Cause-Related Marketing Potpourri

Cause Related Marketing

My email box has been filling up with releases from PR types about various campaigns. The event included trash pickups in five cities in Louisiana, and a $50,000. A handful are even about cause-related marketing!Here

What’s your organization’s role in the wake of a man-made disaster?

Fundraising 123

If your mission and program focus is not directly related to the disaster at hand, your role may be more indirect, but you can still contribute by telling your supporters how they can help or supporting other organizations who are more directly involved (PR on your blog, loaning staff, in-kind gifts of resources, sending volunteers or other ways). It’s April 20th and you’ve just learned that due to an explosion on an offshore oil rig, crude oil is leaking freely into the Gulf of Mexico.

Guest Post: What’s your organization’s role in the wake of a man-made disaster?

Nonprofit Marketing Blog

If your mission and program focus is not directly related to the disaster at hand, your role may be more indirect, but you can still contribute by telling your supporters how they can help or supporting other organizations who are more directly involved (PR on your blog, loaning staff, in-kind gifts of resources, sending volunteers or other ways). The following post is by Kate Olsen, who handles our disaster giving programs at Network for Good among many other projects.