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Marketing Your Nonprofit: 5 More Things to Learn from The Long Tail

Wild Woman Fundraising

Long Tail in Martha's Vineyard, MA. Yeah, I’ve got a long tail. So, in the spirit of my long tail, here’s what I learned from Chris Anderson’s bestseller The Long Tail , and how this applies to your nonprofit!

Five Things That You Can Learn from “The Long Tail” for Marketing Your Nonprofit

Wild Woman Fundraising

Long Tail Parakeet. What is the Long Tail? It’s a book by Chris Anderson , who talks about the internet’s ability to keep a product going long after it should have stopped selling.

The Long Tail of Nonprofit Communications

Cause Related Marketing

Tags: Wired Starfish Television Network Rhapsody Chris Anderson The Long Tail Wal-Mart Dish 1000

Malcolm Gladwell misses the point

Public Sector Marketing 2.0

The last great debate he sparked occurred when he called out Chris Anderson (author of the Long Tail), essentially dismissing Anderson’s “free&# economy theory and views on the future role of journalism. I’m hoping a similar “long-tail&# discussion will evolve out of his latest piece. As long as you’re successful, what difference does it make whether or not your individual actions were risky?

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What can Chris Anderson’s The Long Tail teach us?

Wild Woman Fundraising

What is the Long Tail? Chris Anderson’s book about the internet’s ability to keep a product going long after it should have stopped selling. Are you new here? Welcome! Sign up for my newsletter and get fresh nonprofit fundraising, management and career ideas monthly! First Name: Last Name: Email: Subscribe to the comments for this post? Share this on del.icio.us. Digg this! Post this on Diigo. Post on Google Buzz. Add this to Mister Wong. Share this on Mixx.

Online Marketing Terms in Plain English

Kivi's Nonprofit Communications Blog

Long-tail, Long-tail keywords. For example, if one of your keywords is “homeless shelter” then “homeless shelter for families” and “homeless shelter New York City” would be examples of long-tail keywords.

Children's Miracle Network Celebration Themed FSI

Cause Related Marketing

Tags: Pele Mary Lou Retton Michael McDonald Children's Miracle Network Telethon Kenny Loggins Mary Hart FSI Jeff Foxworthy The Long Tail FCC

Latest mobile phone statistics from Africa and what this means…

Public Sector Marketing 2.0

A few weeks ago, while doing some research for my HRSDC client, I came across a report entitled Africa Mobile Fact Book 2008 , which opened my eyes to the rapidly evolving mobile landscape in Africa.

Interview With N.E.D. - The Rock N Roll Docs

Diva Marketing Blog

There’s no magic bullet, nor platform or tactic that we can single out that was overwhelmingly successful, more so it was our openness to try anything and perseverance to believe in the long tail of success. Doctors heal patients in many ways. some even through rock n roll! N.E.D. ,

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What’s Wrong With Reaching Out to Bloggers?

Wild Woman Fundraising

He writes that “Web 2.0,” “Open Culture,” “Free Software” and the “Long Tail” have become enablers of this new collectivism. Are you a nonprofit marketing person, reaching out to influencers? Are you attempting to get some media coverage for your nonprofit?

Failing Faster in Cause Marketing

Cause Related Marketing

If not for the Alden Keene Cause Marketing Database and the long tail of the Internet, My Hometown Helper would be just a distant memory for the Hamburger Helper brand manager and the recipients of the grants.

Why you need to focus on mobile right now

Public Sector Marketing 2.0

The Long Tail ) catering to individual exact needs. I recently switched smartphones (now representing 50% of the worldwide cell phone market ) from RIM ’s Blackberry Storm to Apple’s iPhone 3GS. Why did I do it, and more importantly why should you care? The first reason is simple. On November 5th, 2009 Telus released the iPhone, finally taking the Canadian network monopoly away from Rogers (i.e. not my provider of choice to put it lightly).

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Government Videos Wiki List Experiment

Public Sector Marketing 2.0

Some are long others are short. Some are useful to a niche long-tail audiences others are useful to everyone.

Crowd Accelerated Innovation

The Agitator

Chris Anderson, father of the “long tail&# theorem regarding the web’s impact, has come up with another theorem — “Crowd accelerated innovation.&#. Here’s how Seth Godin summarizes it in a recent post : “Online video radically changes the reach and speed of the improvement cycle. Things like dance, snowboarding and TED talks keep getting better, and faster, because artists see the best and improve on it.

2009 Digital Media Review

The Agitator

How many visitors to your nonprofit’s website stay that long?! comScore refers to this phenom as the "long tail" of online video viewing, noting the enormous fragmentation that has occurred in the video viewing world as consumers become more and more comfortable using their computers as viewing platforms. Here is the 2009 Digital Media Review from comScore , which specializes in measuring the digital world (registration required).

Bishop orders: “Thou shall not tweet”

Public Sector Marketing 2.0

The Long Tail - Chris Anderson. From time to time my father sends me quick scans of interesting newspaper columns and/or stories in case I miss them myself. Today he sent me something I just had to share with you.

Lessons from Haiti Giving

The Agitator

But NfG’s data illustrates the "long tail" effect as well. In this case, immediate disaster relief, for which the Red Cross might be an obvious giving option, will give way to long-term rebuilding, for which the best giving choice might be a lesser-known charity that has an established and effective programmatic presence in the country. Network for Good, which itself processed $5.3 million in Haiti donations, offers some good observations about the experience.

Social Media for Social Causes Study: The Results

Fundraising 123

While the social web has been a fantastic place for nonprofits to harness the long tail of giving with movements like Twestival and the Case Foundation’s Giving Challenge , high dollar donor cultivation has not been prevalent.

Get younger, wealthier, (better looking?) donors online

Nonprofit Consultant Blog

Giving online follows the same "long tail" phenomenon seen in online sales of books and music. Network for Good, an online service that facilitates online charitable donations, has just released a report looking in detail at $100,000 in online giving to 23,000 nonprofits. Some of what stands out from the results are the differences between online and offline donors: they're younger and more generous.

1,000 True Donors

Marketing for Nonprofits

The LONG TAIL has created a situation where even the smallest artist ( read nonprofit ) can gain access to fans ( donors ) cheaply and efficiently. This GREAT post by Kevin Kelly, author of The Technium blog, landed in my e-mail because I subscribe to Seth Godin's blog. You should read the WHOLE thing, but in case you're short of time - here's the gist.

31 Social Media Networking Communities For Women

Diva Marketing Blog

The long tail concept comes to life in the hundreds of thousands of niche communities that are exploding on to the social media scene. Social networks. they're not just MySpace, Facebook or even Twitter.

How to Market like Barack

Marketing for Nonprofits

By using the Internet to exponentially expand the reach of the campaign they are saying in effect, this is about more than the top 1 % of donors, i.e. the political elite, this campaign is about all of us on end of THE LONG TAIL. "I'M ASKING YOU TO BELIEVE." Not just in my ability to bring about real change.I'm m asking you to believe in yours." Barack Obama Politics aside, I'm REALLY impressed by the marketing savvy of the Obama campaign. First of all, what a great message!

Better Cause Marketing with SEO

Selfish Giving

He and I were both riding the long tail of search. Before you read this post you and I have to agree on some basic things. You should be doing cause marketing. And not knowing what cause marketing is isn’t an excuse.).