Better Cause Marketing with SEO

Selfish Giving

Now that we’re agreed on these two key points, here’s my pitch for using SEO (Search Engine Optimization) to achieve better cause marketing results. We should all be focusing on SEO because people rely on search engines, mainly Google, to find the things they need.

SEO 79

Defining Your Niche Is an Essential Part of Your Content Strategy

Kivi's Nonprofit Communications Blog

Now that you have gotten started, it’s time to get even more specific by turning your basic keywords into what we call “long tail keywords.” That will improve your search engine position on those keywords, while also giving your participants and supporters very clear concepts to associate with you.

Online Marketing Terms in Plain English

Kivi's Nonprofit Communications Blog

The specific terms (single words and phrases) used by someone searching for something on the Internet. You can also use those words on your own website, so that search engines will associate your website with those topics. Long-tail, Long-tail keywords.