A Tool from the Vault – Simple Solicitation Letters
A Small Change
JULY 15, 2015
If you are like many non-profits today you probably said, “my letter was a page and a half, I told the donor all about my administrative rate, why they should give, how it will help them, what the program they are giving to is, what the program does, where their money went, where there money will go, how many people we serve, etc.” Your letters should be under a page and describe what you are asking your donor for and why. Where the money will be going?