Your Invitation into the Circle of Trust

Kivi's Nonprofit Communications Blog

On today’s #NPCOMM Chat Live , Antionette Kerr and I talked about creating a Judgement-Free Zone or Circle of Trust around cultural competency for nonprofit communications directors , or as we are calling it Inclusive Conversations.

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7 captivating ways to build trust so your fundraising efforts work better

iMarketSmart

Trust leads to commitment. Then it leads to retention, loyalty, major gifts and planned gifts. Here are 7 ways to build trust so your fundraising efforts work better: 1. Recommendations. >> Nonprofit Hub: 5 Simple Rules to Increase Donor Loyalty. >> Network for Good: Building Trust and Transparency. >> 5 ways to build trust online. The post 7 captivating ways to build trust so your fundraising efforts work better appeared first on MarketSmart | .

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Tiny Clues Build Trust

The Agitator

Nothing is more essential to donor commitment and retention than trust. Perhaps not a great deal of consideration of trustworthiness went into giving that first gift, so I added the caveat ‘implied’ But when it comes to the next gift, I would suggest trust is indeed coming into play. Having made my first gift, have I received some signal or experience leading me to entrust your organization with another?

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You’ve got leads (identified major donor prospects) but are they ‘outreach-ready’?

iMarketSmart

Qualified supporters in cultivation – Once you have qualified your leads and collected great information about them, their interests and their desires, next you’ll need to prioritize them for outreach (unless you have the staff and free time to call all of your qualified leads). This builds trust. Highly-qualified outreach-ready leads. In the private sector they are called ‘ sales-ready leads ‘ Of course, fundraisers are not salespeople.

9 content offers that work well to generate planned giving leads

iMarketSmart

In order to generate highly-qualified leads for planned gifts, you’ve got to offer something to your prospects. Here are some titles for free reports that we have found generate leads effectively: How to make a gift that costs nothing now. Why you might want to consider creating a trust. Content marketing Fundraising lead generation marketing Planned Giving Planned giving Planned Giving Marketing strategy

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12 Questions that Lead to a Better Fundraising Story

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More than just numbers, it means that you are judged for your knowledge, trust and social capital. Starting February 18, Michael is leading a 4-week telecourse on storytelling for change, an affordable hands-on program for nonprofits seeking to craft a bigger story. Who Do You Truly Represent? It's easy to tell the story of the clients you serve -- especially in 2010, if you have a flip video camera, a social media platform and a few juicy questions to ask.

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Why “Trust” Matters in Fundraising. And What To Do About It.

The Agitator

The 2018 Edelman Trust Barometer reveals that trust in the U.S. Even more troubling, trust among the informed public (that would be our donors) in the U.S. The breakdown of trust isn’t limited to the U.S. Why “Trust” Matters.

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Who Do You Trust?

The Agitator

But here’s some chastening survey data from Edelman, the PR folks, as reported in Advertising Age … "…according to Edelman’s latest Trust Barometer, the number of people who view their friends and peers as credible sources of information about a company dropped by almost half, from 45% to 25%, since 2008." " Now of course, there’s trust, and there’s trust. Would I trust someone "like me"about chemical additives?

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12 Fundraising Questions Major and Planned Gift Officers Should Be Asking

iMarketSmart

>> 12 Questions that Lead to a Better Fundraising Story. >> >> Three Simple Questions That Establish Donor Trust. Everyone says the number one reason why people give is because they were asked.

9 simple pointers for writing better emails and letters to your donors

iMarketSmart

Trust me, it’s easier to do that than to wrestle with a mess. Fundraising Lead Generation best fundraising emails fundraising email ideas fundraising emails best practices lead generation for major gifts major donor fundraising major gift fundraising blog marketing planned gifts nonprofit email marketing planned gift marketing ideasI failed to get into business school. I hoped to be a business major at the University of Maryland in the 80’s.

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The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them

iMarketSmart

You simply can’t build trusting, committed relationships without genuine dialogue. And, you can’t raise money without trusting, committed relationships. Lead generation efforts. . Gaining permission is fair, it invites collaboration and it builds trust.

Could your volunteers solve most of your fundraising problems?

iMarketSmart

Volunteerism is the gateway drug leading to major giving and legacy gifts. Trust® Study of High Net Worth Philanthropy. Proof can be found in the 2016 U.S. The study is based on a survey of U.S.

Donor Complaints: Why it’s a bad idea to get upset with donors when they complain

iMarketSmart

Recommendations: >> How to build bonds of trust with your donors. >> No one likes to hear complaints. . But when you work for a nonprofit or a private sector business, you need to welcome complaints. Here’s why: Donor complaints are opportunities in disguise.

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Why Response Rates Don’t Matter.

iMarketSmart

It always frustrates me to hear fundraisers or their consultants concern themselves with vanity metrics like response rates for lead generation efforts. . ” Lead generation marketing isn’t about generating percentages— it’s about creating opportunities that are likely to result in revenue (as soon as possible). 25% response rate VS. 100 great leads?

Why Response Rates Don’t Matter.

iMarketSmart

It always frustrates me to hear fundraisers or their consultants concern themselves with vanity metrics like response rates for lead generation efforts. . ” Lead generation marketing isn’t about generating percentages— it’s about creating opportunities that are likely to result in revenue (as soon as possible). 25% response rate VS. 100 great leads?

49 things you might want to include in your planned giving website — SmartGiftmaker’s super-secret internal content checklist

iMarketSmart

Gifts in will or trust. Charitable remainder trust. Annuity trust. Fundraising Inbound Internet Lead Generation lead generation marketing Planned Giving Planned giving Planned Giving Marketing website internet online marketing Planned giving websites

How to break the most vicious cycle that hamstrings your organization’s growth

iMarketSmart

Make sure they trust you (and they will if you are open and transparent in steps 1 – 4 above). Fundraising 80/20 rule Digital Marketing fundraising marketing tips Lead Generation nonprofit marketing organizational growth Philanthropy

7 Solid Reasons Why You Should Kill Your Printed Planned Giving Newsletter

iMarketSmart

In fact, one of our clients generates planned gifts and leads as a result of the newsletter we produce for them AND they also generate $200,000 in cash per issue. Trust me on this, people avoid those subjects. I know, I know… you love your planned giving newsletter.

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Why the difference between “we” and “they” is so tremendous?

iMarketSmart

Recommendations. >> Transparency Versus Trust. >> First, a really quick story. I was flying home from a speaking engagement last week when I found myself sitting next to a very sweet, chatty, “mature” lady (about 70 years old) who proceeded to tell me about her vacation plans.

4 keys to fundraising success you might be overlooking

iMarketSmart

Transparency – Openness builds trust. Fundraising best practices for fundraising engagement fundraising fundraising tips keys to fundraising success Lead Generation legacy gift marketing major donor fundraising Philanthropy

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Are face-to-face meetings with donors overrated?

iMarketSmart

Maybe they don’t trust you. Fundraising Lead Generation Major Giving Planned Giving asking for a donation asking for donations charity blog donor cultivation face-to-face meetings with donors fundraising tactics How to cultivate donor relationships legacy gift officer strategies major gift officer strategies marketsmart Nonprofit fundraising Solutions nonprofit marketing Philanthropy sales strategies Ways to generate more donations

Why Bother Finding Hidden Planned Gifts?

iMarketSmart

Research shows that, if you build a relationship, develop trust, and assure donors that their gifts will be spent wisely, they will increase the size of their gifts tremendously before they pass on.

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Planned Giving 101: What Nonprofits Need to Know

EveryAction

It is estimated that over the next 25 years nearly $6 trillion will transfer to charitable organizations through bequests, trusts and other planned gifts. Most often granted once the donor has passed away, planned gifts are usually donated through a will or trust. Trusts.

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Why Your Nonprofit Should Start A Social Media Ambassador Program

J Campbell Social Marketing

People don’t trust institutions. Edelman just released a new report showing the following dismal statistics about public trust: . Most shockingly, the firm has been doing this same report every year for 18 years, and has never before recorded such a steep decrease in trust.

Why hardly anyone reads your planned giving newsletter (and what you can do about it).

iMarketSmart

Trust? Trust is the cornerstone in the foundation of all financial decisions. Absent trust, your attempts at persuading your supporters to make a planned gift will go nowhere. So, of course they trust us.” Confusing?

Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction

EveryAction

It's trusted by some of the largest nonprofits. EveryAction is built to scale and is now trusted by some of the nation's largest nonprofits - from the United Nations Foundation, to Planned Parenthood, Comic Relief, the Audubon Society and Greenpeace.

Here are my IN’s & OUT’s for 2019… what do you think about them?

iMarketSmart

Being fair, building trust & involving supporters. Collaborative conversations leading to proposals. 5 thoughts that might lead your supporters to feel donor remorse. Being disrespectful, interrupting & annoying supporters. Spray-n’-pray marketing.

11 Hispanic and Latino Organizations Everyone Should Know

EveryAction

Across America, Hispanic and Latino organizations are leading the way in every realm, including advocacy, education, healthcare, and social services. Unidos US Since 1968, UnidosUS —formerly known as National Council of La Raza—has remained a trusted, nonpartisan voice for Latinos.

Mixed Links for Nonprofit Communicators – February 15, 2019

Kivi's Nonprofit Communications Blog

Learn How to Become a Trusted Voice in Your Field. Bourbon on Rye. Lexington, KY Did y’all have a good week? I hope so! Let’s dive right into the best articles, posts, tips, and more from around the world of marketing and fundraising.

The 6 Scariest Monsters Nonprofit Fundraisers Are Facing This Halloween

EveryAction

M+R's 2018 Benchmarks Study reported that, "nonprofit homepages took 3.181 seconds on average to load content visible to the user, while the main donation page on each site loaded in 2.816 seconds," and that even a one-second delay in loading time could lead to an 11% decrease in traffic to the page.

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Has your organization put you in a position to succeed?

iMarketSmart

The private sector figured out a long time ago that a salesperson should never generate their own leads. A lead generator should never set-up appointments. Ideally one person should be involved in lead generation for planned and/or major gifts.

Cold calling major donors to arrange appointments doesn’t work— but this method does

iMarketSmart

I guess hindsight is 20/20 but I feel like we (especially me) should have recognized that you simply can’t build a relationship without trust and value. Trust is the cornerstone in the foundation of any relationship. They trust us more and they are much more qualified to buy.

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How to structure and staff your planned gift shop for the 21st century

iMarketSmart

Instead, why not break that part of their job off to let passionate, tenacious Lead Outreach Associates call the leads (and even make cold-calls to people too!). Lead Outreach Associates should become experts at engaging with donors relevantly and contextually at the right times.

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The 8 Components of Engagement Fundraising

iMarketSmart

You simply can’t build trusting, committed relationships without genuine dialogue. You can’t raise money without trusting, committed relationships. Focusing on lead generation. Gaining permission is fair; it invites collaboration and builds trust.

How to Connect Email Engagement to Your Big Goals

Kivi's Nonprofit Communications Blog

Using Lead Scoring to Determine Opening Frequency. The first thing I did was reconfigure the lead scoring in our CRM, which gives people a score of from 0 to 5 flames (so 6 levels total).

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Facebook in 2020 – What Nonprofits Need to Know

J Campbell Social Marketing

are still leading a huge push towards creating communities on Facebook rather than expressing yourself in the New Feed. . In order to be trusted, people need to know what you stand for.”

People Are Not Really Reading Your Emails – How You Can Help

Kivi's Nonprofit Communications Blog

As someone who sends a lot of emails, trust me when I say that even if you do pass the inbox screening and get your email opened, very few people are taking the time to read them thoroughly. Don’t bury the lead and get straight to the point. Here are a few tips to make it easier for them to find the important stuff: Keep your emails as short as possible. The fewer the words, the fewer distractions.

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Looking for Major Donors? Build Better Bridges With These Financial Tools

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Nonprofits stand to build better bridges to affluent donors—leading to valuable long-term philanthropic partnerships—if they understand the various tools used by wealth advisors in charitable giving. Here are a few of the more common structures that can lead to more tax-efficient, increased giving: Donor-advised fund: Think of this as a charitable checking account. There are several variations of the trust that can be customized to meet the donor''s unique needs.

Communicating change and tech disruption to citizens

Public Sector Marketing 2.0

This session will explore the current state of global trust in technology and provide participants with possible approaches towards better communicating the value and importance of change and technology disruption, especially if it can lead to improved service delivery.

Fundraisers – You’re Missing the Point of Social Media Fundraising

J Campbell Social Marketing

You may recoil in horror, and you may pine for “the good old days” (sometimes I do too, trust me), but they are gone. social media accounts , with Facebook and LinkedIn as the leading platforms.

Measuring Your Communications Effectiveness: 3 Concepts to Keep in Mind

Kivi's Nonprofit Communications Blog

What you need to figure out are the Predictive measures that are most likely to lead to that Performance measure, and make sure you meet those targets. That’s in part because Performance measures like how much your organization is trusted are very hard and expensive for nonprofits to measure.

3 Little Tips That Bring BIG Results

Get Fully Funded

Today, I have 3 simple tips that may seem really elementary, but trust me, they’ll bring you BIG results. When donors know what you’re doing and how things are going, they’ll feel “in the know” which builds trust, and that leads to loyal donors.

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3 Little Tips That Bring BIG Results

Get Fully Funded

Today, I have 3 simple tips that may seem really elementary, but trust me, they’ll bring you BIG results. When donors know what you’re doing and how things are going, they’ll feel “in the know” which builds trust, and that leads to loyal donors.

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