Our Top Email List Builder: A Quiz

Kivi's Nonprofit Communications Blog

When I look at the top ways that people are joining our email list at Nonprofit Marketing Guide over the last 90 days, the winner is a quiz on our website. We prefer to make it optional in this case, so after taking the quiz, you can skip to your answer without opting into our mailing list.

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3 Email List Building Pop-Ups for Your Website

Kivi's Nonprofit Communications Blog

These are specifically for building your email list. Check out 6 Reasons Why Popups, Welcome Gates and Slide-Ins Suck and 15 Email Popup Best Practices To Skyrocket Your List both from OptinMonster. Email List Management Nonprofit Technology and Software Website Design lightbox popup

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6 Ways to Grow Your Email List with Facebook

Kivi's Nonprofit Communications Blog

If you’re engaging supporters on Facebook but NOT inviting them to join your email list, your marketing strategy is woefully incomplete. How to Grow Your Email List with Facebook So how do you use Facebook to grow your email list with Facebook?

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You Need to Fix Your All or Nothing Email List

Kivi's Nonprofit Communications Blog

People are either on your email list or they are off. If you have customized the page, be sure that the options listed make sense to your average email subscriber. By default, a lot of email service providers list the segments or mailing list names that you set up to send mail to.

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SHOW US YOUR LISTS! 8 Ideas for Nonprofit Twitter Lists 

Kivi's Nonprofit Communications Blog

Every time I teach a Twitter class, I’m surprised at how many seasoned Twitter users DON’T use lists. A Twitter list is a curated group of Twitter users. You can create your own lists or subscribe to lists created by others. Lists are for reading, not sending.

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4 Ways To Grow Your Email List With Instagram

J Campbell Social Marketing

In my newest webinar with CharityHowTo, I go through dozens of simple ways that nonprofits can build their email lists using their website and social media. Here are 4 ways that you can grow your nonprofit email list using Instagram: 1) Entice people to sign-up in your bio.

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Reactivate Your Email List (Case Study)

Getting Attention

Note from Nancy: I came upon Karla’s terrific guidance for re-engaging folks on the Progressive Exchange list serv, and got her permission to repost here. Then, in February, we started to segment out the “inactive” people on our list and excluding them from all outgoing messages. How do you reengage inactive supporters, whether those on your email list who don’t respond or lapsed donors?

How Do You Manage Your To-Do Lists? #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

When we first started the #NPCOMMLIFE series , we heard from several of you needing help with your to-do lists. To-do lists are supposed to make our lives easier, but they can quickly become another hassle when you have so many options out there. Kivi and I have tried A LOT of shared to-do lists including Remember the Milk , Basecamp , and Asana. But getting your to-do lists in order shouldn’t always be on your to-dos! The post How Do You Manage Your To-Do Lists?

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How to Shorten Your To-Do List

Kivi's Nonprofit Communications Blog

Every communications director has a to-do list a mile long, and it gets longer every day. What’s the secret to keeping that list in check? It’s all about creating a workflow for ideas BEFORE they make it onto your editorial calendar or to-do list.

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3 Steps to Revive Your Email List

Getting Attention

Here’s how we tackled our “dead” email list: First, we segmented our “Inactives:” We defined “inactive” as anyone who’s never donated (online or off) and hasn’t opened, clicked, or taken any action from an email in the last 12 months. We segmented the “inactive” people on our list (initially, this group was about 25% of our deliverable email file). Email one re-engaged 1.56% of the list and email two only 0.88%.

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Government Videos Wiki List Experiment

Public Sector Marketing 2.0

Last year I created a simple Google Spreadsheet (essentially a wiki list) for Canadian public servants to input their organization’s mobile website and/or app so that others could see who was doing what.

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Good Things in October: Healthy Email Lists [TODAY], Video Strategy and an All-Access Pass Discount

Kivi's Nonprofit Communications Blog

October 1 & 3: Beyond Opens and Clicks: Maintaining a Healthy Email List and Re-Engaging Your Community. On the Blog: Kivi will talk about healthy email lists and video strategy ahead of her webinars.

My Beach Reading List

Kivi's Nonprofit Communications Blog

When not wiping out, I read some good books at the beach. I spent the first two weeks of July on Ocracoke Island, part vacation and part book writing retreat. I always read a ton when I’m on vacation and this trip was no different.

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Week of Freebies! Email List Building Campaigns

Kivi's Nonprofit Communications Blog

This 9-page paper includes real-world examples of 3 different kinds of list growth campaigns you can try, and apps other nonprofits have used to grow their email lists (and how you can use them too!). Happy Holidays! We love our readers and think you deserve some goodies.

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April Action: Google Analytics, Social Media Strategies, and Growing Your Email List

Kivi's Nonprofit Communications Blog

Here’s what’s happening this month at Nonprofit Marketing Guide: Online Training: April 4: Using Google Analytics to Grow and Engage Your Email List Learn how to use Google Analytics to boost your email marketing. John Haydon will share 6 Ways to Grow Your Email List with Facebook.

[THIS WEEK] Learn How to Use Google Analytics to Grow and Engage Your Email List

Kivi's Nonprofit Communications Blog

This week’s webinar will show you how GA can give you the insights you need to take your email list growth and engagement to the next level. Join us and find out how Google Analytics can be an important tool for your email marketing campaigns during this BRAND NEW webinar: Using Google Analytics to Grow and Engage Your Email List BRAND NEW 60-Minute Webinar with Eric Squair THIS THURSDAY, April 4, 2019 1:00 – 2:00 p.m.

Thoughtfulness and the Numbered List

Social Media Bird Brain

Numbered list icon from dryicons.com This week's post is kind of meta because, on one hand I decry the use of gimmicks like numbered lists, and on the other hand, I refer to a post that uses that gimmick. The Numbered List I tend not to use them. understanding tools amber naslund Business critical thinking wisdom learning Small nonprofit lists

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Question for You: How Do You Segment Your Email List

Kivi's Nonprofit Communications Blog

For today’s Question of the Week , we are looking at email lists and how (or if) you segment them. There are so many ways you can segment your email list. How do you segment your email list? Want to know more about how other nonprofits segment their lists?

The Annual Report Donor List is a Stupid Waste of Time

Kivi's Nonprofit Communications Blog

If you’ve heard me on an annual reports webinar any time in the last decade, you’ve heard me say some version of this: It’s OK to go short and stop publishing the donor list. A list of names provides no context or perspective. Are all donor lists terrible?

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Build Your Email List for Year-End Giving

Kivi's Nonprofit Communications Blog

If you need more emails, then we have a great resource to help you build your email list. This 9-page paper includes real-world examples of 3 different kinds of list growth campaigns you can try, and apps other nonprofits have used to grow their email lists. (If

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Question for You: How Do You Grow Your Email List?

Kivi's Nonprofit Communications Blog

With this week’s question, we want to know how you build your email list… Do you ask for email addresses at events? A few weeks ago we asked you about how you stay organized.

10 #NPCOMM Experiments Everyone Should Try – What Belongs on List?

Kivi's Nonprofit Communications Blog

In my next book, I want to include a list of 10 experiments that every nonprofit should try with its communications. What else do you think belongs on the list of experiments that all nonprofit communicators should try?

How We Cleaned Up Our Email List and Re-Engaged Our Subscribers

Kivi's Nonprofit Communications Blog

Thanks to Nonprofit Marketing Guide, we knew it was important to segment our email list to increase engagement. Since the beginning of time, we had people select their interests when subscribing to our list. There were about 13,000 subscribers (yep – more than half our list!)

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Dealing with Info Overload: Lists and Lotteries

Kivi's Nonprofit Communications Blog

For me, it comes down to two strategies: the Lists and the Lottery. The Lists. Spend a little time upfront creating lists that help you see the people who history tells you are most likely to having something good to say in the future. This is where those secondary lists come in.

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Stop swopping your donor lists with other nonprofits

iMarketSmart

One thing (among so many others) that I never understood about nonprofits is why they sell or swop lists with other nonprofits. “organizations seeking to maximize retention will wish to evaluate the merits of participation in list swop programs.

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Do You Use Content to Build Your Lists?

Kivi's Nonprofit Communications Blog

First up is how nonprofits are using content specifically to build their email, direct mail, and social media lists. Do you offer “specials” of any sort to people who are already on your lists as a way to “reward” them for staying on your list? If you are using content to build your lists, share your story! Content Marketing Nonprofit Communications The Book list buildingIt’s official.

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A List of Digital, Tech, and Media Trend Reports for 2017

Public Sector Marketing 2.0

The post A List of Digital, Tech, and Media Trend Reports for 2017 appeared first on Navigating Digital Disruption. One thing I really like about the first quarter of the calendar year is that plenty of new statistics and trend reports are made available concerning the field I work in.

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Why Deleting People from Your Email List is a Good Thing

Kivi's Nonprofit Communications Blog

Kristina and I are on the verge of deleting about 10,000 people from our email list here at Nonprofit Marketing Guide. After all, don’t you want the largest email list possible? Having huge numbers of unengaged people on your list distorts what your open rate really is.

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Donor List Kiss of Death: Mr. and Mrs.

Kivi's Nonprofit Communications Blog

We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.

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Email List Predicament: Is This OK?

Kivi's Nonprofit Communications Blog

We end up seeing lots of organizations that are not technically campaigns or not sending what is really “political&# email, but who are heavily involved in the political arena, doing all kinds of list swaps, etc. Thumbs Up or Down?

An unlikely summer reading list for nonprofit leaders

Fundraising Coach

But as those of you in the Northern Hemisphere experience the change in pace that summer brings, here are some books I recommend you consider adding to your summer reading list: Be Our Guest: Perfecting the Art of Customer Service by the Disney Institute with Theodore Kinni.

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How Often Should Your Nonprofit Send Email to Your List?

Kivi's Nonprofit Communications Blog

We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.

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How to Maintain a Healthy Email List and Re-Engage Your Community

Kivi's Nonprofit Communications Blog

Maintaining a healthy email list is essential to running an effective email marketing or fundraising program. Join us TOMORROW for a BRAND NEW WEBINAR that will show you how to do all of that and more: Beyond Opens and Clicks: Maintaining a Healthy Email List and Re-Engaging Your Community. Join me for this BRAND NEW 60-minute webinar and learn: What Changes in Email Deliverability Affect Your List Management Strategies.

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Trash Your To-Do List! There IS a Better Way

Kivi's Nonprofit Communications Blog

Trash your crushing to-do list and replace it with a one-page marketing plan that guides you to make the right decision—what are the one to three things I have to finish today—every time , even as things change in your organization, issue area and the world in which you work.

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I am Making Another Facebook Pages List. Am I an Idiot?

Kivi's Nonprofit Communications Blog

When you like to keep up with what dozens or even hundreds of nonprofits are saying and doing on Facebook, you need a list of pages. Unfortunately, Facebook nixed the Interest List feature back in 2016. Yes, I’m still salty about it, because I had actually paid someone to set up a whole bunch of curated interest lists for me. At the time, you could not add Pages to a personal Friends List. I want the list of Pages run by nonprofits that I personally donate to.

BOOKMARK THIS: Big List of Twitter Chats for Nonprofits (Chat Tools, Too!)

Kivi's Nonprofit Communications Blog

If you want your nonprofit to become more involved, consider pitching the host of a regularly scheduled Twitter chat for a guest appearance for you or your staff expert (see below for the BIG LIST of regular chats). OTHER TWITTER CHAT LISTS. Image Credit: https://flic.kr/p/6K8pMh.

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5 Strategies to Guard Your To-Do List from What Doesn’t Belong

Kivi's Nonprofit Communications Blog

We focused on five strategies for managing what happens to ideas, suggestions, and other potential assignments BEFORE they make it on to your to-do list. We talked about using a creative brief as a prerequisite to projects making it on your to-do list.

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Tomorrow Only – How to Grow Your Donor List with Facebook and Instagram Ads

Kivi's Nonprofit Communications Blog

You are missing out on a great way to: Grow your email list. You need to learn how to target: People who like your Page but aren’t on your email list. Not using Facebook or Instagram ads? Enhance email marketing campaigns. Re-engage past supporters. Acquire new donors.

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Clean Up Your Email List and Improve Your Online Fundraising Results

Kivi's Nonprofit Communications Blog

For years now, we’ve been urging you to clean up your email lists by deleting those email addresses that don’t engage with your content after several months (or at least suppressing them from future mailings if you don’t have the heart to actually delete them). So what does this have to do with cleaning up your email list? The post Clean Up Your Email List and Improve Your Online Fundraising Results appeared first on Kivi's Nonprofit Communications Blog.

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3 Nonprofit Email Unsubscribe Pages That Might Inspire You

Kivi's Nonprofit Communications Blog

You have a great chance at keeping those people on your email list if you give them the right choices and do it in a way that is EASY and QUICK for them to process. So instead of asking people what they do want, they go ahead and give them the list of things they don’t want.

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Grow your email list without spending money

DonorDigital

Many nonprofits understand the importance of growing their email list but simply don’t have the funds to invest in list-building efforts. In addition, you may want to consider an email signup lightbox on the home page that pops up to request people join your list.

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Mark This Off Your To-Do List Before You Leave for the Holidays

Kivi's Nonprofit Communications Blog

So knock one more thing off your to-do list before you leave the office for the holidays and get your All-Access Pass now. The post Mark This Off Your To-Do List Before You Leave for the Holidays appeared first on Kivi's Nonprofit Communications Blog.

How to Connect Email Engagement to Your Big Goals

Kivi's Nonprofit Communications Blog

” After 12 months of no opens, clicks, or forms, they are moved to “Unengaged Non-Marketable” and opted out of our mailing list. This week, I analyzed our mailing list in two new ways that gave us information we can actually use to work toward our goals.

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