Multichannel Marketing for the Small Nonprofit {PRESENTATION}

J Campbell Social Marketing

technologies have changed not just how we market and promote our programs and services, but also how we manage and lead our organizations, and how we build communities and create movements. The post Multichannel Marketing for the Small Nonprofit {PRESENTATION} appeared first on J Campbell Social Marketing. Marketing Nonprofits Social Media Speaking Strategy FFMW multichannel presentation slideshare social media tools

Finally, you can learn what words work to raise money!


Last year I worked with Dr. Russell James to present his findings in the ground-breaking webinar titled Words that Work (get the quick-read eBook here ). In it, he presented evidence that many of the words we use in the sector are actually off-putting to our supporters.

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The First 100 Hours - Turning Media Spikes into Fundraising Leads

Kivi's Nonprofit Communications Blog

On Tuesday, August 4, Alia McKee of Sea Change Strategies and Kevin Gottesman of Gott Advertising will present a webinar for us called Beyond Viral: Building Your Email List through Paid Marketing. If you are wondering how the leading nonprofits in U.S.

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Spruce Up Your Donation Pages (and Make More Money!)

Kivi's Nonprofit Communications Blog

Tom Ahern, fundraising and copywriting expert, is presenting a two-part webinar series next week only on donor-centered websites : Writing a Donor-Centered Website. Lead first-time visitors toward monthly giving.

Raising Money with Direct Mail and Donor Newsletters

Kivi's Nonprofit Communications Blog

You don’t need 100,000 people on your list to raise real money with your direct mail appeal, and Tom has the small yet extremely successful clients to prove it. Tom Ahern. I love Tom Ahern to bits.

Why Oprah Winfrey gives money to build schools in Africa (the 8 components of impactful giving)


Her grandmother only finished the third grade leading her to believe in education as her road to freedom. She described the day her mother told her there would be no Christmas presents for her that year. Not because she wouldn’t get any presents.

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Fundraising When Money Is Tight

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in the future A live Q&A session with our presenter This event is over, but you can listen to the recording below. About our speaker Mal Warwick has distinguished himself through his contributions to the nonprofit sector as one of the world's leading authors, consultants, and public speakers on direct response marketing and fundraising for nonprofit organizations and as an advocate for socially and environmentally responsible policies and practices in the private sector.

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What planned and major gifts officers can learn from Shark Tank


It’s terrific because it allows us to consider possibilities, business strategies, and presentation skills all in one 30-minute episode— for fun! Bring key players with you to make presentations.

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We’re In It For The Money

The Agitator

There’s a niche group of companies that use online petitions to generate acquisition leads for nonprofits. Frankly, I would have written the matter off as a tempest in a teapot, but this situation is grist for a good debate among Agitator readers. Here’s the situation.

The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them


But knowing that doesn’t make it easier to raise money. They become human beings with feelings, stories and passions, not ATM machines with buttons you press to get the money your boss wants you from them. And, you can’t raise money without trusting, committed relationships.

The 7 biggest mistakes weak major gift officers make repeatedly


Delivering presentations or proposals without knowing enough about a donor’s life story, why they care, and their interests, wants, needs, and desires. Focusing on the wrong donors (especially super-nice ones with no money). Fundraising Lead Generation Major Giving Planned Giving strategy 80/20 rule charity blog fundraising do's and don'ts fundraising don'ts major gift marketing mistakes mistakes major gift officers make nonprofit marketing planned gift cultivation

My Gift To You This Holiday Season


Today, I’d like you to take advantage of Phyllis Freedman’s webinar presentation titled How to Achieve Planned Giving Success Online – Real world examples that will get you excited about your program’s potential.

Are face-to-face meetings with donors overrated?


Keep in mind, they are probably afraid that you just want their money. Bottom line : If you don’t clearly present the value you can provide that meets their unique needs, they won’t see it. So how the heck are you supposed to raise a lot of money if your prospects are going to lie and you don’t know what value you can provide for them?

Want to Raise More Money This Holiday Season? Lose the Statistics.

Marketing for Nonprofits

Namely, statistics lead us to think analytically and "thinking analytically actually reduces people's generosity." "A The second appeal presented facts and statistics about the millions of hungry children facing starvation in African countries.

How to Raise More Money from Matching Gifts Using Email and Social Media

J Campbell Social Marketing

This week I am pleased to present a guest post from Adam Weinger of Double the Donation. . Matching gifts are an easy way to boost fundraising by earning free money, and we’ve got the tips to help you increase donor awareness through social media and email.

Co-creating the Social Marketing Discipline and Brand

Social Marketing and Social Change

The video of my presentation is now available; I thought that putting my comments in text would be helpful for many who don't have the access to watch 20 minutes of video. This is not a transcript, but is based on the notes I had for my slide presentation.

Here are my IN’s & OUT’s for 2019… what do you think about them?


Show up n’ throw up presentations. Asking for money (begging). Collaborative conversations leading to proposals. 5 thoughts that might lead your supporters to feel donor remorse. Being disrespectful, interrupting & annoying supporters. Spray-n’-pray marketing.

Mixed Links for Nonprofit Communicators – #19NTC Edition

Kivi's Nonprofit Communications Blog

Each session includes “collaborative notes” which are Google Docs where attendees add insights from the sessions and panelists include links to their presentations. Meril’s. New Orleans, LA Sadly I am not at the Nonprofit Technology Conference in Portland this year.

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6 Steps for Getting Started with Email Fundraising | Online Fundraising & Nonprofit Marketing Resources & Tips | Network for Good Learning Center - Learn how to raise money online for your nonprofit

delicious NonprofitMarketing

Email, like any other fundraising program, will cost money and so you need to set aside that money. Tis the season for email marketing. We can help.

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Affordable New Tools and Strategies for Online Activism | Network for Good Learning Center - Learn how to raise money online for your nonprofit

delicious NonprofitMarketing

Sites like Digg , Care2 News Network , YouTube , and Flickr not only allow anyone to post content, but they also present content ranked by how popular or useful it is to the sites’ visitors. Tis the season for email marketing. We can help.

Takeaways for Communicators: Nonprofit Technology Conference (#14NTC)

Getting Attention

9 presenters, 70 minutes, and 143 slides— those are the ingredients to a great #14NTCTakeaways! Presenters spoke on topics ranging from online coalition building to storytelling. When building online coalitions don’t decide by consensus—have one or two people lead.

Social Media Slacktivism or Something Bigger?

J Campbell Social Marketing

There certainly were a variety of opposing nonprofit viewpoints presented at the most recent #CommBuild Tweet chat. WBUR presents two views on the Ice Bucket Challenge: , one against, written by surgeon Heena Santry and a pro viewpoint by student Eric Hansson.

The 8 Components of Engagement Fundraising


It’s simple, but knowing that doesn’t make it easier to raise money. You can’t raise money without trusting, committed relationships. The bottom line is that your offers shouldn’t always involve an ask for your supporters and prospects to give you money.

The 3 Things Your Donor Thank You Must Do

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Don’t lead with, “Thank you for your gift of $25 on December 5.” Lead with something that captures the true story of the impact. Lead with the success they are helping to achieve. Don’t just start slamming people with a bunch of boring information and ask them for money all the time. Adapted from the webinar presentation "Why They Leave and How to Get Them Back" with Kivi Leroux Miller and Katya Andresen.).

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11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking


If your curated Instagram account is leading to volunteer sign-ups? Marketing spend per donation or per volunteer tells you how much money you have to spend in order to gain a volunteer or a donation. 11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking. by Zoe Allen.

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Online will-making tools: My pros and cons.


My longtime pal Tracy Malloy-Curtis, Legacy Gift Director at Mal Warwick DonorDigital (quite possibly the best legacy gift marketing consultant on the planet) will be presenting a webinar [REGISTER HERE] to discuss everything you need to know before you consider using these tools.

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Fundraising with an eye to the future

Fundraising Coach

Having run an endowment through the toughest economic time since the Great Depression, she knows what it is like to lead and fundraise under incredible pressure. They were looking at the past and present. Not money but values.

Planned Giving 101: What Nonprofits Need to Know


Remainder: In this case, a donor can choose to have a nonprofit receive any money left after all other bequests are paid out. During this time, the nonprofit is able to invest the money and grow income through it.

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How Social Media and Fundraising Fit Together

Kivi's Nonprofit Communications Blog

You’ve probably been cautioned to avoid using social media as a fundraising tool and to focus instead on donor “engagement” – which will someday lead to fundraising opportunities. What about all of those nonprofits using social media to raise money right now?

This 1 Thing About Nonprofit Marketing Will Make You Mad


You paid a lot of money to go to that conference. And some of the things you heard during that presentation made a lot of sense. I’m just saying that too often the presentations are nothing more than self-promotional blathering from “members of the club.”

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The 2018 Best Nonprofit Conferences Calendar


Leading Forward 2018. Leading Forward 2018. The Nonprofit Learning Lab presents Institutes nationwide that showcase interactive workshops focusing on fundraising, donor relations, board and volunteer management, marketing, event planning, communications, social media, and more!

How to Build An Army of Online Brand Ambassadors

J Campbell Social Marketing

On Tuesday I was pleased to present a webinar with Nonprofit Webinars (a service of 4Good) on the topic: How to Build An Army of Online Brand Ambassadors , part of their Tech Tuesdays series. People who want to spread the word about your cause, raising money and awareness are by far your greatest online asset – if they are identified, engaged and acknowledged correctly!

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Why selling planned gifts is different (the case for a multi-step cultivation effort)


In his recent blog post he discusses why we should sometimes avoid “easy leads” and, rather, seek to qualify our leads more vigorously. Back then we were mostly doing hardcore lead generation. For them, we had to find ways to find “highly qualified” leads.

Donor Relationships: 5 Challenges and How to Overcome Them

Ann Green

This is because effective donor relationships lead to higher retention rates. . Bloomerang’s guide to nonprofit CRM software explains how personalization leads to donor cultivation and larger donations over time. . Ask your supporters to donate time rather than money.

The 2016 Best Nonprofit Conferences Calendar


The 33rd Annual Nonprofit Organizations Institute features leading nationally recognized experts from private foundations, public charities, law, finance and government to discuss the latest tax, legislative and governance issues affecting nonprofit organizations.

How to Make Your Website Eligible for the Google Ad Grant


Make it clear how your money is used. Don’t use ads to make money. Own the domain that your ads lead to. A good way to do this is to use a blog to post regular updates about your cause and work, presenting you as an engaged and approachable organisation.

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Go Back-to-School with Online Marketing Experts

J Campbell Social Marketing

In this half-day workshop, we will present the following short sessions: Smile But Don’t Freak Out: How to Use Facebook Live to Grow Your Business. You need advice on specific, actionable ways you can take charge of online conversations, create more engagement, and generate leads online.

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One week, two excellent events: #CbocSocial and #FWD50

Public Sector Marketing 2.0

” Both events were geared at the public sector, albeit very different audiences were present for each. Presentation on the roots of fake news. Louis Reynolds from the UK’s Institute for Strategic Dialogue presented some fascinating research findings.

Poor Coverage? No Coverage? No Problem! Earned Media Isn’t the Only Game In Town

Kivi's Nonprofit Communications Blog

Next Tuesday, August 29th, Peter will lead What Reporters Really Want: Building Media Relationships That Get Real Results. Then Antionette will present Navigating the Media Relations Trifecta of Earned, Paid, and Owned Media on Thursday, September 7th. Antionette Kerr.

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Want Better Payoffs From Your Donor Communication? Start Customizing It

Kivi's Nonprofit Communications Blog

Incorporating simple tweaks into the over all communication strategy can grow the donor base substantially and lead to better pay-offs over time. She is passionate about helping nonprofits raise money and increase community awareness. Somya Qureshi.

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How to understand your donor’s consideration process so you generate more major gifts


If you try to move her to make the decision you want , you will probably make her feel uncomfortable, and that could lead to delays, rejection of the change entirely, or worse, your ouster. They want money now. First things first.

How Employee Matching Gifts Can Help Your Fundraising Team Succeed

Ann Green

It’s never easy to raise money, but you may have overlooked a simple way to bring in more donations – Matching Gifts. Your nonprofit likely feels like it is doing all that it can to raise money to keep your organization’s engine running. Guest Post by Adam Weinger.

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What to Do When the Media Gets Your Story Wrong

Kivi's Nonprofit Communications Blog

When you manage the reputation of a nonprofit that is working to advance an important mission, incorrect information — particularly if it’s reported in the media — can damage your ability to raise money and effectively advocate for change.

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