6 major donor expectations you simply cannot ignore

iMarketSmart

Major donors expect to be able to have a dialogue with an organization and its staff. Major donors expect to maintain power over whether or not they grant permission for dialogue to happen. Major donors expect their engagements to be convenient for them. Major donors expect you to focus on them (be relevant and provide value that suits their needs and desires). Major donors expect to be able to self-direct their decision-making journey.

3 major donor myths broken by Andrew Olsen

iMarketSmart

On his blog , he debunks 3 major donor myths that pertain to marketing. Myth #1: Major donors don’t give through the mail or online. Myth #2: Your best donors will freak out if you contact them multiple times within a few months. Myth #3: Social service organizations (especially those that feed/shelter the homeless) don’t have real major donor supporters. The post 3 major donor myths broken by Andrew Olsen appeared first on MarketSmart | .

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More on All Donors as Major Donors

A Small Change

I was blown away with the incredible responses in the All Donors as Major Donors post. ” One major point was that treating all donors as major donors is not possible either logistically or cost-wise. It surprised me because it reminded me that our current “major” gifts systems don’t always work and she gave a tangible example how to cultivate a $25 donor as if they were a major donor.

Claire’s 9 ways to get the major donor visit

iMarketSmart

Getting a donor to see you might actually be the hardest part of your job. . She’s provided 9 useful, proven strategies for getting the major donor visit on her blog. SEE ALSO: >> 6 Ways to Get The Most Out of a Major Donor Visit. The post Claire’s 9 ways to get the major donor visit appeared first on MarketSmart, LLC |. In fact, some fundraisers feel that, once they get the meeting set, they are 80% of the way there!

3 amazing quotes from major donors

iMarketSmart

” Dorothy Simmerly - Major supporter of the Episcopal Church. The post 3 amazing quotes from major donors appeared first on MarketSmart. Fundraising Major Giving major donors major gift fundraising“I walk over to my desk, take out my pen, and get ready to sign a check for an important program. It’s a great thrill! It means that I’ve done something that is important. There’s great joy in my giving. It’s thrilling.

Are your letters to major donors and donor prospects any good?

iMarketSmart

Direct mail letters are powerful because, when done right, they make donors feel good. Your communications will either make a donor feel good, bad or indifferent. So, as you begin to prepare them, you should aim to ensure that they make your donors feel good and avoid making them feel bad or indifferent. I’ll bet you have rarely (if ever) read the letters your co-worker’s sent to their portfolio of donors. Direct mail is NOT dead!

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The simplest way to acquire a new major donor— FAST

iMarketSmart

Everyone wants new major donors. In my last post, I set forth a simple plan to help you grow your Legacy Society with major planned gifts. Related Posts. >> 3 Amazing Quotes from Major Donors. >> Get Started with 3-to-1 Major Gift Fundraising. The post The simplest way to acquire a new major donor— FAST appeared first on MarketSmart | . Most nonprofits spend a lot of time and money noodling their data to find them.

Are Fan Bases Major Donors?

A Small Change

Should we start treating our online fan bases as major donors? In order to cultivate your fan base, you will use many of the traditional relationship management techniques you would use in traditional moves management or major gifts fundraising. You need to stay in touch with your fan base in much the same way that you need to stay in regular touch with your donors. And it is a little bit of a crazy idea to start thinking of that group in major gifts terms.

Why Fundraisers Won’t Call Major Donors (EF-S02-E02)

iMarketSmart

The big topic this week is why fundraisers are afraid to call major donors. The post Why Fundraisers Won’t Call Major Donors (EF-S02-E02) appeared first on MarketSmart, LLC |. On today’s episode we continue our discussion on phone calls. Make sure to listen to the season 1 finale for the first part of this discussion. Podcast

Nonprofit Branding: OOPS! Blowing off a Major Donor

NonProfit Branding

Pretty cool lessons here about judgement errors that beginners must avoid, the public role of the development officer and Major Donor Abuse…… Fundraising I hogged the media spotlight. Denied access to the woman who actually owned the media! How dumb… This is another embarrassing mistake from my youth.

I must sound like a broken record but here’s more nonprofit data that will inspire you to focus more on major donors

iMarketSmart

Are you focused on events and low-dollar donors? If you’re not focused on major donors with capacity, it’s time to alter your strategy. Remember that an exchange of money will only occur if your value proposition is fair and makes your donors feel good. It’s too time-consuming, tedious and expensive to provide the same level of value to your small donors. Bottom line: Focus on big donors first.

The #1 Way to Generate More New Major Donors Fast

iMarketSmart

The single smartest, lowest-cost and fastest way to generate more new major donors is to ask your current major donors to introduce you to their friends, family members, and others who care about your mission. In commercial business we call these “referrals” and the process of getting them needs to be institutionalized at your organization— especially at the major donor level. Do it today and you’ll grow your major donor list fast.

Major Donors and Their No-Good Kids

Kivi's Nonprofit Communications Blog

If we agree that we should develop messaging that resonates with our donors, what should we do when that messaging might be offensive to others? Take the case of donors who make substantial gifts to charities rather than leaving assets to their “good for nothing&# adult children.

3 questions every major donor asks themselves after they give

iMarketSmart

Related Posts: >>5 thoughts that might lead your supporters to feel donor remorse. >>Is Is Your Donor “Endangered”? The post 3 questions every major donor asks themselves after they give appeared first on MarketSmart, LLC |. “What did they do with my money?”. Would my money yield more impact if I gave it to another organization?”. “Do Do they make me feel good or bad?”. LIKE THIS BLOG POST? LEAVE YOUR COMMENTS BELOW AND/OR SHARE IT WITH YOUR PEERS!

Cold calling major donors to arrange appointments doesn’t work— but this method does

iMarketSmart

That’s why, these days, you need to insert a crucial step in between your marketing/communications and your outreach calls if you want to set-up more appointments with highly qualified major and legacy donors or prospects. At the time, we were interrupting fundraisers like you (not donors) via telephone as we attempted to set appointments so we could demonstrate our products and services. Your donors really have no reason to trust you.

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How to Find Major Donors: The Nonprofit's Ultimate Guide

Fundraising Coach

Whether your nonprofit seeks to expand its outreach, embark on a new project, or maintain the good work that you’re already doing, you need the significant support of major donors. Major donors make the largest contributions that your organization receives, so your organization will want to work hard to find them and retain their support. Donors who are capable of giving major gifts tend to prefer that your organization ask them for these significant contributions.

Free Webinar: 9 Useful Proven Strategies To Get The Major Donor Visit (Claire Axelrad)

iMarketSmart

Start the year off strong by learning from Claire some great tips on setting appointments with major donors. The post Free Webinar: 9 Useful Proven Strategies To Get The Major Donor Visit (Claire Axelrad) appeared first on MarketSmart. Smartideas best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation Fundraising fundraising tips Strategy webinar

Engagement Calling Metrics for Lead Outreach Associates Tasked With Arranging Meetings With Major Donor & Legacy Donor Prospects

iMarketSmart

About 1 1/2 years ago I introduced the concept of Engagement Calling as the best way to land appointments with highly qualified, major gift donor prospects (much better than cold calling). Again, the best way to capture this information is through the use of a donor survey but you can use other lead generation offers too. Engagement calling, not cold calling!

Two Smart Ways to Acquire New Major Donors

iMarketSmart

Stop spending so much time and money trying to acquire new donors (especially since most nonprofits do not have an effective plan for retaining those new donors). My recommendations to the Board were as follows: Focus on major gifts. One of the board members said, “But we really just need more new donors.” Meanwhile, your current major donors are probably getting first class treatment from your organization.

5 Ways You Can Get Meetings with Major Donors (Even When They Won’t Answer their Phone)

iMarketSmart

I hear the following all the time when I ask fundraisers about their efforts to land meetings with major and legacy donors: “I tried calling, but they didn’t answer the phone,” they say. Set aside what you, your boss and your board want and, instead, consider what they (your donors) might want. recognize that if you are only calling once via one communication channel you are actually doing a disservice to your donor.

Are All Donors Major Donors? In Social Medialand, Yes!

Social Media Bird Brain

Image via Advisor to Superheroes Over at A Small Change, Jason Dick had an interesting idea: how about treating every donor as a major donor? A Small Change Board of directors development donation donor cultivation Facebook fundraising Jason Dick Nonprofit organization Pinterest Small nonprofit social communication social media Twitter

6 themes you need to recognize about your major donors in the digital era

iMarketSmart

Major and planned gift donors want to engage on multiple channels. Major and planned gift donors want convenience. Major and planned gift donors want transparency. Major and planned gift donors consider their options. Major and planned gift donors want customer service. Major and planned gift donors want you to hear them. Tweet this!

15 marketing essentials for major donors and legacy society members

iMarketSmart

If about 80% of your revenue comes from approximately 20% of your donors, you should be spending an exorbitant amount of time and money on your marketing for that audience. If you haven’t done this with every single major donor, you’re missing a big opportunity to keep up with their career and life. Major donors want to feel like they are needed.

Are You Quarantining Your Major Donors?

The Agitator

That’s what my fundraising buddies told me 47 years ago when I left university major gift fundraising to help launch a new, direct mail-driven nonprofit called Common Cause. Sadly, too many development directors, major gift officers and CEOs still feel the same way. It’s as though exposure to direct mail or email will somehow infect their major donors and prospects. “You’ll never get milk from a cow by sending it a letter.”

Top 2 cringeworthy things some fundraisers say to major donor prospects (and what they might want to say instead)

iMarketSmart

I guess they figure they’ll ‘wow’ donor prospects into giving because they and their organization are so awesome. Most major donor prospects are not looking for an update. Quite often the donor prospects say they never received the information or seem to have forgotten requesting it altogether. ” Then go right into recounting the major points you learned about them in the last discussion.

You’ve got leads (identified major donor prospects) but are they ‘outreach-ready’?

iMarketSmart

People and vendors in our sector talk a lot about identifying donors, but getting them ready to meet with you is a different story. The problem is that most donors simply aren’t ready to talk to you yet. During our chat, I told her that most ‘identified’ major and planned gift prospects need to be cultivated before outreach. Using that tool you’ll capture each donor’s interests, passions and a lot more.

10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects

iMarketSmart

Draw out these feelings and your major and planned gift prospects will get more value out of the interactions they have with you and your organization. Empower donors so they feel like they are “righting wrongs.” The post 10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects appeared first on MarketSmart. Find ways to release dopamine and/or oxytocin in your supporters’ brains.

5 Ways to Get Your Major Donors to Refer You and Your Organization to Others

iMarketSmart

Make sure the reminder includes a benefit for the major supporter such as: “Please consider referring your friends to me so I can help them learn how they can impact too. The post 5 Ways to Get Your Major Donors to Refer You and Your Organization to Others appeared first on MarketSmart. Constantly ask them to refer you. Have a referral mindset and remember, if you don’t ask… you won’t get. Remind them to refer you.

Imagine If You Could Set Up a Meeting With a New Major Donor Every 92.13 Minutes

iMarketSmart

So now, wouldn’t it be great if you could set up a meeting with a new major or planned giving donor prospect every 92.13 The post Imagine If You Could Set Up a Meeting With a New Major Donor Every 92.13 Thanks to engagement marketing (for private businesses – like MarketSmart!) we have driven up our conversion rate for setting up meetings with fundraisers. Now we are more efficient than ever.

Looking for Major Donors? Build Better Bridges With These Financial Tools

Fundraising 123

Nonprofits stand to build better bridges to affluent donors—leading to valuable long-term philanthropic partnerships—if they understand the various tools used by wealth advisors in charitable giving. Developing working relationships with financial advisors, especially those who work with high-net worth clients, will help you learn about the financial tools available to donors and how they fit into their overall financial plan. Each donor''s personal and tax situation is unique.

Every Donor a Major Donor

The Nonprofit Consultant

One question that's always likely to come up when I teach a workshop on fund development is, "How do you define a major donor?" People ask this to determine some sort of line in how to thank and care for their donors; where to set the bar in setting aside one group of donors for "special treatment." For some organizations "major" may be those who give gifts over $25,000 or even $50,000, while for others it may be any donor who gives more than $500 or $1,000.

10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects

iMarketSmart

Draw out these feelings and your major and planned gift prospects will get more value out of the interactions they have with you and your organization. Empower donors so they feel like they are “righting wrongs.” The post 10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects appeared first on MarketSmart. Find ways to release dopamine and/or oxytocin in your supporters’ brains.

10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects

iMarketSmart

Draw out these feelings and your major and planned gift prospects will get more value out of the interactions they have with you and your organization. Empower donors so they feel like they are “righting wrongs.” The post 10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects appeared first on MarketSmart. Find ways to release dopamine and/or oxytocin in your supporters’ brains.

7 big ideas for raising ‘major gifts of assets’ right now from Dr. Russell James

iMarketSmart

57% of your donors. of donors make up 67.4% Conduct tech-enabled donor discovery by asking every supporter (including donors, volunteers, beneficiaries, staff and so on) to take a survey.

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Major Donor Fundraising

Fundraising Breakthroughs

Working on a couple of training events, and rediscovered a bunch of old posts on cultivation and fundraising with major donors: Seven Fundraising Principles Asking for Gifts Turning Contacts into Donors Checking in with Grassroots Donors Fundraising Dream Personalized Donor Cultivation Everyone is a Fundraiser. Tags: major gifts

7 Major Gift Fundraising Benchmarks You Really Need To Know

iMarketSmart

The 2020 Major Gift Benchmark Study asked people working in nonprofit organizations (n=580) what they consider to be a major gift, how they are staffed to raise major gifts, the types of information used to identify major gift prospects, and more. Study respondents were also asked if their organization met their annual major gift fundraising goal. What is considered to be a major gift by fundraisers? Before we begin.

Starting a Major Donor Circle

Fundraising Breakthroughs

You'll need half a dozen planner/askers (who are also donors, most of whom will donate a gift on the pyramid). For groups who haven't done much major donor fundraising, using this strategy as a kickoff has some real appeal. Someone on a consultants' discussion group recently asked about how to set up aDonors Circle program. I think the best, clearest, grassroots/community-level strategy can be found in Kim Klein's book Fundraising in a Crisis.

How To Make Requesting a Donation Face to Face From A Major Donor Easier

Seeking Grant Money Today

A major donor campaign is a fundraising method where nonprofits develop existing or new donors that consistently give at larger single donation increments compared to the average individual donor. In my post, Getting Major Donors to Contribute Large Regular Donations Can Stabilize Cash Flow I explain what a major donor campaign looks like, how one works, and how your nonprofit can begin one. It's true with major donation requests, too.

What Major Donors Want in a Fundraiser

Fundraising Breakthroughs

GuideStar - News - Articles - What Major Donors Expect in a Fundraiser An article worth reading for a self-check on motivation, passion, and such

What your donor REALLY wants

Get Fully Funded

Tags: Donor Relations General Fundraising Major Donors nonprofit fundraising

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HELP! Please….

iMarketSmart

Basically, we’re trying to help you and your peers understand more about major gift fundraising. If you do, you’ll help to create industry benchmark comparisons and evidence-based research findings on the following and more: What % of your peers hit their major gift revenue goals each year? What’s considered a major gift for each sector and according to the size of an organization? I really need your help. I funded a study to help you.

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Getting Major Donors To Contribute Large Regular Donations Can Stabilize Cash Flow

Seeking Grant Money Today

I recommend that your nonprofit consider developing stronger relationships with its donors who give or could give in large amounts. Developing these particular contributors into regular contributors who give more each year, is called a major donor campaign, so those who do or could give in larger amounts are called major donors. The goal of the major donor campaign is to raise larger amount contributions, that are given regularly (more often), year to year.

Working With Major Donors During a Tough Economy

Fundraising Breakthroughs

He offers this idea as a personal approach to major prospects and "high-influence" donors, especially for an organization in the middle of a major campaign where staff are worried about the consistency of pledges during the current economy. For major donors or prospects, an organization might draft a proposal asking these individuals to consult their financial advisors about selling low-performing stocks and then donating the cash proceeds.