-Related Marketing does a world of good. I was frankly in awe of the other attendees. But they were all so affable and fun my awe quickly turned to respect and warmth.

Cause Marketing Gamification Targeted to Casual Online Game-Players

Cause Related Marketing

In another case of cause marketing mashed up with games, GoodGames offers a fraction of a cent to charity every time you play a game like Mahjongg Dimensions or Pyramid Solitaire on their website. In the past we’ve talked about gamified cause marketing, which can take several approaches. Cause-Related Marketing does a world of good.

July 24, A Day to Celebrate Pioneers Everywhere

Cause Related Marketing

In 1856 two handcart companies with about 1,000 people total left too late in the season from Iowa. An early snowstorm struck the companies on the high plains of Wyoming and almost 20 percent of the group died from starvation or exposure. Cause-Related Marketing does a world of good.

Fun Cause Marketing Promotion, Wrong Holiday

Cause Related Marketing

Memorial Day is a federal holiday, but also a day to do a little cause marketing. CSK, the big railway company is doing just that with their campaign on behalf of the Wounded Warrior Project called, Drop and Give Them 10. Especially when the right holiday… Veterans Day… already exists and is under-utilized by cause marketers.

It’s Your Choice

The Agitator

Those startling stats are according to a new study by email marketing company Moveable Ink as reported in Friday’s Communications Copywriting / creative Fundraising analytics / data Online fundraising and marketing Research premiumThe findings are based on Moveable Ink’s analysis of 1.3 The lengths.

Stats 16

Is your charity website ready for Mobilegeddon?

Giving in a Digital World

Google describes the impending changes here by explaining “we will be expanding our use of mobile-friendliness as a ranking signal.

Want more planned gifts? Focus on why not how


There are a whole bunch of so-called “marketing companies” out there that say they help nonprofits get more planned gifts. So, absent a solid cultivation marketing plan devised to drive traffic to your PG pages, you won’t yield much in terms of a return on your investment. Instead, you just pelted them with your marketing.

[Guest Post] How To Use Google Trends

Fundraising Coach

Andy is the Strategic Director of Orbit Media, a web design company in Chicago. Yellow line: “digital marketing”. Digital Marketing”.

Companies that Rank High in CSR Also Known for Cause Marketing

Cause Related Marketing

On October 18 2011 I wrote a post about the Boston College Center for Corporate Citizenship 2011 CSR Index and how by my reckoning six of the top ten and 33 of the 50 companies listed did at least some cause marketing. What companies make up the the "six" of the top ten and "33" of the 50? But that’s not cause marketing.

The Best of Social Marketing in 2016

Social Marketing and Social Change

What are some of the best papers published in social marketing this past year? Social marketing is a commonly used strategy in global health.

Who is Your Favorite Princess?

Marketing for Nonprofits

This post highlights the many opportunities and challenges we all face when marketing to new (and unfamiliar) audiences. Really?" I said. (“It’s

An inside look at Fundraising with Businesses: An interview with Joe Waters

Nonprofit Marketing Blog

One way is to explore cause marketing and collaborate with businesses to get new exposure for your cause. Traditional corporate giving (e.

New digital tracking study reveals UK consumer views on promotional email and social media use

Giving in a Digital World

Last Thursday I was out at the launch event for the DMA’s Digital Tracker Study, a research initiative (backed by online research company FastMAP and email marketing company SilverPop ) that aims to provide regular insights into some of the key questions online marketers are asking in relation to using email and social media use.