Telling the Story of Change


Tags: #read4change book club Malawi reading social change storytelling The Boy Who Harnessed the Wind William Kamkwamba wind wind energy

Malawi 130

Effectively Communicating What Your Cause Really Does

Cause Related Marketing

Here’s a post from Madalitso Masa, who, along with her husband works with about 100 families in Malawi in east Africa: “Many vaccinations took place this week as we welcomed three beautiful, healthy newborns into my community.

American Red Cross Hurricane App wins Digitals 2013 Not for Profit Award

Giving in a Digital World

A diverse range of campaigns and projects were shortlisted for the Charity and Not for Profit Category of this year’s The Digitals Awards , including the WaterAid Big Dig campaign I worked on in Malawi last summer.

Why the only thing to fear is fear itself.


A couple of years back, the party was in Malawi, where three attempts to dig a well had all failed. I think nonprofits need to be more real. More genuine. Less formal. And, less afraid of being real and genuine.

WaterAid’s The Big Dig Appeal brings supporters closer through Instagram liveblogging world first

Giving in a Digital World

needed to provide safe water and sanitation for over 134,000 people in some of the poorest communities in rural Malawi, with all money donated by the public over the three month appeal (to September 18) being matched pound-for-pound by the UK Government.

Closing the Loop with Your Donors When You’re Not Sure What Information You’ll Get

Kivi's Nonprofit Communications Blog

Most of this simple thank-you video was filmed in advance, when one of our staff members was in Malawi in the summer. Cassia Burke.

Fabulous Example of Facebook Engagement from COTN

Kivi's Nonprofit Communications Blog

In Malawi, Chikondi printed the messages with blank space underneath where the students wrote replies. I’ve been working with one of my coaching clients, Children of the Nations , on their fall fundraising campaign, which they call Hope for the Children.

Is your online fundraising suffering from FOMO?

Giving in a Digital World

Last year I was out in Malawi with WaterAid trialing the use of Instagram for ‘real time’ project storytelling from remote communities and I love to see charities testing-out new ways of using emerging digital tools – like Kids Company and their recent Vine campaign.

Your supporter is a participant, not an audience

Nonprofit Marketing Blog

Visitors have the opportunity to ‘join’ one of ten real Malawi villages on the site and track its progress. As a nonprofit marketing person, I often talk to nonprofit groups about their “audience,&# but it’s a bad word.

Social Marketing: A Six Volume Series

Social Marketing and Social Change

Reduction of Childhood Malaria by Social Marketing of Insecticide-Treated Nets: A Case-Control Study of Effectiveness in Malawi - Don Mathanga et al.

Social Models for Marketing: Social Networks

Social Marketing and Social Change

Sexual network structure and the spread of HIV in Africa: evidence from Likoma Island, Malawi, AIDS , 21: 2323–2332. Over the past decade there has been a dramatic shift in the emphasis of determinants of health and social behaviors from individuals to networks and communities.