4 laws of networks - and what they say about your best messenger
Nonprofit Marketing Blog
JUNE 19, 2012
Old-school advertisers will remember Sarnoff’s Law, which said the value of a radio or TV station was proportional to the number of listeners or viewers. One has been Metcalfe’s Law, which says the value of a telecommunications network is proportional to the square of the number of connected users. Then along came Reed’s Law, which says that the power of the network grows with the formation of groups or communities within it.