How an Agency Should Evaluating a Cause Marketing Campaign

Cause Related Marketing

How should an agency evaluate a cause campaign it had a hand in? This question comes on the heels of posts the last two Fridays about how to evaluate a cause marketing campaign if you represent the cause and how to do so if you represent the sponsor.

Agency 161

4 Cause Marketing Campaigns, 3 Causes, 1 Day

Cause Related Marketing

On Wednesdays in my market all the major grocers insert their flyer in the local newspaper. Yesterday all of them save WalMart had a cause marketing element in their respective flyers. The USO reusable bag is an extension of a campaign for the USO Kroger announced in July, 2011.

Sustainable Cause Marketing

Cause Related Marketing

Tags: University of Utah Utah Food Bank Utah's Own Angel Tree KUTV2 Portion of the Proceeds Salvation Army

July 24, A Day to Celebrate Pioneers Everywhere

Cause Related Marketing

Today my adopted state of Utah celebrates Pioneer Day. From July 24, 1847, when the vanguard party arrived, until the time when the rails were linked by the transcontinental railroad at Promotory Point Utah in 1869, about 70,000 people made the trek to Intermountain West. But unlike Nevada, California and Colorado, the settlement of Utah wasn’t motivated by gold or silver like the California Gold Rush or Leadville in Colorado or the Comstock in Nevada.

July 113

Getting Ahead at Your Nonprofit or Mission-Driven Company

Cause Related Marketing

Those who were true believers in this company’s cause were considered idea leaders and influenced how other employees viewed their work,” said John Bingham, the lead author of the study and a professor of organizational leadership and strategy at BYU Marriott School of Management, but like yours truly, a alumnus of the University of Utah. “If Cause-Related Marketing does a world of good.

Memorial Day Cause Marketing

Cause Related Marketing

It’s also fair game for cause marketing around military veterans and causes. Kroger the giant grocery chain, for instance, is running a year-long campaign on behalf of the USO that has a natural inflection point right now. In-stores the campaign shows as a bunch of splashy well-placed signage, plus notices at every checkout counter asking customers to donate to the USO. Regular readers know how much I love those big budget cause marketing campaigns.

Cause Marketing State Parks

Cause Related Marketing

Not all cause marketing is meant to get directly you to buy something. In this instance, AAA of Northern California, an auto club that also includes the states of Nevada and Utah, wants their members to see how competitive their auto insurance rates are.