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Stop SPAMMING your supporters with planned giving e-newsletters

iMarketSmart

I was talking to a fundraiser and he said, “We’ve got this cool system that includes pre-written estate planning e-newsletters I can send to my list whenever I want.” ” So I asked, “Did the people on the list opt-in to receive the e-newsletter?” So I asked again, “But did they opt-in to receive the e-newsletter?” ” “Well, they opted-in when they donated… I think,” he responded.

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Should You Use Pre-Checked or Unchecked Opt-In Forms?

Kivi's Nonprofit Communications Blog

Susan King Cope, the director of development at Carolina Tiger Rescue recently sent me this question: Right now, we provide tours and folks provide their contact info when they check in. We are currently using an “opt out” function. Required in Canada.

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Email List Predicament: Is This OK?

Kivi's Nonprofit Communications Blog

Sometimes it’s hard to know whether you are doing the right thing or not, or where to stand in that big gray area. There’s the CAN-SPAM law, but its application in specific situations is often confusing and subject to interpretation. Thumbs Up or Down?

STOP SPAMMING YOUR SUPPORTERS!

iMarketSmart

But is spamming your donors really donor-centric? Everyone bends the rules here and there when it comes to selecting lists for email marketing. That means, we should try to send considerate, highly relevant, personalized email messages that truly inspire passionate support — not spam!

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Building your nonprofit’s email list

Fundraising Coach

Back in 2000, I used email to raise $100,000 in six weeks. I wrote about it in “The $100,000 Guide to Email Solicitation.” ” (You can buy it in the Fundraising Coach Store but I give it away free to everyone who signs up for my free email newsletter.). How do we build up our email list?” Some of them seem like shortcuts…but there are no shortcuts to building your email list. What do you do to grow your email list?

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Quick Tips for Building a Clean Email List

Fundraising 123

As you know, having a lot of names isn't the key to a strong list--it's having a lot of qualified, accurate names. Here are a few tips for building and maintaining a clean email marketing list: Consider using a double opt-in email capture. This simply means that whenever someone new joins your email list or when you add someone (with their permission!), As soon as the new subscriber confirms their opt-in, you can begin sending messages to that address.

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What Nonprofits Should Know About GDPR

J Campbell Social Marketing

So much has happened this week in terms of privacy rules and regulations! If your inbox is anything like mine, it has been inundated and overflowing with businesses and organizations sending updated privacy policies, in order to comply with GDPR, which goes into effect today.

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What to do when half your email list bounces

Nonprofit Marketing Blog

Rebecca said: As you know, having a lot of names isn’t the key to a strong list—it’s having a lot of qualified, accurate names. Here are a few tips for building and maintaining a clean email marketing list: 1) Consider using a double opt-in email capture. This simply means that whenever someone new joins your email list or when you add someone (with their permission!), 3) Try segmenting your list for future mailings.

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