Let me know in the comments section, and I’ll update the list. Are you thinking about participating in a Giving Day? Good news! There are so many organizations that have given it a try, and YOU can learn from them (the good AND the bad). MORE
He recommends making two lists each morning : List 1: Your Focus List - This is what you most value, what makes you happy and what you want to achieve. List 2: Your Ignore List - These are the distractions. I don’t know about you, but my first list is clear. My problem is I don’t have a second list. I’m going to start making a bigger, better List 2 MORE
If you want your nonprofit to become more involved, consider pitching the host of a regularly scheduled Twitter chat for a guest appearance for you or your staff expert (see below for the BIG LIST of regular chats). OTHER TWITTER CHAT LISTS. Image Credit: https://flic.kr/p/6K8pMh. MORE
We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. MORE
There’s no question that if organizations are to thrive in a future marked by fast-moving change a substantial transformation in mindset, methods and metrics is essential. Over and over The Agitator has attempted to deal with why these changes are essential. A sampling our thoughts on Mindset here. Methods here and here. And Metrics here , here and here. MORE
I have listed them below , organized into three categories. For the record, I currently own an Android based Samsung Galaxy S3 as my smartphone , however my list was quite similar when I was using an iPhone 4 (nearly all of the apps listed below are available on both platforms). MORE
But as those of you in the Northern Hemisphere experience the change in pace that summer brings, here are some books I recommend you consider adding to your summer reading list: Be Our Guest: Perfecting the Art of Customer Service by the Disney Institute with Theodore Kinni. MORE
For me, it comes down to two strategies: the Lists and the Lottery. The Lists. Spend a little time upfront creating lists that help you see the people who history tells you are most likely to having something good to say in the future. This is where those secondary lists come in. MORE
Start building your budgeting skills and confidence right now: Q: I have a to-do list a mile long. A: No, Virginia, that to-do list is not your marketing plan! The hands-down, most hated and most frequently-avoided marketing task is budgeting. MORE
First up is how nonprofits are using content specifically to build their email, direct mail, and social media lists. Do you offer “specials” of any sort to people who are already on your lists as a way to “reward” them for staying on your list? If you are using content to build your lists, share your story! Content Marketing Nonprofit Communications The Book list buildingIt’s official. MORE
In my first post of the New Year ( Why Bitcoin probably shouldn’t be top of your 2015 Digital Fundraising To Do list ) I promised to share some thoughts over the next few weeks about what I believe digital fundraisers should be prioritising on their 2015 To Do lists. MORE
You are missing out on a great way to: Grow your email list. You need to learn how to target: People who like your Page but aren’t on your email list. Not using Facebook or Instagram ads? Enhance email marketing campaigns. Re-engage past supporters. Acquire new donors. MORE
It may seem harsh, but you need to go through the list of accounts you Follow and hit the Unfollow button several (if not many) times. 2) Use Twitter Lists to your advantage. You don’t have to officially follow a Twitter user to put them on one of your Lists! MORE
This post is the third in a series suggesting things I think fundraisers should have on their 2015 Digital Fundraising To Do List. The writing has been on the wall for a couple of years now. MORE
Did you ever make a bucket list? Did Einstein ever have a bucket list? From The Guardian: Are bucket lists really a good idea? Did I make a bucket list to do these things? Bucket lists can make it seem so easy. F**k the bucket list. MORE
For today’s Question of the Week , we are looking at email lists and how (or if) you segment them. There are so many ways you can segment your email list. How do you segment your email list? Want to know more about how other nonprofits segment their lists? MORE
On Friday Tom announced that high on his recommended 2015 ‘To Do’ List for fundraisers is getting up to speed with online video storytelling. MORE
If you’ve heard me on an annual reports webinar any time in the last decade, you’ve heard me say some version of this: It’s OK to go short and stop publishing the donor list. A list of names provides no context or perspective. Are all donor lists terrible? MORE
Every time I teach a Twitter class, I’m surprised at how many seasoned Twitter users DON’T use lists. A Twitter list is a curated group of Twitter users. You can create your own lists or subscribe to lists created by others. Lists are for reading, not sending. MORE
If you haven’t yet made your list of hopes and dreams for 2017, here’s some inspiration from your friends at Mission Minded. The post What’s on Your Wish List? As you read our musings consider this: To us, your partnership, collaboration, and commitment to those you serve is what inspires us every day. We wish you and your communities joy and peace […]. appeared first on Mission Minded. MORE
Note from Nancy: I came upon Karla’s terrific guidance for re-engaging folks on the Progressive Exchange list serv, and got her permission to repost here. Then, in February, we started to segment out the “inactive” people on our list and excluding them from all outgoing messages. How do you reengage inactive supporters, whether those on your email list who don’t respond or lapsed donors? MORE
Yesterday, I showed you how to How to build a Twitter list. Types of lists. You could create lists of: boards members and your assigned donors: you’ll be able to build relationships right from your desk. You can see my lists here on Twitter. Following the lists. MORE
And the list goes on and on… Then, once the donors have segmented themselves, you can employ an automated cultivation system that will send highly relevant emails that have been pre-written but personalized for each donor segment. They’ll talk about it at conferences. MORE
The post A List of Digital, Tech, and Media Trend Reports for 2017 appeared first on Navigating Digital Disruption. One thing I really like about the first quarter of the calendar year is that plenty of new statistics and trend reports are made available concerning the field I work in. MORE
I give you permission to read this list but only if you’ll count to three afterward. Here’s the list of some very large individual bequests: Note: These are nominal values and have not been adjusted for inflation. This entire list was found on Wikipedia. $31 MORE
3) Leveraged the Campaign to Build Their Email List, and Supporter Loyalty. Yesterday was International Women’s Day (IWD), an occasion to celebrate the accomplishments of women worldwide. MORE
You’ll recall that #2 on my recommended 2015 ‘To do’ list yesterday was getting your nonprofit’s website in top shape for attracting and converting leads.] I was browsing through my email, as one is wont to do, and noticed a praising mention of an unfamiliar nonprofit called Possible Health. And, as donors are wont to do, I went to their website to check them out. MORE
And if you’re an organised sort, you’ll begin with a ‘To Do’ list … not just for next Monday, but for the year. Agitator readers have had a week now to recover from various holiday diversions and to count the bounty from all those year-end appeals. It’s time to get on with the business of 2016. MORE
We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. MORE
If you’re like me, you have more to do during the day than you can get done. Here’s a short video featuring Stephen Covey explaining a technique to help you focus on getting the most important things done. MORE
If you need more emails, then we have a great resource to help you build your email list. This 9-page paper includes real-world examples of 3 different kinds of list growth campaigns you can try, and apps other nonprofits have used to grow their email lists. (If MORE
One of the most commonly-asked questions we get about online marketing is, "How do I build an email list?" " Building a quality email list over time is one of the most valuable assets a nonprofit can have. Use these best practices to ensure that you are providing multiple opportunities for potential donors to join your nonprofit email list. Whenever you send a paper mailing, include a way for supporters to opt in to your email list. MORE
Here’s how we tackled our “dead” email list: First, we segmented our “Inactives:” We defined “inactive” as anyone who’s never donated (online or off) and hasn’t opened, clicked, or taken any action from an email in the last 12 months. We segmented the “inactive” people on our list (initially, this group was about 25% of our deliverable email file). Email one re-engaged 1.56% of the list and email two only 0.88%. MORE
Since cause marketing has been shown to help companies preserve pricing power , and since women are more responsive to cause marketing than men, the research is a virtual punch list for charities looking for sponsors who need help. You can plainly see the influence of Hearst Magazines on this list of questions. New research released this week finds that women are more price sensitive than men on almost every product and service category. MORE
For every email list, there is churn, churn, churn. People leave your list and emails bounce. If not, your nonprofit email list shrinks every year to the tune of 12 percent or higher, according to the 2016 M+R Nonprofit Benchmarks Study (your mileage may vary, of course). MORE
Kristina and I are on the verge of deleting about 10,000 people from our email list here at Nonprofit Marketing Guide. After all, don’t you want the largest email list possible? Having huge numbers of unengaged people on your list distorts what your open rate really is. MORE
With this week’s question, we want to know how you build your email list… Do you ask for email addresses at events? A few weeks ago we asked you about how you stay organized. MORE
One thing (among so many others) that I never understood about nonprofits is why they sell or swop lists with other nonprofits. “organizations seeking to maximize retention will wish to evaluate the merits of participation in list swop programs. MORE
If you have a small mailing list, reach out to your subscribers or your online community members one by one. The post How To Build Raving Fans, A Huge Email List & Facebook Ads That Work: Lessons from #AOC2014 appeared first on J Campbell Social Marketing. MORE
So, that’s why I’ve put Getting Serious About Email Fundraising as second in my 2015 Digital Fundraising To Do List (just behind Fixing your Conversion Rate Optimisation ). MORE
We get a lot of questions about how to grow your email list, so we decided to create a new advice and tips page devoted solely to growing your email list. We still have a page focused on email newsletters, but we thought that email list growth needed its own page. MORE
FACEBOOK TECHNIQUE: Group Your People with Interest Lists. Interest Lists circumvent the newsfeed algorithm by letting you organize and view groups of people and pages. Interest lists reside in the left sidebar and can include both people and pages. MORE
Nancy Schwartz of Getting Attention has asked bloggers to post on what books have changed their professional lives. Here are a few good books that aren’t nonprofit marketing books - but they will make you far better at nonprofit marketing. All of these books will advance your ability to understand people, which is the first step in making lasting social change: 1. Influence by Robert Cialdini , which teaches the fundamental principles of the art of persuasion. MORE
List Related Topics Getting Attention
FEBRUARY 23, 2016
Here’s how we tackled our “dead” email list: First, we segmented our “Inactives:” We defined “inactive” as anyone who’s never donated (online or off) and hasn’t opened, clicked, or taken any action from an email in the last 12 months. We segmented the “inactive” people on our list (initially, this group was about 25% of our deliverable email file). Email one re-engaged 1.56% of the list and email two only 0.88%.
Kivi's Nonprofit Communications Blog
AUGUST 27, 2015
Every time I teach a Twitter class, I’m surprised at how many seasoned Twitter users DON’T use lists. A Twitter list is a curated group of Twitter users. You can create your own lists or subscribe to lists created by others. Lists are for reading, not sending.
Public Sector Marketing 2.0
FEBRUARY 23, 2017
The post A List of Digital, Tech, and Media Trend Reports for 2017 appeared first on Navigating Digital Disruption. One thing I really like about the first quarter of the calendar year is that plenty of new statistics and trend reports are made available concerning the field I work in.
Getting Attention
JULY 16, 2014
Note from Nancy: I came upon Karla’s terrific guidance for re-engaging folks on the Progressive Exchange list serv, and got her permission to repost here. Then, in February, we started to segment out the “inactive” people on our list and excluding them from all outgoing messages. How do you reengage inactive supporters, whether those on your email list who don’t respond or lapsed donors?
Kivi's Nonprofit Communications Blog
FEBRUARY 21, 2017
Kristina and I are on the verge of deleting about 10,000 people from our email list here at Nonprofit Marketing Guide. After all, don’t you want the largest email list possible? Having huge numbers of unengaged people on your list distorts what your open rate really is.
Kivi's Nonprofit Communications Blog
MAY 16, 2013
We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.
iMarketSmart
JUNE 17, 2015
One thing (among so many others) that I never understood about nonprofits is why they sell or swop lists with other nonprofits. “organizations seeking to maximize retention will wish to evaluate the merits of participation in list swop programs.
Fundraising Coach
JULY 1, 2014
But as those of you in the Northern Hemisphere experience the change in pace that summer brings, here are some books I recommend you consider adding to your summer reading list: Be Our Guest: Perfecting the Art of Customer Service by the Disney Institute with Theodore Kinni.
The Agitator
JANUARY 7, 2016
And if you’re an organised sort, you’ll begin with a ‘To Do’ list … not just for next Monday, but for the year. Agitator readers have had a week now to recover from various holiday diversions and to count the bounty from all those year-end appeals. It’s time to get on with the business of 2016.
Kivi's Nonprofit Communications Blog
MAY 6, 2013
We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.
Public Sector Marketing 2.0
MARCH 12, 2013
I have listed them below , organized into three categories. For the record, I currently own an Android based Samsung Galaxy S3 as my smartphone , however my list was quite similar when I was using an iPhone 4 (nearly all of the apps listed below are available on both platforms).
Kivi's Nonprofit Communications Blog
JANUARY 17, 2011
For me, it comes down to two strategies: the Lists and the Lottery. The Lists. Spend a little time upfront creating lists that help you see the people who history tells you are most likely to having something good to say in the future. This is where those secondary lists come in.
The Agitator
OCTOBER 6, 2016
There’s no question that if organizations are to thrive in a future marked by fast-moving change a substantial transformation in mindset, methods and metrics is essential. Over and over The Agitator has attempted to deal with why these changes are essential. A sampling our thoughts on Mindset here. Methods here and here. And Metrics here , here and here.
Mission Minded
DECEMBER 16, 2016
If you haven’t yet made your list of hopes and dreams for 2017, here’s some inspiration from your friends at Mission Minded. The post What’s on Your Wish List? As you read our musings consider this: To us, your partnership, collaboration, and commitment to those you serve is what inspires us every day. We wish you and your communities joy and peace […]. appeared first on Mission Minded.
Wild Woman Fundraising
APRIL 28, 2014
Did you ever make a bucket list? Did Einstein ever have a bucket list? From The Guardian: Are bucket lists really a good idea? Did I make a bucket list to do these things? Bucket lists can make it seem so easy. F**k the bucket list.
Kivi's Nonprofit Communications Blog
MAY 4, 2016
For every email list, there is churn, churn, churn. People leave your list and emails bounce. If not, your nonprofit email list shrinks every year to the tune of 12 percent or higher, according to the 2016 M+R Nonprofit Benchmarks Study (your mileage may vary, of course).
Kivi's Nonprofit Communications Blog
JULY 6, 2015
For today’s Question of the Week , we are looking at email lists and how (or if) you segment them. There are so many ways you can segment your email list. How do you segment your email list? Want to know more about how other nonprofits segment their lists?
Kivi's Nonprofit Communications Blog
APRIL 24, 2012
First up is how nonprofits are using content specifically to build their email, direct mail, and social media lists. Do you offer “specials” of any sort to people who are already on your lists as a way to “reward” them for staying on your list? If you are using content to build your lists, share your story! Content Marketing Nonprofit Communications The Book list buildingIt’s official.
Kivi's Nonprofit Communications Blog
JUNE 1, 2015
With this week’s question, we want to know how you build your email list… Do you ask for email addresses at events? A few weeks ago we asked you about how you stay organized.
Kivi's Nonprofit Communications Blog
APRIL 12, 2017
You are missing out on a great way to: Grow your email list. You need to learn how to target: People who like your Page but aren’t on your email list. Not using Facebook or Instagram ads? Enhance email marketing campaigns. Re-engage past supporters. Acquire new donors.
Getting Attention
MARCH 9, 2012
3) Leveraged the Campaign to Build Their Email List, and Supporter Loyalty. Yesterday was International Women’s Day (IWD), an occasion to celebrate the accomplishments of women worldwide.
Kivi's Nonprofit Communications Blog
NOVEMBER 5, 2014
If you need more emails, then we have a great resource to help you build your email list. This 9-page paper includes real-world examples of 3 different kinds of list growth campaigns you can try, and apps other nonprofits have used to grow their email lists. (If
Fundraising 123
AUGUST 27, 2008
One of the most commonly-asked questions we get about online marketing is, "How do I build an email list?" " Building a quality email list over time is one of the most valuable assets a nonprofit can have. Use these best practices to ensure that you are providing multiple opportunities for potential donors to join your nonprofit email list. Whenever you send a paper mailing, include a way for supporters to opt in to your email list.
The Agitator
JANUARY 13, 2015
You’ll recall that #2 on my recommended 2015 ‘To do’ list yesterday was getting your nonprofit’s website in top shape for attracting and converting leads.] I was browsing through my email, as one is wont to do, and noticed a praising mention of an unfamiliar nonprofit called Possible Health. And, as donors are wont to do, I went to their website to check them out.
Giving in a Digital World
JANUARY 11, 2015
In my first post of the New Year ( Why Bitcoin probably shouldn’t be top of your 2015 Digital Fundraising To Do list ) I promised to share some thoughts over the next few weeks about what I believe digital fundraisers should be prioritising on their 2015 To Do lists.
iMarketSmart
OCTOBER 5, 2016
And the list goes on and on… Then, once the donors have segmented themselves, you can employ an automated cultivation system that will send highly relevant emails that have been pre-written but personalized for each donor segment. They’ll talk about it at conferences.
Kivi's Nonprofit Communications Blog
JANUARY 6, 2015
FACEBOOK TECHNIQUE: Group Your People with Interest Lists. Interest Lists circumvent the newsfeed algorithm by letting you organize and view groups of people and pages. Interest lists reside in the left sidebar and can include both people and pages.
Fundraising Coach
APRIL 28, 2011
Yesterday, I showed you how to How to build a Twitter list. Types of lists. You could create lists of: boards members and your assigned donors: you’ll be able to build relationships right from your desk. You can see my lists here on Twitter. Following the lists.
Nonprofit Marketing Blog
MARCH 28, 2012
He recommends making two lists each morning : List 1: Your Focus List - This is what you most value, what makes you happy and what you want to achieve. List 2: Your Ignore List - These are the distractions. I don’t know about you, but my first list is clear. My problem is I don’t have a second list. I’m going to start making a bigger, better List 2
Cause Related Marketing
JULY 17, 2013
Since cause marketing has been shown to help companies preserve pricing power , and since women are more responsive to cause marketing than men, the research is a virtual punch list for charities looking for sponsors who need help. You can plainly see the influence of Hearst Magazines on this list of questions. New research released this week finds that women are more price sensitive than men on almost every product and service category.
J Campbell Social Marketing
FEBRUARY 11, 2014
It may seem harsh, but you need to go through the list of accounts you Follow and hit the Unfollow button several (if not many) times. 2) Use Twitter Lists to your advantage. You don’t have to officially follow a Twitter user to put them on one of your Lists!
Get Fully Funded
JUNE 18, 2012
If you’re like me, you have more to do during the day than you can get done. Here’s a short video featuring Stephen Covey explaining a technique to help you focus on getting the most important things done.
iMarketSmart
DECEMBER 12, 2016
I give you permission to read this list but only if you’ll count to three afterward. Here’s the list of some very large individual bequests: Note: These are nominal values and have not been adjusted for inflation. This entire list was found on Wikipedia. $31
Getting Attention
OCTOBER 17, 2011
Start building your budgeting skills and confidence right now: Q: I have a to-do list a mile long. A: No, Virginia, that to-do list is not your marketing plan! The hands-down, most hated and most frequently-avoided marketing task is budgeting.
The Agitator
JANUARY 11, 2015
On Friday Tom announced that high on his recommended 2015 ‘To Do’ List for fundraisers is getting up to speed with online video storytelling.
J Campbell Social Marketing
SEPTEMBER 30, 2014
If you have a small mailing list, reach out to your subscribers or your online community members one by one. The post How To Build Raving Fans, A Huge Email List & Facebook Ads That Work: Lessons from #AOC2014 appeared first on J Campbell Social Marketing.
Giving in a Digital World
JANUARY 18, 2015
So, that’s why I’ve put Getting Serious About Email Fundraising as second in my 2015 Digital Fundraising To Do List (just behind Fixing your Conversion Rate Optimisation ).
Giving in a Digital World
FEBRUARY 1, 2015
This post is the third in a series suggesting things I think fundraisers should have on their 2015 Digital Fundraising To Do List. The writing has been on the wall for a couple of years now.
Nonprofit Marketing Blog
MAY 22, 2011
Nancy Schwartz of Getting Attention has asked bloggers to post on what books have changed their professional lives. Here are a few good books that aren’t nonprofit marketing books - but they will make you far better at nonprofit marketing. All of these books will advance your ability to understand people, which is the first step in making lasting social change: 1. Influence by Robert Cialdini , which teaches the fundamental principles of the art of persuasion.
Kivi's Nonprofit Communications Blog
JULY 16, 2014
We get a lot of questions about how to grow your email list, so we decided to create a new advice and tips page devoted solely to growing your email list. We still have a page focused on email newsletters, but we thought that email list growth needed its own page.
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