Are your letters to major donors and donor prospects any good?
AUGUST 7, 2019
Long live one-to-one, highly relevant, personalized communications— including direct mail letters! Direct mail letters are powerful because, when done right, they make donors feel good. I’ll bet you have rarely (if ever) read the letters your co-worker’s sent to their portfolio of donors. Plus I’ve never seen any training offered to teach fundraisers how to write effective letters to their major donors. Direct mail is NOT dead!