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Mashing Up Loyalty Programs and Cause Marketing

Cause Related Marketing

In my wallet are cards and keyfobs for a half-dozen loyalty programs from the sophisticated, like SkyMiles and Marriott Rewards and a couple grocery chains to several no-tech buy 10 get one free punch cards from a bakery and a couple of restaurants.

10 Ways to Build Loyalty Among Your Online Community Members

J Campbell Social Marketing

Instead of focusing on growing your social media numbers, how about focusing on building loyalty – retaining engaging the fans/followers that you do have? Here are 10 ways to build loyalty among your online community members through celebration and acknowledgement!

Customer Loyalty is not Customer Retention

Non Profit Marketing 360

One popular application of a customer retention strategy is a loyalty campaign or loyalty program. Just about every business has one, and we love to see our customers completing loyalty programs that truly drive their customers to new levels of engagement. Retention is a much deeper and complex problem to solve with just a nice loyalty rewards program. Lets look at a few areas of customer retention that loyalty programs do not address.

6 big recommendations from Abila’s donor loyalty study about content.

iMarketSmart

Here are 6 big recommendations from Abila’s donor loyalty study: 1. The post 6 big recommendations from Abila’s donor loyalty study about content. “Content is money!” ” That’s what Abila says.

Ultimate Collection Of Loyalty Statistics

The Agitator

The authors — loyalty program marketers Access Development — report that they’ve recorded every publicly available piece of data they could find regarding customer engagement and loyalty and compiled it in the Ultimate Collection of Loyalty Statistics. Donor retention / loyalty / commitment premiumOf course I can’t personally vouch for the claim made by this headline, but it’s so audacious that I decided to pass the article on nonetheless.

Cause Marketing to Build Customer Loyalty

Cause Related Marketing

I like the idea of Fireside using cause marketing to build loyalty. But there’s almost nothing in the way they’ve approached it that’s likely to build loyalty, starting with the paltry donation amount.

Loyalty Inflection Points

The Agitator

Is organizational loyalty infectious? But I’m not talking in this post about ‘infectious’ … the word in the title is ‘inflection’ So, first, a definition from a fascinating white paper, Inflection Points: Seizing the Moments in Customer Loyalty , authored by loyalty marketing firm, Aimia: “The term ‘inflection point’ has multiple definitions. Don''t Miss these Posts donor retention loyalty premium

Loyalty … By Carole King

The Agitator

In one of the best songs ever written (IMHO), timeless Carole King worries about the enduring loyalty of her lover. The next time your team gathers to talk about donors, retention and loyalty, get in the mood … play Will you still love me tomorrow?

Astounding Donor Loyalty

The Agitator

Here’s the story of a donor (Gail) whose loyalty I find truly remarkable, under the circumstances … She’s been giving to several groups continuously for thirty years, generally in the $25-$50 range, and generally unrestricted. Don't Miss these Posts You Oughta Be Fired accountability charities database marketing donor retention fundraising legacy marketing loyalty nonprofit management nonprofits planned givingIn response to our Lazy or Careless Fundraising?

Online Personalization Builds Loyalty

The Agitator

Don't Miss these Posts charities communications donor retention loyalty nonprofits online fundraising online publishingAbout nine months ago, The Agitator noted the online approach taken by CARE International in the UK. There, with mycarezone.org, personalized online reporting of the charity’s results connects donors with the specific projects they initially joined to support. This approach cut attrition amongst face-to-face acquired donors in half.

10 Ways To Build Donor Loyalty

The Agitator

Advice doesn’t get any more straightforward than these ten suggestions and examples for enhancing donor loyalty from Bridget Brandt at Sage North America, writing in Fundraising Success. Leverage donor loyalty. Don't Miss these Posts donor retention fundraising loyaltyListen to your donors. Share your good news. Measure (and report) your success. Survey your donors. Involve donors in the cause. Get social. Customize your approach. Recognize repeat donors. Say thank you.

Foursquare Cause Marketing Starts with Loyalty Programs

Selfish Giving

The challenge was Finagle’s traditional loyalty program, the Frequent Finagler , which was expensive and it wasn’t social. Social media, and especially Foursquare, is suddenly central to their loyalty strategy.

Flat Earth Fundraising: Ice Cream Murder And Donor Loyalty

The Agitator

It identifies the seven key steps an organization (not the donor, but the organization itself) can take to improve donor commitment/loyalty and thus increase its bottom-line dramatically. Looking for a shorthand way to understand how you can improve donor lifetime value by 130%?

Loyalty 360

The Agitator

This Week in Loyalty is a loyalty newsletter that shows some promise. From an outfit called Loyalty 360 — “The loyalty marketer’s association” — it’s aimed at commercial marketers from what I’ve seen so far. Still, it offers links to case studies and loyalty marketing initiatives, as well as other blogs on the subject, we might learn from. loyalty

Warmth plus competence equals consumer loyalty

Nonprofit Marketing Blog

I cited a study that shows this in stunning fashion: The Relational Capital Group and a team of researchers at Princeton University recently evaluated the impact of warmth and competence perceptions on purchase intent and loyalty toward eight national brands – McDonalds, Burger King, BP, Shell, Tropicana, Minute Maid, Tylenol and Advil. Yesterday I spoke with my colleague Kate Olsen on the evolving world of CSR (presentation posted here ).

Seth Godin On Loyalty

The Agitator

Some good observations from the marketing guru on loyalty. First, an interesting definition:&# Loyalty is what we call it when someone refuses a momentarily better option.&# Then some bad news: “Loyalty isn’t forever. Tags: Don't Miss these Posts Seth Godin communications donor retention loyalty Not too sentimental … at first glance.

We Suggest You Have A Merry Christmas

The Agitator

Donor retention / loyalty / commitment premiumRoger and Tom.

The Curse of Fundraising Innumeracy

The Agitator

Donor retention / loyalty / commitment Fundraising analytics / data premiumLots of good stuff apparently came out of last week’s International Fundraising Conference and we’ll be reporting on some of that in the near future.

How ‘Sustainable’ Is Your Organization?

The Agitator

Board Meeting Swipe File Donor retention / loyalty / commitment Fundraising analytics / data Fundraising philosophy/profession Innovation Major donors Nonprofit management Research premium

Opt In vs Opt Out: The ‘Make or Break’ Decision In The UK And EU

The Agitator

Board Meeting Swipe File Communications Donor Centricity Donor Centricity - Case Studies Donor retention / loyalty / commitment Media usage / trends Nonprofit management Planned giving / legacy marketing premiumHere’s a question for fundraisers in the UK and the European Union: Would you rather lose 50% or 85% of your donor base?

Best of 2016: More Gold For The Lapsed Donor Mine

The Agitator

Donor retention / loyalty / commitment premiumWe sifted through our posts for a few of the ‘most-read’ of 2016. Perhaps as the year closes, you’re regretting losing as many donors as you did. Can they be retrieved?

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One Bucket Or Many?

The Agitator

Communications Donor retention / loyalty / commitment premium

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Show Me Your Budget

The Agitator

Communications Donor retention / loyalty / commitment Fundraising philosophy/profession Integrated fundraising and marketing Nonprofit management premiumAs we near the end of 2016 some folks will be checking the rear-view mirror to determine how they did and whether they met their goals.

Donor Centricity — The Missing Ingredient

The Agitator

Donor retention / loyalty / commitment Fundraising analytics / data premiumNo matter how much you try, you really can’ t call yourself ‘donor centric’ unless you’re actively seeking donor feedback.

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Guesswork: The Enemy of Retention

The Agitator

The numbers cited in Tom’s post on the Ultimate Collection of Loyalty Statistics are not only frightening, they’re unlikely to improve by continuing down the same path year after year. Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data premium

Behavioral Science & Fundraising: The Desire for Completion

The Agitator

Breaking Out of the Status Quo Communications Donor retention / loyalty / commitment DonorTrends / DonorVoice Innovation Research premium

#ThanksGivingTuesday

The Agitator

Breaking Out of the Status Quo Communications Donor retention / loyalty / commitment Fundraising philosophy/profession Innovation Nonprofit branding Nonprofit management premiumIn the flood of #GivingTuesday emails washing over our in-boxes yesterday, one powerful message stood out.

When Women Win

The Agitator

Direct mail Donor acquisition Donor retention / loyalty / commitment Fundraising philosophy/profession Innovation Major donors Nonprofit management premium

What A 5 Year-Old Can Teach You About Donor Retention

The Agitator

Breaking Out of the Status Quo Communications Donor retention / loyalty / commitment DonorTrends / DonorVoice Nonprofit management Online fundraising and marketing premiumIrish fundraiser Simon Scriver produces a near-constant flow of bits and pieces on his Twitter feed (@ToastFundraiser).

Ordinary Fundraising Done Extraordinarily Well

The Agitator

Of special note, from our parochial point of view, Communications Copywriting / creative Direct mail Donor retention / loyalty / commitment premiumIn the New York Times Special Section on Giving — covering a wide range of topics from foundation trends, to teaching kids to give, and the ins and outs of automobile donations — there’s a piece that will be of special interest to Agitator readers. Asking for Money?

Donor Relations … A One Way Street?

The Agitator

The buzzwords and talk signal that ‘donor engagement’, ‘donor experience’, ‘donor loyalty’ are supposed to matter. Donor loyalty for most organizations. Donor retention / loyalty / commitment premiumA sure sign that not much of anything worthwhile is being done in the area of donor relationships is the growing presence of lots of buzzwords surrounding this subject.

Does Your Reputation Matter?

The Agitator

Donor retention / loyalty / commitment Fundraising philosophy/profession Nonprofit branding Nonprofit management premiumThe Agitator has recently reported on the latest body blows to the reputation of the nonprofit/charity sector, specifically with respect to fundraising practices.

More Re Online Loyalty Building

The Agitator

Last week, The Agitator posted on online loyalty building and asked readers what they are trying along these lines. Do this, and do it consistently, and you’ll draw donors into the experience and deepen loyalty. Tags: Don't Miss these Posts communications direct marketing donor retention email marketing loyalty nonprofit management online activism online advocacy online fundraising

Erode Your Way to Better Year-End Giving

The Agitator

Communications Copywriting / creative Direct mail Donor acquisition Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data Innovation Research premium

Make Your Donors Feel Awesome

The Agitator

Communications Copywriting / creative Donor retention / loyalty / commitment DonorTrends / DonorVoice Innovation Research premium

Losing Donors In The Sea of Sameness

The Agitator

Breaking Out of the Status Quo Copywriting / creative Donor retention / loyalty / commitment Media usage / trends Online fundraising and marketing premiumWhen will some fundraisers wake up to the fact that the tragedy of donor flight is largely self-inflicted.

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All About Meeting Needs

The Agitator

Copywriting / creative Donor acquisition Donor retention / loyalty / commitment Fundraising philosophy/profession premiumAny decent salesperson knows (and practises) that successful selling involves meeting customers’ needs, not selling the product or service.

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Are e-News Subscribers Worth The Effort?

The Agitator

Communications Donor retention / loyalty / commitment Fundraising analytics / data Integrated fundraising and marketing Media usage / trends Mobile marketing and fundraising Online fundraising and marketing premiumFollowing the U.S.

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The Neglected Gold Mine of Lapsed Donors

The Agitator

Communications Donor acquisition Donor retention / loyalty / commitment Nonprofit management Social media Telemarketing Uncategorized premiumI’m glad Tom raised the issue of ‘lapsed’ donors in his post, When To Give Up On A Donor.

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Better Face-2-Face Through Feedback

The Agitator

Tom’s piece on Donor Loyalty should remind us all of how little information we really have when it comes to understanding the commitment and loyalty of individual donors. Communications Donor acquisition Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data Innovation Nonprofit management Uncategorized premium