A quick note on social media governance

Public Sector Marketing 2.0

There are some general best practices and trends that I’m noticing are emerging in modern “social” organizations. Here are some governance recommendations based on these “best practices”: Social media strategy should fall under the portfolio of marketing , communications or equivalent. Official social media engagement should fall under client services, customer service, or equivalent.

State of Social Media Monitoring Survey

Public Sector Marketing 2.0

conducts research geared at public sector and non-profit marketing/communications professionals. Notice Reminder Research association Government public sector research social media monitoring surveyOnce in a while, my organization CEPSM.ca

Survey 193

#COMMUNICATIONS: Visualizing The Impact Of Social Media, Especially Email

Non Profit Marketing 360

Social media and the internet love visuals too, because visual communication can travel quickly through networks and beyond the original linguistic group. Your nonprofit should be keeping up the emails, even as you develop your presence on the other social media platforms.

#HOWTO: Use Crowdbooster To Marshall Your Social Media Conversations

Non Profit Marketing 360

Numerous social-networking monitoring sites are out there by now: Hootsuite , Sprout Social , Klout , Tinker … As programmers develop new tools, and social platforms like Facebook or (even!) 5 Free Social Media Tools That Rock.

#COMMUNICATIONS: Visualizing The Impact Of Social Media, Especially Email

Non Profit Marketing 360

Social media and the internet love visuals too, because visual communication can travel quickly through networks and beyond the original linguistic group. Your nonprofit should be keeping up the emails, even as you develop your presence on the other social media platforms.

#SocialNetwork: Senior Living Communities See ROI On Social Media

Non Profit Marketing 360

Outreach to older Americans through social media might have once seemed a bit like trying to create an oasis in a desert: a great deal of effort lost in the sand. Social Media: Is There ROI for Senior Living? Remember that with social media, you’re building relationships.

ROI 130

#SM4NP: ROI Via Social Media May Be Elusive, But It’s Not Ephemeral

Non Profit Marketing 360

If you search for information about how to measure returns on investment in social media, you will be quickly reminded about just how new social media is in the business and nonprofit economies. Given the wonderful intricacies of human communication, perhaps not ?

ROI 169

#SocialNetworks: Does Your Nonprofit Still Doubt There’s an ROI For Social Media?

Non Profit Marketing 360

The opportunity to develop a following online has been a part of our business and communications landscape for a decade now, yet many organizations remain shy about using social media as part of a broad strategy of outreach, conversation, and client/donor-development.

ROI 151

#HOWTO: Tumbler Can Be Social Media Hub, But Other Tools Are Available

Non Profit Marketing 360

Tumbr offers elegant simplicity to est up a look and post as quick or as richly developed media-laden posts as your organization cares to produce via its Dashboard. We have sung the praises of Tumblr for the past few Thursdays , and we will continue to do so.

#PROAGING: Olympics & Social Media Suggest Shrinking Digital Divide

Non Profit Marketing 360

These Olympics have both been the ‘first Social Olympics’ and the first to struggle to understand what such instantaneous communication can mean to corporate and sporting interests. And, as it turns out, most of the griping is coming from the world of social networks.

Is Social Media A Strategy or A Tactic?

Diva Marketing Blog

Ochman recently reminded me, social media has been around, and included in varying degrees (!), Although most marketers agree social media is not a fad there is still a debate on what is social media. Social Media Is A Strategy.

Trust, Social Media And Fundraising

The Agitator

Cone, an agency known for its expertise in cause marketing, has released some findings from its 2009 study of how consumers interact with brands online. The Cone study looks in part at the role of social media in generating awareness and support for causes. Cone notes that 80% of respondents say that social media provide additional ways for them to support their causes. I felt overwhelmed by the number of causes on new media (22%).

Trust 57

How social media can bring strategic marketing thinking into government

Public Sector Marketing 2.0

It’s been almost 5 years since we started the Centre of Excellence for Public Sector Marketing (CEPSM). We set forth a very clear mission: To advance the marketing discipline in the public sector. Here’s how I like to simplify the marketing definition, whenever anyone asks: “A strategic process and set of tools wrapped in a philosophy for helping an organization do what it wants to do.&#.

Market or Promote Your Cause on Social Media? Yes, You Can!

Kivi's Nonprofit Communications Blog

The conventional wisdom these days seems to be that nonprofit organizations should not use social media for marketing, communications, promotion or anything like that. Instead, the CW goes, social media is only for listening and learning (call it market research and professional development if you actually want it to survive your work planning process). Good marketing, as Katya Andresen points out all the time, is a respectful conversation.

B2B & Social Media - A Match Made In Virtual Heaven

Diva Marketing Blog

For the 999,798th time a VIP Marketing Person said to me, "Toby I sort of get how social media can fit into a B2C company but I don't think it's really right for my B2B company." Diva Marketing interviews Ed Garston Question for you.

10 reasons Avon Is Not Too Late To The Social Media Party

Diva Marketing Blog

Based on its direct sales approach, which was built on developing relationships and sharing conversations, Avon has been called the original “Social” Brand. However, its competition has left it in the 18 th century “social media” dust. In 1886, Mr. D.

Social Media Lessons For Brands & Their Agencies From Football

Diva Marketing Blog

Social media use is a contact sport, not a spectator sport. When it comes to an agency or consultant social media service (versus social media services ) there is a new model emerging. Instead of the client sitting in the stands encouragng the agency to make that social media touchdown, the agency becomes the cheer leader and the coach. Role & Responsibilities of the New Social Media Agency/Consultant.

Being At The Social Media Party You Could Not Attend

Diva Marketing Blog

Especially in a field that is emerging, like social media marketing, it's important to learn from peers who are willing to share real life experiences. However, it's the social web that is the game changer. Social media is providing peer-to-peer exchanges, through tweets, blog posts/comments and status ups. Via social web content they are providing additional value; often they join in community discussions and answer specific questions. .

Customer Service Social Media Style: A Pulse of the Industry View Part 1

Diva Marketing Blog

What do people do on social networks and blogs? Social (media customer) service" and the "social customer" are impacting how business is being conducted and will be conducted. social service.". What are your expectations of "social service?".

Great “behind-the-scenes” progress in 2013, now let’s get creative!

Public Sector Marketing 2.0

I must admit that I am quite optimistic about the next twelve months, given the amount of behind-the-scenes progress that has been made to date in various organizations in terms of setting up the necessary infrastructure that social channels require (primarily governance and hr related).

Did You Give A Social Media Party & Forget To Invite The Guests?

Diva Marketing Blog

you've launched your social media initiative and you did it the right way. 7 Steps To Social Media Success 1. You aligned your organization's culture with the social culture. You understood the impact the social web will bring to your enterprise. Congrats!

URL 87

How to Create Your 2019 Digital Content Strategy

J Campbell Social Marketing

Welcome to the fifth episode of Nonprofit Social Media Nerds , where we discuss and demo social media tools, tech, tips, and tricks. Together we co-administer the Facebook Group Nonprofit Social Media Storytelling. Social media is a value exchange.

Diva Marketing Talks Pharma + FDA + Social Media With Fard Johnmar and Steve Woodruff

Diva Marketing Blog

Diva Marketing Talks i s a live, internet radio (BlogTalkRadio) show. 1 topic about social media marketing. For any enterprise stepping into the social web can be a challenge. His branding/marketing/social media blog is called StickyFigure.

Why Having a Hammer Doesn't Make You a Carpenter and Other Truths About Social Media

Marketing for Nonprofits

I received this great post today from Beth Harte , Writer, Marketing Profs. It's called 19 Things Social Media Consultants or Agencies Can't Teach You. Social media is about being (well) social! Being social has nada to do with the tools you use.

#COMMUNICATIONS: Keep Storytelling In Forefront, Whatever Platforms You Use

Non Profit Marketing 360

but they use the same social networks that the Oprahs and the Biebers of the world use. A recent story on NPR.org highlighted the difficulty of using the same social-media channels of stars and celebrities while hoping to attain long-term commitments: “There’s no magic formula.

#SOCIALNETORKS: NTEN 2012 Report Shows Real ROI Growth Over Past Year

Non Profit Marketing 360

Click to go to the report Okay, so you have been developing your nonprofit’s presence on the staples of social media new for a couple of years. Has your organization seen any growth in volunteers or donors thanks to the outreach on social media?

ROI 169

#SOCIALMEDIA: Online Communication Is A Team Sport

Non Profit Marketing 360

Prep your staff for social media success. Whatever the extent of your staff, you need to structure a social-media team who are dedicated to listening, contributing, and monitoring your outreach both quantitatively and qualitatively.

Sports 164

#DEVELOPMENT: Social-Networking Is Good, But Conversation-Building Is Better

Non Profit Marketing 360

Difficult to say that social networks have already grown to be mature means of communication. Moreover, some platforms shoot wide and far ( vis Facebook for everyone), while others target a specific subset of the social-media community ( vis Epernicus for the scientific community).

#COMMUNICATIONS: In Outreach, Less Can Be More If You Avoid 3 Common Mistakes

Non Profit Marketing 360

With the still-growing panoply of social-networking platforms out there, one can easily feel overwhelmed with trying to keep up with all the hottest topics on the coolest sites. Yes, you absolutely need to keep an eye on developments in the social media/social networking universe!

#HOWTO: Efficiently Monitor Your Organization’s Busy Social Networks

Non Profit Marketing 360

True, social media is considered by some researchers to be more addictive than sex , so we might be temped to carry our work home with us – or do it in the car when no one is looking. Need help taming those updates and retweets?

#HOWTO: Setup A (Free) Scoop.it Magazine For Your Community

Non Profit Marketing 360

Once you are signed in with your account (I used Twitter), you have the opportunity to link other social media to your Scoop.it Your organization can connect itself as much or as little as it wants with other social media accounts. We introduced Scoop.it

Reader Questions! I want…. EVERYTHING FUNDRAISING! Okay then.

Wild Woman Fundraising

She writes: ———————————————————————————————— Hello Mazarine, I come from a large nonprofit where we had a Marketing, Communications and Development Team of six. Marketing Your Organization Via Social media: I’ve done this topic a LOT.

#SOCIALNETWORKS: Is Pinterest Of Value For Nonprofits?

Non Profit Marketing 360

Pinterest can seem like an upmarket yard sale at first glance… One of the hottest discussions about social-networking platforms concerns Pinterest , whose membership and engagement have exploded over the last year.

Blasts 176

#SOCIALMEDIA: It’s OK To Say ‘No’ To Your Social Networks

Non Profit Marketing 360

You know you want to… We are often extolling the virtues of particular social-networking platforms or encouraging specific strategies to reach out to your audience(s) across these platforms. The term used since 2004 is “ social networking fatigue.

#HOWTO: Connect Your Facebook Page & Your WordPress Blog For Seamless Outreach

Non Profit Marketing 360

Moreover, Facebook will be keeping track on your communication web via the ‘Insights’ button within the WordPress Dashboard and Facebook plugin (see screen shot at top). Easy Integration for WordPress and Social Publishing with Facebook (hubstud.wordpress.com).

#SocialNetworks: What Should You Expect From Your Online Outreach?

Non Profit Marketing 360

” A reason we call the technology social networks is because we want to develop social relationships and community activity. Take a careful look at Mark’s list and ask your colleagues some tough questions about what you are putting into your social-media investments.

#COMMUNICATIONS: Pinterest Goes Public Though Gender Gap Remains

Non Profit Marketing 360

The big but unheralded news in social networks this past week was the fact that Pinterest went public ? And others have wanted to stress the oecumenical opportunities any social-media site offers. All aboard!(?).

#DEVELOPMENT: How Much Cash Is Required To Land A Donation?

Non Profit Marketing 360

” If it all seems a bit beyond your staff’s expertise, let’s note one of the outreach media that proved especially cost-effective. appeared first on Nonprofit Marketing 360. What does it cost?

#SM4NP: In Search For ROI, Can We Put A Number On A Relationship?

Non Profit Marketing 360

With the explosion of social media over the last five-to-seven years, we have watched a kind of bi-polar reaction to the development of an online/social media strategy. Yet what is your organization trying to get out of its social-networking campaign?

ROI 151

#Interview: Gail Perry, Fundraising Consultant, Trainer & Author of Fired-Up Fundraising

Non Profit Marketing 360

The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog. I am very interested in keeping up with the front edges of my profession, so I’ve been studying Internet marketing at great length.

#SOCIALMEDIA: Facebook & WordPress Join Forces To Connect Blogging With Timeline

Non Profit Marketing 360

The new plugin does not mean the FB-to-Twitter-and-vice-versa link should be broken, nor does it clip the wings of Twitter’s importance to one’s social-media conversation. Click to enlarge.

#HOWTO: Get Guidance From Google On Simple SEO Success

Non Profit Marketing 360

Search Engine Optimization (SEO) is a social media buzzword: gotta have it, gotta work at it, gotta pack it in to your website or blog! ’ What information do you have that distinguishes you in your market or amongst your peers? Is your site worth searching for?

SEO 151

#SOCIALNETWORKS: What Are You Doing To Improve Impact Of Your Facebook Page?

Non Profit Marketing 360

But even if a few million of the users are fakes , Facebook remains the heaviest hitter in the social-networking league and we need to use it. An organization can’t create social-media content with a one-size-fits-all approach, but tweets make a fine update to any Facebook Timeline.