Let me know in the comments section, and I’ll update the list. Are you thinking about participating in a Giving Day? Good news! There are so many organizations that have given it a try, and YOU can learn from them (the good AND the bad). MORE
We focused on five strategies for managing what happens to ideas, suggestions, and other potential assignments BEFORE they make it on to your to-do list. We talked about using a creative brief as a prerequisite to projects making it on your to-do list. MORE
We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. MORE
If you want your nonprofit to become more involved, consider pitching the host of a regularly scheduled Twitter chat for a guest appearance for you or your staff expert (see below for the BIG LIST of regular chats). OTHER TWITTER CHAT LISTS. Image Credit: https://flic.kr/p/6K8pMh. MORE
Many nonprofits understand the importance of growing their email list but simply don’t have the funds to invest in list-building efforts. In addition, you may want to consider an email signup lightbox on the home page that pops up to request people join your list. MORE
For some of the prospects, a list was shown of the other nearby residents who had already donated. Interestingly, the longer the list of previous donors, the more likely the prospects were to give money themselves. Do you include lists of other donors in your marketing? Related Posts: >>Stop swapping your donor lists with other nonprofits. >>Can The post Do you include lists of other donors in your marketing? Safety in numbers. MORE
In the spirit of the Holidays (and in the spirit of being on vacation and in a food coma), I have been for a while now compiling all kinds of interesting bits and pieces to share as part of my 2008 round-up. So, in no particular order, except for the last item, which is hands-down my favorite for the entire year: 1) From the Artez Interactive Blog, a round-up on 6 Online Holiday Fundraising Campaigns. Check em out while they last-you can also read a great round-up on Artez. MORE
I have listed them below , organized into three categories. For the record, I currently own an Android based Samsung Galaxy S3 as my smartphone , however my list was quite similar when I was using an iPhone 4 (nearly all of the apps listed below are available on both platforms). MORE
For me, it comes down to two strategies: the Lists and the Lottery. The Lists. Spend a little time upfront creating lists that help you see the people who history tells you are most likely to having something good to say in the future. This is where those secondary lists come in. MORE
First up is how nonprofits are using content specifically to build their email, direct mail, and social media lists. Do you offer “specials” of any sort to people who are already on your lists as a way to “reward” them for staying on your list? If you are using content to build your lists, share your story! Content Marketing Nonprofit Communications The Book list buildingIt’s official. MORE
Trash your crushing to-do list and replace it with a one-page marketing plan that guides you to make the right decision—what are the one to three things I have to finish today—every time , even as things change in your organization, issue area and the world in which you work. MORE
You are missing out on a great way to: Grow your email list. You need to learn how to target: People who like your Page but aren’t on your email list. Not using Facebook or Instagram ads? Enhance email marketing campaigns. Re-engage past supporters. Acquire new donors. MORE
In my next book, I want to include a list of 10 experiments that every nonprofit should try with its communications. What else do you think belongs on the list of experiments that all nonprofit communicators should try? MORE
Related posts: Soft Touches Regular Tours Referrals Program Growing your Existing Donor Base A Donor List is More Than Past Giving. My last post featured the importance of soft touches over the course of a year in building a relationship with your donors. Here are a few examples of the kinds of touch points that you can use as a great way to build relationships. Send a card on your donor’s birthday and have everyone in the development and executive office sign it. MORE
Every communications director has a to-do list a mile long, and it gets longer every day. What’s the secret to keeping that list in check? It’s all about creating a workflow for ideas BEFORE they make it onto your editorial calendar or to-do list. MORE
Did you ever make a bucket list? Did Einstein ever have a bucket list? From The Guardian: Are bucket lists really a good idea? Did I make a bucket list to do these things? Bucket lists can make it seem so easy. F**k the bucket list. MORE
For today’s Question of the Week , we are looking at email lists and how (or if) you segment them. There are so many ways you can segment your email list. How do you segment your email list? Want to know more about how other nonprofits segment their lists? MORE
Last year I created a simple Google Spreadsheet (essentially a wiki list) for Canadian public servants to input their organization’s mobile website and/or app so that others could see who was doing what. MORE
If you’ve heard me on an annual reports webinar any time in the last decade, you’ve heard me say some version of this: It’s OK to go short and stop publishing the donor list. A list of names provides no context or perspective. Are all donor lists terrible? MORE
When not wiping out, I read some good books at the beach. I spent the first two weeks of July on Ocracoke Island, part vacation and part book writing retreat. I always read a ton when I’m on vacation and this trip was no different. MORE
Every time I teach a Twitter class, I’m surprised at how many seasoned Twitter users DON’T use lists. A Twitter list is a curated group of Twitter users. You can create your own lists or subscribe to lists created by others. Lists are for reading, not sending. MORE
I gathered this list after hearing what 5 different leaders in the sector told me. Note: None of them wanted to be listed in this article. If a fundraiser gets hired and gets wealth screening done but leave after just a year, who’s working the list? The post 7 reasons why wealth screening your donor list might be an incredibly foolish activity. MORE
Adding more people to your email list means you can reach more supporters, get more donations, and inspire more change. Next Thursday, you can learn proven strategies that make joining your list compelling and irresistible! Use social media and ads to promote your list. MORE
Note from Nancy: I came upon Karla’s terrific guidance for re-engaging folks on the Progressive Exchange list serv, and got her permission to repost here. Then, in February, we started to segment out the “inactive” people on our list and excluding them from all outgoing messages. How do you reengage inactive supporters, whether those on your email list who don’t respond or lapsed donors? MORE
The post A List of Digital, Tech, and Media Trend Reports for 2017 appeared first on Navigating Digital Disruption. One thing I really like about the first quarter of the calendar year is that plenty of new statistics and trend reports are made available concerning the field I work in. MORE
Numbered list icon from dryicons.com This week's post is kind of meta because, on one hand I decry the use of gimmicks like numbered lists, and on the other hand, I refer to a post that uses that gimmick. The Numbered List I tend not to use them. understanding tools amber naslund Business critical thinking wisdom learning Small nonprofit lists MORE
I give you permission to read this list but only if you’ll count to three afterward. Here’s the list of some very large individual bequests: Note: These are nominal values and have not been adjusted for inflation. This entire list was found on Wikipedia. $31 MORE
" Purchased lists simply do not work and should not be used. A smaller list of people who are known to be interested in your organization and cause is much more effective than a huge list of unknown and uninterested recipients. Get email addresses from your site visitors by making it really easy to get on your e-news list. In person: This won't grow your list fast, but it shouldn't be overlooked. Email 101 101: Getting Started Building Your List MORE
And if you’re an organised sort, you’ll begin with a ‘To Do’ list … not just for next Monday, but for the year. Agitator readers have had a week now to recover from various holiday diversions and to count the bounty from all those year-end appeals. It’s time to get on with the business of 2016. MORE
We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. MORE
It is necessary for your children, and your spouse agreeing that you contact a lawyer to collect your medical treatment before he makes an offer to the rhode island apartment listings are significant benefits to chambers conferences for clients and it could make a significant difference in your case. Your attorney typically will wait until he/she believes that two parents with that amount set forth in the rhode island apartment listings of the rhode island apartment listings. MORE
If you need more emails, then we have a great resource to help you build your email list. This 9-page paper includes real-world examples of 3 different kinds of list growth campaigns you can try, and apps other nonprofits have used to grow their email lists. (If MORE
One of the most commonly-asked questions we get about online marketing is, "How do I build an email list?" " Building a quality email list over time is one of the most valuable assets a nonprofit can have. Use these best practices to ensure that you are providing multiple opportunities for potential donors to join your nonprofit email list. Whenever you send a paper mailing, include a way for supporters to opt in to your email list. MORE
They are your website, your email list, and your social media platform(s). Having an engaged and active email list is so much more powerful and beneficial for your nonprofit than having 10,000 Facebook followers or 500 Twitter followers. MORE
Here’s how we tackled our “dead” email list: First, we segmented our “Inactives:” We defined “inactive” as anyone who’s never donated (online or off) and hasn’t opened, clicked, or taken any action from an email in the last 12 months. We segmented the “inactive” people on our list (initially, this group was about 25% of our deliverable email file). Email one re-engaged 1.56% of the list and email two only 0.88%. MORE
For every email list, there is churn, churn, churn. People leave your list and emails bounce. If not, your nonprofit email list shrinks every year to the tune of 12 percent or higher, according to the 2016 M+R Nonprofit Benchmarks Study (your mileage may vary, of course). MORE
Kristina and I are on the verge of deleting about 10,000 people from our email list here at Nonprofit Marketing Guide. After all, don’t you want the largest email list possible? Having huge numbers of unengaged people on your list distorts what your open rate really is. MORE
With this week’s question, we want to know how you build your email list… Do you ask for email addresses at events? A few weeks ago we asked you about how you stay organized. MORE
This 9-page paper includes real-world examples of 3 different kinds of list growth campaigns you can try, and apps other nonprofits have used to grow their email lists (and how you can use them too!). Happy Holidays! We love our readers and think you deserve some goodies. MORE
One thing (among so many others) that I never understood about nonprofits is why they sell or swop lists with other nonprofits. “organizations seeking to maximize retention will wish to evaluate the merits of participation in list swop programs. MORE
Thanks to Nonprofit Marketing Guide, we knew it was important to segment our email list to increase engagement. Since the beginning of time, we had people select their interests when subscribing to our list. There were about 13,000 subscribers (yep – more than half our list!) MORE
So knock one more thing off your to-do list before you leave the office for the holidays and get your All-Access Pass now. The post Mark This Off Your To-Do List Before You Leave for the Holidays appeared first on Kivi's Nonprofit Communications Blog. MORE
We end up seeing lots of organizations that are not technically campaigns or not sending what is really “political&# email, but who are heavily involved in the political arena, doing all kinds of list swaps, etc. Thumbs Up or Down? MORE
List Related Topics J Campbell Social Marketing
JANUARY 30, 2018
They are your website, your email list, and your social media platform(s). Having an engaged and active email list is so much more powerful and beneficial for your nonprofit than having 10,000 Facebook followers or 500 Twitter followers.
Kivi's Nonprofit Communications Blog
OCTOBER 24, 2017
Every communications director has a to-do list a mile long, and it gets longer every day. What’s the secret to keeping that list in check? It’s all about creating a workflow for ideas BEFORE they make it onto your editorial calendar or to-do list.
Kivi's Nonprofit Communications Blog
AUGUST 27, 2015
Every time I teach a Twitter class, I’m surprised at how many seasoned Twitter users DON’T use lists. A Twitter list is a curated group of Twitter users. You can create your own lists or subscribe to lists created by others. Lists are for reading, not sending.
Getting Attention
FEBRUARY 23, 2016
Here’s how we tackled our “dead” email list: First, we segmented our “Inactives:” We defined “inactive” as anyone who’s never donated (online or off) and hasn’t opened, clicked, or taken any action from an email in the last 12 months. We segmented the “inactive” people on our list (initially, this group was about 25% of our deliverable email file). Email one re-engaged 1.56% of the list and email two only 0.88%.
Public Sector Marketing 2.0
OCTOBER 26, 2012
Last year I created a simple Google Spreadsheet (essentially a wiki list) for Canadian public servants to input their organization’s mobile website and/or app so that others could see who was doing what.
Kivi's Nonprofit Communications Blog
OCTOBER 5, 2017
Thanks to Nonprofit Marketing Guide, we knew it was important to segment our email list to increase engagement. Since the beginning of time, we had people select their interests when subscribing to our list. There were about 13,000 subscribers (yep – more than half our list!)
Kivi's Nonprofit Communications Blog
NOVEMBER 15, 2016
If you’ve heard me on an annual reports webinar any time in the last decade, you’ve heard me say some version of this: It’s OK to go short and stop publishing the donor list. A list of names provides no context or perspective. Are all donor lists terrible?
Kivi's Nonprofit Communications Blog
MAY 31, 2017
In my next book, I want to include a list of 10 experiments that every nonprofit should try with its communications. What else do you think belongs on the list of experiments that all nonprofit communicators should try?
Kivi's Nonprofit Communications Blog
FEBRUARY 21, 2017
Kristina and I are on the verge of deleting about 10,000 people from our email list here at Nonprofit Marketing Guide. After all, don’t you want the largest email list possible? Having huge numbers of unengaged people on your list distorts what your open rate really is.
Social Media Bird Brain
JUNE 27, 2012
Numbered list icon from dryicons.com This week's post is kind of meta because, on one hand I decry the use of gimmicks like numbered lists, and on the other hand, I refer to a post that uses that gimmick. The Numbered List I tend not to use them. understanding tools amber naslund Business critical thinking wisdom learning Small nonprofit lists
Kivi's Nonprofit Communications Blog
DECEMBER 31, 2014
This 9-page paper includes real-world examples of 3 different kinds of list growth campaigns you can try, and apps other nonprofits have used to grow their email lists (and how you can use them too!). Happy Holidays! We love our readers and think you deserve some goodies.
Kivi's Nonprofit Communications Blog
JULY 18, 2012
When not wiping out, I read some good books at the beach. I spent the first two weeks of July on Ocracoke Island, part vacation and part book writing retreat. I always read a ton when I’m on vacation and this trip was no different.
Kivi's Nonprofit Communications Blog
NOVEMBER 7, 2017
We focused on five strategies for managing what happens to ideas, suggestions, and other potential assignments BEFORE they make it on to your to-do list. We talked about using a creative brief as a prerequisite to projects making it on your to-do list.
Kivi's Nonprofit Communications Blog
DECEMBER 21, 2017
So knock one more thing off your to-do list before you leave the office for the holidays and get your All-Access Pass now. The post Mark This Off Your To-Do List Before You Leave for the Holidays appeared first on Kivi's Nonprofit Communications Blog.
Kivi's Nonprofit Communications Blog
APRIL 12, 2017
You are missing out on a great way to: Grow your email list. You need to learn how to target: People who like your Page but aren’t on your email list. Not using Facebook or Instagram ads? Enhance email marketing campaigns. Re-engage past supporters. Acquire new donors.
iMarketSmart
JANUARY 24, 2018
I gathered this list after hearing what 5 different leaders in the sector told me. Note: None of them wanted to be listed in this article. If a fundraiser gets hired and gets wealth screening done but leave after just a year, who’s working the list? The post 7 reasons why wealth screening your donor list might be an incredibly foolish activity.
iMarketSmart
JUNE 17, 2015
One thing (among so many others) that I never understood about nonprofits is why they sell or swop lists with other nonprofits. “organizations seeking to maximize retention will wish to evaluate the merits of participation in list swop programs.
iMarketSmart
AUGUST 9, 2017
For some of the prospects, a list was shown of the other nearby residents who had already donated. Interestingly, the longer the list of previous donors, the more likely the prospects were to give money themselves. Do you include lists of other donors in your marketing? Related Posts: >>Stop swapping your donor lists with other nonprofits. >>Can The post Do you include lists of other donors in your marketing? Safety in numbers.
DonorDigital
SEPTEMBER 10, 2013
Many nonprofits understand the importance of growing their email list but simply don’t have the funds to invest in list-building efforts. In addition, you may want to consider an email signup lightbox on the home page that pops up to request people join your list.
Kivi's Nonprofit Communications Blog
JULY 6, 2015
For today’s Question of the Week , we are looking at email lists and how (or if) you segment them. There are so many ways you can segment your email list. How do you segment your email list? Want to know more about how other nonprofits segment their lists?
Kivi's Nonprofit Communications Blog
JUNE 1, 2015
With this week’s question, we want to know how you build your email list… Do you ask for email addresses at events? A few weeks ago we asked you about how you stay organized.
Kivi's Nonprofit Communications Blog
NOVEMBER 5, 2014
If you need more emails, then we have a great resource to help you build your email list. This 9-page paper includes real-world examples of 3 different kinds of list growth campaigns you can try, and apps other nonprofits have used to grow their email lists. (If
Kivi's Nonprofit Communications Blog
JULY 28, 2016
Let me know in the comments section, and I’ll update the list. Are you thinking about participating in a Giving Day? Good news! There are so many organizations that have given it a try, and YOU can learn from them (the good AND the bad).
Kivi's Nonprofit Communications Blog
MAY 4, 2016
For every email list, there is churn, churn, churn. People leave your list and emails bounce. If not, your nonprofit email list shrinks every year to the tune of 12 percent or higher, according to the 2016 M+R Nonprofit Benchmarks Study (your mileage may vary, of course).
Kivi's Nonprofit Communications Blog
MAY 6, 2013
We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.
Kivi's Nonprofit Communications Blog
JANUARY 17, 2011
For me, it comes down to two strategies: the Lists and the Lottery. The Lists. Spend a little time upfront creating lists that help you see the people who history tells you are most likely to having something good to say in the future. This is where those secondary lists come in.
Kivi's Nonprofit Communications Blog
APRIL 24, 2012
First up is how nonprofits are using content specifically to build their email, direct mail, and social media lists. Do you offer “specials” of any sort to people who are already on your lists as a way to “reward” them for staying on your list? If you are using content to build your lists, share your story! Content Marketing Nonprofit Communications The Book list buildingIt’s official.
Fundraising 123
NOVEMBER 20, 2007
" Purchased lists simply do not work and should not be used. A smaller list of people who are known to be interested in your organization and cause is much more effective than a huge list of unknown and uninterested recipients. Get email addresses from your site visitors by making it really easy to get on your e-news list. In person: This won't grow your list fast, but it shouldn't be overlooked. Email 101 101: Getting Started Building Your List
Kivi's Nonprofit Communications Blog
FEBRUARY 17, 2015
If you want your nonprofit to become more involved, consider pitching the host of a regularly scheduled Twitter chat for a guest appearance for you or your staff expert (see below for the BIG LIST of regular chats). OTHER TWITTER CHAT LISTS. Image Credit: https://flic.kr/p/6K8pMh.
Kivi's Nonprofit Communications Blog
FEBRUARY 12, 2015
Trash your crushing to-do list and replace it with a one-page marketing plan that guides you to make the right decision—what are the one to three things I have to finish today—every time , even as things change in your organization, issue area and the world in which you work.
A Small Change
JULY 25, 2011
Related posts: Soft Touches Regular Tours Referrals Program Growing your Existing Donor Base A Donor List is More Than Past Giving. My last post featured the importance of soft touches over the course of a year in building a relationship with your donors. Here are a few examples of the kinds of touch points that you can use as a great way to build relationships. Send a card on your donor’s birthday and have everyone in the development and executive office sign it.
Kivi's Nonprofit Communications Blog
MAY 16, 2013
We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.
Public Sector Marketing 2.0
MARCH 12, 2013
I have listed them below , organized into three categories. For the record, I currently own an Android based Samsung Galaxy S3 as my smartphone , however my list was quite similar when I was using an iPhone 4 (nearly all of the apps listed below are available on both platforms).
Fundraising Breakthroughs
APRIL 14, 2013
It is necessary for your children, and your spouse agreeing that you contact a lawyer to collect your medical treatment before he makes an offer to the rhode island apartment listings are significant benefits to chambers conferences for clients and it could make a significant difference in your case. Your attorney typically will wait until he/she believes that two parents with that amount set forth in the rhode island apartment listings of the rhode island apartment listings.
Kivi's Nonprofit Communications Blog
JULY 12, 2011
We end up seeing lots of organizations that are not technically campaigns or not sending what is really “political&# email, but who are heavily involved in the political arena, doing all kinds of list swaps, etc. Thumbs Up or Down?
Kivi's Nonprofit Communications Blog
MARCH 15, 2016
Adding more people to your email list means you can reach more supporters, get more donations, and inspire more change. Next Thursday, you can learn proven strategies that make joining your list compelling and irresistible! Use social media and ads to promote your list.
iMarketSmart
DECEMBER 12, 2016
I give you permission to read this list but only if you’ll count to three afterward. Here’s the list of some very large individual bequests: Note: These are nominal values and have not been adjusted for inflation. This entire list was found on Wikipedia. $31
GenerationYGive
DECEMBER 25, 2008
In the spirit of the Holidays (and in the spirit of being on vacation and in a food coma), I have been for a while now compiling all kinds of interesting bits and pieces to share as part of my 2008 round-up. So, in no particular order, except for the last item, which is hands-down my favorite for the entire year: 1) From the Artez Interactive Blog, a round-up on 6 Online Holiday Fundraising Campaigns. Check em out while they last-you can also read a great round-up on Artez.
Fundraising 123
AUGUST 27, 2008
One of the most commonly-asked questions we get about online marketing is, "How do I build an email list?" " Building a quality email list over time is one of the most valuable assets a nonprofit can have. Use these best practices to ensure that you are providing multiple opportunities for potential donors to join your nonprofit email list. Whenever you send a paper mailing, include a way for supporters to opt in to your email list.
The Agitator
JANUARY 7, 2016
And if you’re an organised sort, you’ll begin with a ‘To Do’ list … not just for next Monday, but for the year. Agitator readers have had a week now to recover from various holiday diversions and to count the bounty from all those year-end appeals. It’s time to get on with the business of 2016.
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