No Virginia, Your To-Do List is NOT Your Marketing Plan: Marketing Budgets, Part 1

Getting Attention

The hands-down, most hated and most frequently-avoided marketing task is budgeting. But I urge you to get past this bias and take the time to absorb this four-part series on budgeting guidelines. You’ll learn the value a budget brings to your work as it translates the actions outlined in your marketing plan into expense. Start building your budgeting skills and confidence right now: Q: I have a to-do list a mile long.

6 Reasons Why Planned Gift Marketing Budgets Are So Small

iMarketSmart

Michael Rosen and some others contributed to this article on my group on LinkedIn (Smart Planned Giving Marketers). Here are the reasons why planned gift marketing budgets are so small: 1- Tension. Organizations often do not understand planned giving (let alone planned giving marketing) so why would they invest in something they don’t understand? 4- Lack of a way to measure effectiveness. What they call marketing is pathetic.

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Use Projections to Guide Decision Making: Nonprofit Marketing Budgets, Part 3 (of 4)

Getting Attention

Dive into this third installment in my series to learn how to shape and use budget projections. I feel like my marketing budget is just made up. A: Projections are the best way to assess how your investment in each campaign or project relates to its relative importance in your marketing plan. That’s a crucial ingredient in your marketing decision making, so there’s no avoiding projecting what your expenses will be. Budgeting

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Two Things You'd Be Crazy to Cut Out of Your Fundraising/Marketing Budget

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It sounds very "Business 101," but a lot of nonprofits do not measure net gains--they measure gross revenue and assume that big dollars mean success. ") For now, simplify it down a little bit to this: Are you measuring net revenue? It's been a tough year for a lot of us. And as much as we hate to say it, we as fundraising people probably face cuts.

#DEVELOPMENT: How Much Cash Is Required To Land A Donation?

Non Profit Marketing 360

appeared first on Nonprofit Marketing 360. Advice Blogs Case Study Cause Marketing Communications Community Cross-Post Development Donor Acquisition Education: General Fundraising How-to Marketing Marketing Budget Marketing Skills Measurement Nonprofit Public Media relationships Social Media Technology AdWords Cost Per Acquisition Dan Norris development Donation Facebook Google Google Analytics Marketing and Advertising Non-profit organization

#OurWork: NYU Faculty Against the Sexton Plan Marketing Campaign

Non Profit Marketing 360

Social Marketing and Media Relations Campaign. Working under the aegis of the Nonprofit Marketing 360 collaborative , MKCREATIVE and LCG Communications embarked on an ambitious campaign to promote an online silent auction for a client. We used a combination of PR (LCG Communications) and social marketing (MKC). Paid Search: The social marketing campaigns were tied together with an online paid search and display ad campaign.

#SOCIALNETORKS: NTEN 2012 Report Shows Real ROI Growth Over Past Year

Non Profit Marketing 360

Yet they are enjoying that growth without a significant increase in budget or time allocated to monitoring social media (the average move was from 1/4th of an “FTE” (Full-Time Employee’s hour) to 1/2). Its numbers show that social networking needs to be part of your organization’s budget and everyone at your nonprofit needs to be on board with the strategy.

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#TECH: Facebook Timeline Rolled Out-Nonprofits Roll In

Non Profit Marketing 360

But where the extended magic, or marketing demands, can be found is as other websites, services, and online features tie their materials into your Timeline so that family, friends, everyone, can see what charity you just donated to and what song you’re listening to and what newsfeed you recently checked. The fact is FB has saturated the market in the US , and is close to it throughout North America and Europe.

#INTERVIEW: Chris Forbes, Co-Author of Guerilla Marketing for Nonprofits, Offers Great Advice to Groups

Non Profit Marketing 360

Chris Forbes is the co-author of Guerrilla Marketing for Nonprofits and a certified guerrilla-marketing coach. His varied background in marketing includes experience in the faith sector and work on five continents, and he has pioneered several media initiatives in public relations, television, radio and the Internet. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.

#SM4NP: Beware Not Of SM But Of SM Snake Oil & Silver Bullets

Non Profit Marketing 360

” That query, if you are a nonprofit or a small business, can be tricky to answer, unless you started with a plan and with some measurable goals that can be stood next to what you have in fact done. One fundamental problem is measurement. Mitch finished his blog by getting right to the nub of the issue: “If you can’t measure it, benchmark it and iterate on it… don’t do it… please.” Should you? Must you?

#SM4NP: Automate Your Google Searches To Follow Important Issues

Non Profit Marketing 360

Blogs Cause Marketing Communications Marketing Budget Marketing Skills Measurement Newspaper Article Nonprofit Public Media Research Site Administration Technology Charitable organization communication Google Google Alert Google Maps IPhone marketing Non-profit organization Social Media YouTubeSearching on Google is perhaps the single experience of the internet we all share.

#Communications: Postal Rates Raised Last Week – Not For Nonprofits

Non Profit Marketing 360

Advertising Advice Campaigns Civics Communications Community Direct Mail E-Mail Fundraising Interview Marketing Marketing Budget Marketing Skills Measurement National/International News and Current Affairs Newspaper Article Nonprofit Politics Web and Print Business communication economy Flat Rate Mail Marketing and Advertising Non-profit organization Postal Service United States Postal Service USPS

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#Development: Listening To Social Networks An Important Investment Too

Non Profit Marketing 360

When your blog reaches out to those beyond your office, you need to budget for unscheduled delays or time to allow your subject to review the interview. The value of listening is not in the act of listening in and of itself, but when an organization or individual uses the information to improve programs or marketing. The field got built only after Ray listened.

Deliver this Budget to Drive Marketing Impact: Comms Plan Pt1

Getting Attention

The hands-down, most hated and most frequently-avoided marketing task is budgeting. Now’s to get past this bias and take the time to absorb this four-part series on budgeting guidelines. You’ll learn the value a budget brings to your work as it translates the actions outlined in your marketing plan into expense. Start building your budgeting skills and confidence right now: Q: I have a to-do list a mile long.

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Interview with Sarah Durham, Nonprofit Communications Strategist & Author of “Brandraising”

Non Profit Marketing 360

This interview series is produced with the generous support of the Nonprofit Marketing and Fundraising Zone. Sarah Durham left the world of corporate communications and marketing in 1994 to launch Big Duck , an agency that works exclusively with nonprofit organizations to help them communicate effectively so they can fulfill their missions. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.

#SocialNetworks: Does Your Nonprofit Still Doubt There’s an ROI For Social Media?

Non Profit Marketing 360

Advice Blogs Campaigns Case Study Cause Marketing Communications Facebook Fundraising How-to Marketing Marketing Budget Marketing Skills Measurement Nonprofit Public Relations Site Administration Social Media Technology Twitter Video Avinash Kaushik Charitable organization communication Google Analytics Marketing and Advertising Non-profit organization Online Communities Rate of return Social network

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#INTERVIEW: Chris Forbes, Co-Author of Guerilla Marketing for Nonprofits, Offers Great Advice to Groups

Non Profit Marketing 360

Chris Forbes is the co-author of Guerrilla Marketing for Nonprofits and a certified guerrilla-marketing coach. His varied background in marketing includes experience in the faith sector and work on five continents, and he has pioneered several media initiatives in public relations, television, radio and the Internet. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.

#Interview: Nedra Kline Weinreich, Social Marketer, Author, and Owner of the “Spare Change” Blog

Non Profit Marketing 360

Nedra Kline Weinreich is a widely recognized expert on social marketing (not to be confused with social media marketing). Her book Hands-On Social Marketing: A Step-by-Step Guide is considered a classic, and she blogs about social marketing issues at the Spare Change blog. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the NPM360 blog. NPM360: How do you define social marketing?

Why nonprofit budgets should be developed in alignment with strategies

iMarketSmart

Unfortunately, their marketing budget for the following year was reduced by 50%. So, the powers-that-be cut the marketing budget for the next year (this year) by 50%. According to Aberdeen Group’s 2013 Survey Report , 48% of respondents indicated that they have difficulty aligning operational execution with financial planning, budgeting, and forecasting. For instance, if you have a 3-year strategic plan, then you should have a 3-year budget.

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Avoid the 3 Biggest Mistakes of Fundraising in a Recession

Fundraising Coach

Since then, stock markets have been on a roller coaster and oil producers are waging an ugly pricing war. In my time as a nonprofit fundraiser, we've seen recessions related to the dot-com bust, the 9/11 attacks, and the housing market implosion around 2008 and 2009. Cutting fundraising and marketing budgets. When money gets tight, the knee-jerk reaction seems to be to cut the fundraising and marketing budgets.

Last Chance to Submit Questions on Marketing Planning

Kivi's Nonprofit Communications Blog

The questions for our next free webinar, 30 Nonprofit Marketing Questions in 30 Minutes , are rolling in, but we still have space for a few more. What do you want to know about writing a marketing plan? Here are some specific topics that are fair game for Nancy Schwartz and me: Setting marketing goals. Measuring success or benchmarking against those goals. Drafting a marketing budget. Staffing your marketing plan.

7 More 2013 Nonprofit Marketing Trends That Impact YOU—Part 3

Getting Attention

The first round of trends I shared with you came from big-name marketing experts, were strategic in nature, and all centered the single most important must-do for 2013. The second round featured predictions on activities, challenges and hopes from nonprofit marketers like you. Today I’ve added my ideas to those from experts Rohit Bhargava , Katya Andresen and Marketing Profs. To do: Create an integrated social media strategy as part of your overall marketing plan.

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Are You Doing the Right Things?

Getting Attention

These are the questions you ask me most frequently: What’s the right way to market a nonprofit like mine? You see, without knowing exactly what the right marketing things are and that you’re executing them correctly, you’re throwing away precious time, energy and dollars for absolutely nothing. In fact, what you get from this approach is a bunch of marketing products: a new page on your website; a quickly revised brochure, or an e-news article written and out the door.

6 Common Mistakes In Nonprofit Social Media Marketing-And What To Do Instead

J Campbell Social Marketing

If you are a nonprofit marketer or digital fundraiser looking to raise awareness for your cause, increase visibility for your programs, and grab the attention of new donors, then you probably already know that you need to start using social media. . No need to be a broken record and convince you of something that’s already been drilled deep into your nonprofit marketing mind. . Social media was once promised as the marketing silver bullet for nonprofits and brands.

An Actionable Marketing Plan for Nonprofits in 8 Sentences

Cause Related Marketing

If your cause is small, marketing it can be tricky. But marketing legend Jay Conrad Levinson has some ideas for how you can create an easy-to-use marketing plan for even the thinnest budgets Jay Conrad Levinson… who gave wings to the term ‘guerrilla marketing’… has written or co-written so many books on the topic of marketing that I couldn’t get an accurate count of his full bibliography. You heard that right, a marketing plan in just 7 sentences!

Guest Post: Kivi Leroux Miller

ImpactMax

Kivi Leroux Miller is an author, trainer, coach, consultant, and president of Nonprofit Marketing Guide.com. We’ve never really had a marketing budget and I don’t expect to get one anytime soon. Everyone on staff is a marketer. Nonprofit marketing is a complicated job.

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How Big is Cause Marketing?

Cause Related Marketing

I’m delighted to offer a guest post today by my friend and cause marketing colleague David Hessekiel, the founder and president of the Cause Marketing Forum and the co-author of the new book on cause marketing called Good Works , out as June 5, 2012. David co-wrote Good Works with marketing legend Phillip Kotler and Nancy Lee. Today David tackles the issue of just how big cause marketing is and how we can get to a more meaningful measure of its size and dimensions.

Business Fails At Customer Retention Too

The Agitator

Here are some other highlights of the study, which queried marketers’ perceptions and plans: 84% of respondents use customer retention marketing strategies; 49% believe their strategies are working; [In other words, half are flying blind!]. As the article says: “…although marketers know they need to focus better on customer retention, they aren’t doing it.” In fact, 40% devote less than 10% of their marketing dollars to customer retention.

Effectively Engaging People with Social Marketing

Social Marketing and Social Change

Long before the hyperventilation over social media marketing, social marketing was being used to create change, large and small, across the globe. That tool is social marketing. To Sameer Deshpande: What example would you give to highlight social marketing’s potential?