Using Cause Marketing Gamification to Reforest Madagascar

Cause Related Marketing

Mobile game developer XEOPlay offers Tilt World that helps to reforest Madagascar, the world’s fourth largest island and a hotspot for biodiversity, owing to its relative isolation. XEOPlay’s goal is to plant 1 million trees in Madagascar, which suffers from the effects of deforestation.

All the Rage: Fundraising on Fury and Revenge

Kivi's Nonprofit Communications Blog

26 Oct 2010 — Madagascar hissing cockroach on white background — Image by © Michel Gunther/Biosphoto/Corbis. For Valentine’s Day, the Bronx Zoo invited donors to name one if its Madagascar hissing cockroaches in someone else’s honor.

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The 25 intelligent optimists of Ode

Nonprofit Marketing Blog

CARE was one of my first jobs and the need that really got me was what I saw in Cambodia and Madagascar. Ode Magazine has published a list of “25 intelligent optimists” and my hero Seth Godin (3,000 posts!) was kind enough to name me as one. You can read the article here. But more importantly, read about the other inspiring folks here. (PS PS - in the article my story is portrayed a little out of order - if only my life were that linear or logical.

Where Have All the Social Products Gone?


Rather than just create a PSA to curb sexual pressure and abuse among young girls in Madagascar, AED created the red card–a product–that girls could use as an added to tool to say no. The debate between marketing and sales is not an old one.

On the occasion of my 1,182nd post

Nonprofit Marketing Blog

When I lived in Madagascar, people would open the tombs of their dead relatives each winter, pull out the cloth-wrapped corpses of their loved ones and dance with them held aloft. I tell this story in my first post because even if you don’t live in Madagascar, I believe we should keep reminding ourselves of our own mortality and that we as do-gooders should become profoundly impatient. Sometimes people ask me about my blogging, and how I manage to do it each day.

You are a foreign correspondent

Nonprofit Marketing Blog

Like this from Madagascar and this from Cambodia.) Photo from the Guardian Weekly. This is classic Phnom Penh. Once upon a time, I lived in Africa and Asia, and that’s where I had the hardest, best job I’ve ever had.

Newsletter: Raise More Money at Checkout; Valentine's Day Cause Marketing ; Best Place to Sell Girl Scout Cookies

Selfish Giving

If you love it, via the Bronx Zoo you can send your loved one a certificate naming one of the zoo's famous Madagascar hissing cockroaches after him or her. The Chronicle of Philanthropy recently ran an article on raising more money at the cash register.