6 major donor expectations you simply cannot ignore

iMarketSmart

Major donors expect to be able to have a dialogue with an organization and its staff. Major donors expect to maintain power over whether or not they grant permission for dialogue to happen. Major donors expect their engagements to be convenient for them.

3 major donor myths broken by Andrew Olsen

iMarketSmart

On his blog , he debunks 3 major donor myths that pertain to marketing. Myth #1: Major donors don’t give through the mail or online. Myth #2: Your best donors will freak out if you contact them multiple times within a few months.

Why Fundraisers Won’t Call Major Donors (EF-S02-E02)

iMarketSmart

The big topic this week is why fundraisers are afraid to call major donors. The post Why Fundraisers Won’t Call Major Donors (EF-S02-E02) appeared first on MarketSmart, LLC |. On today’s episode we continue our discussion on phone calls.

Claire’s 9 ways to get the major donor visit

iMarketSmart

Getting a donor to see you might actually be the hardest part of your job. . She’s provided 9 useful, proven strategies for getting the major donor visit on her blog. SEE ALSO: >> 6 Ways to Get The Most Out of a Major Donor Visit. The post Claire’s 9 ways to get the major donor visit appeared first on MarketSmart, LLC |. In fact, some fundraisers feel that, once they get the meeting set, they are 80% of the way there!

More on All Donors as Major Donors

A Small Change

I was blown away with the incredible responses in the All Donors as Major Donors post. ” One major point was that treating all donors as major donors is not possible either logistically or cost-wise.

Are You Quarantining Your Major Donors?

The Agitator

That’s what my fundraising buddies told me 47 years ago when I left university major gift fundraising to help launch a new, direct mail-driven nonprofit called Common Cause. Sadly, too many development directors, major gift officers and CEOs still feel the same way.

Cold calling major donors to arrange appointments doesn’t work— but this method does

iMarketSmart

That’s why, these days, you need to insert a crucial step in between your marketing/communications and your outreach calls if you want to set-up more appointments with highly qualified major and legacy donors or prospects. Your donors really have no reason to trust you.

Work 205

Top 2 cringeworthy things some fundraisers say to major donor prospects (and what they might want to say instead)

iMarketSmart

I guess they figure they’ll ‘wow’ donor prospects into giving because they and their organization are so awesome. Most major donor prospects are not looking for an update.

I used to hate calling major donors! But now… Interview with Kristen Kennedy

Wild Woman Fundraising

It’s just part of my day, like documenting donor conversations in my database or working on a proposal. Join us at the Nonprofit Leadership Summit and LEARN: How to Get the Meeting with Your Major Donor. KK: I’ve been doing major gifts for quite some time now.

3 questions every major donor asks themselves after they give

iMarketSmart

Related Posts: >>5 thoughts that might lead your supporters to feel donor remorse. >>Is Is Your Donor “Endangered”? The post 3 questions every major donor asks themselves after they give appeared first on MarketSmart, LLC |. “What did they do with my money?”. Would my money yield more impact if I gave it to another organization?”. “Do Do they make me feel good or bad?”. LIKE THIS BLOG POST? LEAVE YOUR COMMENTS BELOW AND/OR SHARE IT WITH YOUR PEERS!

How Ryan Gosling Thanked a Major Donor

Kivi's Nonprofit Communications Blog

She has taken the time to get to know her donors on a personal level so she knows what they like. Ryan Gosling: Actor and Nonprofit Communicator? While most of us realize that Ryan Gosling is an attractive man and a good actor, who knew he would be so good at nonprofit communications?

The #1 Way to Generate More New Major Donors Fast

iMarketSmart

The single smartest, lowest-cost and fastest way to generate more new major donors is to ask your current major donors to introduce you to their friends, family members, and others who care about your mission. Do it today and you’ll grow your major donor list fast.

How to prospect and qualify major donors with Jeff Scheifels- Free Webinar

Wild Woman Fundraising

Are you wondering where all of the major donors are hiding? “How to Prospect and Qualify Major Donors for Your Nonprofit,” September 23rd, 10am PT -11am PT, and learn how to find major donors for your nonprofit!

Are Fan Bases Major Donors?

A Small Change

Should we start treating our online fan bases as major donors? In order to cultivate your fan base, you will use many of the traditional relationship management techniques you would use in traditional moves management or major gifts fundraising. You need to stay in touch with your fan base in much the same way that you need to stay in regular touch with your donors. And it is a little bit of a crazy idea to start thinking of that group in major gifts terms.

6 themes you need to recognize about your major donors in the digital era

iMarketSmart

Major and planned gift donors want to engage on multiple channels. Major and planned gift donors want convenience. Major and planned gift donors want transparency. Major and planned gift donors consider their options.

The 4 Best Places to Find New Major Donors for Your Non-Profit

Wild Woman Fundraising

Nearly every non-profit I have ever worked with has the same item on the top of its fundraising wish-list: find new major donors to give to our organization. Yet almost all of those non-profits have trouble finding mega-donors. People won’t refer new donors to you unless you ask.

Nonprofit Branding: OOPS! Blowing off a Major Donor

NonProfit Branding

Pretty cool lessons here about judgement errors that beginners must avoid, the public role of the development officer and Major Donor Abuse…… Fundraising I hogged the media spotlight. Denied access to the woman who actually owned the media! How dumb… This is another embarrassing mistake from my youth.

Two Smart Ways to Acquire New Major Donors

iMarketSmart

Stop spending so much time and money trying to acquire new donors (especially since most nonprofits do not have an effective plan for retaining those new donors). My recommendations to the Board were as follows: Focus on major gifts. But what about your mid-level donors?

Are All Donors Major Donors? In Social Medialand, Yes!

Social Media Bird Brain

Image via Advisor to Superheroes Over at A Small Change, Jason Dick had an interesting idea: how about treating every donor as a major donor?

Want to have TOO MANY major donors? Read this.

Wild Woman Fundraising

We know that if we care about the future of our nonprofit, we need to start cultivating major donor relationships, and start our major gift program. The adults you’ll be asking to be your major donors are thinking about their legacy.

15 marketing essentials for major donors and legacy society members

iMarketSmart

If about 80% of your revenue comes from approximately 20% of your donors, you should be spending an exorbitant amount of time and money on your marketing for that audience. Major donors want to feel like they are needed.

The Major Donor Formula: How to Find, Cultivate and Ask Major Donors to Give to Your Non-Profit with Joe Garecht

Wild Woman Fundraising

Webinar Title: The Major Donor Formula: How to Find, Cultivate and Ask Major Donors to Give to Your Non-Profit. How to communicate with major donors and build better relationships with them. - A simple, step-by-step strategy for making major donor asks. -

You’ve got leads (identified major donor prospects) but are they ‘outreach-ready’?

iMarketSmart

People and vendors in our sector talk a lot about identifying donors, but getting them ready to meet with you is a different story. The problem is that most donors simply aren’t ready to talk to you yet. During our chat, I told her that most ‘identified’ major and planned gift prospects need to be cultivated before outreach. Using that tool you’ll capture each donor’s interests, passions and a lot more.

Major Donors and Their No-Good Kids

Kivi's Nonprofit Communications Blog

If we agree that we should develop messaging that resonates with our donors, what should we do when that messaging might be offensive to others? Take the case of donors who make substantial gifts to charities rather than leaving assets to their “good for nothing&# adult children.

10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects

iMarketSmart

Draw out these feelings and your major and planned gift prospects will get more value out of the interactions they have with you and your organization. Empower donors so they feel like they are “righting wrongs.”

5 Ways to Get Your Major Donors to Refer You and Your Organization to Others

iMarketSmart

Make sure the reminder includes a benefit for the major supporter such as: “Please consider referring your friends to me so I can help them learn how they can impact too. The post 5 Ways to Get Your Major Donors to Refer You and Your Organization to Others appeared first on MarketSmart.

Imagine If You Could Set Up a Meeting With a New Major Donor Every 92.13 Minutes

iMarketSmart

So now, wouldn’t it be great if you could set up a meeting with a new major or planned giving donor prospect every 92.13 The post Imagine If You Could Set Up a Meeting With a New Major Donor Every 92.13

10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects

iMarketSmart

Draw out these feelings and your major and planned gift prospects will get more value out of the interactions they have with you and your organization. Empower donors so they feel like they are “righting wrongs.”

10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects

iMarketSmart

Draw out these feelings and your major and planned gift prospects will get more value out of the interactions they have with you and your organization. Empower donors so they feel like they are “righting wrongs.”

Who is a major donor?

Wild Woman Fundraising

This is part two in a series of ten on major gifts for your nonprofit. What are major gifts? Why pursue leadership or major gifts? The Four Sources for Individual Major Gifts. If you look on a timeline, even people who give small amounts over 30, 40 or 50 years are major donors! Who are your major donors? Rank your donors by recency, frequency and value. To read part one, go here !

Every Donor a Major Donor

Nonprofit Consultant Blog

One question that's always likely to come up when I teach a workshop on fund development is, "How do you define a major donor?" People ask this to determine some sort of line in how to thank and care for their donors; where to set the bar in setting aside one group of donors for "special treatment." For some organizations "major" may be those who give gifts over $25,000 or even $50,000, while for others it may be any donor who gives more than $500 or $1,000.

Looking for Major Donors? Build Better Bridges With These Financial Tools

Fundraising 123

Nonprofits stand to build better bridges to affluent donors—leading to valuable long-term philanthropic partnerships—if they understand the various tools used by wealth advisors in charitable giving. Developing working relationships with financial advisors, especially those who work with high-net worth clients, will help you learn about the financial tools available to donors and how they fit into their overall financial plan. Each donor''s personal and tax situation is unique.

Major Donor Fundraising

Fundraising Breakthroughs

Working on a couple of training events, and rediscovered a bunch of old posts on cultivation and fundraising with major donors: Seven Fundraising Principles Asking for Gifts Turning Contacts into Donors Checking in with Grassroots Donors Fundraising Dream Personalized Donor Cultivation Everyone is a Fundraiser. Tags: major gifts

Starting a Major Donor Circle

Fundraising Breakthroughs

You'll need half a dozen planner/askers (who are also donors, most of whom will donate a gift on the pyramid). For groups who haven't done much major donor fundraising, using this strategy as a kickoff has some real appeal. Someone on a consultants' discussion group recently asked about how to set up aDonors Circle program. I think the best, clearest, grassroots/community-level strategy can be found in Kim Klein's book Fundraising in a Crisis.

HELP! Please….

iMarketSmart

Basically, we’re trying to help you and your peers understand more about major gift fundraising. What’s considered a major gift for each sector and according to the size of an organization? I really need your help. I funded a study to help you.

Help 173

How To Make Requesting a Donation Face to Face From A Major Donor Easier

Seeking Grant Money Today

A major donor campaign is a fundraising method where nonprofits develop existing or new donors that consistently give at larger single donation increments compared to the average individual donor. In my post, Getting Major Donors to Contribute Large Regular Donations Can Stabilize Cash Flow I explain what a major donor campaign looks like, how one works, and how your nonprofit can begin one. It's true with major donation requests, too.

Getting Major Donors To Contribute Large Regular Donations Can Stabilize Cash Flow

Seeking Grant Money Today

I recommend that your nonprofit consider developing stronger relationships with its donors who give or could give in large amounts. Developing these particular contributors into regular contributors who give more each year, is called a major donor campaign, so those who do or could give in larger amounts are called major donors. The goal of the major donor campaign is to raise larger amount contributions, that are given regularly (more often), year to year.

How big is the average major gift?

iMarketSmart

But when it comes to major gifts things get tricky because before the average amount can be determined, the organization has to first determine what qualifies as a major gift. Related Posts: >>Introducing the First Ever Major Gifts Fundraising Benchmark Study. >>Webinar:

Is your annual fund tail wagging your major gift dog?

iMarketSmart

I always find it stupefying when a major gifts team tells me they need to get permission from the direct marketing team or higher up to be able to approach a donor to build a relationship. Of course, they know that a potential major donor will likely contribute more to help them reach their direct marketing revenue goal. Related Posts: >>What to do when several in-house departments are fighting over who should ask a big donor for the next gift. >>Why

What Major Donors Want in a Fundraiser

Fundraising Breakthroughs

GuideStar - News - Articles - What Major Donors Expect in a Fundraiser An article worth reading for a self-check on motivation, passion, and such