The simplest way to acquire a new major donor— FAST

iMarketSmart

Everyone wants new major donors. Most nonprofits spend a lot of time and money noodling their data to find them. In my last post, I set forth a simple plan to help you grow your Legacy Society with major planned gifts.

I must sound like a broken record but here’s more nonprofit data that will inspire you to focus more on major donors

iMarketSmart

Are you focused on events and low-dollar donors? If you’re not focused on major donors with capacity, it’s time to alter your strategy. Remember that an exchange of money will only occur if your value proposition is fair and makes your donors feel good.

Trending Sources

Claire’s 9 ways to get the major donor visit

iMarketSmart

Getting a donor to see you might actually be the hardest part of your job. . She’s provided 9 useful, proven strategies for getting the major donor visit on her blog. SEE ALSO: >> 6 Ways to Get The Most Out of a Major Donor Visit. The post Claire’s 9 ways to get the major donor visit appeared first on MarketSmart, LLC |. In fact, some fundraisers feel that, once they get the meeting set, they are 80% of the way there!

Are You Quarantining Your Major Donors?

The Agitator

That’s what my fundraising buddies told me 47 years ago when I left university major gift fundraising to help launch a new, direct mail-driven nonprofit called Common Cause. Sadly, too many development directors, major gift officers and CEOs still feel the same way.

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How Ryan Gosling Thanked a Major Donor

Kivi's Nonprofit Communications Blog

Ryan Gosling: Actor and Nonprofit Communicator? While most of us realize that Ryan Gosling is an attractive man and a good actor, who knew he would be so good at nonprofit communications? She has taken the time to get to know her donors on a personal level so she knows what they like.

Want to have TOO MANY major donors? Read this.

Wild Woman Fundraising

We know that events are the slowest way to make money for a nonprofit. We know that if we care about the future of our nonprofit, we need to start cultivating major donor relationships, and start our major gift program. Want to have TOO MANY major donors?

Major Donors and Their No-Good Kids

Kivi's Nonprofit Communications Blog

If we agree that we should develop messaging that resonates with our donors, what should we do when that messaging might be offensive to others? Take the case of donors who make substantial gifts to charities rather than leaving assets to their “good for nothing&# adult children.

10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects

iMarketSmart

Draw out these feelings and your major and planned gift prospects will get more value out of the interactions they have with you and your organization. Empower donors so they feel like they are “righting wrongs.”

Looking for Major Donors? Build Better Bridges With These Financial Tools

Fundraising 123

Nonprofits stand to build better bridges to affluent donors—leading to valuable long-term philanthropic partnerships—if they understand the various tools used by wealth advisors in charitable giving. Developing working relationships with financial advisors, especially those who work with high-net worth clients, will help you learn about the financial tools available to donors and how they fit into their overall financial plan. Year End Fundraising Attracting New Donors

Are All Donors Major Donors? In Social Medialand, Yes!

Social Media Bird Brain

Image via Advisor to Superheroes Over at A Small Change, Jason Dick had an interesting idea: how about treating every donor as a major donor? What''s the lowest donation amount your small nonprofit has received?

Why nonprofit budgets should be developed in alignment with strategies

iMarketSmart

Instead, push your organization to have a long-term plan (especially when it comes to major and planned gift marketing) that is aligned with your strategies. The post Why nonprofit budgets should be developed in alignment with strategies appeared first on MarketSmart | .

How big is the average major gift?

iMarketSmart

Nonprofits usually know their overall average donation size. But when it comes to major gifts things get tricky because before the average amount can be determined, the organization has to first determine what qualifies as a major gift. The post How big is the average major gift?

4 powerful major gift “probing closes” (for moving your proposal forward)

iMarketSmart

>> The Secret: Why People Really Make Major Gifts and Bequests. >> >> 10 Ways To Use Body Language To Close More Major Gifts? >> 3 Sure-Fire Ways to Lose Nonprofit Donors. >> A probing close is yet another phrase I made up.

Your donors want to find meaning in their lives. But are you helping them?

iMarketSmart

I’ve droned on and on about the fact that your job is to make your donors feel good and to facilitate the exchange of dollars for value. And, of course, value is in the eye of the beholder (the donor’s eyes). The post Your donors want to find meaning in their lives.

The 6 most read parts of any major gift solicitation letter

iMarketSmart

Here are the 6 most read parts of any major gift solicitation letter: The sender (firstly, the donor wants to see who sent the letter). The donor/recipient’s name (to see if the sender spelled it correctly and if it was sent to them specifically).

What’s your fundraising asking style?

iMarketSmart

Recommendations: >> 8 ways to ask for a donation without actually asking. >> Are we sometimes asking donors the wrong questions? >> 12 fundraising questions gift officers should be asking.

What a terrific advertisement!

iMarketSmart

Direct Marketing Fundraising strategy fundraising blog good advertisement examples major donor fundraising marketing blog marketsmart NGO non profit blog nonprofit marketing tips NPO Planned Giving

Does 6% Decline In 2017 Giving Thru Mid-Year Spell Year-End Trouble?

The Agitator

Although there has been an increase over 2016 in the number of donors giving under $250 ( up 8.9%) and those giving between $250 and $1000 (up 14.2%) it appears that the important $1,000 + giving segment is down 8.9%. The exception being very large educational and medical-based nonprofits.).

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Why fundraisers should take some lessons from stockbrokers

iMarketSmart

Major donors stop giving for those very same reasons. Similarly, donors don’t give to nonprofits. They invest in missions through nonprofits. >> Donor offer value checklist.

14 things you must know about your donors to win major gifts (including planned gifts)

iMarketSmart

Here are 14 things you must know about your donors if you want to raise major and planned gifts (13 of which can be obtained from a donor survey ): 1- Why do they care about your nonprofit’s mission? >> Do You Know the Names of Your Donor’s Influencers?

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Should your donors be given a chance to “tip” your organization?

iMarketSmart

Here’s what I mean: I think it would be interesting for us to test allowing donors the opportunity to decide how much of their donation goes toward overhead. Similar to how you tip a waiter, why not allow the donor the choice between several overhead support options?

12 Fundraising Questions Major and Planned Gift Officers Should Be Asking

iMarketSmart

The best fundraisers know that you can’t ask for money until you’ve aligned with the donor’s personal mission. Which nonprofit does the best job of keeping you involved in its mission and satisfied? >> Three Simple Questions That Establish Donor Trust.

More on All Donors as Major Donors

A Small Change

I was blown away with the incredible responses in the All Donors as Major Donors post. ” One major point was that treating all donors as major donors is not possible either logistically or cost-wise.

What planned and major gifts officers can learn from Shark Tank

iMarketSmart

Recently, Claire Axelrad (the nonprofit sector’s “practical visionary”) wrote about Shark Tank and what you can learn from the show to raise more money. The post What planned and major gifts officers can learn from Shark Tank appeared first on MarketSmart | .

How NOT to write a letter to your supporter community

iMarketSmart

Although this letter is meant for the “community” (non-donors and donors), this is NOT how you should ever address people. It thanks everyone who did not donate before finally thanking the donors (3rd to last sentence at the very end). As a donor, that pissed me off!

16 Content Ideas Your Major and Planned Gift Donors Will Love

iMarketSmart

The post 16 Content Ideas Your Major and Planned Gift Donors Will Love appeared first on MarketSmart | . Digital Marketing Direct Marketing Fundraising Lead Generation Major Giving Planned Giving strategy best practices for fundraising Content marketing cultivation for major gifts donor cultivation fundraising tips for nonprofits legacy gift marketing major donors nonprofit marketing Nonprofit Marketing Blog Philanthropy

9 simple pointers for writing better emails and letters to your donors

iMarketSmart

I hoped to be a business major at the University of Maryland in the 80’s. So, I decided to become a journalism major instead even though I wasn’t very good at writing. So that was that and I majored in journalism instead of business. Interestingly, hardly any of my friends who started their own businesses majored in business. Here are 9 gems from it that might help you write better communications to benefit your donors.

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Your 3-step plan to get 100X more revenue

iMarketSmart

Yet, most fundraising efforts and the costs associated with them are focused on getting cash (a liquid asset) from donors. That might make sense if you believe that donors will only give using their wallets, checkbooks and credit cards. Most money is not cash.

Should your CRM include photos of each of your donors?

iMarketSmart

After I read this I began to wonder if, perhaps, fundraising CRM should include photos of each donor by syncing with open API’s that social media like Facebook, LinkedIn and Twitter provide. The post Should your CRM include photos of each of your donors? My uncle is a radiologist.

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How ‘Sustainable’ Is Your Organization?

The Agitator

Once upon a time, the question of the ‘sustainability’ of a nonprofit — the ability to deliver services over a long period — was largely limited to foundations and mega-donors concerned that their funds were being put to long and lasting use.

How Will Hurricane Harvey Affect Year-End Giving?

The Agitator

The clear majority of donations went to emergency work undertaken by major national organizations like the American Red Cross, which led fundraising with $2.2 In 2005 the devastation from Hurricanes Katrina and Rita triggered $6.5

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When Women Win

The Agitator

Direct mail Donor acquisition Donor retention / loyalty / commitment Fundraising philosophy/profession Innovation Major donors Nonprofit management premium

How fast do you respond to your major and planned gift donors’ needs?

iMarketSmart

Yet, in the nonprofit sector fundraisers don’t seem to care as much about generating leads or responding to them. I say this because very few nonprofits make it easy for donors to become leads. How much money do you think your organization could raise if it developed more effective and fluid two-way communication channels that facilitated giving (especially for high-value donors)? The private sector knows all about responding to leads.

Another highly requested blog post on why people give

iMarketSmart

Related Posts. >> Words That Work: The Phrases That Encourage Planned Giving. >> 5 ways to keep your donors from slipping away. You may have heard that the reason why people give is because they were asked.

Fail more.

iMarketSmart

– Napoleon Hill – Too many nonprofits are too afraid to fail. . Recommendations from other fundraising blogs. >> How fear of failure strangles your fundraising. >> Can a Nonprofit Return a Donor’s Gift? “ I have not failed.

Proof that high-dollar donors are more loyal than low-dollar supporters

iMarketSmart

You can see the first one below proving that high-dollar donors are actually more loyal (stickier) than low-dollar supporters. The idea that nonprofits should first seek to gain low dollar donors and move them up the pyramid is just not a wise strategy.

It’s about questions, not presentations

iMarketSmart

Have you ever found yourself spending hours or even days developing presentations for major donor visits? Ask the right questions first and your donors will feel at ease. For major gifts (and planned gifts) questions begin at the Discovery Phase of the relationship. . That’s when you need to determine: Does the donor want to have a deeper relationship with the organization, its mission, and you (or someone else)?

How to prospect and qualify major donors with Jeff Scheifels- Free Webinar

Wild Woman Fundraising

Are you wondering where all of the major donors are hiding? “How to Prospect and Qualify Major Donors for Your Nonprofit,” September 23rd, 10am PT -11am PT, and learn how to find major donors for your nonprofit!

Protecting Donor Privacy

The Agitator

And I’m sure a few nonprofit leaders and fundraisers will see the parallel between government’s attempt to crack a murderer’s iPhone and the resistance of Tim Cook, Apple’s CEO, to their attempt, and the efforts of some government officials to compel public. Efforts by the F.B.I.

10 Qualities You Need To Become A Stellar Nonprofit Storyteller

J Campbell Social Marketing

Storytelling is not only a fantastic way to relate to other humans on a personal level, it is also a fantastic marketing and fundraising tool for nonprofits. Great nonprofit stories: *Convey impact and outcomes; *Elicit emotion and compassion; and.