I must sound like a broken record but here’s more nonprofit data that will inspire you to focus more on major donors
JANUARY 20, 2017
Are you focused on events and low-dollar donors? If you’re not focused on major donors with capacity, it’s time to alter your strategy. Remember that an exchange of money will only occur if your value proposition is fair and makes your donors feel good.
3 amazing quotes from major donors
MAY 28, 2015
” Dorothy Simmerly - Major supporter of the Episcopal Church. The post 3 amazing quotes from major donors appeared first on MarketSmart. Fundraising Major Giving major donors major gift fundraising
3 major donor myths broken by Andrew Olsen
FEBRUARY 27, 2017
On his blog , he debunks 3 major donor myths that pertain to marketing. Myth #1: Major donors don’t give through the mail or online. Myth #2: Your best donors will freak out if you contact them multiple times within a few months.
The #1 Way to Generate More New Major Donors Fast
MARCH 25, 2015
The single smartest, lowest-cost and fastest way to generate more new major donors is to ask your current major donors to introduce you to their friends, family members, and others who care about your mission. Do it today and you’ll grow your major donor list fast.
How Ryan Gosling Thanked a Major Donor
Kivi's Nonprofit Communications Blog
MARCH 8, 2012
She has taken the time to get to know her donors on a personal level so she knows what they like. Ryan Gosling: Actor and Nonprofit Communicator? While most of us realize that Ryan Gosling is an attractive man and a good actor, who knew he would be so good at nonprofit communications?
Every Donor a Major Donor
Nonprofit Consultant Blog
NOVEMBER 26, 2012
One question that's always likely to come up when I teach a workshop on fund development is, "How do you define a major donor?" People ask this to determine some sort of line in how to thank and care for their donors; where to set the bar in setting aside one group of donors for "special treatment." For some organizations "major" may be those who give gifts over $25,000 or even $50,000, while for others it may be any donor who gives more than $500 or $1,000.
Major Donors and Their No-Good Kids
Kivi's Nonprofit Communications Blog
JANUARY 31, 2011
If we agree that we should develop messaging that resonates with our donors, what should we do when that messaging might be offensive to others? Take the case of donors who make substantial gifts to charities rather than leaving assets to their “good for nothing adult children.
Nonprofit Branding: OOPS! Blowing off a Major Donor
DECEMBER 10, 2013
Pretty cool lessons here about judgement errors that beginners must avoid, the public role of the development officer and Major Donor Abuse…… Fundraising I hogged the media spotlight. Denied access to the woman who actually owned the media! How dumb… This is another embarrassing mistake from my youth.
The Major Donor Formula: How to Find, Cultivate and Ask Major Donors to Give to Your Non-Profit with Joe Garecht
Wild Woman Fundraising
JULY 30, 2014
Webinar Title: The Major Donor Formula: How to Find, Cultivate and Ask Major Donors to Give to Your Non-Profit. How to communicate with major donors and build better relationships with them. - A simple, step-by-step strategy for making major donor asks. -
5 Ways to Get Your Major Donors to Refer You and Your Organization to Others
MARCH 27, 2015
Make sure the reminder includes a benefit for the major supporter such as: “Please consider referring your friends to me so I can help them learn how they can impact too. The post 5 Ways to Get Your Major Donors to Refer You and Your Organization to Others appeared first on MarketSmart.
10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects
FEBRUARY 25, 2015
Draw out these feelings and your major and planned gift prospects will get more value out of the interactions they have with you and your organization. Empower donors so they feel like they are “righting wrongs.”
15 marketing essentials for major donors and legacy society members
DECEMBER 2, 2013
If about 80% of your revenue comes from approximately 20% of your donors, you should be spending an exorbitant amount of time and money on your marketing for that audience. Major donors want to feel like they are needed.
Looking for Major Donors? Build Better Bridges With These Financial Tools
APRIL 24, 2014
Nonprofits stand to build better bridges to affluent donors—leading to valuable long-term philanthropic partnerships—if they understand the various tools used by wealth advisors in charitable giving. Developing working relationships with financial advisors, especially those who work with high-net worth clients, will help you learn about the financial tools available to donors and how they fit into their overall financial plan. Each donor''s personal and tax situation is unique.
Are All Donors Major Donors? In Social Medialand, Yes!
Social Media Bird Brain
APRIL 30, 2014
Image via Advisor to Superheroes Over at A Small Change, Jason Dick had an interesting idea: how about treating every donor as a major donor?
Your donors want to find meaning in their lives. But are you helping them?
FEBRUARY 8, 2017
I’ve droned on and on about the fact that your job is to make your donors feel good and to facilitate the exchange of dollars for value. And, of course, value is in the eye of the beholder (the donor’s eyes). The post Your donors want to find meaning in their lives.
4 powerful major gift “probing closes” (for moving your proposal forward)
JANUARY 25, 2016
>> The Secret: Why People Really Make Major Gifts and Bequests. >> >> 10 Ways To Use Body Language To Close More Major Gifts? >> 3 Sure-Fire Ways to Lose Nonprofit Donors. >> A probing close is yet another phrase I made up.
6 of the biggest reasons why you don’t get major gifts from people with capacity
MAY 18, 2016
Here are six of the biggest reasons why you don’t get major gifts from people with capacity: 1. Your capable donors, supporters, advocates, staff, and volunteers don’t have enough trust in you, your organization or your leadership. Your capable donors, supporters, advocates, staff, and volunteers don’t have confidence in you, your organization or your leadership to be able to accomplish their desired outcomes.
What a terrific advertisement!
AUGUST 19, 2016
Direct Marketing Fundraising strategy fundraising blog good advertisement examples major donor fundraising marketing blog marketsmart NGO non profit blog nonprofit marketing tips NPO Planned Giving
How ‘Sustainable’ Is Your Organization?
MARCH 12, 2017
Once upon a time, the question of the ‘sustainability’ of a nonprofit — the ability to deliver services over a long period — was largely limited to foundations and mega-donors concerned that their funds were being put to long and lasting use.
What’s your fundraising asking style?
OCTOBER 21, 2016
Recommendations: >> 8 ways to ask for a donation without actually asking. >> Are we sometimes asking donors the wrong questions? >> 12 fundraising questions gift officers should be asking.
How to prospect and qualify major donors with Jeff Scheifels- Free Webinar
Wild Woman Fundraising
SEPTEMBER 7, 2015
Are you wondering where all of the major donors are hiding? “How to Prospect and Qualify Major Donors for Your Nonprofit,” September 23rd, 10am PT -11am PT, and learn how to find major donors for your nonprofit!
Why fundraisers should take some lessons from stockbrokers
AUGUST 17, 2016
Major donors stop giving for those very same reasons. Similarly, donors don’t give to nonprofits. With nonprofits, donors seek to feel good and make an impact as a result of their engagement, relationship, partnership, and shared vision.
12 Fundraising Questions Major and Planned Gift Officers Should Be Asking
JUNE 24, 2016
The best fundraisers know that you can’t ask for money until you’ve aligned with the donor’s personal mission. >> Three Simple Questions That Establish Donor Trust. Everyone says the number one reason why people give is because they were asked.
3 reasons to focus on major gifts (including major legacy gifts)
SEPTEMBER 30, 2015
Focusing on major gifts is cost-effective and efficient because of the significantly lower cost to acquire and cultivate them. Unlike populist fundraising , major gift marketing costs just pennies for every dollar it returns. >> Engaging Major Donors in a Campaign Year.
4 keys to fundraising success you might be overlooking
MARCH 18, 2016
How are you adding humanity, transparency, authenticity and socialization to everything you do to raise more major gifts and uncover more hidden legacy gifts? Humanity – Understanding human beings — really taking a deep, genuine interest in their wants, needs, desires, hopes, and dreams.
Two Smart Ways to Acquire New Major Donors
SEPTEMBER 3, 2014
Stop spending so much time and money trying to acquire new donors (especially since most nonprofits do not have an effective plan for retaining those new donors). My recommendations to the Board were as follows: Focus on major gifts. But what about your mid-level donors?
What makes a great Gift Officer great? 4 traits
JUNE 10, 2016
They ask donors questions and they truly care about the answers. They know that major gifts (including planned gifts) require careful consideration. Instead, they focus on the needs of individual donors. Great Gift Officers have common traits. Here they are: Genuine curiosity.
7 major principles for major gift fundraising (including planned gifts)
DECEMBER 4, 2015
Before we get into these 7 major principles for major gift fundraising (including planned gifts), let’s review some neat stats first. The post 7 major principles for major gift fundraising (including planned gifts) appeared first on MarketSmart | .
16 Content Ideas Your Major and Planned Gift Donors Will Love
JUNE 20, 2016
The post 16 Content Ideas Your Major and Planned Gift Donors Will Love appeared first on MarketSmart | . Digital Marketing Direct Marketing Fundraising Lead Generation Major Giving Planned Giving strategy best practices for fundraising Content marketing cultivation for major gifts donor cultivation fundraising tips for nonprofits legacy gift marketing major donors nonprofit marketing Nonprofit Marketing Blog PhilanthropyInfographics.
Stop shaming your supporters!
JUNE 1, 2016
>> It’s Shameful to Shame a Major Donor. >> So I’m out having lunch with one of my fellow CEO buddies. I do that a lot.
Why nonprofit budgets should be developed in alignment with strategies
AUGUST 5, 2016
Instead, push your organization to have a long-term plan (especially when it comes to major and planned gift marketing) that is aligned with your strategies. One of our clients achieved extraordinary results last year.
What really rich people want
Wild Woman Fundraising
FEBRUARY 6, 2013
Let’s think about our major donors for a second. So often, we are caught in the basic struggle simply to survive, and we think of our major donors with a little awe and fear-they must be better than me, they have more money! Who is a major donor?
Stop complaining because your success is up to you
JULY 20, 2016
All of us have been there. Sometimes we find ourselves stuck in situations that just plain suck! Think yours is worse than someone else’s? Think again. Many felt that Jim Thorpe, a Native American from Oklahoma, was the greatest athlete of the 20th century.
9 simple pointers for writing better emails and letters to your donors
JANUARY 18, 2017
I hoped to be a business major at the University of Maryland in the 80’s. So, I decided to become a journalism major instead even though I wasn’t very good at writing. So that was that and I majored in journalism instead of business. Interestingly, hardly any of my friends who started their own businesses majored in business. Here are 9 gems from it that might help you write better communications to benefit your donors.
Are you being tested?
FEBRUARY 3, 2016
Fundraising Digital Marketing donor relationship management fundraising tips major donor fundraising online marketing Philanthropy philanthropy blog philosophy Planned Giving StrategyMark Zuckerberg’s big $100 million gift in 2010.
How fast do you respond to your major and planned gift donors’ needs?
JUNE 3, 2016
I say this because very few nonprofits make it easy for donors to become leads. How much money do you think your organization could raise if it developed more effective and fluid two-way communication channels that facilitated giving (especially for high-value donors)? Recommendations. >> How to Stem the Tide of Departing Donors. >> Avoid a Big Mistake: Stop Asking for Bequest Gifts! The post How fast do you respond to your major and planned gift donors’ needs?
When Women Win
MAY 24, 2016
Direct mail Donor acquisition Donor retention / loyalty / commitment Fundraising philosophy/profession Innovation Major donors Nonprofit management premium
Proof that high-dollar donors are more loyal than low-dollar supporters
SEPTEMBER 18, 2015
You can see the first one below proving that high-dollar donors are actually more loyal (stickier) than low-dollar supporters. The idea that nonprofits should first seek to gain low dollar donors and move them up the pyramid is just not a wise strategy.
A “wild woman” interviewed me
SEPTEMBER 30, 2016
Digital Marketing Fundraising Lead Generation Major Giving Planned Giving charity blog cultivation for planned giving digital body language donor digital body language engaged donors major donor communication strategy major gift cultivation nonprofit digital strategy nonprofit marketing
The 4 Best Places to Find New Major Donors for Your Non-Profit
Wild Woman Fundraising
JULY 27, 2015
Nearly every non-profit I have ever worked with has the same item on the top of its fundraising wish-list: find new major donors to give to our organization. Yet almost all of those non-profits have trouble finding mega-donors. People won’t refer new donors to you unless you ask.