The four letter word that matters most in nonprofit marketing
Nonprofit Marketing Blog
JANUARY 19, 2011
Love of Liberia: Liberia: soap and healing. L.O.V.E. As in: 1.) Make your supporters feel loved. Show (don’t tell) the love you feel for the good you make possible. Be brave and unabashed on both counts. When you do, people stop in their tracks and start feeling right along with you. Don’t just tell stories. Tell love stories. Here are two amazing love stories for inspiration. Thanks Mark Rovner and Rebecca Higman for sending them to me!