Kuala Lumpur & Singapore Social Media Workshop & Trip Debrief

Public Sector Marketing 2.0

By the time the first day of my 3-day KL workshop rolled around I had a basic high-level grasp of not just the city from walking around myself and being toured around by them, but of the Malay culture and various internal political and cultural issues present in Malaysia.

Global Cause Marketing

Cause Related Marketing

GoodPurpose surveyed public opinion of 8,000 people in 16 countries: Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Malaysia, Netherlands, Singapore, United Arab Emirates, United Kingdom, & the United States. But Edelman did reveal that it is the Rapid Growth Economies (RGE) of Brazil, China, India, Indonesia, Malaysia, and United Arab Emirates that are the most responsive to brands that cause market.

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Did slaves make your bra? Want a fabulous interactive graph to help you decide what to buy?

Wild Woman Fundraising

Malaysia? Recently I was sitting on a plane with a charming and socially conscious seatmate , and we were talking about world events, and at the end of our time together, we both agreed, “Vote with your dollars!&#. What does that mean? Well, do you know where your food comes from?

A few updates and learnings

Public Sector Marketing 2.0

Malaysia has taken the crown as the world’s most active country on Facebook. This last month of October has been quite eventful for me in terms of work and travel. Some of the organizations I was privileged to work with on various elements of strategic digital engagement include: Treasury Board. City of Hamilton. Canada Health Infoway. Baycrest. Ministry of Natural Resources (Ontario). Government of Manitoba. Government of Alberta. Government of Saskatchewan.

#SOCIALNETWORKS: How To Promote Facebook Posts & Why You Might Not Want To

Non Profit Marketing 360

CecilyK on ‘MomCrunch’ blog says ‘No’ This past summer Facebook launched the opportunity to purchase ‘Promoted Posts’ that ? for at least a $5 fee ? would be promoted across the Facebookiverse.

Most Popular Articles of 2014: On Social Marketing and Social Change

Social Marketing and Social Change

of unique visitors came from the US, followed in the top ten by Great Britain (UK), India, Australia, Canada, Philippines, Malaysia, Nigeria, South Africa and France (and then another 179 other countries). Thank you to the over 35,500 people who have visited this blog over the past year.

Why “Trust” Matters in Fundraising. And What To Do About It.

The Agitator

Only 8 countries ( China, India, Indonesia, UAE, The Netherlands, Mexico, Malaysia and Singapore) fall into the category of “truster” nations. The 2018 Edelman Trust Barometer reveals that trust in the U.S.

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Social Models for Marketing: Building Communities

Social Marketing and Social Change

Panang, Malaysia: Southbound. For many years communities were inextricably linked with social marketing. Lefebvre & Flora (1988) laid out the defining features of the social marketing approach based on experiences they shared directing community interventions for cardiovascular disease reduction. Yet, even by the early 1990s, we can recall where social marketing and community development components of Health Canada could not find common ground for collaboration.