Ramp Up Your Marketing Budget to What You REALLY Need: Nonprofit Marketing Budgets, Part 2 (of 4)

Getting Attention

Dive into this second installment in my series to learn how to get what it takes to fund your nonprofit marketing plan. Q: OK, now I get how much it’s going to take to do our marketing right. How do you propose we ramp up our marketing dollars from zero to what we really need?

Budget 187

5 things you should do when you get a big bequest (to ensure that your marketing budget increases!)

iMarketSmart

During her tenure, we helped her conduct a couple of simple marketing efforts that uncovered more than 200 previously undisclosed legacy gifts (new legacy society members) and thousands of leads. Request the budget. My pal ( Tricia Benson ) used to work at Human Rights Campaign.

No Virginia, Your To-Do List is NOT Your Marketing Plan: Marketing Budgets, Part 1

Getting Attention

The hands-down, most hated and most frequently-avoided marketing task is budgeting. But I urge you to get past this bias and take the time to absorb this four-part series on budgeting guidelines. That’s my marketing plan and what I use to create my budget.

Ramp Up Your Marketing Budget to What You REALLY Need: Nonprofit Marketing Budgets, Part 2 (of 4)

Getting Attention

Dive into this second installment in my series to learn how to get what it takes to fund your nonprofit marketing plan. Q: OK, now I get how much it’s going to take to do our marketing right. How do you propose we ramp up our marketing dollars from zero to what we really need?

Budget 136

When You Have a Little Extra Left in the Marketing Budget

Kivi's Nonprofit Communications Blog

Think about all the excuses you’ve heard from people about why they can’t help you with various aspects of marketing and fundraising, and see if a new piece of equipment could help.

What Conferences Should Nonprofit Marketers Budget for and Attend?

Kivi's Nonprofit Communications Blog

We are currently working on our FY13 budget, and I have been researching relevant professional development opportunities not to be missed. I was wondering if you might have any recommendations about conferences focusing on communications/marketing/PR for nonprofits. Nonprofit marketing and communications is a relatively young discipline, so we don’t really have a great conference created just for us. I received this email today, and it’s question I get a lot.

Smart Ways to Make a Small Marketing Budget Go Far

Kivi's Nonprofit Communications Blog

Pacific), I’ll be answering your questions live during a Chronicle of Philanthropy chat on “ Smart Ways to Make a Small Marketing Budget Go Far. &# It’s part of my Virtual Book Tour. Five Ways to Do More Marketing in Less Time at Have Fun – Do Good (June 3).

6 Reasons Why Planned Gift Marketing Budgets Are So Small

iMarketSmart

Michael Rosen and some others contributed to this article on my group on LinkedIn (Smart Planned Giving Marketers). Here are the reasons why planned gift marketing budgets are so small: 1- Tension. Response rates keep going down and most planned giving marketing firms (not mine!)

How Does Your Planned Gift Marketing Budget Compare With This Chart?

iMarketSmart

Included in the form is a question that asks, “What is the size of your planned giving marketing budget?” How does your planned gift marketing budget compare? The post How Does Your Planned Gift Marketing Budget Compare With This Chart?

Use Projections to Guide Decision Making: Nonprofit Marketing Budgets, Part 3 (of 4)

Getting Attention

Dive into this third installment in my series to learn how to shape and use budget projections. I feel like my marketing budget is just made up. A: Projections are the best way to assess how your investment in each campaign or project relates to its relative importance in your marketing plan. That’s a crucial ingredient in your marketing decision making, so there’s no avoiding projecting what your expenses will be. Budgeting

Budget 137

Where are you spending your marketing dollars?

iMarketSmart

So all that begs the question: Where are you spending most of your marketing dollars? Related Posts: >>The single worst way to evaluate your planned giving marketing program. >>3 The post Where are you spending your marketing dollars?

Budget 141

Two Things You'd Be Crazy to Cut Out of Your Fundraising/Marketing Budget

Fundraising 123

It's been a tough year for a lot of us. And as much as we hate to say it, we as fundraising people probably face cuts. You can't hold it off forever, but you need to be smart about what programs you put aside and which ones you keep going. Let's talk about what you'd be crazy to cut: Net?positive positive Donor?cultivation cultivation Programs This term refers to anything you're doing that's gaining net revenue. Basically, if you cut these programs, you're cutting revenue.

The Ax-man Cometh: What to Cut / What NOT to Cut in Your Fundraising/Marketing Budget

Fundraising 123

In these recessionary times, budget cuts are inevitable for most nonprofits. Your marketing and fundraising programs are sure to face cuts. Here's information on how to make those cuts wisely: What You'd be CRAZY to cut Places where you can find meaningful savings Places to cut What about innovation? -

Deliver this Budget to Drive Marketing Impact: Comms Plan Pt1

Getting Attention

The hands-down, most hated and most frequently-avoided marketing task is budgeting. Now’s to get past this bias and take the time to absorb this four-part series on budgeting guidelines. That’s my marketing plan and what I use to create my budget.

Budget 145

#DEVELOPMENT: How Much Cash Is Required To Land A Donation?

Non Profit Marketing 360

appeared first on Nonprofit Marketing 360. What does it cost? How often do nonprofits reach out to donors potential and actual online, yet have no real sense of how successful the outreach was?

#SOCIALNETORKS: NTEN 2012 Report Shows Real ROI Growth Over Past Year

Non Profit Marketing 360

Yet they are enjoying that growth without a significant increase in budget or time allocated to monitoring social media (the average move was from 1/4th of an “FTE” (Full-Time Employee’s hour) to 1/2).

ROI 169

#Development: Postal Service Rates To Rise on 27 January

Non Profit Marketing 360

The post #Development: Postal Service Rates To Rise on 27 January appeared first on Nonprofit Marketing 360. Forever stamps still good after the 27th.

#TECH: Facebook Timeline Rolled Out-Nonprofits Roll In

Non Profit Marketing 360

The fact is FB has saturated the market in the US , and is close to it throughout North America and Europe. Last week a much-anticipated feature was released by Facebook’s developers.

#SM4NP: ROI Via Social Media May Be Elusive, But It’s Not Ephemeral

Non Profit Marketing 360

Advice Blogs Campaigns Case Study Cause Marketing Communications Facebook Marketing Budget Marketing Skills Measurement Nonprofit Public Relations Social Media Twitter Business communication Customer service Google Google Analytics Non-profit organization Online Communities Social network

ROI 169

#Social Networking: Netflix Losing Control of Social-Network Goodwill

Non Profit Marketing 360

Many of those commenting are encouraging a boycott and/or defection to the many other services that have moved into the market since Netflix’s founding in 2000. Did Netflix misread the market? Image via Wikipedia. This author is not a Netflix subscriber.

#INTERVIEW: Chris Forbes, Co-Author of Guerilla Marketing for Nonprofits, Offers Great Advice to Groups

Non Profit Marketing 360

Chris Forbes is the co-author of Guerrilla Marketing for Nonprofits and a certified guerrilla-marketing coach. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog. That’s where real marketing shines.

#SM4NP: Automate Your Google Searches To Follow Important Issues

Non Profit Marketing 360

Blogs Cause Marketing Communications Marketing Budget Marketing Skills Measurement Newspaper Article Nonprofit Public Media Research Site Administration Technology Charitable organization communication Google Google Alert Google Maps IPhone marketing Non-profit organization Social Media YouTube

Interview with Sarah Durham, Nonprofit Communications Strategist & Author of “Brandraising”

Non Profit Marketing 360

This interview series is produced with the generous support of the Nonprofit Marketing and Fundraising Zone. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.

#SM4NP: Kony 2012 Will Get A Sequel & More Context Today

Non Profit Marketing 360

That market is just too big to pass up. Nevertheless, the reasons the San Diego based firm ’Invisible Children’ will be releasing a sequel to their 30-minute wunderkind seem not really about tapping a market so much as explaining the phenomenon. Today is the day. Probably.

#SOCIALNETWORKS: Can Niche Online Networks Outperform Your Nonprofit’s Facebook Page?

Non Profit Marketing 360

Have you defined your organization’s niche? Our participation in online social networks seems well beyond the status of a ‘fad.’ ’ In some parts of the world, people risk censure ? if not their lives ? to post important information on such platforms as Facebook and Twitter.

#ENVIRO: CBS/EcoMedia Partnership Expands To Bring Advertising To Green Nonprofits

Non Profit Marketing 360

Advertising Cause Marketing Civics Climate Change Communications Environment Grants and Funding Greening Marketing Marketing Budget Newsletter Nonprofit Press Release Public Media Public Relations Video Business carbon emissions CBS EcoMedia EcoTarium Enterprise Community Partners Forest Stewardship Council Fundraising Marketing and Advertising Non-profit organization Sustainability Volunteers of America Waterkeeper Alliance

#Development: Make The Nonprofit Video – Don’t Sweat The ‘Viral’

Non Profit Marketing 360

The Marketing Director at the time, George Wright, heard about the testing and thought the company could develop videos of the blenders taking on various non-food products. Happy New Year to our much-appreciated readers! May your 2012 be notably donor-rich and Mayan-free.

Viral 151

#INTERVIEW: Chris Forbes, Co-Author of Guerilla Marketing for Nonprofits, Offers Great Advice to Groups

Non Profit Marketing 360

Chris Forbes is the co-author of Guerrilla Marketing for Nonprofits and a certified guerrilla-marketing coach. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog. That’s where real marketing shines.

#SocialNetworks: Does Your Nonprofit Still Doubt There’s an ROI For Social Media?

Non Profit Marketing 360

The opportunity to develop a following online has been a part of our business and communications landscape for a decade now, yet many organizations remain shy about using social media as part of a broad strategy of outreach, conversation, and client/donor-development.

ROI 151

#OurWork: NYU Faculty Against the Sexton Plan Marketing Campaign

Non Profit Marketing 360

Social Marketing and Media Relations Campaign. Working under the aegis of the Nonprofit Marketing 360 collaborative , MKCREATIVE and LCG Communications embarked on an ambitious campaign to promote an online silent auction for a client. We used a combination of PR (LCG Communications) and social marketing (MKC). Paid Search: The social marketing campaigns were tied together with an online paid search and display ad campaign.

We’re Going Mobile

Non Profit Marketing 360

Cross-Post Fundraising iPhone Apps Marketing Marketing Budget Nonprofit Research Social Media Web Design apps marketing Mobile application development Mobile Technology Mobile Web Non-profit organization Nonprofit Resources web 2.0More nonprofits are trying to raise funds using mobile technology, according to research from Kaptivate and the Associaton of Fundraising Professionals (AFP). (It’s

Mobile 116

#Public Media: Netflix Losing Control of Social-Network Goodwill

Non Profit Marketing 360

Many of those commenting are encouraging a boycott and/or defection to the many other services that have moved into the market since Netflix’s founding in 2000. Did Netflix misread the market? Image via Wikipedia. This author is not a subscriber of Netflix.

#Finance: Postage Rates For Nonprofits Realigned. Do Yours Go Down Or Up?

Non Profit Marketing 360

The Nonprofit Times has a story we wanted to pass on to our readers about the adjustments to US Postal Rates that will have an impact on nonprofits and their mailing budgets. The news is important, but not dramatic. The story quotes Anthony Conway, Director of the Alliance for Nonprofit Mailers , who was rather sanguine about the rate adjustments: The changes reflect the CPI for October, so the USPS has every right to increase mailing charges.

Rate 126

#Finance: Postage Rates For Nonprofits Realigned. Do Yours Go Down Or Up?

Non Profit Marketing 360

The Nonprofit Times has a story we wanted to pass on to our readers about the adjustments to US Postal Rates that will have an impact on nonprofits and their mailing budgets. The news is important, but not dramatic. The story quotes Anthony Conway, Director of the Alliance for Nonprofit Mailers , who was rather sanguine about the rate adjustments: The changes reflect the CPI for October, so the USPS has every right to increase mailing charges.

Rate 126

#Interview: Nedra Kline Weinreich, Social Marketer, Author, and Owner of the “Spare Change” Blog

Non Profit Marketing 360

Nedra Kline Weinreich is a widely recognized expert on social marketing (not to be confused with social media marketing). Her book Hands-On Social Marketing: A Step-by-Step Guide is considered a classic, and she blogs about social marketing issues at the Spare Change blog.

#Tech: Cloud Computing Campaign Highlights Benefits To And Concerns For Nonprofits

Non Profit Marketing 360

In technology terms, ‘the cloud’ is the internet used as storage space (space traditionally taken up on a hard drive in a computer) and as software server (software traditionally installed on that hard drive to run applications).

#Communications: Postal Rates Raised Last Week – Not For Nonprofits

Non Profit Marketing 360

Advertising Advice Campaigns Civics Communications Community Direct Mail E-Mail Fundraising Interview Marketing Marketing Budget Marketing Skills Measurement National/International News and Current Affairs Newspaper Article Nonprofit Politics Web and Print Business communication economy Flat Rate Mail Marketing and Advertising Non-profit organization Postal Service United States Postal Service USPS

Rate 116

#Development: Listening To Social Networks An Important Investment Too

Non Profit Marketing 360

When your blog reaches out to those beyond your office, you need to budget for unscheduled delays or time to allow your subject to review the interview. The value of listening is not in the act of listening in and of itself, but when an organization or individual uses the information to improve programs or marketing. The field got built only after Ray listened.

Spend Thursday with Me in D.C.–You’ll Leave with a Marketing Plan in Hand

Getting Attention

Join us at the Total Focus Marketing Plan Workshop. My friend, Kivi Leroux Miller, and I are partnering to offer you a special opportunity to find the solutions to your 2011 marketing challenges: The Total Focus Marketing Plan Workshop. . I Now Know How to Shape Our Marketing Plan and Transform It into Action! As a result of participating in your outstanding workshop, I am re-focused on exactly what I need to do to create an effective marketing plan.

DC 124

#SM4NP: Beware Not Of SM But Of SM Snake Oil & Silver Bullets

Non Profit Marketing 360

” Advice Blogs Campaigns Cause Marketing Communications Development Facebook Fundraising Greening Interview Marketing Marketing Budget Marketing Skills Measurement Nonprofit Site Administration Social Media Storytelling Technology Tweets Twitter Business Charitable organization communication development Google greening Internet marketing Marketing and Advertising Non-profit organization Social networkShould you? Must you?

Just Give Us 1 Day to Transform Your Nonprofit Marketing Planning – Oct. 28 in Washington, D.C.

Getting Attention

Join us at the Total Focus Marketing Plan Workshop. I’m partnering with my friend, Kivi Leroux Miller, to offer you a special opportunity to find the solutions to your 2011 marketing challenges: The Total Focus Marketing Plan Workshop. I learned so much about marketing planning today. Now I Know How to Shape Our Marketing Plan and. Early Bird Rate Runs through Oct. 22 – Saves You $100.

The Importance of Proper Positioning for Charities in Today's Economy

Cause Related Marketing

On the one side because of cutbacks in funding from government and donors, budgets are down and probably going to get worse before they get better. I’m a marketer and not surprisingly I think the principles of marketing can help us better prepared for that uncertain future.

Nonprofit Branding: Logo Watches? Big Mistake!

NonProfit Branding

Nevertheless, it is a waste of your marketing budget. A wristwatch with your logo can be a handsome branding item. This video explains why most logo watches will sit in someone’s sock drawer.

Brand 180