3 ways to use direct mail effectively in the age of social media
DECEMBER 28, 2016
Although direct mail requires printing and postage, we still include it in our marketing plans because it can be effective if you do it right. MarketSmart has generated millions of dollars for clients with direct mail. Often it is best to combine direct mail with an Internet landing page. Otherwise, it’s just “junk mail”. If you use your data to send the right person, the right offer, at the right time, direct mail will deliver an exponential return on your investment.