Cause Related Marketing

What Sponsors Should Measure in Cause Marketing Campaigns

Cause Related Marketing

If you’re the sponsor of a cause marketing campaign, you’re in the green room, you’re in a makeup chair and you’re sitting pretty. It’s not so different when it comes to evaluating the success of a cause marketing campaign. Dollars raised (if it’s that kind of campaign).

The Ten Worst Cause Marketing Campaigns of 2010

Cause Related Marketing

My post from yesterday, April 4, 2011 chronicled my top 10 list of the best cause marketing of 2010. Today’s post is my list of the 10 worst cause marketing campaigns of 2010 that I posted on during the year. 3) Many cause marketers hated the KFC-Komen hook up a year ago.

Trending Sources

Activating Your Cause Marketing Campaign

Cause Related Marketing

Activation in sponsorship, and by extension cause marketing, means the stuff you do to promote the sponsorship. At left is an activation of a cause campaign in front of a local Sizzler restaurant, at the intersection of two busy streets. Cause-Related Marketing does a world of good.

How Causes Should Evaluate Their Cause Marketing Campaign

Cause Related Marketing

So your cause's cause marketing campaign is over (or at a pause) and it’s time to evaluate. The fact is, given the turnover in nonprofits, the very most junior person involved with the campaign this year could be running it 18 months from now. At a minimum the debriefing should lead to a discussion about whether the campaign met the goals you set out for it. If the campaign is large or important there may be a need for some kind of formal evaluation.

An Exploitive Cause-Related Marketing Campaign

Cause Related Marketing

Tags: Deceptive Cause-Related Marketing Cookie Magazine Cookies for Kids' Cancer Lord and Taylor

The Worst 11 Cause Marketing Campaigns of 2008

Cause Related Marketing

In every bad cause marketing campaigns, ads and research I’ve autopsied this year I’ve tried to find something to praise. This is in stark contrast to the postmortems they do on all those CSI-style dramas that air on TV nearly nonstop in the States these days.

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Towards a More Hygienic Cause Marketing Campaign for Lysol

Cause Related Marketing

With the approaching start of the new school year Lysol brand of disinfectant has a cause marketing campaign that awards $25,000 in prizes to the school with the highest average attendance from November 1 to 30, 2011. Cause-Related Marketing does a world of good.

Five Steps To Nurture a 30-Year Cause Marketing Relationship

Cause Related Marketing

Last Monday, July 22, 2013, March of Dimes released the annual results of its campaign with Kmart. and thereby begged the question, what does it takes to have a multi-decade cause marketing relationship between a cause and a sponsor? Too many cause marketing relationships, in my estimation, resemble speed-dating more than long-term marriage. There can be good reasons for short-term cause marketing relationships. Cause-Related Marketing does a world of good.

4 Cause Marketing Campaigns, 3 Causes, 1 Day

Cause Related Marketing

On Wednesdays in my market all the major grocers insert their flyer in the local newspaper. Yesterday all of them save WalMart had a cause marketing element in their respective flyers. The USO reusable bag is an extension of a campaign for the USO Kroger announced in July, 2011.

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My New Favorite Cause Marketing Campaign

Cause Related Marketing

Alden Keene Cause Marketing Database National 4-H Future Farmer's of America Campbell's

Cool Cause Marketing Campaign. But Where's the MacGuffin?

Cause Related Marketing

When I use the word I mean, what in your cause marketing campaign will make the target audience act? In the aftermath of the Haiti Earthquake, for instance, cause marketing campaigns sprouted up spontaneously and they worked. Cause-Related Marketing does a world of good.

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Which Celeb To Pick for Your Cause Marketing Campaign?

Cause Related Marketing

Pop quiz: You have an enviably large promotional budget for your cause marketing campaign and you need a celebrity. Do you choose Marcus Samuelsson, celebrity chef? Or do you choose Harrison Ford, the man who has sold more than $3.6

Continuing Education for Cause Marketers

Cause Related Marketing

What do you do, as a cause marketer, to keep learning? How you answer the question of self-education determines things like: how successful your cause marketing campaigns are, indeed, how successful you are; your income and your lifespan.

The Five Habits of Great Cause Marketers

Cause Related Marketing

So what are five habits that you as a cause marketer should adopt? You should habitually stay abreast of cause marketing trends and changes. You should habitually think about ways to improve your cause marketing campaigns. You should habitually spend time in the company of your constituents gauging what’s meaningful to them about your cause, your sponsors, and your cause marketing. Cause-Related Marketing does a world of good.

Another Benefit to Cause Marketing: Better Supplier Pricing

Cause Related Marketing

Two professors at the Ohio State University have a new take on the benefits of cause marketing; it helps keep supplier pricing in check. Their paper, called “ A Supply-Side Explanation for the Use of Cause Marketing ” by Anil Arya and Brian Mittendorf, starts with the proposition that, “firm profits under simple(non-strategic) corporate philanthropy wherein the firm pledges a donation amount to charity. They also advise companies not to make their cause marketing universal.

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Camelbak Announces New Cause Marketing Effort for Water.org

Cause Related Marketing

Camelbak did a cause marketing campaign with Water.org last year wherein the hydration company created a specially-branded version of its water bottles that the charity sold as a fundraiser. Cause-Related Marketing does a world of good.

Can Cause Marketing Start a Cultural Meme?

Cause Related Marketing

A fishing lodge on the Kenai Peninsula called Alaska Hooksetters thinks that might be partly a marketing problem, and so it just started promoting a catch and release approach to King Salmon called “ Spawn On ” that features its own logo and Facebook page. Certainly the campaign has its work cut out for it. Finally, it seems to me that this is more of persuasion problem than a marketing problem; a question of making a meme in parts of America a behavior in the Kenai.

Two New Surveys Show Consumers Expect and Support Cause Marketing

Cause Related Marketing

Two surveys out this week uncover new insights about the push and pull of cause marketing. In the first, the Cause Marketing Forum looks for million-dollar cause marketing campaigns at checkout and finds 63 of them generating a total of $358.4 million per campaign. The Cause Marketing Forum is meeting in Chicago so I haven’t had the chance to talk with them, but I suspect that in the years to come this survey will turn up much bigger numbers.

Tubbs Reports the Results of its Romp to Stomp Cause Marketing Event

Cause Related Marketing

Tubbs, which makes snowshoes, recently announced the result of its 11th annual cause marketing event called Romp to Stomp, which benefits breast cancer charities in the United States and Canada. This post is part of an occasional series when I announce the results of cause marketing efforts that I have posted on in the past. Cause-Related Marketing does a world of good.

Where is All the Cause Marketing with Faith-Based Nonprofits?

Cause Related Marketing

In Feb 2013, I got an email from a remarkable student at the University of North Carolina, Chapel Hill who had an intriguing question: why isn’t there more cause marketing between sponsors and faith-based nonprofits? Based on the six interviews, it appears that, shoulder to shoulder, faith-based nonprofit organizations and faith-neutral nonprofit organizations do not enjoy the same windows of opportunities for cause-related marketing endeavors.

Cause Marketing for the Disrespected

Cause Related Marketing

And so I’m not surprised that an online timeshare sales service is trying cause marketing to dress up its reputation. Public cynicism about market sectors that have been broadly tarred isn’t just a problem for companies. and more Having taken those credibility-boosting measures, cause marketing is one of the few promotional vehicles left to Buyatimeshare.com. Cause-Related Marketing does a world of good.

Five Bad Habits of Cause Marketers

Cause Related Marketing

On Monday I posted about five good habits of great cause marketers. But cause marketers. Here, then, are five bad habits that too many cause marketers have. Immature people, like immature cause marketers, almost always struggle with what scientists call ‘confirmation bias.’ Confirmation bias leads to bad science and bad cause marketing. We’re talking about cause marketing here, which many people consider to be inherently shallow.

KFC Concept Restaurant Gives a Nod to Cause Marketing for Local Causes

Cause Related Marketing

KFC, a unit of Yum Brands, is testing a new quick-serve restaurant version of the fried chicken outlet and among the changes is that its cause marketing efforts will be much more local, according to Anne Fuller, senior director of development for KFC eleven. It would be fun to parse that out a little bit, but instead let’s talk about KFC eleven’s emphasis on local cause marketing. In the past KFC has done cause marketing with Komen, which the cognoscenti hated.

Getting Ahead at Your Nonprofit or Mission-Driven Company

Cause Related Marketing

Cause-Related Marketing does a world of good. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns. cause marketing statistics Cause Marketing Forum cause marketing conference cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing

Innovative Cause Marketing 'Inventory'

Cause Related Marketing

Selling cause marketing sponsorships… like selling radio or television airtime… means selling the intangible. Keep brainstorming and other cause marketing inventory will become plain. A really fun kind of alternate cause marketing inventory came across my desk recently. Unlike those hoary old name-a-brick fundraisers that have been a part of capital campaigns since time immemorial, the signed studs will almost certainly never be seen by the people who buy the home.

Kaizen and Cause Marketing

Cause Related Marketing

And it’s precisely the word to describe what Toyota’s marketing department practiced with its cause marketing effort called “ Meals Per Hour ,” which is a video about the people of Rockaways, New York in the wake of Superstorm Sandy in October 2012. But this post isn’t about the kaizen of the Metro Food Bank it’s about the kaizen of Toyota’s marketing department after they had released the video. Cause-Related Marketing does a world of good.

Mashing Up Loyalty Programs and Cause Marketing

Cause Related Marketing

But is there a potential match between loyalty programs and cause marketing? Marketing superstar Coke, which runs the gigantic MyCokeRewards.com rewards program, has placed its bet. And I can now see a number of ways that cause marketing and loyalty programs could benefit each other.

The Moral Authority of the IRS Has Been Diminished

Cause Related Marketing

Cause-Related Marketing does a world of good. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns. Cause Marketing Forum cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing Years ago I read a book by a man who had been the public defender in the bad old days of Soviet Russia.

Book Review of "Cause Marketing for Dummies" by Waters and MacDonald

Cause Related Marketing

That was 20 years ago… just eight years after American Express’s seminal cause marketing effort on behalf of the restoration of the neighboring Statue of Liberty… and a lot has changed. I’ll bet I’ve read 90% of the books written about cause marketing.

Cause Marketing With Sex Appeal

Cause Related Marketing

Certainly other cause marketing campaigns use sex in their campaigns. Cause-Related Marketing does a world of good. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.

The Best Cause Marketing of 2011

Cause Related Marketing

One of the things I love about cause marketing is also one of the things I love about my wife; it (like she) continues to surprise me. Here in date order of the original post are my top eleven Best Cause Marketing Efforts of 2011. Instant-On Cause Marketing for Earthquake Relief.

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How an Agency Should Evaluating a Cause Marketing Campaign

Cause Related Marketing

How should an agency evaluate a cause campaign it had a hand in? This question comes on the heels of posts the last two Fridays about how to evaluate a cause marketing campaign if you represent the cause and how to do so if you represent the sponsor.

Trends in Cause Marketing: Second Half of Interview with Laura Marriott

Cause Related Marketing

Describe how causes or their sponsors are currently using 2-D barcodes in marketing, promotions, PR, or fundraising? What are some trends in how causes and their sponsors use 2-D barcodes in their marketing? Cause-Related Marketing does a world of good.

Cause Marketing: The Offer You Can Refuse

Cause Related Marketing

Wilking would have us believe is that cause marketing is irresistible. The Alden Keene Cause Marketing Database has samples of cause marketing efforts from Sigg as recently as 2009. No one loses their sense of free will when they see a cause marketing offer.

The Best Cause Marketing of 2010

Cause Related Marketing

The year 2010 was a memorable year for cause marketing. What follows are, in my judgment, the 10 best cause marketing campaigns of the year. Thousands of cause marketing efforts take place each year. Tomorrow: The worst cause marketing of 2010.

Cause Marketing at Retail With Cash Register Tape

Cause Related Marketing

I did a little research and found that there are basically two players in the grocery store receipt market with two different approaches. Both claim high levels of penetration in the largest markets. Catalina Marketing offers stores little printers… separate from the cash register printers… that spit out a coupon, oftentimes for a product that competes with the one you just bought. But imagine instead if the promotion were keyed to a paper icon campaign.

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Should a Cause Marketing Campaign Be Year-Round?

Cause Related Marketing

If you’re the kind of person who wishes that every day could be like the first day of spring or that Christmas music would play all year long then has Lee, the apparel maker, got a cause marketing campaign for you. You risk cause fatigue in your target markets.

A Punch List for Charity Cause Marketers Looking for Sponsors

Cause Related Marketing

Since cause marketing has been shown to help companies preserve pricing power , and since women are more responsive to cause marketing than men, the research is a virtual punch list for charities looking for sponsors who need help. But well-designed cause marketing can help companies preserve pricing power. Other auto companies including Ford, Chevy, and Volvo also do cause marketing, but none of them report Subaru-like levels of efficacy.

Cause Marketing in a B2B Setting

Cause Related Marketing

Most cause marketing is aimed at consumers, but not all. B2B cause marketing takes place regularly, if not commonly. Here’s an intriguing B2B cause marketing offer from Zoomerang , the online survey company, benefiting schools or other organizations through JustGive.org. I was prepared to really like this campaign until I read the fine print. First off, the campaign time period is oddly short. Apparently whoever developed this campaign is a Virgo.

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Where’s Kmart’s Cause Marketing Effort?

Cause Related Marketing

Sunday’s newspaper was clogged with flyers from most of the major retailers in my market; Macy’s, Walmart, Target, JC Penney, Sears, Kohl’s and Kmart. The first six listed all devoted at least some space in their sales flyers to their respective cause marketing efforts.