Lose the Statistics: Take 2

Marketing for Nonprofits

The first appeal asked donors to help Rokia, a young girl from Mali who was very poor and who faced starvation.

FREE EBOOK - Homer Simpson for Nonprofits: The Truth about How People Really Think and What It Means for Promoting Your Cause

Sea Change Strategies

Any money you donate will go to Rokia, a seven-year-old girl who lives in Mali, Africa. Pop quiz: The following messages have what in common? Frances Osborne’s The Bo lt er i s an Oprah Winfrey Book Club selection. Buy it now. 75% of guests who stay in this hotel reuse their towels. Join them and reuse your towel to help save the environment. The answer? They all use principles of behavioral economics to influence their audience’s decisions. And you can too.

Mali 48

FREE EBOOK - Homer Simpson for Nonprofits: The Truth about How People Really Think and What It Means for Promoting Your Cause

Sea Change Strategies

Any money you donate will go to Rokia, a seven-year-old girl who lives in Mali, Africa. Pop quiz: The following messages have what in common? Frances Osborne’s The Bo lt er i s an Oprah Winfrey Book Club selection. Buy it now. 75% of guests who stay in this hotel reuse their towels. Join them and reuse your towel to help save the environment. The answer? They all use principles of behavioral economics to influence their audience’s decisions. And you can too.

Mali 40