Cause Marketing or Corporate Philanthropy Program? It’s Not a Yes or No Question.

Cause Related Marketing

The question was prompted by a press release I saw recently announcing a new cause marketing effort from Godiva, the high-end chocolatier owned by the Turkish company Yildiz Holding, and headlined ‘Godiva Launches Philanthropy Program.’ Now Godiva almost certainly didn’t write the headline for the release I saw, but a quick reading made it clear that what Godiva was announcing was more a cause marketing than a corporate philanthropy effort.

Sheroes You Should Know: Inspiring Stories for #WomensHistoryMonth


These brilliant female figures in American space history are not so hidden anymore, thanks to the recently released book and critically acclaimed film about their contributions to the Mercury Program. Next up, Gay, along with poet Yona Harvey, will release Black Panther: World of Wakanda , making them the first black female duo to write for a Marvel comic. she·ro (pl. sheroes) : a woman regarded as a hero.

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