Mashing Up Loyalty Programs and Cause Marketing
Cause Related Marketing
AUGUST 18, 2011
But is there a potential match between loyalty programs and cause marketing? The sweepstakes ends 30 September, 2011.
10 Ways to Build Loyalty Among Your Online Community Members
J Campbell Social Marketing
MAY 26, 2014
Here are 10 ways to build loyalty among your online community members through celebration and acknowledgement! 1) Plan ahead. Who are they?
Customer Loyalty is not Customer Retention
Non Profit Marketing 360
MARCH 28, 2012
One popular application of a customer retention strategy is a loyalty campaign or loyalty program. Just about every business has one, and we love to see our customers completing loyalty programs that truly drive their customers to new levels of engagement. Loyalty programs can obscure your customers expectations.
6 big recommendations from Abila’s donor loyalty study about content.
JUNE 29, 2016
Here are 6 big recommendations from Abila’s donor loyalty study: 1. “Content is money!” ” That’s what Abila says.
7 Principles Of Donor Loyalty
APRIL 6, 2014
Super communicator Tom Ahern has completed his review of loyalty guru Adrian Sargeant’s 7 principles of donor loyalty. communications direct marketing donor retention loyalty premium At last! But Tom has done a real service with his series of articles (cheat sheets?) Ensure your “customer service” is good.
Loyalty To AARP
OCTOBER 11, 2015
Here — from loyalty360 (sort of a trade association for loyalty marketers) — is an update on AARP’s elaborate loyalty program , called ‘Rewards for Good’ In a nutshell, through this program AARP members earn. Donor retention / loyalty / commitment Innovation Integrated fundraising and marketing premium
Loyalty Inflection Points
APRIL 7, 2014
Is organizational loyalty infectious? Don''t Miss these Posts donor retention loyalty premium Possibly. For example, after momentous achievements that inspire group celebration and pride in belonging. In political science, an inflection point is.
Astounding Donor Loyalty
FEBRUARY 6, 2011
Here’s the story of a donor (Gail) whose loyalty I find truly remarkable, under the circumstances … She’s been giving to several groups continuously for thirty years, generally in the $25-$50 range, and generally unrestricted. In response to our Lazy or Careless Fundraising? Clearly, you are much too nice a donor.
Loyalty … By Carole King
AUGUST 20, 2013
In one of the best songs ever written (IMHO), timeless Carole King worries about the enduring loyalty of her lover.
Online Personalization Builds Loyalty
APRIL 26, 2011
Don't Miss these Posts charities communications donor retention loyalty nonprofits online fundraising online publishingAbout nine months ago, The Agitator noted the online approach taken by CARE International in the UK. This approach cut attrition amongst face-to-face acquired donors in half. Giving donors a bit of choice goes a long way.
10 Ways To Build Donor Loyalty
FEBRUARY 7, 2013
Advice doesn’t get any more straightforward than these ten suggestions and examples for enhancing donor loyalty from Bridget Brandt at Sage North America, writing in Fundraising Success. Leverage donor loyalty. Don't Miss these Posts donor retention fundraising loyaltyListen to your donors. Share your good news.
Foursquare Cause Marketing Starts with Loyalty Programs
JANUARY 13, 2011
The challenge was Finagle’s traditional loyalty program, the Frequent Finagler , which was expensive and it wasn’t social.
Flat Earth Fundraising: Ice Cream Murder And Donor Loyalty
DECEMBER 4, 2011
database marketing direct marketing Don't Miss these Posts DonorVoice Flat Earth Fundraising fundraising loyalty marketing metrics nonprofits
JUNE 18, 2012
This Week in Loyalty is a loyalty newsletter that shows some promise. From an outfit called Loyalty 360 — “The loyalty marketer’s association” — it’s aimed at commercial marketers from what I’ve seen so far. loyalty
Warmth plus competence equals consumer loyalty
Nonprofit Marketing Blog
MAY 25, 2011
I cited a study that shows this in stunning fashion: The Relational Capital Group and a team of researchers at Princeton University recently evaluated the impact of warmth and competence perceptions on purchase intent and loyalty toward eight national brands – McDonalds, Burger King, BP, Shell, Tropicana, Minute Maid, Tylenol and Advil.
Seth Godin On Loyalty
SEPTEMBER 9, 2010
Some good observations from the marketing guru on loyalty. First, an interesting definition: Loyalty is what we call it when someone refuses a momentarily better option. Then some bad news: “Loyalty isn’t forever. Tags: Don't Miss these Posts Seth Godin communications donor retention loyalty
We Suggest You Have A Merry Christmas
DECEMBER 23, 2015
Donor retention / loyalty / commitment premiumRoger and Tom.
How ‘Sustainable’ Is Your Organization?
MARCH 12, 2017
In recent years, the question has migrated to the minds of more and more donors.
Opt In vs Opt Out: The ‘Make or Break’ Decision In The UK And EU
MARCH 23, 2017
Board Meeting Swipe File Communications Donor Centricity Donor Centricity - Case Studies Donor retention / loyalty / commitment Media usage / trends Nonprofit management Planned giving / legacy marketing premiumHere’s a question for fundraisers in the UK and the European Union: Would you rather lose 50% or 85% of your donor base?
The Curse of Fundraising Innumeracy
OCTOBER 24, 2016
Donor retention / loyalty / commitment Fundraising analytics / data premiumAny maybe.
Donor Centricity — The Missing Ingredient
FEBRUARY 22, 2017
Donor retention / loyalty / commitment Fundraising analytics / data premiumAnd on and.
Best of 2016: More Gold For The Lapsed Donor Mine
DECEMBER 28, 2016
Donor retention / loyalty / commitment premiumWe sifted through our posts for a few of the ‘most-read’ of 2016.
Show Me Your Budget
DECEMBER 5, 2016
As we near the end of 2016 some folks will be checking the rear-view mirror to determine how they did and whether they met their goals.
Guesswork: The Enemy of Retention
SEPTEMBER 26, 2016
The numbers cited in Tom’s post on the Ultimate Collection of Loyalty Statistics are not only frightening, they’re unlikely to improve by continuing down the same path year after year. Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data premium
One Bucket Or Many?
NOVEMBER 20, 2016
Communications Donor retention / loyalty / commitment premium
NOVEMBER 29, 2016
In the flood of #GivingTuesday emails washing over our in-boxes yesterday, one powerful message stood out.
Ordinary Fundraising Done Extraordinarily Well
NOVEMBER 2, 2016
Of special note, from our parochial point of view, Communications Copywriting / creative Direct mail Donor retention / loyalty / commitment premiumAsking for Money?
When Women Win
MAY 24, 2016
to become a federal judge: “Something which we think is impossible now is not impossible in another decade.”.
What A 5 Year-Old Can Teach You About Donor Retention
JANUARY 4, 2017
Irish fundraiser Simon Scriver produces a near-constant flow of bits and pieces on his Twitter feed (@ToastFundraiser). Or both.
Donor Relations … A One Way Street?
JUNE 29, 2015
The buzzwords and talk signal that ‘donor engagement’, ‘donor experience’, ‘donor loyalty’ are supposed to matter. Donor loyalty for most organizations. Donor retention / loyalty / commitment premiumIn practice — as measured by expenditures of time and money — they really don’t.
Does Your Reputation Matter?
MAY 31, 2015
Donor retention / loyalty / commitment Fundraising philosophy/profession Nonprofit branding Nonprofit management premium
Losing Donors In The Sea of Sameness
DECEMBER 1, 2016
When will some fundraisers wake up to the fact that the tragedy of donor flight is largely self-inflicted. Either post.
Are e-News Subscribers Worth The Effort?
DECEMBER 12, 2016
Following the U.S. elections, I received tons of emails from groups urging me to subscribe to their action updates, bulletins, latest news, etc. I did.
Erode Your Way to Better Year-End Giving
SEPTEMBER 11, 2016
Communications Copywriting / creative Direct mail Donor acquisition Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data Innovation Research premiumThis week The Agitator and DonorVoice will launch a three-part webinar series on the application of Behavioral Science research to fundraising.
Make Your Donors Feel Awesome
APRIL 4, 2016
Communications Copywriting / creative Donor retention / loyalty / commitment DonorTrends / DonorVoice Innovation Research premium
The Neglected Gold Mine of Lapsed Donors
AUGUST 28, 2016
Communications Donor acquisition Donor retention / loyalty / commitment Nonprofit management Social media Telemarketing Uncategorized premium
All About Meeting Needs
NOVEMBER 28, 2016
Copywriting / creative Donor acquisition Donor retention / loyalty / commitment Fundraising philosophy/profession premium
Better Face-2-Face Through Feedback
FEBRUARY 23, 2016
Tom’s piece on Donor Loyalty should remind us all of how little information we really have when it comes to understanding the commitment and loyalty of individual donors. But applying those ‘insights’ in any targeted and practical way is hit and miss at best.
The Dangerous Dictum Of “Mail More, Make More”
JANUARY 25, 2017
The Agitator opened discussion on this topic two years ago in our series Raise More, Ask Less appearing in four parts: here , here , Breaking Out of the Status Quo Communications Direct mail Donor retention / loyalty / commitment Fundraising analytics / data Research premiumI love home remedies and old folk tales.
Understanding Donor Relationships
FEBRUARY 10, 2015
Donor retention / loyalty / commitment premium There is a sizable body of.