Can Cause Marketing Start a Cultural Meme?

Cause Related Marketing

A fishing lodge on the Kenai Peninsula called Alaska Hooksetters thinks that might be partly a marketing problem, and so it just started promoting a catch and release approach to King Salmon called “ Spawn On ” that features its own logo and Facebook page. Certainly the campaign has its work cut out for it. And the men and women that come to Kenai to fish aren’t necessarily the crunchy types that practice strict catch and release in Montana or Wyoming.

July 24, A Day to Celebrate Pioneers Everywhere

Cause Related Marketing

An early snowstorm struck the companies on the high plains of Wyoming and almost 20 percent of the group died from starvation or exposure. So please join me in toasting Pioneers… of Utah, of cause marketing, and everywhere else where being first was once an invitation to get shot at, or to suffer privations and sacrifice, or to face unspeakable choices like the Donner Party. Cause-Related Marketing does a world of good. Today my adopted state of Utah celebrates Pioneer Day.

July 113