More on All Donors as Major Donors

A Small Change

I was blown away with the incredible responses in the All Donors as Major Donors post. ” One major point was that treating all donors as major donors is not possible either logistically or cost-wise.

The simplest way to acquire a new major donor— FAST

iMarketSmart

Everyone wants new major donors. Most nonprofits spend a lot of time and money noodling their data to find them. In my last post, I set forth a simple plan to help you grow your Legacy Society with major planned gifts.

I must sound like a broken record but here’s more nonprofit data that will inspire you to focus more on major donors

iMarketSmart

Are you focused on events and low-dollar donors? If you’re not focused on major donors with capacity, it’s time to alter your strategy. Remember that an exchange of money will only occur if your value proposition is fair and makes your donors feel good.

Free Webinar: 9 Useful Proven Strategies To Get The Major Donor Visit (Claire Axelrad)

iMarketSmart

Start the year off strong by learning from Claire some great tips on setting appointments with major donors. When to talk about money. The post Free Webinar: 9 Useful Proven Strategies To Get The Major Donor Visit (Claire Axelrad) appeared first on MarketSmart.

Cold calling major donors to arrange appointments doesn’t work— but this method does

iMarketSmart

That’s why, these days, you need to insert a crucial step in between your marketing/communications and your outreach calls if you want to set-up more appointments with highly qualified major and legacy donors or prospects. Your donors really have no reason to trust you.

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Engagement Calling Metrics for Lead Outreach Associates Tasked With Arranging Meetings With Major Donor & Legacy Donor Prospects

iMarketSmart

About 1 1/2 years ago I introduced the concept of Engagement Calling as the best way to land appointments with highly qualified, major gift donor prospects (much better than cold calling). Remember, time is money and gift officer salaries tend to be high.

Two Smart Ways to Acquire New Major Donors

iMarketSmart

Stop spending so much time and money trying to acquire new donors (especially since most nonprofits do not have an effective plan for retaining those new donors). My recommendations to the Board were as follows: Focus on major gifts. But what about your mid-level donors?

Top 2 cringeworthy things some fundraisers say to major donor prospects (and what they might want to say instead)

iMarketSmart

I guess they figure they’ll ‘wow’ donor prospects into giving because they and their organization are so awesome. Most major donor prospects are not looking for an update.

15 marketing essentials for major donors and legacy society members

iMarketSmart

If about 80% of your revenue comes from approximately 20% of your donors, you should be spending an exorbitant amount of time and money on your marketing for that audience. Don’t just ask for money, explain the problem/need and empower them to make an impact.

You’ve got leads (identified major donor prospects) but are they ‘outreach-ready’?

iMarketSmart

People and vendors in our sector talk a lot about identifying donors, but getting them ready to meet with you is a different story. The problem is that most donors simply aren’t ready to talk to you yet. During our chat, I told her that most ‘identified’ major and planned gift prospects need to be cultivated before outreach. Using that tool you’ll capture each donor’s interests, passions and a lot more.

Can raising money be like building furniture?

iMarketSmart

They care immensely about the donors they serve too. I even know plenty of fundraisers that have developed loving relationships with donors over the years. For the donor, the fundraiser works hard to craft the perfect fit— with precision. So she hands over her hard-earned money.

Finally, you can learn what words work to raise money!

iMarketSmart

Recommendations: >> Free eBook: Copywriting tips you can use to get more legacy gifts. >> How to write appeal letters to major donors. The post Finally, you can learn what words work to raise money!

How To Make Requesting a Donation Face to Face From A Major Donor Easier

Seeking Grant Money Today

A major donor campaign is a fundraising method where nonprofits develop existing or new donors that consistently give at larger single donation increments compared to the average individual donor. And yes, asking anyone for money for anything, including a nonprofit, can be daunting, awkward, and even something one works to avoid having to do. On the other hand, no one should be overdoing any interactions between the nonprofit and its donors, either.

Starting a Major Donor Circle

Fundraising Breakthroughs

You'll need half a dozen planner/askers (who are also donors, most of whom will donate a gift on the pyramid). I like this strategy because it's not hard for the fundraising consultant/helper/guide to figure out how to do it, because it's hard to do, because it takes intensive focus and (yikes) volunteers will learn"by fire" to ask for money. For groups who haven't done much major donor fundraising, using this strategy as a kickoff has some real appeal.

Getting Major Donors To Contribute Large Regular Donations Can Stabilize Cash Flow

Seeking Grant Money Today

Due to the economic slow down, Seeking Grant Money Today' s past three posts have provided fundraising suggestions beyond grant writing, because raising grant money isn't a quick way to raise funds. I recommend that your nonprofit consider developing stronger relationships with its donors who give or could give in large amounts. The goal of the major donor campaign is to raise larger amount contributions, that are given regularly (more often), year to year.

Why fundraisers should take some lessons from stockbrokers

iMarketSmart

Major donors stop giving for those very same reasons. Similarly, donors don’t give to nonprofits. With stockbrokers, investors seek to feel good and make money as a result of their engagement, relationship, partnership, and shared vision.

Spruce Up Your Donation Pages (and Make More Money!)

Kivi's Nonprofit Communications Blog

Tom Ahern, fundraising and copywriting expert, is presenting a two-part webinar series next week only on donor-centered websites : Writing a Donor-Centered Website. During this training, you will learn how to: Welcome strangers into your donor family. Retain far more new donors.

Raise Supporters Not Support

A Small Change

Everyone always talks about fundraising as having to do with raising money or providing funds for an organization. Because I think fundraising is about developing people (see All Donors as Major Donors ) not farming money. Capital & Major Donors activism

Would you give money to this person?

iMarketSmart

I think all of us would agree that one of the most basic reasons why any major donor would give you and your organization money is because they trust you. Don’t you think a major donor will look there to see who you are before they meet you?

Working With Major Donors During a Tough Economy

Fundraising Breakthroughs

David is a friend and colleague from our work together raising money in Indian Country and in the local community arts scene. He offers this idea as a personal approach to major prospects and "high-influence" donors, especially for an organization in the middle of a major campaign where staff are worried about the consistency of pledges during the current economy. In addition, these same donors would be eligible for a charitable deduction because of the cash donation.

Discovery, Cultivation, Solicitation & Stewardship

A Small Change

How often do we talk about creating a great process to cultivate or steward donors and then never actually take the time to spend with the donor? Discovery: This is taking the time to talk with a donor about their interests. This process is about finding donors that are interested in the kind of charitable work of your nonprofit. Cultivation: The process by which you improve and grow the relationship with a donor. This does not include asking for money.

24 Reasons Why Board Members Won’t Ask For Money & What To Do About It

The Agitator

So it figures that in the course of his guiding, goading, and persuading board members to seek funds for the organizations they serve, Jerry has heard a lifetime’s supply of excuses from board members about why they simply can’t — or shouldn’t — ask for money. Board Meeting Swipe File Donor acquisition Fundraising philosophy/profession Major donors Nonprofit management premium

Focus on the mission, not the money

Get Fully Funded

Too many times, nonprofit Fundraisers get so focused on the money that they forget to communicate about the mission. I’ve seen this in direct mail appeals, grant proposals, and major donor visits. . Keep this in mind: it’s not about the money you need. When you share from that point of view, your appeals take on a much richer tone than if you’re just begging for money.

The Value of Saying No

A Small Change

Sure, I like hearing yes much more, but “No” is my second favorite answer when I ask for money. The majority of asks that I’ve done in my life result in a vague answer that can be really hard to figure out, does not help in terms of sorting out what to do next.

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10 Ways to Use Body Language to Close More Major Gifts

iMarketSmart

Donors get clues about the emotional intent behind your words from non-verbal sources (such as body language and voice intonation). If your body language and voice intonation are not aligned with your words, donors believe the body language and voice intonation every time.

All Talk And No Give

A Small Change

A pet peeve of mine is when a development office spends all their time talking about donors and none of their time talking to donors. And it is also a good idea to gain input from those experts at your nonprofit that know how to ask for money and know the donor you are talking with.

How Your Restaurant Waiter Can Teach You About Fundraising

iMarketSmart

Your waiter is basically working to inspire you to donate money after your meal to fund their livelihood. What are you giving your donors? The theory of reciprocity is powerful. And nowhere is it displayed more dramatically than in restaurants every day. Think about it.

How to ASSURE a Gift

A Small Change

ASSURE is an acronym (or as I call it an ASKronym) that we are currently using with our campaign when we approach a potential donor. A – Acknowledge – Thank the donor for their past gifts or volunteer involvement. Maybe mention how the money was spent or what difference it made.

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Get Over Your Fear of Asking for Big Gifts

Get Fully Funded

One of the fastest ways to raise big money for your nonprofit is to work with individual donors, especially those capable of giving major gifts. Here’s a short video where I explain how to get over your fear of approaching the donor and asking for the big gift.

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Get Over Your Fear of Asking for Big Gifts

Get Fully Funded

One of the fastest ways to raise big money for your nonprofit is to work with individual donors, especially those capable of giving major gifts. Here’s a short video where I explain how to get over your fear of approaching the donor and asking for the big gift.

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3 things every fundraiser needs to consider before they talk politics in front of their donors

iMarketSmart

But what about your donors? Bottom line: Whether you lean left or right, be very careful with your political discourse unless you are absolutely sure about your donors’ leanings. Related posts: >> 15 telephone call don’ts for major and legacy gift fundraisers. >>

A Tool from the Vault – Simple Solicitation Letters

A Small Change

If you are like many non-profits today you probably said, “my letter was a page and a half, I told the donor all about my administrative rate, why they should give, how it will help them, what the program they are giving to is, what the program does, where their money went, where there money will go, how many people we serve, etc.” Your letters should be under a page and describe what you are asking your donor for and why. Where the money will be going?

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Thank you for being part of our growing ecosystem

iMarketSmart

I created Engagement Fundraising and invented our software because I’m really a donor, not a fundraiser. Although, some (fundraisers) might say I’m also a major donor while some others know that I am a legacy donor too.

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Annual Fund Science and Major Gifts Artistry

A Small Change

Every community has a few established nonprofits that are raising big money and are super respected. The established and successful nonprofits have robust annual programs that feed a developed major gifts program. Every nonprofit needs both an annual and major gifts program.

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Be Quiet!

A Small Change

The next person to talk should not be you, it should be the donor. But if you do not give the donor the opportunity to talk you will never find out if they will or can give the gift you asked for. This silence and waiting can be one of the hardest parts about asking for money.

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Good question!

A Small Change

Instead of just throwing money at this, are there other ways I can get involved? Annual Fundraising Capital & Major Donors I’m always impressed and grateful when a current supporter or prospect asks good questions.

Making “The Ask”

A Small Change

Many nonprofits make the mistake of spending all their time planning “The Ask” and no time cultivating and stewarding their donors. Your donor needs to know who you are and have a relationship with you in order to make a good ask.

14 things you must know about your donors to win major gifts (including planned gifts)

iMarketSmart

Here are 14 things you must know about your donors if you want to raise major and planned gifts (13 of which can be obtained from a donor survey ): 1- Why do they care about your nonprofit’s mission? 8- What do they hope your organization will do with their money?

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Your donors want to find meaning in their lives. But are you helping them?

iMarketSmart

I’ve droned on and on about the fact that your job is to make your donors feel good and to facilitate the exchange of dollars for value. And, of course, value is in the eye of the beholder (the donor’s eyes). Figure that out and I bet you’ll raise more money, faster.

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Setting Expectations

A Small Change

I discussed a little bit of this struggle in one of my last posts Annual Fund Science and Major Gifts Artistry. In your major gifts office it means that if you have 25 major gifts donors it is probably not realistic for you to grow that number to 100 in one year.

Annual Board Solicitations

A Small Change

This gets your board members in the regular practice of asking for money, which gives you more options when you are soliciting people. It makes a big difference when you are asking for money to have a board member along that knows what they are doing. Capital & Major Donors

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Turning it Over to the Donor

A Small Change

Did you know that your donors can give more than money? Of course you do—many organizations strongest advocates are their major and monthly donors. One of these ways is to use your donors as advocates and development officers. What if you provided your donors with the tools that they needed to tell the story of your non-profit to their friends? Annual Fundraising Capital & Major Donors foundation major gifts

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The Heart of a Program Staffer

A Small Change

Money is one of the closest things to our hearts and can be one of the most heartfelt responses to a need. That is what our donors are they are the community advocates, the “evangelists,” the story tellers, of the important work that we are trying to do.