Are your letters to major donors and donor prospects any good?

iMarketSmart

Long live one-to-one, highly relevant, personalized communications— including direct mail letters! Direct mail letters are powerful because, when done right, they make donors feel good. That’s why I created this eBook titled The Ultimate Guide to Writing Major Donor Letters.

Letter 130

Losing Donors Because of Bad Thank You Letters?

Kivi's Nonprofit Communications Blog

Did you know that the quality of your thank you letters can determine whether your donor gives again? Thank-you letters are incredibly important in turning a first-time donor into a life-long giver. Sending a thank you letter to your donors is not just the polite thing to do.

Letter 252

Turning Lame Letters into Donor Delight

Kivi's Nonprofit Communications Blog

Fundraising Guest Bloggers Nonprofit Communications Thank-You LettersWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now.

Letter 275

4 More Clever Ways to Improve Your Thank You Letters

Kivi's Nonprofit Communications Blog

They write the letter, but you send it. Or ask board members to send a separate hand-written thank you note or even an email, as a follow-up to your “official” thank you letter. Fill out the form below to get 20 Dos and Don’ts of Nonprofit Thank You Letters.

Letter 228

Tips for Better Nonprofit Thank You Letters

Kivi's Nonprofit Communications Blog

I received a very business-like form letter, really just slightly better than a receipt, in response to a recent charitable donation. What I should have received instead is a warm, welcoming thank you letter. Nonprofit Thank You Letters – 3 I Love. It happened again this week.

Letter 274

5 Clever Ways to Improve Your Thank Your Letters

Kivi's Nonprofit Communications Blog

Donors want something quite simple: a prompt, meaningful thank you letter and additional communication that explains how the donation was used. Write a Greeting Card, Not a Business Letter. What other edits have you made to your thank you letters to improve them?

Letter 207

Dos and Don’ts for Nonprofit Thank You Letters [FREE Download]

Kivi's Nonprofit Communications Blog

Sending a thank you letter to your donors is not just the polite thing to do. Nonprofit thank you letters need to be thought of as a very important, highly strategic piece of communication. Fundraising Nonprofit Communications Thank-You Letters

Letter 271

How NOT to write a letter to your supporter community

iMarketSmart

Here’s an old letter from my alma mater. Although this letter is meant for the “community” (non-donors and donors), this is NOT how you should ever address people. What a dud of a letter! Learn how to write appeal letters to major donors that raise money.

Letter 164

Nonprofit Thank You Letters – 3 I Love

Kivi's Nonprofit Communications Blog

The standard, boring, impersonal form letter or email receipt doesn’t cut it. P.S. Here are some more posts on writing thank you letters. The standard, boring, impersonal form letter or email receipt doesn’t cut it. Nonprofit Communications Thank-You Letters

Letter 266

Week of Freebies! Dos and Don’ts for Nonprofit Thank You Letters

Kivi's Nonprofit Communications Blog

Our free download, 20 Dos and Don’ts for Nonprofit Thank You Letters , will tell you what you should (and shouldn’t) do when creating your thank yous for your donors. Nonprofit Communications Thank-You Letters Happy Holidays!

Letter 259

Your fundraising letters helped by zombies

Fundraising Coach

Have you ever struggled with the active voice vs. passive voice in your fundraising letters ? While it's best to have two or three others read the fundraising letter before you send it, sometimes those people miss things too.

Appeal Letter Writing 101

Ann Green

While your donors will be receiving a multitude of appeal letters, many organizations seem to go on autopilot and send a generic, boring appeal. Let’s get back to basics with a little appeal letter writing 101. First, you need to get your donors to open your letter. Start your letter with a compelling story. Include an engaging color photo in your letter or on your pledge form. Don’t make your letter all about your organization.

Appeal Letter Do’s and Don’ts

Ann Green

We’ll start with some examples of what not to do and end with a couple of letters that got it right. You can use the term annual fund drive around the office, but keep it out of your appeal letter. I receive many appeal letters from organizations I don’t support.

The Purpose of a Thank You Letter is to Thank Your Donors

Ann Green

You would think the purpose of a thank you letter is to thank your donors, but way too many of them have barely an ounce of gratitude. Don’t shortchange your donors with a lame, generic thank you letter. At the very least, your donors should get a letter, even if they’ve donated online.

How to ensure that your letter signer will sign your fundraising letter even if he/she doesn’t like it

iMarketSmart

I’ll skip to the end and tell you how: Set some ground rules with whoever you ask to sign your fundraising letter. Usually, a letter signer won’t sign a fundraising letter for the following reasons: a. >> How to write letters that raise money.

Letter 151

8 Great Ways to End Emails or Letters

iMarketSmart

The post 8 Great Ways to End Emails or Letters appeared first on MarketSmart | . Cultivation starts and ends with great communication. Goodbyes are just as important as hellos. So here are some great ways to end emails you send to donors: 1. First name], I’m really counting on you!

Email 180

Week of Freebies, Day 4: Dos and Don’ts for Nonprofit Thank You Letters

Kivi's Nonprofit Communications Blog

Our free download, 20 Dos and Don’ts for Nonprofit Thank You Letters , will tell you what you should (and shouldn’t) do when creating your thank yous for your donors. Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. .

Letter 194

How to Create an A+ Appeal Letter

Ann Green

One of the most important components is your letter. You want to create a letter that captures your donors’ attention right away and convinces them to donate. Here are some ways to ensure an A+ appeal letter. First, you need to get your donor to open your letter.

An Open Letter to My Conservative Readers

Kivi's Nonprofit Communications Blog

In the last 24 hours, two of my favorite nonprofit marketing bloggers who I admire as colleagues and love as friends had the same experience: a reader admonished them for using examples from pro-choice organizations in their blogs and e-newsletters.

Letter 269

A 2-step fundraising letter audit

Fundraising Coach

Pull out your most recent fundraising letter. ” If the green is more prominent than the red, you’re writing your fundraising letters correctly. Other Possibly Related posts: Start your year-end fundraising letter strategy today! Love (Stewardship) fundraising letter

Letter 102

A Tool from the Vault – Simple Solicitation Letters

A Small Change

How long was your last solicitation letter? If you are like many non-profits today you probably said, “my letter was a page and a half, I told the donor all about my administrative rate, why they should give, how it will help them, what the program they are giving to is, what the program does, where their money went, where there money will go, how many people we serve, etc.” You cannot say everything in one solicitation or thank you letter.

Letter 157

How to Write an Appeal Letter that Stands Out

Ann Green

Your donors will receive a multitude of appeal letters this fall and many of them will be the same old generic, boring appeal. First, you need to get your donors to open your letter. Start your letter with a compelling story. Don’t make your letter all about your organization.

8 Great Ways to End Your Emails or Letters

iMarketSmart

I thought I’d see how many powerful ways I could end an email or letter in 10 minutes. The post 8 Great Ways to End Your Emails or Letters appeared first on MarketSmart. Ready… Go! First name], I’m really counting on you!

Letter 194

Should Your Direct Mail Appeal Letters Be Kept to One Page?

Kivi's Nonprofit Communications Blog

During our direct mail appeal letter training , we invariably get asked about appeal letter length: How many pages should our letter be? But the length of the letter is NOT your primary concern … and boards often don’t see that. That a 2-page letter does worse.

Throw statistics out of your fundraising letters!

Fundraising Coach

Often our fundraising letters or newsletters look like this: We shook 2031 hands and fed 62 children and fixed 423 sashes with a 97.3% This week, review the rest of this year’s fundraising letters and see about removing analytical words.

The 6 most read parts of any major gift solicitation letter

iMarketSmart

I’m always a bit baffled when I see fundraising letters that fail to take into consideration the following. Here are the 6 most read parts of any major gift solicitation letter: The sender (firstly, the donor wants to see who sent the letter).

Letter 173

Do You Need an Appeal Letter Refresher Course?

Ann Green

You may have noticed an influx of appeal letters over the last few weeks. What’s not fine is the mediocre letters I see. Some of these organizations need a refresher course in appeal letter writing. Stand Out With an Amazing Appeal Letter.

Are Your E-Letters Connecting?

Social Media Bird Brain

"Letters" Image by *madalena-pestana* mostly away via FlickrI'm sorry I've been gone so long; I didn't mean to be. While I was away from this blog, I got an e-letter from one of the local nonprofits. Tags: open letter to the community small nonprofits plea letter e-letter nonprofits But as John Lennon's song put it, "Life is what happens when you're busy making other plans."While

Letter 100

The Annotated Thank You Letter Template

Social Media Bird Brain

You all have what you need for a great letter, but the organization of the information is sometimes hard to nail down. This week I've put together a template for a thank you letter and commented on what I think each of the sections is meant to accomplish. donation thank you gratitude e-letter Small nonprofit writingThe Template Dear [name] Believe or not, the salutation can be a thorny subject. I worked for a Development Director who insisted that we.

Is your fundraising letter as effective as this bag of coffee?

Fundraising Coach

Is your fundraising letter as good? Are you writing your fundraising letters this persuasively? Do donors say "wow" after reading your letter or your nonprofit's thank you? The post Is your fundraising letter as effective as this bag of coffee?

Letter 111

Duplicate Solicitation Letters

A Small Change

There is a significant amount of overlap between donors who receive solicitation letters, and donors who become fans of your Facebook Page. (In Don’t send your solicitation letter at the same time as you send your Facebook update and email announcements. If you send off a letter, and a week later follow it up with an email, then the email acts as a reminder.

Letter 111

One Big Myth about Direct Mail Appeal Letters

Kivi's Nonprofit Communications Blog

Each time we hold our Direct Mail for Small Nonprofits E-clinic , Tom Ahern and I have to help the participants overcome their pre-conceived ideas of what makes a great direct mail appeal letter. They ASSUME that a 1-page letter is the BEST. That a 2-page letter does worse.

How to Write a Letter to the Editor that Gets Published and Read (Case Study)

Getting Attention

Mila Rosenthal, Executive Director of HealthRight International , is a Letter to the Editor (LOE) expert with a significant record of success. Here are Rosenthal’s tips for your Letters to the Editor: Identify which type of Letter to the Editor you are writing.

Stand Out With an Amazing Appeal Letter

Ann Green

It’s it even tougher when you’re competing with scores of other organizations for your donors’ attention, although many of these appeal letters are mediocre at best, as Fundraising Consultant Mary Calahane pointed out in a recent post Warning: bad mail coming to a box near you. You can have an advantage if you stand out by creating an amazing appeal letter. First, you need to get your donor to open your letter. Start your letter with a compelling story.

Writing Your Own Direct Mail Appeal Letter This Year? You Got This!

Kivi's Nonprofit Communications Blog

You don’t need to hire a firm in order to have a successful appeal letter. Next week Tom Ahern joins us for his direct mail appeal e-clinic where he will show you how you can create a successful year-end direct mail appeal letter in-house.

How to Create an Awesome Appeal Letter

Ann Green

Many of you are getting ready for your year-end appeal, and the cornerstone of your campaign is your appeal letter. You want to create an awesome letter that captures your donors’ attention right away and convinces them to donate. Here are some ways to ensure a successful letter.

What impression does your Thank-You letter make?

Get Fully Funded

The first sentence of your Thank-You letter is your first impression with your donor in acknowledging their gift. How do you mess up the first line of a Thank-You letter? If your letter sounds like that, it’s time to change it! How do you start your letter off on the right foot? Imagine a letter that starts like this: “We needed you and you were there.” And your well-written, warm letter will give them that reassurance. .

Write Your Own Appeal Letter and Raise More [Starts Next Week]

Kivi's Nonprofit Communications Blog

If you want to write a direct mail appeal letter that will blow your supporters away (and raise more money), join us next week for: Writing Successful Direct Mail Appeal Letters In-House. If you want to write your best appeal letter ever in 2016, join us next week!

Letter 151

The 4 Key Qualities of Amazing Thank You Letters

Fundraising 123

Put your donors – and your thank you process – first this year by including these four key components for effective and memorable donor thank you letters. Take the time to customize your thank you letters. Don’t look at sending out thank you letters as drudgery – use it as an opportunity to be creative and connect with your donors. As you write your thank you letters, imagine all of the good you do with the donor in the center.

Letter 167

9 simple pointers for writing better emails and letters to your donors

iMarketSmart

Recommendations: >> How to write letters that raise money. >> How NOT to write a letter to your supporter community. The post 9 simple pointers for writing better emails and letters to your donors appeared first on MarketSmart | . I failed to get into business school. I hoped to be a business major at the University of Maryland in the 80’s. But my ability to read, comprehend and recapitulate the institution’s business lessons was not so good.

Email 142

Writing Fundraising Letters: What Should You Consider?

Fundraiser Ideas

In simple terms, this means that of fifty fundraising letters sent only one produces a positive response from its recipient. Your organization’s fundraising letters should find a balance between the benefits to the donor and the needs of the nonprofit or charity.

Letter 170

Letters or In-Person Solicitations

A Small Change

When do you send out a letter, and when do you meet with someone in person? What is your cut off for asking for a gift in person versus in a letter? Related posts: Annual Board Solicitations Sample Solicitation Semantics Simple Solicitation Letters Eloquence in Equivalencies To Measure or Not to Measure. We only have so much time every day as development professionals, so we need to make sure our time is well used.

Letter 113

Why do staff at smaller charities seem to have more time to write heartfelt thank you notes?

iMarketSmart

This is just my anecdotal experience, but it seems like smaller the organization… the more personal, relevant and heartfelt the ‘thank you letter’ is. Some charities send me amazing ‘thank you notes’ They are personal, relevant and heartfelt.