Trending Sources

3 amazing quotes from major donors

iMarketSmart

Therefore, I am a selfish person and no philanthropist.” ” Dorothy Simmerly - Major supporter of the Episcopal Church.

How Ryan Gosling Thanked a Major Donor

Kivi's Nonprofit Communications Blog

She has taken the time to get to know her donors on a personal level so she knows what they like. It made her very happy. Thanks, Kim.

Want to have TOO MANY major donors? Read this.

Wild Woman Fundraising

We know that if we care about the future of our nonprofit, we need to start cultivating major donor relationships, and start our major gift program.

Every Donor a Major Donor

Nonprofit Consultant Blog

One question that's always likely to come up when I teach a workshop on fund development is, "How do you define a major donor?" People ask this to determine some sort of line in how to thank and care for their donors; where to set the bar in setting aside one group of donors for "special treatment."

Major Donors and Their No-Good Kids

Kivi's Nonprofit Communications Blog

If we agree that we should develop messaging that resonates with our donors, what should we do when that messaging might be offensive to others?

Looking for Major Donors? Build Better Bridges With These Financial Tools

Fundraising 123

Nonprofits stand to build better bridges to affluent donors—leading to valuable long-term philanthropic partnerships—if they understand the various tools used by wealth advisors in charitable giving. Charities often forget that donors rarely give to a single organization or cause. Each donor''s personal and tax situation is unique.

Would you give money to this person?

iMarketSmart

Don’t you think a major donor will look there to see who you are before they meet you? Trust is crucial, necessary and vital. .

Money 47

A Reminder About The Personal Touch

The Agitator

Some packets included an affixed personalized Post-it note. Those receiving the personalized Post-it note on their packet had significantly higher return rates, and returned their surveys more promptly with higher quality responses. Obviously that’s impractical (although it might be wise to test this on a major donor appeal).

What’s your fundraising asking style?

iMarketSmart

According to Brian Saber, “Your ‘Asking Style’ is based on your personality and unique set of strengths in fundraising.”

More On Personal Touch

The Agitator

Here’s a paean to handwriting by copywriter Karen Zapp: Why Direct Mail — the more personal the better — Will Not Die.

12 Fundraising Questions Major and Planned Gift Officers Should Be Asking

iMarketSmart

The best fundraisers know that you can’t ask for money until you’ve aligned with the donor’s personal mission.

What makes a great Gift Officer great? 4 traits

iMarketSmart

They ask donors questions and they truly care about the answers. Instead, they focus on the needs of individual donors. Antennae.

What really rich people want

Wild Woman Fundraising

How can you get in touch with what a rich person wants? Let’s think about our major donors for a second.

Money 49

9 simple pointers for writing better emails and letters to your donors

iMarketSmart

I hoped to be a business major at the University of Maryland in the 80’s. So, I decided to become a journalism major instead even though I wasn’t very good at writing. So that was that and I majored in journalism instead of business. Your writing should not be designed to impress your donors. Keep it simple.

Email 51

The 4 Best Places to Find New Major Donors for Your Non-Profit

Wild Woman Fundraising

Yet almost all of those non-profits have trouble finding mega-donors. If you want to find new major donors for your non-profit, you need a plan.

3 things every fundraiser needs to consider before they talk politics in front of their donors

iMarketSmart

But what about your donors? Personal entrepreneurism. Do they lean left or right? Do you know? Strong families. LIKE THIS BLOG POST?

Want to get a $1 million dollar donation? Here’s how:

iMarketSmart

Give a lot of thought in advance to how you will acknowledge your major donors. Anyway, their report is fascinating. Related Posts. >>

3 key mindshifts to overcoming your fear of asking for a gift

Get Fully Funded

When you ask someone for money, you don’t know what will happen and your mind starts to fill in the blanks for you. “This person will think I’m a pest&# or “They won’t like me anymore&# might be the stinkin’ thinkin’ going on inside your head. Will the donor laugh at you? Probably not.

Guest post: Should you send that card? Personalizing Can KILL Your Major Gifts!

Wild Woman Fundraising

Lisa Kelly Zuba, Major Gifts asker & total wild woman! You can even grow your major gifts! She said they were “personalized.”

Cards 11

The 6 most read parts of any major gift solicitation letter

iMarketSmart

Here are the 6 most read parts of any major gift solicitation letter: The sender (firstly, the donor wants to see who sent the letter).

It ain’t friendraising… it’s fundraising

iMarketSmart

If they are extroverted they might feel empathy toward a donor that isn’t necessary because the donor actually wants to give the money away. Here’s what I’m saying: Don’t be the person who only makes friends with supporters but never asks for the gift. Popular opinion is wrong. Tweet This! Tweet This!

“Dear donor, you rock! Here’s why…” Jeff Brooks’ powerful donor outreach formula

iMarketSmart

If you want to know how to communicate with your donors, I strongly recommend you listen to whatever Jeff Brooks says. Here it is: Dear Donor,

Why do people at work treat me this way?

Wild Woman Fundraising

These attitudes often show the other person’s attitudes about money more than they are a reflection on us, on who we are, personally.

Money 65

Five Ways to Cultivate Your Donors—Personally

Fundraising 123

We say you must have two personal contacts per year with each of your major donors. Here are five suggestions for the most personal and effective ways to keep in touch and develop a relationship with each donor: Call them! Have your CEO send out an e-mail to all your major donors every month.

Are Fan Bases Major Donors?

A Small Change

As I mentioned in yesterday’s post, a fan base in many ways starts to act more like a single person than you would think. Should we start treating our online fan bases as major donors? You need to stay in touch with your fan base in much the same way that you need to stay in regular touch with your donors.

Annual Fund Science and Major Gifts Artistry

A Small Change

The established and successful nonprofits have robust annual programs that feed a developed major gifts program. At this time you have a choice.

Another highly requested blog post on why people give

iMarketSmart

Plus, the more personal the charity is to you, the greater amount of dopamine that gets released- meaning… more good feelings! Tweet This!

Why you need to think of yourself as a facilitator

iMarketSmart

This is fundraising, not ‘friendraising’ You are not the major reason why your supporters give. Tweet This! What’s my point?

Adding Value

A Small Change

Introducing yourself to a donor as the primary purpose of communication does not add value to their experience with the organization.

Ads 34

Phone calls, and emails, and Facebook, oh my!

A Small Change

I’ve also leveraged my personal page primarily as a platform for my agency and regularly post updates, articles, and invitations there.

How can you get 100 more donors in 90 days?

Wild Woman Fundraising

When I worked at a domestic violence shelter, I was tearing my hair out trying to find new donors. No culture of celebrating donors?

10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects

iMarketSmart

Empower donors so they feel like they are “righting wrongs.” Oxytocin creates intimacy, trust, and builds healthy relationships.

10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects

iMarketSmart

Empower donors so they feel like they are “righting wrongs.” Oxytocin creates intimacy, trust, and builds healthy relationships.

4 essential questions to ask yourself about your planned or major gift direct mail program

iMarketSmart

I like to say, “Be donor-centric. Be personalized. What do your donors think? Will you sell your list of new donors?

But you said you were going to give!?

A Small Change

Capital & Major Donors This is a real time situation. Happening now. Awesome stuff. No meat in the pan so to speak.

That first impression.

A Small Change

This might go without saying, but personal hygiene is really key. Annual Fundraising Capital & Major Donors Trust me on this.

Major Donor Fundraising

Fundraising Breakthroughs

Working on a couple of training events, and rediscovered a bunch of old posts on cultivation and fundraising with major donors: Seven Fundraising Principles Asking for Gifts Turning Contacts into Donors Checking in with Grassroots Donors Fundraising Dream Personalized Donor Cultivation Everyone is a Fundraiser.

Music To My Ears

The Agitator

Much of what he says relates to the programmatic side of what major donors attempt to do and their motivations. It’s what I would call “conscience laundering” — feeling better about accumulating more than any one person could possibly need to live.

Stop Mailing! Don’t Stop Mailing!

The Agitator

And more specifically, when should the former stop sending direct mail and email appeals to the major donors? He says there are only two reasons to take major donors out of the direct response solicitation stream: The donor asked you to stop mailing or e-mailing appeals. It’s really up to the donor.

Setting Expectations

A Small Change

I discussed a little bit of this struggle in one of my last posts Annual Fund Science and Major Gifts Artistry. Capital & Major Donors