Why “Trust” Matters in Fundraising. And What To Do About It.

The Agitator

Only 8 countries ( China, India, Indonesia, UAE, The Netherlands, Mexico, Malaysia and Singapore) fall into the category of “truster” nations. Here, for example, is how the Commitment Score is put to work in file segmentation and targeting.

Trust 85

Most Popular Articles of 2014: On Social Marketing and Social Change

Social Marketing and Social Change

of unique visitors came from the US, followed in the top ten by Great Britain (UK), India, Australia, Canada, Philippines, Malaysia, Nigeria, South Africa and France (and then another 179 other countries). Thank you to the over 35,500 people who have visited this blog over the past year.

Most Popular Articles of 2014: On Social Marketing and Social Change

Social Marketing and Social Change

of unique visitors came from the US, followed in the top ten by Great Britain (UK), India, Australia, Canada, Philippines, Malaysia, Nigeria, South Africa and France (and then another 179 other countries). Thank you to the over 35,500 people who have visited this blog over the past year.

Social Models for Marketing: Building Communities

Social Marketing and Social Change

As more practitioners appropriated social marketing as the basis for the development of ‘new’ health communication campaigns , the term became associated (and in some quarters still is) with mass media campaigns that segmented their audience, pretested materials and considered the 4Ps only in the context of communication planning, not marketing. Panang, Malaysia: Southbound. For many years communities were inextricably linked with social marketing.