Can Cause Marketing Start a Cultural Meme?
Cause Related Marketing
JUNE 7, 2013
A fishing lodge on the Kenai Peninsula called Alaska Hooksetters thinks that might be partly a marketing problem, and so it just started promoting a catch and release approach to King Salmon called “ Spawn On ” that features its own logo and Facebook page. Certainly the campaign has its work cut out for it. And the men and women that come to Kenai to fish aren’t necessarily the crunchy types that practice strict catch and release in Montana or Wyoming.