Telling the Story of Change

SocialButterfly

Tags: #read4change book club Malawi reading social change storytelling The Boy Who Harnessed the Wind William Kamkwamba wind wind energy

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Are you fundraising for Africa? Read this!

Wild Woman Fundraising

I am so excited to present to you my interview with Charlotte Beauvoisin, who writes Diary of a Munzungu , a UK citizen working in Uganda. Her blog has been featured on Lonely Planet since 2009.

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Effectively Communicating What Your Cause Really Does

Cause Related Marketing

Here’s a post from Madalitso Masa, who, along with her husband works with about 100 families in Malawi in east Africa: “Many vaccinations took place this week as we welcomed three beautiful, healthy newborns into my community.

Why the only thing to fear is fear itself.

iMarketSmart

A couple of years back, the party was in Malawi, where three attempts to dig a well had all failed. I think nonprofits need to be more real. More genuine. Less formal. And, less afraid of being real and genuine.

American Red Cross Hurricane App wins Digitals 2013 Not for Profit Award

Giving in a Digital World

A diverse range of campaigns and projects were shortlisted for the Charity and Not for Profit Category of this year’s The Digitals Awards , including the WaterAid Big Dig campaign I worked on in Malawi last summer.

Your supporter is a participant, not an audience

Nonprofit Marketing Blog

Visitors have the opportunity to ‘join’ one of ten real Malawi villages on the site and track its progress. As a nonprofit marketing person, I often talk to nonprofit groups about their “audience,&# but it’s a bad word.

The Art of Cause Marketing

Cause Related Marketing

25, 2010, an evocative piece called “The Resurrection of the Dead” by Frantz Zephirin , The New Yorker will donate profits from print sales to Partners in Health , a charity based in Boston serving health care needs in Haiti, Malawi, Peru, Rwanda and elsewhere.

Is your online fundraising suffering from FOMO?

Giving in a Digital World

Last year I was out in Malawi with WaterAid trialing the use of Instagram for ‘real time’ project storytelling from remote communities and I love to see charities testing-out new ways of using emerging digital tools – like Kids Company and their recent Vine campaign.

Social Marketing: A Six Volume Series

Social Marketing and Social Change

Reduction of Childhood Malaria by Social Marketing of Insecticide-Treated Nets: A Case-Control Study of Effectiveness in Malawi - Don Mathanga et al.

Social Models for Marketing: Social Networks

Social Marketing and Social Change

Sexual network structure and the spread of HIV in Africa: evidence from Likoma Island, Malawi, AIDS , 21: 2323–2332. Over the past decade there has been a dramatic shift in the emphasis of determinants of health and social behaviors from individuals to networks and communities.