Trending Sources

3 Steps to Revive Your Email List

Getting Attention

Here’s how we tackled our “dead” email list: First, we segmented our “Inactives:” We defined “inactive” as anyone who’s never donated (online or off) and hasn’t opened, clicked, or taken any action from an email in the last 12 months. We segmented the “inactive” people on our list (initially, this group was about 25% of our deliverable email file). Email one re-engaged 1.56% of the list and email two only 0.88%.

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SHOW US YOUR LISTS! 8 Ideas for Nonprofit Twitter Lists 

Kivi's Nonprofit Communications Blog

Every time I teach a Twitter class, I’m surprised at how many seasoned Twitter users DON’T use lists. A Twitter list is a curated group of Twitter users. You can create your own lists or subscribe to lists created by others. Lists are for reading, not sending.

List 81

A List of Digital, Tech, and Media Trend Reports for 2017

Public Sector Marketing 2.0

The post A List of Digital, Tech, and Media Trend Reports for 2017 appeared first on Navigating Digital Disruption. One thing I really like about the first quarter of the calendar year is that plenty of new statistics and trend reports are made available concerning the field I work in.

Why Deleting People from Your Email List is a Good Thing

Kivi's Nonprofit Communications Blog

Kristina and I are on the verge of deleting about 10,000 people from our email list here at Nonprofit Marketing Guide. After all, don’t you want the largest email list possible? Having huge numbers of unengaged people on your list distorts what your open rate really is.

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Reactivate Your Email List (Case Study)

Getting Attention

Note from Nancy: I came upon Karla’s terrific guidance for re-engaging folks on the Progressive Exchange list serv, and got her permission to repost here. Then, in February, we started to segment out the “inactive” people on our list and excluding them from all outgoing messages. How do you reengage inactive supporters, whether those on your email list who don’t respond or lapsed donors?

Let’s Give! The Big List of National, Local and Collegiate Online Giving Days (2016 Edition)

Kivi's Nonprofit Communications Blog

Let me know in the comments section, and I’ll update the list. Are you thinking about participating in a Giving Day? Good news! There are so many organizations that have given it a try, and YOU can learn from them (the good AND the bad).

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How Often Should Your Nonprofit Send Email to Your List?

Kivi's Nonprofit Communications Blog

We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.

List 98

Stop swopping your donor lists with other nonprofits


One thing (among so many others) that I never understood about nonprofits is why they sell or swop lists with other nonprofits. “organizations seeking to maximize retention will wish to evaluate the merits of participation in list swop programs.

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2016 Fundraising ‘To Do’ List

The Agitator

And if you’re an organised sort, you’ll begin with a ‘To Do’ list … not just for next Monday, but for the year. Agitator readers have had a week now to recover from various holiday diversions and to count the bounty from all those year-end appeals. It’s time to get on with the business of 2016.

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Donor List Kiss of Death: Mr. and Mrs.

Kivi's Nonprofit Communications Blog

We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.

List 69

A list of mobile apps that I use regularly

Public Sector Marketing 2.0

I have listed them below , organized into three categories. For the record, I currently own an Android based Samsung Galaxy S3 as my smartphone , however my list was quite similar when I was using an iPhone 4 (nearly all of the apps listed below are available on both platforms).

Dealing with Info Overload: Lists and Lotteries

Kivi's Nonprofit Communications Blog

For me, it comes down to two strategies: the Lists and the Lottery. The Lists. Spend a little time upfront creating lists that help you see the people who history tells you are most likely to having something good to say in the future. This is where those secondary lists come in.

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What’s on Your Wish List?

Mission Minded

If you haven’t yet made your list of hopes and dreams for 2017, here’s some inspiration from your friends at Mission Minded. The post What’s on Your Wish List? As you read our musings consider this: To us, your partnership, collaboration, and commitment to those you serve is what inspires us every day. We wish you and your communities joy and peace […]. appeared first on Mission Minded.

Who’s On The Fundraising Revolution ‘Purge’ List?

The Agitator

There’s no question that if organizations are to thrive in a future marked by fast-moving change a substantial transformation in mindset, methods and metrics is essential. Over and over The Agitator has attempted to deal with why these changes are essential. A sampling our thoughts on Mindset here. Methods here and here. And Metrics here , here and here.

Grow Your Email List With These 14 Paid Email Acquisition Sources

Kivi's Nonprofit Communications Blog

For every email list, there is churn, churn, churn. People leave your list and emails bounce. If not, your nonprofit email list shrinks every year to the tune of 12 percent or higher, according to the 2016 M+R Nonprofit Benchmarks Study (your mileage may vary, of course).

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Kick the bucket list

Wild Woman Fundraising

Did you ever make a bucket list? Did Einstein ever have a bucket list? From The Guardian: Are bucket lists really a good idea? Did I make a bucket list to do these things? Bucket lists can make it seem so easy. F**k the bucket list.

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Question for You: How Do You Segment Your Email List

Kivi's Nonprofit Communications Blog

For today’s Question of the Week , we are looking at email lists and how (or if) you segment them. There are so many ways you can segment your email list. How do you segment your email list? Want to know more about how other nonprofits segment their lists?

Tomorrow Only – How to Grow Your Donor List with Facebook and Instagram Ads

Kivi's Nonprofit Communications Blog

You are missing out on a great way to: Grow your email list. You need to learn how to target: People who like your Page but aren’t on your email list. Not using Facebook or Instagram ads? Enhance email marketing campaigns. Re-engage past supporters. Acquire new donors.

Question for You: How Do You Grow Your Email List?

Kivi's Nonprofit Communications Blog

With this week’s question, we want to know how you build your email list… Do you ask for email addresses at events? A few weeks ago we asked you about how you stay organized.

Do You Use Content to Build Your Lists?

Kivi's Nonprofit Communications Blog

First up is how nonprofits are using content specifically to build their email, direct mail, and social media lists. Do you offer “specials” of any sort to people who are already on your lists as a way to “reward” them for staying on your list? If you are using content to build your lists, share your story! Content Marketing Nonprofit Communications The Book list buildingIt’s official.

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How to use Twitter lists

Fundraising Coach

Yesterday, I showed you how to How to build a Twitter list. Types of lists. You could create lists of: boards members and your assigned donors: you’ll be able to build relationships right from your desk. You can see my lists here on Twitter. Following the lists.

How to Use a Notable Day to Spur Engagement, Action & List-Building(Case Study: Oxfam America)

Getting Attention

3) Leveraged the Campaign to Build Their Email List, and Supporter Loyalty. Yesterday was International Women’s Day (IWD), an occasion to celebrate the accomplishments of women worldwide.

Build Your Email List for Year-End Giving

Kivi's Nonprofit Communications Blog

If you need more emails, then we have a great resource to help you build your email list. This 9-page paper includes real-world examples of 3 different kinds of list growth campaigns you can try, and apps other nonprofits have used to grow their email lists. (If

7 Ways to Build Your Nonprofit Email List

Fundraising 123

One of the most commonly-asked questions we get about online marketing is, "How do I build an email list?" " Building a quality email list over time is one of the most valuable assets a nonprofit can have. Use these best practices to ensure that you are providing multiple opportunities for potential donors to join your nonprofit email list. Whenever you send a paper mailing, include a way for supporters to opt in to your email list.

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Why everyone talks about segmenting emails but hardly anyone ever does it


And the list goes on and on… Then, once the donors have segmented themselves, you can employ an automated cultivation system that will send highly relevant emails that have been pre-written but personalized for each donor segment. They’ll talk about it at conferences.

My 2015 ‘To do’ List — Recommendation #3

The Agitator

You’ll recall that #2 on my recommended 2015 ‘To do’ list yesterday was getting your nonprofit’s website in top shape for attracting and converting leads.] I was browsing through my email, as one is wont to do, and noticed a praising mention of an unfamiliar nonprofit called Possible Health. And, as donors are wont to do, I went to their website to check them out.

2015 Digital Fundraising To Do List #1 Conversion Rate Optimisation

Giving in a Digital World

In my first post of the New Year ( Why Bitcoin probably shouldn’t be top of your 2015 Digital Fundraising To Do list ) I promised to share some thoughts over the next few weeks about what I believe digital fundraisers should be prioritising on their 2015 To Do lists.

A list of some humongous bequests that should get your planned giving team psyched up for only 3 seconds!


I give you permission to read this list but only if you’ll count to three afterward. Here’s the list of some very large individual bequests: Note: These are nominal values and have not been adjusted for inflation. This entire list was found on Wikipedia. $31

WHERE ARE MY PEOPLE? 6 Tools and Techniques for Finding Friends and Influencers on Facebook & Twitter

Kivi's Nonprofit Communications Blog

FACEBOOK TECHNIQUE: Group Your People with Interest Lists. Interest Lists circumvent the newsfeed algorithm by letting you organize and view groups of people and pages. Interest lists reside in the left sidebar and can include both people and pages.

Two lists to make this morning

Nonprofit Marketing Blog

He recommends making two lists each morning : List 1: Your Focus List - This is what you most value, what makes you happy and what you want to achieve. List 2: Your Ignore List - These are the distractions. I don’t know about you, but my first list is clear. My problem is I don’t have a second list. I’m going to start making a bigger, better List 2

A Punch List for Charity Cause Marketers Looking for Sponsors

Cause Related Marketing

Since cause marketing has been shown to help companies preserve pricing power , and since women are more responsive to cause marketing than men, the research is a virtual punch list for charities looking for sponsors who need help. You can plainly see the influence of Hearst Magazines on this list of questions. New research released this week finds that women are more price sensitive than men on almost every product and service category.

Can’t Keep Up? 6 Ways to Get More Out of Twitter In Less Time

J Campbell Social Marketing

It may seem harsh, but you need to go through the list of accounts you Follow and hit the Unfollow button several (if not many) times. 2) Use Twitter Lists to your advantage. You don’t have to officially follow a Twitter user to put them on one of your Lists!

Is Your To-Do List Longer Than Your Day?

Get Fully Funded

If you’re like me, you have more to do during the day than you can get done. Here’s a short video featuring Stephen Covey explaining a technique to help you focus on getting the most important things done.

Top Of Roger’s 2015 ‘To Do’ List

The Agitator

On Friday Tom announced that high on his recommended 2015 ‘To Do’ List for fundraisers is getting up to speed with online video storytelling.

No Virginia, Your To-Do List is NOT Your Marketing Plan: Marketing Budgets, Part 1

Getting Attention

Start building your budgeting skills and confidence right now: Q: I have a to-do list a mile long. A: No, Virginia, that to-do list is not your marketing plan! The hands-down, most hated and most frequently-avoided marketing task is budgeting.

62 Books to put on Your Nonprofit Leaders Summer Reading List

Fundraising Coach

Here are a few lists to consider. A list of 20 top books selected by A list of 5 surprising books first posted on this blog in 2013. And a list of 44 books being built over on Goodreads. Some Surprising Fundraising Books for Your Summer Reading List.

How To Build Raving Fans, A Huge Email List & Facebook Ads That Work: Lessons from #AOC2014

J Campbell Social Marketing

If you have a small mailing list, reach out to your subscribers or your online community members one by one. The post How To Build Raving Fans, A Huge Email List & Facebook Ads That Work: Lessons from #AOC2014 appeared first on J Campbell Social Marketing.

Building your nonprofit’s email list

Fundraising Coach

How do we build up our email list?” Some of them seem like shortcuts…but there are no shortcuts to building your email list. You can’t really “purchase a list” and start mailing to it. Oh, I know there are brokers who’ll rent you a list and claim they aren’t spammers. But blasting to a list isn’t really effective. Then they get an email asking if they really want to join your list.

2015 Digital Fundraising To Do List #2 Get Serious About Email Fundraising

Giving in a Digital World

So, that’s why I’ve put Getting Serious About Email Fundraising as second in my 2015 Digital Fundraising To Do List (just behind Fixing your Conversion Rate Optimisation ).

2015 Digital Fundraising To Do List #3 Allocate Budget For Paid Social Media

Giving in a Digital World

This post is the third in a series suggesting things I think fundraisers should have on their 2015 Digital Fundraising To Do List. The writing has been on the wall for a couple of years now.