3 amazing quotes from major donors

iMarketSmart

Therefore, I am a selfish person and no philanthropist.” ” Dorothy Simmerly - Major supporter of the Episcopal Church. The post 3 amazing quotes from major donors appeared first on MarketSmart. Fundraising Major Giving major donors major gift fundraising

How Ryan Gosling Thanked a Major Donor

Kivi's Nonprofit Communications Blog

She loved it, posted the pages on her personal Facebook page where it got lots of “likes” and appropriately deserved lewd comments from men and women alike. She has taken the time to get to know her donors on a personal level so she knows what they like.

Trending Sources

You’ve got leads (identified major donor prospects) but are they ‘outreach-ready’?

iMarketSmart

People and vendors in our sector talk a lot about identifying donors, but getting them ready to meet with you is a different story. The problem is that most donors simply aren’t ready to talk to you yet. During our chat, I told her that most ‘identified’ major and planned gift prospects need to be cultivated before outreach. Using that tool you’ll capture each donor’s interests, passions and a lot more.

Want to have TOO MANY major donors? Read this.

Wild Woman Fundraising

We know that if we care about the future of our nonprofit, we need to start cultivating major donor relationships, and start our major gift program. The adults you’ll be asking to be your major donors are thinking about their legacy.

Every Donor a Major Donor

Nonprofit Consultant Blog

One question that's always likely to come up when I teach a workshop on fund development is, "How do you define a major donor?" People ask this to determine some sort of line in how to thank and care for their donors; where to set the bar in setting aside one group of donors for "special treatment." For some organizations "major" may be those who give gifts over $25,000 or even $50,000, while for others it may be any donor who gives more than $500 or $1,000.

Looking for Major Donors? Build Better Bridges With These Financial Tools

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Nonprofits stand to build better bridges to affluent donors—leading to valuable long-term philanthropic partnerships—if they understand the various tools used by wealth advisors in charitable giving. Developing working relationships with financial advisors, especially those who work with high-net worth clients, will help you learn about the financial tools available to donors and how they fit into their overall financial plan. Each donor''s personal and tax situation is unique.

15 marketing essentials for major donors and legacy society members

iMarketSmart

If about 80% of your revenue comes from approximately 20% of your donors, you should be spending an exorbitant amount of time and money on your marketing for that audience. Personalize everything. Make sure it’s personalized with their name and hand signed by your leadership.

Would you give money to this person?

iMarketSmart

I think all of us would agree that one of the most basic reasons why any major donor would give you and your organization money is because they trust you. Don’t you think a major donor will look there to see who you are before they meet you?

A Reminder About The Personal Touch

The Agitator

Some packets included an affixed personalized Post-it note. Those receiving the personalized Post-it note on their packet had significantly higher return rates, and returned their surveys more promptly with higher quality responses. Obviously that’s impractical (although it might be wise to test this on a major donor appeal). Just calling to thank you …” — and that’s a major reason they (when properly crafted) produce strong results.

More On Personal Touch

The Agitator

Here’s a paean to handwriting by copywriter Karen Zapp: Why Direct Mail — the more personal the better — Will Not Die. But as she says, it all adds up to this: “ Han dwriting communicates value – specifically, that YOU value the donor.”

The 6 most read parts of any major gift solicitation letter

iMarketSmart

Here are the 6 most read parts of any major gift solicitation letter: The sender (firstly, the donor wants to see who sent the letter). The donor/recipient’s name (to see if the sender spelled it correctly and if it was sent to them specifically).

What’s your fundraising asking style?

iMarketSmart

According to Brian Saber, “Your ‘Asking Style’ is based on your personality and unique set of strengths in fundraising.” Rather, they are the ambiverts (those personalities that reflect a balance of extrovert and introvert features) that succeed most in sales.

Is donor qualification more important than donor identification?

iMarketSmart

If you are a major or legacy gift fundraiser, you’re probably responsible for a group of donors on your caseload or portfolio. Or you might enlist the help of a wealth screening or predictive analytics and modeling firm to help you identify the best donors for your portfolio.

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REVEALED: Jerry Panas’ secrets of attracting wealthy supporters

iMarketSmart

Rather, it’s about the donor and their needs. Go big or go home because big projects tap into donors’ dreams. Go in person to get the most generous contributions. Avoid dining with donors in restaurants; they make it hard for you to focus on them. Bring two, three, four or more to meetings with donors as long as they have something to add.

12 Fundraising Questions Major and Planned Gift Officers Should Be Asking

iMarketSmart

The best fundraisers know that you can’t ask for money until you’ve aligned with the donor’s personal mission. >> Three Simple Questions That Establish Donor Trust. Everyone says the number one reason why people give is because they were asked.

“Dear donor, you rock! Here’s why…” Jeff Brooks’ powerful donor outreach formula

iMarketSmart

If you want to know how to communicate with your donors, I strongly recommend you listen to whatever Jeff Brooks says. Jeff recently came up with a brilliant, simple guideline to help you keep your donor communications on-track every time. Here it is: Dear Donor, .

What makes a great Gift Officer great? 4 traits

iMarketSmart

They ask donors questions and they truly care about the answers. In order to be allowed to ask personal questions great Gift Officers learn how to build trust. They know that major gifts (including planned gifts) require careful consideration.

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9 simple pointers for writing better emails and letters to your donors

iMarketSmart

I hoped to be a business major at the University of Maryland in the 80’s. So, I decided to become a journalism major instead even though I wasn’t very good at writing. So that was that and I majored in journalism instead of business. Interestingly, hardly any of my friends who started their own businesses majored in business. Here are 9 gems from it that might help you write better communications to benefit your donors.

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What really rich people want

Wild Woman Fundraising

How can you get in touch with what a rich person wants? Let’s think about our major donors for a second. When does dealing with a personal problem by means of money mask what needs to be directly faced? More posts about Major Donors: Listening to Senior Major donors.

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Your 3-step plan to get 100X more revenue

iMarketSmart

Yet, most fundraising efforts and the costs associated with them are focused on getting cash (a liquid asset) from donors. That might make sense if you believe that donors will only give using their wallets, checkbooks and credit cards. Most money is not cash.

Plan 55

Another highly requested blog post on why people give

iMarketSmart

Plus, the more personal the charity is to you, the greater amount of dopamine that gets released- meaning… more good feelings! Related Posts. >> Words That Work: The Phrases That Encourage Planned Giving. >> 5 ways to keep your donors from slipping away.

The 4 Best Places to Find New Major Donors for Your Non-Profit

Wild Woman Fundraising

Nearly every non-profit I have ever worked with has the same item on the top of its fundraising wish-list: find new major donors to give to our organization. Yet almost all of those non-profits have trouble finding mega-donors. People won’t refer new donors to you unless you ask.

Want to get a $1 million dollar donation? Here’s how:

iMarketSmart

Give a lot of thought in advance to how you will acknowledge your major donors. Donors are people who possess assets and resources beyond money. Involve your donor in the charity and talk to them about their interests.

Guest post: Should you send that card? Personalizing Can KILL Your Major Gifts!

Wild Woman Fundraising

Lisa Kelly Zuba, Major Gifts asker & total wild woman! Lisa Kelly Zuba is a Major Gifts fundraiser with a Masters in Philanthropy, and owner of BiZZantik , a nonprofit consulting firm. You can even grow your major gifts! She said they were “personalized.”

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Can raising money be like building furniture?

iMarketSmart

The person making the furniture and the person buying the furniture fit together like peas and carrots, peanut butter and jelly, or a hand in a glove. They care immensely about the donors they serve too. Did you know you can make furniture without screws, nails or fasteners?

3 key mindshifts to overcoming your fear of asking for a gift

Get Fully Funded

When you ask someone for money, you don’t know what will happen and your mind starts to fill in the blanks for you. “This person will think I’m a pest&# or “They won’t like me anymore&# might be the stinkin’ thinkin’ going on inside your head. Will the donor laugh at you? Tags: Inspiration Major Donors fear fundraising mindset major donor Happy Fundraising Season!

It’s about questions, not presentations

iMarketSmart

Have you ever found yourself spending hours or even days developing presentations for major donor visits? Ask the right questions first and your donors will feel at ease. For major gifts (and planned gifts) questions begin at the Discovery Phase of the relationship. . That’s when you need to determine: Does the donor want to have a deeper relationship with the organization, its mission, and you (or someone else)? Was it a person or an event?

Are Fan Bases Major Donors?

A Small Change

As I mentioned in yesterday’s post, a fan base in many ways starts to act more like a single person than you would think. Should we start treating our online fan bases as major donors? In order to cultivate your fan base, you will use many of the traditional relationship management techniques you would use in traditional moves management or major gifts fundraising. And it is a little bit of a crazy idea to start thinking of that group in major gifts terms.

Annual Fund Science and Major Gifts Artistry

A Small Change

The established and successful nonprofits have robust annual programs that feed a developed major gifts program. Their major gifts program brings in the bulk of the dollars and the annual program maintains a base of supporters.

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3 things every fundraiser needs to consider before they talk politics in front of their donors

iMarketSmart

But what about your donors? Personal entrepreneurism. Bottom line: Whether you lean left or right, be very careful with your political discourse unless you are absolutely sure about your donors’ leanings.

It ain’t friendraising… it’s fundraising

iMarketSmart

If they are extroverted they might feel empathy toward a donor that isn’t necessary because the donor actually wants to give the money away. Here’s what I’m saying: Don’t be the person who only makes friends with supporters but never asks for the gift. >> Time to Change the Way You Communicate With Donors: From Multichannel to Omnichannel Communications. >> Popular opinion is wrong.

Do you know the names of your donor’s influencers?

iMarketSmart

Don’t ever forget them and don’t ever forget how they connect each donor to your mission. Then reconnect them to your organization’s mission and to reasons why the donors might want to support your cause. It is your job to help your donors remember past life experiences. It is your job to help your donors connect the dots. Yep, it’s hard to remember every donor’s story, right? Related posts: >> eBook: Inside the Mind of a Planned Giving Donor. >>

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Why do people at work treat me this way?

Wild Woman Fundraising

These attitudes often show the other person’s attitudes about money more than they are a reflection on us, on who we are, personally. We also need to explain to our donors why they should part with it to give it to our cause. Are you a Catwoman?

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Five Ways to Cultivate Your Donors—Personally

Fundraising 123

We say you must have two personal contacts per year with each of your major donors. Here are five suggestions for the most personal and effective ways to keep in touch and develop a relationship with each donor: Call them! Have your CEO or a board member call your donors, whether it is to thank them, invite them to an event, ask for their input or feedback on an idea, or share a new issue or challenge your organization is facing.

Adding Value

A Small Change

Introducing yourself to a donor as the primary purpose of communication does not add value to their experience with the organization. I recently inherited a few donors for my portfolio that had three different relationship managers over the last year before me.

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Phone calls, and emails, and Facebook, oh my!

A Small Change

With social media anchoring so many interactions we have with people, the penchant for more personal connection that the phone affords, and the ease of which supporters can respond to email, we find ourselves with lots of different options for connecting with our prospects and support community.

But you said you were going to give!?

A Small Change

I’ve got 4 or 5 folks that I’ve been building relationships with and over email and in person they have committed to giving a gift to the agency I have the privilege of representing. Capital & Major Donors This is a real time situation. Happening now.

That first impression.

A Small Change

Last week my colleague here at A Small Change, Jason Dick, wrote up a great piece on how wearing something that’s got a little color can impact donor interactions. This might go without saying, but personal hygiene is really key. Annual Fundraising Capital & Major Donors

How can you get 100 more donors in 90 days?

Wild Woman Fundraising

When I worked at a domestic violence shelter, I was tearing my hair out trying to find new donors. It’s hard when you come into a nonprofit not knowing who your donors are, why they give or why they’ve stopped giving, AND. No culture of celebrating donors?

Setting Expectations

A Small Change

I discussed a little bit of this struggle in one of my last posts Annual Fund Science and Major Gifts Artistry. In your major gifts office it means that if you have 25 major gifts donors it is probably not realistic for you to grow that number to 100 in one year.