How to get tremendous satisfaction from satisfaction

iMarketSmart

You can actually get more job satisfaction by satisfying the wants needs and desires of your donors, board members, volunteers and supporters. Recommendations. >> 5 Opportunities to Boost Giving, Donor Loyalty, and Job Satisfaction. >> Another highly requested blog post on why people give. The post How to get tremendous satisfaction from satisfaction appeared first on MarketSmart | . Fundraising best practices for fundraising job satisfaction Lead Generation

Remember … It’s The Donor And The Mission

The Agitator

Satisfaction at materially advancing your nonprofit’s mission? Donor Centricity Donor retention / loyalty / commitment Fundraising philosophy/profession premiumThink about the last time you secured a really major gift, or completed an especially productive direct mail or email campaign. When you left the meeting or put the phone down or read the response data, what was your dominant feeling? A warm glow from helping the donor(s) achieve their goals?

Don’t Just Turn Down The Volume

The Agitator

And especially not for donor satisfaction. But, it’s not a satisfaction tactic; it’s an anti-dissatisfaction tactic. Bivalent satisfiers – the upward and downward translatable attributes that can cause both satisfaction and dissatisfaction.

What to Listen for in Donor Onboarding

The Agitator

Satisfaction with their experience : when you reach out to donors based on only transactional information, you are assuming they are happy with their experience. If you feel like all you – or your database – can take on at first is getting satisfaction measures, go for it.

Measuring Donor Experiences – Part 2

The Agitator

And, as pointed out in Part 1, ‘what matters’ is not general or overall satisfaction. Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data Innovation Nonprofit management premiumIn Part 1 I indicated why measuring specific donor experiences represents such a fundamental shift in mindset for most organizations.

Behavioral Science & Fundraising: The Desire for Completion

The Agitator

In short, finishing tasks that are incomplete gives all of us a huge sense of satisfaction. Breaking Out of the Status Quo Communications Donor retention / loyalty / commitment DonorTrends / DonorVoice Innovation Research premium

Are You Donor-Obsessed or Merely Donor-Centric?

The Agitator

Most importantly, it means measuring success based on donor commitment and satisfaction, not tactical or “meeting the numbers” success. Customer experience guru Gerry McGovern warns that even if a company is indeed “customer-centric” that may not be enough these days. “To

Donor-Centric or Faux Donor-Centric? Check the Plumbing.

The Agitator

Do staff and consultant performance reviews include contributions made to advancing donor satisfaction, retention and responsiveness? Are all departments aware of and focused on the same donor retention, commitment and satisfaction goals? Board Meeting Swipe File Donor Centricity Donor retention / loyalty / commitment Feedback Fundraising philosophy/profession Nonprofit management Uncategorized premium

Heroic Incrementalism

The Agitator

Yes, most of the work involved in holding on to and increasing the commitment, satisfaction and value of donors for the long-term is difficult and often boring. Terms like “donor identity”, “donor commitment”, and “donor satisfaction”.

Objectives for Your Nonprofit Communications Plan

Kivi's Nonprofit Communications Blog

increase newsletter subscriptions by 20% this year) Expressions of loyalty, including retention or renewal (e.g., 50% fewer students use inappropriate language this semester) Increased satisfaction (e.g., In previous posts, I’ve shared with you the twelve most common nonprofit marketing and communications goals and the twelve most common nonprofit marketing and communications strategies.

More On Second Gifts — Part 2

The Agitator

Forget what you may have heard from surveys: Donors want to be thanked, and they will reward you for it with loyalty. They also measured one other variable that made a difference and that’s satisfaction with donor experiences. High commitment, low satisfaction: Red alert!

Why “Trust” Matters in Fundraising. And What To Do About It.

The Agitator

There are two key pillars that go into creating a positive nonprofit- to-donor relationship, the very kind that leads to higher loyalty, commitment, and retention: Functional Connection. The 2018 Edelman Trust Barometer reveals that trust in the U.S.

Trust 85

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

TalentDesk gives us the 2018 Best Nonprofits to Work For using data from Glassdoor on salary and employee satisfaction and Charity Navigator’s organization accountability ratings. The Bombay Club. New Orleans, LA. Happy Friday, friends!

Link 136

Feedback Week: Unexpressed Desires

The Agitator

This week, we’ll go through each of these categories of the most common comments to see what changes you can make to increase your donors’ satisfaction (other than donor services – apparently people generally already love donor services people!).

TESTING: Go Beyond Individual Communications

The Agitator

We’ve preached soliciting feedback from your donors immediately , including commitment, satisfaction, identity, and preference information. When you want to find out if your control package could be beaten, you test a different communication against it.

Test 63

Level Three Feedback: Using Feedback to Model

The Agitator

By asking donors simple questions like identity, commitment, and satisfaction at the point of acquisition or as close as humanly possible to it , you can see whether the donors you are acquiring are likely to be with you through the long haul. Breaking Out of the Status Quo Donor acquisition Donor Centricity Donor retention / loyalty / commitment Feedback Integrated fundraising and marketing Uncategorized premium

Gobsmacked!

The Agitator

Satisfaction and commitment. Breaking Out of the Status Quo Communications Donor Centricity Donor Centricity - Case Studies Donor retention / loyalty / commitment Fundraising philosophy/profession Innovation Nonprofit management Uncategorized premium

UK 60

Do Your Donors Call You?

The Agitator

Increasing loyalty amongst existing supporters and winning new ones. Customer satisfaction improved substantially too. These calls can build loyalty and generate new donors/members. Don't Miss these Posts charities donor retention fundraising loyalty nonprofit management nonprofits telemarketingWhat percentage of your donors or members call your nonprofit … for any reason? What’s the overall volume?

Acxiom On Driving Customer (Donor) Retention

The Agitator

Here are some results of a study regarding customer loyalty completed by the customer data powerhouse, Acxiom. Similarly, increasing customer loyalty by 1% is equivalent to reducing costs by 10%.” communications database marketing direct marketing Don't Miss these Posts donor retention DonorVoice fundraising loyalty marketing metrics nonprofits researchThis study is well worth a read.

Acxiom On Driving Customer (Donor) Retention

The Agitator

Here are some results of a study regarding customer loyalty completed by the customer data powerhouse, Acxiom. Similarly, increasing customer loyalty by 1% is equivalent to reducing costs by 10%.” communications database marketing direct marketing Don't Miss these Posts donor retention DonorVoice fundraising loyalty marketing metrics nonprofits researchThis study is well worth a read.

Nonprofits And The Customer Experience

The Agitator

Chuck talks about these elements of the donor experience, which a nonprofit can deliver well or poorly … A personal sense of satisfaction. accountability charities communications Don't Miss these Posts donor retention fundraising loyalty nonprofitsIn the commercial marketing arena, there’s heaps of chat about the ‘customer experience’ and how to improve it in the interest of retaining and up-selling customers.

The World Cup Of Fundraising

The Agitator

Tom talks about a recent fundraising conference where 150 attendees were asked if they conducted donor satisfaction surveys. Tags: Don't Miss these Posts direct mail direct marketing donor retention fundraising loyalty marketing metrics nonprofits Having just watched The Netherlands eliminate Uruguay (justice being served IMHO), I moved on to reading fundraiser Mal Warwick’s latest newsletter.

Heart And Mind … Both Count

The Agitator

But, keep in mind, at the end of that sifting, the donor still wants the emotional satisfaction of eventually feeling that they have made a wise choice … they want to enjoy their giving. In that regard, it’s fortunate that donor longevity — loyalty, if you will — involves both the heart and the head. accountability charities Don''t Miss these Posts donor retention fundraising loyalty nonprofit management nonprofits

How Donor Opinion Can Steer You Right

The Agitator

level of satisfaction with the organization) and all your input variables (e.g., satisfaction with all experiences with the organization). In fact, if you marry this to behavioral data, you can even project the financial value of increasing satisfaction, loyalty, or commitment.

Finding Stories For Fundraising

The Agitator

To your program staff — who can tell you about their day-to-day work … challenges faced, their satisfaction and enjoyment in their work, their specific accomplishments or heartbreaks, their ‘insider’ experiences as they go about their work. Don't Miss these Posts communications copywriting fundraising loyalty nonprofits

3 Nonprofit Marketing Skills I Learned from Aunt Frances

Getting Attention

Then she, amazed at my statement, told me how how silly I was, how she had always marveled at my loyalty and persistent friendship despite the difference in our ages, and thanked me. Some of you may remember my stories about my wondrous Great Aunt Frances.

France 273

Coca-Cola, Fundraising and the DMA

The Agitator

Although the undercurrent has not yet reached tsunami or even riptide proportions, it is increasingly evident that concepts long talked about but seldom acted upon (for example, loyalty, commitment, donor engagement) are finally being translated into practical applications to improve retention and revenue. charities database marketing direct mail direct marketing Don't Miss these Posts donor retention DonorTrends DonorVoice loyalty nonprofit management nonprofits

Invitation: 2nd US Donor Commitment Study

The Agitator

Following the successful pattern of last year’s study in the US and this summer’s in the UK, loyalty and commitment among acquisition donors to 50 organizations will be analyzed and compared against each other and against the 2011 results. In fact, over the past four years, The Agitator itself has covered or commented on the essential issue of Donor Relationships — and too-often-squishy concepts of ‘trust’, ‘loyalty’, ‘commitment’, ‘engagement’ — in 137 posts.

Aunt Frances’ Key to Relationship Building

Getting Attention

Then she, amazed at my statement, told me how how silly I was, how she had always marveled at my loyalty and persistent friendship despite the difference in our ages, and thanked me. My Great Aunt Frances turned 107 last week and she’s as warm, loving and sharp as ever.

France 249

No More Impulse Giving?

The Agitator

But, at the same time, be more conscious than ever of the need to document and communicate the results your nonprofit has achieved … bearing in mind that results trigger emotional satisfaction too! Tags: Don't Miss these Posts charities communications copywriting direct mail fundraising loyalty nonprofits online fundraising telemarketing

Dead Wrong, And Dead Right

The Agitator

So if you have some notion that you are creating a sense of community, of belonging or of emotional satisfaction by communicating this way as a fundraiser, well I’d like to have a little of what you’re smoking." Tags: Don't Miss these Posts charities copywriting database marketing direct marketing donor retention fundraising legacy marketing loyalty major donors nonprofit management nonprofits planned giving

CRM 59

Charity Newsletters – Extraordinary Experiences … for the Rest of Us

Kivi's Nonprofit Communications Blog

” It’s a phrase she adopted into the fundraising profession from some other deep thinker whose special study is customer satisfaction. And their continued loyalty is the real reason for your newsletter. Tom Ahern.

Is Your Donor “Endangered”?

iMarketSmart

“In order to develop true customer loyalty, the shopping experience must be more than just a transactional exchange. Customer [donor] satisfaction is a minimal standard; true relationships are built around surprise and delight.”

Donors 130

Bursting the Organization-Centric Bubble

The Agitator

In short, most fundraisers persist in enlarging the size of their donor pool when they really should be focused on holding on to existing donors and increasing these donors’ loyalty and giving. Now it’s up to each organization to discover what characteristics—donor identity, commitment, satisfaction—within the broader demographic groupings distinguish its most passionate donors.

Is shaming an effective fundraising strategy?

iMarketSmart

Aside from the critical contribution that private philanthropy makes to our continued growth and progress, this matters because giving participation is the most publicly recognized measure of alumni loyalty and satisfaction. I was intrigued. . A few weeks ago one of my employees (Nicole) forwarded the following email to me from her beloved alma mater. It was from the president of the school. Impressive!

Donor Involvement Yields Fundraising Dividends

The Agitator

More and more our research on significant trends affecting acquisition, loyalty and retention indicate that increasing numbers of today’s donors not only want, but expect, some sort of involvement in the mission of the organizations they support. And when a donor can truly see what an organization is doing, and better yet actually participate in making something happen, loyalty and satisfaction go up, and retention increases.

Why you are so motivated in your work

Nonprofit Marketing Blog

Allowing employees to do good for others builds loyalty, increases job satisfaction and boosts morale. When we think about what motivates people at work, some cliches come out. Money? Maybe. Power? Perhaps. But as someone working for a mission you know it’s something else—altruism. But what may surprise you is this isn’t just a truism in the nonprofit sector. It works in most places.

Interview With American Marketing Association CEO Russ Klein

Diva Marketing Blog

Conversely, those companies seldom can call upon thousands of volunteers and advocates for whom their volunteerism is both a source of personal satisfaction and a calling to be of service to others. There''s a new dude in town. Well in the world of the American Marketing Association.

How to survive as a small shop

Fundraising Coach

Satisfaction is the number one factor affecting donor loyalty. I’m really pleased to introduce you to Tina Cincotti of Funding Change. When I saw this in her email newsletter, I asked her if I could share it with you. I’m glad she said yes!

How To 100

Charity may trump self-interest in motivating employees

Nonprofit Marketing Blog

It not only examined employee satisfaction, but also the other side – benefits to the organization in terms of employee performance and return on investment. Show that volunteer days or donations to your organization are a great way for companies to build employee morale and loyalty! You can gain added credibility by citing Daniel Pink, who has shown a “purpose motive” is a one of the most powerful forces for employee satisfaction and creativity in companies.

Forget The Message. Just Send Money!

The Agitator

on research involving messaging, the strengths and weaknesses of the case for support, and in understanding the all important factors that make up donor satisfaction and loyalty. Here’s a pitch (one we pass along tongue in cheek) for the Secrets of Writing for the Fundraising Market program … for only $399 they guarantee your satisfaction (if not your success)! “The most poorly written mail I get is from people who want my money.&#.

Money 54

How Businesses Can Measure ROI on Cause Marketing

Selfish Giving

It can also boost employee satisfaction and loyalty, which has its own bottom-line benefit.

ROI 89

Interview With American Marketing Association CEO Russ Klein

Diva Marketing Blog

Conversely, those companies seldom can call upon thousands of volunteers and advocates for whom their volunteerism is both a source of personal satisfaction and a calling to be of service to others. There's a new dude in town. Well in the world of the American Marketing Association.