Appeal Letter Do’s and Don’ts

Ann Green

We’ll start with some examples of what not to do and end with a couple of letters that got it right. You can use the term annual fund drive around the office, but keep it out of your appeal letter. I receive many appeal letters from organizations I don’t support.

3 Brutally Honest Appeal Letter Critiques Part 1

Wild Woman Fundraising

Sooooo I was cleaning out my files the other day and I found the first appeal letter I ever wrote. Join me in 3 brutally honest appeal letter critiques, starting with my very first appeal letter! Appeal Letter 1: 2006 domestic violence appeal letter that I wrote.

Letter 130

5 Clever Ways to Improve Your Thank Your Letters

Kivi's Nonprofit Communications Blog

Donors want something quite simple: a prompt, meaningful thank you letter and additional communication that explains how the donation was used. Write a Greeting Card, Not a Business Letter. What other edits have you made to your thank you letters to improve them?

Letter 207

4 More Clever Ways to Improve Your Thank You Letters

Kivi's Nonprofit Communications Blog

They write the letter, but you send it. Or ask board members to send a separate hand-written thank you note or even an email, as a follow-up to your “official” thank you letter. Fill out the form below to get 20 Dos and Don’ts of Nonprofit Thank You Letters.

Letter 207

How NOT to write a letter to your supporter community

iMarketSmart

Here’s an old letter from my alma mater. Although this letter is meant for the “community” (non-donors and donors), this is NOT how you should ever address people. What a dud of a letter! Learn how to write appeal letters to major donors that raise money.

Letter 164

Losing Donors Because of Bad Thank You Letters?

Kivi's Nonprofit Communications Blog

Did you know that the quality of your thank you letters can determine whether your donor gives again? Thank-you letters are incredibly important in turning a first-time donor into a life-long giver. Sending a thank you letter to your donors is not just the polite thing to do.

Letter 163

Rewriting an appeal letter: Making it better

Wild Woman Fundraising

Here’s another appeal letter for us to take a look at. ——————————————– How can we make this letter feel better? This can really heighten the urgency of your letter.

Letter 130

Case Study: How can you make your letter appeal better?

Wild Woman Fundraising

Draft 1 of the letter, page 1. If you’re like most people right now, you’re either sending your appeal letter or writing it furiously, to get it sent out ASAP. Inc, Kenita Pierce-Lewis , asked me to have a look at her appeal letter, to see what I could do with it.

Letter 155

How to ensure that your letter signer will sign your fundraising letter even if he/she doesn’t like it

iMarketSmart

I’ll skip to the end and tell you how: Set some ground rules with whoever you ask to sign your fundraising letter. Usually, a letter signer won’t sign a fundraising letter for the following reasons: a. >> How to write letters that raise money.

Letter 151

Tips for Better Nonprofit Thank You Letters

Kivi's Nonprofit Communications Blog

I received a very business-like form letter, really just slightly better than a receipt, in response to a recent charitable donation. What I should have received instead is a warm, welcoming thank you letter. Nonprofit Thank You Letters – 3 I Love. It happened again this week.

Letter 193

8 Great Ways to End Emails or Letters

iMarketSmart

The post 8 Great Ways to End Emails or Letters appeared first on MarketSmart | . Cultivation starts and ends with great communication. Goodbyes are just as important as hellos. So here are some great ways to end emails you send to donors: 1. First name], I’m really counting on you!

Email 180

Week of Freebies, Day 4: Dos and Don’ts for Nonprofit Thank You Letters

Kivi's Nonprofit Communications Blog

Our free download, 20 Dos and Don’ts for Nonprofit Thank You Letters , will tell you what you should (and shouldn’t) do when creating your thank yous for your donors. Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. .

Letter 181

King Arthur and Nonprofit Appeal Letter Stories

Wild Woman Fundraising

I would like to see more appeal letters experiment with Irony-in a story, irony looks like this: Pushed further and further from her goal-only to discover she’s been led right to it. Want more appeal letter advice? 3 Brutally Honest Appeal Letter Critiques.

Letter 130

3 Brutally Honest Appeal Letter Critiques Part 2

Wild Woman Fundraising

Did you read my first terrible appeal letter? This second brutally honest appeal letter critique is brought to you by the VNSNY. This appeal letter was sent to my great aunt from the Visiting Nurse Service of New York. What’s right with this appeal letter?

Letter 130

Dos and Don’ts for Nonprofit Thank You Letters [FREE Download]

Kivi's Nonprofit Communications Blog

Sending a thank you letter to your donors is not just the polite thing to do. Nonprofit thank you letters need to be thought of as a very important, highly strategic piece of communication. Fundraising Nonprofit Communications Thank-You Letters

Letter 188

Barth Syndrome Foundation Thank You Letter: Before and After

Kivi's Nonprofit Communications Blog

Nonprofit Communications Thank-You LettersWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now.

Letter 188

Why should you tell a story in your cover letter?

Wild Woman Fundraising

And Vanessa will be talking about telling your story in your cover letter. I think so often we see statistics, or at least when I read direct mail letters, a lot of times or even emails will throw four or five or maybe even more statistics in one sentence or in a paragraph.

Letter 148

Part 2: How to Write an Appeal Letter 101

Wild Woman Fundraising

how to write your appeal letter. Now we’re getting into Part 2, Which is ALL ABOUT writing the different parts of your direct mail letter. If you can repeat their name several times in the letter, it will grab their attention even more. Body of your letter.

Letter 130

Part 1: What is an Appeal Letter?

Wild Woman Fundraising

Do you like writing email or letters? Do you remember the joy of receiving a beautiful letter, and sending one in return? If so, this post is all about spreading your joy, and helping turn your writing skills to letters asking people to support your nonprofit.

Letter 155

A tale of two cities (in your appeal letter)

Wild Woman Fundraising

I’ve written about it before,(Check out my first post on how to write a story for your appeal letter here ) but today I want to ask you to think about another concept on how to write stories for your appeal letter. But what does this have to do with your nonprofit appeal letter?

Letter 130

Week of Freebies! Dos and Don’ts for Nonprofit Thank You Letters

Kivi's Nonprofit Communications Blog

Our free download, 20 Dos and Don’ts for Nonprofit Thank You Letters , will tell you what you should (and shouldn’t) do when creating your thank yous for your donors. Nonprofit Communications Thank-You Letters Happy Holidays!

Letter 184

Nonprofit Thank You Letters – 3 I Love

Kivi's Nonprofit Communications Blog

The standard, boring, impersonal form letter or email receipt doesn’t cut it. P.S. Here are some more posts on writing thank you letters. The standard, boring, impersonal form letter or email receipt doesn’t cut it. Nonprofit Communications Thank-You Letters

Letter 179

Do You Need an Appeal Letter Refresher Course?

Ann Green

You may have noticed an influx of appeal letters over the last few weeks. What’s not fine is the mediocre letters I see. Some of these organizations need a refresher course in appeal letter writing. Stand Out With an Amazing Appeal Letter.

Should you be worried about your appeal letter?

Wild Woman Fundraising

how to send appeal letters in bulk. Well, if you haven’t done the background work to make your letter successful, then YES. What is that background work that makes your letter successful? Kim Klein recommends sending 6 letters per year. What’s in your letter?

Letter 139

Guest post: Mary Cahalane on Thank You Letters!

Wild Woman Fundraising

Thank you letters were scary. How do you stretch “thank you for your gift” into a whole letter? But… thank you letters were still tough. So we wrote a brief, but heartfelt letter to these amazing people.

Letter 206

Part 3: How to Send an Appeal Letter

Wild Woman Fundraising

how to send appeal letters in bulk. Are you sending appeal letters for your nonprofit? If so, now you know why direct mail is important in fundraising, and how to write the parts of an appeal letter. Today we’re going to talk about how to SEND your appeal letter.

Letter 130

FREE Webinar: 5 Tips to Write the Ultimate Fundraising Cover Letter

Wild Woman Fundraising

Webinar Title: Free Webinar: 5 Tips to Write the Ultimate Fundraising Cover Letter. What if the problem is your cover letter? Are you wondering how to make your cover letter stand out? How can you show your connection to this cause in your cover letter?

Letter 130

Your fundraising letters helped by zombies

Fundraising Coach

Have you ever struggled with the active voice vs. passive voice in your fundraising letters ? While it's best to have two or three others read the fundraising letter before you send it, sometimes those people miss things too.

The 6 most read parts of any major gift solicitation letter

iMarketSmart

I’m always a bit baffled when I see fundraising letters that fail to take into consideration the following. Here are the 6 most read parts of any major gift solicitation letter: The sender (firstly, the donor wants to see who sent the letter).

Letter 173

How does an appeal letter edit work?

Wild Woman Fundraising

I recently did a series of webinars for National Meals on Wheels, and the latest one was on appeal letters. Here’s a sample letter that someone sent me, asking me for feedback. I decided to re-write the whole letter. Draft 1 of their letter, before I did anything: Dear Friend of <our nonprofit>, Aging is inevitable. Draft 2 of their letter, after the preliminary round of edits: <Date> First name, last name.

Letter 100

Rewriting an Appeal Letter : Cut out the Gangrene

Wild Woman Fundraising

Today we’re going to do a little medical clinic on this appeal letter. So that’s the letter. There is no urgency in this letter. the letter is all over the place. This appeal letter is pointless.

Letter 130

A Tool from the Vault – Simple Solicitation Letters

A Small Change

How long was your last solicitation letter? If you are like many non-profits today you probably said, “my letter was a page and a half, I told the donor all about my administrative rate, why they should give, how it will help them, what the program they are giving to is, what the program does, where their money went, where there money will go, how many people we serve, etc.” You cannot say everything in one solicitation or thank you letter.

Letter 133

Are Your E-Letters Connecting?

Social Media Bird Brain

"Letters" Image by *madalena-pestana* mostly away via FlickrI'm sorry I've been gone so long; I didn't mean to be. While I was away from this blog, I got an e-letter from one of the local nonprofits. Tags: open letter to the community small nonprofits plea letter e-letter nonprofits But as John Lennon's song put it, "Life is what happens when you're busy making other plans."While

Letter 100

How to Create an A+ Appeal Letter

Ann Green

One of the most important components is your letter. You want to create a letter that captures your donors’ attention right away and convinces them to donate. Here are some ways to ensure an A+ appeal letter. First, you need to get your donor to open your letter.

A winning formula to write your appeal letter

Wild Woman Fundraising

What makes a good appeal letter? For the last month I’ve been writing you posts and showing you examples and giving you free webinars all about what makes a good appeal letter. You’ve got How to get your appeal letter to eat its vegetables and take its vitamins.

Letter 148

Stand Out With an Amazing Appeal Letter

Ann Green

It’s it even tougher when you’re competing with scores of other organizations for your donors’ attention, although many of these appeal letters are mediocre at best, as Fundraising Consultant Mary Calahane pointed out in a recent post Warning: bad mail coming to a box near you. You can have an advantage if you stand out by creating an amazing appeal letter. First, you need to get your donor to open your letter. Start your letter with a compelling story.

Why do staff at smaller charities seem to have more time to write heartfelt thank you notes?

iMarketSmart

This is just my anecdotal experience, but it seems like smaller the organization… the more personal, relevant and heartfelt the ‘thank you letter’ is. Some charities send me amazing ‘thank you notes’ They are personal, relevant and heartfelt.

8 Great Ways to End Your Emails or Letters

iMarketSmart

I thought I’d see how many powerful ways I could end an email or letter in 10 minutes. The post 8 Great Ways to End Your Emails or Letters appeared first on MarketSmart. Ready… Go! First name], I’m really counting on you!

Letter 151

The Annotated Thank You Letter Template

Social Media Bird Brain

You all have what you need for a great letter, but the organization of the information is sometimes hard to nail down. This week I've put together a template for a thank you letter and commented on what I think each of the sections is meant to accomplish. donation thank you gratitude e-letter Small nonprofit writingThe Template Dear [name] Believe or not, the salutation can be a thorny subject. I worked for a Development Director who insisted that we.

Duplicate Solicitation Letters

A Small Change

There is a significant amount of overlap between donors who receive solicitation letters, and donors who become fans of your Facebook Page. (In Don’t send your solicitation letter at the same time as you send your Facebook update and email announcements. If you send off a letter, and a week later follow it up with an email, then the email acts as a reminder.

Letter 100