4 Cause Marketing Campaigns, 3 Causes, 1 Day
Cause Related Marketing
SEPTEMBER 8, 2011
On Wednesdays in my market all the major grocers insert their flyer in the local newspaper. Yesterday all of them save WalMart had a cause marketing element in their respective flyers. Their campaign benefits the USO, the charity that aids members of the military and their families and now celebrating its 70th anniversary. The USO reusable bag is an extension of a campaign for the USO Kroger announced in July, 2011. Cause-Related Marketing does a world of good.