Effectively Communicating What Your Cause Really Does

Cause Related Marketing

Here’s a post from Madalitso Masa, who, along with her husband works with about 100 families in Malawi in east Africa: “Many vaccinations took place this week as we welcomed three beautiful, healthy newborns into my community. I’d be surprised to learn that all the featured health workers write English, although in Malawi English is one of the official languages. Save the Children Blogs Effective Charity Communications Malawi GoodGoes.org

Telling the Story of Change


Tags: #read4change book club Malawi reading social change storytelling The Boy Who Harnessed the Wind William Kamkwamba wind wind energy

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Why the only thing to fear is fear itself.


A couple of years back, the party was in Malawi, where three attempts to dig a well had all failed. I think nonprofits need to be more real. More genuine. Less formal. And, less afraid of being real and genuine. Charity : Water , a nonprofit founded just 9 years ago (in 2006) raised more than $43 million in 2014. Growth like that is nothing short of explosive.

American Red Cross Hurricane App wins Digitals 2013 Not for Profit Award

Giving in a Digital World

A diverse range of campaigns and projects were shortlisted for the Charity and Not for Profit Category of this year’s The Digitals Awards , including the WaterAid Big Dig campaign I worked on in Malawi last summer. However, when the winners were announced last night it was the American Red Cross Hurricane App that took the prize.

WaterAid’s The Big Dig Appeal brings supporters closer through Instagram liveblogging world first

Giving in a Digital World

Since writing my last post on what makes for great digital fundraising content , I’ve had the privilege of travelling to Malawi with a small team from WaterAid and Misfit Inc , who were training WaterAid field staff in the use of smartphones to live blog from the remote communities they work with.

Closing the Loop with Your Donors When You’re Not Sure What Information You’ll Get

Kivi's Nonprofit Communications Blog

Most of this simple thank-you video was filmed in advance, when one of our staff members was in Malawi in the summer. Cassia Burke. I coached Cassia Burke’s organization Children of the Nations a couple of years ago and I continue to be impressed with the way they have embraced near constant reporting and thanking of donors in creative ways.

Newsletter: In Which States Should Your Corporate Partner Register? ; 25 Most Philanthropic Companies in Arizona ; How to Monitor Your Competitors

Selfish Giving

Individual Giving & Special Events Manager, Yamba Malawi (Brooklyn, New York) 2. The holiday gifts ??are are coming three weeks early thanks to Karen Wu at Perlman & Perlman ! Karen just finished the second installment of her four-part series on the four key legal issues you - my readers! requested guidance on in the Selfish Giving / Accelerist Partnership Law Survey you completed earlier this year.

The Art of Cause Marketing

Cause Related Marketing

25, 2010, an evocative piece called “The Resurrection of the Dead” by Frantz Zephirin , The New Yorker will donate profits from print sales to Partners in Health , a charity based in Boston serving health care needs in Haiti, Malawi, Peru, Rwanda and elsewhere. Today I profile two cause marketing efforts that use art as a vehicle to fundraise on behalf of two different nonprofits. The first, from the Alden Keene Cause Marketing Database, is sponsored by The New Yorker magazine.

Is your online fundraising suffering from FOMO?

Giving in a Digital World

Last year I was out in Malawi with WaterAid trialing the use of Instagram for ‘real time’ project storytelling from remote communities and I love to see charities testing-out new ways of using emerging digital tools – like Kids Company and their recent Vine campaign.

Your supporter is a participant, not an audience

Nonprofit Marketing Blog

Visitors have the opportunity to ‘join’ one of ten real Malawi villages on the site and track its progress. As a nonprofit marketing person, I often talk to nonprofit groups about their “audience,&# but it’s a bad word. An audience brings to mind a group of people quietly listening while you deliver a message. And in this day and age, there is no such thing as a passive group of people content to simply listen.

Social Marketing: A Six Volume Series

Social Marketing and Social Change

Reduction of Childhood Malaria by Social Marketing of Insecticide-Treated Nets: A Case-Control Study of Effectiveness in Malawi - Don Mathanga et al. I have been working with SAGE to prepare a set of volumes that contain original articles and chapters to document the past, current and possible future directions of social marketing across the world. This work is expected to be released in February 2013. Pre-publication discounts are now available at their website.

Social Models for Marketing: Social Networks

Social Marketing and Social Change

Sexual network structure and the spread of HIV in Africa: evidence from Likoma Island, Malawi, AIDS , 21: 2323–2332. Over the past decade there has been a dramatic shift in the emphasis of determinants of health and social behaviors from individuals to networks and communities.