Level Up Your Permission-Based Marketing and List Building

Kivi's Nonprofit Communications Blog

Here’s how we suggest you level up your permission-based marketing, list building, and segmentation. Work on getting an understanding of opt-in list building and the concept of segmenting. Experiment with more sophisticated list building and engagement campaigns.

Our Top Email List Builder: A Quiz

Kivi's Nonprofit Communications Blog

When I look at the top ways that people are joining our email list at Nonprofit Marketing Guide over the last 90 days, the winner is a quiz on our website. We prefer to make it optional in this case, so after taking the quiz, you can skip to your answer without opting into our mailing list. Of those, 33 people completed it and 25 opted-in to our mailing list (the leads). If you are using quizzes to build your email list, we’d love to see your examples too!

List 153

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

6 Ways to Grow Your Email List with Facebook

Kivi's Nonprofit Communications Blog

If you’re engaging supporters on Facebook but NOT inviting them to join your email list, your marketing strategy is woefully incomplete. How to Grow Your Email List with Facebook So how do you use Facebook to grow your email list with Facebook? Market your marketing: Sell the value of your joining your list. Join our email list” offers no value (who needs more emails?). Invest the dollars: Once you develop a list-building strategy, invest more in Facebook ads.

List 198

4 Ways To Grow Your Email List With Instagram

J Campbell Social Marketing

In my newest webinar with CharityHowTo, I go through dozens of simple ways that nonprofits can build their email lists using their website and social media. Here are 4 ways that you can grow your nonprofit email list using Instagram: 1) Entice people to sign-up in your bio.

List 255

3 Email List Building Pop-Ups for Your Website

Kivi's Nonprofit Communications Blog

These are specifically for building your email list. Check out 6 Reasons Why Popups, Welcome Gates and Slide-Ins Suck and 15 Email Popup Best Practices To Skyrocket Your List both from OptinMonster. Email List Management Nonprofit Technology and Software Website Design lightbox popupDuring Tuesday’s webinar , we’ll be sharing a ton of great nonprofit examples from our Inspiration Files.

List 125

You Need to Fix Your All or Nothing Email List

Kivi's Nonprofit Communications Blog

People are either on your email list or they are off. If you have customized the page, be sure that the options listed make sense to your average email subscriber. By default, a lot of email service providers list the segments or mailing list names that you set up to send mail to. The post You Need to Fix Your All or Nothing Email List appeared first on Kivi's Nonprofit Communications Blog. Email List Management Nonprofit Email Marketing unsubscribe

List 125

SHOW US YOUR LISTS! 8 Ideas for Nonprofit Twitter Lists 

Kivi's Nonprofit Communications Blog

Every time I teach a Twitter class, I’m surprised at how many seasoned Twitter users DON’T use lists. A Twitter list is a curated group of Twitter users. You can create your own lists or subscribe to lists created by others. Here’s the help section on creating and using Twitter lists. Lists are for reading, not sending. In other words, you can’t use a Twitter list to send tweets TO a specific group. What’s on YOUR nonprofit list?

List 216

3 Steps to Revive Your Email List

Getting Attention

Here’s how we tackled our “dead” email list: First, we segmented our “Inactives:” We defined “inactive” as anyone who’s never donated (online or off) and hasn’t opened, clicked, or taken any action from an email in the last 12 months. We segmented the “inactive” people on our list (initially, this group was about 25% of our deliverable email file). Email one re-engaged 1.56% of the list and email two only 0.88%.

List 128

How Do You Manage Your To-Do Lists? #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

When we first started the #NPCOMMLIFE series , we heard from several of you needing help with your to-do lists. To-do lists are supposed to make our lives easier, but they can quickly become another hassle when you have so many options out there. Kivi and I have tried A LOT of shared to-do lists including Remember the Milk , Basecamp , and Asana. But getting your to-do lists in order shouldn’t always be on your to-dos! The post How Do You Manage Your To-Do Lists?

List 179

How to Shorten Your To-Do List

Kivi's Nonprofit Communications Blog

Every communications director has a to-do list a mile long, and it gets longer every day. What’s the secret to keeping that list in check? It’s all about creating a workflow for ideas BEFORE they make it onto your editorial calendar or to-do list. Here’s a list — pick a couple and start practicing! Preventing tasks from getting on your to-do list is the best way to keep it from growing out of control!

List 137

10 Ways to Use Social Media to Grow Your Nonprofit Email List

J Campbell Social Marketing

They are your website, your email list, and your social media platform(s). Having an engaged and active email list is so much more powerful and beneficial for your nonprofit than having 10,000 Facebook followers or 500 Twitter followers. With all the recent changes coming to Facebook , and with the unpredictable nature of social media in general, nonprofits need to do more to ensure that they are actively growing their email lists every single day.

List 173

Thoughtfulness and the Numbered List

Social Media Bird Brain

Numbered list icon from dryicons.com This week's post is kind of meta because, on one hand I decry the use of gimmicks like numbered lists, and on the other hand, I refer to a post that uses that gimmick. The Numbered List I tend not to use them. understanding tools amber naslund Business critical thinking wisdom learning Small nonprofit lists

List 110

Government Videos Wiki List Experiment

Public Sector Marketing 2.0

Last year I created a simple Google Spreadsheet (essentially a wiki list) for Canadian public servants to input their organization’s mobile website and/or app so that others could see who was doing what. My thinking at this point is to encourage people to simply add their personal favourites, thus essentially creating a crowd-sourced ”Best Of” list. Or perhaps my idea of creating this “video wiki list” is of little use to anyone in the first place?

Wiki 149

[THIS WEEK] Learn How to Use Google Analytics to Grow and Engage Your Email List

Kivi's Nonprofit Communications Blog

This week’s webinar will show you how GA can give you the insights you need to take your email list growth and engagement to the next level. Join us and find out how Google Analytics can be an important tool for your email marketing campaigns during this BRAND NEW webinar: Using Google Analytics to Grow and Engage Your Email List BRAND NEW 60-Minute Webinar with Eric Squair THIS THURSDAY, April 4, 2019 1:00 – 2:00 p.m.

My Beach Reading List

Kivi's Nonprofit Communications Blog

When not wiping out, I read some good books at the beach. I spent the first two weeks of July on Ocracoke Island, part vacation and part book writing retreat. I always read a ton when I’m on vacation and this trip was no different. I love my job, so I always read a mix of nonfiction that is at least tangentially related to nonprofit marketing, along with some pure pleasure reads too. Here’s what I read. The Business. The End of Fundraising: Raise More Money by Selling Your Impact.

List 147

Week of Freebies! Email List Building Campaigns

Kivi's Nonprofit Communications Blog

This 9-page paper includes real-world examples of 3 different kinds of list growth campaigns you can try, and apps other nonprofits have used to grow their email lists (and how you can use them too!). Happy Holidays! We love our readers and think you deserve some goodies. This week, we are highlighting downloads and resources from Nonprofit Marketing Guide that are all FREE. . Email is an inexpensive and fast way to get in touch with your supporters.

List 165

Do You Use Content to Build Your Lists?

Kivi's Nonprofit Communications Blog

First up is how nonprofits are using content specifically to build their email, direct mail, and social media lists. Do you offer “specials” of any sort to people who are already on your lists as a way to “reward” them for staying on your list? If you are using content to build your lists, share your story! Content Marketing Nonprofit Communications The Book list buildingIt’s official.

List 150

Dealing with Info Overload: Lists and Lotteries

Kivi's Nonprofit Communications Blog

For me, it comes down to two strategies: the Lists and the Lottery. The Lists. Spend a little time upfront creating lists that help you see the people who history tells you are most likely to having something good to say in the future. This is where those secondary lists come in.

List 248

The Annual Report Donor List is a Stupid Waste of Time

Kivi's Nonprofit Communications Blog

If you’ve heard me on an annual reports webinar any time in the last decade, you’ve heard me say some version of this: It’s OK to go short and stop publishing the donor list. Now that I am actively advocating for very short annual reports , I’m hearing that the donor list is the last hurdle that is stopping otherwise rational communications and fundraising professionals from embracing short reports. A list of names provides no context or perspective.

Report 215

Question for You: How Do You Segment Your Email List

Kivi's Nonprofit Communications Blog

For today’s Question of the Week , we are looking at email lists and how (or if) you segment them. There are so many ways you can segment your email list. Here are some ways organizations have segmented their email lists in order to send more relevant communications: Events (attendees, RSVPd, etc). How do you segment your email list? Want to know more about how other nonprofits segment their lists?

Build Your Email List for Year-End Giving

Kivi's Nonprofit Communications Blog

If you need more emails, then we have a great resource to help you build your email list. This 9-page paper includes real-world examples of 3 different kinds of list growth campaigns you can try, and apps other nonprofits have used to grow their email lists. (If Integrating email campaigns with your direct mail appeal letter is a great way to get your supporters’ attention during the busy year-end fundraising season.

List 180

April Action: Google Analytics, Social Media Strategies, and Growing Your Email List

Kivi's Nonprofit Communications Blog

Here’s what’s happening this month at Nonprofit Marketing Guide: Online Training: April 4: Using Google Analytics to Grow and Engage Your Email List Learn how to use Google Analytics to boost your email marketing. John Haydon will share 6 Ways to Grow Your Email List with Facebook. The post April Action: Google Analytics, Social Media Strategies, and Growing Your Email List appeared first on Kivi's Nonprofit Communications Blog.

Question for You: How Do You Grow Your Email List?

Kivi's Nonprofit Communications Blog

With this week’s question, we want to know how you build your email list… Do you ask for email addresses at events? If you aren’t sure how to grow your list, Kerri Karvetski created this free download: Get Started with Email Acquisition Campaigns: Tactics, Apps and Real-World Examples to Inspire. A few weeks ago we asked you about how you stay organized.

Good Things in October: Healthy Email Lists [TODAY], Video Strategy and an All-Access Pass Discount

Kivi's Nonprofit Communications Blog

October 1 & 3: Beyond Opens and Clicks: Maintaining a Healthy Email List and Re-Engaging Your Community. On the Blog: Kivi will talk about healthy email lists and video strategy ahead of her webinars. The post Good Things in October: Healthy Email Lists [TODAY], Video Strategy and an All-Access Pass Discount appeared first on Kivi's Nonprofit Communications Blog.

10 #NPCOMM Experiments Everyone Should Try – What Belongs on List?

Kivi's Nonprofit Communications Blog

In my next book, I want to include a list of 10 experiments that every nonprofit should try with its communications. What else do you think belongs on the list of experiments that all nonprofit communicators should try? I am a big fan of experimenting with your marketing and fundraising communications. I think that’s how you learn what works best and how you make progress, step by step, test by test.

How We Cleaned Up Our Email List and Re-Engaged Our Subscribers

Kivi's Nonprofit Communications Blog

Thanks to Nonprofit Marketing Guide, we knew it was important to segment our email list to increase engagement. Since the beginning of time, we had people select their interests when subscribing to our list. In March, we had 18,859 subscribers on our email list, had been sending the same weekly email to everyone, and our open rate had dropped to 12%. There were about 13,000 subscribers (yep – more than half our list!) on the list. Aubrey Brennan.

List 167

Stop swopping your donor lists with other nonprofits

iMarketSmart

One thing (among so many others) that I never understood about nonprofits is why they sell or swop lists with other nonprofits. “organizations seeking to maximize retention will wish to evaluate the merits of participation in list swop programs. In deciding whether or not to participate in list swops it is therefore not as simple as comparing the immediate return on investment that accrues from the use of this technique as opposed to the use of traditional ‘cold’ lists.”

List 144

How to Maintain a Healthy Email List and Re-Engage Your Community

Kivi's Nonprofit Communications Blog

Maintaining a healthy email list is essential to running an effective email marketing or fundraising program. Join us TOMORROW for a BRAND NEW WEBINAR that will show you how to do all of that and more: Beyond Opens and Clicks: Maintaining a Healthy Email List and Re-Engaging Your Community. Join me for this BRAND NEW 60-minute webinar and learn: What Changes in Email Deliverability Affect Your List Management Strategies.

List 133

I am Making Another Facebook Pages List. Am I an Idiot?

Kivi's Nonprofit Communications Blog

When you like to keep up with what dozens or even hundreds of nonprofits are saying and doing on Facebook, you need a list of pages. Unfortunately, Facebook nixed the Interest List feature back in 2016. Yes, I’m still salty about it, because I had actually paid someone to set up a whole bunch of curated interest lists for me. At the time, you could not add Pages to a personal Friends List. I want the list of Pages run by nonprofits that I personally donate to.

Why Deleting People from Your Email List is a Good Thing

Kivi's Nonprofit Communications Blog

Kristina and I are on the verge of deleting about 10,000 people from our email list here at Nonprofit Marketing Guide. After all, don’t you want the largest email list possible? Since the financial cost of sending is so low, why not leave everyone on the list, even if they haven’t opened an email in a year? Having huge numbers of unengaged people on your list distorts what your open rate really is. You want an engaged list.

List 171

Adding First and Last Names to Your Email Database

Kivi's Nonprofit Communications Blog

“I’ve inherited an email list that has been populated with a form that collected only email addresses. The fastest way to solve this problem is to purchase a list append. There are all kinds of services where you give them your current list and they fill in what is missing. “List append” usually refers to buying the email address when you have the street address. so you can remove those from your email list. Email List Management

Ads 182

Donor List Kiss of Death: Mr. and Mrs.

Kivi's Nonprofit Communications Blog

We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. Annual Reports Nonprofit Communications

List 218

A List of Soft Touches

A Small Change

Related posts: Soft Touches Regular Tours Referrals Program Growing your Existing Donor Base A Donor List is More Than Past Giving. My last post featured the importance of soft touches over the course of a year in building a relationship with your donors. Here are a few examples of the kinds of touch points that you can use as a great way to build relationships. Send a card on your donor’s birthday and have everyone in the development and executive office sign it.

List 126

An unlikely summer reading list for nonprofit leaders

Fundraising Coach

But as those of you in the Northern Hemisphere experience the change in pace that summer brings, here are some books I recommend you consider adding to your summer reading list: Be Our Guest: Perfecting the Art of Customer Service by the Disney Institute with Theodore Kinni. What books would you add to this list? (c) Book Review summer reading list Summer can be a great time to catch up on some reading. Catch up" may be relative term.

Do you include lists of other donors in your marketing?

iMarketSmart

For some of the prospects, a list was shown of the other nearby residents who had already donated. Interestingly, the longer the list of previous donors, the more likely the prospects were to give money themselves. Do you include lists of other donors in your marketing? Related Posts: >>Stop swapping your donor lists with other nonprofits. >>Can The post Do you include lists of other donors in your marketing? Safety in numbers.

List 100

Email List Predicament: Is This OK?

Kivi's Nonprofit Communications Blog

We end up seeing lots of organizations that are not technically campaigns or not sending what is really “political&# email, but who are heavily involved in the political arena, doing all kinds of list swaps, etc. In this situation, would someone have to attend an event BEFORE getting on the email list, for example? Some won’t allow lists that have been rented or purchased at all, regardless of what those renting out the lists say about the opt-in status of the list.

Clean Up Your Email List and Improve Your Online Fundraising Results

Kivi's Nonprofit Communications Blog

For years now, we’ve been urging you to clean up your email lists by deleting those email addresses that don’t engage with your content after several months (or at least suppressing them from future mailings if you don’t have the heart to actually delete them). So what does this have to do with cleaning up your email list? The post Clean Up Your Email List and Improve Your Online Fundraising Results appeared first on Kivi's Nonprofit Communications Blog.

Spam 127

Building Your Nonprofit Email List

Fundraising 123

" Purchased lists simply do not work and should not be used. A smaller list of people who are known to be interested in your organization and cause is much more effective than a huge list of unknown and uninterested recipients. Get email addresses from your site visitors by making it really easy to get on your e-news list. In person: This won't grow your list fast, but it shouldn't be overlooked. Email 101 101: Getting Started Building Your List

List 115

Rhode Island Apartment Listings

Fundraising Breakthroughs

It is necessary for your children, and your spouse agreeing that you contact a lawyer to collect your medical treatment before he makes an offer to the rhode island apartment listings are significant benefits to chambers conferences for clients and it could make a significant difference in your case. Your attorney typically will wait until he/she believes that two parents with that amount set forth in the rhode island apartment listings of the rhode island apartment listings.

The Nonprofit Email Apocalypse is Coming

Kivi's Nonprofit Communications Blog

For this year’s Nonprofit Communications Trends Report , we decided to survey the extent to which nonprofits are implementing good email list management practices. The heart of the problem is your list and how you manage it. Email List Management Nonprofit Email Marketing

Email 254

How Often Should Your Nonprofit Send Email to Your List?

Kivi's Nonprofit Communications Blog

We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. E-Newsletters Nonprofit Communications Online Marketing Trends

List 200

BOOKMARK THIS: Big List of Twitter Chats for Nonprofits (Chat Tools, Too!)

Kivi's Nonprofit Communications Blog

If you want your nonprofit to become more involved, consider pitching the host of a regularly scheduled Twitter chat for a guest appearance for you or your staff expert (see below for the BIG LIST of regular chats). Don’t forget to promote your chat LIKE A BOSS (Twitter, blog, Facebook, email list, website, chat directories [listed below]). If you’re in education or health, be sure to dive into the special directories listed in the OTHER section.

List 216

Trash Your To-Do List! There IS a Better Way

Kivi's Nonprofit Communications Blog

Trash your crushing to-do list and replace it with a one-page marketing plan that guides you to make the right decision—what are the one to three things I have to finish today—every time , even as things change in your organization, issue area and the world in which you work. Do you ever feel like this? Like you’re totally overloaded, don’t know what to do next and can’t imagine how you’ll get it all done. I feel that way sometimes, and I bet you do too.

List 146