Customer Loyalty is not Customer Retention
Non Profit Marketing 360
MARCH 28, 2012
One popular application of a customer retention strategy is a loyalty campaign or loyalty program. Just about every business has one, and we love to see our customers completing loyalty programs that truly drive their customers to new levels of engagement. Retention is a much deeper and complex problem to solve with just a nice loyalty rewards program. Lets look at a few areas of customer retention that loyalty programs do not address.