#SocialNetworks: What Should You Expect From Your Online Outreach?

Non Profit Marketing 360

” If support is not being given, then the outreach is not motivating the targeted audience. ROI can offer profits in income, in personel and skills, and in reputation.

#COMMUNICATIONS: In Outreach, Less Can Be More If You Avoid 3 Common Mistakes

Non Profit Marketing 360

Well, let’s just chill out a bit this Monday (now that the national heatwave has finally been clipped) and follow some sage advice from Brad Smith : avoid three common mistakes, and the outreach can better take care of itself. Related articles.

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#Communications: Fine Tune Twitter Use To Enrich Outreach

Non Profit Marketing 360

Number 4: Conversation Marketing. Zappos doesn’t necessarily market on Twitter; instead, it “unmarkets” via conversations and engagement.

#HOWTO: Tumblr’s Advanced Features Won’t Overwhelm Ease Of Outreach

Non Profit Marketing 360

First off, Tumblr offers its own relatively advanced features from your own Dashboard (see an earlier story on Tumblr where the Dashboard is covered). Zemanta is, in fact, a plug in for your browser, but it shows up in your blog with suggested links, related stories, and potential tags for your story. We have been working our way through Tumblr now for a few weeks in the hopes of inspiring you and your colleagues to consider creation of a Tumblr presence for your nonprofit.

#DEVELOPMENT: Social-Networking Is Good, But Conversation-Building Is Better

Non Profit Marketing 360

Difficult to say that social networks have already grown to be mature means of communication. Moreover, and perhaps sooner than they make an online contribution, they will spread the cross-pollination via their own outreach.

#SM4NP: ROI Via Social Media May Be Elusive, But It’s Not Ephemeral

Non Profit Marketing 360

One of the underlying themes, though, is that no one doubts the value of social media writ large, even as we try to quantify that value and/or make it predictive of our outreach. Given the wonderful intricacies of human communication, perhaps not ?

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#COMMUNICATIONS: Make Your Next Fundraiser An Online Conversation Too

Non Profit Marketing 360

And Trevor reminds us that sometimes the low-tech/retro outreach can have a profound impact in the high-tech/online outreach. A Twitter Wall adds dynamism to even the smallest event.

#COMMUNICATION: The Best Ways To Encourage Retweets Include…

Non Profit Marketing 360

Twitter is about outreach, conversation, and engagement. And there’s nothing wrong with periodically throwing out some wildcards on topics at least somewhat related to your mission ? Link to peers and to stories related to your enterprise. Related articles.

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#SOCIALMEDIA: Online Communication Is A Team Sport

Non Profit Marketing 360

Whatever the extent of your staff, you need to structure a social-media team who are dedicated to listening, contributing, and monitoring your outreach both quantitatively and qualitatively. Prep your staff for social media success.

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#HOWTO: Get Guidance From Google On Simple SEO Success

Non Profit Marketing 360

And it is true that SEO needs to be a part of your nonprofit’s online and outreach strategies. ’ What information do you have that distinguishes you in your market or amongst your peers? Is your site worth searching for?

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#ADVOCACY: Make Sure Pitch Has Call To Action, Not Just High Concept

Non Profit Marketing 360

You can get your materials into some of the best publication and on some of the most visited sites on the web. They might encourage outreach through channels that are quite unlikely to reach the people your charity traditionally reaches.

#HOWTO: Setup A Pheed Account & Why It Could Prove Valuable For Nonprofits

Non Profit Marketing 360

Your nonprofit’s fundraising won’t explode on Pheed, but with a modicum of outreach prowess, you could defray costs for videotaping an event without dipping into the general account.

#Communication: Six Tips To Expand Readership On Your Nonprofit’s Blog

Non Profit Marketing 360

Their posts are something of an ‘event’ for their followers, but they get that following from other, consistent, production and outreach. We thank you for reading our blog, and we hope to provide relevant, timely, and interesting material for you for 2012.

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#SocialNetworks: Does Your Nonprofit Still Doubt There’s an ROI For Social Media?

Non Profit Marketing 360

The opportunity to develop a following online has been a part of our business and communications landscape for a decade now, yet many organizations remain shy about using social media as part of a broad strategy of outreach, conversation, and client/donor-development.

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#TECH: How and Why To Develop A Google+ Page For Your Nonprofit

Non Profit Marketing 360

Tools for your nonprofit's outreach. Advertising Advice Blogs Cause Marketing Communications Community How-to Interview Marketing Marketing Skills Nonprofit Public Media Public Relations Reviews Site Administration Social Media Software Review Technology Video Video Interview Charitable organization communication Google Marketing and Advertising Non-profit organization Nonprofit organization Online Communities search video YouTube

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#Philanthropy: Livestrong Bucked Economy & ROI Expectations Via SM

Non Profit Marketing 360

She has since expanded her team and coordinated their outreach with that of Lance Armstrong himself. The scale of success of Livestrong is perhaps unique, but the strategies are not: Develop an authentic social-media voice as part of a larger outreach plan. The Great Recession hardly seems over, though most are confident that we have worked through the deepest part of the proverbial woods.

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#COMMUNICATIONS: Visualizing The Impact Of Social Media, Especially Email

Non Profit Marketing 360

Social media and the internet love visuals too, because visual communication can travel quickly through networks and beyond the original linguistic group. Therefore, email remains the single biggest tool in a nonprofit’s outreach toolbox, but it should not be considered the only tool.

#COMMUNICATIONS: Visualizing The Impact Of Social Media, Especially Email

Non Profit Marketing 360

Social media and the internet love visuals too, because visual communication can travel quickly through networks and beyond the original linguistic group. Therefore, email remains the single biggest tool in a nonprofit’s outreach toolbox, but it should not be considered the only tool.

Crazy Great Nonprofit Communications Jobs

Getting Attention

Citizen Outreach Staff Fund for the Pubic Interest: Environment Oregon (Portland, OR). Communications Associate New York State Health Foundation (New York, NY). Communications Coordinator Trillium Employment Services (Auburn, WA). Communications Director Saving Sight (St.

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Imagine! Nonprofit Marketing Jobs

Getting Attention

Please post YOUR nonprofit marketing job here. Publications Manager Foundations for Healthy Generations (Seattle, WA). Public Affairs Manager Mother Jones (San Francisco, CA). Marketing Manager National Institute of Flamenco (Albuquerque, NM).

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Great Nonprofit Marketing Jobs: Movin’ Up Monday

Getting Attention

Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. Campaigns Communications Manager , Compassion & Choices (Washington DC). Communications Assistant , SC Association of Nonprofit Organizations (Columbia, SC).

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Your Next Nonprofit Marketing Job: Monday Matters

Getting Attention

Post YOUR open nonprofit marketing and communications positions here. Communications Coordinator (PT) World Affairs Council of Oregon (Portland, OR). Communications Specialist The Health Trust (San Jose, CA). Communications Specialist, School Improvement & Marketing Manager Southern Regional Education Board (Atlanta, GA). Events Director/Consultant & External Relations Associate END Fund (New York, NY).

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36 Nonprofit Marketing Jobs: Friday Futures

Getting Attention

Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. Communication Coordinator , City Life (Boston, MA). Communications and Operations Coordinator , The Micah Project (New Orleans, LA).

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Opportunity! Nonprofit Communications Jobs

Getting Attention

Please post YOUR nonprofit marketing job here: Featuring jobs with nonprofit organizations, grantmakers, B Corps, and agencies and other vendors serving nonprofits. Account Coordinator, Digital Fenton Communications (Washington, DC). Communications Manager Seeding Labs (Boston, MA).

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