No Virginia, Your To-Do List is NOT Your Marketing Plan: Marketing Budgets, Part 1

Getting Attention

The hands-down, most hated and most frequently-avoided marketing task is budgeting. But I urge you to get past this bias and take the time to absorb this four-part series on budgeting guidelines. That’s my marketing plan and what I use to create my budget.

Ramp Up Your Marketing Budget to What You REALLY Need: Nonprofit Marketing Budgets, Part 2 (of 4)

Getting Attention

Dive into this second installment in my series to learn how to get what it takes to fund your nonprofit marketing plan. Q: OK, now I get how much it’s going to take to do our marketing right. Nonprofit Marketing Budgets: Part One.

Budget 187

5 things you should do when you get a big bequest (to ensure that your marketing budget increases!)

iMarketSmart

During her tenure, we helped her conduct a couple of simple marketing efforts that uncovered more than 200 previously undisclosed legacy gifts (new legacy society members) and thousands of leads. Create a serious plan along with a calendar. Request the budget.

Ramp Up Your Marketing Budget to What You REALLY Need: Nonprofit Marketing Budgets, Part 2 (of 4)

Getting Attention

Dive into this second installment in my series to learn how to get what it takes to fund your nonprofit marketing plan. Q: OK, now I get how much it’s going to take to do our marketing right. Nonprofit Marketing Budgets: Part One.

Budget 136

6 Reasons Why Planned Gift Marketing Budgets Are So Small

iMarketSmart

Michael Rosen and some others contributed to this article on my group on LinkedIn (Smart Planned Giving Marketers). Here are the reasons why planned gift marketing budgets are so small: 1- Tension. What they call marketing is pathetic.

Spend Thursday with Me in D.C.–You’ll Leave with a Marketing Plan in Hand

Getting Attention

Join us at the Total Focus Marketing Plan Workshop. My friend, Kivi Leroux Miller, and I are partnering to offer you a special opportunity to find the solutions to your 2011 marketing challenges: The Total Focus Marketing Plan Workshop. . I Now Know How to Shape Our Marketing Plan and Transform It into Action! Thursday, October 28 in Washington, D.C.

DC 124

Answers to 30 Vital Nonprofit Marketing Planning Questions, in 30 Minutes!

Getting Attention

When you listen in here, you’ll get answers to a broad range of questions, including: What are some of the must-do marketing tasks that are universal for all nonprofits? How can we define marketing goals when the board just wants to “get our name out there?”.

Use Projections to Guide Decision Making: Nonprofit Marketing Budgets, Part 3 (of 4)

Getting Attention

Dive into this third installment in my series to learn how to shape and use budget projections. I feel like my marketing budget is just made up. A: Projections are the best way to assess how your investment in each campaign or project relates to its relative importance in your marketing plan. That’s a crucial ingredient in your marketing decision making, so there’s no avoiding projecting what your expenses will be. Budgeting

Budget 137

Last Chance to Submit Questions on Marketing Planning

Kivi's Nonprofit Communications Blog

The questions for our next free webinar, 30 Nonprofit Marketing Questions in 30 Minutes , are rolling in, but we still have space for a few more. What do you want to know about writing a marketing plan? Drafting a marketing budget. Staffing your marketing plan.

Deliver this Budget to Drive Marketing Impact: Comms Plan Pt1

Getting Attention

The hands-down, most hated and most frequently-avoided marketing task is budgeting. Now’s to get past this bias and take the time to absorb this four-part series on budgeting guidelines. That’s my marketing plan and what I use to create my budget.

Budget 144

An Actionable Marketing Plan for Nonprofits in 8 Sentences

Cause Related Marketing

If your cause is small, marketing it can be tricky. But marketing legend Jay Conrad Levinson has some ideas for how you can create an easy-to-use marketing plan for even the thinnest budgets Jay Conrad Levinson… who gave wings to the term ‘guerrilla marketing’… has written or co-written so many books on the topic of marketing that I couldn’t get an accurate count of his full bibliography. You heard that right, a marketing plan in just 7 sentences!

3 Steps to Focused Productivity for Your Nonprofit Marketing

Getting Attention

Running a small nonprofit has never been easy, but there used to be few challenges that a larger marketing budget couldn’t solve. Plan for your goals. It’s tough to carve out a block of time to think, plan, and research if you’re bogged down in daily operations.

3 Steps to Focused Productivity for Your Nonprofit Marketing

Getting Attention

Running a small nonprofit has never been easy, but there used to be few challenges that a larger marketing budget couldn’t solve. Plan for your goals. It’s tough to carve out a block of time to think, plan, and research if you’re bogged down in daily operations.

Free Webinar on Setting Your Marketing Goals

Kivi's Nonprofit Communications Blog

Join Nancy Schwartz and me for a free webinar on setting your marketing goals. When Nancy Schwartz and I first put our heads together on how to team up to help nonprofits strengthen their marketing impact, marketing planning was at the top of our list.

Goal 233

Are You Doing the Right Things?

Getting Attention

These are the questions you ask me most frequently: What’s the right way to market a nonprofit like mine? In fact, what you get from this approach is a bunch of marketing products: a new page on your website; a quickly revised brochure, or an e-news article written and out the door.

Get CALM: L is for Logical

Kivi's Nonprofit Communications Blog

Many people mistakenly believe that good marketing is all about the creative. If your nonprofit marketing work isn’t grounded in something that makes sense, plain and simple, you are likely to encounter many problems. Ground everything in a Quick & Dirty Marketing Plan.

7 More 2013 Nonprofit Marketing Trends That Impact YOU—Part 3

Getting Attention

The first round of trends I shared with you came from big-name marketing experts, were strategic in nature, and all centered the single most important must-do for 2013. The second round featured predictions on activities, challenges and hopes from nonprofit marketers like you.

Trends 252

Another Free Nonprofit Fundraising Consultation To Help During These Tough Times

Seeking Grant Money Today

The way to be sure that the 'right' message is getting to people in the organization's community is by being proactive about marketing the nonprofit. Hoping that a local reporter calls your group to write a public interest piece, or assuming that your webmaster will put on your website that your organization just achieved its service benchmark for the year isn't going to get good effective marketing done for your agency. Marketing is never completed.