Expert insights. Personalized for you.
Here’s how we suggest you level up your permission-based marketing, list building, and segmentation. Work on getting an understanding of opt-in list building and the concept of segmenting. Experiment with more sophisticated list building and engagement campaigns. MORE
We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. Annual Reports Nonprofit Communications MORE
Facebook is a powerful marketing tool for small nonprofits, but the real gold is in a robust nonprofit email list. You can segment your list, ensuring supporters receive only information that is relevant to them. But you do own your email list. MORE
These are specifically for building your email list. Check out 6 Reasons Why Popups, Welcome Gates and Slide-Ins Suck and 15 Email Popup Best Practices To Skyrocket Your List both from OptinMonster. Email List Management Nonprofit Technology and Software Website Design lightbox popupDuring Tuesday’s webinar , we’ll be sharing a ton of great nonprofit examples from our Inspiration Files. MORE
When you like to keep up with what dozens or even hundreds of nonprofits are saying and doing on Facebook, you need a list of pages. Unfortunately, Facebook nixed the Interest List feature back in 2016. Yes, I’m still salty about it, because I had actually paid someone to set up a whole bunch of curated interest lists for me. At the time, you could not add Pages to a personal Friends List. I want the list of Pages run by nonprofits that I personally donate to. MORE
For me, it comes down to two strategies: the Lists and the Lottery. The Lists. Spend a little time upfront creating lists that help you see the people who history tells you are most likely to having something good to say in the future. I use multiple lists within Twitter and Facebook (both public and private), and columns within Hootsuite (partner link) , to parcel out various people and topics. This is where those secondary lists come in. MORE
But as those of you in the Northern Hemisphere experience the change in pace that summer brings, here are some books I recommend you consider adding to your summer reading list: Be Our Guest: Perfecting the Art of Customer Service by the Disney Institute with Theodore Kinni. What books would you add to this list? (c) Book Review summer reading list Summer can be a great time to catch up on some reading. Catch up" may be relative term. MORE
First up is how nonprofits are using content specifically to build their email, direct mail, and social media lists. Do you offer “specials” of any sort to people who are already on your lists as a way to “reward” them for staying on your list? If you are using content to build your lists, share your story! Content Marketing Nonprofit Communications The Book list buildingIt’s official. MORE
Here’s what’s happening this month at Nonprofit Marketing Guide: Online Training: April 4: Using Google Analytics to Grow and Engage Your Email List Learn how to use Google Analytics to boost your email marketing. John Haydon will share 6 Ways to Grow Your Email List with Facebook. The post April Action: Google Analytics, Social Media Strategies, and Growing Your Email List appeared first on Kivi's Nonprofit Communications Blog. MORE
Maintaining a healthy email list is essential to running an effective email marketing or fundraising program. Join us TOMORROW for a BRAND NEW WEBINAR that will show you how to do all of that and more: Beyond Opens and Clicks: Maintaining a Healthy Email List and Re-Engaging Your Community. Join me for this BRAND NEW 60-minute webinar and learn: What Changes in Email Deliverability Affect Your List Management Strategies. MORE
If you’re engaging supporters on Facebook but NOT inviting them to join your email list, your marketing strategy is woefully incomplete. How to Grow Your Email List with Facebook So how do you use Facebook to grow your email list with Facebook? Market your marketing: Sell the value of your joining your list. Join our email list” offers no value (who needs more emails?). Invest the dollars: Once you develop a list-building strategy, invest more in Facebook ads. MORE
In my next book, I want to include a list of 10 experiments that every nonprofit should try with its communications. What else do you think belongs on the list of experiments that all nonprofit communicators should try? I am a big fan of experimenting with your marketing and fundraising communications. I think that’s how you learn what works best and how you make progress, step by step, test by test. MORE
Related posts: Soft Touches Regular Tours Referrals Program Growing your Existing Donor Base A Donor List is More Than Past Giving. My last post featured the importance of soft touches over the course of a year in building a relationship with your donors. Here are a few examples of the kinds of touch points that you can use as a great way to build relationships. Send a card on your donor’s birthday and have everyone in the development and executive office sign it. MORE
Every communications director has a to-do list a mile long, and it gets longer every day. What’s the secret to keeping that list in check? It’s all about creating a workflow for ideas BEFORE they make it onto your editorial calendar or to-do list. Here’s a list — pick a couple and start practicing! Preventing tasks from getting on your to-do list is the best way to keep it from growing out of control! MORE
For today’s Question of the Week , we are looking at email lists and how (or if) you segment them. There are so many ways you can segment your email list. Here are some ways organizations have segmented their email lists in order to send more relevant communications: Events (attendees, RSVPd, etc). How do you segment your email list? Want to know more about how other nonprofits segment their lists? MORE
A big email list is a good thing for a nonprofit, right? Nonprofits should definitely think about ways to grow their email lists. Whenever I see someone bragging about the size of their email list, my first question is always, “What’s the engagement rate?”. MORE
I want to encourage you to do a simple assignment: Make a list of all of the things you do in a day (or week) at work – both big and small. This is NOT just your to-do list. Compare your to-do list (or job description) with what you actually do. MORE
Last year I created a simple Google Spreadsheet (essentially a wiki list) for Canadian public servants to input their organization’s mobile website and/or app so that others could see who was doing what. My thinking at this point is to encourage people to simply add their personal favourites, thus essentially creating a crowd-sourced ”Best Of” list. Or perhaps my idea of creating this “video wiki list” is of little use to anyone in the first place? MORE
When not wiping out, I read some good books at the beach. I spent the first two weeks of July on Ocracoke Island, part vacation and part book writing retreat. I always read a ton when I’m on vacation and this trip was no different. I love my job, so I always read a mix of nonfiction that is at least tangentially related to nonprofit marketing, along with some pure pleasure reads too. Here’s what I read. The Business. The End of Fundraising: Raise More Money by Selling Your Impact. MORE
If you’ve heard me on an annual reports webinar any time in the last decade, you’ve heard me say some version of this: It’s OK to go short and stop publishing the donor list. Now that I am actively advocating for very short annual reports , I’m hearing that the donor list is the last hurdle that is stopping otherwise rational communications and fundraising professionals from embracing short reports. A list of names provides no context or perspective. MORE
Every time I teach a Twitter class, I’m surprised at how many seasoned Twitter users DON’T use lists. A Twitter list is a curated group of Twitter users. You can create your own lists or subscribe to lists created by others. Here’s the help section on creating and using Twitter lists. Lists are for reading, not sending. In other words, you can’t use a Twitter list to send tweets TO a specific group. What’s on YOUR nonprofit list? MORE
With emails come useful email lists. They are the lists that separate your audience members or, in this case, your well-wishers and donors into individual segments based on their activity on your website. Why Are Email Lists So Important? How to Nurture Your Email Lists. MORE
Note from Nancy: I came upon Karla’s terrific guidance for re-engaging folks on the Progressive Exchange list serv, and got her permission to repost here. Then, in February, we started to segment out the “inactive” people on our list and excluding them from all outgoing messages. How do you reengage inactive supporters, whether those on your email list who don’t respond or lapsed donors? MORE
When we first started the #NPCOMMLIFE series , we heard from several of you needing help with your to-do lists. To-do lists are supposed to make our lives easier, but they can quickly become another hassle when you have so many options out there. Kivi and I have tried A LOT of shared to-do lists including Remember the Milk , Basecamp , and Asana. But getting your to-do lists in order shouldn’t always be on your to-dos! The post How Do You Manage Your To-Do Lists? MORE
”So, after I responded to the first few – I decided to make a blog post about it instead for all to enjoy by listing some MAJOR niches, AND quite a few of their […]. MORE
Can you imagine asking someone why they unsubscribed from your email list and they’re like, “Uhhh my husband is in the hospital with COVID and I’m trying to hold down two jobs to put food on the table while homeschooling my kid, etc, etc.” No, you shouldn’t. MORE
A big email list is a good thing for a nonprofit, right? Nonprofits should definitely think about ways to grow their email lists. Whenever I see someone bragging about the size of their email list, my first question is always, “What’s the engagement rate?”. MORE
Numbered list icon from dryicons.com This week's post is kind of meta because, on one hand I decry the use of gimmicks like numbered lists, and on the other hand, I refer to a post that uses that gimmick. The Numbered List I tend not to use them. understanding tools amber naslund Business critical thinking wisdom learning Small nonprofit lists MORE
This week’s webinar will show you how GA can give you the insights you need to take your email list growth and engagement to the next level. Join us and find out how Google Analytics can be an important tool for your email marketing campaigns during this BRAND NEW webinar: Using Google Analytics to Grow and Engage Your Email List BRAND NEW 60-Minute Webinar with Eric Squair THIS THURSDAY, April 4, 2019 1:00 – 2:00 p.m. MORE
When I look at the top ways that people are joining our email list at Nonprofit Marketing Guide over the last 90 days, the winner is a quiz on our website. We prefer to make it optional in this case, so after taking the quiz, you can skip to your answer without opting into our mailing list. Of those, 33 people completed it and 25 opted-in to our mailing list (the leads). If you are using quizzes to build your email list, we’d love to see your examples too! MORE
If you need more emails, then we have a great resource to help you build your email list. This 9-page paper includes real-world examples of 3 different kinds of list growth campaigns you can try, and apps other nonprofits have used to grow their email lists. (If Integrating email campaigns with your direct mail appeal letter is a great way to get your supporters’ attention during the busy year-end fundraising season. MORE
Here’s how we tackled our “dead” email list: First, we segmented our “Inactives:” We defined “inactive” as anyone who’s never donated (online or off) and hasn’t opened, clicked, or taken any action from an email in the last 12 months. We segmented the “inactive” people on our list (initially, this group was about 25% of our deliverable email file). Email one re-engaged 1.56% of the list and email two only 0.88%. MORE
They are your website, your email list, and your social media platform(s). Having an engaged and active email list is so much more powerful and beneficial for your nonprofit than having 10,000 Facebook followers or 500 Twitter followers. With all the recent changes coming to Facebook , and with the unpredictable nature of social media in general, nonprofits need to do more to ensure that they are actively growing their email lists every single day. MORE
In my newest webinar with CharityHowTo, I go through dozens of simple ways that nonprofits can build their email lists using their website and social media. Here are 4 ways that you can grow your nonprofit email list using Instagram: 1) Entice people to sign-up in your bio. One fantastic way to grow an email list is by holding a social media contest that requires people to enter their email to participate. 4 ways to build your nonprofit email list using Instagram. MORE
Time and time again we have implored you keep a clean, healthy email list. But before you delete anyone from your list, we recommend running a re-engagement campaign first. Explaining your list housekeeping. Email List Management Nonprofit Training MORE
One of the suggestions Validity shares in order to keep you from being in the 17% that doesn’t make it to your supporters’ inboxes is to keep your email list clean. ” The best practices we list above can help with all of that. MORE
With this week’s question, we want to know how you build your email list… Do you ask for email addresses at events? If you aren’t sure how to grow your list, Kerri Karvetski created this free download: Get Started with Email Acquisition Campaigns: Tactics, Apps and Real-World Examples to Inspire. A few weeks ago we asked you about how you stay organized. MORE
Kristina and I are on the verge of deleting about 10,000 people from our email list here at Nonprofit Marketing Guide. After all, don’t you want the largest email list possible? Since the financial cost of sending is so low, why not leave everyone on the list, even if they haven’t opened an email in a year? Having huge numbers of unengaged people on your list distorts what your open rate really is. You want an engaged list. MORE
People are either on your email list or they are off. If you have customized the page, be sure that the options listed make sense to your average email subscriber. By default, a lot of email service providers list the segments or mailing list names that you set up to send mail to. The post You Need to Fix Your All or Nothing Email List appeared first on Kivi's Nonprofit Communications Blog. Email List Management Nonprofit Email Marketing unsubscribe MORE
This 9-page paper includes real-world examples of 3 different kinds of list growth campaigns you can try, and apps other nonprofits have used to grow their email lists (and how you can use them too!). Happy Holidays! We love our readers and think you deserve some goodies. This week, we are highlighting downloads and resources from Nonprofit Marketing Guide that are all FREE. . Email is an inexpensive and fast way to get in touch with your supporters. MORE
One thing (among so many others) that I never understood about nonprofits is why they sell or swop lists with other nonprofits. “organizations seeking to maximize retention will wish to evaluate the merits of participation in list swop programs. In deciding whether or not to participate in list swops it is therefore not as simple as comparing the immediate return on investment that accrues from the use of this technique as opposed to the use of traditional ‘cold’ lists.” MORE
October 1 & 3: Beyond Opens and Clicks: Maintaining a Healthy Email List and Re-Engaging Your Community. On the Blog: Kivi will talk about healthy email lists and video strategy ahead of her webinars. The post Good Things in October: Healthy Email Lists [TODAY], Video Strategy and an All-Access Pass Discount appeared first on Kivi's Nonprofit Communications Blog. MORE
Thanks to Nonprofit Marketing Guide, we knew it was important to segment our email list to increase engagement. Since the beginning of time, we had people select their interests when subscribing to our list. In March, we had 18,859 subscribers on our email list, had been sending the same weekly email to everyone, and our open rate had dropped to 12%. There were about 13,000 subscribers (yep – more than half our list!) on the list. Aubrey Brennan. MORE
We end up seeing lots of organizations that are not technically campaigns or not sending what is really “political&# email, but who are heavily involved in the political arena, doing all kinds of list swaps, etc. In this situation, would someone have to attend an event BEFORE getting on the email list, for example? Some won’t allow lists that have been rented or purchased at all, regardless of what those renting out the lists say about the opt-in status of the list. MORE
List Related Topics 
Get Fully Funded
MARCH 2, 2021
Facebook is a powerful marketing tool for small nonprofits, but the real gold is in a robust nonprofit email list. You can segment your list, ensuring supporters receive only information that is relevant to them. But you do own your email list.
Kivi's Nonprofit Communications Blog
FEBRUARY 9, 2021
A big email list is a good thing for a nonprofit, right? Nonprofits should definitely think about ways to grow their email lists. Whenever I see someone bragging about the size of their email list, my first question is always, “What’s the engagement rate?”.
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Kivi's Nonprofit Communications Blog
FEBRUARY 9, 2021
A big email list is a good thing for a nonprofit, right? Nonprofits should definitely think about ways to grow their email lists. Whenever I see someone bragging about the size of their email list, my first question is always, “What’s the engagement rate?”.
Kivi's Nonprofit Communications Blog
AUGUST 26, 2020
Here’s how we suggest you level up your permission-based marketing, list building, and segmentation. Work on getting an understanding of opt-in list building and the concept of segmenting. Experiment with more sophisticated list building and engagement campaigns.
Getting Attention
DECEMBER 6, 2020
”So, after I responded to the first few – I decided to make a blog post about it instead for all to enjoy by listing some MAJOR niches, AND quite a few of their […].
Kivi's Nonprofit Communications Blog
SEPTEMBER 25, 2019
When I look at the top ways that people are joining our email list at Nonprofit Marketing Guide over the last 90 days, the winner is a quiz on our website. We prefer to make it optional in this case, so after taking the quiz, you can skip to your answer without opting into our mailing list. Of those, 33 people completed it and 25 opted-in to our mailing list (the leads). If you are using quizzes to build your email list, we’d love to see your examples too!
Kivi's Nonprofit Communications Blog
APRIL 17, 2019
If you’re engaging supporters on Facebook but NOT inviting them to join your email list, your marketing strategy is woefully incomplete. How to Grow Your Email List with Facebook So how do you use Facebook to grow your email list with Facebook? Market your marketing: Sell the value of your joining your list. Join our email list” offers no value (who needs more emails?). Invest the dollars: Once you develop a list-building strategy, invest more in Facebook ads.
J Campbell Social Marketing
JULY 9, 2018
In my newest webinar with CharityHowTo, I go through dozens of simple ways that nonprofits can build their email lists using their website and social media. Here are 4 ways that you can grow your nonprofit email list using Instagram: 1) Entice people to sign-up in your bio. One fantastic way to grow an email list is by holding a social media contest that requires people to enter their email to participate. 4 ways to build your nonprofit email list using Instagram.
Kivi's Nonprofit Communications Blog
OCTOBER 8, 2019
People are either on your email list or they are off. If you have customized the page, be sure that the options listed make sense to your average email subscriber. By default, a lot of email service providers list the segments or mailing list names that you set up to send mail to. The post You Need to Fix Your All or Nothing Email List appeared first on Kivi's Nonprofit Communications Blog. Email List Management Nonprofit Email Marketing unsubscribe
Kivi's Nonprofit Communications Blog
DECEMBER 15, 2020
Can you imagine asking someone why they unsubscribed from your email list and they’re like, “Uhhh my husband is in the hospital with COVID and I’m trying to hold down two jobs to put food on the table while homeschooling my kid, etc, etc.” No, you shouldn’t.
Kivi's Nonprofit Communications Blog
NOVEMBER 14, 2019
These are specifically for building your email list. Check out 6 Reasons Why Popups, Welcome Gates and Slide-Ins Suck and 15 Email Popup Best Practices To Skyrocket Your List both from OptinMonster. Email List Management Nonprofit Technology and Software Website Design lightbox popupDuring Tuesday’s webinar , we’ll be sharing a ton of great nonprofit examples from our Inspiration Files.
Kivi's Nonprofit Communications Blog
AUGUST 27, 2015
Every time I teach a Twitter class, I’m surprised at how many seasoned Twitter users DON’T use lists. A Twitter list is a curated group of Twitter users. You can create your own lists or subscribe to lists created by others. Here’s the help section on creating and using Twitter lists. Lists are for reading, not sending. In other words, you can’t use a Twitter list to send tweets TO a specific group. What’s on YOUR nonprofit list?
Getting Attention
JULY 16, 2014
Note from Nancy: I came upon Karla’s terrific guidance for re-engaging folks on the Progressive Exchange list serv, and got her permission to repost here. Then, in February, we started to segment out the “inactive” people on our list and excluding them from all outgoing messages. How do you reengage inactive supporters, whether those on your email list who don’t respond or lapsed donors?
Getting Attention
FEBRUARY 23, 2016
Here’s how we tackled our “dead” email list: First, we segmented our “Inactives:” We defined “inactive” as anyone who’s never donated (online or off) and hasn’t opened, clicked, or taken any action from an email in the last 12 months. We segmented the “inactive” people on our list (initially, this group was about 25% of our deliverable email file). Email one re-engaged 1.56% of the list and email two only 0.88%.
Kivi's Nonprofit Communications Blog
MARCH 11, 2019
When we first started the #NPCOMMLIFE series , we heard from several of you needing help with your to-do lists. To-do lists are supposed to make our lives easier, but they can quickly become another hassle when you have so many options out there. Kivi and I have tried A LOT of shared to-do lists including Remember the Milk , Basecamp , and Asana. But getting your to-do lists in order shouldn’t always be on your to-dos! The post How Do You Manage Your To-Do Lists?
Kivi's Nonprofit Communications Blog
OCTOBER 24, 2017
Every communications director has a to-do list a mile long, and it gets longer every day. What’s the secret to keeping that list in check? It’s all about creating a workflow for ideas BEFORE they make it onto your editorial calendar or to-do list. Here’s a list — pick a couple and start practicing! Preventing tasks from getting on your to-do list is the best way to keep it from growing out of control!
J Campbell Social Marketing
JANUARY 30, 2018
They are your website, your email list, and your social media platform(s). Having an engaged and active email list is so much more powerful and beneficial for your nonprofit than having 10,000 Facebook followers or 500 Twitter followers. With all the recent changes coming to Facebook , and with the unpredictable nature of social media in general, nonprofits need to do more to ensure that they are actively growing their email lists every single day.
Social Media Bird Brain
JUNE 27, 2012
Numbered list icon from dryicons.com This week's post is kind of meta because, on one hand I decry the use of gimmicks like numbered lists, and on the other hand, I refer to a post that uses that gimmick. The Numbered List I tend not to use them. understanding tools amber naslund Business critical thinking wisdom learning Small nonprofit lists
Public Sector Marketing 2.0
OCTOBER 26, 2012
Last year I created a simple Google Spreadsheet (essentially a wiki list) for Canadian public servants to input their organization’s mobile website and/or app so that others could see who was doing what. My thinking at this point is to encourage people to simply add their personal favourites, thus essentially creating a crowd-sourced ”Best Of” list. Or perhaps my idea of creating this “video wiki list” is of little use to anyone in the first place?
Kivi's Nonprofit Communications Blog
JULY 18, 2012
When not wiping out, I read some good books at the beach. I spent the first two weeks of July on Ocracoke Island, part vacation and part book writing retreat. I always read a ton when I’m on vacation and this trip was no different. I love my job, so I always read a mix of nonfiction that is at least tangentially related to nonprofit marketing, along with some pure pleasure reads too. Here’s what I read. The Business. The End of Fundraising: Raise More Money by Selling Your Impact.
Kivi's Nonprofit Communications Blog
DECEMBER 31, 2014
This 9-page paper includes real-world examples of 3 different kinds of list growth campaigns you can try, and apps other nonprofits have used to grow their email lists (and how you can use them too!). Happy Holidays! We love our readers and think you deserve some goodies. This week, we are highlighting downloads and resources from Nonprofit Marketing Guide that are all FREE. . Email is an inexpensive and fast way to get in touch with your supporters.
NonProfit Hub
APRIL 3, 2020
With emails come useful email lists. They are the lists that separate your audience members or, in this case, your well-wishers and donors into individual segments based on their activity on your website. Why Are Email Lists So Important? How to Nurture Your Email Lists.
Kivi's Nonprofit Communications Blog
APRIL 2, 2019
This week’s webinar will show you how GA can give you the insights you need to take your email list growth and engagement to the next level. Join us and find out how Google Analytics can be an important tool for your email marketing campaigns during this BRAND NEW webinar: Using Google Analytics to Grow and Engage Your Email List BRAND NEW 60-Minute Webinar with Eric Squair THIS THURSDAY, April 4, 2019 1:00 – 2:00 p.m.
Kivi's Nonprofit Communications Blog
APRIL 24, 2012
First up is how nonprofits are using content specifically to build their email, direct mail, and social media lists. Do you offer “specials” of any sort to people who are already on your lists as a way to “reward” them for staying on your list? If you are using content to build your lists, share your story! Content Marketing Nonprofit Communications The Book list buildingIt’s official.
Kivi's Nonprofit Communications Blog
JULY 6, 2015
For today’s Question of the Week , we are looking at email lists and how (or if) you segment them. There are so many ways you can segment your email list. Here are some ways organizations have segmented their email lists in order to send more relevant communications: Events (attendees, RSVPd, etc). How do you segment your email list? Want to know more about how other nonprofits segment their lists?
Kivi's Nonprofit Communications Blog
NOVEMBER 15, 2016
If you’ve heard me on an annual reports webinar any time in the last decade, you’ve heard me say some version of this: It’s OK to go short and stop publishing the donor list. Now that I am actively advocating for very short annual reports , I’m hearing that the donor list is the last hurdle that is stopping otherwise rational communications and fundraising professionals from embracing short reports. A list of names provides no context or perspective.
Kivi's Nonprofit Communications Blog
NOVEMBER 5, 2014
If you need more emails, then we have a great resource to help you build your email list. This 9-page paper includes real-world examples of 3 different kinds of list growth campaigns you can try, and apps other nonprofits have used to grow their email lists. (If Integrating email campaigns with your direct mail appeal letter is a great way to get your supporters’ attention during the busy year-end fundraising season.
Kivi's Nonprofit Communications Blog
JUNE 1, 2015
With this week’s question, we want to know how you build your email list… Do you ask for email addresses at events? If you aren’t sure how to grow your list, Kerri Karvetski created this free download: Get Started with Email Acquisition Campaigns: Tactics, Apps and Real-World Examples to Inspire. A few weeks ago we asked you about how you stay organized.
Kivi's Nonprofit Communications Blog
JUNE 17, 2021
Time and time again we have implored you keep a clean, healthy email list. But before you delete anyone from your list, we recommend running a re-engagement campaign first. Explaining your list housekeeping. Email List Management Nonprofit Training
Kivi's Nonprofit Communications Blog
APRIL 1, 2019
Here’s what’s happening this month at Nonprofit Marketing Guide: Online Training: April 4: Using Google Analytics to Grow and Engage Your Email List Learn how to use Google Analytics to boost your email marketing. John Haydon will share 6 Ways to Grow Your Email List with Facebook. The post April Action: Google Analytics, Social Media Strategies, and Growing Your Email List appeared first on Kivi's Nonprofit Communications Blog.
Kivi's Nonprofit Communications Blog
MAY 31, 2017
In my next book, I want to include a list of 10 experiments that every nonprofit should try with its communications. What else do you think belongs on the list of experiments that all nonprofit communicators should try? I am a big fan of experimenting with your marketing and fundraising communications. I think that’s how you learn what works best and how you make progress, step by step, test by test.
Kivi's Nonprofit Communications Blog
FEBRUARY 3, 2021
One of the suggestions Validity shares in order to keep you from being in the 17% that doesn’t make it to your supporters’ inboxes is to keep your email list clean. ” The best practices we list above can help with all of that.
Kivi's Nonprofit Communications Blog
JANUARY 17, 2011
For me, it comes down to two strategies: the Lists and the Lottery. The Lists. Spend a little time upfront creating lists that help you see the people who history tells you are most likely to having something good to say in the future. I use multiple lists within Twitter and Facebook (both public and private), and columns within Hootsuite (partner link) , to parcel out various people and topics. This is where those secondary lists come in.
Kivi's Nonprofit Communications Blog
OCTOBER 1, 2019
October 1 & 3: Beyond Opens and Clicks: Maintaining a Healthy Email List and Re-Engaging Your Community. On the Blog: Kivi will talk about healthy email lists and video strategy ahead of her webinars. The post Good Things in October: Healthy Email Lists [TODAY], Video Strategy and an All-Access Pass Discount appeared first on Kivi's Nonprofit Communications Blog.
iMarketSmart
JUNE 17, 2015
One thing (among so many others) that I never understood about nonprofits is why they sell or swop lists with other nonprofits. “organizations seeking to maximize retention will wish to evaluate the merits of participation in list swop programs. In deciding whether or not to participate in list swops it is therefore not as simple as comparing the immediate return on investment that accrues from the use of this technique as opposed to the use of traditional ‘cold’ lists.”
Kivi's Nonprofit Communications Blog
OCTOBER 5, 2017
Thanks to Nonprofit Marketing Guide, we knew it was important to segment our email list to increase engagement. Since the beginning of time, we had people select their interests when subscribing to our list. In March, we had 18,859 subscribers on our email list, had been sending the same weekly email to everyone, and our open rate had dropped to 12%. There were about 13,000 subscribers (yep – more than half our list!) on the list. Aubrey Brennan.
Kivi's Nonprofit Communications Blog
SEPTEMBER 19, 2018
Maintaining a healthy email list is essential to running an effective email marketing or fundraising program. Join us TOMORROW for a BRAND NEW WEBINAR that will show you how to do all of that and more: Beyond Opens and Clicks: Maintaining a Healthy Email List and Re-Engaging Your Community. Join me for this BRAND NEW 60-minute webinar and learn: What Changes in Email Deliverability Affect Your List Management Strategies.
Kivi's Nonprofit Communications Blog
AUGUST 7, 2018
When you like to keep up with what dozens or even hundreds of nonprofits are saying and doing on Facebook, you need a list of pages. Unfortunately, Facebook nixed the Interest List feature back in 2016. Yes, I’m still salty about it, because I had actually paid someone to set up a whole bunch of curated interest lists for me. At the time, you could not add Pages to a personal Friends List. I want the list of Pages run by nonprofits that I personally donate to.
Kivi's Nonprofit Communications Blog
MAY 6, 2013
We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. Annual Reports Nonprofit Communications
Kivi's Nonprofit Communications Blog
FEBRUARY 21, 2017
Kristina and I are on the verge of deleting about 10,000 people from our email list here at Nonprofit Marketing Guide. After all, don’t you want the largest email list possible? Since the financial cost of sending is so low, why not leave everyone on the list, even if they haven’t opened an email in a year? Having huge numbers of unengaged people on your list distorts what your open rate really is. You want an engaged list.
Kivi's Nonprofit Communications Blog
JULY 12, 2011
We end up seeing lots of organizations that are not technically campaigns or not sending what is really “political&# email, but who are heavily involved in the political arena, doing all kinds of list swaps, etc. In this situation, would someone have to attend an event BEFORE getting on the email list, for example? Some won’t allow lists that have been rented or purchased at all, regardless of what those renting out the lists say about the opt-in status of the list.
A Small Change
JULY 25, 2011
Related posts: Soft Touches Regular Tours Referrals Program Growing your Existing Donor Base A Donor List is More Than Past Giving. My last post featured the importance of soft touches over the course of a year in building a relationship with your donors. Here are a few examples of the kinds of touch points that you can use as a great way to build relationships. Send a card on your donor’s birthday and have everyone in the development and executive office sign it.
Fundraising Coach
JULY 1, 2014
But as those of you in the Northern Hemisphere experience the change in pace that summer brings, here are some books I recommend you consider adding to your summer reading list: Be Our Guest: Perfecting the Art of Customer Service by the Disney Institute with Theodore Kinni. What books would you add to this list? (c) Book Review summer reading list Summer can be a great time to catch up on some reading. Catch up" may be relative term.
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