Using Cause Marketing Gamification to Reforest Madagascar

Cause Related Marketing

Mobile game developer XEOPlay offers Tilt World that helps to reforest Madagascar, the world’s fourth largest island and a hotspot for biodiversity, owing to its relative isolation. XEOPlay’s goal is to plant 1 million trees in Madagascar, which suffers from the effects of deforestation.

Are you fundraising for Africa? Read this!

Wild Woman Fundraising

I am so excited to present to you my interview with Charlotte Beauvoisin, who writes Diary of a Munzungu , a UK citizen working in Uganda. Her blog has been featured on Lonely Planet since 2009.

Africa 164

All the Rage: Fundraising on Fury and Revenge

Kivi's Nonprofit Communications Blog

26 Oct 2010 — Madagascar hissing cockroach on white background — Image by © Michel Gunther/Biosphoto/Corbis. For Valentine’s Day, the Bronx Zoo invited donors to name one if its Madagascar hissing cockroaches in someone else’s honor.

The 25 intelligent optimists of Ode

Nonprofit Marketing Blog

CARE was one of my first jobs and the need that really got me was what I saw in Cambodia and Madagascar. Ode Magazine has published a list of “25 intelligent optimists” and my hero Seth Godin (3,000 posts!) was kind enough to name me as one. You can read the article here. But more importantly, read about the other inspiring folks here. (PS PS - in the article my story is portrayed a little out of order - if only my life were that linear or logical.

Where Have All the Social Products Gone?


Rather than just create a PSA to curb sexual pressure and abuse among young girls in Madagascar, AED created the red card–a product–that girls could use as an added to tool to say no. The debate between marketing and sales is not an old one.