When to Stop Snail Mailing and Emailing People, Part I

Kivi's Nonprofit Communications Blog

If email engagement is the goal (see last week’s posts here and here on why that is) and snail mail keeps getting more expensive, it makes sense in both channels to more carefully manage who is on your mailing lists so you only send to people who may actually consume that content, right? That means that you need to decide when you will STOP emailing and snail mailing people and remove them from your active lists.

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When to Stop Snail Mailing and Emailing People, Part II

Kivi's Nonprofit Communications Blog

What’s the risk of continuing to mail to people who aren’t responding? The opposite is true with print: It will cost you a lot of money to send mail to all those people who aren’t reading it and responding, but it’s not like the Postal Service is going to ding you for it and stop delivering your mail. You will find much, much less on when to stop mailing them, with a notable exception of our friends at Bloomerang , again.).

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Direct Mail And Hurricanes

The Agitator

Postal Service is wondering, “Should I mail or not mail?” ” To The Agitator , with its roots in direct mail, this is both a donor-centric question and an organization-centric one.

Direct Mail Buzzes

The Agitator

I’ve noticed a few good items regarding direct mail lately that I’m sharing today. First up from Target Marketing is Paul Bobnak’s collection of The 6 Best Direct Mail Teasers of 2016. Communications Copywriting / creative Direct mail premium

Whew! The Mail Lives.

The Agitator

I saw two surveys today that reassure me that old-fashioned mail, my favorite medium, will probably outlive me. Naturally, for those age 65 and over, mail was tops at 52%. The first has no relevance to fundraising, but does shed some light on people who follow local issues and politics.

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3 ways to use direct mail effectively in the age of social media

iMarketSmart

Although direct mail requires printing and postage, we still include it in our marketing plans because it can be effective if you do it right. MarketSmart has generated millions of dollars for clients with direct mail. Often it is best to combine direct mail with an Internet landing page. Otherwise, it’s just “junk mail”. If you use your data to send the right person, the right offer, at the right time, direct mail will deliver an exponential return on your investment.

Direct Mail Is Here to Stay (and How)

EveryAction

In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Today, direct mail continues to be an effective way to prompt donors to take action. You started out in direct mail almost 17 years ago. As conventional wisdom had it, mail out as much as you can to as many people as you can to maximize your returns.

Hot Topics in April: Direct Mail, Modern Media Relations, and Supportive Nonprofit Cultures

Kivi's Nonprofit Communications Blog

Apr 3 & 4: Writing a Direct Mail Appeal Letter In-House, Parts 1 and 2. The post Hot Topics in April: Direct Mail, Modern Media Relations, and Supportive Nonprofit Cultures appeared first on Kivi's Nonprofit Communications Blog.

Direct Mail Fights Back

The Agitator

Direct mail? Direct mail?! But wait, direct mail is fighting back. Advertising mail accounts for 31% of USPS revenue. The result, as headlined by Direct Marketing … Direct Mail Has a Greater Effect on Purchase than Digital Ads.

How Often Should We Mail that Newsletter?

Kivi's Nonprofit Communications Blog

I’ve just pulled some preliminary data about how often nonprofits say they will mail their newsletters, and of course, it depends on whether you talking print or email.

Don’t Forget Your Mail

The Agitator

I love the mail. I love checking my mailbox — a real mail box with a red flag — six days a week. I love to feel my way through the mail, regarding some with professional disdain, admiring some for their creativity and ability to win my attention (why did that particulate piece win my attention?), sorting it into ‘today’ and ‘later’ (all bills … yes, I even still get some bills in the mail) and, sure, tossing.

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8 Commandments for Converting Direct Mail Fundraising Appeals to Email

Kivi's Nonprofit Communications Blog

Looking to repurpose your direct mail appeals into email? Thou Shalt Make Email SHORTER Than Direct Mail. Direct mail appeals clock in at well over 1,000 words, sometimes double and triple that. I once had a conversation with a direct mail writer who said he hated email.

Emailing Monthly; Direct Mailing Quarterly

Kivi's Nonprofit Communications Blog

As in previous years, we asked nonprofits how often they would email and direct mail the typical supporter on their mailing lists. No surprise: monthly emailing and quarterly direct mailing remain the most popular frequencies. .

Why Is Direct Mail Seeing A Resurgence?

The Agitator

Roger and I are direct mail … well, er, sluts. Whenever someone writes anything along the general lines of ‘direct mail punches on’, there we are, drooling and wagging our tails, like dalmatians responding to the fire alarm. Direct mail premium

Direct Mail … You Know You Like It!

The Agitator

Time to end the week with a simple reminder about old-fasioned direct mail. Who reading this post doesn’t enjoy receiving real mail? Who, given the choice, would prefer to receive an important message — a communication whose intent you knew was to move you, a communication you were eagerly anticipating, a communication from someone you felt connected to — by email as opposed to real mail? Direct mail premium

Direct Mail + Online = Results

The Agitator

One that recently caught my attention is titled: The Direct Mail Paradox and how you are losing donors. These guys are mobile fundraising zealots, and so I expected their infographic would trash direct mail. And indeed they started a bit on that note, with this observation: “ For most people, direct mail is annoying (BTW, this is the. Direct mail Integrated fundraising and marketing Mobile marketing and fundraising Online fundraising and marketing premium

Direct Mail Hanging In

The Agitator

The Direct Marketing Association notes in its recently released 2012 Response Rate Report that direct mail response rates have dropped nearly 25% over the past nine years. Even so, direct mail pulls a better overall response than digital channels. for direct mail.

Direct Mail Appeal + Online Response

The Agitator

After two infographics yesterday pertaining to email, today another one pushed into my e-mailbox, this time on direct mail. Simply: “…consumers prefer responding to direct mail via online means.” Direct mail Online fundraising and marketing premium

Direct Mail Yields Major Gift Donors

The Agitator

On Monday we reported on the American Cancer Society (ACS) and its project over the past year to re-examine the role of direct mail in its fundraising program. Here’s a bit of analysis from our friends at Analytical Ones that confirms a key payoff from direct mail acquisition programs.

Get more money with your year end appeal: Interview with Paul Bobnak of DMIQTV and Who’s Mailing What

Wild Woman Fundraising

How long have you been working in the direct mail industry? For the past 15 years I’ve been the archivist of Who’s Mailing What. My basic job which hasn’t changed much, every day I look at direct mail and email. We mark mailings that we see in our mail stream.

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Applying Concepts with Direct Mail Metrics (Season 1, Episode 6)

Fundraising Report Card

Learn how to apply the concepts discussed in season 1 of the podcast by using the example of a direct mail campaign. Topic Timestamps Direct mail [01:47] Culture and infrastructure [02:52] Who should you send direct mail to? [04:27] 04:27] What is … Continue reading "Applying Concepts with Direct Mail Metrics (Season 1, Episode 6)". The post Applying Concepts with Direct Mail Metrics (Season 1, Episode 6) appeared first on Fundraising Report Card.

Write a Better Case for Support and Direct Mail Appeals

Kivi's Nonprofit Communications Blog

Direct Mail Appeal Letters. Then, on July 28th, we start our very popular direct mail training with Tom. Or join us for the full Writing Direct Mail Appeal Letters e-clinic. Learn more about direct mail training. Join Fundraising Expert Tom Ahern.

More Lessons from Lisa’s Direct Mail Experiment

Kivi's Nonprofit Communications Blog

Earlier this summer, Lisa Maher shared her initial results of her direct mail experiences with some nonprofit she supported. This time around, I want to update you on the direct mail from the organizations in my previous post and some new ones that have come to my mailbox. Lisa Maher.

#Resource: Survey Of E-Mail Distribution Services For Nonprofits

Non Profit Marketing 360

We work with our clients to help them green their companies and organizations as well – and a great way to start that process is to use email blasts to get the word out instead of mass paper mailing campaigns. Image via Wikipedia.

If you’re asking yourself whether or not direct mail is dead, then you’re asking the wrong question

iMarketSmart

There’s too much talk about whether or not direct mail is dead. I get direct mail delivered to me every day. The question should rather be about why BAD direct mail is still alive at all. BAD direct mail should be killed dead. Good direct mail should be kept alive. So what about your direct mail efforts? Have you compared the results of your direct mail efforts with the results attained from other channels?

How to End Your Obsession With Direct Mail (and Why)

iMarketSmart

Recently someone over-enthusiastically posted a discussion topic on one of my LinkedIn Groups promoting direct mail’s benefits. I’m not against direct mail. In fact, I love direct mail too. Stop looking for ways to prove the general view that direct mail works.

How Can You Get More Money in the Mail?

Wild Woman Fundraising

Have you ever heard of the Who’s Mailing What Database ? DMIQTV stands for Direct Mail IQ TV. It’s a letter that big nonprofits mail out over and over again because it works so well. You can arrange the results by: Acquisition Mailing.

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The Dangerous Dictum Of “Mail More, Make More”

The Agitator

Perhaps no myth is potentially more dangerous for the long-term health of an organization than the clichéd dictum: “Mail more, raise more.” The Agitator opened discussion on this topic two years ago in our series Raise More, Ask Less appearing in four parts: here , here , Breaking Out of the Status Quo Communications Direct mail Donor retention / loyalty / commitment Fundraising analytics / data Research premiumI love home remedies and old folk tales.

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How to Enhance Direct Mail Fundraising Efforts for Your Nonprofit Clients

Exactask Marketing

direct mail Marketing

When Will Direct Mail Die?

The Agitator

From his photo, he looks like one of them/thar ‘Millennials’ Derrick’s post, which by definition I received and read online, is titled, The Paradox of Direct Mail , and makes the observation: “For many new and younger donors, direct mail is viewed as intrusive, messy, and a waste of resources. Direct mail premium I just read a blog post by a fundraising youngster, Derrick Feldmann.

Funniest Nonprofit Direct Mail: Photoshop Disasters!

Wild Woman Fundraising

Funniest Nonprofit Direct Mail: Photoshop Disasters! Want an example of a funny appeal letter? Here’s one I wrote awhile ago. ——————————————-. Dear Friend, .

Direct Mail Best Practices for Nonprofit Organizations

Exactask Marketing

Despite the increasing shift towards digital fundraising, using direct mail as part of your overall marketing strategy still provides significant benefits for any nonprofit clients your agency may be working with. direct mail MarketingMany shy away from direct mailers because of the slow lead time, high initial costs required or because past campaigns haven’t shown much success. When done right, though, direct mailers can be a nonprofit’s most valuable asset.

Direct Mail Will Outlive Us All

The Agitator

Direct mail is: [ ] Dead [ ] Near Dead [ ] Nowhere near dead. Over the 9 years Tom and I’ve been agitating, few topics are the subject of more debate than the all-too-familiar prognostication that direct mail is either dead or dying. We’ve never bought into that myth as you can see from this 2012 post, Direct Mail: The Exquisite Corpse. Direct mail premium

Direct Mail Testing To Nowhere

The Agitator

Acquisition direct mail Don''t Miss these Posts DonorVoice fundraising innovation premium I suspect a good part of the reason why fundraising and especially acquisition is so flat or down lies in the business-as-usual, risk adverse nature prevalent in the contemporary nonprofit mentality.

Starting Over #5: Growing Without Direct Mail

The Agitator

Breaking Out of the Status Quo Direct mail Donor acquisition Donor retention / loyalty / commitment Integrated fundraising and marketing Nonprofit management Starting Over premiumWhen we first announced the Starting Over series, the very first comment we received came from Sarah Nutbrown who works for a small nonprofit in New Zealand. Sarah wrote, “We’re just starting to build up individual giving, with limited resources, all ideas on where we focus our energy are more than welcomed.

Direct Mail for Small Nonprofits

Kivi's Nonprofit Communications Blog

In a little over a week — starting November 8 — Tom Ahern will join me to present the Direct Mail for Small Nonprofits E-Clinic again at Nonprofit Marketing Guide. As you probably know, Tom Ahern is one of THE masters of donor communications, especially direct mail. Tom firmly believes that you don’t need a gigantic direct mail list in order to raise significant dollars — and he has proven it with several of his smaller clients.

Reader Questions: Does adding extra stuff your appeal mailing work?

Wild Woman Fundraising

Recently I was leading a webinar for CharityHowTo called “Tons of Money in the Mail&# and a person asked this question: “What should we include in our direct mail? Adding things to your mailing can either help OR hurt you. Did I actually mail the card back?

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Sample Calendars: How Often to Send Direct Mail and Email [Video and Download]

Kivi's Nonprofit Communications Blog

The sample calendars tell you when to send direct mail and email appeals, and direct mail and email newsletters, by quarter and month. Direct Mail Leaning – Starter — Download This One for Free Now (PDF). Direct Mail Leaning – Striving.

4 essential questions to ask yourself about your planned or major gift direct mail program

iMarketSmart

Are you really doing direct mail well? Do they put up with your direct mail? I think if your retention rate is under 40%, your donors are sending you a message about your direct mail program. I like to say, “Be donor-centric. Be personalized. Be relevant. Or be gone!”

How to get money in the mail

Wild Woman Fundraising

get money in the mail. Here’s a prezi that tells you all about how to getting money in the mail through direct mail appeals. It’s so easy! How to Create an Appeal Letter on Prezi. Was this informative?

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