10 Ways to Use Social Media to Grow Your Nonprofit Email List

J Campbell Social Marketing

They are your website, your email list, and your social media platform(s). Having an engaged and active email list is so much more powerful and beneficial for your nonprofit than having 10,000 Facebook followers or 500 Twitter followers.

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Use Facebook Live to Raise Money For Your Nonprofit

Kivi's Nonprofit Communications Blog

How to Use Facebook Live to Raise Money If your nonprofit is based in the US, and your Facebook Page is verified, you can fundraise within a Facebook Live broadcast. For example, Stand Up To Cancer broadcasted news about a high school raised money during a “Sports Day For Charity”.

Grow your email list without spending money


Many nonprofits understand the importance of growing their email list but simply don’t have the funds to invest in list-building efforts. In addition, you may want to consider an email signup lightbox on the home page that pops up to request people join your list.

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My Beach Reading List

Kivi's Nonprofit Communications Blog

The End of Fundraising: Raise More Money by Selling Your Impact. When not wiping out, I read some good books at the beach. I spent the first two weeks of July on Ocracoke Island, part vacation and part book writing retreat.

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How to Raise Money On Instagram Using the Donation Sticker

J Campbell Social Marketing

People are using these tools to give money to and raise money for causes they care about, and it’s important for nonprofits to understand how they work before writing them off completely. 100% of the money raised using the Instagram donation sticker goes to the nonprofit.

April Action: Google Analytics, Social Media Strategies, and Growing Your Email List

Kivi's Nonprofit Communications Blog

Here’s what’s happening this month at Nonprofit Marketing Guide: Online Training: April 4: Using Google Analytics to Grow and Engage Your Email List Learn how to use Google Analytics to boost your email marketing. John Haydon will share 6 Ways to Grow Your Email List with Facebook.

The Annual Report Donor List is a Stupid Waste of Time

Kivi's Nonprofit Communications Blog

If you’ve heard me on an annual reports webinar any time in the last decade, you’ve heard me say some version of this: It’s OK to go short and stop publishing the donor list. A list of names provides no context or perspective. Are all donor lists terrible?

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An unlikely summer reading list for nonprofit leaders

Fundraising Coach

But as those of you in the Northern Hemisphere experience the change in pace that summer brings, here are some books I recommend you consider adding to your summer reading list: Be Our Guest: Perfecting the Art of Customer Service by the Disney Institute with Theodore Kinni.

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Why Deleting People from Your Email List is a Good Thing

Kivi's Nonprofit Communications Blog

Kristina and I are on the verge of deleting about 10,000 people from our email list here at Nonprofit Marketing Guide. After all, don’t you want the largest email list possible? Having huge numbers of unengaged people on your list distorts what your open rate really is.

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Three Wise Investments That Can Help You Raise More Money

Ann Green

Here are three areas you should be investing more money in. The good news is, if you do it right, these investments will help you raise more money. Plain and simple, a good database can help you raise more money.

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Some people make excuses; others raise money

Fundraising Coach

Are you making excuses or raising money? ” (And secretly give yourself a pat on the back for at least making the call although you haven’t raised any money.) My friend Amy Eisenstein told her email list subscribers to use August calls to set up September appointments !

Why spend the money?

Get Fully Funded

For a nonprofit, there’s no better place to invest money. The dividends from investing in your knowledge are many – new skills, new resources, improved commitment, an attitude adjustment – the list goes on. Instead, make sure that what you get for the money is well worth it. If you are a nonprofit director, you know that the budget line item for training and development is often the first one to go when things get tight. But this is SO short-sighted!

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Building Your Nonprofit Email List

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" Purchased lists simply do not work and should not be used. A smaller list of people who are known to be interested in your organization and cause is much more effective than a huge list of unknown and uninterested recipients. Get email addresses from your site visitors by making it really easy to get on your e-news list. Email saves us money, and let's us contact you when there's breaking news." Email 101 101: Getting Started Building Your List

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Mark This Off Your To-Do List Before You Leave for the Holidays

Kivi's Nonprofit Communications Blog

So knock one more thing off your to-do list before you leave the office for the holidays and get your All-Access Pass now. I know even $499 can be a lot of money for small nonprofits with little to no training budget, but the investment is worth it.

3 simple steps to get more money from donor-advised funds (DAF’s)


80% of your problem will be solved once you have that list. Related Posts: >>Why I don’t cry foul when I hear how much money sits in DAFs. The post 3 simple steps to get more money from donor-advised funds (DAF’s) appeared first on MarketSmart, LLC |. STEP 1- Find out who has a donor-advised fund (among your supporters, advocates, donors, members, alumni, subscribes, etc.).

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233 Ways Your Oranization Can Make Money

Fundraiser Ideas

Another blog, the Transcription Blog , just posted a huge list of ways to make money — a whopping 233 ways to make money in fact! Though not all of them would work as fundraisers, we’re sure that a few of them are things you could do to raise money for your organization. Related posts: Sports Fundraising: Raise Money by Competing for 24 Hours. Tags: Fundraiser Ideas Fundraising Ideas how to make money ways to make money

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Ready for Year-End? Here Are 10 Easy Things You Can Do to Raise More Money


Below are some quick and easy things you can do to raise more money. Use create-a-list to segment on more than recency, frequency, and average gift. We won't waste your time with a lengthy intro.

Why people WON’T give you money


Beating around the bush instead of telling the donor why you need their money. Can you add to my list? The post Why people WON’T give you money appeared first on MarketSmart | . Today, instead of talking about what makes people give, let’s take a look at what thwarts giving. You can find examples of communications that depress giving almost everywhere, in your mailbox, your email, in magazines, billboards, just all over the place.

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Do you include lists of other donors in your marketing?


For some of the prospects, a list was shown of the other nearby residents who had already donated. Interestingly, the longer the list of previous donors, the more likely the prospects were to give money themselves. Do you include lists of other donors in your marketing? Related Posts: >>Stop swapping your donor lists with other nonprofits. >>Can Can changing your words help you raise more money? Safety in numbers.

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A Few Ways You Can Raise More Money in 2019

Ann Green

If it wasn’t, I have some suggestions about how you can raise more money – both now and throughout the year. Take a good look at your list of lapsed donors. This will save you money because you won’t be mailing appeals to people who aren’t going to donate. Happy New Year!

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Add More People to Your Email List [New Webinar This Week]

Kivi's Nonprofit Communications Blog

Adding more people to your email list means you can reach more supporters, get more donations, and inspire more change. Next Thursday, you can learn proven strategies that make joining your list compelling and irresistible! Use social media and ads to promote your list.

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7 reasons why wealth screening your donor list might be an incredibly foolish activity.


I gathered this list after hearing what 5 different leaders in the sector told me. Note: None of them wanted to be listed in this article. If you’ve been reading this blog for any amount of time, you know that my mission is to help nonprofits raise more money more efficiently. Time IS money. If a fundraiser gets hired and gets wealth screening done but leave after just a year, who’s working the list?

Mobile Money

The Agitator

Wouldn’t you like your nonprofit to be on their ‘participating retailers’ list?! Pew Internet Research recently asked a variety of pundits how they saw the future in terms of consumers paying for purchases via mobile devices such as smartphones. They cite comScore reporting that 38% of smartphone users have used their cell phone to make a purchase of some kind.

Raising Money with Direct Mail and Donor Newsletters

Kivi's Nonprofit Communications Blog

You don’t need 100,000 people on your list to raise real money with your direct mail appeal, and Tom has the small yet extremely successful clients to prove it. Tom Ahern. I love Tom Ahern to bits.

7 big reasons why capacity is so hard to uncover (how the rich hide their wealth)


Here’s how the ultra-rich make sure you can’t figure out how much money they really have: They figure out ways to evade taxes entirely. 7 reasons why wealth screening your donor list might be an incredibly foolish activity. They use offshore accounts and tax havens (although the government is clamping down on this). They put assets in other people’s names (usually with trusts for family members).

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62 Books to put on Your Nonprofit Leaders Summer Reading List

Fundraising Coach

Here are a few lists to consider. A list of 20 top books selected by TopNonprofits.com. A list of 5 surprising books first posted on this blog in 2013. And a list of 44 books being built over on Goodreads. It’s Not Just About The Money by Richard Perry and Jeff Schreifels.

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How Making Smart Investments Will Help You Raise More Money

Ann Green

You’ve probably heard the phrase you need to spend money to make money. Here are three areas you should be investing more money in. If you do it right, these investments will help you raise more money. If money is tight, you don’t have to mail that often.

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How to Get People to Raise Money for Your Nonprofit on Facebook – Part 1

J Campbell Social Marketing

Social media fundraising is getting easier, thanks to some great new Facebook features designed specifically to make it easier for nonprofits to raise money on the social network. There are both positives and negatives when using Facebook to raise money for your organization.

Suggested Money Saving and Money Raising Methods.

Seeking Grant Money Today

Some more suggestions for for your nonprofit to both save money and raise some new money. __ In whatever method you use to regularly reach out to your donor base, volunteers, and clientele or the beneficiaries of your organization's work (e.g. include a list of all new (or gently or unused) items that your agency needs (e.g. that your organization has a wish list on amazon.com, what it will be used for, and the link where they can go to purchase items for your group.

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August Webinars: Email Prospect List, Personality, Low Budget, Donate Pages

Kivi's Nonprofit Communications Blog

Tuesday, August 4: Beyond Viral: Building Your Email List through Paid Marketing. Those of you asking for advanced tips on building your email list and online fundraising — this one’s for you! The only catch is that they do cost money. Here is our August webinar lineup.

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3 Simple Email Improvements to Make More Money During EOY Fundraising


Let’s do some math: Using the same study’s research and benchmark figures, we find that an organization with an email list of 100,000 that sends the average 2.35 Cut the “zombies” from your list. This post originally appeared in NTEN's July Connect newsletter.

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A Punch List for Charity Cause Marketers Looking for Sponsors

Cause Related Marketing

Since cause marketing has been shown to help companies preserve pricing power , and since women are more responsive to cause marketing than men, the research is a virtual punch list for charities looking for sponsors who need help. The research… called Women, Power and Money … comes from FleishmanHillard and Hearst Magazines and was conducted by Ipsos. You can plainly see the influence of Hearst Magazines on this list of questions.

13 Secrets of Holiday Fundraising Online | Online Fundraising & Nonprofit Marketing Resources & Tips | Network for Good Learning Center - Learn how to raise money online for your nonprofit

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What I love about the list from Sea Change is that it doesnt just tell you how to get a gift - it shows you how to keep the donor in a lasting relationship with you. As SeaChange advises, show exactly where the money goes and what the donors investment will do.

WHERE ARE MY PEOPLE? 6 Tools and Techniques for Finding Friends and Influencers on Facebook & Twitter

Kivi's Nonprofit Communications Blog

These are the followers who are more likely to spread your message, swing debate in your favor, and give more deeply of their time and money. FACEBOOK TECHNIQUE: Group Your People with Interest Lists. Interest lists reside in the left sidebar and can include both people and pages.

Why everyone talks about segmenting emails but hardly anyone ever does it


And your time costs your organization money. And the list goes on and on… Then, once the donors have segmented themselves, you can employ an automated cultivation system that will send highly relevant emails that have been pre-written but personalized for each donor segment.

Why your fundraising stories don't work

Fundraising Coach

Thanks to fundraising letter guru Tom Ahern , I have a list of the "6 Core Emotions" on a post-it note at my desk. Ask Fundraising Secrets Stories asking for money storytelling

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A Donor List is More Than Past Giving

A Small Change

When I first started fundraising, I was always disappointed at how few names were on my prospect lists. Your local Book of Lists. Every community has those businesses that have become the popular ones to ask for money. I encourage you to sit down individually with your board members and ask them to add a few names to your prospect list.

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Announcing: The Max My List Project - Sign Up Now

Mission Paradox Blog

We've all got lists. Lists of people who subscribe to our email newsletter. Lists of Facebook followers. Lists of Twitter followers. Lists of people who receive our direct mail. These lists, properly utilized , are the keys to a successful and sustainable artistic career or organization.  In that spirit, I'm preparing to launch the  Max My List project.   This isn't about building a gigantic list

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[Guest Post] The money making secret of effective donor newsletters

Fundraising Coach

Let’s tear down some common barriers … the ones that stand between your organization … and creation of a newsletter that improves retention … thereby boosting the lifetime value of your donor list. Newsletters: they’re all about the money…eventually.

REVEALED: Jerry Panas’ secrets of attracting wealthy supporters


Here’s his list: It isn’t about your organization or its needs. Is Your Job Really to Raise Money? In January, Inside Philanthropy interviewed legendary fundraiser Jerold Panas to discover his secrets of attracting wealthy supporters. Rather, it’s about the donor and their needs. Go big or go home because big projects tap into donors’ dreams. Go in person to get the most generous contributions.

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10 Ways to Creatively Ask Friends and Family for Money

Fundraiser Ideas

“Oh no, here she comes with another solicitation for money for a fundraiser.”. I always felt like my friends and family felt obligated to give me money when I was doing a fundraiser. That way, they don’t feel they are out of money, and you feel relieved because they are happy to contribute. Tell your family and friends you will do something radical if you raise a certain amount of money.

Why do people give (and what’s wrong with the list)?


In Ken Burnett’s awesome book titled Relationship Fundraising , he lists 18 reasons why people give. I love the list but there’s one thing wrong here. Here’s his list: Tax planning to escape, say, inheritance tax. Value for money. He put the wrong reason at the top. And, I think he should have switched the last two reasons with the first. Ego, self-esteem. The quest for immortality. Emotional response. Self-preservation. Vested interest.

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10 Charity Fundraising Events to Raise Large Amounts of Money

Fundraiser Ideas

When your charitable cause needs large amounts of money, charity fundraising events can be your best option. The following are 10 charity fundraising events that, if implemented correctly, are sure to raise large amounts of money for your organization: Charity walk. Couple a tasty, home-cooked meal with a good cause and your community will flock to number five on this list of ten charity fundraising events. Add raffle items or a 50-50 raffle to raise even more money.