10 Ways to Build Loyalty Among Your Online Community Members

J Campbell Social Marketing

Instead of focusing on growing your social media numbers, how about focusing on building loyalty – retaining engaging the fans/followers that you do have? Here are 10 ways to build loyalty among your online community members through celebration and acknowledgement!

Customer Loyalty is not Customer Retention

Non Profit Marketing 360

One popular application of a customer retention strategy is a loyalty campaign or loyalty program. Just about every business has one, and we love to see our customers completing loyalty programs that truly drive their customers to new levels of engagement. Retention is a much deeper and complex problem to solve with just a nice loyalty rewards program. Lets look at a few areas of customer retention that loyalty programs do not address.

Trending Sources

Mashing Up Loyalty Programs and Cause Marketing

Cause Related Marketing

In my wallet are cards and keyfobs for a half-dozen loyalty programs from the sophisticated, like SkyMiles and Marriott Rewards and a couple grocery chains to several no-tech buy 10 get one free punch cards from a bakery and a couple of restaurants.

6 big recommendations from Abila’s donor loyalty study about content.

iMarketSmart

Here are 6 big recommendations from Abila’s donor loyalty study: 1. The post 6 big recommendations from Abila’s donor loyalty study about content. “Content is money!” ” That’s what Abila says.

7 Principles Of Donor Loyalty

The Agitator

Super communicator Tom Ahern has completed his review of loyalty guru Adrian Sargeant’s 7 principles of donor loyalty. If you’re really serious about understanding — and improving — donor loyalty you must absorb Adrian’s book, Building Donor Loyalty: The Fundraiser’s Guide to Increasing Lifetime Value , written with Elaine Jay. communications direct marketing donor retention loyalty premium At last!

Loyalty … By Carole King

The Agitator

In one of the best songs ever written (IMHO), timeless Carole King worries about the enduring loyalty of her lover. The next time your team gathers to talk about donors, retention and loyalty, get in the mood … play Will you still love me tomorrow?

Astounding Donor Loyalty

The Agitator

Here’s the story of a donor (Gail) whose loyalty I find truly remarkable, under the circumstances … She’s been giving to several groups continuously for thirty years, generally in the $25-$50 range, and generally unrestricted. Don't Miss these Posts You Oughta Be Fired accountability charities database marketing donor retention fundraising legacy marketing loyalty nonprofit management nonprofits planned givingIn response to our Lazy or Careless Fundraising?

11 Elements of Fierce Loyalty to Keep Your Donors

Wild Woman Fundraising

. Fierce Loyalty, by Sarah Robinson. It’s called Fierce Loyalty. 11 Elements of Fierce Loyalty to Keep Your Donors originally appeared on Wild Woman Fundraising on December 3, 2012. Is your nonprofit or charity part of a national or international movement?

Cause Marketing to Build Customer Loyalty

Cause Related Marketing

I like the idea of Fireside using cause marketing to build loyalty. But there’s almost nothing in the way they’ve approached it that’s likely to build loyalty, starting with the paltry donation amount.

Online Personalization Builds Loyalty

The Agitator

Don't Miss these Posts charities communications donor retention loyalty nonprofits online fundraising online publishingAbout nine months ago, The Agitator noted the online approach taken by CARE International in the UK. There, with mycarezone.org, personalized online reporting of the charity’s results connects donors with the specific projects they initially joined to support. This approach cut attrition amongst face-to-face acquired donors in half.

10 Ways To Build Donor Loyalty

The Agitator

Advice doesn’t get any more straightforward than these ten suggestions and examples for enhancing donor loyalty from Bridget Brandt at Sage North America, writing in Fundraising Success. Leverage donor loyalty. Don't Miss these Posts donor retention fundraising loyaltyListen to your donors. Share your good news. Measure (and report) your success. Survey your donors. Involve donors in the cause. Get social. Customize your approach. Recognize repeat donors. Say thank you.

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Foursquare Cause Marketing Starts with Loyalty Programs

Selfish Giving

The challenge was Finagle’s traditional loyalty program, the Frequent Finagler , which was expensive and it wasn’t social. Social media, and especially Foursquare, is suddenly central to their loyalty strategy.

Flat Earth Fundraising: Ice Cream Murder And Donor Loyalty

The Agitator

It identifies the seven key steps an organization (not the donor, but the organization itself) can take to improve donor commitment/loyalty and thus increase its bottom-line dramatically. Looking for a shorthand way to understand how you can improve donor lifetime value by 130%?

Loyalty 360

The Agitator

This Week in Loyalty is a loyalty newsletter that shows some promise. From an outfit called Loyalty 360 — “The loyalty marketer’s association” — it’s aimed at commercial marketers from what I’ve seen so far. Still, it offers links to case studies and loyalty marketing initiatives, as well as other blogs on the subject, we might learn from. loyalty

Warmth plus competence equals consumer loyalty

Nonprofit Marketing Blog

I cited a study that shows this in stunning fashion: The Relational Capital Group and a team of researchers at Princeton University recently evaluated the impact of warmth and competence perceptions on purchase intent and loyalty toward eight national brands – McDonalds, Burger King, BP, Shell, Tropicana, Minute Maid, Tylenol and Advil. Yesterday I spoke with my colleague Kate Olsen on the evolving world of CSR (presentation posted here ).

Seth Godin On Loyalty

The Agitator

Some good observations from the marketing guru on loyalty. First, an interesting definition:&# Loyalty is what we call it when someone refuses a momentarily better option.&# Then some bad news: “Loyalty isn’t forever. Tags: Don't Miss these Posts Seth Godin communications donor retention loyalty Not too sentimental … at first glance.

We Suggest You Have A Merry Christmas

The Agitator

Donor retention / loyalty / commitment premiumRoger and Tom.

Download And Read Before Fundraising Implodes

The Agitator

Over the past week, we renewed our exploration of what’s wrong with nonprofit fundraising. Here and here we dealt mainly with how fundraisers are viewed and treated by their organizations and by each other. Of course, that’s only a small part of the story — some of the symptoms.

12 Ways One Nonprofit Kept A Donor Loyal And Engaged For 27 Years

The Agitator

Donor Centricity Donor Centricity - Case Studies Donor retention / loyalty / commitment Fundraising philosophy/profession Nonprofit management premiumOver the past 35 years I’ve written copy for and brainstormed with my dear friend Morris Dees, co-founder of The Southern Poverty Law Center.

Dear Donor: You Suck

The Agitator

Communications Donor Centricity Donor Centricity - Case Studies Donor retention / loyalty / commitment Major donors Online fundraising and marketing premiumSometimes the behavior of folks who call themselves ‘fundraisers’ leaves me speechless.

The Curse of Fundraising Innumeracy

The Agitator

Donor retention / loyalty / commitment Fundraising analytics / data premiumLots of good stuff apparently came out of last week’s International Fundraising Conference and we’ll be reporting on some of that in the near future.

More Re Online Loyalty Building

The Agitator

Last week, The Agitator posted on online loyalty building and asked readers what they are trying along these lines. Do this, and do it consistently, and you’ll draw donors into the experience and deepen loyalty. Tags: Don't Miss these Posts communications direct marketing donor retention email marketing loyalty nonprofit management online activism online advocacy online fundraising

How Will Hurricane Harvey Affect Year-End Giving?

The Agitator

Communications Direct mail Donor acquisition Donor Centricity Donor retention / loyalty / commitment Integrated fundraising and marketing Major donors Nonprofit management premiumIn 2005 the devastation from Hurricanes Katrina and Rita triggered $6.5

Guesswork: The Enemy of Retention

The Agitator

The numbers cited in Tom’s post on the Ultimate Collection of Loyalty Statistics are not only frightening, they’re unlikely to improve by continuing down the same path year after year. Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data premium

Show Me Your Budget

The Agitator

Communications Donor retention / loyalty / commitment Fundraising philosophy/profession Integrated fundraising and marketing Nonprofit management premiumAs we near the end of 2016 some folks will be checking the rear-view mirror to determine how they did and whether they met their goals.

One Bucket Or Many?

The Agitator

Communications Donor retention / loyalty / commitment premium

Donor Relations … A One Way Street?

The Agitator

The buzzwords and talk signal that ‘donor engagement’, ‘donor experience’, ‘donor loyalty’ are supposed to matter. Donor loyalty for most organizations. Donor retention / loyalty / commitment premiumA sure sign that not much of anything worthwhile is being done in the area of donor relationships is the growing presence of lots of buzzwords surrounding this subject.

Best of 2016: More Gold For The Lapsed Donor Mine

The Agitator

Donor retention / loyalty / commitment premiumWe sifted through our posts for a few of the ‘most-read’ of 2016. Perhaps as the year closes, you’re regretting losing as many donors as you did. Can they be retrieved?

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When Women Win

The Agitator

Direct mail Donor acquisition Donor retention / loyalty / commitment Fundraising philosophy/profession Innovation Major donors Nonprofit management premium

How ‘Sustainable’ Is Your Organization?

The Agitator

Board Meeting Swipe File Donor retention / loyalty / commitment Fundraising analytics / data Fundraising philosophy/profession Innovation Major donors Nonprofit management Research premium

Does Your Reputation Matter?

The Agitator

Donor retention / loyalty / commitment Fundraising philosophy/profession Nonprofit branding Nonprofit management premiumThe Agitator has recently reported on the latest body blows to the reputation of the nonprofit/charity sector, specifically with respect to fundraising practices.

Monthly Giving Part 1–Why Bother?

The Agitator

Breaking Out of the Status Quo Communications Direct mail Donor retention / loyalty / commitment Nonprofit management Telemarketing Uncategorized premiumEditors’ Note : This is the first in a three-part — and hopefully practical — series aimed at encouraging small, large and mid-size organizations to pay serious attention to the benefits of building a monthly giving or sustainer program. We’ll deal with the question of ‘why’ monthly giving?

#ThanksGivingTuesday

The Agitator

Breaking Out of the Status Quo Communications Donor retention / loyalty / commitment Fundraising philosophy/profession Innovation Nonprofit branding Nonprofit management premiumIn the flood of #GivingTuesday emails washing over our in-boxes yesterday, one powerful message stood out.

The Neglected Gold Mine of Lapsed Donors

The Agitator

Communications Donor acquisition Donor retention / loyalty / commitment Nonprofit management Social media Telemarketing Uncategorized premiumI’m glad Tom raised the issue of ‘lapsed’ donors in his post, When To Give Up On A Donor.

Are You Quarantining Your Major Donors?

The Agitator

Organizations that hermetically seal off their major donors to prevent the ‘infection’ Direct mail Donor Centricity Donor retention / loyalty / commitment Fundraising analytics / data Fundraising philosophy/profession Major donors Nonprofit management premium

Fundraising Metrics That Matter

The Agitator

Breaking Out of the Status Quo Direct mail Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data Nonprofit management premiumYesterday I explored ‘vanity metrics’ and briefly explained why they’re not very helpful for serious decision-making.

No One Wants More Email

The Agitator

Breaking Out of the Status Quo Communications Direct mail Donor Centricity Donor retention / loyalty / commitment Fundraising analytics / data Integrated fundraising and marketing Media usage / trends Nonprofit management Research Starting Over premium

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Donor Centricity — The Missing Ingredient

The Agitator

Donor retention / loyalty / commitment Fundraising analytics / data premiumNo matter how much you try, you really can’ t call yourself ‘donor centric’ unless you’re actively seeking donor feedback.

Opt In vs Opt Out: The ‘Make or Break’ Decision In The UK And EU

The Agitator

Board Meeting Swipe File Communications Donor Centricity Donor Centricity - Case Studies Donor retention / loyalty / commitment Media usage / trends Nonprofit management Planned giving / legacy marketing premiumHere’s a question for fundraisers in the UK and the European Union: Would you rather lose 50% or 85% of your donor base?

Ordinary Fundraising Done Extraordinarily Well

The Agitator

Of special note, from our parochial point of view, Communications Copywriting / creative Direct mail Donor retention / loyalty / commitment premiumIn the New York Times Special Section on Giving — covering a wide range of topics from foundation trends, to teaching kids to give, and the ins and outs of automobile donations — there’s a piece that will be of special interest to Agitator readers. Asking for Money?