Kivi's Nonprofit Communications Blog

JUNE 27, 2017

It’s time for you to step up and lead, from right where you are. Just about every week, I talk to nonprofit communications directors who have “limiting beliefs” that are holding them back. Limiting beliefs are ideas or assumptions that you have about yourself, your situation, or others that limit your ability to succeed. But limiting beliefs are just that: beliefs. They are not indisputable facts, and they are often flat-out wrong.

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Lead Leads Communications Permission 160

Fundraising Coach

NOVEMBER 9, 2018

SUB: Who’s leading the army? First, he showed a picture of a soldier leading an army. He said that nonprofits tend to think of donors this way: the nonprofit is out in front (like the lead soldier) leading an army of committed donors, willing to sacrifice for the nonprofit’s cause. He then showed a reversed image: a soldier leading the same army in a different direction. As you prepare your mailings, ask yourself who you see leading the army you picture.

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Lead Leads Storytelling March 63

The Nonprofit Consultant

JUNE 4, 2020

To be a successful blogger we are told, "Be authoritative! Demonstrate your expertise!" But the truth is, all any of us can ever do is to write from our limited experience, share the lessons we have learned, and hope it helps somebody in their own journey. In the end, we are all in a constant process of learning. Even the so-called experts and teachers - if they're good at what they do - are still learning.

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Lead Leads Laos Minneapolis 54

iMarketSmart

MAY 23, 2016

Here are 5 proven reasons why fundraisers won’t call their leads to ask for donations: Fear of rejection: This is the most common reason for call reluctance. Nine out of ten times, your hot lead will be glad you did. But if you offer your hot leads value when you reach out to them, they’ll be glad you interrupted whatever they were doing. Be real with your hot leads.

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iMarketSmart

JULY 25, 2016

The post 5 thoughts that might lead your supporters to feel donor remorse appeared first on MarketSmart | . Fundraising Lead Generation Major Giving Planned Giving asking for donations charity blog donor acquisition donor cultivation donor remorse fundraising tips major givingHere are some of the thoughts crossing your donors’ minds while you’re asking them to support your cause: Will they say thank you or just take my money and run?

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EveryAction

FEBRUARY 2, 2017

Established in 1979, the National Immigration Law Center (NILC) is one of the leading organizations in the U.S. DRUM has mobilized and built the leadership of thousands of low-income, South Asian immigrants to lead social and policy change that impacts their own lives- from immigrant rights to education reform, civil rights, and worker’s justice. The last few days have been equal parts terrifying, challenging, and complicated.

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Lead Leads Organization Organic 191

Kivi's Nonprofit Communications Blog

JANUARY 15, 2015

She’ll be leading webinars, providing coaching, and writing blog posts for us among other things. Follow these leads: 1) Trend: Political divide —Republicans and Democrats are more divided along ideological lines—and partisan antipathy is deeper and more extensive—than at any point in the last two decades. Get out there and market like a ballroom dancer—they lead, you follow.

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Lead Leads Political Barriers 155

A Small Change

NOVEMBER 2, 2009

Sometimes the difference between a lead and everyone else is just a frame of mind. Unless you have a specific contrary reason, everyone connected to your organization should be considered a lead. Staff, volunteers, big donors, little donors, board members, and alumni all are leads. It is important that you frame your message in an appropriate way to each of these groups but they are all still leads.

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Social Media Bird Brain

APRIL 16, 2014

Engagement comes from content. And the most often given advice about content? Make it good. But what, exactly does that mean? What is good content? Relevancy, Timeliness Informative, Funny, or Touching Presentation Visual/Audial Inviting Comment or Elaboration Relevancy, Timeliness Via Media Republic/Global Voices What you''re posting about has to be something meaningful to your audience.

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Lead Leads Content Global 153

EveryAction

MAY 16, 2018

Their vision is to become a national leader in the sphere of youth and family behavioral health, and in many areas they are already leading the way. The Village Network considers itself a not-for-profit with a for-profit mentality, in the sense that they use sound business principles such as research-based leadership to build a forward-thinking and constantly developing model for helping youth rise above adverse childhood experiences to lead healthy and positive lives.

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Lead Leads Organization Organic 156

iMarketSmart

SEPTEMBER 25, 2014

But I’ve heard people tell me they’d rather have less, more qualified leads (ready to make a legacy giving decision and take action). I disagree because you never know which leads are qualified or not. So you need to generate lots of attention and interest (leads) and cultivate them forever with solid, donor-centric “drip” marketing. Widen the funnel… more leads is better. It’s a good problem to have.

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Lead Leads Plan Funnel 122

Fundraising Breakthroughs

FEBRUARY 7, 2015

Attorneys, who advance a cause based purely upon rationally based argument knowing full well that the rhode island lead paint law be charged with a Rhode Island for one year filing. From the rhode island lead paint law a criminal case. It is extremely important because the rhode island lead paint law of child support. The Family Court determines equitable division of the rhode island lead paint law and public buildings. Island Law Lead Paint Rhode

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Law Lead Leads Rhode Island 45

Getting Attention

FEBRUARY 16, 2012

That’s why the lead or opening paragraph of your next opinion editorial is so important. Tie your lead to an event that is already in the news. That’s the test of whether a lead works. Guest bloggerMargot Friedman, principal of Dupont Circle Communications, conducts trainings on writing and placing opinion editorials. Please like Op Ed Talk with Margot on Facebook to share op-ed tips and strategies. Remember those posters in your high school hallway that said, “SEX!

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Lead Leads Writing Poster 165

Kivi's Nonprofit Communications Blog

MARCH 3, 2015

Save this blog post and steal these phrases for your leads and transitions. Leads. I know this isn’t pleasant… Did we leave a favorite lead or transition of yours off the list? Photo Credit: https://flic.kr/p/oQdBuA. p/oQdBuA. Do you break out in a sweat trying to write the first line of your email appeal or advocacy alert? And do you struggle with connecting ideas in your donor communications? . You’re not alone.

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iMarketSmart

FEBRUARY 19, 2018

Let’s get started with the job description stuff noting that it is wise to invest in an entry-level lead outreach associate to open up lines of communication and dialogue. Here is the type of person you’ll want to find along with a loose job description: Job description: Lead Outreach Associate. The main task of a Lead Outreach Associate is to call and email potential donors who have shown interest in making a gift.

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iMarketSmart

NOVEMBER 3, 2017

Qualified supporters in cultivation – Once you have qualified your leads and collected great information about them, their interests and their desires, next you’ll need to prioritize them for outreach (unless you have the staff and free time to call all of your qualified leads). Highly-qualified outreach-ready leads. In the private sector they are called ‘ sales-ready leads ‘ Of course, fundraisers are not salespeople.

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iMarketSmart

NOVEMBER 11, 2012

In order to generate highly-qualified leads for planned gifts, you’ve got to offer something to your prospects. Here are some titles for free reports that we have found generate leads effectively: How to make a gift that costs nothing now. Content marketing Fundraising lead generation marketing Planned Giving Planned giving Planned Giving Marketing strategy

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Lead Leads Generation Content 116

Fundraising 123

JANUARY 27, 2010

Starting February 18, Michael is leading a 4-week telecourse on storytelling for change, an affordable hands-on program for nonprofits seeking to craft a bigger story. Who Do You Truly Represent? It's easy to tell the story of the clients you serve -- especially in 2010, if you have a flip video camera, a social media platform and a few juicy questions to ask. Unfortunately, it's much harder to tell a story with which your donors can identify.

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Lead Leads Question Bundling 170

A Small Change

NOVEMBER 4, 2009

I wrote earlier this week about “ What’s a Lead ” and today I’m going to talk about responding to these leads. When you come back from an event you attended, what do you do with your leads? Related posts: What’s a Lead Getting a Hold of People Event Invitation Mistakes Drowning in Agendas Who Likes Meetings? Does it take months before any of these people ever hear from you again? I’ve found that people have very short-term memory when you first meet them.

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Lead Leads Linkedin Email 108

Cause Related Marketing

JULY 5, 2012

Torque MMA , a supplier of apparel and mats to the mixed martial arts community, has developed a three-part cause marketing promotion that may be exactly what the doctor ordered for cause marketers everywhere. In the past, I’ve been critical of cause marketing efforts that front-load all their promotional efforts.

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Lead Leads Companies Cause Marketing 180

The Agitator

MAY 12, 2014

Rich Brooks at Flyte New Media pitches 15 Ways Video Helps You Generate More Online Leads. Yes, it’s a pitch, but the advice holds water. Video improves your search engine visibility. Google and Bing like video. YouTube is the number two search engine in the world. Nuf said. Over one billion people watch a YouTube video each month. Video is the most engaging online medium. Video will help you increase your online conversions. It’s not just about attention, after all.

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Lead Leads Search Engine Youtube 63

Kivi's Nonprofit Communications Blog

JULY 27, 2009

If you are wondering how the leading nonprofits in U.S. Online coverage leads to more traffic to your site than more traditional PR. In other words, many marketers think the outbound campaign is doing the heavy lifting, and the landing page exists simply as a passive collection cup for all the sales or leads generated by the campaign. Many organizations fail to maximize the 100 hours of PR opportunity in converting traffic to leads.

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Lead Leads Media Traffic 149

Social Media Bird Brain

SEPTEMBER 10, 2010

Image by ydhsu via FlickrNonprofits always need volunteers to help out. Small nonprofits really need them. Although it would be nice if they always turned up when you needed them, knowing your mission and objectives, we all know they don’t. Sometimes they come from high-schools which give extra credit for volunteer work or may even require it as part of a particular curriculum, and sometimes they.

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Lead Leads High School Objectives 131

Mission Minded

AUGUST 19, 2014

Strong brands lead to desired interactions. Here’s why brand should matter to you: your organization’s brand offers your target audiences a shortcut for: (1) understanding who you are and what value they might derive from engaging with you, and then (2) acting accordingly. They quickly attract the audiences who align with their values, appreciate what […].

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Lead Leads Interactive Audience 65

Non Profit Marketing 360

SEPTEMBER 20, 2011

Most (post-)industrial western societies tend to see aging as a decline from the creativity and energy of young adulthood. The experiences and wisdom of longer life tend to be downplayed against the physical changes wrought by age. But older people tend to know better: they want the young to appreciate that the teens and early twenties are the difficult years, whereas the engaged peace of being over 50 is really where the action is.

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Aging Lead Leads Canada 109

The Agitator

MAY 16, 2018

They were able to combine mission outreach – helping people with a greater likelihood of hangnails manage their risk and get diagnosed – with their development efforts using an online lead generation campaign. The natural assumption is that most donors to the American Hangnail Society either have hangnails or care about someone who does. Yes, as you can tell, we are anonymizing a disease-focused charity. There is not, to my knowledge, an American Hangnail Society (AHS). (Yet;

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Sea Change Strategies

JULY 9, 2013

In this three-minute video Derek Siver dissects one of the funniest videos on the Internet and convincingly makes the case that becoming a “first follower” is an underestimated form of leadership. He says, “The first follower is what transforms a lone nut into a leader.” ” I don’t know about you, but this idea of the risk that first followers take really stuck with me.

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J Campbell Social Marketing

NOVEMBER 16, 2018

2) Share behind-the-scenes content leading up to #GivingTuesday. People are willing and able to impulse buy items directly from Pinterest – so that leads me to believe that they would be comfortable making impulse donations as well! Here are a few ways to use Pinterest to lead up to Giving Tuesday: Create a unique Pinterest board showcasing the various donation levels of your Giving Tuesday campaign – what does a $10 donation get, $25, $100?

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Selfish Giving

FEBRUARY 3, 2021

Five underused video ideas to generate partnership leads. Three things this week. Dan Cohen of Cause Partners did a wicked awesome job last week laying down the knowledge on selling corporate partnerships. This is a Cause Docs clinic you either don't want to miss or should listen to again!

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Non Profit Marketing 360

AUGUST 30, 2011

Image via Wikipedia. Dr. Kejal Kantarci, a radiologist at the Mayo Clinic in Rochester, MN, and her team of chemists and brain surgeons have recently published findings of their work that might be the clue to screening those likely to develop some form of dementia – as much as twenty years before visible signs appear. The report came out this week in the e-journal Neurology.org , and can only be accessed through a subscription.

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Aging Lead Leads Tennessee 122

Selfish Giving

FEBRUARY 27, 2019

Everyone wants more hot leads (direct inquiries from potential partners). But what about warm leads (someone who shows interest in your organization)? Would you like more warm leads if I showed you two ways to get them??? For the leads. If a company visits these pages they are signaling interest and could be a great lead for you. Okay, here you go. First, every nonprofit should have an email pop-up on its homepage.

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Social Marketing and Social Change

MARCH 18, 2011

The US Institute of Medicine (IOM) has again tackled the difficult problem of turning a cacophony of priorities and objectives for improving Americans' health that is Healthy People 2020 into something that, as they put it in their Leading Health Indicators for Healthy People 2020 Letter Report this week: ".should Hopefully this list of Leading Health Indicators (LHIs) will survive longer than the ones created for Healthy People 2010.

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Lead Leads Objectives Behavior 63

iMarketSmart

JUNE 15, 2016

Fundraising Lead Generation best practices for fundraising best practices for planned giving fundraising blog fundraising tips highly qualified leads lead generation for major gifts Lead generation for planned giving legacy gift marketing major gift cultivation major gift fundraising nonprofit lead generation philanthropy blog solve problemsWhat donors value is often their time without you and not their time with you. That’s right. I said it.

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Marketing for Nonprofits

MARCH 2, 2013

Now, GO FORTH and LEAD! Here is another inspiring TED talk for you. I LOVE Seth Godin's humor and his call to DO SOMETHING IMPORTANT TO CHANGE THE WORLD. I am trying to do this at The Global Fund for Children because I truly believe that ALL children deserve the right to be safe, healthy, happy, and productive, regardless of where they are born. Don't you? According to Godin, there are 4 things you need to do if you truly want to do make a difference in this life.

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Selfish Giving

NOVEMBER 11, 2020

Good news. No nonprofit is too small for a corporate partnership! Yay.right? Now the bad news. Small nonprofits should not actively focus on corporate partnerships.

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San Francisco Corporate Lead Leads 52

Selfish Giving

AUGUST 5, 2020

This chain of fabric stores is taking the lead on masks and is willing to lose customers over the issue. I'm taking a few days off this week so I'm keeping this week's newsletter shorter than usual. Happy August ???and and see you next week! ?? Partnership Notes 1.

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Nonprofit Marketing Blog

MAY 27, 2011

Emotion must lead, reason must follow. Are you about to start a conversation with a statistic? Because that’s how you commune with the human brain. Emotion first, reason second. Heart, then facts. Please, REMEMBER THIS. Whatever your cause, whoever your audience, you must start every conversation with the emotional heart of your cause, not the facts of its scope or scale in the world.

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Lead Leads Statistics Rules 58

Blue Sky Collaborative

MAY 7, 2010

It is very difficult to raise money right now. Sponsorships and grants are down. Major donor prospects have dried up. Fortunately we have good news to share. Our clients who are using SWEET Fundraising Software for their walkathons and pledge.

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Software Lead Leads Raising Money 100

iMarketSmart

OCTOBER 21, 2016

Fundraising Lead Generation asking for donations charity blog engagement fundraising fundraising asking styles fundraising strategy fundraising tips major donor fundraising nonprofit lead gen nonprofit lead generation nonprofit marketing planned gift marketing ways to ask for a donationAccording to Brian Saber, “Your ‘Asking Style’ is based on your personality and unique set of strengths in fundraising.”

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Cause Related Marketing

FEBRUARY 10, 2012

The youngest person ever to attempt a solo crossing trip to the South Pole on snowshoes, the bass player for Kanye West’s touring band, Tony Stewart’s left side tire changer, a participant at a Susan G. Komen Race for the Cure event and OK-GO all share something in common; they want to be or are being sponsored. Each of these examples offers lessons for a charity that wants their cause marketing to get sponsored, too.

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Mission Paradox Blog

JANUARY 25, 2010

In the business world they call it second mover advantage. Some organization (the first mover) brings a new product, or new idea to the market.    Another organization watches the move, learns from it and then copies it (the second move). It's called an advantage because the second person can learn from the mistakes the first guy made, copy what they did right and then execute. How do you get this advantage? Learn from other people.

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iMarketSmart

JUNE 28, 2017

Lead Generation Major Giving cultivation for major gifts lead generation for major gifts major donor proposals major gift cultivation major gift officer performance evaluationDialogue. Major donors expect to be able to have a dialogue with an organization and its staff. Permission. Major donors expect to maintain power over whether or not they grant permission for dialogue to happen. Convenience. Major donors expect their engagements to be convenient for them. Focus.

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Marketing for Nonprofits

AUGUST 15, 2012

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