Communications Directors, Step Up and Lead

Kivi's Nonprofit Communications Blog

It’s time for you to step up and lead, from right where you are. Just about every week, I talk to nonprofit communications directors who have “limiting beliefs” that are holding them back.

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5 reasons fundraisers won’t call their hot leads

iMarketSmart

Here are 5 proven reasons why fundraisers won’t call their leads to ask for donations: Fear of rejection: This is the most common reason for call reluctance. Nine out of ten times, your hot lead will be glad you did. But if you offer your hot leads value when you reach out to them, they’ll be glad you interrupted whatever they were doing. Be real with your hot leads.

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Trending Sources

YOU HAD ME AT HELLO: 54 Ideas For Strong Leads And Smooth Transitions in Your Appeals and Action Alerts

Kivi's Nonprofit Communications Blog

Save this blog post and steal these phrases for your leads and transitions. Leads. I know this isn’t pleasant… Did we leave a favorite lead or transition of yours off the list? Photo Credit: https://flic.kr/p/oQdBuA. p/oQdBuA.

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Op Eds: Writing Leads that Grab Readers by the Lapels

Getting Attention

That’s why the lead or opening paragraph of your next opinion editorial is so important. Tie your lead to an event that is already in the news. That’s the test of whether a lead works.

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Six Points for Good Content Leading to Engagement

Social Media Bird Brain

Engagement comes from content. And the most often given advice about content? Make it good. But what, exactly does that mean? What is good content?

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Emotion must lead, reason must follow

Nonprofit Marketing Blog

Emotion must lead, reason must follow. Are you about to start a conversation with a statistic? Because that’s how you commune with the human brain. Emotion first, reason second. Heart, then facts. Please, REMEMBER THIS. Whatever your cause, whoever your audience, you must start every conversation with the emotional heart of your cause, not the facts of its scope or scale in the world.

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The Problem with Having Too Many Planned Giving Leads

iMarketSmart

But I’ve heard people tell me they’d rather have less, more qualified leads (ready to make a legacy giving decision and take action). I disagree because you never know which leads are qualified or not. Widen the funnel… more leads is better.

6 major donor expectations you simply cannot ignore

iMarketSmart

Lead Generation Major Giving cultivation for major gifts lead generation for major gifts major donor proposals major gift cultivation major gift officer performance evaluationDialogue. Major donors expect to be able to have a dialogue with an organization and its staff. Permission.

What’s your fundraising asking style?

iMarketSmart

Fundraising Lead Generation asking for donations charity blog engagement fundraising fundraising asking styles fundraising strategy fundraising tips major donor fundraising nonprofit lead gen nonprofit lead generation nonprofit marketing planned gift marketing ways to ask for a donation

9 content offers that work well to generate planned giving leads

iMarketSmart

In order to generate highly-qualified leads for planned gifts, you’ve got to offer something to your prospects. Here are some titles for free reports that we have found generate leads effectively: How to make a gift that costs nothing now. Content marketing Fundraising lead generation marketing Planned Giving Planned giving Planned Giving Marketing strategy

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Be a Heretic. Choose a Cause You Love. Lead.

Marketing for Nonprofits

Now, GO FORTH and LEAD! Here is another inspiring TED talk for you. I LOVE Seth Godin's humor and his call to DO SOMETHING IMPORTANT TO CHANGE THE WORLD. I am trying to do this at The Global Fund for Children because I truly believe that ALL children deserve the right to be safe, healthy, happy, and productive, regardless of where they are born. Don't you? According to Godin, there are 4 things you need to do if you truly want to do make a difference in this life.

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The 6 most read parts of any major gift solicitation letter

iMarketSmart

Fundraising Lead Generation Major Giving cultivation for major gifts fundraising copywriting lead generation for major gifts major donor proposals Nonprofit Marketing Blog nonprofit marketing tips Professor Siegfried Vogele

Brick wall redux: Practical tips for leading change

Nonprofit Marketing Blog

Today, I finished reading John Kotter’s book, A Sense of Urgency *. It’s full of good advice on how to spark a burning desire for your agenda. If you are frustrated, you should buy this book and read it right away. What I learned was complacency and “false urgency” are the biggest barriers to getting things done. Complacency is comfort with the status quo, generated by past success or perceived success. False urgency by contrast comes from failure.

12 Fundraising Questions Major and Planned Gift Officers Should Be Asking

iMarketSmart

>> 12 Questions that Lead to a Better Fundraising Story. >> Everyone says the number one reason why people give is because they were asked.

9 simple pointers for writing better emails and letters to your donors

iMarketSmart

Fundraising Lead Generation best fundraising emails fundraising email ideas fundraising emails best practices lead generation for major gifts major donor fundraising major gift fundraising blog marketing planned gifts nonprofit email marketing planned gift marketing ideasI failed to get into business school. I hoped to be a business major at the University of Maryland in the 80’s.

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Is your organization really that special?

iMarketSmart

Fundraising Lead Generation Major Giving Planned Giving engagement fundraising legacy gift solutions major gift fundraising solution major gift solutions nonprofit lead generation nonprofit marketingSorry. It isn’t.

12 Questions that Lead to a Better Fundraising Story

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Starting February 18, Michael is leading a 4-week telecourse on storytelling for change, an affordable hands-on program for nonprofits seeking to craft a bigger story. Who Do You Truly Represent? It's easy to tell the story of the clients you serve -- especially in 2010, if you have a flip video camera, a social media platform and a few juicy questions to ask. Unfortunately, it's much harder to tell a story with which your donors can identify.

Fail more.

iMarketSmart

Fundraising Major Giving Planned Giving best practices for planned giving donor cultivation engagement fundraising Lead generation for planned giving leads major donor fundraising major gift marketing marketing marketing tips Philanthropy results Selling“ I have not failed.

You don’t own your donors

iMarketSmart

You don’t own your donors.Too many times I’ve heard chapters say that they don’t want to share planned giving leads with their main office out of fear for lost local revenue. Here’s the deal folks.

The 5 p’s of engagement fundraising

iMarketSmart

Involvement leads to commitment. Digital Marketing Fundraising Lead Generation strategy best charity blogs charity donor centered fundraising donor centric communications donor engagement ideas donor retention ideas1- Permission. Donors have immense power these days.

Why the only thing to fear is fear itself.

iMarketSmart

Fundraising Lead Generation fundraising tips Lead generation for planned giving major gift fundraisingI think nonprofits need to be more real. More genuine. Less formal. And, less afraid of being real and genuine.

3 major donor myths broken by Andrew Olsen

iMarketSmart

Digital Marketing Direct Marketing Fundraising Major Giving Andrew Olsen Fundraising Myths lead generation for major gifts major donor fundraising major donor myths smartideas blogAndrew Olsen knows a thing or two about direct marketing.

A harsh reality most fundraisers don’t want to face

iMarketSmart

What donors value is often their time without you and not their time with you. That’s right. I said it. And I know it’s hard to take. Sadly, as time goes on, the value your donors place on their time will only grow since the more money people have, the less time they have. Tweet this!

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The 4 levels of donor commitment according to Mal Warwick

iMarketSmart

Direct Marketing Fundraising Lead Generation Major Giving Planned Giving charity blog donor persona examples donor personas donor retention fundraising blog major gift cultivation Mal Warwick planned gift marketing

Priorities for Health: Leading Health Indicators for 2020

Social Marketing and Social Change

The US Institute of Medicine (IOM) has again tackled the difficult problem of turning a cacophony of priorities and objectives for improving Americans' health that is Healthy People 2020 into something that, as they put it in their Leading Health Indicators for Healthy People 2020 Letter Report this week: ".should Hopefully this list of Leading Health Indicators (LHIs) will survive longer than the ones created for Healthy People 2010.

3 ways to use direct mail effectively in the age of social media

iMarketSmart

Drive respondents online for more information – then give them opportunities to convert into leads. While small postcards are a form of direct mail, they are cheaper to produce and deliver than full-blown direct mail packages or sales letters, and they are great for generating leads. Although direct mail requires printing and postage, we still include it in our marketing plans because it can be effective if you do it right. Don’t discount the traditional methods.

More Online Leads From Video

The Agitator

Rich Brooks at Flyte New Media pitches 15 Ways Video Helps You Generate More Online Leads. Yes, it’s a pitch, but the advice holds water. Video improves your search engine visibility. Google and Bing like video. YouTube is the number two search engine in the world. Nuf said. Over one billion people watch a YouTube video each month. Video is the most engaging online medium. Video will help you increase your online conversions. It’s not just about attention, after all.

Are you a cold-hearted fundraiser or a warm-hearted facilitator?

iMarketSmart

Fundraising Lead Generation Major Giving Planned Giving asking for donations wording asking for personal donations best way to get donations charity blog how to ask for donations from businessesThe flow chart below makes me very uncomfortable.

4 things pizza and major gift fundraising have in common

iMarketSmart

Fundraising Lead Generation Planned Giving charity blog charity blog posts developing a major gifts program major gifts fundraising strategy tips for major donor cultivation

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How fast do you respond to your major and planned gift donors’ needs?

iMarketSmart

The private sector knows all about responding to leads. They know that: The odds of calling to contact a lead decrease by over 10 times in the 1st hour. The odds of calling to qualify a lead decrease by over 6 times in the 1st hour. After 20 hours every additional dial their salespeople make actually hurts your ability to make contact to qualify a lead. The odds of contacting a lead if called in 5 minutes versus 30 minutes drops 100 times.

Almost four years ago I declared: “The Fundraising Pyramid Is DEAD!”

iMarketSmart

Is the fundraising donor pyramid dead? Recently I was reminded of a blog post I wrote four years ago that got a lot of attention. Some of the reactions were not so kind.

What to do instead of the crusty old estate planning seminars you run hoping to generate planned gifts?

iMarketSmart

Those that come forward will obviously care about the organization’s future— qualified leads. Fundraising Lead Generation Planned Giving estate planning fundraising advice fundraising blog legacy gift marketing nonprofit lead gen tips Philanthropy planned gift fundraising tips planned gift marketingI’m not sure the old-fashioned estate planning seminars really work to generate legacy gifts. They’re expensive since time is the same as money.

If asking for donations makes you uncomfortable, read this now!

iMarketSmart

Recently I was asked the following: “The whole idea of the ‘ask’ is very uncomfortable to me. How can I become more comfortable with it?” ” Here’s my answer: First, if you are uncomfortable with asking, it’s probably for one or all of 3 reasons.

Top 10 reasons why donors like taking donor surveys

iMarketSmart

Lead Generation Major Giving Planned Giving strategy donor satisfaction donor strategy Fundraising fundraising tactics that work fundraising tools and techniques marketsmart questions to ask donorsHere are the top 10 reasons why donors like taking donor surveys: 1.

8 simple ideas to involve your donors and build deeper connections

iMarketSmart

Lead Generation Major Giving Planned Giving Fundraising Involvement major gift major gift marketing philosophy Planned Giving Marketing StrategyMontgomery was a famous author in the early 1900’s. Her novels were internationally renowned. She once said, “Tell me and I forget. Teach me and I remember. Involve me and I learn.” ” This is so true. Involvement is one of the best ways to build seriously deep connections.

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4 keys to fundraising success you might be overlooking

iMarketSmart

Fundraising best practices for fundraising engagement fundraising fundraising tips keys to fundraising success Lead Generation legacy gift marketing major donor fundraising Philanthropy

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7 things about email subject lines that will help you save the world

iMarketSmart

Firstly, email subject lines are actually headlines. The great advertising legend David Ogilvy once said, “On average, five times as many people read the headlines as read body copy. So, when you have written your headline, you have spent eighty cents out of your dollar.”

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Fundraising metrics: you have to see them to believe them

iMarketSmart

Fundraising Lead Generation Major Giving Planned Giving fundraising analytics fundraising kpi fundraising metrics benchmarks fundraising metrics for nonprofits measuring fundraising effectiveness nonprofit analytics what is a good fundraising roi

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Should your CRM include photos of each of your donors?

iMarketSmart

Digital Marketing Fundraising Lead Generation charity blog cultivation for planned giving donor management software fundraising CRM fundraising software for nonprofits major donor cultivation marketsmart blog nonprofit CRM nonprofit crm comparison online donation software

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What planned and major gifts officers can learn from Shark Tank

iMarketSmart

I love Shark Tank , the reality TV show that features a panel of potential venture capitalists (“sharks”) evaluating aspiring entrepreneurs product/business ideas. I watch it with my kids!

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