iMarketSmart

JUNE 28, 2017

Major donors expect to be able to have a dialogue with an organization and its staff. Major donors expect to maintain power over whether or not they grant permission for dialogue to happen. Major donors expect their engagements to be convenient for them. Major donors expect you to focus on them (be relevant and provide value that suits their needs and desires). Major donors expect to be able to self-direct their decision-making journey.

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iMarketSmart

FEBRUARY 27, 2017

On his blog , he debunks 3 major donor myths that pertain to marketing. Myth #1: Major donors don’t give through the mail or online. Myth #2: Your best donors will freak out if you contact them multiple times within a few months. Myth #3: Social service organizations (especially those that feed/shelter the homeless) don’t have real major donor supporters. The post 3 major donor myths broken by Andrew Olsen appeared first on MarketSmart | .

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Major Donors Donors Lead Generation View 126

iMarketSmart

FEBRUARY 24, 2021

That’s why, these days, you need to insert a crucial step in between your marketing/communications and your outreach calls if you want to set-up more appointments with highly qualified major and legacy donors or prospects. Your donors really have no reason to trust you.

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Work Major Donors Average Best Practices 130

A Small Change

APRIL 29, 2014

I was blown away with the incredible responses in the All Donors as Major Donors post. ” One major point was that treating all donors as major donors is not possible either logistically or cost-wise. It surprised me because it reminded me that our current “major” gifts systems don’t always work and she gave a tangible example how to cultivate a $25 donor as if they were a major donor.

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Major Donors Donors Attitudes Demand 126

iMarketSmart

MAY 28, 2015

” Dorothy Simmerly - Major supporter of the Episcopal Church. The post 3 amazing quotes from major donors appeared first on MarketSmart. Fundraising Major Giving major donors major gift fundraising“I walk over to my desk, take out my pen, and get ready to sign a check for an important program. It’s a great thrill! It means that I’ve done something that is important. There’s great joy in my giving. It’s thrilling.

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Major Donors Donors Church Program 122

iMarketSmart

JULY 7, 2017

Getting a donor to see you might actually be the hardest part of your job. . She’s provided 9 useful, proven strategies for getting the major donor visit on her blog. SEE ALSO: >> 6 Ways to Get The Most Out of a Major Donor Visit. The post Claire’s 9 ways to get the major donor visit appeared first on MarketSmart, LLC |. In fact, some fundraisers feel that, once they get the meeting set, they are 80% of the way there!

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Major Donors Donors Jobs Question 100

iMarketSmart

AUGUST 7, 2019

Direct mail letters are powerful because, when done right, they make donors feel good. Your communications will either make a donor feel good, bad or indifferent. So, as you begin to prepare them, you should aim to ensure that they make your donors feel good and avoid making them feel bad or indifferent. I’ll bet you have rarely (if ever) read the letters your co-worker’s sent to their portfolio of donors. Direct mail is NOT dead!

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Letter Major Donors Prospect Direct Mail 100

Kivi's Nonprofit Communications Blog

MARCH 8, 2012

She has taken the time to get to know her donors on a personal level so she knows what they like. Ryan Gosling: Actor and Nonprofit Communicator? While most of us realize that Ryan Gosling is an attractive man and a good actor, who knew he would be so good at nonprofit communications?

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Major Donors Donors Ideas March 215

A Small Change

JUNE 14, 2010

Should we start treating our online fan bases as major donors? In order to cultivate your fan base, you will use many of the traditional relationship management techniques you would use in traditional moves management or major gifts fundraising. You need to stay in touch with your fan base in much the same way that you need to stay in regular touch with your donors. And it is a little bit of a crazy idea to start thinking of that group in major gifts terms.

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Major Donors Donors Web 2.0 Techniques 128

NonProfit Branding

DECEMBER 10, 2013

Pretty cool lessons here about judgement errors that beginners must avoid, the public role of the development officer and Major Donor Abuse…… Fundraising I hogged the media spotlight. Denied access to the woman who actually owned the media! How dumb… This is another embarrassing mistake from my youth.

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Major Donors Brand Branding Youth 184

iMarketSmart

JANUARY 25, 2018

The big topic this week is why fundraisers are afraid to call major donors. The post Why Fundraisers Won’t Call Major Donors (EF-S02-E02) appeared first on MarketSmart, LLC |. On today’s episode we continue our discussion on phone calls. Make sure to listen to the season 1 finale for the first part of this discussion. Podcast

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Major Donors Donors Fundraising Fundraiser 100

iMarketSmart

MARCH 25, 2015

The single smartest, lowest-cost and fastest way to generate more new major donors is to ask your current major donors to introduce you to their friends, family members, and others who care about your mission. In commercial business we call these “referrals” and the process of getting them needs to be institutionalized at your organization— especially at the major donor level. Do it today and you’ll grow your major donor list fast.

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Major Donors Generation Commercial Cost 142

iMarketSmart

JANUARY 20, 2017

Are you focused on events and low-dollar donors? If you’re not focused on major donors with capacity, it’s time to alter your strategy. Remember that an exchange of money will only occur if your value proposition is fair and makes your donors feel good. It’s too time-consuming, tedious and expensive to provide the same level of value to your small donors. Bottom line: Focus on big donors first.

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Major Donors Donors Proposal USA 130

iMarketSmart

OCTOBER 27, 2017

Related Posts: >>5 thoughts that might lead your supporters to feel donor remorse. >>Is Is Your Donor “Endangered”? The post 3 questions every major donor asks themselves after they give appeared first on MarketSmart, LLC |. “What did they do with my money?”. Would my money yield more impact if I gave it to another organization?”. “Do Do they make me feel good or bad?”. LIKE THIS BLOG POST? LEAVE YOUR COMMENTS BELOW AND/OR SHARE IT WITH YOUR PEERS!

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Question Major Donors Donors Prospect 100

iMarketSmart

DECEMBER 11, 2017

That’s why, these days, you need to insert a crucial step in between your marketing/communications and your outreach calls if you want to set-up more appointments with highly qualified major and legacy donors or prospects. At the time, we were interrupting fundraisers like you (not donors) via telephone as we attempted to set appointments so we could demonstrate our products and services. Your donors really have no reason to trust you.

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Work Major Donors Average Best Practices 158

Fundraising Coach

JANUARY 31, 2019

Whether your nonprofit seeks to expand its outreach, embark on a new project, or maintain the good work that you’re already doing, you need the significant support of major donors. Major donors make the largest contributions that your organization receives, so your organization will want to work hard to find them and retain their support. Donors who are capable of giving major gifts tend to prefer that your organization ask them for these significant contributions.

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Major Donors Guide Prospect Consulting 72

iMarketSmart

JANUARY 4, 2019

Start the year off strong by learning from Claire some great tips on setting appointments with major donors. The post Free Webinar: 9 Useful Proven Strategies To Get The Major Donor Visit (Claire Axelrad) appeared first on MarketSmart. Smartideas best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation Fundraising fundraising tips Strategy webinar

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Major Donors Strategy Free Best Practices 109

iMarketSmart

SEPTEMBER 3, 2014

Stop spending so much time and money trying to acquire new donors (especially since most nonprofits do not have an effective plan for retaining those new donors). My recommendations to the Board were as follows: Focus on major gifts. One of the board members said, “But we really just need more new donors.” Meanwhile, your current major donors are probably getting first class treatment from your organization.

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Major Donors Telemarketing Spam Class 126

iMarketSmart

MAY 21, 2019

About 1 1/2 years ago I introduced the concept of Engagement Calling as the best way to land appointments with highly qualified, major gift donor prospects (much better than cold calling). Again, the best way to capture this information is through the use of a donor survey but you can use other lead generation offers too. Engagement calling, not cold calling!

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Associations Association Outreach Major Donors 138

Social Media Bird Brain

APRIL 30, 2014

Image via Advisor to Superheroes Over at A Small Change, Jason Dick had an interesting idea: how about treating every donor as a major donor? A Small Change Board of directors development donation donor cultivation Facebook fundraising Jason Dick Nonprofit organization Pinterest Small nonprofit social communication social media Twitter

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Major Donors Donors Social Ideas 129

Kivi's Nonprofit Communications Blog

JANUARY 31, 2011

If we agree that we should develop messaging that resonates with our donors, what should we do when that messaging might be offensive to others? Take the case of donors who make substantial gifts to charities rather than leaving assets to their “good for nothing&# adult children. We did several exercises around telling better stories about our donors and volunteers. Naturally, many in the room were fearful of offending the adult children of their donors.

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Major Donors Donors Segmentation Target 154

iMarketSmart

MARCH 11, 2016

Major and planned gift donors want to engage on multiple channels. Major and planned gift donors want convenience. Major and planned gift donors want transparency. Major and planned gift donors consider their options. Major and planned gift donors want customer service. Major and planned gift donors want you to hear them. Tweet this!

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Major Donors SMS Plan Channel 100

iMarketSmart

NOVEMBER 13, 2019

I hear the following all the time when I ask fundraisers about their efforts to land meetings with major and legacy donors: “I tried calling, but they didn’t answer the phone,” they say. Set aside what you, your boss and your board want and, instead, consider what they (your donors) might want. recognize that if you are only calling once via one communication channel you are actually doing a disservice to your donor.

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Major Donors Telemarketing Television Linkedin 109

iMarketSmart

DECEMBER 2, 2013

If about 80% of your revenue comes from approximately 20% of your donors, you should be spending an exorbitant amount of time and money on your marketing for that audience. If you haven’t done this with every single major donor, you’re missing a big opportunity to keep up with their career and life. Major donors want to feel like they are needed.

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Major Donors Donors Club Permission 135

The Agitator

AUGUST 8, 2017

That’s what my fundraising buddies told me 47 years ago when I left university major gift fundraising to help launch a new, direct mail-driven nonprofit called Common Cause. Sadly, too many development directors, major gift officers and CEOs still feel the same way. It’s as though exposure to direct mail or email will somehow infect their major donors and prospects. “You’ll never get milk from a cow by sending it a letter.”

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Major Donors Prospect Letter Donors 56

iMarketSmart

JUNE 1, 2018

I guess they figure they’ll ‘wow’ donor prospects into giving because they and their organization are so awesome. Most major donor prospects are not looking for an update. Quite often the donor prospects say they never received the information or seem to have forgotten requesting it altogether. ” Then go right into recounting the major points you learned about them in the last discussion.

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Major Donors Prospect Donors Fulfillment 140

iMarketSmart

NOVEMBER 3, 2017

People and vendors in our sector talk a lot about identifying donors, but getting them ready to meet with you is a different story. The problem is that most donors simply aren’t ready to talk to you yet. During our chat, I told her that most ‘identified’ major and planned gift prospects need to be cultivated before outreach. Using that tool you’ll capture each donor’s interests, passions and a lot more.

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Outreach Major Donors Lead Leads 100

iMarketSmart

FEBRUARY 25, 2015

Draw out these feelings and your major and planned gift prospects will get more value out of the interactions they have with you and your organization. Empower donors so they feel like they are “righting wrongs.” The post 10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects appeared first on MarketSmart. Find ways to release dopamine and/or oxytocin in your supporters’ brains.

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Major Donors Prospect Plan Fulfillment 135

iMarketSmart

MARCH 27, 2015

Make sure the reminder includes a benefit for the major supporter such as: “Please consider referring your friends to me so I can help them learn how they can impact too. The post 5 Ways to Get Your Major Donors to Refer You and Your Organization to Others appeared first on MarketSmart. Constantly ask them to refer you. Have a referral mindset and remember, if you don’t ask… you won’t get. Remind them to refer you.

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Major Donors Organization Organic Signature 126

iMarketSmart

DECEMBER 12, 2014

So now, wouldn’t it be great if you could set up a meeting with a new major or planned giving donor prospect every 92.13 The post Imagine If You Could Set Up a Meeting With a New Major Donor Every 92.13 Thanks to engagement marketing (for private businesses – like MarketSmart!) we have driven up our conversion rate for setting up meetings with fundraisers. Now we are more efficient than ever.

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Major Donors Efficiency Conversion Rate Prospect 122

Fundraising 123

APRIL 24, 2014

Nonprofits stand to build better bridges to affluent donors—leading to valuable long-term philanthropic partnerships—if they understand the various tools used by wealth advisors in charitable giving. Developing working relationships with financial advisors, especially those who work with high-net worth clients, will help you learn about the financial tools available to donors and how they fit into their overall financial plan. Each donor''s personal and tax situation is unique.

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Major Donors Tools Build Charitable 127

The Nonprofit Consultant

NOVEMBER 26, 2012

One question that's always likely to come up when I teach a workshop on fund development is, "How do you define a major donor?" People ask this to determine some sort of line in how to thank and care for their donors; where to set the bar in setting aside one group of donors for "special treatment." For some organizations "major" may be those who give gifts over $25,000 or even $50,000, while for others it may be any donor who gives more than $500 or $1,000.

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Major Donors Donors Student Personalization 67

iMarketSmart

FEBRUARY 25, 2015

Draw out these feelings and your major and planned gift prospects will get more value out of the interactions they have with you and your organization. Empower donors so they feel like they are “righting wrongs.” The post 10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects appeared first on MarketSmart. Find ways to release dopamine and/or oxytocin in your supporters’ brains.

Major Donors 100

Major Donors Prospect Plan Fulfillment 100

iMarketSmart

FEBRUARY 25, 2015

Draw out these feelings and your major and planned gift prospects will get more value out of the interactions they have with you and your organization. Empower donors so they feel like they are “righting wrongs.” The post 10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects appeared first on MarketSmart. Find ways to release dopamine and/or oxytocin in your supporters’ brains.

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Major Donors Prospect Plan Fulfillment 100

Fundraising Breakthroughs

AUGUST 19, 2009

Working on a couple of training events, and rediscovered a bunch of old posts on cultivation and fundraising with major donors: Seven Fundraising Principles Asking for Gifts Turning Contacts into Donors Checking in with Grassroots Donors Fundraising Dream Personalized Donor Cultivation Everyone is a Fundraiser. Tags: major gifts

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Major Donors Grassroots Contact Training 40

iMarketSmart

JUNE 1, 2020

57% of your donors. of donors make up 67.4% Conduct tech-enabled donor discovery by asking every supporter (including donors, volunteers, beneficiaries, staff and so on) to take a survey.

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Ideas Major Donors Rules Podcast 130

iMarketSmart

MAY 4, 2020

The 2020 Major Gift Benchmark Study asked people working in nonprofit organizations (n=580) what they consider to be a major gift, how they are staffed to raise major gifts, the types of information used to identify major gift prospects, and more. Before we begin.

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Benchmark Fundraising Fundraiser Major Donors 182

Fundraising Breakthroughs

NOVEMBER 28, 2007

You'll need half a dozen planner/askers (who are also donors, most of whom will donate a gift on the pyramid). For groups who haven't done much major donor fundraising, using this strategy as a kickoff has some real appeal. Someone on a consultants' discussion group recently asked about how to set up aDonors Circle program. I think the best, clearest, grassroots/community-level strategy can be found in Kim Klein's book Fundraising in a Crisis.

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Major Donors Grassroots Consulting Groups 40

Seeking Grant Money Today

DECEMBER 12, 2010

A major donor campaign is a fundraising method where nonprofits develop existing or new donors that consistently give at larger single donation increments compared to the average individual donor. In my post, Getting Major Donors to Contribute Large Regular Donations Can Stabilize Cash Flow I explain what a major donor campaign looks like, how one works, and how your nonprofit can begin one. It's true with major donation requests, too.

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Major Donors How To Donations Relationship 49

Fundraising Breakthroughs

OCTOBER 28, 2006

GuideStar - News - Articles - What Major Donors Expect in a Fundraiser An article worth reading for a self-check on motivation, passion, and such

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Major Donors News Donors Fundraising 40

iMarketSmart

FEBRUARY 13, 2017

Basically, we’re trying to help you and your peers understand more about major gift fundraising. If you do, you’ll help to create industry benchmark comparisons and evidence-based research findings on the following and more: What % of your peers hit their major gift revenue goals each year? What’s considered a major gift for each sector and according to the size of an organization? I really need your help. I funded a study to help you.

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Help Benchmark Survey Efficiency 133

Seeking Grant Money Today

OCTOBER 19, 2008

I recommend that your nonprofit consider developing stronger relationships with its donors who give or could give in large amounts. Developing these particular contributors into regular contributors who give more each year, is called a major donor campaign, so those who do or could give in larger amounts are called major donors. The goal of the major donor campaign is to raise larger amount contributions, that are given regularly (more often), year to year.

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Major Donors Donations Letter Peer-to-peer 51

Fundraising Breakthroughs

OCTOBER 6, 2008

He offers this idea as a personal approach to major prospects and "high-influence" donors, especially for an organization in the middle of a major campaign where staff are worried about the consistency of pledges during the current economy. For major donors or prospects, an organization might draft a proposal asking these individuals to consult their financial advisors about selling low-performing stocks and then donating the cash proceeds.

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