INDUSTRY INSIGHTS YOUR PEERS ARE READING
Let me know in the comments section, and I’ll update the list. Are you thinking about participating in a Giving Day? Good news! There are so many organizations that have given it a try, and YOU can learn from them (the good AND the bad). MORE
We focused on five strategies for managing what happens to ideas, suggestions, and other potential assignments BEFORE they make it on to your to-do list. We talked about using a creative brief as a prerequisite to projects making it on your to-do list. MORE
We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. MORE
If you want your nonprofit to become more involved, consider pitching the host of a regularly scheduled Twitter chat for a guest appearance for you or your staff expert (see below for the BIG LIST of regular chats). OTHER TWITTER CHAT LISTS. Image Credit: https://flic.kr/p/6K8pMh. MORE
Many nonprofits understand the importance of growing their email list but simply don’t have the funds to invest in list-building efforts. In addition, you may want to consider an email signup lightbox on the home page that pops up to request people join your list. MORE
When you like to keep up with what dozens or even hundreds of nonprofits are saying and doing on Facebook, you need a list of pages. Unfortunately, Facebook nixed the Interest List feature back in 2016. Yes, I’m still salty about it, because I had actually paid someone to set up a whole bunch of curated interest lists for me. At the time, you could not add Pages to a personal Friends List. I want the list of Pages run by nonprofits that I personally donate to. MORE
I have listed them below , organized into three categories. For the record, I currently own an Android based Samsung Galaxy S3 as my smartphone , however my list was quite similar when I was using an iPhone 4 (nearly all of the apps listed below are available on both platforms). MORE
For me, it comes down to two strategies: the Lists and the Lottery. The Lists. Spend a little time upfront creating lists that help you see the people who history tells you are most likely to having something good to say in the future. This is where those secondary lists come in. MORE
First up is how nonprofits are using content specifically to build their email, direct mail, and social media lists. Do you offer “specials” of any sort to people who are already on your lists as a way to “reward” them for staying on your list? If you are using content to build your lists, share your story! Content Marketing Nonprofit Communications The Book list buildingIt’s official. MORE
Here’s what’s happening this month at Nonprofit Marketing Guide: Online Training: April 4: Using Google Analytics to Grow and Engage Your Email List Learn how to use Google Analytics to boost your email marketing. John Haydon will share 6 Ways to Grow Your Email List with Facebook. MORE
Trash your crushing to-do list and replace it with a one-page marketing plan that guides you to make the right decision—what are the one to three things I have to finish today—every time , even as things change in your organization, issue area and the world in which you work. MORE
Maintaining a healthy email list is essential to running an effective email marketing or fundraising program. Join us TOMORROW for a BRAND NEW WEBINAR that will show you how to do all of that and more: Beyond Opens and Clicks: Maintaining a Healthy Email List and Re-Engaging Your Community. Join me for this BRAND NEW 60-minute webinar and learn: What Changes in Email Deliverability Affect Your List Management Strategies. MORE
If you’re engaging supporters on Facebook but NOT inviting them to join your email list, your marketing strategy is woefully incomplete. How to Grow Your Email List with Facebook So how do you use Facebook to grow your email list with Facebook? MORE
You are missing out on a great way to: Grow your email list. You need to learn how to target: People who like your Page but aren’t on your email list. Not using Facebook or Instagram ads? Enhance email marketing campaigns. Re-engage past supporters. Acquire new donors. MORE
In my next book, I want to include a list of 10 experiments that every nonprofit should try with its communications. What else do you think belongs on the list of experiments that all nonprofit communicators should try? MORE
Related posts: Soft Touches Regular Tours Referrals Program Growing your Existing Donor Base A Donor List is More Than Past Giving. My last post featured the importance of soft touches over the course of a year in building a relationship with your donors. Here are a few examples of the kinds of touch points that you can use as a great way to build relationships. Send a card on your donor’s birthday and have everyone in the development and executive office sign it. MORE
Did you ever make a bucket list? Did Einstein ever have a bucket list? From The Guardian: Are bucket lists really a good idea? Did I make a bucket list to do these things? Bucket lists can make it seem so easy. F**k the bucket list. MORE
Every communications director has a to-do list a mile long, and it gets longer every day. What’s the secret to keeping that list in check? It’s all about creating a workflow for ideas BEFORE they make it onto your editorial calendar or to-do list. MORE
For today’s Question of the Week , we are looking at email lists and how (or if) you segment them. There are so many ways you can segment your email list. How do you segment your email list? Want to know more about how other nonprofits segment their lists? MORE
Last year I created a simple Google Spreadsheet (essentially a wiki list) for Canadian public servants to input their organization’s mobile website and/or app so that others could see who was doing what. MORE
When not wiping out, I read some good books at the beach. I spent the first two weeks of July on Ocracoke Island, part vacation and part book writing retreat. I always read a ton when I’m on vacation and this trip was no different. MORE
If you’ve heard me on an annual reports webinar any time in the last decade, you’ve heard me say some version of this: It’s OK to go short and stop publishing the donor list. A list of names provides no context or perspective. Are all donor lists terrible? MORE
Every time I teach a Twitter class, I’m surprised at how many seasoned Twitter users DON’T use lists. A Twitter list is a curated group of Twitter users. You can create your own lists or subscribe to lists created by others. Lists are for reading, not sending. MORE
When we first started the #NPCOMMLIFE series , we heard from several of you needing help with your to-do lists. To-do lists are supposed to make our lives easier, but they can quickly become another hassle when you have so many options out there. Kivi and I have tried A LOT of shared to-do lists including Remember the Milk , Basecamp , and Asana. But getting your to-do lists in order shouldn’t always be on your to-dos! The post How Do You Manage Your To-Do Lists? MORE
Note from Nancy: I came upon Karla’s terrific guidance for re-engaging folks on the Progressive Exchange list serv, and got her permission to repost here. Then, in February, we started to segment out the “inactive” people on our list and excluding them from all outgoing messages. How do you reengage inactive supporters, whether those on your email list who don’t respond or lapsed donors? MORE
For years now, we’ve been urging you to clean up your email lists by deleting those email addresses that don’t engage with your content after several months (or at least suppressing them from future mailings if you don’t have the heart to actually delete them). So what does this have to do with cleaning up your email list? The post Clean Up Your Email List and Improve Your Online Fundraising Results appeared first on Kivi's Nonprofit Communications Blog. MORE
What is it that will set you up for success in 2019? Is it answering another email? Is it connecting with a person “just to talk”? Or is it increasing your mindpower to help your staff take more initiative and be more successful? MORE
The post A List of Digital, Tech, and Media Trend Reports for 2017 appeared first on Navigating Digital Disruption. One thing I really like about the first quarter of the calendar year is that plenty of new statistics and trend reports are made available concerning the field I work in. MORE
Numbered list icon from dryicons.com This week's post is kind of meta because, on one hand I decry the use of gimmicks like numbered lists, and on the other hand, I refer to a post that uses that gimmick. The Numbered List I tend not to use them. understanding tools amber naslund Business critical thinking wisdom learning Small nonprofit lists MORE
" Purchased lists simply do not work and should not be used. A smaller list of people who are known to be interested in your organization and cause is much more effective than a huge list of unknown and uninterested recipients. Get email addresses from your site visitors by making it really easy to get on your e-news list. In person: This won't grow your list fast, but it shouldn't be overlooked. Email 101 101: Getting Started Building Your List MORE
This week’s webinar will show you how GA can give you the insights you need to take your email list growth and engagement to the next level. Join us and find out how Google Analytics can be an important tool for your email marketing campaigns during this BRAND NEW webinar: Using Google Analytics to Grow and Engage Your Email List BRAND NEW 60-Minute Webinar with Eric Squair THIS THURSDAY, April 4, 2019 1:00 – 2:00 p.m. MORE
We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. MORE
If you need more emails, then we have a great resource to help you build your email list. This 9-page paper includes real-world examples of 3 different kinds of list growth campaigns you can try, and apps other nonprofits have used to grow their email lists. (If MORE
They are your website, your email list, and your social media platform(s). Having an engaged and active email list is so much more powerful and beneficial for your nonprofit than having 10,000 Facebook followers or 500 Twitter followers. MORE
Here’s how we tackled our “dead” email list: First, we segmented our “Inactives:” We defined “inactive” as anyone who’s never donated (online or off) and hasn’t opened, clicked, or taken any action from an email in the last 12 months. We segmented the “inactive” people on our list (initially, this group was about 25% of our deliverable email file). Email one re-engaged 1.56% of the list and email two only 0.88%. MORE
In my newest webinar with CharityHowTo, I go through dozens of simple ways that nonprofits can build their email lists using their website and social media. Here are 4 ways that you can grow your nonprofit email list using Instagram: 1) Entice people to sign-up in your bio. MORE
With this week’s question, we want to know how you build your email list… Do you ask for email addresses at events? A few weeks ago we asked you about how you stay organized. MORE
Kristina and I are on the verge of deleting about 10,000 people from our email list here at Nonprofit Marketing Guide. After all, don’t you want the largest email list possible? Having huge numbers of unengaged people on your list distorts what your open rate really is. MORE
This 9-page paper includes real-world examples of 3 different kinds of list growth campaigns you can try, and apps other nonprofits have used to grow their email lists (and how you can use them too!). Happy Holidays! We love our readers and think you deserve some goodies. MORE
One thing (among so many others) that I never understood about nonprofits is why they sell or swop lists with other nonprofits. “organizations seeking to maximize retention will wish to evaluate the merits of participation in list swop programs. MORE
We get a lot of questions about how to grow your email list, so we decided to create a new advice and tips page devoted solely to growing your email list. We still have a page focused on email newsletters, but we thought that email list growth needed its own page. MORE
Thanks to Nonprofit Marketing Guide, we knew it was important to segment our email list to increase engagement. Since the beginning of time, we had people select their interests when subscribing to our list. There were about 13,000 subscribers (yep – more than half our list!) MORE
So knock one more thing off your to-do list before you leave the office for the holidays and get your All-Access Pass now. The post Mark This Off Your To-Do List Before You Leave for the Holidays appeared first on Kivi's Nonprofit Communications Blog. MORE
We end up seeing lots of organizations that are not technically campaigns or not sending what is really “political&# email, but who are heavily involved in the political arena, doing all kinds of list swaps, etc. Thumbs Up or Down? MORE
List Related Topics 
Kivi's Nonprofit Communications Blog
APRIL 17, 2019
If you’re engaging supporters on Facebook but NOT inviting them to join your email list, your marketing strategy is woefully incomplete. How to Grow Your Email List with Facebook So how do you use Facebook to grow your email list with Facebook?
Kivi's Nonprofit Communications Blog
AUGUST 27, 2015
Every time I teach a Twitter class, I’m surprised at how many seasoned Twitter users DON’T use lists. A Twitter list is a curated group of Twitter users. You can create your own lists or subscribe to lists created by others. Lists are for reading, not sending.
J Campbell Social Marketing
JULY 9, 2018
In my newest webinar with CharityHowTo, I go through dozens of simple ways that nonprofits can build their email lists using their website and social media. Here are 4 ways that you can grow your nonprofit email list using Instagram: 1) Entice people to sign-up in your bio.
Wild Woman Fundraising
APRIL 28, 2014
Did you ever make a bucket list? Did Einstein ever have a bucket list? From The Guardian: Are bucket lists really a good idea? Did I make a bucket list to do these things? Bucket lists can make it seem so easy. F**k the bucket list.
Kivi's Nonprofit Communications Blog
MARCH 11, 2019
When we first started the #NPCOMMLIFE series , we heard from several of you needing help with your to-do lists. To-do lists are supposed to make our lives easier, but they can quickly become another hassle when you have so many options out there. Kivi and I have tried A LOT of shared to-do lists including Remember the Milk , Basecamp , and Asana. But getting your to-do lists in order shouldn’t always be on your to-dos! The post How Do You Manage Your To-Do Lists?
Public Sector Marketing 2.0
OCTOBER 26, 2012
Last year I created a simple Google Spreadsheet (essentially a wiki list) for Canadian public servants to input their organization’s mobile website and/or app so that others could see who was doing what.
J Campbell Social Marketing
JANUARY 30, 2018
They are your website, your email list, and your social media platform(s). Having an engaged and active email list is so much more powerful and beneficial for your nonprofit than having 10,000 Facebook followers or 500 Twitter followers.
Kivi's Nonprofit Communications Blog
APRIL 1, 2019
Here’s what’s happening this month at Nonprofit Marketing Guide: Online Training: April 4: Using Google Analytics to Grow and Engage Your Email List Learn how to use Google Analytics to boost your email marketing. John Haydon will share 6 Ways to Grow Your Email List with Facebook.
Kivi's Nonprofit Communications Blog
APRIL 2, 2019
This week’s webinar will show you how GA can give you the insights you need to take your email list growth and engagement to the next level. Join us and find out how Google Analytics can be an important tool for your email marketing campaigns during this BRAND NEW webinar: Using Google Analytics to Grow and Engage Your Email List BRAND NEW 60-Minute Webinar with Eric Squair THIS THURSDAY, April 4, 2019 1:00 – 2:00 p.m.
Getting Attention
JULY 16, 2014
Note from Nancy: I came upon Karla’s terrific guidance for re-engaging folks on the Progressive Exchange list serv, and got her permission to repost here. Then, in February, we started to segment out the “inactive” people on our list and excluding them from all outgoing messages. How do you reengage inactive supporters, whether those on your email list who don’t respond or lapsed donors?
Public Sector Marketing 2.0
FEBRUARY 23, 2017
The post A List of Digital, Tech, and Media Trend Reports for 2017 appeared first on Navigating Digital Disruption. One thing I really like about the first quarter of the calendar year is that plenty of new statistics and trend reports are made available concerning the field I work in.
Getting Attention
FEBRUARY 23, 2016
Here’s how we tackled our “dead” email list: First, we segmented our “Inactives:” We defined “inactive” as anyone who’s never donated (online or off) and hasn’t opened, clicked, or taken any action from an email in the last 12 months. We segmented the “inactive” people on our list (initially, this group was about 25% of our deliverable email file). Email one re-engaged 1.56% of the list and email two only 0.88%.
Kivi's Nonprofit Communications Blog
JULY 18, 2012
When not wiping out, I read some good books at the beach. I spent the first two weeks of July on Ocracoke Island, part vacation and part book writing retreat. I always read a ton when I’m on vacation and this trip was no different.
Kivi's Nonprofit Communications Blog
DECEMBER 31, 2014
This 9-page paper includes real-world examples of 3 different kinds of list growth campaigns you can try, and apps other nonprofits have used to grow their email lists (and how you can use them too!). Happy Holidays! We love our readers and think you deserve some goodies.
Social Media Bird Brain
JUNE 27, 2012
Numbered list icon from dryicons.com This week's post is kind of meta because, on one hand I decry the use of gimmicks like numbered lists, and on the other hand, I refer to a post that uses that gimmick. The Numbered List I tend not to use them. understanding tools amber naslund Business critical thinking wisdom learning Small nonprofit lists
Kivi's Nonprofit Communications Blog
NOVEMBER 15, 2016
If you’ve heard me on an annual reports webinar any time in the last decade, you’ve heard me say some version of this: It’s OK to go short and stop publishing the donor list. A list of names provides no context or perspective. Are all donor lists terrible?
Kivi's Nonprofit Communications Blog
JULY 6, 2015
For today’s Question of the Week , we are looking at email lists and how (or if) you segment them. There are so many ways you can segment your email list. How do you segment your email list? Want to know more about how other nonprofits segment their lists?
Kivi's Nonprofit Communications Blog
OCTOBER 5, 2017
Thanks to Nonprofit Marketing Guide, we knew it was important to segment our email list to increase engagement. Since the beginning of time, we had people select their interests when subscribing to our list. There were about 13,000 subscribers (yep – more than half our list!)
Kivi's Nonprofit Communications Blog
NOVEMBER 5, 2014
If you need more emails, then we have a great resource to help you build your email list. This 9-page paper includes real-world examples of 3 different kinds of list growth campaigns you can try, and apps other nonprofits have used to grow their email lists. (If
Kivi's Nonprofit Communications Blog
JUNE 1, 2015
With this week’s question, we want to know how you build your email list… Do you ask for email addresses at events? A few weeks ago we asked you about how you stay organized.
Kivi's Nonprofit Communications Blog
MAY 31, 2017
In my next book, I want to include a list of 10 experiments that every nonprofit should try with its communications. What else do you think belongs on the list of experiments that all nonprofit communicators should try?
Kivi's Nonprofit Communications Blog
FEBRUARY 21, 2017
Kristina and I are on the verge of deleting about 10,000 people from our email list here at Nonprofit Marketing Guide. After all, don’t you want the largest email list possible? Having huge numbers of unengaged people on your list distorts what your open rate really is.
Kivi's Nonprofit Communications Blog
APRIL 24, 2012
First up is how nonprofits are using content specifically to build their email, direct mail, and social media lists. Do you offer “specials” of any sort to people who are already on your lists as a way to “reward” them for staying on your list? If you are using content to build your lists, share your story! Content Marketing Nonprofit Communications The Book list buildingIt’s official.
Kivi's Nonprofit Communications Blog
MAY 6, 2013
We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.
Kivi's Nonprofit Communications Blog
JANUARY 17, 2011
For me, it comes down to two strategies: the Lists and the Lottery. The Lists. Spend a little time upfront creating lists that help you see the people who history tells you are most likely to having something good to say in the future. This is where those secondary lists come in.
Wild Woman Fundraising
OCTOBER 8, 2018
What is it that will set you up for success in 2019? Is it answering another email? Is it connecting with a person “just to talk”? Or is it increasing your mindpower to help your staff take more initiative and be more successful?
Kivi's Nonprofit Communications Blog
JULY 12, 2011
We end up seeing lots of organizations that are not technically campaigns or not sending what is really “political&# email, but who are heavily involved in the political arena, doing all kinds of list swaps, etc. Thumbs Up or Down?
Kivi's Nonprofit Communications Blog
SEPTEMBER 19, 2018
Maintaining a healthy email list is essential to running an effective email marketing or fundraising program. Join us TOMORROW for a BRAND NEW WEBINAR that will show you how to do all of that and more: Beyond Opens and Clicks: Maintaining a Healthy Email List and Re-Engaging Your Community. Join me for this BRAND NEW 60-minute webinar and learn: What Changes in Email Deliverability Affect Your List Management Strategies.
Kivi's Nonprofit Communications Blog
FEBRUARY 17, 2015
If you want your nonprofit to become more involved, consider pitching the host of a regularly scheduled Twitter chat for a guest appearance for you or your staff expert (see below for the BIG LIST of regular chats). OTHER TWITTER CHAT LISTS. Image Credit: https://flic.kr/p/6K8pMh.
Kivi's Nonprofit Communications Blog
AUGUST 7, 2018
When you like to keep up with what dozens or even hundreds of nonprofits are saying and doing on Facebook, you need a list of pages. Unfortunately, Facebook nixed the Interest List feature back in 2016. Yes, I’m still salty about it, because I had actually paid someone to set up a whole bunch of curated interest lists for me. At the time, you could not add Pages to a personal Friends List. I want the list of Pages run by nonprofits that I personally donate to.
Kivi's Nonprofit Communications Blog
MAY 16, 2013
We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.
Kivi's Nonprofit Communications Blog
FEBRUARY 12, 2015
Trash your crushing to-do list and replace it with a one-page marketing plan that guides you to make the right decision—what are the one to three things I have to finish today—every time , even as things change in your organization, issue area and the world in which you work.
Kivi's Nonprofit Communications Blog
APRIL 12, 2017
You are missing out on a great way to: Grow your email list. You need to learn how to target: People who like your Page but aren’t on your email list. Not using Facebook or Instagram ads? Enhance email marketing campaigns. Re-engage past supporters. Acquire new donors.
Public Sector Marketing 2.0
MARCH 12, 2013
I have listed them below , organized into three categories. For the record, I currently own an Android based Samsung Galaxy S3 as my smartphone , however my list was quite similar when I was using an iPhone 4 (nearly all of the apps listed below are available on both platforms).
Kivi's Nonprofit Communications Blog
AUGUST 21, 2018
For years now, we’ve been urging you to clean up your email lists by deleting those email addresses that don’t engage with your content after several months (or at least suppressing them from future mailings if you don’t have the heart to actually delete them). So what does this have to do with cleaning up your email list? The post Clean Up Your Email List and Improve Your Online Fundraising Results appeared first on Kivi's Nonprofit Communications Blog.
Kivi's Nonprofit Communications Blog
NOVEMBER 7, 2017
We focused on five strategies for managing what happens to ideas, suggestions, and other potential assignments BEFORE they make it on to your to-do list. We talked about using a creative brief as a prerequisite to projects making it on your to-do list.
DonorDigital
SEPTEMBER 10, 2013
Many nonprofits understand the importance of growing their email list but simply don’t have the funds to invest in list-building efforts. In addition, you may want to consider an email signup lightbox on the home page that pops up to request people join your list.
iMarketSmart
JUNE 17, 2015
One thing (among so many others) that I never understood about nonprofits is why they sell or swop lists with other nonprofits. “organizations seeking to maximize retention will wish to evaluate the merits of participation in list swop programs.
A Small Change
JULY 25, 2011
Related posts: Soft Touches Regular Tours Referrals Program Growing your Existing Donor Base A Donor List is More Than Past Giving. My last post featured the importance of soft touches over the course of a year in building a relationship with your donors. Here are a few examples of the kinds of touch points that you can use as a great way to build relationships. Send a card on your donor’s birthday and have everyone in the development and executive office sign it.
Kivi's Nonprofit Communications Blog
DECEMBER 21, 2017
So knock one more thing off your to-do list before you leave the office for the holidays and get your All-Access Pass now. The post Mark This Off Your To-Do List Before You Leave for the Holidays appeared first on Kivi's Nonprofit Communications Blog.
Kivi's Nonprofit Communications Blog
JULY 28, 2016
Let me know in the comments section, and I’ll update the list. Are you thinking about participating in a Giving Day? Good news! There are so many organizations that have given it a try, and YOU can learn from them (the good AND the bad).
Fundraising 123
NOVEMBER 20, 2007
" Purchased lists simply do not work and should not be used. A smaller list of people who are known to be interested in your organization and cause is much more effective than a huge list of unknown and uninterested recipients. Get email addresses from your site visitors by making it really easy to get on your e-news list. In person: This won't grow your list fast, but it shouldn't be overlooked. Email 101 101: Getting Started Building Your List
Kivi's Nonprofit Communications Blog
JULY 16, 2014
We get a lot of questions about how to grow your email list, so we decided to create a new advice and tips page devoted solely to growing your email list. We still have a page focused on email newsletters, but we thought that email list growth needed its own page.
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