3 major donor myths broken by Andrew Olsen


On his blog , he debunks 3 major donor myths that pertain to marketing. Myth #1: Major donors don’t give through the mail or online. Myth #2: Your best donors will freak out if you contact them multiple times within a few months.

6 major donor expectations you simply cannot ignore


Major donors expect to be able to have a dialogue with an organization and its staff. Major donors expect to maintain power over whether or not they grant permission for dialogue to happen. Major donors expect their engagements to be convenient for them.

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The #1 Way to Generate More New Major Donors Fast


The single smartest, lowest-cost and fastest way to generate more new major donors is to ask your current major donors to introduce you to their friends, family members, and others who care about your mission. Do it today and you’ll grow your major donor list fast.

How Ryan Gosling Thanked a Major Donor

Kivi's Nonprofit Communications Blog

Our organization is dedicated to a world without CFS (chronic fatigue syndrome). She has taken the time to get to know her donors on a personal level so she knows what they like. Ryan Gosling: Actor and Nonprofit Communicator?

6 themes you need to recognize about your major donors in the digital era


Major and planned gift donors want to engage on multiple channels. Major and planned gift donors want convenience. Major and planned gift donors want transparency. Major and planned gift donors consider their options.

The Major Donor Formula: How to Find, Cultivate and Ask Major Donors to Give to Your Non-Profit with Joe Garecht

Wild Woman Fundraising

Webinar Title: The Major Donor Formula: How to Find, Cultivate and Ask Major Donors to Give to Your Non-Profit. How to communicate with major donors and build better relationships with them. - A simple, step-by-step strategy for making major donor asks. -

How ‘Sustainable’ Is Your Organization?

The Agitator

Once upon a time, the question of the ‘sustainability’ of a nonprofit — the ability to deliver services over a long period — was largely limited to foundations and mega-donors concerned that their funds were being put to long and lasting use.

10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects


Draw out these feelings and your major and planned gift prospects will get more value out of the interactions they have with you and your organization. Empower donors so they feel like they are “righting wrongs.”

Looking for Major Donors? Build Better Bridges With These Financial Tools

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Nonprofits stand to build better bridges to affluent donors—leading to valuable long-term philanthropic partnerships—if they understand the various tools used by wealth advisors in charitable giving. Developing working relationships with financial advisors, especially those who work with high-net worth clients, will help you learn about the financial tools available to donors and how they fit into their overall financial plan. Each donor''s personal and tax situation is unique.

Are All Donors Major Donors? In Social Medialand, Yes!

Social Media Bird Brain

Image via Advisor to Superheroes Over at A Small Change, Jason Dick had an interesting idea: how about treating every donor as a major donor?

Major Gift Fundraising For Smaller Organizations

The Agitator

Lots of time and money is spent on identifying success factors in major gift fundraising for large organizations. Very little on factors that make a big difference for smaller organizations. Amy Eisenstein, author of Major Gift Fundraising for Small Shops , has just released a study done in conjunction with Prof. Surveying 662 completed questionnaires from organizations that generate income under $10 million, and coupling that with.

Should your donors be given a chance to “tip” your organization?


Here’s what I mean: I think it would be interesting for us to test allowing donors the opportunity to decide how much of their donation goes toward overhead. Similar to how you tip a waiter, why not allow the donor the choice between several overhead support options?

6 of the biggest reasons why you don’t get major gifts from people with capacity


Here are six of the biggest reasons why you don’t get major gifts from people with capacity: 1. Your capable donors, supporters, advocates, staff, and volunteers don’t have enough trust in you, your organization or your leadership. Your capable donors, supporters, advocates, staff, and volunteers don’t have confidence in you, your organization or your leadership to be able to accomplish their desired outcomes.

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14 things you must know about your donors to win major gifts (including planned gifts)


Here are 14 things you must know about your donors if you want to raise major and planned gifts (13 of which can be obtained from a donor survey ): 1- Why do they care about your nonprofit’s mission? 8- What do they hope your organization will do with their money?

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Why fundraisers should take some lessons from stockbrokers


Major donors stop giving for those very same reasons. Similarly, donors don’t give to nonprofits. With nonprofits, donors seek to feel good and make an impact as a result of their engagement, relationship, partnership, and shared vision.

How to prospect and qualify major donors with Jeff Scheifels- Free Webinar

Wild Woman Fundraising

Are you wondering where all of the major donors are hiding? “How to Prospect and Qualify Major Donors for Your Nonprofit,” September 23rd, 10am PT -11am PT, and learn how to find major donors for your nonprofit!

“Dear donor, you rock! Here’s why…” Jeff Brooks’ powerful donor outreach formula


If you want to know how to communicate with your donors, I strongly recommend you listen to whatever Jeff Brooks says. Jeff recently came up with a brilliant, simple guideline to help you keep your donor communications on-track every time. Here it is: Dear Donor, .

What makes a great Gift Officer great? 4 traits


They ask donors questions and they truly care about the answers. They know that major gifts (including planned gifts) require careful consideration. They don’t think too much about themselves or the needs of the organization. Great Gift Officers have common traits.

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3 reasons to focus on major gifts (including major legacy gifts)


Focusing on major gifts is cost-effective and efficient because of the significantly lower cost to acquire and cultivate them. Unlike populist fundraising , major gift marketing costs just pennies for every dollar it returns. >> Engaging Major Donors in a Campaign Year.

Why nonprofit budgets should be developed in alignment with strategies


Here’s what happened: The organization received 50% less dollars last year due to less deaths and hang-ups with estates that were beyond the fundraiser’s control. Get various departments talking to each other and working together to accomplish organization-wide successes.

Raise Supporters Not Support

A Small Change

Everyone always talks about fundraising as having to do with raising money or providing funds for an organization. Volunteers and community members can be such incredible ambassadors for an organization. Does your organization do any activism? Capital & Major Donors activis

Are you being tested?


And, I think many of your supporters are testing you and your organization as they explore their philanthropic interests. What are you doing to help more philanthropists test you and your organization? Mark Zuckerberg’s big $100 million gift in 2010.

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How fast do you respond to your major and planned gift donors’ needs?


I say this because very few nonprofits make it easy for donors to become leads. How much money do you think your organization could raise if it developed more effective and fluid two-way communication channels that facilitated giving (especially for high-value donors)? Recommendations. >> How to Stem the Tide of Departing Donors. >> Avoid a Big Mistake: Stop Asking for Bequest Gifts! The post How fast do you respond to your major and planned gift donors’ needs?

Two Smart Ways to Acquire New Major Donors


Stop spending so much time and money trying to acquire new donors (especially since most nonprofits do not have an effective plan for retaining those new donors). My recommendations to the Board were as follows: Focus on major gifts. But what about your mid-level donors?

Stop complaining because your success is up to you


>> Disney’s Secret Sauce – 3 learnings you can take back to your organization today. All of us have been there. Sometimes we find ourselves stuck in situations that just plain suck! Think yours is worse than someone else’s? Think again.

The 4 Best Places to Find New Major Donors for Your Non-Profit

Wild Woman Fundraising

Nearly every non-profit I have ever worked with has the same item on the top of its fundraising wish-list: find new major donors to give to our organization. Yet almost all of those non-profits have trouble finding mega-donors. 2: Turn Mid-Level Donors into Major Donors.

More on All Donors as Major Donors

A Small Change

I was blown away with the incredible responses in the All Donors as Major Donors post. ” One major point was that treating all donors as major donors is not possible either logistically or cost-wise.

Your 3-step plan to get 100X more revenue


Yet, most fundraising efforts and the costs associated with them are focused on getting cash (a liquid asset) from donors. That might make sense if you believe that donors will only give using their wallets, checkbooks and credit cards. Most money is not cash.

It’s about questions, not presentations


Have you ever found yourself spending hours or even days developing presentations for major donor visits? Ask the right questions first and your donors will feel at ease. For major gifts (and planned gifts) questions begin at the Discovery Phase of the relationship. . That’s when you need to determine: Does the donor want to have a deeper relationship with the organization, its mission, and you (or someone else)?

How to break the most vicious cycle that hamstrings your organization’s growth


Here are three drivers of the circular situation: Misleading reporting: The majority of nonprofits under-report overhead on tax forms and in fundraising materials. Unrealistic expectations: Donors tend to reward organizations with the “leanest” profiles.

3 key mindshifts to overcoming your fear of asking for a gift

Get Fully Funded

Will the donor laugh at you? Remember why you said “Yes&# to the organization in the first place. Know this: when you step through your fear and share the burning beliefs of your heart, you will be furthering your organization’s mission. Tags: Inspiration Major Donors fear fundraising mindset major donor Happy Fundraising Season! Between now and the end of the year is a great time to make some individual asks.

Direct Mail Yields Major Gift Donors

The Agitator

ACS is committed to a sophisticated multi-channel marketing approach, in which direct mail remains a key work horse, and in which the full potential value of each donor (financial and otherwise) is recognized. Acquisition direct mail direct marketing major donors premium

Thank you for being part of our growing ecosystem


I created Engagement Fundraising and invented our software because I’m really a donor, not a fundraiser. Although, some (fundraisers) might say I’m also a major donor while some others know that I am a legacy donor too.

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HELP! Please….


Basically, we’re trying to help you and your peers understand more about major gift fundraising. What’s considered a major gift for each sector and according to the size of an organization? I really need your help. I funded a study to help you.

Do you know the names of your donor’s influencers?


But the process of telling their story will also help them think about how their lives entwine with your organization’s mission. Don’t ever forget them and don’t ever forget how they connect each donor to your mission. Then reconnect them to your organization’s mission and to reasons why the donors might want to support your cause. It is your job to help your donors remember past life experiences. It is your job to help your donors connect the dots.

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Are you a show up and throw up fundraiser?


Do you seek alignment between your supporters’ individual missions and your organization’s? I’m sure you’ve run into a bunch of “show up and throw up sales people” in your lifetime.

Mid-Level Giving: What’s Your Strategy?

The Agitator

Organizations are leaving millions and millions and millions on the table. In my experience a good deal of reluctance to act revolves around the difficulty of identifying the mid-level or mid-value audience on an organization’s file. Breaking Out of the Status Quo Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data Innovation Major donors premium

Who is a major donor?

Wild Woman Fundraising

This is part two in a series of ten on major gifts for your nonprofit. What are major gifts? Gifts that make a significant difference for your organization. Why pursue leadership or major gifts? The Four Sources for Individual Major Gifts. If you look on a timeline, even people who give small amounts over 30, 40 or 50 years are major donors! Who are your major donors? Rank your donors by recency, frequency and value.

Why it’s time for reinvention


I realize many of you are not in a position to reinvent an entire organization. >> 8 simple ideas to involve your donors and build deeper connections. Fundraising major donor fundraising nonprofit marketing Philanthropy planned giving acquisition

24 Reasons Why Board Members Won’t Ask For Money & What To Do About It

The Agitator

So it figures that in the course of his guiding, goading, and persuading board members to seek funds for the organizations they serve, Jerry has heard a lifetime’s supply of excuses from board members about why they simply can’t — or shouldn’t — ask for money. Board Meeting Swipe File Donor acquisition Fundraising philosophy/profession Major donors Nonprofit management premium