The Five Habits of Great Cause Marketers

Cause Related Marketing

So what are five habits that you as a cause marketer should adopt? You should habitually stay abreast of cause marketing trends and changes. You should habitually think about ways to improve your cause marketing campaigns. You should habitually spend time in the company of your constituents gauging what’s meaningful to them about your cause, your sponsors, and your cause marketing. Cause-Related Marketing does a world of good.

Cause Marketing Gamification Targeted to Casual Online Game-Players

Cause Related Marketing

In another case of cause marketing mashed up with games, GoodGames offers a fraction of a cent to charity every time you play a game like Mahjongg Dimensions or Pyramid Solitaire on their website. In the past we’ve talked about gamified cause marketing, which can take several approaches. GoodGames is from the same company that brought us GoodSearch, GoodShop, and GoodDining, which together have generated a little bit less than $10 million for affiliated causes.

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Five Steps To Nurture a 30-Year Cause Marketing Relationship

Cause Related Marketing

and thereby begged the question, what does it takes to have a multi-decade cause marketing relationship between a cause and a sponsor? Too many cause marketing relationships, in my estimation, resemble speed-dating more than long-term marriage. There can be good reasons for short-term cause marketing relationships. Cause marketing trades on the trust that people, usually consumers, put in the cause and the sponsor. Cause-Related Marketing does a world of good.

KFC Concept Restaurant Gives a Nod to Cause Marketing for Local Causes

Cause Related Marketing

KFC, a unit of Yum Brands, is testing a new quick-serve restaurant version of the fried chicken outlet and among the changes is that its cause marketing efforts will be much more local, according to Anne Fuller, senior director of development for KFC eleven. It would be fun to parse that out a little bit, but instead let’s talk about KFC eleven’s emphasis on local cause marketing. In the past KFC has done cause marketing with Komen, which the cognoscenti hated.

Tubbs Reports the Results of its Romp to Stomp Cause Marketing Event

Cause Related Marketing

Tubbs, which makes snowshoes, recently announced the result of its 11th annual cause marketing event called Romp to Stomp, which benefits breast cancer charities in the United States and Canada. This post is part of an occasional series when I announce the results of cause marketing efforts that I have posted on in the past. Cause-Related Marketing does a world of good.

Five Bad Habits of Cause Marketers

Cause Related Marketing

On Monday I posted about five good habits of great cause marketers. But cause marketers. Here, then, are five bad habits that too many cause marketers have. Immature people, like immature cause marketers, almost always struggle with what scientists call ‘confirmation bias.’ Confirmation bias leads to bad science and bad cause marketing. We’re talking about cause marketing here, which many people consider to be inherently shallow.

Where is All the Cause Marketing with Faith-Based Nonprofits?

Cause Related Marketing

In Feb 2013, I got an email from a remarkable student at the University of North Carolina, Chapel Hill who had an intriguing question: why isn’t there more cause marketing between sponsors and faith-based nonprofits? Based on the six interviews, it appears that, shoulder to shoulder, faith-based nonprofit organizations and faith-neutral nonprofit organizations do not enjoy the same windows of opportunities for cause-related marketing endeavors.

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Two New Surveys Show Consumers Expect and Support Cause Marketing

Cause Related Marketing

Two surveys out this week uncover new insights about the push and pull of cause marketing. In the first, the Cause Marketing Forum looks for million-dollar cause marketing campaigns at checkout and finds 63 of them generating a total of $358.4 The Cause Marketing Forum is meeting in Chicago so I haven’t had the chance to talk with them, but I suspect that in the years to come this survey will turn up much bigger numbers. Cause-Related Marketing does a world of good.

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Another Benefit to Cause Marketing: Better Supplier Pricing

Cause Related Marketing

Two professors at the Ohio State University have a new take on the benefits of cause marketing; it helps keep supplier pricing in check. Their paper, called “ A Supply-Side Explanation for the Use of Cause Marketing ” by Anil Arya and Brian Mittendorf, starts with the proposition that, “firm profits under simple(non-strategic) corporate philanthropy wherein the firm pledges a donation amount to charity. They also advise companies not to make their cause marketing universal.

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White Papers from the Cause Academy Senior Retreat Now Available

Cause Related Marketing

It was a veritable who’s who of cause marketing superstars. Two things distinguished the senior retreat from other cause marketing conventions. The second white paper was premised on the questions “if I knew then as a noob what I know now as a grizzly veteran what would I do differently and what would I pass on to those new to cause marketing and corporate alliances”? Cause-Related Marketing does a world of good.

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Innovative Cause Marketing 'Inventory'

Cause Related Marketing

Selling cause marketing sponsorships… like selling radio or television airtime… means selling the intangible. Keep brainstorming and other cause marketing inventory will become plain. A really fun kind of alternate cause marketing inventory came across my desk recently. But, to my knowledge, no one had ever sold it as a part of a cause marketing sponsorship til now. Cause-Related Marketing does a world of good.

Faux Cause Marketing From the CamelBak All Clear Bottle

Cause Related Marketing

In the May 2013 and June 2013 issues of Outside magazine CamelBak ran an ad for its new All Clear water-purifying bottle that looks for all the world like cause marketing. This is faux cause marketing from a company that has done plenty of legitimate cause marketing over the years, notably for causes like Cause-Related Marketing does a world of good.

Can Cause Marketing Start a Cultural Meme?

Cause Related Marketing

A fishing lodge on the Kenai Peninsula called Alaska Hooksetters thinks that might be partly a marketing problem, and so it just started promoting a catch and release approach to King Salmon called “ Spawn On ” that features its own logo and Facebook page. Finally, it seems to me that this is more of persuasion problem than a marketing problem; a question of making a meme in parts of America a behavior in the Kenai. Cause-Related Marketing does a world of good.

Cause Marketing for the Disrespected

Cause Related Marketing

And so I’m not surprised that an online timeshare sales service is trying cause marketing to dress up its reputation. Public cynicism about market sectors that have been broadly tarred isn’t just a problem for companies. and more Having taken those credibility-boosting measures, cause marketing is one of the few promotional vehicles left to Cause-Related Marketing does a world of good.

Kaizen and Cause Marketing

Cause Related Marketing

Few companies or nonprofits… in Japan or anywhere else… are likely to survive if they don’t practice some version of kaizen. And it’s precisely the word to describe what Toyota’s marketing department practiced with its cause marketing effort called “ Meals Per Hour ,” which is a video about the people of Rockaways, New York in the wake of Superstorm Sandy in October 2012. Cause-Related Marketing does a world of good.

A Punch List for Charity Cause Marketers Looking for Sponsors

Cause Related Marketing

Since cause marketing has been shown to help companies preserve pricing power , and since women are more responsive to cause marketing than men, the research is a virtual punch list for charities looking for sponsors who need help. No car company loves that news. But well-designed cause marketing can help companies preserve pricing power. Savvy, well-positioned charities could approach the car companies offering something more like what Subaru does.

Fun Cause Marketing Promotion, Wrong Holiday

Cause Related Marketing

Memorial Day is a federal holiday, but also a day to do a little cause marketing. CSK, the big railway company is doing just that with their campaign on behalf of the Wounded Warrior Project called, Drop and Give Them 10. CSX, whose revenue (or turnover as our friends in the UK put it) is nearly $12 billion, is an interesting sponsor for a cause marketing effort. Especially when the right holiday… Veterans Day… already exists and is under-utilized by cause marketers.

July 24, A Day to Celebrate Pioneers Everywhere

Cause Related Marketing

In 1856 two handcart companies with about 1,000 people total left too late in the season from Iowa. An early snowstorm struck the companies on the high plains of Wyoming and almost 20 percent of the group died from starvation or exposure. So please join me in toasting Pioneers… of Utah, of cause marketing, and everywhere else where being first was once an invitation to get shot at, or to suffer privations and sacrifice, or to face unspeakable choices like the Donner Party.

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The Moral Authority of the IRS Has Been Diminished

Cause Related Marketing

Cause-Related Marketing does a world of good. is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns. Cause Marketing Forum cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing Years ago I read a book by a man who had been the public defender in the bad old days of Soviet Russia.

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Is donor retention really where you should focus your time and money?


The market/sector has been ‘flooded’ with people talking about donor retention for many years now. But remember, I changed my successful marketing company to help this sector because I’m a pissed off donor, not because I found a market in which I could make money. Many of them make money selling software and services that supposedly help fundraisers improve their donor retention.

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Is your charity website ready for Mobilegeddon?

Giving in a Digital World

Perhaps not without reason, given that eBay apparently lost 80% of its prime rankings following the last update , and research by mobile marketing company Somo suggests that a whole lot of big brand sites such as Channel 4, RyanAir, and The Daily Mail are set to be hit this time around.

Too much major and legacy gift fundraising is focused on HOW when it should be focused on WHY.


Major gift fundraising communications (especially legacy gift marketing) tend to focus too much on showing supporters how they can make a major or legacy gift; when they should focus, instead, on creating dialogue to understand why people care and then informing them why they should give.

Newsletter: A "Nutty" Christmas Sweater Gives Back ; How to Get Employees to Give More to Charity; How to Build an Awesome Snow Fort ??

Selfish Giving

Report: 90 percent of middle marketing companies - revenues between $10 million and $1 billion - are engaged in some form of CSR efforts. ?? Marketing Your Cause. Cool Jobs in Cause Marketing** 1. Hanukkah, Bodhi Day, Solstice, Yule, Dongji, Christmas, Kwanzaa, etc.

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Want more planned gifts? Focus on why not how


There are a whole bunch of so-called “marketing companies” out there that say they help nonprofits get more planned gifts. So, absent a solid cultivation marketing plan devised to drive traffic to your PG pages, you won’t yield much in terms of a return on your investment. Or are you simply “checking a box” telling yourself that paying for PG pages equals marketing. Instead, you just pelted them with your marketing.

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It’s Your Choice

The Agitator

Those startling stats are according to a new study by email marketing company Moveable Ink as reported in Friday’s Communications Copywriting / creative Fundraising analytics / data Online fundraising and marketing Research premium

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The Best of Social Marketing in 2016

Social Marketing and Social Change

What are some of the best papers published in social marketing this past year? This list of 10 represent the best work I came across in journals outside of the social marketing journals - Journal of Social Marketing and Social Marketing Quarterly.

Companies that Rank High in CSR Also Known for Cause Marketing

Cause Related Marketing

On October 18 2011 I wrote a post about the Boston College Center for Corporate Citizenship 2011 CSR Index and how by my reckoning six of the top ten and 33 of the 50 companies listed did at least some cause marketing. What companies make up the the "six" of the top ten and "33" of the 50? Some of these firms may have done cause marketing that I’m unaware of. By the same token, the Alden Keene Cause Marketing Database has more than 5,000 cause marketing images.

[Guest Post] How To Use Google Trends

Fundraising Coach

Andy is the Strategic Director of Orbit Media, a web design company in Chicago. Here are two examples of how to use Google Trends: Suppose you’re starting a business that helps bring traffic to company’s websites. Yellow line: “digital marketing”. Red Line: “web marketing”.

New digital tracking study reveals UK consumer views on promotional email and social media use

Giving in a Digital World

Last Thursday I was out at the launch event for the DMA’s Digital Tracker Study, a research initiative (backed by online research company FastMAP and email marketing company SilverPop ) that aims to provide regular insights into some of the key questions online marketers are asking in relation to using email and social media use.

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The Best of Social Marketing in 2016

Social Marketing and Social Change

What are some of the best papers published in social marketing this past year? This list of 10 represent the best work I came across in journals outside of the social marketing journals - Journal of Social Marketing and Social Marketing Quarterly. Hopefully these papers will expand your awareness of what is happening in social marketing theory, research and practice. The effectiveness of social marketing in global health: A systematic review.

Who is Your Favorite Princess?

Marketing for Nonprofits

I tell you this story because (in case you haven't noticed) Disney is one of the most successful marketing companies in the world and even they make big mistakes. This post highlights the many opportunities and challenges we all face when marketing to new (and unfamiliar) audiences.

An inside look at Fundraising with Businesses: An interview with Joe Waters

Nonprofit Marketing Blog

One way is to explore cause marketing and collaborate with businesses to get new exposure for your cause. I had the chance to ask Joe a few questions about the new book, and his outlook on the future of cause marketing. How does it differ from Cause Marketing for Dummies ?