A harsh reality most fundraisers don’t want to face

iMarketSmart

>> Most planned gift prospects don’t ever want to meet you. What donors value is often their time without you and not their time with you. That’s right. I said it. And I know it’s hard to take.

12 Fundraising Questions Major and Planned Gift Officers Should Be Asking

iMarketSmart

>> 12 Questions that Lead to a Better Fundraising Story. >> The post 12 Fundraising Questions Major and Planned Gift Officers Should Be Asking appeared first on MarketSmart | . Everyone says the number one reason why people give is because they were asked.

8 posts that will help you develop a solid planned gift marketing strategy

iMarketSmart

Each post containing outstanding tips that will help you develop a solid planned gift marketing strategy. First, take a look at 7 planned gift marketing strategies for a thorough overview of the directions you can take. Here’s a sort of “Greatest Hits” list.

Plan 205

5 questions to ask your planned giving marketing vendor

iMarketSmart

How many highly qualified planned giving leads did you generate for my nonprofit last year? How many of those leads could also be major gift donors? Who among those leads has a donor advised fund or family foundation? Why do each of those leads care about my organization’s mission? In the minds of each of those leads, how does my organization rank compared to other charities?

Vendor 144

What’s your fundraising asking style?

iMarketSmart

Fundraising Lead Generation asking for donations charity blog engagement fundraising fundraising asking styles fundraising strategy fundraising tips major donor fundraising nonprofit lead gen nonprofit lead generation nonprofit marketing planned gift marketing ways to ask for a donation

Groupthink sucks (here’s how to avoid it)

iMarketSmart

Fundraising Lead Generation strategy fundraising marketing tips Groupthink lead generation for major gifts Lead generation for planned giving nonprofit blogs PhilanthropyRemember Candid Camera?

5 thoughts that might lead your supporters to feel donor remorse

iMarketSmart

The post 5 thoughts that might lead your supporters to feel donor remorse appeared first on MarketSmart | . Fundraising Lead Generation Major Giving Planned Giving asking for donations charity blog donor acquisition donor cultivation donor remorse fundraising tips major givingHere are some of the thoughts crossing your donors’ minds while you’re asking them to support your cause: Will they say thank you or just take my money and run?

Lead 133

What planned and major gifts officers can learn from Shark Tank

iMarketSmart

The post What planned and major gifts officers can learn from Shark Tank appeared first on MarketSmart | . I love Shark Tank , the reality TV show that features a panel of potential venture capitalists (“sharks”) evaluating aspiring entrepreneurs product/business ideas.

Plan 153

Is your organization really that special?

iMarketSmart

For example, if you search for environmental organizations on Wikipedia , you’ll find the following list: Why should anyone make a major gift or plan a legacy gift for your organization? Sorry. It isn’t.

4 simple suggestions to improve your planned giving marketing.

iMarketSmart

Most people think planned giving marketing is complicated. Here are some really simple suggestions for generating planned gifts. 1- Make your planned giving messages omnipresent. But when a fundraiser decides to engage in planned giving marketing, they quickly forget about acquisition and cultivation. Instead they try to figure out who is a likely planned giving prospect in their current database and they target those folks with letters or newsletters.

Plan 144

15 telephone call don’t’s for major and planned gift fundraisers

iMarketSmart

15 telephone call do’s for major and planned gift fundraisers. 5 potentially big problems related to telemarketing for planned gifts. The post 15 telephone call don’t’s for major and planned gift fundraisers appeared first on MarketSmart |.

Plan 188

9 simple pointers for writing better emails and letters to your donors

iMarketSmart

Fundraising Lead Generation best fundraising emails fundraising email ideas fundraising emails best practices lead generation for major gifts major donor fundraising major gift fundraising blog marketing planned gifts nonprofit email marketing planned gift marketing ideasI failed to get into business school. I hoped to be a business major at the University of Maryland in the 80’s.

Email 142

7 Solid Reasons Why You Should Kill Your Printed Planned Giving Newsletter

iMarketSmart

I know, I know… you love your planned giving newsletter. We need to blanket the prospects that have high-planned giving scores. There ARE instances when MarketSmart recommends a planned giving newsletter. That’s my kind of planned giving newsletter.

Plan 141

You don’t own your donors

iMarketSmart

You don’t own your donors.Too many times I’ve heard chapters say that they don’t want to share planned giving leads with their main office out of fear for lost local revenue. Here’s the deal folks.

Are you a show up and throw up fundraiser?

iMarketSmart

Fundraising Lead Generation Major Giving Planned Giving best practices for planned giving case development case loads fundraising tips Lead generation for planned giving major donor fundraising major gift fundraising major gift marketing nonprofit marketing

3 real world examples of the Pareto Principle

iMarketSmart

So, as this year comes to a close and you start planning for 2017, remember to consider the Pareto Principle. Fundraising Lead Generation 80/20 rule capital campaigns charity blog donor cultivation lead generation for major gifts Lead generation for planned giving marketsmart nonprofit marketing tips Vilfredo ParetoIf you know me and this blog, you know that I talk about the Pareto Principle a lot.

9 content offers that work well to generate planned giving leads

iMarketSmart

In order to generate highly-qualified leads for planned gifts, you’ve got to offer something to your prospects. Here are some titles for free reports that we have found generate leads effectively: How to make a gift that costs nothing now. How your estate plans can benefit you, your loved ones and others who struggle with cancer. Also you might want to include some mission-oriented content offers such as: Our strategic plan (or annual report).

Lead 116

What to do instead of the crusty old estate planning seminars you run hoping to generate planned gifts?

iMarketSmart

I’m not sure the old-fashioned estate planning seminars really work to generate legacy gifts. Once there, ask them how they think the organization should prepare to serve future generations. Those that come forward will obviously care about the organization’s future— qualified leads. Ask the members how they think the nonprofit should prepare to help future generations.

Why the only thing to fear is fear itself.

iMarketSmart

Fundraising Lead Generation fundraising tips Lead generation for planned giving major gift fundraisingI think nonprofits need to be more real. More genuine. Less formal. And, less afraid of being real and genuine.

Do major gift and planned gift staff need “sales managers”?

iMarketSmart

But too many of them don’t know how to manage lead generation, cultivation, and tactical “closing” teams. I think every nonprofit with major gift and planned gift staff needs a structure that yields accountability metrics that have been proven effective in the private sector. Related Posts: >>What Activity Metrics You Should Measure for Effective Long Term Planned Giving Marketing. Sales managers? But we don’t sell anything! Actually, you do!

Sales 100

Top 3 reasons why major gift or legacy gift officers don’t have enough face-to-face meetings with donors

iMarketSmart

Ask yourself, are you providing them with highly qualified leads or are you telling them to generate their own leads? Most fundraisers are not very good at generating leads. You should be generating and providing them with highly qualified leads.

4 simple concepts that can help you raise sophisticated transformational gifts

iMarketSmart

Smartideas best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation Fundraising fundraising tips Lead Generation major gift fundraising Philanthropy philanthropy blog Planned Giving

Help 130

Why failing to focus on major and planned gifts can be so dangerous

iMarketSmart

For fundraisers, their organizations’ major and planned gift supporters represent Pareto’s “20%”. Why not increase investment in generating referrals from major donors instead? Is your organization failing to focus its efforts on raising major and planned gifts? .

Plan 158

4 things you need to know to qualify your major gift and planned gift prospects

iMarketSmart

Recommendations: >> 8 Surefire Ways to Run a Successful Fundraising Campaign. >> 7 Key Questions for Qualifying Your Major and Planned Gift Prospects. The post 4 things you need to know to qualify your major gift and planned gift prospects appeared first on MarketSmart, LLC |. What follows are the 4 things you need to know in order to close more gifts faster: 1. Who has the capacity to give. Why they care. When you should reach out to them. What you should say.

49 things you might want to include in your planned giving website — SmartGiftmaker’s super-secret internal content checklist

iMarketSmart

If you need help trying to decide what to put on your planned giving website, here’s our in-house content guide and checklist. We use this as a starting point for each and every planned giving Site we build for our clients.

Cast a wide net for planned gifts.

iMarketSmart

From a marketer’s perspective (and based on my experience), I think fundraisers need to initially cast a wide net in order to secure more planned gifts. Anyone can be a planned gift prospect.

Plan 153

What do you really think about DONOR SCORING?

iMarketSmart

Fundraising best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation donor scores Lead Generation major gift fundraising Philanthropy philanthropy blog philosophy Strategy

Donors 141

The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them

iMarketSmart

” But, no matter what you’re doing or what you call it, usually it will achieve short-term results targeting one particular kind of gift (usually cash but sometimes a planned gift). Plus it applies to planned gifts too. Lead generation efforts. .

How planned giving marketing is like selling new cars.

iMarketSmart

Planned giving marketing is a lot like selling new cars. Leads must be generated. Bottom line, planned giving marketers can learn a lot from car companies. I don’t think this is a stretch at all.

Plan 151

Should your CRM include photos of each of your donors?

iMarketSmart

Digital Marketing Fundraising Lead Generation charity blog cultivation for planned giving donor management software fundraising CRM fundraising software for nonprofits major donor cultivation marketsmart blog nonprofit CRM nonprofit crm comparison online donation software

CRM 180

Here’s one great legacy giving promotion

iMarketSmart

Related posts: >> Why I like this ad. >> 5 of the best charity videos used to promote legacy giving. >> A terrific example of an online “engagement fundraising” effort for planned giving. I love this legacy giving promotion. It’s actually a placeholder for your beer!

2 very interesting planned giving marketing charts

iMarketSmart

After sending out hundreds of thousands of mailers and emails on behalf our our clients, running ads in their magazines and providing a whole bunch of other ways to generate leads over the past couple of years… I am pleased to present the following charts. lead generation marketing Multi-channel marketing Planned Giving Planned giving Planned Giving Marketing Direct Marketing leads results

How to discover planned gifts using interns because you can’t afford a telemarketing firm

iMarketSmart

The last question is the most important one; ask “Many of our supporters have expressed interest in leaving a gift to _ in their will to benefit future generations. Related posts: >> eBook: Words That Work – Part 2: The Phrases That Encourage Planned Giving. >> >> Why Failing to Focus on Major and Planned Gifts Can Be So Dangerous. Make sure the intern cares about your mission.

Firm 100

What activity metrics you should measure for effective long-term planned giving marketing

iMarketSmart

For effective planned giving marketing, you really should be keeping track of your metrics. I’ve seen some foolish things in planned giving marketing. Number of leads generated. Cost per lead generated. Number of highly qualified leads generated.

If asking for donations makes you uncomfortable, read this now!

iMarketSmart

Recently I was asked the following: “The whole idea of the ‘ask’ is very uncomfortable to me. How can I become more comfortable with it?” ” Here’s my answer: First, if you are uncomfortable with asking, it’s probably for one or all of 3 reasons.

There’s power in exclusivity but are you using it?

iMarketSmart

Also, hi-capacity supporters could review new research findings or preliminary architectural plans for new buildings.

Almost four years ago I declared: “The Fundraising Pyramid Is DEAD!”

iMarketSmart

” “It seems that you are confused about what “planned giving” means.” ” “I would say 99% of non-profit staff cannot “plan gifts” for an organization. Is the fundraising donor pyramid dead?

The 4 levels of donor commitment according to Mal Warwick

iMarketSmart

Direct Marketing Fundraising Lead Generation Major Giving Planned Giving charity blog donor persona examples donor personas donor retention fundraising blog major gift cultivation Mal Warwick planned gift marketing

Donors 169

16 Content Ideas Your Major and Planned Gift Donors Will Love

iMarketSmart

The post 16 Content Ideas Your Major and Planned Gift Donors Will Love appeared first on MarketSmart | . Digital Marketing Direct Marketing Fundraising Lead Generation Major Giving Planned Giving strategy best practices for fundraising Content marketing cultivation for major gifts donor cultivation fundraising tips for nonprofits legacy gift marketing major donors nonprofit marketing Nonprofit Marketing Blog PhilanthropyInfographics.

Are planned giving prospects on the Internet?

iMarketSmart

I think it’s safe to say that the argument is over— seniors and all other planned giving prospects are on the Internet. Generation” (adults who are currently age 76 and older)1 than among other age groups. generation internet online online marketing seniors

A “wild woman” interviewed me

iMarketSmart

Digital Marketing Fundraising Lead Generation Major Giving Planned Giving charity blog cultivation for planned giving digital body language donor digital body language engaged donors major donor communication strategy major gift cultivation nonprofit digital strategy nonprofit marketing

Fundraising metrics: you have to see them to believe them

iMarketSmart

Fundraising Lead Generation Major Giving Planned Giving fundraising analytics fundraising kpi fundraising metrics benchmarks fundraising metrics for nonprofits measuring fundraising effectiveness nonprofit analytics what is a good fundraising roi

Top 10 reasons why donors like taking donor surveys

iMarketSmart

Lead Generation Major Giving Planned Giving strategy donor satisfaction donor strategy Fundraising fundraising tactics that work fundraising tools and techniques marketsmart questions to ask donorsHere are the top 10 reasons why donors like taking donor surveys: 1.

Survey 163