Seven Great Online Marketing Campaigns Every Nonprofit Can Run

Kivi's Nonprofit Communications Blog

Join us this Thursday for a brand new webinar – Seven Great Online Marketing Campaigns Every Nonprofit Can Run – and learn how to publish these types of online marketing campaigns: Email list building campaigns Search engine optimization campaigns Campaigns to build trust and loyalty Donor-centered content marketing campaigns Content marketing for thought leadership Service-oriented content marketing campaigns Eye-opening content marketing campaigns that bring awareness.

5 Truths about Content Marketing Campaigns that Nonprofits Shouldn’t Ignore

Kivi's Nonprofit Communications Blog

As I watch nonprofits embracing content marketing as a strategy, I see a few places where they just aren’t quite getting it right. I think that’s because they are ignoring five truths about successful content marketing. TRUTH 1: Good content marketing is more about the objective than the content itself. What makes something content marketing is your ability to use content to achieve a marketing objective. Nonprofit Content Marketing

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Quick Guide to Launching a Two-Week Social Media Marketing Campaign

J Campbell Social Marketing

Once your nonprofit has spent significant time building up a community , you can launch a dedicated social media marketing campaign. A social media marketing campaign is complementary to but more laser-focused than your regular, daily social media posting and community-building work. A campaign refers to a concentrated burst of activity, during a set period of time, focused around one call-to-action on social media. . 2) Create a compelling campaign theme.

Good Things in March: Content Marketing Campaigns, Professional Development, and a Pass Sale

Kivi's Nonprofit Communications Blog

Here’s what’s happening at Nonprofit Marketing Guide in March: Online Training: March 7: For Nonprofit Communications Staff Only: How to Create Your Professional Development Plan Find out how to create a professional development plan that puts you on the path to success. Kivi will share some content marketing tips and some more ideas on how to stay CALM not BUSY.

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Activating Your Cause Marketing Campaign

Cause Related Marketing

Activation in sponsorship, and by extension cause marketing, means the stuff you do to promote the sponsorship. At left is an activation of a cause campaign in front of a local Sizzler restaurant, at the intersection of two busy streets. Cause-Related Marketing does a world of good.

What Sponsors Should Measure in Cause Marketing Campaigns

Cause Related Marketing

If you’re the sponsor of a cause marketing campaign, you’re in the green room, you’re in a makeup chair and you’re sitting pretty. It’s not so different when it comes to evaluating the success of a cause marketing campaign. Dollars raised (if it’s that kind of campaign).

How an Agency Should Evaluating a Cause Marketing Campaign

Cause Related Marketing

How should an agency evaluate a cause campaign it had a hand in? This question comes on the heels of posts the last two Fridays about how to evaluate a cause marketing campaign if you represent the cause and how to do so if you represent the sponsor.

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VolunteerMatch's Cause Marketing Campaign, Sccop it Forward

Cause Related Marketing

Your first cause marketing campaign can be a little like your first kiss. awkward and unsteady, or wonderful and thrilling.In

Best Cause Marketing Campaigns of 2012

Selfish Giving

I searched through all my posts and Pinterest boards from last year and came up with my 2012 picks for best cause marketing campaigns. What were your favorite cause marketing campaigns of 2012? Unfortunately, some cause marketing campaigns bombed this year.… Capplause best of 2012 cause marketingBelow are my top picks (although I have an expanded list here on Pinterest ).

How Causes Should Evaluate Their Cause Marketing Campaign

Cause Related Marketing

So your cause's cause marketing campaign is over (or at a pause) and it’s time to evaluate. The fact is, given the turnover in nonprofits, the very most junior person involved with the campaign this year could be running it 18 months from now. At a minimum the debriefing should lead to a discussion about whether the campaign met the goals you set out for it. If the campaign is large or important there may be a need for some kind of formal evaluation.

The Ten Worst Cause Marketing Campaigns of 2010

Cause Related Marketing

My post from yesterday, April 4, 2011 chronicled my top 10 list of the best cause marketing of 2010. Today’s post is my list of the 10 worst cause marketing campaigns of 2010 that I posted on during the year. 3) Many cause marketers hated the KFC-Komen hook up a year ago.

#OurWork: NYU Faculty Against the Sexton Plan Marketing Campaign

Non Profit Marketing 360

Social Marketing and Media Relations Campaign. Working under the aegis of the Nonprofit Marketing 360 collaborative , MKCREATIVE and LCG Communications embarked on an ambitious campaign to promote an online silent auction for a client. We used a combination of PR (LCG Communications) and social marketing (MKC). Paid Search: The social marketing campaigns were tied together with an online paid search and display ad campaign.

8 Ways To Make Your Marketing Campaign Eco-Friendly


8 Ways To Make Your Marketing Campaign Eco-Friendly. Even nonprofits have a responsibility to the planet, here’s how to make sure your marketing campaign is eco-friendly and successful. How To Make Sure Your Nonprofits Marketing Campaigns Are Eco-Friendly. Even if your charity isn’t aimed at an environment based cause, it is still important that you ensure your campaigns are eco-friendly. 8 Ways To Make Your Marketing Campaign Eco-Friendly .

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Maximizing Your Messaging in Cause Marketing Campaigns

Cause Related Marketing

In a post about a paper icon campaign dated 12/23/2010 I suggested that the sponsor use the back of the icon to help explain the campaign, both for the benefit of the consumer and for the cashiers who sell them. The Red Dress pin is a kind of icon campaign.

Quick Testing Your Cause Marketing Campaign Ideas

Cause Related Marketing

Even if, like me, you think that Instagram’s price was frothier than a berry smoothie at McDonald’s, you have to admit that the tech sector is building companies differently than everyone else, and this may hold some lessons for cause marketers. Where’s the application for cause marketers? Internet companies are like cause marketing campaigns in the sense that you really are selling fluff, air, and good feelings. Cause-Related Marketing does a world of good.

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Lessons from 4 Big, Successful Single-Element Cause Marketing Campaigns

Cause Related Marketing

There are a handful of big ‘single-element' cause marketing campaigns that have been around for decades, and in their longevity they hold lessons for cause marketers everywhere. I'd love to feature campaigns from other places. Jude, and the RED campaign.

Should a Cause Marketing Campaign Be Year-Round?

Cause Related Marketing

If you’re the kind of person who wishes that every day could be like the first day of spring or that Christmas music would play all year long then has Lee, the apparel maker, got a cause marketing campaign for you. You risk cause fatigue in your target markets.

Which Celeb To Pick for Your Cause Marketing Campaign?

Cause Related Marketing

Pop quiz: You have an enviably large promotional budget for your cause marketing campaign and you need a celebrity. Do you choose Marcus Samuelsson, celebrity chef? Or do you choose Harrison Ford, the man who has sold more than $3.6

Evaluating Your Cause-Related Marketing Campaign--Sponsor

Cause Related Marketing

If you’re the sponsor of a cause-related marketing campaign, you’re in the green room, you’re in a makeup chair and you’re sitting pretty.Here’s what I mean. Tags: Jane Seymour Evaluating a cause-related marketing campaign When I was writing the Children’s Miracle Network (CMN) Telethon a representative from one of CMN’s largest sponsors used to avail herself of the same makeup services provided for celebrity hosts and guests. Strictly speaking this was.

Cool Cause Marketing Campaign. But Where's the MacGuffin?

Cause Related Marketing

When I use the word I mean, what in your cause marketing campaign will make the target audience act? In the aftermath of the Haiti Earthquake, for instance, cause marketing campaigns sprouted up spontaneously and they worked. But not every charity that warrants a cause marketing campaign has enough punch, by itself, to impel action. Cause-Related Marketing does a world of good.

A Clever Cause Marketing Campaign from Snickers and Feeding America

Cause Related Marketing

Back in August I bought this cause-marketed Snickers bar during my fourth trip of the day to Home Depot. (Is Is it even possible to do home repairs and take care of all your needs with just one trip to Home Depot/Lowes?)Here’s Here’s how it works: Snickers is donating the cost of 2.5

When Sponsors Don't Renew Cool Cause Marketing Campaigns

Cause Related Marketing

I missed this campaign from Campbell’s in 2009 and 2010 benefiting the FFA. But I came across it while working on the Alden Keene Cause Marketing Database. And though Campbell’s hasn’t renewed the campaign, it’s one of my favorite cause marketing efforts of all time. Called Help Grow Your Soup, in 2010 the campaign restored five barns… chosen by popular vote by people inputting Campbell''s Soup UPC codes… in Michigan, Indiana, Maryland and North Carolina.

Towards a More Hygienic Cause Marketing Campaign for Lysol

Cause Related Marketing

With the approaching start of the new school year Lysol brand of disinfectant has a cause marketing campaign that awards $25,000 in prizes to the school with the highest average attendance from November 1 to 30, 2011. Cause-Related Marketing does a world of good. is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.

Evaluating Your Cause-Related Marketing Campaign--Agency

Cause Related Marketing

Thursday’s post covered how a nonprofit might evaluate a cause-related marketing campaign.Today’s post tackles the question from the perspective of an agency.While there’s plenty in Thursday’s post that’s pertinent to agencies, they still have their own unique gloss on evaluating the success of a campaign.Agencies frequently care about things like whether a campaign garners awards and/or the. Tags: Evaluating a cause-related marketing campaign

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Evaluating Your Cause-Related Marketing Campaign--Nonprofits

Cause Related Marketing

So the campaign is over (or at a pause) and it’s time to evaluate. Tags: Evaluating a cause-related marketing campaign the Ultimate Question How do you do that?I’ll I’ll tackle the question from the perspective of the nonprofit today, the agency on Tuesday and the sponsor next Thursday.NonprofitsIf your nonprofit is like most of your peers you probably put everybody who was even remotely connected to the project in a room and hash it out until everyone’s eyes bleed. However.

4 Cause Marketing Campaigns, 3 Causes, 1 Day

Cause Related Marketing

On Wednesdays in my market all the major grocers insert their flyer in the local newspaper. Yesterday all of them save WalMart had a cause marketing element in their respective flyers. Their campaign benefits the USO, the charity that aids members of the military and their families and now celebrating its 70th anniversary. The USO reusable bag is an extension of a campaign for the USO Kroger announced in July, 2011. Cause-Related Marketing does a world of good.

Ep227: How Influencers Can Power Cause Marketing Campaigns

Selfish Giving

Why Allison + Partners decided to do a study on the connection between influencers and cause marketing. Everything Ep136: How Columbia Sportswear is Using Cause Marketing to Blaze a New Trail Upcoming Free Webinar: Harnessing the Power of Influencer Marketing

Cool Cause Marketing Campaigns from Two Commonwealth Countries

Cause Related Marketing

Two cool new cause marketing concepts from two different Commonwealth countries. This is ‘push’ media made palatable by the addition of the cause marketing element. For Donate Your Desktop cause marketing helps mitigate the negatives of push media. So far Donate Your Desktop is for New Zealanders only, although I suspect there’s an opening here using a similar cause marketing approach to push ads to mobile devices like iPads and Kindles.

Owning Your Cause-Related Marketing Campaign

Cause Related Marketing

Over the last 15 years or so, I’ve seen my fair share of cause-related marketing, but I don’t remember ever seeing any featuring lighters.

An Exploitive Cause-Related Marketing Campaign

Cause Related Marketing

Tags: Deceptive Cause-Related Marketing Cookie Magazine Cookies for Kids' Cancer Lord and Taylor

Vote for Your Favorite Cause Marketing Campaigns from January 2010

Cause Related Marketing

Dear Faithful Readers:In January 2011 I'll post my much anticipated annual best and worst cause marketing campaigns for 2010.But this year I want to make it more interactive. So once a week for the next 12 weeks I'll ask you to vote for your favorite cause marketing of a given month.Up Tags: Best Cause Marketing Worst Cause Marketing

HUGO Fragrances ‘One Fragrance, One Tree’ Cause Marketing Campaign

Cause Related Marketing

A Sold Cause Marketing Campaign from Mimi's Cafe

Cause Related Marketing

I once wrote that Children’s Miracle Network Hospitals had forgotten more about cause marketing than almost any other charity knew about the practice. From my vantage-point it seemed to me that many of the things that CMNH had once known in its bones about what did and didn’t work in cause marketing seemed to be lost to CMNH’s institutional memory. This is a very solid paper icon campaign. What’s to like about the campaign? I like the two-track aspect to the campaign.

The Worst 11 Cause Marketing Campaigns of 2008

Cause Related Marketing

In every bad cause marketing campaigns, ads and research I’ve autopsied this year I’ve tried to find something to praise. This is in stark contrast to the postmortems they do on all those CSI-style dramas that air on TV nearly nonstop in the States these days.

'Cause-nitive Dissonance,' Bad Postioning or Both in KFC Cause Marketing Campaign?

Cause Related Marketing

the website URL suggests, the campaign sports the unwieldy name of 'Buckets for the Cure."The Through May 9, 2010 each bucket of specially-marked KFC chicken sold generates a $.50 50 donation to Susan G. Komen for the Cure.

Wanted: A Theory of How to Activate Multiple Cause Marketing Campaigns

Cause Related Marketing

Case in point is this recent weekly flyer from a local grocery chain with 24 outlets called Fresh Market. On the top left is their paper icon campaign, which is meant to deliver a holiday meal to families in need. To its right is an announcement that Fresh Market stores serve as a drop-off point for Toys for Tots. Below that is a vendor program from Kraft that Fresh Market participates in and which benefits local food banks.

A Honey of a Cause-Related Marketing Campaign

Cause Related Marketing

Try as I might I can’t imagine the focus group that suggested Haagen-Dazs’ fun and creative campaign cause-related marketing to save the American honey bee.You’ve probably seen it.

4 Cause Marketing Campaigns to Celebrate on Independence Day

Selfish Giving

The Fourth of July is one of my favorite holidays so I’m combining it with my other favorite thing: cause marketing. For the next four days I’m profiling four different cause marketing programs to celebrate Independence Day. My first pick is Starbucks’ Indivisible campaign. The cause marketing component of Indivisible – the bracelets, the tumblers and the coffee that fund getting America back to work – isn’t the message.

Let's Do the First QR Coded Paper Icon Cause Marketing Campaign Together

Cause Related Marketing

This paper icon… which I purchased for $1 at Bashas’, an Arizona grocery chain… made it very clear to me that charities doing paper icon cause marketing campaigns are going to need to differentiate or risk being commoditized out of existence by the retailers themselves.The full-color icon benefits a new orangutan enclosure at the Phoenix Zoo.

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Top 5-Bottom 5 Cause-Related Marketing Campaigns

Cause Related Marketing

It Was a Pretty Good YearSince my first posting on October 17, I have reviewed about 20 cause-related marketing campaigns or promotions. As it turns out about third have come in for criticism and third for praise and I’ve been neutral on the final third.For this last post of 2006, I review the five best and the five worst cause-related marketing campaigns. Tags: 2006 cause-related marketing Top 5 Bottom 5

Win a Pro-Bono Cause Marketing Campaign Worth $25,000 from Phil & Co.

Selfish Giving

excels in creating campaigns that humanize brands and tell cause related stories in ways that are meaningful and compelling to consumers. They have created successful cause marketing campaigns for The Museum of Natural History, the YWCA, Ai Wei Wei, and many more philanthropic organizations that receive regular media attention. will award a nonprofit a full service marketing, public relations, digital and advertising campaign worth $25,000.

Top Eight Cause-Related Marketing Campaigns of 2007

Cause Related Marketing

It's a Top 8 List.More cause-related marketing campaigns are unveiled every day across the world than I review in a year at the cause-related marketing blog. And, frankly, I don’t see very many campaigns from outside North America. So I won’t pretend that my annual list of the top cause-related marketing campaigns is exhaustive.But, like any other self-respecting blogger, Tags: Munchkin BoxTops for Education St. Yeah, You Read it Right.

Reading Is Fundamental Cause Marketing Campaign with US Airways

Cause Related Marketing

This campaign leveraged. In this second half of my online interview with Laura Goodman, Director of Corporate Relations at Reading Is Fundamental, we peel back the curtain a little bit to learn the particulars about the “Fly With US. Read With Kids” was developed, coordinated, and built.