3 major donor myths broken by Andrew Olsen

iMarketSmart

On his blog , he debunks 3 major donor myths that pertain to marketing. Myth #1: Major donors don’t give through the mail or online. Myth #2: Your best donors will freak out if you contact them multiple times within a few months.

6 major donor expectations you simply cannot ignore

iMarketSmart

Major donors expect to be able to have a dialogue with an organization and its staff. Major donors expect to maintain power over whether or not they grant permission for dialogue to happen. Major donors expect their engagements to be convenient for them.

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Claire’s 9 ways to get the major donor visit

iMarketSmart

Getting a donor to see you might actually be the hardest part of your job. . She’s provided 9 useful, proven strategies for getting the major donor visit on her blog. Don’t ask if you can drop by to tell them what your organization is doing. SEE ALSO: >> 6 Ways to Get The Most Out of a Major Donor Visit. The post Claire’s 9 ways to get the major donor visit appeared first on MarketSmart, LLC |.

3 questions every major donor asks themselves after they give

iMarketSmart

Would my money yield more impact if I gave it to another organization?”. “Do Related Posts: >>5 thoughts that might lead your supporters to feel donor remorse. >>Is Is Your Donor “Endangered”? The post 3 questions every major donor asks themselves after they give appeared first on MarketSmart, LLC |. “What did they do with my money?”. Do they make me feel good or bad?”. LIKE THIS BLOG POST? LEAVE YOUR COMMENTS BELOW AND/OR SHARE IT WITH YOUR PEERS!

Are You Quarantining Your Major Donors?

The Agitator

That’s what my fundraising buddies told me 47 years ago when I left university major gift fundraising to help launch a new, direct mail-driven nonprofit called Common Cause. Sadly, too many development directors, major gift officers and CEOs still feel the same way.

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Every Donor a Major Donor

Nonprofit Consultant Blog

One question that's always likely to come up when I teach a workshop on fund development is, "How do you define a major donor?" People ask this to determine some sort of line in how to thank and care for their donors; where to set the bar in setting aside one group of donors for "special treatment." If that's their goal, then the answer really depends on the size of the organization, and how well-developed and successful their individual giving program is.

5 Ways to Get Your Major Donors to Refer You and Your Organization to Others

iMarketSmart

Make sure the reminder includes a benefit for the major supporter such as: “Please consider referring your friends to me so I can help them learn how they can impact too. The post 5 Ways to Get Your Major Donors to Refer You and Your Organization to Others appeared first on MarketSmart.

Major Donors and Their No-Good Kids

Kivi's Nonprofit Communications Blog

If we agree that we should develop messaging that resonates with our donors, what should we do when that messaging might be offensive to others? Take the case of donors who make substantial gifts to charities rather than leaving assets to their “good for nothing&# adult children.

How ‘Sustainable’ Is Your Organization?

The Agitator

Once upon a time, the question of the ‘sustainability’ of a nonprofit — the ability to deliver services over a long period — was largely limited to foundations and mega-donors concerned that their funds were being put to long and lasting use.

The Major Donor Formula: How to Find, Cultivate and Ask Major Donors to Give to Your Non-Profit with Joe Garecht

Wild Woman Fundraising

Webinar Title: The Major Donor Formula: How to Find, Cultivate and Ask Major Donors to Give to Your Non-Profit. How to communicate with major donors and build better relationships with them. - A simple, step-by-step strategy for making major donor asks. -

10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects

iMarketSmart

Draw out these feelings and your major and planned gift prospects will get more value out of the interactions they have with you and your organization. Empower donors so they feel like they are “righting wrongs.”

Looking for Major Donors? Build Better Bridges With These Financial Tools

Fundraising 123

Nonprofits stand to build better bridges to affluent donors—leading to valuable long-term philanthropic partnerships—if they understand the various tools used by wealth advisors in charitable giving. Developing working relationships with financial advisors, especially those who work with high-net worth clients, will help you learn about the financial tools available to donors and how they fit into their overall financial plan. Each donor''s personal and tax situation is unique.

Should your donors be given a chance to “tip” your organization?

iMarketSmart

Here’s what I mean: I think it would be interesting for us to test allowing donors the opportunity to decide how much of their donation goes toward overhead. Similar to how you tip a waiter, why not allow the donor the choice between several overhead support options?

Are All Donors Major Donors? In Social Medialand, Yes!

Social Media Bird Brain

Image via Advisor to Superheroes Over at A Small Change, Jason Dick had an interesting idea: how about treating every donor as a major donor?

Major Gift Fundraising For Smaller Organizations

The Agitator

Lots of time and money is spent on identifying success factors in major gift fundraising for large organizations. Very little on factors that make a big difference for smaller organizations. Amy Eisenstein, author of Major Gift Fundraising for Small Shops , has just released a study done in conjunction with Prof. Surveying 662 completed questionnaires from organizations that generate income under $10 million, and coupling that with.

REVEALED: Jerry Panas’ secrets of attracting wealthy supporters

iMarketSmart

Here’s his list: It isn’t about your organization or its needs. Rather, it’s about the donor and their needs. Go big or go home because big projects tap into donors’ dreams. Avoid dining with donors in restaurants; they make it hard for you to focus on them. Bring two, three, four or more to meetings with donors as long as they have something to add. They reflect your organization’s future and destiny.

How big is the average major gift?

iMarketSmart

But when it comes to major gifts things get tricky because before the average amount can be determined, the organization has to first determine what qualifies as a major gift. Related Posts: >>Introducing the First Ever Major Gifts Fundraising Benchmark Study. >>Webinar:

6 of the biggest reasons why you don’t get major gifts from people with capacity

iMarketSmart

Here are six of the biggest reasons why you don’t get major gifts from people with capacity: 1. Your capable donors, supporters, advocates, staff, and volunteers don’t have enough trust in you, your organization or your leadership. Your capable donors, supporters, advocates, staff, and volunteers don’t have confidence in you, your organization or your leadership to be able to accomplish their desired outcomes.

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Your 3-step plan to get 100X more revenue

iMarketSmart

Yet, most fundraising efforts and the costs associated with them are focused on getting cash (a liquid asset) from donors. That might make sense if you believe that donors will only give using their wallets, checkbooks and credit cards. Most money is not cash.

Raise Supporters Not Support

A Small Change

Everyone always talks about fundraising as having to do with raising money or providing funds for an organization. Volunteers and community members can be such incredible ambassadors for an organization. Does your organization do any activism? Capital & Major Donors activis

Does 6% Decline In 2017 Giving Thru Mid-Year Spell Year-End Trouble?

The Agitator

Although there has been an increase over 2016 in the number of donors giving under $250 ( up 8.9%) and those giving between $250 and $1000 (up 14.2%) it appears that the important $1,000 + giving segment is down 8.9%. Call, visit, write, and thank your best donors.

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Why fundraisers should take some lessons from stockbrokers

iMarketSmart

Major donors stop giving for those very same reasons. Similarly, donors don’t give to nonprofits. With nonprofits, donors seek to feel good and make an impact as a result of their engagement, relationship, partnership, and shared vision.

More on All Donors as Major Donors

A Small Change

I was blown away with the incredible responses in the All Donors as Major Donors post. ” One major point was that treating all donors as major donors is not possible either logistically or cost-wise.

14 things you must know about your donors to win major gifts (including planned gifts)

iMarketSmart

Here are 14 things you must know about your donors if you want to raise major and planned gifts (13 of which can be obtained from a donor survey ): 1- Why do they care about your nonprofit’s mission? 8- What do they hope your organization will do with their money?

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Is donor qualification more important than donor identification?

iMarketSmart

If you are a major or legacy gift fundraiser, you’re probably responsible for a group of donors on your caseload or portfolio. Or you might enlist the help of a wealth screening or predictive analytics and modeling firm to help you identify the best donors for your portfolio.

“Dear donor, you rock! Here’s why…” Jeff Brooks’ powerful donor outreach formula

iMarketSmart

If you want to know how to communicate with your donors, I strongly recommend you listen to whatever Jeff Brooks says. Jeff recently came up with a brilliant, simple guideline to help you keep your donor communications on-track every time. Here it is: Dear Donor, .

What makes a great Gift Officer great? 4 traits

iMarketSmart

They ask donors questions and they truly care about the answers. They know that major gifts (including planned gifts) require careful consideration. They don’t think too much about themselves or the needs of the organization. Great Gift Officers have common traits.

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Why nonprofit budgets should be developed in alignment with strategies

iMarketSmart

Here’s what happened: The organization received 50% less dollars last year due to less deaths and hang-ups with estates that were beyond the fundraiser’s control. Get various departments talking to each other and working together to accomplish organization-wide successes.

3 reasons to focus on major gifts (including major legacy gifts)

iMarketSmart

Focusing on major gifts is cost-effective and efficient because of the significantly lower cost to acquire and cultivate them. Unlike populist fundraising , major gift marketing costs just pennies for every dollar it returns. >> Engaging Major Donors in a Campaign Year.

How Will Hurricane Harvey Affect Year-End Giving?

The Agitator

The clear majority of donations went to emergency work undertaken by major national organizations like the American Red Cross, which led fundraising with $2.2 In 2005 the devastation from Hurricanes Katrina and Rita triggered $6.5

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How to break the most vicious cycle that hamstrings your organization’s growth

iMarketSmart

Here are three drivers of the circular situation: Misleading reporting: The majority of nonprofits under-report overhead on tax forms and in fundraising materials. Unrealistic expectations: Donors tend to reward organizations with the “leanest” profiles.

Are you being tested?

iMarketSmart

And, I think many of your supporters are testing you and your organization as they explore their philanthropic interests. What are you doing to help more philanthropists test you and your organization? Mark Zuckerberg’s big $100 million gift in 2010.

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How fast do you respond to your major and planned gift donors’ needs?

iMarketSmart

I say this because very few nonprofits make it easy for donors to become leads. How much money do you think your organization could raise if it developed more effective and fluid two-way communication channels that facilitated giving (especially for high-value donors)? Recommendations. >> How to Stem the Tide of Departing Donors. >> Avoid a Big Mistake: Stop Asking for Bequest Gifts! The post How fast do you respond to your major and planned gift donors’ needs?

How to prospect and qualify major donors with Jeff Scheifels- Free Webinar

Wild Woman Fundraising

Are you wondering where all of the major donors are hiding? “How to Prospect and Qualify Major Donors for Your Nonprofit,” September 23rd, 10am PT -11am PT, and learn how to find major donors for your nonprofit!

Stop complaining because your success is up to you

iMarketSmart

>> Disney’s Secret Sauce – 3 learnings you can take back to your organization today. All of us have been there. Sometimes we find ourselves stuck in situations that just plain suck! Think yours is worse than someone else’s? Think again.

Two Smart Ways to Acquire New Major Donors

iMarketSmart

Stop spending so much time and money trying to acquire new donors (especially since most nonprofits do not have an effective plan for retaining those new donors). My recommendations to the Board were as follows: Focus on major gifts. But what about your mid-level donors?

3 key mindshifts to overcoming your fear of asking for a gift

Get Fully Funded

Will the donor laugh at you? Remember why you said “Yes&# to the organization in the first place. Know this: when you step through your fear and share the burning beliefs of your heart, you will be furthering your organization’s mission. Tags: Inspiration Major Donors fear fundraising mindset major donor Happy Fundraising Season! Between now and the end of the year is a great time to make some individual asks.

Direct Mail Yields Major Gift Donors

The Agitator

ACS is committed to a sophisticated multi-channel marketing approach, in which direct mail remains a key work horse, and in which the full potential value of each donor (financial and otherwise) is recognized. Acquisition direct mail direct marketing major donors premium

It’s about questions, not presentations

iMarketSmart

Have you ever found yourself spending hours or even days developing presentations for major donor visits? Ask the right questions first and your donors will feel at ease. For major gifts (and planned gifts) questions begin at the Discovery Phase of the relationship. . That’s when you need to determine: Does the donor want to have a deeper relationship with the organization, its mission, and you (or someone else)?

Are Fan Bases Major Donors?

A Small Change

Organizations can raise thousands–sometimes tens of thousands–of dollars through their blogs. Should we start treating our online fan bases as major donors? In order to cultivate your fan base, you will use many of the traditional relationship management techniques you would use in traditional moves management or major gifts fundraising. And it is a little bit of a crazy idea to start thinking of that group in major gifts terms.