5 things you should do when you get a big bequest (to ensure that your marketing budget increases!)

iMarketSmart

During her tenure, we helped her conduct a couple of simple marketing efforts that uncovered more than 200 previously undisclosed legacy gifts (new legacy society members) and thousands of leads. Use the Bequest Calculator to determine how much money your organization could generate if it got serious about planned gift marketing. Request the budget. The post 5 things you should do when you get a big bequest (to ensure that your marketing budget increases!)

Ramp Up Your Marketing Budget to What You REALLY Need: Nonprofit Marketing Budgets, Part 2 (of 4)

Getting Attention

Dive into this second installment in my series to learn how to get what it takes to fund your nonprofit marketing plan. Q: OK, now I get how much it’s going to take to do our marketing right. How do you propose we ramp up our marketing dollars from zero to what we really need? A: Connect the dots between your marketing goals and what it will take to get there. Nonprofit Marketing Budgets: Part One.

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No Virginia, Your To-Do List is NOT Your Marketing Plan: Marketing Budgets, Part 1

Getting Attention

The hands-down, most hated and most frequently-avoided marketing task is budgeting. But I urge you to get past this bias and take the time to absorb this four-part series on budgeting guidelines. You’ll learn the value a budget brings to your work as it translates the actions outlined in your marketing plan into expense. Start building your budgeting skills and confidence right now: Q: I have a to-do list a mile long.

Ramp Up Your Marketing Budget to What You REALLY Need: Nonprofit Marketing Budgets, Part 2 (of 4)

Getting Attention

Dive into this second installment in my series to learn how to get what it takes to fund your nonprofit marketing plan. Q: OK, now I get how much it’s going to take to do our marketing right. How do you propose we ramp up our marketing dollars from zero to what we really need? A: Connect the dots between your marketing goals and what it will take to get there. Nonprofit Marketing Budgets: Part One.

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Is Your Marketing Budget Properly Aligned With the 80/20 Rule?

iMarketSmart

Here’s a quick and easy worksheet to help you see if your budget is appropriated properly with the 80/20 rule. The post Is Your Marketing Budget Properly Aligned With the 80/20 Rule? In 1906 an Italian economist named Vilfred Pareto discovered that 80% of the land in Italy was owned by 20% of the people. He further expanded the concept by observing that 20% of the pea pods in his garden contained 80% of the peas.

6 Reasons Why Planned Gift Marketing Budgets Are So Small

iMarketSmart

Michael Rosen and some others contributed to this article on my group on LinkedIn (Smart Planned Giving Marketers). Here are the reasons why planned gift marketing budgets are so small: 1- Tension. Organizations often do not understand planned giving (let alone planned giving marketing) so why would they invest in something they don’t understand? Response rates keep going down and most planned giving marketing firms (not mine!)

How Does Your Planned Gift Marketing Budget Compare With This Chart?

iMarketSmart

Included in the form is a question that asks, “What is the size of your planned giving marketing budget?” How does your planned gift marketing budget compare? Notice that 31% of colleges or universities have planned giving marketing budgets that exceed $100,000 per year. The post How Does Your Planned Gift Marketing Budget Compare With This Chart? This is not a scientific study by any means.

What Conferences Should Nonprofit Marketers Budget for and Attend?

Kivi's Nonprofit Communications Blog

We are currently working on our FY13 budget, and I have been researching relevant professional development opportunities not to be missed. I was wondering if you might have any recommendations about conferences focusing on communications/marketing/PR for nonprofits. Nonprofit marketing and communications is a relatively young discipline, so we don’t really have a great conference created just for us. I received this email today, and it’s question I get a lot.

Use Projections to Guide Decision Making: Nonprofit Marketing Budgets, Part 3 (of 4)

Getting Attention

Dive into this third installment in my series to learn how to shape and use budget projections. I feel like my marketing budget is just made up. A: Projections are the best way to assess how your investment in each campaign or project relates to its relative importance in your marketing plan. That’s a crucial ingredient in your marketing decision making, so there’s no avoiding projecting what your expenses will be. Budgeting

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Smart Ways to Make a Small Marketing Budget Go Far

Kivi's Nonprofit Communications Blog

Pacific), I’ll be answering your questions live during a Chronicle of Philanthropy chat on “ Smart Ways to Make a Small Marketing Budget Go Far. &# It’s part of my Virtual Book Tour. Watch later today for an interview that Katya Andresen did with me for The Nonprofit Marketing Blog (update: here it is ). Here are the other stops I’ve made in the last week: Where to Begin with Nonprofit Marketing at Getting Attention (June 1).

Where are you spending your marketing dollars?

iMarketSmart

So all that begs the question: Where are you spending most of your marketing dollars? Related Posts: >>The single worst way to evaluate your planned giving marketing program. >>3 The post Where are you spending your marketing dollars? If your organization has 10,000 active donors, it’s very likely they’ll be categorized as follows: A small number will generate 80-90 percent of the revenue. Mid-level donors will have a lot of potential for major giving.

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Two Things You'd Be Crazy to Cut Out of Your Fundraising/Marketing Budget

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It's been a tough year for a lot of us. And as much as we hate to say it, we as fundraising people probably face cuts. You can't hold it off forever, but you need to be smart about what programs you put aside and which ones you keep going. Let's talk about what you'd be crazy to cut: Net?positive positive Donor?cultivation cultivation Programs This term refers to anything you're doing that's gaining net revenue. Basically, if you cut these programs, you're cutting revenue.

The Ax-man Cometh: What to Cut / What NOT to Cut in Your Fundraising/Marketing Budget

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In these recessionary times, budget cuts are inevitable for most nonprofits. Your marketing and fundraising programs are sure to face cuts. Here's information on how to make those cuts wisely: What You'd be CRAZY to cut Places where you can find meaningful savings Places to cut What about innovation? -

Deliver this Budget to Drive Marketing Impact: Comms Plan Pt1

Getting Attention

The hands-down, most hated and most frequently-avoided marketing task is budgeting. Now’s to get past this bias and take the time to absorb this four-part series on budgeting guidelines. You’ll learn the value a budget brings to your work as it translates the actions outlined in your marketing plan into expense. Start building your budgeting skills and confidence right now: Q: I have a to-do list a mile long.

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#ENVIRO: CBS/EcoMedia Partnership Expands To Bring Advertising To Green Nonprofits

Non Profit Marketing 360

Advertising Cause Marketing Civics Climate Change Communications Environment Grants and Funding Greening Marketing Marketing Budget Newsletter Nonprofit Press Release Public Media Public Relations Video Business carbon emissions CBS EcoMedia EcoTarium Enterprise Community Partners Forest Stewardship Council Fundraising Marketing and Advertising Non-profit organization Sustainability Volunteers of America Waterkeeper Alliance

#DEVELOPMENT: How Much Cash Is Required To Land A Donation?

Non Profit Marketing 360

appeared first on Nonprofit Marketing 360. Advice Blogs Case Study Cause Marketing Communications Community Cross-Post Development Donor Acquisition Education: General Fundraising How-to Marketing Marketing Budget Marketing Skills Measurement Nonprofit Public Media relationships Social Media Technology AdWords Cost Per Acquisition Dan Norris development Donation Facebook Google Google Analytics Marketing and Advertising Non-profit organization

#OurWork: NYU Faculty Against the Sexton Plan Marketing Campaign

Non Profit Marketing 360

Social Marketing and Media Relations Campaign. Working under the aegis of the Nonprofit Marketing 360 collaborative , MKCREATIVE and LCG Communications embarked on an ambitious campaign to promote an online silent auction for a client. We used a combination of PR (LCG Communications) and social marketing (MKC). Paid Search: The social marketing campaigns were tied together with an online paid search and display ad campaign.

#SOCIALNETORKS: NTEN 2012 Report Shows Real ROI Growth Over Past Year

Non Profit Marketing 360

Yet they are enjoying that growth without a significant increase in budget or time allocated to monitoring social media (the average move was from 1/4th of an “FTE” (Full-Time Employee’s hour) to 1/2). Its numbers show that social networking needs to be part of your organization’s budget and everyone at your nonprofit needs to be on board with the strategy.

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We’re Going Mobile

Non Profit Marketing 360

Cross-Post Fundraising iPhone Apps Marketing Marketing Budget Nonprofit Research Social Media Web Design apps marketing Mobile application development Mobile Technology Mobile Web Non-profit organization Nonprofit Resources web 2.0More nonprofits are trying to raise funds using mobile technology, according to research from Kaptivate and the Associaton of Fundraising Professionals (AFP). (It’s

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#Finance: Postage Rates For Nonprofits Realigned. Do Yours Go Down Or Up?

Non Profit Marketing 360

The Nonprofit Times has a story we wanted to pass on to our readers about the adjustments to US Postal Rates that will have an impact on nonprofits and their mailing budgets. The news is important, but not dramatic. The story quotes Anthony Conway, Director of the Alliance for Nonprofit Mailers , who was rather sanguine about the rate adjustments: The changes reflect the CPI for October, so the USPS has every right to increase mailing charges.

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#Finance: Postage Rates For Nonprofits Realigned. Do Yours Go Down Or Up?

Non Profit Marketing 360

The Nonprofit Times has a story we wanted to pass on to our readers about the adjustments to US Postal Rates that will have an impact on nonprofits and their mailing budgets. The news is important, but not dramatic. The story quotes Anthony Conway, Director of the Alliance for Nonprofit Mailers , who was rather sanguine about the rate adjustments: The changes reflect the CPI for October, so the USPS has every right to increase mailing charges.

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#Development: Postal Service Rates To Rise on 27 January

Non Profit Marketing 360

The post #Development: Postal Service Rates To Rise on 27 January appeared first on Nonprofit Marketing 360. Forever stamps still good after the 27th. We have managed to put off the so-called ‘fiscal cliff’ for a couple of months, but we can’t avoid the changes in postal rates coming in a couple of weeks. Thanks to our fine business partners at Ecoprint in Silver Spring, Maryland , for the heads-up!

#TECH: Facebook Timeline Rolled Out-Nonprofits Roll In

Non Profit Marketing 360

But where the extended magic, or marketing demands, can be found is as other websites, services, and online features tie their materials into your Timeline so that family, friends, everyone, can see what charity you just donated to and what song you’re listening to and what newsfeed you recently checked. The fact is FB has saturated the market in the US , and is close to it throughout North America and Europe.

#SM4NP: ROI Via Social Media May Be Elusive, But It’s Not Ephemeral

Non Profit Marketing 360

Advice Blogs Campaigns Case Study Cause Marketing Communications Facebook Marketing Budget Marketing Skills Measurement Nonprofit Public Relations Social Media Twitter Business communication Customer service Google Google Analytics Non-profit organization Online Communities Social network

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#INTERVIEW: Chris Forbes, Co-Author of Guerilla Marketing for Nonprofits, Offers Great Advice to Groups

Non Profit Marketing 360

Chris Forbes is the co-author of Guerrilla Marketing for Nonprofits and a certified guerrilla-marketing coach. His varied background in marketing includes experience in the faith sector and work on five continents, and he has pioneered several media initiatives in public relations, television, radio and the Internet. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.

#Social Networking: Netflix Losing Control of Social-Network Goodwill

Non Profit Marketing 360

Many of those commenting are encouraging a boycott and/or defection to the many other services that have moved into the market since Netflix’s founding in 2000. Did Netflix misread the market? Image via Wikipedia. This author is not a Netflix subscriber.

#SM4NP: Automate Your Google Searches To Follow Important Issues

Non Profit Marketing 360

Blogs Cause Marketing Communications Marketing Budget Marketing Skills Measurement Newspaper Article Nonprofit Public Media Research Site Administration Technology Charitable organization communication Google Google Alert Google Maps IPhone marketing Non-profit organization Social Media YouTubeSearching on Google is perhaps the single experience of the internet we all share.

#Communications: Postal Rates Raised Last Week – Not For Nonprofits

Non Profit Marketing 360

Advertising Advice Campaigns Civics Communications Community Direct Mail E-Mail Fundraising Interview Marketing Marketing Budget Marketing Skills Measurement National/International News and Current Affairs Newspaper Article Nonprofit Politics Web and Print Business communication economy Flat Rate Mail Marketing and Advertising Non-profit organization Postal Service United States Postal Service USPS

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#Development: Listening To Social Networks An Important Investment Too

Non Profit Marketing 360

When your blog reaches out to those beyond your office, you need to budget for unscheduled delays or time to allow your subject to review the interview. The value of listening is not in the act of listening in and of itself, but when an organization or individual uses the information to improve programs or marketing. The field got built only after Ray listened.

Interview with Sarah Durham, Nonprofit Communications Strategist & Author of “Brandraising”

Non Profit Marketing 360

This interview series is produced with the generous support of the Nonprofit Marketing and Fundraising Zone. Sarah Durham left the world of corporate communications and marketing in 1994 to launch Big Duck , an agency that works exclusively with nonprofit organizations to help them communicate effectively so they can fulfill their missions. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.

#SM4NP: Kony 2012 Will Get A Sequel & More Context Today

Non Profit Marketing 360

That market is just too big to pass up. Nevertheless, the reasons the San Diego based firm ’Invisible Children’ will be releasing a sequel to their 30-minute wunderkind seem not really about tapping a market so much as explaining the phenomenon. Today is the day. Probably. As any Hollywood mogul will confirm, when your movie is watched by 100 million people, you need to make a sequel. And the renown viral video Kony 2012 has been viewed well over 100 million times.

Spend Thursday with Me in D.C.–You’ll Leave with a Marketing Plan in Hand

Getting Attention

Join us at the Total Focus Marketing Plan Workshop. My friend, Kivi Leroux Miller, and I are partnering to offer you a special opportunity to find the solutions to your 2011 marketing challenges: The Total Focus Marketing Plan Workshop. . I Now Know How to Shape Our Marketing Plan and Transform It into Action! As a result of participating in your outstanding workshop, I am re-focused on exactly what I need to do to create an effective marketing plan.

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#SOCIALNETWORKS: Can Niche Online Networks Outperform Your Nonprofit’s Facebook Page?

Non Profit Marketing 360

Advice authenticity Blogs Cause Marketing Civics Communications Community Education: Technology Facebook Fundraising Marketing Marketing Budget Marketing Skills Media Review Nonprofit Public Media Public Relations Reviews Site Administration Social Media Technology Twitter Web and Print Charitable organization communication Donation LinkedIn Marketing and Advertising Non-profit organization Online Communities Social network Social networking service

#SM4NP: Beware Not Of SM But Of SM Snake Oil & Silver Bullets

Non Profit Marketing 360

” Advice Blogs Campaigns Cause Marketing Communications Development Facebook Fundraising Greening Interview Marketing Marketing Budget Marketing Skills Measurement Nonprofit Site Administration Social Media Storytelling Technology Tweets Twitter Business Charitable organization communication development Google greening Internet marketing Marketing and Advertising Non-profit organization Social networkShould you? Must you?

#Development: Make The Nonprofit Video – Don’t Sweat The ‘Viral’

Non Profit Marketing 360

The Marketing Director at the time, George Wright, heard about the testing and thought the company could develop videos of the blenders taking on various non-food products. What the commercial success of the effort demonstrates for nonprofits is that the videos were part of a pre-existing marketing strategy and that the first few videos simply incorporated what the company already had/was doing anyway. Happy New Year to our much-appreciated readers!

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#INTERVIEW: Chris Forbes, Co-Author of Guerilla Marketing for Nonprofits, Offers Great Advice to Groups

Non Profit Marketing 360

Chris Forbes is the co-author of Guerrilla Marketing for Nonprofits and a certified guerrilla-marketing coach. His varied background in marketing includes experience in the faith sector and work on five continents, and he has pioneered several media initiatives in public relations, television, radio and the Internet. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.

#SocialNetworks: Does Your Nonprofit Still Doubt There’s an ROI For Social Media?

Non Profit Marketing 360

Advice Blogs Campaigns Case Study Cause Marketing Communications Facebook Fundraising How-to Marketing Marketing Budget Marketing Skills Measurement Nonprofit Public Relations Site Administration Social Media Technology Twitter Video Avinash Kaushik Charitable organization communication Google Analytics Marketing and Advertising Non-profit organization Online Communities Rate of return Social network

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#Public Media: Netflix Losing Control of Social-Network Goodwill

Non Profit Marketing 360

Many of those commenting are encouraging a boycott and/or defection to the many other services that have moved into the market since Netflix’s founding in 2000. Did Netflix misread the market? Blogs Case Study Community Facebook Marketing Marketing Budget Marketing Skills News and Current Affairs Public Media Public Relations Social Media Twitter Business communication development economy marketing Netflix Online Communities Social network Streaming media

#Interview: Nedra Kline Weinreich, Social Marketer, Author, and Owner of the “Spare Change” Blog

Non Profit Marketing 360

Nedra Kline Weinreich is a widely recognized expert on social marketing (not to be confused with social media marketing). Her book Hands-On Social Marketing: A Step-by-Step Guide is considered a classic, and she blogs about social marketing issues at the Spare Change blog. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the NPM360 blog. NPM360: How do you define social marketing?

#Tech: Cloud Computing Campaign Highlights Benefits To And Concerns For Nonprofits

Non Profit Marketing 360

Advice Blogs Campaigns Communications Education: Technology Environment Event Greening iPad/Tablet Marketing Budget Marketing Skills Nonprofit Resource Site Administration Social Media Technology Web and Print Application Service Providers Cloud computing communication Information technology iPad IPhone Non-profit organization Online Communities

Just Give Us 1 Day to Transform Your Nonprofit Marketing Planning – Oct. 28 in Washington, D.C.

Getting Attention

Join us at the Total Focus Marketing Plan Workshop. I’m partnering with my friend, Kivi Leroux Miller, to offer you a special opportunity to find the solutions to your 2011 marketing challenges: The Total Focus Marketing Plan Workshop. I learned so much about marketing planning today. Now I Know How to Shape Our Marketing Plan and. Early Bird Rate Runs through Oct. 22 – Saves You $100.

The Importance of Proper Positioning for Charities in Today's Economy

Cause Related Marketing

On the one side because of cutbacks in funding from government and donors, budgets are down and probably going to get worse before they get better. I’m a marketer and not surprisingly I think the principles of marketing can help us better prepared for that uncertain future. I’m going to provide case studies of famous causes that are well marketed, then do a little exercise. What does ‘positioning’ mean in the context of marketing? Budget is the discounter.

Nonprofit Branding: Logo Watches? Big Mistake!

NonProfit Branding

Nevertheless, it is a waste of your marketing budget. Brand Management Brand Psychology Branding Product Impact Buying Branding Products Using Branding Products branding products contributor incentives fundraising premiums marketing products Nonprofit marketing promotional products wrist watch A wristwatch with your logo can be a handsome branding item. This video explains why most logo watches will sit in someone’s sock drawer.

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