Don't miss out on the power of a unique landing page
Donor Power Blog
JANUARY 13, 2009
An article at Performance Insider, Unique URLs Vs. Homepage URLs: The Best Method For Lead-Gen? But doing that will cost you, in two ways: By sending responses to your homepage URL, you will be virtually blind to the actual response of the dollars spent. Here's a common but easy-to-avoid mistake a lot of nonprofits make: Sending donors to your homepage when you want them to make a gift (or take any other specific action.