I must sound like a broken record but here’s more nonprofit data that will inspire you to focus more on major donors

iMarketSmart

Are you focused on events and low-dollar donors? If you’re not focused on major donors with capacity, it’s time to alter your strategy. Remember that an exchange of money will only occur if your value proposition is fair and makes your donors feel good.

The simplest way to acquire a new major donor— FAST

iMarketSmart

Everyone wants new major donors. Most nonprofits spend a lot of time and money noodling their data to find them. In my last post, I set forth a simple plan to help you grow your Legacy Society with major planned gifts.

Trending Sources

How Ryan Gosling Thanked a Major Donor

Kivi's Nonprofit Communications Blog

Ryan Gosling: Actor and Nonprofit Communicator? While most of us realize that Ryan Gosling is an attractive man and a good actor, who knew he would be so good at nonprofit communications? She has taken the time to get to know her donors on a personal level so she knows what they like.

Want to have TOO MANY major donors? Read this.

Wild Woman Fundraising

We know that events are the slowest way to make money for a nonprofit. We know that if we care about the future of our nonprofit, we need to start cultivating major donor relationships, and start our major gift program. Want to have TOO MANY major donors?

Every Donor a Major Donor

Nonprofit Consultant Blog

One question that's always likely to come up when I teach a workshop on fund development is, "How do you define a major donor?" People ask this to determine some sort of line in how to thank and care for their donors; where to set the bar in setting aside one group of donors for "special treatment." For some organizations "major" may be those who give gifts over $25,000 or even $50,000, while for others it may be any donor who gives more than $500 or $1,000.

Looking for Major Donors? Build Better Bridges With These Financial Tools

Fundraising 123

Nonprofits stand to build better bridges to affluent donors—leading to valuable long-term philanthropic partnerships—if they understand the various tools used by wealth advisors in charitable giving. Developing working relationships with financial advisors, especially those who work with high-net worth clients, will help you learn about the financial tools available to donors and how they fit into their overall financial plan. Year End Fundraising Attracting New Donors

Are All Donors Major Donors? In Social Medialand, Yes!

Social Media Bird Brain

Image via Advisor to Superheroes Over at A Small Change, Jason Dick had an interesting idea: how about treating every donor as a major donor? What''s the lowest donation amount your small nonprofit has received?

Why nonprofit budgets should be developed in alignment with strategies

iMarketSmart

Instead, push your organization to have a long-term plan (especially when it comes to major and planned gift marketing) that is aligned with your strategies. The post Why nonprofit budgets should be developed in alignment with strategies appeared first on MarketSmart | .

Your donors want to find meaning in their lives. But are you helping them?

iMarketSmart

I’ve droned on and on about the fact that your job is to make your donors feel good and to facilitate the exchange of dollars for value. And, of course, value is in the eye of the beholder (the donor’s eyes). The post Your donors want to find meaning in their lives.

4 powerful major gift “probing closes” (for moving your proposal forward)

iMarketSmart

>> The Secret: Why People Really Make Major Gifts and Bequests. >> >> 10 Ways To Use Body Language To Close More Major Gifts? >> 3 Sure-Fire Ways to Lose Nonprofit Donors. >> A probing close is yet another phrase I made up.

The 6 most read parts of any major gift solicitation letter

iMarketSmart

Here are the 6 most read parts of any major gift solicitation letter: The sender (firstly, the donor wants to see who sent the letter). The donor/recipient’s name (to see if the sender spelled it correctly and if it was sent to them specifically).

What a terrific advertisement!

iMarketSmart

Direct Marketing Fundraising strategy fundraising blog good advertisement examples major donor fundraising marketing blog marketsmart NGO non profit blog nonprofit marketing tips NPO Planned Giving

What’s your fundraising asking style?

iMarketSmart

Recommendations: >> 8 ways to ask for a donation without actually asking. >> Are we sometimes asking donors the wrong questions? >> 12 fundraising questions gift officers should be asking.

Why fundraisers should take some lessons from stockbrokers

iMarketSmart

Major donors stop giving for those very same reasons. Similarly, donors don’t give to nonprofits. They invest in missions through nonprofits. >> Donor offer value checklist.

14 things you must know about your donors to win major gifts (including planned gifts)

iMarketSmart

Here are 14 things you must know about your donors if you want to raise major and planned gifts (13 of which can be obtained from a donor survey ): 1- Why do they care about your nonprofit’s mission? >> Do You Know the Names of Your Donor’s Influencers?

What planned and major gifts officers can learn from Shark Tank

iMarketSmart

Recently, Claire Axelrad (the nonprofit sector’s “practical visionary”) wrote about Shark Tank and what you can learn from the show to raise more money. The post What planned and major gifts officers can learn from Shark Tank appeared first on MarketSmart | .

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Should your CRM include photos of each of your donors?

iMarketSmart

After I read this I began to wonder if, perhaps, fundraising CRM should include photos of each donor by syncing with open API’s that social media like Facebook, LinkedIn and Twitter provide. The post Should your CRM include photos of each of your donors? My uncle is a radiologist.

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12 Fundraising Questions Major and Planned Gift Officers Should Be Asking

iMarketSmart

The best fundraisers know that you can’t ask for money until you’ve aligned with the donor’s personal mission. Which nonprofit does the best job of keeping you involved in its mission and satisfied? >> Three Simple Questions That Establish Donor Trust.

How NOT to write a letter to your supporter community

iMarketSmart

Although this letter is meant for the “community” (non-donors and donors), this is NOT how you should ever address people. It thanks everyone who did not donate before finally thanking the donors (3rd to last sentence at the very end). As a donor, that pissed me off!

9 simple pointers for writing better emails and letters to your donors

iMarketSmart

I hoped to be a business major at the University of Maryland in the 80’s. So, I decided to become a journalism major instead even though I wasn’t very good at writing. So that was that and I majored in journalism instead of business. Interestingly, hardly any of my friends who started their own businesses majored in business. Here are 9 gems from it that might help you write better communications to benefit your donors.

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16 Content Ideas Your Major and Planned Gift Donors Will Love

iMarketSmart

The post 16 Content Ideas Your Major and Planned Gift Donors Will Love appeared first on MarketSmart | . Digital Marketing Direct Marketing Fundraising Lead Generation Major Giving Planned Giving strategy best practices for fundraising Content marketing cultivation for major gifts donor cultivation fundraising tips for nonprofits legacy gift marketing major donors nonprofit marketing Nonprofit Marketing Blog Philanthropy

How ‘Sustainable’ Is Your Organization?

The Agitator

Once upon a time, the question of the ‘sustainability’ of a nonprofit — the ability to deliver services over a long period — was largely limited to foundations and mega-donors concerned that their funds were being put to long and lasting use.

How to prospect and qualify major donors with Jeff Scheifels- Free Webinar

Wild Woman Fundraising

Are you wondering where all of the major donors are hiding? “How to Prospect and Qualify Major Donors for Your Nonprofit,” September 23rd, 10am PT -11am PT, and learn how to find major donors for your nonprofit!

How fast do you respond to your major and planned gift donors’ needs?

iMarketSmart

Yet, in the nonprofit sector fundraisers don’t seem to care as much about generating leads or responding to them. I say this because very few nonprofits make it easy for donors to become leads. How much money do you think your organization could raise if it developed more effective and fluid two-way communication channels that facilitated giving (especially for high-value donors)? The private sector knows all about responding to leads.

When Women Win

The Agitator

Direct mail Donor acquisition Donor retention / loyalty / commitment Fundraising philosophy/profession Innovation Major donors Nonprofit management premium

Should your donors be given a chance to “tip” your organization?

iMarketSmart

Here’s what I mean: I think it would be interesting for us to test allowing donors the opportunity to decide how much of their donation goes toward overhead. Similar to how you tip a waiter, why not allow the donor the choice between several overhead support options?

It’s about questions, not presentations

iMarketSmart

Have you ever found yourself spending hours or even days developing presentations for major donor visits? Ask the right questions first and your donors will feel at ease. For major gifts (and planned gifts) questions begin at the Discovery Phase of the relationship. . That’s when you need to determine: Does the donor want to have a deeper relationship with the organization, its mission, and you (or someone else)?

A “wild woman” interviewed me

iMarketSmart

Digital Marketing Fundraising Lead Generation Major Giving Planned Giving charity blog cultivation for planned giving digital body language donor digital body language engaged donors major donor communication strategy major gift cultivation nonprofit digital strategy nonprofit marketing

Proof that high-dollar donors are more loyal than low-dollar supporters

iMarketSmart

You can see the first one below proving that high-dollar donors are actually more loyal (stickier) than low-dollar supporters. The idea that nonprofits should first seek to gain low dollar donors and move them up the pyramid is just not a wise strategy.

Two Smart Ways to Acquire New Major Donors

iMarketSmart

Recently I was asked to attend a nonprofit’s Board of Directors meeting. Stop spending so much time and money trying to acquire new donors (especially since most nonprofits do not have an effective plan for retaining those new donors).

A Great Old-Fashioned Major Gift Tool

The Agitator

Board Meeting Swipe File Major donors Nonprofit management premiumI love the digital age and all it offers fundraisers today — and what it will increasingly offer in the future.

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3 things every fundraiser needs to consider before they talk politics in front of their donors

iMarketSmart

But what about your donors? Bottom line: Whether you lean left or right, be very careful with your political discourse unless you are absolutely sure about your donors’ leanings. Related posts: >> 15 telephone call don’ts for major and legacy gift fundraisers. >>

More on All Donors as Major Donors

A Small Change

I was blown away with the incredible responses in the All Donors as Major Donors post. ” One major point was that treating all donors as major donors is not possible either logistically or cost-wise.

Fail more.

iMarketSmart

– Napoleon Hill – Too many nonprofits are too afraid to fail. . Recommendations from other fundraising blogs. >> How fear of failure strangles your fundraising. >> Can a Nonprofit Return a Donor’s Gift? “ I have not failed.

Want the best of Smartideas for free?

iMarketSmart

Then they separated them into three major categories: Fundraising. Major gifts. Jones and Andrew Olsen. >> Seeing Through a Donor’s Eyes | Authored by Tom Ahern. I love my staff!! They are so thoughtful!

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Protecting Donor Privacy

The Agitator

And I’m sure a few nonprofit leaders and fundraisers will see the parallel between government’s attempt to crack a murderer’s iPhone and the resistance of Tim Cook, Apple’s CEO, to their attempt, and the efforts of some government officials to compel public. Efforts by the F.B.I.

Quality vs. Quantity: Which is better for selecting fundraising prospects?

iMarketSmart

I’ve always felt that nonprofits spend way too much time and money looking at historical donor data to try to predict future giving. The real drivers of growth (or in our case, giving) are deep connections with customers (donors) on an emotional level.

Fundraising Miracle

The Agitator

Sometimes it feels like the vast majority of fundraisers simply want to ‘make this year’s numbers’ A few do take the time, make the plans and. Short-term thinking is by far the greatest enemy of effective fundraising. Signs of this noxious enemy abound.

10 Qualities You Need To Become A Stellar Nonprofit Storyteller

J Campbell Social Marketing

Storytelling is not only a fantastic way to relate to other humans on a personal level, it is also a fantastic marketing and fundraising tool for nonprofits. Great nonprofit stories: *Convey impact and outcomes; *Elicit emotion and compassion; and.

HELP! Please….

iMarketSmart

Basically, we’re trying to help you and your peers understand more about major gift fundraising. What’s considered a major gift for each sector and according to the size of an organization? I really need your help. I funded a study to help you.