No Virginia, Your To-Do List is NOT Your Marketing Plan: Marketing Budgets, Part 1
OCTOBER 17, 2011
The hands-down, most hated and most frequently-avoided marketing task is budgeting. But I urge you to get past this bias and take the time to absorb this four-part series on budgeting guidelines. You’ll learn the value a budget brings to your work as it translates the actions outlined in your marketing plan into expense. Start building your budgeting skills and confidence right now: Q: I have a to-do list a mile long.