3 ways to use direct mail effectively in the age of social media

iMarketSmart

Although direct mail requires printing and postage, we still include it in our marketing plans because it can be effective if you do it right. MarketSmart has generated millions of dollars for clients with direct mail. Often it is best to combine direct mail with an Internet landing page. Otherwise, it’s just “junk mail”. If you use your data to send the right person, the right offer, at the right time, direct mail will deliver an exponential return on your investment.

Direct Mail Is Here to Stay (and How)

EveryAction

In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Today, direct mail continues to be an effective way to prompt donors to take action. You started out in direct mail almost 17 years ago. As conventional wisdom had it, mail out as much as you can to as many people as you can to maximize your returns.

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Direct Mail Fights Back

The Agitator

Direct mail? Direct mail?! But wait, direct mail is fighting back. Advertising mail accounts for 31% of USPS revenue. The USPS partnered with Temple University’s Centre for Neural Decision Making to study how consumers process physical ads (direct mail postcards) versus digital ads. The result, as headlined by Direct Marketing … Direct Mail Has a Greater Effect on Purchase than Digital Ads. What’s sexiest in your nonprofit these days?

Direct Mail And Hurricanes

The Agitator

Postal Service is wondering, “Should I mail or not mail?” ” To The Agitator , with its roots in direct mail, this is both a donor-centric question and an organization-centric one. If you mail a massive acquisition campaign right now that includes Southeast Texas, Louisiana and Florida zip codes, you’ll appear insensitive if not downright mendacious to prospective donors.

How Often Should We Mail that Newsletter?

Kivi's Nonprofit Communications Blog

I’ve just pulled some preliminary data about how often nonprofits say they will mail their newsletters, and of course, it depends on whether you talking print or email. More than 1200 nonprofits have completed our 2015 Nonprofit Communications Trends Report Survey (please take it now if you are not one of those 1200, as we’ll close the survey down on Tuesday).

How Often Should We Email, Mail, Post.

Kivi's Nonprofit Communications Blog

Direct Mail Appeals: Twice a Year. Direct Mail Newsletters: Quarterly, assuming you send one. We get questions all the time about the frequency with which nonprofits should be communicating. Of course, the right answer for you depends on many factors, especially your goals, the demographics of the people you are communicating with, and your relationships with those people. Need some averages to start the discussion?

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Direct Mail Buzzes

The Agitator

I’ve noticed a few good items regarding direct mail lately that I’m sharing today. First up from Target Marketing is Paul Bobnak’s collection of The 6 Best Direct Mail Teasers of 2016. Communications Copywriting / creative Direct mail premiumGotta get that letter noticed and open folks! Here are the two probably most relevant for Agitator readers, from Consumer Reports and The Sierra Club. Paul explains his picks here.

Whew! The Mail Lives.

The Agitator

I saw two surveys today that reassure me that old-fashioned mail, my favorite medium, will probably outlive me. The regional council on which I serve recently conducted a random survey of constituents which found that the preferred channel for receiving news and information about local issues was — for 35% — the mail. Naturally, for those age 65 and over, mail was tops at 52%.

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8 Commandments for Converting Direct Mail Fundraising Appeals to Email

Kivi's Nonprofit Communications Blog

Looking to repurpose your direct mail appeals into email? Thou Shalt Make Email SHORTER Than Direct Mail. Direct mail appeals clock in at well over 1,000 words, sometimes double and triple that. ” mails at the end of a multi-email campaign (year end, membership month, etc.). I once had a conversation with a direct mail writer who said he hated email. Kerri has some great advice for you! Kivi. Image Source: https://flic.kr/p/6D43LQ. p/6D43LQ.

Direct Mail is not Yet Dead

The Agitator

None of this matters if you can’t block and tackle with mail. That’s right, mail isn’t dead. So here are my arguments for continued use of the mail. Mail is where more donations come in. Mail retains donors (slightly) better. Ending mail acquisition is a flop. American Cancer Society stopped mail acquisition in January 2013: New donors dropped by 11%. They started mail acquisition back up 18 months later. Mail engages the mind differently.

When to Stop Snail Mailing and Emailing People, Part II

Kivi's Nonprofit Communications Blog

What’s the risk of continuing to mail to people who aren’t responding? The opposite is true with print: It will cost you a lot of money to send mail to all those people who aren’t reading it and responding, but it’s not like the Postal Service is going to ding you for it and stop delivering your mail. You will find much, much less on when to stop mailing them, with a notable exception of our friends at Bloomerang , again.).

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Don’t Forget Your Mail

The Agitator

I love the mail. I love checking my mailbox — a real mail box with a red flag — six days a week. I love to feel my way through the mail, regarding some with professional disdain, admiring some for their creativity and ability to win my attention (why did that particulate piece win my attention?), sorting it into ‘today’ and ‘later’ (all bills … yes, I even still get some bills in the mail) and, sure, tossing.

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Direct Mail for Small Nonprofits

Kivi's Nonprofit Communications Blog

In a little over a week — starting November 8 — Tom Ahern will join me to present the Direct Mail for Small Nonprofits E-Clinic again at Nonprofit Marketing Guide. As you probably know, Tom Ahern is one of THE masters of donor communications, especially direct mail. Tom firmly believes that you don’t need a gigantic direct mail list in order to raise significant dollars — and he has proven it with several of his smaller clients.

When Will Direct Mail Die?

The Agitator

From his photo, he looks like one of them/thar ‘Millennials’ Derrick’s post, which by definition I received and read online, is titled, The Paradox of Direct Mail , and makes the observation: “For many new and younger donors, direct mail is viewed as intrusive, messy, and a waste of resources. Direct mail premium I just read a blog post by a fundraising youngster, Derrick Feldmann.

Why Is Direct Mail Seeing A Resurgence?

The Agitator

Roger and I are direct mail … well, er, sluts. Whenever someone writes anything along the general lines of ‘direct mail punches on’, there we are, drooling and wagging our tails, like dalmatians responding to the fire alarm. Because we write in praise of direct mail so often, I’m always nervous about whether we’re covering old ground, old reports, old comparisons of direct mail to feeble sisters like email and social media.

If you’re asking yourself whether or not direct mail is dead, then you’re asking the wrong question

iMarketSmart

There’s too much talk about whether or not direct mail is dead. I get direct mail delivered to me every day. The question should rather be about why BAD direct mail is still alive at all. BAD direct mail should be killed dead. Good direct mail should be kept alive. So what about your direct mail efforts? Have you compared the results of your direct mail efforts with the results attained from other channels?

Emailing Monthly; Direct Mailing Quarterly

Kivi's Nonprofit Communications Blog

As in previous years, we asked nonprofits how often they would email and direct mail the typical supporter on their mailing lists. No surprise: monthly emailing and quarterly direct mailing remain the most popular frequencies. . The survey for our 2013 Nonprofit Communications Trends Repor t will close tonight! Please add your voice if you aren’t one of the more than 1,300 nonprofit communicators participating in the survey so far!

How to End Your Obsession With Direct Mail (and Why)

iMarketSmart

Recently someone over-enthusiastically posted a discussion topic on one of my LinkedIn Groups promoting direct mail’s benefits. I’m not against direct mail. In fact, I love direct mail too. Evidence of her enthrallment was provided in the form of a chart that showed how research found that most major gift donors for most organizations originated from direct mail marketing. Stop looking for ways to prove the general view that direct mail works.

Direct Mail Hanging In

The Agitator

The Direct Marketing Association notes in its recently released 2012 Response Rate Report that direct mail response rates have dropped nearly 25% over the past nine years. Even so, direct mail pulls a better overall response than digital channels. The report also says that: Cost per order or lead for acquisition campaigns were roughly equivalent for direct mail ($51.40), post card ($54.10), email ($55.24), and paid search ($52.58). for direct mail.

Direct Mail Will Outlive Us All

The Agitator

Direct mail is: [ ] Dead [ ] Near Dead [ ] Nowhere near dead. Over the 9 years Tom and I’ve been agitating, few topics are the subject of more debate than the all-too-familiar prognostication that direct mail is either dead or dying. We’ve never bought into that myth as you can see from this 2012 post, Direct Mail: The Exquisite Corpse. Direct mail premium

Direct mail - kill it. Slowly.

Blue Sky Collaborative

Direct mail still works. My biggest problem with direct mail is the lack of information that it provides. It generates a lot more money than email/online donations despite the fact that email fundraising continues to grow quickly. You really don't.

#Resource: Survey Of E-Mail Distribution Services For Nonprofits

Non Profit Marketing 360

We work with our clients to help them green their companies and organizations as well – and a great way to start that process is to use email blasts to get the word out instead of mass paper mailing campaigns. Communications Cross-Post E-Mail eNewsletter How-to Nonprofit Resource communication design E-mail Electronic mailing list email IPhone MailChimp marketing Non-profit organization Online Tools Salesforce.com Twitter User interface VerticalResponse

Direct Mail Best Practices for Nonprofit Organizations

Exactask Marketing

Despite the increasing shift towards digital fundraising, using direct mail as part of your overall marketing strategy still provides significant benefits for any nonprofit clients your agency may be working with. direct mail MarketingMany shy away from direct mailers because of the slow lead time, high initial costs required or because past campaigns haven’t shown much success. When done right, though, direct mailers can be a nonprofit’s most valuable asset.

Write a Better Case for Support and Direct Mail Appeals

Kivi's Nonprofit Communications Blog

Direct Mail Appeal Letters. Then, on July 28th, we start our very popular direct mail training with Tom. Or join us for the full Writing Direct Mail Appeal Letters e-clinic. Learn more about direct mail training. Or do you need to have your case for support or direct mail appeal ready in the near future? Join Fundraising Expert Tom Ahern. Fundraising expert Tom Ahern is cranking out some great stuff for us this year!

Direct Mail Yields Major Gift Donors

The Agitator

On Monday we reported on the American Cancer Society (ACS) and its project over the past year to re-examine the role of direct mail in its fundraising program. ACS is committed to a sophisticated multi-channel marketing approach, in which direct mail remains a key work horse, and in which the full potential value of each donor (financial and otherwise) is recognized. Acquisition direct mail direct marketing major donors premium

Stop Mailing! Don’t Stop Mailing!

The Agitator

And more specifically, when should the former stop sending direct mail and email appeals to the major donors? He says there are only two reasons to take major donors out of the direct response solicitation stream: The donor asked you to stop mailing or e-mailing appeals. And he emphasizes: “Over time, as the relationship builds , the communication strategy migrates or skews toward personal solicitation vs. mail or email.

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Speaking Up For Mail

The Agitator

I’m compelled to note, however, that the vast majority of individual donor income for most non-profits is raised through the mail. (At The rest is direct mail, telemarketing and sustainer.) Let’s keep that in mind as we fend off our Boards and Executive Directors who don’t understand why our direct mail budgets haven’t markedly decreased. They will when the mail stops working!&#.

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Direct Mail … You Know You Like It!

The Agitator

Time to end the week with a simple reminder about old-fasioned direct mail. Who reading this post doesn’t enjoy receiving real mail? Who, given the choice, would prefer to receive an important message — a communication whose intent you knew was to move you, a communication you were eagerly anticipating, a communication from someone you felt connected to — by email as opposed to real mail? Direct mail premium

More Lessons from Lisa’s Direct Mail Experiment

Kivi's Nonprofit Communications Blog

Earlier this summer, Lisa Maher shared her initial results of her direct mail experiences with some nonprofit she supported. We are a bit past the halfway mark in this year-long experiment on the types of direct mail solicitations received and I’m back again to share more of my findings with you. This time around, I want to update you on the direct mail from the organizations in my previous post and some new ones that have come to my mailbox. Lisa Maher.

Retention Mailings Up

The Agitator

The Agitator is gratified by this report from Fundraising Success indicating that retention mailings have grown by 16% from 2010 to 2011. He also notes that expire mailings also went up 7%. direct mail direct marketing Don't Miss these Posts donor retention email marketing fundraising loyalty nonprofit management nonprofits online fundraising

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Direct Mail Testing To Nowhere

The Agitator

Acquisition direct mail Don''t Miss these Posts DonorVoice fundraising innovation premium I suspect a good part of the reason why fundraising and especially acquisition is so flat or down lies in the business-as-usual, risk adverse nature prevalent in the contemporary nonprofit mentality.

Direct Mail Survives At American Cancer Society

The Agitator

That strategy involved: Stop all direct mail acquisition to generate new direct mail donors for the organization. Stop all direct mail conversion to offer non-direct mail Society donors (online donors, event-participants/donors, information seekers, etc.) an opportunity to give a direct mail gift. Remove the American Cancer Society direct mail donors from all exchange universes.

Hot Topics in April: Direct Mail, Modern Media Relations, and Supportive Nonprofit Cultures

Kivi's Nonprofit Communications Blog

Apr 3 & 4: Writing a Direct Mail Appeal Letter In-House, Parts 1 and 2. The post Hot Topics in April: Direct Mail, Modern Media Relations, and Supportive Nonprofit Cultures appeared first on Kivi's Nonprofit Communications Blog. Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: STARTS TOMORROW! Learn how you can raise more money writing your own appeal letter.

Fresh Opportunity For Direct Mail Fundraisers

The Agitator

No direct mail isn’t dead. Still, if you need some encouragement about the future of direct mail, read on. demographic trends direct mail latinos premium It’s the workhorse, delivering by far the preponderance of individual donations, at least in the US. On numerous occasions, The Agitator has urged US fundraisers to shift some focus and resource to the growing Hispanic population. See here and here , for example.

How to Enhance Direct Mail Fundraising Efforts for Your Nonprofit Clients

Exactask Marketing

direct mail Marketing

Sample Calendars: How Often to Send Direct Mail and Email [Video and Download]

Kivi's Nonprofit Communications Blog

The sample calendars tell you when to send direct mail and email appeals, and direct mail and email newsletters, by quarter and month. Direct Mail Leaning – Starter — Download This One for Free Now (PDF). Direct Mail Leaning – Striving. Watch this video to learn about the six new communications calendars I’ve created for you as part of our brand-new training, Creating a 12-Month Community Engagement and Fundraising Plan.

Why You Shouldn’t Give Up on Direct Mail

Ann Green

You may think direct mail is a relic of the past or you don’t use it much because it’s too expensive. Direct mail is still a viable way to communicate with your donors. Some donors prefer to hear from you by mail. Most donors are over 45 and won’t think direct mail is a relic from the past. Direct mail: dead, or immortal? Aim to communicate by mail at least four times a year. You should continue to mail the following: Fundraising letters.

Direct mail envelopes–five ideas for nonprofit fundraising

ImpactMax

of the direct mail we get, unopened. A good half of my direct mail is from nonprofits and, even in my modestly generous home, nine out of 10 new appeals go unopened into the recycling bag. Remember, direct mail is a science, not an art. postage stamp or bulk mail indicia (Herschell Gordon Lewis, Direct Mail Copy That Sells , recommends a postage meter). typeface (gotten any ‘hand-addressed’ mail yet?).

Should Your Direct Mail Appeal Letters Be Kept to One Page?

Kivi's Nonprofit Communications Blog

During our direct mail appeal letter training , we invariably get asked about appeal letter length: How many pages should our letter be? Direct Mail expert Tom Ahern shoots down the one-page myth immediately. What else are you assuming about direct mail that could be hurting your donations? Next week Tom joins us again for his direct mail appeal training program where he will show you how you can create a successful year-end direct mail appeal letter in-house.

Acquisition – Direct Mail: The Exquisite Corpse

The Agitator

For nearly 20 years prognosticators have prematurely heralded the death of direct mail. After all, they argue, “online” is far cheaper and faster, plus donor demographics are changing, so it’s only a matter of time before direct mail is dead and buried. So, as The Agitator begins exploring various acquisition channels, I want to start off by making certain everyone understands that the “Direct Mail Is Dead Myth” is just that — a myth.

Direct Mail Drop and Social Media Rise

A Small Change

Outside of a vibrant major gifts program direct mail is probably the number one way to raise money at most organizations. And direct mail will still be a major way to find donors for a long time to come but not forever. It appears that direct mail is on the decline. I think that we are still at the early stages of social media fundraising and we will see direct mail continue to decline and social media & online fundraising continue to grow.

Why Direct Mail Won’t Die

The Agitator

As Mark Phillips at Bluefrog notes, this is why direct mail fundraising won’t die! direct mail fun fundraising

Applying Concepts with Direct Mail Metrics (Season 1, Episode 6)

Fundraising Report Card

Learn how to apply the concepts discussed in season 1 of the podcast by using the example of a direct mail campaign. Topic Timestamps Direct mail [01:47] Culture and infrastructure [02:52] Who should you send direct mail to? [04:27] 04:27] What is … Continue reading "Applying Concepts with Direct Mail Metrics (Season 1, Episode 6)". The post Applying Concepts with Direct Mail Metrics (Season 1, Episode 6) appeared first on Fundraising Report Card.