3 major donor myths broken by Andrew Olsen

iMarketSmart

On his blog , he debunks 3 major donor myths that pertain to marketing. Myth #1: Major donors don’t give through the mail or online. Myth #2: Your best donors will freak out if you contact them multiple times within a few months.

3 amazing quotes from major donors

iMarketSmart

” Dorothy Simmerly - Major supporter of the Episcopal Church. The post 3 amazing quotes from major donors appeared first on MarketSmart. Fundraising Major Giving major donors major gift fundraising

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The simplest way to acquire a new major donor— FAST

iMarketSmart

Everyone wants new major donors. In my last post, I set forth a simple plan to help you grow your Legacy Society with major planned gifts. Related Posts. >> 3 Amazing Quotes from Major Donors. >> Get Started with 3-to-1 Major Gift Fundraising.

I must sound like a broken record but here’s more nonprofit data that will inspire you to focus more on major donors

iMarketSmart

Are you focused on events and low-dollar donors? If you’re not focused on major donors with capacity, it’s time to alter your strategy. Remember that an exchange of money will only occur if your value proposition is fair and makes your donors feel good.

The #1 Way to Generate More New Major Donors Fast

iMarketSmart

The single smartest, lowest-cost and fastest way to generate more new major donors is to ask your current major donors to introduce you to their friends, family members, and others who care about your mission. Do it today and you’ll grow your major donor list fast.

Every Donor a Major Donor

Nonprofit Consultant Blog

One question that's always likely to come up when I teach a workshop on fund development is, "How do you define a major donor?" People ask this to determine some sort of line in how to thank and care for their donors; where to set the bar in setting aside one group of donors for "special treatment." For some organizations "major" may be those who give gifts over $25,000 or even $50,000, while for others it may be any donor who gives more than $500 or $1,000.

Major Donors and Their No-Good Kids

Kivi's Nonprofit Communications Blog

If we agree that we should develop messaging that resonates with our donors, what should we do when that messaging might be offensive to others? Take the case of donors who make substantial gifts to charities rather than leaving assets to their “good for nothing&# adult children.

Nonprofit Branding: OOPS! Blowing off a Major Donor

NonProfit Branding

Pretty cool lessons here about judgement errors that beginners must avoid, the public role of the development officer and Major Donor Abuse…… Fundraising I hogged the media spotlight. Denied access to the woman who actually owned the media! How dumb… This is another embarrassing mistake from my youth.

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The Major Donor Formula: How to Find, Cultivate and Ask Major Donors to Give to Your Non-Profit with Joe Garecht

Wild Woman Fundraising

Webinar Title: The Major Donor Formula: How to Find, Cultivate and Ask Major Donors to Give to Your Non-Profit. How to communicate with major donors and build better relationships with them. - A simple, step-by-step strategy for making major donor asks. -

5 Ways to Get Your Major Donors to Refer You and Your Organization to Others

iMarketSmart

Make sure the reminder includes a benefit for the major supporter such as: “Please consider referring your friends to me so I can help them learn how they can impact too. The post 5 Ways to Get Your Major Donors to Refer You and Your Organization to Others appeared first on MarketSmart.

10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects

iMarketSmart

Draw out these feelings and your major and planned gift prospects will get more value out of the interactions they have with you and your organization. Empower donors so they feel like they are “righting wrongs.”

Looking for Major Donors? Build Better Bridges With These Financial Tools

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Nonprofits stand to build better bridges to affluent donors—leading to valuable long-term philanthropic partnerships—if they understand the various tools used by wealth advisors in charitable giving. Developing working relationships with financial advisors, especially those who work with high-net worth clients, will help you learn about the financial tools available to donors and how they fit into their overall financial plan. Each donor''s personal and tax situation is unique.

15 marketing essentials for major donors and legacy society members

iMarketSmart

If about 80% of your revenue comes from approximately 20% of your donors, you should be spending an exorbitant amount of time and money on your marketing for that audience. Major donors want to feel like they are needed.

Are All Donors Major Donors? In Social Medialand, Yes!

Social Media Bird Brain

Image via Advisor to Superheroes Over at A Small Change, Jason Dick had an interesting idea: how about treating every donor as a major donor?

4 things pizza and major gift fundraising have in common

iMarketSmart

A while back I wrote a blog post that included 5 best practices for delivering progress reports to major donors (sometimes including legacy gift supporters too). Then it dawned on me that my pizza delivery experience and your major gift progress reports have a lot in common.

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6 of the biggest reasons why you don’t get major gifts from people with capacity

iMarketSmart

Here are six of the biggest reasons why you don’t get major gifts from people with capacity: 1. Your capable donors, supporters, advocates, staff, and volunteers don’t have enough trust in you, your organization or your leadership. Your capable donors, supporters, advocates, staff, and volunteers don’t have confidence in you, your organization or your leadership to be able to accomplish their desired outcomes.

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Your donors want to find meaning in their lives. But are you helping them?

iMarketSmart

I’ve droned on and on about the fact that your job is to make your donors feel good and to facilitate the exchange of dollars for value. And, of course, value is in the eye of the beholder (the donor’s eyes). The post Your donors want to find meaning in their lives.

4 powerful major gift “probing closes” (for moving your proposal forward)

iMarketSmart

>> The Secret: Why People Really Make Major Gifts and Bequests. >> >> 10 Ways To Use Body Language To Close More Major Gifts? >> 3 Sure-Fire Ways to Lose Nonprofit Donors. >> A probing close is yet another phrase I made up.

The 6 most read parts of any major gift solicitation letter

iMarketSmart

Here are the 6 most read parts of any major gift solicitation letter: The sender (firstly, the donor wants to see who sent the letter). The donor/recipient’s name (to see if the sender spelled it correctly and if it was sent to them specifically).

What a terrific advertisement!

iMarketSmart

Direct Marketing Fundraising strategy fundraising blog good advertisement examples major donor fundraising marketing blog marketsmart NGO non profit blog nonprofit marketing tips NPO Planned Giving

14 things you must know about your donors to win major gifts (including planned gifts)

iMarketSmart

Here are 14 things you must know about your donors if you want to raise major and planned gifts (13 of which can be obtained from a donor survey ): 1- Why do they care about your nonprofit’s mission? >> Do You Know the Names of Your Donor’s Influencers?

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Why fundraisers should take some lessons from stockbrokers

iMarketSmart

Major donors stop giving for those very same reasons. Similarly, donors don’t give to nonprofits. With nonprofits, donors seek to feel good and make an impact as a result of their engagement, relationship, partnership, and shared vision.

What’s your fundraising asking style?

iMarketSmart

Recommendations: >> 8 ways to ask for a donation without actually asking. >> Are we sometimes asking donors the wrong questions? >> 12 fundraising questions gift officers should be asking.

How to prospect and qualify major donors with Jeff Scheifels- Free Webinar

Wild Woman Fundraising

Are you wondering where all of the major donors are hiding? “How to Prospect and Qualify Major Donors for Your Nonprofit,” September 23rd, 10am PT -11am PT, and learn how to find major donors for your nonprofit!

What planned and major gifts officers can learn from Shark Tank

iMarketSmart

The post What planned and major gifts officers can learn from Shark Tank appeared first on MarketSmart | . I love Shark Tank , the reality TV show that features a panel of potential venture capitalists (“sharks”) evaluating aspiring entrepreneurs product/business ideas.

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Can raising money be like building furniture?

iMarketSmart

They care immensely about the donors they serve too. I even know plenty of fundraisers that have developed loving relationships with donors over the years. For the donor, the fundraiser works hard to craft the perfect fit— with precision.

“Dear donor, you rock! Here’s why…” Jeff Brooks’ powerful donor outreach formula

iMarketSmart

If you want to know how to communicate with your donors, I strongly recommend you listen to whatever Jeff Brooks says. Jeff recently came up with a brilliant, simple guideline to help you keep your donor communications on-track every time. Here it is: Dear Donor, .

How NOT to write a letter to your supporter community

iMarketSmart

Although this letter is meant for the “community” (non-donors and donors), this is NOT how you should ever address people. It thanks everyone who did not donate before finally thanking the donors (3rd to last sentence at the very end). As a donor, that pissed me off!

12 Fundraising Questions Major and Planned Gift Officers Should Be Asking

iMarketSmart

The best fundraisers know that you can’t ask for money until you’ve aligned with the donor’s personal mission. >> Three Simple Questions That Establish Donor Trust. Everyone says the number one reason why people give is because they were asked.

9 simple pointers for writing better emails and letters to your donors

iMarketSmart

I hoped to be a business major at the University of Maryland in the 80’s. So, I decided to become a journalism major instead even though I wasn’t very good at writing. So that was that and I majored in journalism instead of business. Interestingly, hardly any of my friends who started their own businesses majored in business. Here are 9 gems from it that might help you write better communications to benefit your donors.

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4 keys to fundraising success you might be overlooking

iMarketSmart

How are you adding humanity, transparency, authenticity and socialization to everything you do to raise more major gifts and uncover more hidden legacy gifts? Humanity – Understanding human beings — really taking a deep, genuine interest in their wants, needs, desires, hopes, and dreams.

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3 reasons to focus on major gifts (including major legacy gifts)

iMarketSmart

Focusing on major gifts is cost-effective and efficient because of the significantly lower cost to acquire and cultivate them. Unlike populist fundraising , major gift marketing costs just pennies for every dollar it returns. >> Engaging Major Donors in a Campaign Year.

Should your CRM include photos of each of your donors?

iMarketSmart

After I read this I began to wonder if, perhaps, fundraising CRM should include photos of each donor by syncing with open API’s that social media like Facebook, LinkedIn and Twitter provide. The post Should your CRM include photos of each of your donors? My uncle is a radiologist.

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How ‘Sustainable’ Is Your Organization?

The Agitator

Once upon a time, the question of the ‘sustainability’ of a nonprofit — the ability to deliver services over a long period — was largely limited to foundations and mega-donors concerned that their funds were being put to long and lasting use.

What makes a great Gift Officer great? 4 traits

iMarketSmart

They ask donors questions and they truly care about the answers. They know that major gifts (including planned gifts) require careful consideration. Instead, they focus on the needs of individual donors. Great Gift Officers have common traits. Here they are: Genuine curiosity.

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7 major principles for major gift fundraising (including planned gifts)

iMarketSmart

Before we get into these 7 major principles for major gift fundraising (including planned gifts), let’s review some neat stats first. The post 7 major principles for major gift fundraising (including planned gifts) appeared first on MarketSmart | .

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What really rich people want

Wild Woman Fundraising

Let’s think about our major donors for a second. So often, we are caught in the basic struggle simply to survive, and we think of our major donors with a little awe and fear-they must be better than me, they have more money! Who is a major donor?

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16 Content Ideas Your Major and Planned Gift Donors Will Love

iMarketSmart

The post 16 Content Ideas Your Major and Planned Gift Donors Will Love appeared first on MarketSmart | . Digital Marketing Direct Marketing Fundraising Lead Generation Major Giving Planned Giving strategy best practices for fundraising Content marketing cultivation for major gifts donor cultivation fundraising tips for nonprofits legacy gift marketing major donors nonprofit marketing Nonprofit Marketing Blog PhilanthropyInfographics.

Why nonprofit budgets should be developed in alignment with strategies

iMarketSmart

Instead, push your organization to have a long-term plan (especially when it comes to major and planned gift marketing) that is aligned with your strategies. One of our clients achieved extraordinary results last year.

Two Smart Ways to Acquire New Major Donors

iMarketSmart

Stop spending so much time and money trying to acquire new donors (especially since most nonprofits do not have an effective plan for retaining those new donors). My recommendations to the Board were as follows: Focus on major gifts. But what about your mid-level donors?