Is Your Nonprofit Work Called Marketing, Communications, or Something Else?

Kivi's Nonprofit Communications Blog

I participate in numerous social media groups for nonprofit communicators, and several times a year, someone wants to debate the difference between marketing and communications. As organizations grow, we also sometimes see battles about which executives or staff teams will control the various aspects of marketing and communications work, which also leads to parsing the definitions as the work is divided. Marketing is about the value exchange.

Modern computer proficiency training for non-techie marketers & communicators

Public Sector Marketing 2.0

Here’s the scoop: Over the course of the last few years of working with our clients, we have found that in general, marketing and/or communications professionals interact with a wide array of stakeholders (i.e. file formats, resolutions, basic copy & paste HTML embedding, etc…) is poorly understood by marketers and communicators.

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#INTERVIEW: Paul Jolly of Jump Start Growth Helps Us Plan for the 2013 ‘Ask’

Non Profit Marketing 360

What technological/communications developments should we keep our eye on? We thank Paul again for his time and for sharing some of these great ideas, and we hope you will stay tuned for further interviews as part of our ongoing series of interviews with thought-leaders and deep thinkers in the fields of communications, fund-raising, technologies, and nonprofits. The soul of fundraising. This past December, Paul Jolly, President of Jump Start Growth, Inc.,

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#SOCIALNETWORKS: Is Pinterest Of Value For Nonprofits?

Non Profit Marketing 360

Advice Advocacy Cause Marketing Communications Community Crowdfunding Education: Technology Fundraising Marketing Marketing Skills Nonprofit Public Media Reviews Site Administration Social Media Software Review advocacy Charitable organization communication Facebook Non-profit organization Nonprofit organization Online Communities Pinterest Social network Social networking service

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#FUNDRAISING: Paul Jolly Inspires The Big Ask To Raise Big Money

Non Profit Marketing 360

Advice Cause Marketing Communications Community Crowdfunding Development Donor Acquisition Fundraising Grants and Funding Major Gifts Marketing Marketing Skills Nonprofit relationships Storytelling advocacy Charitable organization communication development economy Non-profit organization philanthropy SustainabilityIf you ask for less, you'll get less (and work harder on fundraising than on your projects).

#INTERVIEW: Rob Wu of Causevox Tells Us About Developments In Online Fundraising

Non Profit Marketing 360

Advice Branding Campaigns Case Study Cause Marketing Communications Community Crowdfunding Design Development Donor Acquisition Fundraising Grants and Funding Interview Marketing Nonprofit Public Media Public Relations Site Administration Social Media Storytelling Video Video Interview Web and Print CauseVox Charitable organization communication marketing New York City Non-profit organization philanthropy Rob Wu Technology web 2.0Causevox moves to version 2.

#DEVELOPMENT: Social-Networking Is Good, But Conversation-Building Is Better

Non Profit Marketing 360

Difficult to say that social networks have already grown to be mature means of communication. Advice Advocacy Blogs Campaigns Cause Marketing Communications Community Development Donor Acquisition Facebook Fundraising Marketing Marketing Skills Nonprofit Public Media Public Relations relationships Social Media Storytelling Twitter Charitable organization communication development Non-profit organization Nonprofit organization Online Communities Social network Sree Sreenivasan

#COMMUNICATIONS: Keep Storytelling In Forefront, Whatever Platforms You Use

Non Profit Marketing 360

Telling a Story Through Your Social Media Marketing Campaign – Guest Post (undertheradarblog.com). Advertising Advocacy Blogs Cause Marketing Communications Community Facebook Fundraising Marketing Newsletter Nonprofit Public Media Public Relations Publications Research Storytelling Twitter advocacy Charitable organization communication Justin Bieber marketing NPR Olivia Wilde Online Communities Oprah Winfrey Social Media Social network storytelling Sustainability

#SOCIALNETORKS: NTEN 2012 Report Shows Real ROI Growth Over Past Year

Non Profit Marketing 360

The 2012 Nonprofit Social Benchmark Report from NTEN is the fourth in this annual series, which means the surveyors have enough materials to start identifying longer-term trends and to offer meaningful statistics as to how social networks are changing communications and fundraising for nonprofits and charities. Click to go to the report Okay, so you have been developing your nonprofit’s presence on the staples of social media new for a couple of years. Facebook page? Check.

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#INTERVIEW: Rob Wu of Causevox Tells Us About Developments In Online Fundraising (Part II)

Non Profit Marketing 360

The coders and developers at Causevox clearly see mobile communications and seamless sharing as the means to improve outreach in the near future. Earlier this month we posted our first interview with Rob Wu , co-founder of the online fundraising and social-media platform Causevox. We wanted to talk with him because Causevox was rolling out the latest version of its platform in late September.

#FUNDRAISING: Paul Jolly Warns Fundraisers To Expect The Unexpected

Non Profit Marketing 360

Blogs Cause Marketing Communications Crowdfunding Development Donor Acquisition Fundraising Nonprofit relationships Storytelling Charitable organization Donation Non-profit organization Nonprofit organizationWe are proud to welcome Paul Jolly of Jump Start Growth, Inc. as a new contributor to the MKCREATIVEmedia blog.JumpPaul Jolly ( Jump Start Growth, Inc. ) has spent 25 years as a development professional and consultant to small and mid sized non profits.

#MARKETING: Build Your Search Engine Marketing Strategy With Solid Search Engine Optimization

Non Profit Marketing 360

SEO is something we’ve often talked about on this blog , but marketing experts have been taking SEO to the next level over the last year or so to develop an overarching strategy of online marketing: Search Engine Marketing. While SEO is a part of this process, Search Engine Marketing encompasses many other tools including: Paid inclusion and trusted feed programs.

#TECH: Title Tags Can Make Or Break Your Site’s SEO

Non Profit Marketing 360

Before you do, please read some salient advice we took from online marketing specialist John Haydon as soon as it hit our Inboxes. John, a master of this sort of strategic marketing, gives five pointers for writing good title tags: Decide What Keywords You Want To Rank For. SEO success starts here. Oh, the last official weekend of summer, and it’s three-day long one to boot!

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#SocialNetworks: What Should You Expect From Your Online Outreach?

Non Profit Marketing 360

Advice Blogs Cause Marketing Communications Community Development E-Mail Facebook Fundraising Marketing Nonprofit Public Relations Site Administration Social Media Twitter Google marketing Non-profit organization Online Communities philanthropy Social networkROI can offer profits in income, in personel and skills, and in reputation. Whether we invest time, money, other capital, or any combination of them, we want to see some results come from the investment.

#PROAGING: Olympics & Social Media Suggest Shrinking Digital Divide

Non Profit Marketing 360

These Olympics have both been the ‘first Social Olympics’ and the first to struggle to understand what such instantaneous communication can mean to corporate and sporting interests. According to the Pew Research Center , 76% of Americans find the NBC communications conglomerate’s coverage excellent or good. NBC might have gotten some bad press for giving away results before showing them tape-delayed in the lucrative hours of prime time.

#SOCIALNETWORK: Are You Prepped For Rollout Of Facebook Graph Search?

Non Profit Marketing 360

appeared first on Nonprofit Marketing 360. Advice Cause Marketing Communications Community Cross-Post Facebook Marketing Nonprofit Public Media Public Relations Site Administration Social Media Technology Web and Print communication Google Google Search GraphSearch Marketing and Advertising Online Communities Social networkBuilding the Facebook network.

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#TECH: How and Why To Develop A Google+ Page For Your Nonprofit

Non Profit Marketing 360

Advertising Advice Blogs Cause Marketing Communications Community How-to Interview Marketing Marketing Skills Nonprofit Public Media Public Relations Reviews Site Administration Social Media Software Review Technology Video Video Interview Charitable organization communication Google Marketing and Advertising Non-profit organization Nonprofit organization Online Communities search video YouTubeTools for your nonprofit's outreach.

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#FUNDRAISING: The Holiday Season For Donations Begins Now. Ready?

Non Profit Marketing 360

Advice Advocacy Campaigns Cause Marketing Communications Community Crowdfunding Development Donor Acquisition Fundraising Grants and Funding Major Gifts Marketing Marketing Skills Nonprofit Publications relationships Report Resource Charitable organization Christmas and holiday season Convivio development Donation economy Non-profit organization philanthropyThe pools are open and busy. The grill has cooled down since the July-4th Picnic.

#COMMUNICATIONS: In Outreach, Less Can Be More If You Avoid 3 Common Mistakes

Non Profit Marketing 360

What mistakes do you see out there in social marketing and outreach? Advice Blogs Branding Cause Marketing Communications Community Marketing Marketing Skills Nonprofit Public Media Public Relations Site Administration Social Media Storytelling communication development Marketing and Advertising Nonprofit organization Online Communities Small business Social networkYou won't be the first, but how to avoid a #Fail?

#HOWTO: Connect Your Facebook Page & Your WordPress Blog For Seamless Outreach

Non Profit Marketing 360

Moreover, Facebook will be keeping track on your communication web via the ‘Insights’ button within the WordPress Dashboard and Facebook plugin (see screen shot at top). Click to enlarge Last week Facebook and WordPress announced a plugin that will link both social-media platforms: posts on your nonprofit’s WP blog will be updated in your nonprofit’s Facebook Timeline, and your blog entries can have ‘Like’ and ‘Recommend’ buttons on them.

#TECH: Facebook Timeline Rolled Out-Nonprofits Roll In

Non Profit Marketing 360

But where the extended magic, or marketing demands, can be found is as other websites, services, and online features tie their materials into your Timeline so that family, friends, everyone, can see what charity you just donated to and what song you’re listening to and what newsfeed you recently checked. The fact is FB has saturated the market in the US , and is close to it throughout North America and Europe.

#SOCIALNETWORKS: Let Flickr Tell Your Nonprofit’s Story As It Happens

Non Profit Marketing 360

Advice Branding Campaigns Cause Marketing Communications Design Geo-Location Healthcare How-to Marketing Skills Media Review Nonprofit Public Relations Reviews Social Media Software Review Video communication Facebook Flickr Google Non-profit organization Online Communities Photo sharing Social network Technology videoA picture, they say, is worth a thousand words.

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#HOWTO: Let Your iPhone Connect You To Volunteers & Deserving Projects

Non Profit Marketing 360

The post #HOWTO: Let Your iPhone Connect You To Volunteers & Deserving Projects appeared first on Nonprofit Marketing 360. Advice Campaigns Case Study Cause Marketing Communications Community Cross-Post Crowdfunding Development Education: Technology Fundraising Geo-Location iPhone Apps Marketing Nonprofit relationships Reviews Social Media Software Review

#SOCIALMEDIA: It’s OK To Say ‘No’ To Your Social Networks

Non Profit Marketing 360

We who work with clients on their communications and outreach tend to see the next great thing in every little development. The post #SOCIALMEDIA: It’s OK To Say ‘No’ To Your Social Networks appeared first on Nonprofit Marketing 360. You know you want to… We are often extolling the virtues of particular social-networking platforms or encouraging specific strategies to reach out to your audience(s) across these platforms.

#SM4NP: ROI Via Social Media May Be Elusive, But It’s Not Ephemeral

Non Profit Marketing 360

Given the wonderful intricacies of human communication, perhaps not ? Advice Blogs Campaigns Case Study Cause Marketing Communications Facebook Marketing Budget Marketing Skills Measurement Nonprofit Public Relations Social Media Twitter Business communication Customer service Google Google Analytics Non-profit organization Online Communities Social network

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#COMMUNICATIONS: Pinterest Goes Public Though Gender Gap Remains

Non Profit Marketing 360

Advice Cause Marketing Communications Community Design How-to Marketing Media Review Nonprofit Public Media Reviews Social Media Technology Web and Print Web Design Bulletin board communication design development Facebook Marketing and Advertising Online Communities Pinterest Social network web 2.0All aboard!(?). The big but unheralded news in social networks this past week was the fact that Pinterest went public ?

#COMMUNICATION: The Best Ways To Encourage Retweets Include…

Non Profit Marketing 360

Advice Cause Marketing Communications Community Education: Technology How-to Marketing Nonprofit Public Media Public Relations Social Media Twitter Writing Charitable organization communication marketing Online Communities Social network Tag (metadata What could be easier than writing a message in a mere 140 characters?

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#SOCIALNETWORKS: What Are You Doing To Improve Impact Of Your Facebook Page?

Non Profit Marketing 360

Cause Marketing Communications Community Crowdfunding Development Facebook Fundraising How-to Marketing Nonprofit Public Media relationships Site Administration Social Media Technology Twitter Web and Print Charitable organization communication development Facebook Timeline Non-profit organization Online Communities Social network Social networking service TimelineFacebook can be the nexus of a still more powerful network.

#FUNDRAISING: Maximizing Your Organization’s Return on Fundraising Events

Non Profit Marketing 360

Advice authenticity Cause Marketing Communications Community Development Donor Acquisition Event Fundraising Galas and Events How-to Marketing Nonprofit Public Relations relationships Storytelling advocacy Auction Charitable organization development Donation marketing Non-profit organization Nonprofit organization Nonprofit Resources Organization philanthropy Twitter Volunteering

#NONPROFIT: Some Models Of How Charities Use Tumblr

Non Profit Marketing 360

Advertising Blogs Campaigns Case Study Cause Marketing Communications Community Crowdfunding Design Fundraising Marketing Marketing Skills Media Review Nonprofit Public Media Reviews Social Media Technology Video Web and Print Web Design Charitable organization communication design marketing Non-profit organization Nonprofit organization Robin Hood Social network Tumblr

#SOCIALNETWORKS: Let’s Check In With Foursquare For Nonprofits

Non Profit Marketing 360

Communications consultants have been eager to find ways to leverage Foursquare’s appeal for nonprofits, so let’s see the interesting things that have been developing over the last year or so. Checking in on the iPhone. We have talked about Foursquare , the social network and geo-tagging software that offers opportunities to share your experiences at businesses and organizations of all types.

#SOCIALNETWORKS: Sweat The Details, But Focus On The Big Picture

Non Profit Marketing 360

If you are looking to develop a new, staff-friendly, web- and communications-hub for your nonprofit or charity, you’ll definitely want to be with us tomorrow! In cyberspace, no one need hear you scream. Ever feel like your nonprofit or small business is doing some pretty interesting stuff online to share the really interesting stuff you are doing in the real world ? but no one seems to be hearing you? You are not alone in having those feelings, especially on a Monday ?

#SOCIALMEDIA: Online Communication Is A Team Sport

Non Profit Marketing 360

His last point is “Establish rules of engagement: Establish a communications protocol or framework that is effective and usable. It depends on your organization, but examples include the people defining your overall communications strategy, those defining your social media goals and activities, those managing the actual social media sites on a day-to-day basis, and someone from the executive team. Prep your staff for social media success.

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#MARKETING: Can Nonprofits Take Advantage Of Pinterest’s Open Platform?

Non Profit Marketing 360

And that’s precisely where the marketing strategies need to come into play. Finally, a picture might be worth a thousand words, but if you are marketing the great work of your staff or the super product your small business is bringing to market, you want to have a say in what those 1000 words are. We talked about Pinterest last week when we discussed the fact that the social-media platform has been opened to the public , who no longer need to wait for an invitation.

#SOCIALMEDIA: Facebook & WordPress Join Forces To Connect Blogging With Timeline

Non Profit Marketing 360

Advice Advocacy Blogs Cause Marketing Communications Cross-Post Design Education: Technology Facebook How-to Marketing Marketing Skills Nonprofit Public Media Publications Site Administration Social Media Technology Tools Twitter Web Design communication Facebook Timeline Non-profit organization Online Communities Social network WordPress WordPress Plugin DirectoryClick to enlarge.

#TECH: Scott Lenger Encourages Mobile Planning For Nonprofits At NTEN 2012

Non Profit Marketing 360

On Don’s final question about upcoming developments, John stressed the fact that mobile communications are the next wave nonprofits have to be preparing for: One thing I keep hearing more about and seeing more evidence about is mobile. So the next generation will simply assume mobile communication. Last week Don Akchin posted an insightful interview with John Kenyon of NTEN about some of the trends he sees in social outreach and technology for nonprofits.

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#HOWTO: Use Crowdbooster To Marshall Your Social Media Conversations

Non Profit Marketing 360

What is important to remember in this fast-changing communications environment is that you are looking for tools that are beneficial to you and your organization ? True to the market (and in line with almost all its competitors), Crowdbooster offers a free personal account that is as easy to sign up as signing in via Twitter and/or Facebook. The post #HOWTO: Use Crowdbooster To Marshall Your Social Media Conversations appeared first on Nonprofit Marketing 360.

#COMMUNICATIONS: Make Your Next Fundraiser An Online Conversation Too

Non Profit Marketing 360

A Twitter Wall adds dynamism to even the smallest event. Though weather in the mid-Atlantic continues to flirt with spring while staying surprisingly loyal to winter, it is the season to be planning summer festivals, fundraisers, and rallies. And if you really want to stay on top of your nonprofit’s schedule, start planning your end-of-year banquet as well (and use Tungle ).

#HOWTO: Get Guidance From Google On Simple SEO Success

Non Profit Marketing 360

We will spotlight a few of the videos that we believe are especially helpful for the nonprofit and/or charity looking to sharpen its online success, though perhaps without planning to reinvent its communications efforts in the process. ’ What information do you have that distinguishes you in your market or amongst your peers? Is your site worth searching for?

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#HOWTO: Setup A (Free) Scoop.it Magazine For Your Community

Non Profit Marketing 360

Blogs Cause Marketing Communications Community Dashboards eNewsletter How-to Marketing Media Review Nonprofit Public Media Public Relations Resource Reviews Site Administration Social Media Software Review Technology Charitable organization communication Facebook Google Non-profit organization Nonprofit organization Online Communities Pinterest Social network TwitterWe introduced Scoop.it

#SM4NP: In Search For ROI, Can We Put A Number On A Relationship?

Non Profit Marketing 360

Advice Blogs Campaigns Cause Marketing Communications Facebook Fundraising Interview Marketing Skills Measurement Nonprofit Public Relations Site Administration Social Media Twitter Video Interview Business Charitable organization communication Investment Marketing and Advertising Non-profit organization Nonprofit organization Online Communities Return On Investment Social networkROI can bring strong relationships as well as income to nonprofits.

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#SM4NP: Automate Your Google Searches To Follow Important Issues

Non Profit Marketing 360

Thus you can gage the volume of communication you might get with your key words. Blogs Cause Marketing Communications Marketing Budget Marketing Skills Measurement Newspaper Article Nonprofit Public Media Research Site Administration Technology Charitable organization communication Google Google Alert Google Maps IPhone marketing Non-profit organization Social Media YouTube

#Development: Listening To Social Networks An Important Investment Too

Non Profit Marketing 360

The value of listening is not in the act of listening in and of itself, but when an organization or individual uses the information to improve programs or marketing. The field got built only after Ray listened. Yesterday we talked about creating content on your business’s or nonprofit’s website that will bring new readers to your site, deepen the loyalty of those already in contact with it, and turn more of them into customers, volunteers, and donors.