7 captivating ways to build trust so your fundraising efforts work better


Trust leads to commitment. Then it leads to retention, loyalty, major gifts and planned gifts. Here are 7 ways to build trust so your fundraising efforts work better: 1. Recommendations. >> Nonprofit Hub: 5 Simple Rules to Increase Donor Loyalty. >> Network for Good: Building Trust and Transparency. >> 5 ways to build trust online. The post 7 captivating ways to build trust so your fundraising efforts work better appeared first on MarketSmart | .

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Your Invitation into the Circle of Trust

Kivi's Nonprofit Communications Blog

On today’s #NPCOMM Chat Live , Antionette Kerr and I talked about creating a Judgement-Free Zone or Circle of Trust around cultural competency for nonprofit communications directors , or as we are calling it Inclusive Conversations. We also want to help prepare you to lead the sometimes hard conversations within your organizations about how you talk and write about people who are culturally different from you.

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When Not To Lead

The Nonprofit Consultant

Listening first, and speaking later, has helped me in building mutual trust and understanding. To be a successful blogger we are told, "Be authoritative! Demonstrate your expertise!" But the truth is, all any of us can ever do is to write from our limited experience, share the lessons we have learned, and hope it helps somebody in their own journey. In the end, we are all in a constant process of learning.

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Tiny Clues Build Trust

The Agitator

Nothing is more essential to donor commitment and retention than trust. Perhaps not a great deal of consideration of trustworthiness went into giving that first gift, so I added the caveat ‘implied’ But when it comes to the next gift, I would suggest trust is indeed coming into play. Having made my first gift, have I received some signal or experience leading me to entrust your organization with another?

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You’ve got leads (identified major donor prospects) but are they ‘outreach-ready’?


Qualified supporters in cultivation – Once you have qualified your leads and collected great information about them, their interests and their desires, next you’ll need to prioritize them for outreach (unless you have the staff and free time to call all of your qualified leads). This builds trust. Highly-qualified outreach-ready leads. In the private sector they are called ‘ sales-ready leads ‘ Of course, fundraisers are not salespeople.

9 content offers that work well to generate planned giving leads


In order to generate highly-qualified leads for planned gifts, you’ve got to offer something to your prospects. Here are some titles for free reports that we have found generate leads effectively: How to make a gift that costs nothing now. Why you might want to consider creating a trust. Content marketing Fundraising lead generation marketing Planned Giving Planned giving Planned Giving Marketing strategy

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12 Questions that Lead to a Better Fundraising Story

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More than just numbers, it means that you are judged for your knowledge, trust and social capital. Starting February 18, Michael is leading a 4-week telecourse on storytelling for change, an affordable hands-on program for nonprofits seeking to craft a bigger story. Who Do You Truly Represent? It's easy to tell the story of the clients you serve -- especially in 2010, if you have a flip video camera, a social media platform and a few juicy questions to ask.

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Why “Trust” Matters in Fundraising. And What To Do About It.

The Agitator

The 2018 Edelman Trust Barometer reveals that trust in the U.S. Even more troubling, trust among the informed public (that would be our donors) in the U.S. The breakdown of trust isn’t limited to the U.S. While some folks may take heart that NGOs are a bit more trusted than other institutions (except ‘business’) please note that in the U.S. among the “informed public” trust in NGOs dropped 22 points over the past year.

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Newsletter: Biden Win Will Lead to Better, Bolder Partnerships ; You Should Run Your Nonprofit Like This Bike Shop ; Why Businesses Must Help Build Trust in a Virus Vaccine

Selfish Giving

Prediction: A Joe Biden win in November will lead to better and bolder corporate partnerships. Why businesses (and nonprofits) must help build trust in a Covid-19 vaccine. Two things - one later today, the other tomorrow - that you won't want to miss!

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Who Do You Trust?

The Agitator

But here’s some chastening survey data from Edelman, the PR folks, as reported in Advertising Age … "…according to Edelman’s latest Trust Barometer, the number of people who view their friends and peers as credible sources of information about a company dropped by almost half, from 45% to 25%, since 2008." " Now of course, there’s trust, and there’s trust. Would I trust someone "like me"about chemical additives?

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9 simple pointers for writing better emails and letters to your donors


Trust me, it’s easier to do that than to wrestle with a mess. Fundraising Lead Generation best fundraising emails fundraising email ideas fundraising emails best practices lead generation for major gifts major donor fundraising major gift fundraising blog marketing planned gifts nonprofit email marketing planned gift marketing ideasI failed to get into business school. I hoped to be a business major at the University of Maryland in the 80’s.

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12 Fundraising Questions Major and Planned Gift Officers Should Be Asking


>> 12 Questions that Lead to a Better Fundraising Story. >> >> Three Simple Questions That Establish Donor Trust. Fundraising Major Giving Planned Giving case development engagement fundraising Fundraising Questions fundraising strategy fundraising tips Lead Generation Lead generation for planned giving major donor fundraising major gift fundraising major gift marketing nonprofit marketing philanthropy blog Planned Giving Marketing Strategy

The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them


You simply can’t build trusting, committed relationships without genuine dialogue. And, you can’t raise money without trusting, committed relationships. Lead generation efforts. . Once you have developed your offers aimed at hi-capacity donors and buttressed by a feedback loop that makes them feel good, you’ll want to generate leads. Gaining permission is fair, it invites collaboration and it builds trust.

Why Response Rates Don’t Matter.


It always frustrates me to hear fundraisers or their consultants concern themselves with vanity metrics like response rates for lead generation efforts. . ” Lead generation marketing isn’t about generating percentages— it’s about creating opportunities that are likely to result in revenue (as soon as possible). 25% response rate VS. 100 great leads?

Why Response Rates Don’t Matter.


It always frustrates me to hear fundraisers or their consultants concern themselves with vanity metrics like response rates for lead generation efforts. . ” Lead generation marketing isn’t about generating percentages— it’s about creating opportunities that are likely to result in revenue (as soon as possible). 25% response rate VS. 100 great leads?

Could your volunteers solve most of your fundraising problems?


Volunteerism is the gateway drug leading to major giving and legacy gifts. Trust® Study of High Net Worth Philanthropy. Proof can be found in the 2016 U.S. The study is based on a survey of U.S. households with a net worth of $1 million or more (excluding the value of their primary home) and/or an annual household income of $200,000 or more. One interesting nugget I found in it is this: 49.7% of high net worth individuals volunteer.

Donor Complaints: Why it’s a bad idea to get upset with donors when they complain


Recommendations: >> How to build bonds of trust with your donors. >> Fundraising Lead Generation Major Giving Planned Giving charitable giving complaints from donors cultivation for major gifts donor cultivation nonprofit marketing nonprofit marketing tips online marketing unhappy donorsNo one likes to hear complaints. . But when you work for a nonprofit or a private sector business, you need to welcome complaints.

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49 things you might want to include in your planned giving website — SmartGiftmaker’s super-secret internal content checklist


Gifts in will or trust. Charitable remainder trust. Annuity trust. Fundraising Inbound Internet Lead Generation lead generation marketing Planned Giving Planned giving Planned Giving Marketing website internet online marketing Planned giving websitesIf you need help trying to decide what to put on your planned giving website, here’s our in-house content guide and checklist.

Are face-to-face meetings with donors overrated?


Maybe they don’t trust you. Fundraising Lead Generation Major Giving Planned Giving asking for a donation asking for donations charity blog donor cultivation face-to-face meetings with donors fundraising tactics How to cultivate donor relationships legacy gift officer strategies major gift officer strategies marketsmart Nonprofit fundraising Solutions nonprofit marketing Philanthropy sales strategies Ways to generate more donations

How to break the most vicious cycle that hamstrings your organization’s growth


Make sure they trust you (and they will if you are open and transparent in steps 1 – 4 above). Fundraising 80/20 rule Digital Marketing fundraising marketing tips Lead Generation nonprofit marketing organizational growth PhilanthropyI recently stumbled upon a study that was jointly conducted by the Center on Nonprofits and Philanthropy at the Urban Institute and the Center on Philanthropy at Indiana University.

7 Solid Reasons Why You Should Kill Your Printed Planned Giving Newsletter


In fact, one of our clients generates planned gifts and leads as a result of the newsletter we produce for them AND they also generate $200,000 in cash per issue. Trust me on this, people avoid those subjects. I know, I know… you love your planned giving newsletter. After all, it’s an easy marketing option (especially if you buy them from a vendor who has been creating them for you for decades). And, as they say, once an object is in motion, it stays in motion.

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Why the difference between “we” and “they” is so tremendous?


Recommendations. >> Transparency Versus Trust. >> Fundraising Lead Generation Major Giving Planned Giving best practices for fundraising donor cultivation donor cultivation tips donor relationship management donor-centric fundraising fundraising cultivation fundraising insights philanthropy blog relationship fundraisingFirst, a really quick story.

4 keys to fundraising success you might be overlooking


Transparency – Openness builds trust. Fundraising best practices for fundraising engagement fundraising fundraising tips keys to fundraising success Lead Generation legacy gift marketing major donor fundraising PhilanthropyHumanity – Understanding human beings — really taking a deep, genuine interest in their wants, needs, desires, hopes, and dreams.

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Why Bother Finding Hidden Planned Gifts?


Research shows that, if you build a relationship, develop trust, and assure donors that their gifts will be spent wisely, they will increase the size of their gifts tremendously before they pass on. Fundraising Philosophy/motivation Planned Giving Strategy Uncategorized accomplish accomplishment achieve achievement goal Lead Generation philosophy Planned Giving Marketing smart

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More Than Ever, Nonprofit Messaging Needs to Express Empathy

Kivi's Nonprofit Communications Blog

And because of your perspective, you’re more likely to trust and follow the advice of others like you. Would you fully trust what they’re saying? I know his credentials and trust his expertise. But not everyone trusts the “experts.” It’s Time to Lead the Way.

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What You Can Do About “The Social Dilemma”

Public Sector Marketing 2.0

This can be anything from getting us to purchase a product to small nudges in opinion on a social issue, which lead us to behaviour change over time. The forwarding of messages on these platforms can lead to the rapid spread of disinformation.

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CALM not BUSY is Now Just $9.99

Kivi's Nonprofit Communications Blog

Leading internal conversations on comms planning. Building trust in your work. Now is a fabulous time to implement the CALM not BUSY approach to your nonprofit communications work. There’s already a ton of disruption and people are learning new ways to work together.

Planned Giving 101: What Nonprofits Need to Know


It is estimated that over the next 25 years nearly $6 trillion will transfer to charitable organizations through bequests, trusts and other planned gifts. Most often granted once the donor has passed away, planned gifts are usually donated through a will or trust. Planned Giving most often takes one of four forms, bequests, charitable gift annuities, trusts, and pooled income funds. A donor can make a charitable bequest via a trust, will, or estate plan. Trusts.

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Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction


It's trusted by some of the largest nonprofits. EveryAction is built to scale and is now trusted by some of the nation's largest nonprofits - from the United Nations Foundation, to Planned Parenthood, Comic Relief, the Audubon Society and Greenpeace.

Why Your Nonprofit Should Start A Social Media Ambassador Program

J Campbell Social Marketing

People don’t trust institutions. Edelman just released a new report showing the following dismal statistics about public trust: . Just one-third of Americans trust their government “to do what is right”; 42% of Americans trust the media (down from 47% a year ago); Trust in nonprofits/NGOs is higher than trust in government, but it still decreased by nine percentage points from last year. People trust word-of-mouth marketing messages.

Here are my IN’s & OUT’s for 2019… what do you think about them?


Being fair, building trust & involving supporters. Collaborative conversations leading to proposals. 5 thoughts that might lead your supporters to feel donor remorse. Being disrespectful, interrupting & annoying supporters. Spray-n’-pray marketing. Show up n’ throw up presentations. Treating donors like ATM machines. Asking for money (begging). Counting numbers of new Legacy Society members. Shaming donors into giving at events that cost a lot.

11 Hispanic and Latino Organizations Everyone Should Know


Across America, Hispanic and Latino organizations are leading the way in every realm, including advocacy, education, healthcare, and social services. Unidos US Since 1968, UnidosUS —formerly known as National Council of La Raza—has remained a trusted, nonpartisan voice for Latinos.

Why hardly anyone reads your planned giving newsletter (and what you can do about it).


Trust? Trust is the cornerstone in the foundation of all financial decisions. Absent trust, your attempts at persuading your supporters to make a planned gift will go nowhere. So, of course they trust us.” Trust is earned over time and builds more quickly when you show people you care about them. Give to them and make it super-relevant or their trust in you will wane. >> 12 Questions that Lead to a Better Fundraising Story. Confusing?

Advice for Managing Communications During the Coronavirus Pandemic [FREE Webinar]

Kivi's Nonprofit Communications Blog

Leading internal conversations on comms planning. Building trust in your work. There’s so much upheaval in how nonprofit communicators are working with both their co-workers and their communities right now because of the coronavirus pandemic.

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The 6 Scariest Monsters Nonprofit Fundraisers Are Facing This Halloween


M+R's 2018 Benchmarks Study reported that, "nonprofit homepages took 3.181 seconds on average to load content visible to the user, while the main donation page on each site loaded in 2.816 seconds," and that even a one-second delay in loading time could lead to an 11% decrease in traffic to the page.

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Has your organization put you in a position to succeed?


The private sector figured out a long time ago that a salesperson should never generate their own leads. A lead generator should never set-up appointments. Ideally one person should be involved in lead generation for planned and/or major gifts. Thanks to new technologies , you can generate leads for major and planned gifts. And, you can even have those leads arrange their own meetings with you.

Product Updates: Stewardship Series Effort and Online Will Tool Add-on


The Stewardship Series Effort gives donors a VIP experience that leads them to disclose the “why” behind their philanthropy so you can have more meaningful conversations. We have begun to partner with Trust & Will (free for nonprofits) to drive traffic to a free Will offer so that you can uncover more legacy gifts. Stewardship Series Effort.

5 Reasons You Should Use Social Media to Grow Your Small Business


If customers trust you, they’ll buy from you. It builds brand identity and trust. 78% of consumers said that promotion by a person that they feel they know and trust would make them buy a product , so social media partnerships can have a huge financial impact.

Cold calling major donors to arrange appointments doesn’t work— but this method does


Instead of just pounding out cold calls, I recommend you insert an engagement call into your process because it helps fundraisers: Ensure that donors will engage on the telephone for much more than just 30 seconds or so; Build rapport and trust quickly; Advance the relationship so the donor becomes exponentially more willing to accept your next call at another time; Use the law of reciprocity to increase the chances that the supporter will reciprocate later by giving. Build trust.

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Mixed Links for Nonprofit Communicators – February 15, 2019

Kivi's Nonprofit Communications Blog

Learn How to Become a Trusted Voice in Your Field. Registration is $199 for the series or free with an All-Access Pass (You can also register for Part 1 for $119) Learn More and Register February 28: Writing a Direct Mail Appeal Letter In-House [Updated 90-minute format] Find out how direct mail REALLY works from one of the leading experts – Tom Ahern. Bourbon on Rye. Lexington, KY Did y’all have a good week? I hope so!

Looking for Major Donors? Build Better Bridges With These Financial Tools

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Nonprofits stand to build better bridges to affluent donors—leading to valuable long-term philanthropic partnerships—if they understand the various tools used by wealth advisors in charitable giving. Here are a few of the more common structures that can lead to more tax-efficient, increased giving: Donor-advised fund: Think of this as a charitable checking account. There are several variations of the trust that can be customized to meet the donor''s unique needs.

How to structure and staff your planned gift shop for the 21st century


The structure of the properly aligned team looks like this: Lead Outreach Associates – These people should only concentrate on setting up calls and or meetings so the PG Officer (technician) can spend most or all of their time helping donors, prospective PG donors, volunteers, staff, and others. Instead, why not break that part of their job off to let passionate, tenacious Lead Outreach Associates call the leads (and even make cold-calls to people too!).

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People Are Not Really Reading Your Emails – How You Can Help

Kivi's Nonprofit Communications Blog

As someone who sends a lot of emails, trust me when I say that even if you do pass the inbox screening and get your email opened, very few people are taking the time to read them thoroughly. Don’t bury the lead and get straight to the point. Here are a few tips to make it easier for them to find the important stuff: Keep your emails as short as possible. The fewer the words, the fewer distractions.

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