5 things you should do when you get a big bequest (to ensure that your marketing budget increases!)

iMarketSmart

During her tenure, we helped her conduct a couple of simple marketing efforts that uncovered more than 200 previously undisclosed legacy gifts (new legacy society members) and thousands of leads. Request the budget. My pal ( Tricia Benson ) used to work at Human Rights Campaign.

When You Have a Little Extra Left in the Marketing Budget

Kivi's Nonprofit Communications Blog

Do you have ideas on items to splurge on if you have the money?” Think about all the excuses you’ve heard from people about why they can’t help you with various aspects of marketing and fundraising, and see if a new piece of equipment could help.

Is Your Marketing Budget Properly Aligned With the 80/20 Rule?

iMarketSmart

Is your organization spending the bulk of its time and money focused on finding new major donors, retaining them, and inspiring planned gifts? Here’s a quick and easy worksheet to help you see if your budget is appropriated properly with the 80/20 rule.

Two Things You'd Be Crazy to Cut Out of Your Fundraising/Marketing Budget

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Unfortunately these organizations may be hosting events that produce a lot of money but are losing money overall. For instance, say you have an event that costs you a lot of money and it brings in a lot of money. If you're looking at net renuve and return on investment (the efficieny at which you raise your money), you can say, "Well, you know, for every dollar we spent, we've brought in $1.50." It's been a tough year for a lot of us.

The Ax-man Cometh: What to Cut / What NOT to Cut in Your Fundraising/Marketing Budget

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In these recessionary times, budget cuts are inevitable for most nonprofits. Your marketing and fundraising programs are sure to face cuts. He believes that nearly everyone is just waiting to give money to deserving causes — they just need the right “nudge.”. Here's information on how to make those cuts wisely: What You'd be CRAZY to cut Places where you can find meaningful savings Places to cut What about innovation? -

#DEVELOPMENT: How Much Cash Is Required To Land A Donation?

Non Profit Marketing 360

Did the time and money spent developing a program or launching a campaign prove to be worth the support? “Unless you have a bucket of money to throw at advertising then you probably want some idea of whether the advertising is bringing in customers for less than they are worth long term.

#INTERVIEW: Chris Forbes, Co-Author of Guerilla Marketing for Nonprofits, Offers Great Advice to Groups

Non Profit Marketing 360

Chris Forbes is the co-author of Guerrilla Marketing for Nonprofits and a certified guerrilla-marketing coach. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog. That’s where real marketing shines.

#ENVIRO: CBS/EcoMedia Partnership Expands To Bring Advertising To Green Nonprofits

Non Profit Marketing 360

The effort of the partnership is allow corporate sponsors who buy advertising through the CBS conglomerate to direct some of that money toward the nonprofits themselves. The alliance between CBS/EcoMedia began just last year in an effort to bring advertising dollars directly to nonprofits, and the success of the program is beyond doubt as five more nationally recognized environmental nonprofits have recently joined the ranks.

#INTERVIEW: Chris Forbes, Co-Author of Guerilla Marketing for Nonprofits, Offers Great Advice to Groups

Non Profit Marketing 360

Chris Forbes is the co-author of Guerrilla Marketing for Nonprofits and a certified guerrilla-marketing coach. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog. That’s where real marketing shines.

#SM4NP: Beware Not Of SM But Of SM Snake Oil & Silver Bullets

Non Profit Marketing 360

Do you have a baseline of how much money and time your staff should invest in SM outreach? The proverbial snake-oil salespeople of social media can usually be spotted by their general, non-quantitative, ambitions on how your money and time will (likely) provide a huge windfall. Should you? Must you? If we aren’t careful, we might be entranced to believe social-media networking platforms have been around for quite a while.

How Can My Small Nonprofit Cut Through the Clutter and Reach More People?

J Campbell Social Marketing

If you are a small nonprofit with limited resources and not even one full time staff person to dedicate to Giving Tuesday, then you can’t possibly compete against the big nonprofits with larger marketing budgets, more name recognition, and national or international scope.

Who is more important… your donors or the beneficiaries of their gifts?

iMarketSmart

Organizations spend a lot of time and effort focusing on what they will do with the money they receive from donors. People won’t give you money if you don’t have a plan for what you’ll do with it.

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Professional Photography: 4 Reasons to Invest In It

Kivi's Nonprofit Communications Blog

Have you ever pulled back on a marketing piece to avoid scrutiny for “spending too much on marketing”? Are you using the same five tired photos in every one of your marketing pieces? This is the marketing equivalent of putting raisins in cookies. Angela Crist.

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How to Build An Army of Online Brand Ambassadors

J Campbell Social Marketing

Nonprofits are strapped for resources – staff time is minimal and marketing budgets are nonexistent. People who want to spread the word about your cause, raising money and awareness are by far your greatest online asset – if they are identified, engaged and acknowledged correctly! The post How to Build An Army of Online Brand Ambassadors appeared first on J Campbell Social Marketing.

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Mixed Links for Nonprofit Marketers

Kivi's Nonprofit Communications Blog

For another perspective, watch for upcoming e-clinic in September with Tom Ahern on raising money with print newsletters.). Frustrated with your board of directors when it’s time to talk funding and budgets? Nonprofit Marketing Training. Happy Friday, everyone!

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Guest Post: Kivi Leroux Miller

ImpactMax

Kivi Leroux Miller is an author, trainer, coach, consultant, and president of Nonprofit Marketing Guide.com. We’ve never really had a marketing budget and I don’t expect to get one anytime soon. How much money do you have available and how should you spend it?

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How Big is Cause Marketing?

Cause Related Marketing

I’m delighted to offer a guest post today by my friend and cause marketing colleague David Hessekiel, the founder and president of the Cause Marketing Forum and the co-author of the new book on cause marketing called Good Works , out as June 5, 2012. David co-wrote Good Works with marketing legend Phillip Kotler and Nancy Lee. Today David tackles the issue of just how big cause marketing is and how we can get to a more meaningful measure of its size and dimensions.

August Webinars: Email Prospect List, Personality, Low Budget, Donate Pages

Kivi's Nonprofit Communications Blog

Tuesday, August 4: Beyond Viral: Building Your Email List through Paid Marketing. Learn how to build your nonprofit’s fundraising prospect email list through proven paid marketing options. The only catch is that they do cost money. Here is our August webinar lineup.

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Food Trucks R Coming! Conversation with James DiSabation, Roxy Gourmet Grilled Cheese

Diva Marketing Blog

James kindly agreed to juggle his packed days to judge Diva Marketing's marketing tips contest re: food trucks (sponsored by MSN Business On Main). Diva Marketing/Toby : Roxy was so new why did you apply for a competition that put you up against more seasoned food truck owners?

Broken

Mission Paradox Blog

Convince him that the current methods of marketing and communication are broken. Want more money for your marketing budget? Argue that the current method of setting your budget isn't sustainable in the long term. Leadership Marketing Marketing StrategyWant to persuade your boss to embrace social media? Often the first step in creating a positive change is actively attacking the status quo. 

Time and Chance

Mission Paradox Blog

This feels like a good week to remind people off the connection between time and marketing.    Here's the basic rule: The less money you have to market your work, the more time you need to market the work. It's completely acceptable to have a small marketing budget.    What's unacceptable is not giving free marketing tools (social media, web, etc.)   Give all of your marketing tools a chance to work.

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Reduced returns

Mission Paradox Blog

There is a point where the marketing no longer matters. In my little world of theatre, my experience has been that once the show is reviewed by the press the impact of direct marketing is reduced.    So if you were to look at my marketing budget you would see heavy investments in the weeks before the show.    That's the time that opinion can be shaped by marketingMarketing Marketing Strategy

Branding Your Nonprofit: An Investment in Your Tomorrows

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In the nonprofit sector, we sometimes market services and occasionally a product, but most frequently, we market "heart." If you don''t have a large marketing budget, this is half the battle—name recognition. In these cases, it takes a strategic approach and money to build brand equity—the public image they impart. Work with marketing communications professionals or volunteers to conduct a communications audit of your existing materials.

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Announcing The Gift Sessions

Mission Paradox Blog

If I had to sum up all of my marketing "wisdom" in one sentence it would be this: You don't have to do that. You don't have to spend a ton of money to advertise your work, but your marketing budget also don't have to be zero.

Seeking Talent

Mission Paradox Blog

  Know's how to raise money for any art. Is it because she can trust that you as the money comes in you will compensate her properly?   Here's the details: The topic will be effective marketing on a limited budget.   I'll cover things like: How to set up your marketing budget. Today's question to ponder: Why would a great person want to work for you? Seriously, think about it.

The good, the bad and the ugly of the nonprofit world

Nonprofit Marketing Blog

The money quote from her post: Playing it safe in social media is a waste of time. Jake Seliger offers insights on developing federal grant budgets, a situation he deems often ugly. The Good, the Bad and the Ugly of Nonprofit Marketing.

The very real perils of the pre-ask

Nonprofit Marketing Blog

Especially in marketing. Bill Novelli , from whom I learned most of what I know about nonprofit marketing, once told me the following: If your goal is life is to raise awareness, you might as well be shoveling pamphlets out of airplanes. In this economy, with dwindling marketing budgets, don’t waste money on the pre-ask. Last night at a dinner party, I met a lovely, lively, smart couple over great cassoulet, and they told us how they met.

Another Free Nonprofit Fundraising Consultation To Help During These Tough Times

Seeking Grant Money Today

During the last month and a half I have provided readers with free fundraising method consultations, in Seeking Grant Money Today , to help your fundraising work in these tough economic times. The way to be sure that the 'right' message is getting to people in the organization's community is by being proactive about marketing the nonprofit. No organization ('for profit' or nonprofit) is ever done with its marketing. Marketing is never completed.