10 Reasons to Attend the Nonprofit Social Media Summit

J Campbell Social Marketing

If you are like most nonprofit social media managers, you came to this work sideways, if not completely by accident. . You were working hard, maybe as a volunteer, program officer, Board member, development director, marketing intern – and then BAM! . Let’s get on social media!” I am building the Nonprofit Social Media Summit for people like you. . Here are my top 10 reasons to attend the inaugural Nonprofit Social Media Summit ! .

Is Your Nonprofit Work Called Marketing, Communications, or Something Else?

Kivi's Nonprofit Communications Blog

I participate in numerous social media groups for nonprofit communicators, and several times a year, someone wants to debate the difference between marketing and communications. Marketing is about the value exchange. Nonprofit Communications definition

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A quick note on social media governance

Public Sector Marketing 2.0

There are some general best practices and trends that I’m noticing are emerging in modern “social” organizations. Here are some governance recommendations based on these “best practices”: Social media strategy should fall under the portfolio of marketing , communications or equivalent. Official social media engagement should fall under client services, customer service, or equivalent.

#HOWTO: Use Crowdbooster To Marshall Your Social Media Conversations

Non Profit Marketing 360

Numerous social-networking monitoring sites are out there by now: Hootsuite , Sprout Social , Klout , Tinker … As programmers develop new tools, and social platforms like Facebook or (even!) What is important to remember in this fast-changing communications environment is that you are looking for tools that are beneficial to you and your organization ? 5 Free Social Media Tools That Rock. Let this platform tame your Tweetstream and Timeline.

State of Social Media Monitoring Survey

Public Sector Marketing 2.0

conducts research geared at public sector and non-profit marketing/communications professionals. A few weeks ago, CEPSM partnered up with Environics Research Group to launch the “ State of Social Media Monitoring in the Public and Non-Profit Sectors Survey “ If you haven’t yet responded, please do so asap. Notice Reminder Research association Government public sector research social media monitoring survey

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#SocialNetwork: Senior Living Communities See ROI On Social Media

Non Profit Marketing 360

Outreach to older Americans through social media might have once seemed a bit like trying to create an oasis in a desert: a great deal of effort lost in the sand. But survey after survey has demonstrated how use of social media has become an important part of the lives of millions of seniors. Which means numerous businesses that target seniors and their families have begun to develop strategies to reach out to those ever-growing constituencies and markets.

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#SM4NP: ROI Via Social Media May Be Elusive, But It’s Not Ephemeral

Non Profit Marketing 360

If you search for information about how to measure returns on investment in social media, you will be quickly reminded about just how new social media is in the business and nonprofit economies. One of the underlying themes, though, is that no one doubts the value of social media writ large, even as we try to quantify that value and/or make it predictive of our outreach. Given the wonderful intricacies of human communication, perhaps not ?

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#SocialNetworks: Does Your Nonprofit Still Doubt There’s an ROI For Social Media?

Non Profit Marketing 360

The opportunity to develop a following online has been a part of our business and communications landscape for a decade now, yet many organizations remain shy about using social media as part of a broad strategy of outreach, conversation, and client/donor-development. The time to pay employees and consultants to develop a presence on social networks seems rather too daunting – especially in the current economic climate, as we all hunker down to known knowns.

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#HOWTO: Tumbler Can Be Social Media Hub, But Other Tools Are Available

Non Profit Marketing 360

Tumbr offers elegant simplicity to est up a look and post as quick or as richly developed media-laden posts as your organization cares to produce via its Dashboard. It refers to a blog that consists of an ongoing series of focused, but brief, posts that include various visual, aural, and textual media. We have sung the praises of Tumblr for the past few Thursdays , and we will continue to do so.

#PROAGING: Olympics & Social Media Suggest Shrinking Digital Divide

Non Profit Marketing 360

These Olympics have both been the ‘first Social Olympics’ and the first to struggle to understand what such instantaneous communication can mean to corporate and sporting interests. And, as it turns out, most of the griping is coming from the world of social networks. According to the Pew Research Center , 76% of Americans find the NBC communications conglomerate’s coverage excellent or good.

#COMMUNICATIONS: Visualizing The Impact Of Social Media, Especially Email

Non Profit Marketing 360

Social media and the internet love visuals too, because visual communication can travel quickly through networks and beyond the original linguistic group. Even for the younger generation, email (probably through a mobile device) remains a critical part of information gathering and online social activity. Your nonprofit should be keeping up the emails, even as you develop your presence on the other social media platforms. Click To Enlarge.

#COMMUNICATIONS: Visualizing The Impact Of Social Media, Especially Email

Non Profit Marketing 360

Social media and the internet love visuals too, because visual communication can travel quickly through networks and beyond the original linguistic group. Even for the younger generation, email (probably through a mobile device) remains a critical part of information gathering and online social activity. Your nonprofit should be keeping up the emails, even as you develop your presence on the other social media platforms. Click To Enlarge.

Is Social Media A Strategy or A Tactic?

Diva Marketing Blog

Ochman recently reminded me, social media has been around, and included in varying degrees (!), Although most marketers agree social media is not a fad there is still a debate on what is social media. Is social media a strategy or is social media a tactic? I reached out to people within social networks and invited them to reach out to their networks and answer. Social Media Is A Strategy.

Trust, Social Media And Fundraising

The Agitator

Cone, an agency known for its expertise in cause marketing, has released some findings from its 2009 study of how consumers interact with brands online. The Cone study looks in part at the role of social media in generating awareness and support for causes. Cone notes that 80% of respondents say that social media provide additional ways for them to support their causes. I felt overwhelmed by the number of causes on new media (22%).

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How social media can bring strategic marketing thinking into government

Public Sector Marketing 2.0

It’s been almost 5 years since we started the Centre of Excellence for Public Sector Marketing (CEPSM). We set forth a very clear mission: To advance the marketing discipline in the public sector. Here’s how I like to simplify the marketing definition, whenever anyone asks: “A strategic process and set of tools wrapped in a philosophy for helping an organization do what it wants to do.&#.

B2B & Social Media - A Match Made In Virtual Heaven

Diva Marketing Blog

For the 999,798th time a VIP Marketing Person said to me, "Toby I sort of get how social media can fit into a B2C company but I don't think it's really right for my B2B company." I told him this story - A long time ago, before tweets or status updates on social networks, a smart man said to me, " You don't do business with a company, you do business with the people who work for the company." Diva Marketing interviews Ed Garston Question for you.

Market or Promote Your Cause on Social Media? Yes, You Can!

Kivi's Nonprofit Communications Blog

The conventional wisdom these days seems to be that nonprofit organizations should not use social media for marketing, communications, promotion or anything like that. Instead, the CW goes, social media is only for listening and learning (call it market research and professional development if you actually want it to survive your work planning process). Good marketing, as Katya Andresen points out all the time, is a respectful conversation.

Social Media Lessons For Brands & Their Agencies From Football

Diva Marketing Blog

Social media use is a contact sport, not a spectator sport. When it comes to an agency or consultant social media service (versus social media services ) there is a new model emerging. Instead of the client sitting in the stands encouragng the agency to make that social media touchdown, the agency becomes the cheer leader and the coach. Role & Responsibilities of the New Social Media Agency/Consultant.

Being At The Social Media Party You Could Not Attend

Diva Marketing Blog

Especially in a field that is emerging, like social media marketing, it's important to learn from peers who are willing to share real life experiences. However, it's the social web that is the game changer. Social media is providing peer-to-peer exchanges, through tweets, blog posts/comments and status ups. Via social web content they are providing additional value; often they join in community discussions and answer specific questions. .

10 reasons Avon Is Not Too Late To The Social Media Party

Diva Marketing Blog

Based on its direct sales approach, which was built on developing relationships and sharing conversations, Avon has been called the original “Social” Brand. However, its competition has left it in the 18 th century “social media” dust. A recent Wall Street Journal article, Avon Is Late to Social Media’s Party , reported sales for cosmetic products have steadily moved online to sites. In a 5/13/12 media release Avon says it will ".consider

How to Create Your 2019 Digital Content Strategy

J Campbell Social Marketing

Welcome to the fifth episode of Nonprofit Social Media Nerds , where we discuss and demo social media tools, tech, tips, and tricks. Most) Fridays at noon we will come to you live and discuss a topic designed to help you use your limited time and resources for social media more effectively and efficiently. My fellow Nonprofit Social Media Nerd is certified Social Media Strategist Josh Hirsch , the Director of Mission and Communication for Susan G.

Customer Service Social Media Style: A Pulse of the Industry View Part 1

Diva Marketing Blog

What do people do on social networks and blogs? Social (media customer) service" and the "social customer" are impacting how business is being conducted and will be conducted. In preparation for the BlogWorldExpo panel I spoke on last week, Creating Customer Loyalty Through Social Media , I was curious to better understand the social customer's expectations of the new social media kid on the blog. social service.".

Did You Give A Social Media Party & Forget To Invite The Guests?

Diva Marketing Blog

you've launched your social media initiative and you did it the right way. 7 Steps To Social Media Success 1. You aligned your organization's culture with the social culture. You understood the impact the social web will bring to your enterprise. You listened to the social conversations and understood how your customers are engaging and the value you could contribute. You gave a social media party and forgot to invite the guests.

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Why Having a Hammer Doesn't Make You a Carpenter and Other Truths About Social Media

Marketing for Nonprofits

I received this great post today from Beth Harte , Writer, Marketing Profs. It's called 19 Things Social Media Consultants or Agencies Can't Teach You. Social media is about being (well) social! Being social has nada to do with the tools you use. That's why lots of companies and nonprofits who are not using social media are still making lots of money.) Being social has everything to do with having a social culture.

Diva Marketing Talks Pharma + FDA + Social Media With Fard Johnmar and Steve Woodruff

Diva Marketing Blog

Diva Marketing Talks i s a live, internet radio (BlogTalkRadio) show. 1 topic about social media marketing. On today's Diva Marketing Talks Fard Johnmar , Envision Solutions and Steve Woodruff , Impactiviti , join me to explore how social media impacts healthcare, with a focus on the pharmaceutical industry. For any enterprise stepping into the social web can be a challenge. His branding/marketing/social media blog is called StickyFigure.

Great “behind-the-scenes” progress in 2013, now let’s get creative!

Public Sector Marketing 2.0

I must admit that I am quite optimistic about the next twelve months, given the amount of behind-the-scenes progress that has been made to date in various organizations in terms of setting up the necessary infrastructure that social channels require (primarily governance and hr related). Key elements that I find drive this sort of progress are as follows: Integration of “social” across the organization. The modern internet is social.

#COMMUNICATIONS: Keep Storytelling In Forefront, Whatever Platforms You Use

Non Profit Marketing 360

but they use the same social networks that the Oprahs and the Biebers of the world use. A recent story on NPR.org highlighted the difficulty of using the same social-media channels of stars and celebrities while hoping to attain long-term commitments: “There’s no magic formula. And in fact, social media savants say nonprofits worry that social media can be like playing with fire.” Oprah Winfrey likes a book.

#SOCIALNETORKS: NTEN 2012 Report Shows Real ROI Growth Over Past Year

Non Profit Marketing 360

Click to go to the report Okay, so you have been developing your nonprofit’s presence on the staples of social media new for a couple of years. Has your organization seen any growth in volunteers or donors thanks to the outreach on social media? Spoiler Alert: Nonprofit use of social networks is growing, and with that use most nonprofits are enjoying significant returns on investment (ROI).

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#SOCIALMEDIA: Online Communication Is A Team Sport

Non Profit Marketing 360

Prep your staff for social media success. Whatever the extent of your staff, you need to structure a social-media team who are dedicated to listening, contributing, and monitoring your outreach both quantitatively and qualitatively. His last point is “Establish rules of engagement: Establish a communications protocol or framework that is effective and usable.

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#INTERVIEW: Rob Wu of Causevox Tells Us About Developments In Online Fundraising

Non Profit Marketing 360

Rob Wu is co-founder of Causevox, an online social-media and donor-acquisition platform, and he and his team have been working hard over the last number of months moving the online system to 2.0. The focus then was to create a ‘turn key’ website/social-media hub for nonprofits, which allowed them to customize the look and feel of the site to fit their ‘brand’ while also enjoying some advanced features like bulk emailing and email subscription captures.

#SM4NP: Beware Not Of SM But Of SM Snake Oil & Silver Bullets

Non Profit Marketing 360

If we aren’t careful, we might be entranced to believe social-media networking platforms have been around for quite a while. And sometimes, what you want done can get a nice push from social media but social media won’t necessarily do the heavy hauling. Part of the clumsiness with which nonprofits engage social media, though, comes from the SM ‘experts’ who promise strikingly high returns on any investment of production.

#DEVELOPMENT: Social-Networking Is Good, But Conversation-Building Is Better

Non Profit Marketing 360

Difficult to say that social networks have already grown to be mature means of communication. Moreover, some platforms shoot wide and far ( vis Facebook for everyone), while others target a specific subset of the social-media community ( vis Epernicus for the scientific community). Indeed, catch the attention of a person or peer group with some real social-media clout, and you could see a sudden amplification of interest.

#HOWTO: Efficiently Monitor Your Organization’s Busy Social Networks

Non Profit Marketing 360

True, social media is considered by some researchers to be more addictive than sex , so we might be temped to carry our work home with us – or do it in the car when no one is looking. But if you want efficient toys, er, tools , for monitoring and updating your business’s social media, we’d like to suggest a few dashboards that can cull your various accounts into one place, allow scheduling of posts, and offer ways to save and/or reply to specific messages.

#COMMUNICATIONS: In Outreach, Less Can Be More If You Avoid 3 Common Mistakes

Non Profit Marketing 360

With the still-growing panoply of social-networking platforms out there, one can easily feel overwhelmed with trying to keep up with all the hottest topics on the coolest sites. To make matters still worse, you read through the MKCREATIVEmedia blog each week to discover a new social site or software package that might be just the ticket to make your charity a success. Yes, you absolutely need to keep an eye on developments in the social media/social networking universe!

#HOWTO: Setup A (Free) Scoop.it Magazine For Your Community

Non Profit Marketing 360

Once you are signed in with your account (I used Twitter), you have the opportunity to link other social media to your Scoop.it Your organization can connect itself as much or as little as it wants with other social media accounts. Then, as you explore the internet and find something you want to share via your social media and your Scoop.It becomes your one-stop/share-all social-media hub! We introduced Scoop.it

#SOCIALNETWORKS: Is Pinterest Of Value For Nonprofits?

Non Profit Marketing 360

Pinterest can seem like an upmarket yard sale at first glance… One of the hottest discussions about social-networking platforms concerns Pinterest , whose membership and engagement have exploded over the last year. From January to February of this year alone, Pinterest drew over 100 million new visitors to its site. The simplicity of setting up ‘boards’ and pinning things to them is surely part of the attraction.

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#SOCIALMEDIA: It’s OK To Say ‘No’ To Your Social Networks

Non Profit Marketing 360

You know you want to… We are often extolling the virtues of particular social-networking platforms or encouraging specific strategies to reach out to your audience(s) across these platforms. When moving through the ‘tubes’ of our social networks, it is easy to think that each post we prepare is the most important one ever and that if we don’t get to each post on our nonprofit’s wall we’ll be upsetting a potential volunteer or donor.

#INTERVIEW: Rob Wu of Causevox Tells Us About Developments In Online Fundraising (Part II)

Non Profit Marketing 360

Earlier this month we posted our first interview with Rob Wu , co-founder of the online fundraising and social-media platform Causevox. The coders and developers at Causevox clearly see mobile communications and seamless sharing as the means to improve outreach in the near future. We wanted to talk with him because Causevox was rolling out the latest version of its platform in late September.

#HOWTO: Connect Your Facebook Page & Your WordPress Blog For Seamless Outreach

Non Profit Marketing 360

Click to enlarge Last week Facebook and WordPress announced a plugin that will link both social-media platforms: posts on your nonprofit’s WP blog will be updated in your nonprofit’s Facebook Timeline, and your blog entries can have ‘Like’ and ‘Recommend’ buttons on them. Easy Integration for WordPress and Social Publishing with Facebook (hubstud.wordpress.com).

#SOCIALNETWORKS: Let Flickr Tell Your Nonprofit’s Story As It Happens

Non Profit Marketing 360

And with digital social media, images are becoming both more common and more powerful as platforms such as Facebook and Google+ emphasize the photo and graphic qualities of their social-media networks. A kind of ‘visual economy’ is developing, within which social networks are competing and users are finding ever more refined ways to share their most interesting/compelling/entertaining work. A picture, they say, is worth a thousand words.

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#SocialNetworks: What Should You Expect From Your Online Outreach?

Non Profit Marketing 360

” A reason we call the technology social networks is because we want to develop social relationships and community activity. Take a careful look at Mark’s list and ask your colleagues some tough questions about what you are putting into your social-media investments. ROI can offer profits in income, in personel and skills, and in reputation.

#COMMUNICATIONS: Pinterest Goes Public Though Gender Gap Remains

Non Profit Marketing 360

The big but unheralded news in social networks this past week was the fact that Pinterest went public ? And others have wanted to stress the oecumenical opportunities any social-media site offers. I don’t care if it’s men or women on various social platforms, I just want to know what kinds of posts are attractive on each. All aboard!(?). not an IPO , but the hitherto ‘by invitation only’ site is now available to anyone who wants to establish an account.

#DEVELOPMENT: How Much Cash Is Required To Land A Donation?

Non Profit Marketing 360

” If it all seems a bit beyond your staff’s expertise, let’s note one of the outreach media that proved especially cost-effective. appeared first on Nonprofit Marketing 360. What does it cost? How often do nonprofits reach out to donors potential and actual online, yet have no real sense of how successful the outreach was? Did the time and money spent developing a program or launching a campaign prove to be worth the support?