3 ways to use direct mail effectively in the age of social media

iMarketSmart

Although direct mail requires printing and postage, we still include it in our marketing plans because it can be effective if you do it right. MarketSmart has generated millions of dollars for clients with direct mail. Often it is best to combine direct mail with an Internet landing page. Otherwise, it’s just “junk mail”. If you use your data to send the right person, the right offer, at the right time, direct mail will deliver an exponential return on your investment.

How Often Should We Email, Mail, Post.

Kivi's Nonprofit Communications Blog

Direct Mail Appeals: Twice a Year. Direct Mail Newsletters: Quarterly, assuming you send one. We get questions all the time about the frequency with which nonprofits should be communicating. Of course, the right answer for you depends on many factors, especially your goals, the demographics of the people you are communicating with, and your relationships with those people. Need some averages to start the discussion?

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How Often Should We Mail that Newsletter?

Kivi's Nonprofit Communications Blog

I’ve just pulled some preliminary data about how often nonprofits say they will mail their newsletters, and of course, it depends on whether you talking print or email. More than 1200 nonprofits have completed our 2015 Nonprofit Communications Trends Report Survey (please take it now if you are not one of those 1200, as we’ll close the survey down on Tuesday).

Direct Mail Is Here to Stay (and How)

EveryAction

In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Today, direct mail continues to be an effective way to prompt donors to take action. You started out in direct mail almost 17 years ago. As conventional wisdom had it, mail out as much as you can to as many people as you can to maximize your returns.

When to Stop Snail Mailing and Emailing People, Part I

Kivi's Nonprofit Communications Blog

If email engagement is the goal (see last week’s posts here and here on why that is) and snail mail keeps getting more expensive, it makes sense in both channels to more carefully manage who is on your mailing lists so you only send to people who may actually consume that content, right? That means that you need to decide when you will STOP emailing and snail mailing people and remove them from your active lists.

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8 Commandments for Converting Direct Mail Fundraising Appeals to Email

Kivi's Nonprofit Communications Blog

Looking to repurpose your direct mail appeals into email? Thou Shalt Make Email SHORTER Than Direct Mail. Direct mail appeals clock in at well over 1,000 words, sometimes double and triple that. ” mails at the end of a multi-email campaign (year end, membership month, etc.). I once had a conversation with a direct mail writer who said he hated email. Kerri has some great advice for you! Kivi. Image Source: https://flic.kr/p/6D43LQ. p/6D43LQ.

When to Stop Snail Mailing and Emailing People, Part II

Kivi's Nonprofit Communications Blog

What’s the risk of continuing to mail to people who aren’t responding? The opposite is true with print: It will cost you a lot of money to send mail to all those people who aren’t reading it and responding, but it’s not like the Postal Service is going to ding you for it and stop delivering your mail. You will find much, much less on when to stop mailing them, with a notable exception of our friends at Bloomerang , again.).

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Direct Mail Fights Back

The Agitator

Direct mail? Direct mail?! But wait, direct mail is fighting back. Advertising mail accounts for 31% of USPS revenue. The USPS partnered with Temple University’s Centre for Neural Decision Making to study how consumers process physical ads (direct mail postcards) versus digital ads. The result, as headlined by Direct Marketing … Direct Mail Has a Greater Effect on Purchase than Digital Ads. What’s sexiest in your nonprofit these days?

Emailing Monthly; Direct Mailing Quarterly

Kivi's Nonprofit Communications Blog

As in previous years, we asked nonprofits how often they would email and direct mail the typical supporter on their mailing lists. No surprise: monthly emailing and quarterly direct mailing remain the most popular frequencies. . The survey for our 2013 Nonprofit Communications Trends Repor t will close tonight! Please add your voice if you aren’t one of the more than 1,300 nonprofit communicators participating in the survey so far!

Direct Mail And Hurricanes

The Agitator

Postal Service is wondering, “Should I mail or not mail?” ” To The Agitator , with its roots in direct mail, this is both a donor-centric question and an organization-centric one. If you mail a massive acquisition campaign right now that includes Southeast Texas, Louisiana and Florida zip codes, you’ll appear insensitive if not downright mendacious to prospective donors.

Direct Mail Buzzes

The Agitator

I’ve noticed a few good items regarding direct mail lately that I’m sharing today. First up from Target Marketing is Paul Bobnak’s collection of The 6 Best Direct Mail Teasers of 2016. Communications Copywriting / creative Direct mail premiumGotta get that letter noticed and open folks! Here are the two probably most relevant for Agitator readers, from Consumer Reports and The Sierra Club. Paul explains his picks here.

Whew! The Mail Lives.

The Agitator

I saw two surveys today that reassure me that old-fashioned mail, my favorite medium, will probably outlive me. The regional council on which I serve recently conducted a random survey of constituents which found that the preferred channel for receiving news and information about local issues was — for 35% — the mail. Naturally, for those age 65 and over, mail was tops at 52%.

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Write a Better Case for Support and Direct Mail Appeals

Kivi's Nonprofit Communications Blog

Direct Mail Appeal Letters. Then, on July 28th, we start our very popular direct mail training with Tom. Or join us for the full Writing Direct Mail Appeal Letters e-clinic. Learn more about direct mail training. Or do you need to have your case for support or direct mail appeal ready in the near future? Join Fundraising Expert Tom Ahern. Fundraising expert Tom Ahern is cranking out some great stuff for us this year!

More Lessons from Lisa’s Direct Mail Experiment

Kivi's Nonprofit Communications Blog

Earlier this summer, Lisa Maher shared her initial results of her direct mail experiences with some nonprofit she supported. We are a bit past the halfway mark in this year-long experiment on the types of direct mail solicitations received and I’m back again to share more of my findings with you. This time around, I want to update you on the direct mail from the organizations in my previous post and some new ones that have come to my mailbox. Lisa Maher.

Direct Mail is not Yet Dead

The Agitator

None of this matters if you can’t block and tackle with mail. That’s right, mail isn’t dead. So here are my arguments for continued use of the mail. Mail is where more donations come in. Mail retains donors (slightly) better. Ending mail acquisition is a flop. American Cancer Society stopped mail acquisition in January 2013: New donors dropped by 11%. They started mail acquisition back up 18 months later. Mail engages the mind differently.

Don’t Forget Your Mail

The Agitator

I love the mail. I love checking my mailbox — a real mail box with a red flag — six days a week. I love to feel my way through the mail, regarding some with professional disdain, admiring some for their creativity and ability to win my attention (why did that particulate piece win my attention?), sorting it into ‘today’ and ‘later’ (all bills … yes, I even still get some bills in the mail) and, sure, tossing.

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Hot Topics in April: Direct Mail, Modern Media Relations, and Supportive Nonprofit Cultures

Kivi's Nonprofit Communications Blog

Apr 3 & 4: Writing a Direct Mail Appeal Letter In-House, Parts 1 and 2. The post Hot Topics in April: Direct Mail, Modern Media Relations, and Supportive Nonprofit Cultures appeared first on Kivi's Nonprofit Communications Blog. Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: STARTS TOMORROW! Learn how you can raise more money writing your own appeal letter.

Sample Calendars: How Often to Send Direct Mail and Email [Video and Download]

Kivi's Nonprofit Communications Blog

The sample calendars tell you when to send direct mail and email appeals, and direct mail and email newsletters, by quarter and month. Direct Mail Leaning – Starter — Download This One for Free Now (PDF). Direct Mail Leaning – Striving. Watch this video to learn about the six new communications calendars I’ve created for you as part of our brand-new training, Creating a 12-Month Community Engagement and Fundraising Plan.

When Will Direct Mail Die?

The Agitator

From his photo, he looks like one of them/thar ‘Millennials’ Derrick’s post, which by definition I received and read online, is titled, The Paradox of Direct Mail , and makes the observation: “For many new and younger donors, direct mail is viewed as intrusive, messy, and a waste of resources. Direct mail premium I just read a blog post by a fundraising youngster, Derrick Feldmann.

If you’re asking yourself whether or not direct mail is dead, then you’re asking the wrong question

iMarketSmart

There’s too much talk about whether or not direct mail is dead. I get direct mail delivered to me every day. The question should rather be about why BAD direct mail is still alive at all. BAD direct mail should be killed dead. Good direct mail should be kept alive. So what about your direct mail efforts? Have you compared the results of your direct mail efforts with the results attained from other channels?

Why Is Direct Mail Seeing A Resurgence?

The Agitator

Roger and I are direct mail … well, er, sluts. Whenever someone writes anything along the general lines of ‘direct mail punches on’, there we are, drooling and wagging our tails, like dalmatians responding to the fire alarm. Because we write in praise of direct mail so often, I’m always nervous about whether we’re covering old ground, old reports, old comparisons of direct mail to feeble sisters like email and social media.

How to End Your Obsession With Direct Mail (and Why)

iMarketSmart

Recently someone over-enthusiastically posted a discussion topic on one of my LinkedIn Groups promoting direct mail’s benefits. I’m not against direct mail. In fact, I love direct mail too. Evidence of her enthrallment was provided in the form of a chart that showed how research found that most major gift donors for most organizations originated from direct mail marketing. Stop looking for ways to prove the general view that direct mail works.

Should Your Direct Mail Appeal Letters Be Kept to One Page?

Kivi's Nonprofit Communications Blog

During our direct mail appeal letter training , we invariably get asked about appeal letter length: How many pages should our letter be? Direct Mail expert Tom Ahern shoots down the one-page myth immediately. What else are you assuming about direct mail that could be hurting your donations? Next week Tom joins us again for his direct mail appeal training program where he will show you how you can create a successful year-end direct mail appeal letter in-house.

Direct Mail Hanging In

The Agitator

The Direct Marketing Association notes in its recently released 2012 Response Rate Report that direct mail response rates have dropped nearly 25% over the past nine years. Even so, direct mail pulls a better overall response than digital channels. The report also says that: Cost per order or lead for acquisition campaigns were roughly equivalent for direct mail ($51.40), post card ($54.10), email ($55.24), and paid search ($52.58). for direct mail.

In Direct Mail, All Responses, Even Complaints, Are Good

Kivi's Nonprofit Communications Blog

Tom Ahern is my go-to guy for all things direct mail. Afraid your direct mail piece goes too far and will solicit a negative response? If you are interested in Tom critiquing your direct mail appeal, sign up for our Direct Mail for Small Nonprofits e-clinic in May. ” I ask my new direct mail clients to agree that they will send out what I write for them exactly as I write it, without fiddling. Direct mail is not a medium that rewards meekness.

Direct Mail Will Outlive Us All

The Agitator

Direct mail is: [ ] Dead [ ] Near Dead [ ] Nowhere near dead. Over the 9 years Tom and I’ve been agitating, few topics are the subject of more debate than the all-too-familiar prognostication that direct mail is either dead or dying. We’ve never bought into that myth as you can see from this 2012 post, Direct Mail: The Exquisite Corpse. Direct mail premium

Direct mail - kill it. Slowly.

Blue Sky Collaborative

Direct mail still works. My biggest problem with direct mail is the lack of information that it provides. It generates a lot more money than email/online donations despite the fact that email fundraising continues to grow quickly. You really don't.

#Resource: Survey Of E-Mail Distribution Services For Nonprofits

Non Profit Marketing 360

We work with our clients to help them green their companies and organizations as well – and a great way to start that process is to use email blasts to get the word out instead of mass paper mailing campaigns. Communications Cross-Post E-Mail eNewsletter How-to Nonprofit Resource communication design E-mail Electronic mailing list email IPhone MailChimp marketing Non-profit organization Online Tools Salesforce.com Twitter User interface VerticalResponse

Direct Mail Best Practices for Nonprofit Organizations

Exactask Marketing

Despite the increasing shift towards digital fundraising, using direct mail as part of your overall marketing strategy still provides significant benefits for any nonprofit clients your agency may be working with. direct mail MarketingMany shy away from direct mailers because of the slow lead time, high initial costs required or because past campaigns haven’t shown much success. When done right, though, direct mailers can be a nonprofit’s most valuable asset.

One Big Myth about Direct Mail Appeal Letters

Kivi's Nonprofit Communications Blog

Each time we hold our Direct Mail for Small Nonprofits E-clinic , Tom Ahern and I have to help the participants overcome their pre-conceived ideas of what makes a great direct mail appeal letter. Tom’s answer: I just had the pleasure of hanging for a few days with Australia’s top direct mail house, a world-class operation called Pareto. They were so proud: they had an 8-page direct mail appeal that broke records.

Direct mail envelopes–five ideas for nonprofit fundraising

ImpactMax

of the direct mail we get, unopened. A good half of my direct mail is from nonprofits and, even in my modestly generous home, nine out of 10 new appeals go unopened into the recycling bag. Remember, direct mail is a science, not an art.

Direct Mail Yields Major Gift Donors

The Agitator

On Monday we reported on the American Cancer Society (ACS) and its project over the past year to re-examine the role of direct mail in its fundraising program. ACS is committed to a sophisticated multi-channel marketing approach, in which direct mail remains a key work horse, and in which the full potential value of each donor (financial and otherwise) is recognized. Acquisition direct mail direct marketing major donors premium

Stop Mailing! Don’t Stop Mailing!

The Agitator

And more specifically, when should the former stop sending direct mail and email appeals to the major donors? He says there are only two reasons to take major donors out of the direct response solicitation stream: The donor asked you to stop mailing or e-mailing appeals. And he emphasizes: “Over time, as the relationship builds , the communication strategy migrates or skews toward personal solicitation vs. mail or email.

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Raising Money with Direct Mail and Donor Newsletters

Kivi's Nonprofit Communications Blog

In August, Tom will teach the fourth round of Direct Mail for Small Nonprofits , which is all about getting your appeal letter into tip top shape. You don’t need 100,000 people on your list to raise real money with your direct mail appeal, and Tom has the small yet extremely successful clients to prove it. Just like with the direct mail e-clinic, you’ll submit your writing to Tom (in this case, your lead article) and you’ll get some great feedback, guaranteed.

If You Write Direct Mail Appeals In-House, You’ll Want to Know About This

Kivi's Nonprofit Communications Blog

If you have been part of our community for any length of time, you know Tom Ahern and how awesome he is at writing fundraising copy – especially direct mail appeals. (If In fact, his direct mail appeal e-clinic has been the most popular e-clinic we offer and consistently sells out each time. So now, you can still join us for the first 60-minute training webinar where Tom will teach you the basics of creating a direct mail appeal.

Writing Your Own Direct Mail Appeal Letter This Year? You Got This!

Kivi's Nonprofit Communications Blog

Think your in-house created direct mail appeal doesn’t stand a chance against the big boys? Tom Ahern has proven he can help nonprofits of all types raise a significant amount of money – especially with direct mail appeals. Next week Tom Ahern joins us for his direct mail appeal e-clinic where he will show you how you can create a successful year-end direct mail appeal letter in-house.

Speaking Up For Mail

The Agitator

I’m compelled to note, however, that the vast majority of individual donor income for most non-profits is raised through the mail. (At The rest is direct mail, telemarketing and sustainer.) Let’s keep that in mind as we fend off our Boards and Executive Directors who don’t understand why our direct mail budgets haven’t markedly decreased. They will when the mail stops working!&#.

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Direct Mail … You Know You Like It!

The Agitator

Time to end the week with a simple reminder about old-fasioned direct mail. Who reading this post doesn’t enjoy receiving real mail? Who, given the choice, would prefer to receive an important message — a communication whose intent you knew was to move you, a communication you were eagerly anticipating, a communication from someone you felt connected to — by email as opposed to real mail? Direct mail premium

Retention Mailings Up

The Agitator

The Agitator is gratified by this report from Fundraising Success indicating that retention mailings have grown by 16% from 2010 to 2011. He also notes that expire mailings also went up 7%. direct mail direct marketing Don't Miss these Posts donor retention email marketing fundraising loyalty nonprofit management nonprofits online fundraising

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Direct Mail for Small Nonprofits – July E-Clinic

Kivi's Nonprofit Communications Blog

You can put both concepts to work for you with your direct mail appeals. You can take a chance and do something a little different with your annual appeal this year, while also scaling down the lessons learned from bigger organizations to your smaller nonprofit’s direct mail campaign. Renowned direct mail copywriter and fundraiser Tom Ahern is going to show 24 nonprofits how to do just that during our July e-clinic, Direct Mail for Small Nonprofits.

Direct Mail Testing To Nowhere

The Agitator

Acquisition direct mail Don''t Miss these Posts DonorVoice fundraising innovation premium I suspect a good part of the reason why fundraising and especially acquisition is so flat or down lies in the business-as-usual, risk adverse nature prevalent in the contemporary nonprofit mentality.

Direct Mail Survives At American Cancer Society

The Agitator

That strategy involved: Stop all direct mail acquisition to generate new direct mail donors for the organization. Stop all direct mail conversion to offer non-direct mail Society donors (online donors, event-participants/donors, information seekers, etc.) an opportunity to give a direct mail gift. Remove the American Cancer Society direct mail donors from all exchange universes.

How to Enhance Direct Mail Fundraising Efforts for Your Nonprofit Clients

Exactask Marketing

direct mail Marketing