Email List Predicament: Is This OK?

Kivi's Nonprofit Communications Blog

There’s the CAN-SPAM law, but its application in specific situations is often confusing and subject to interpretation. There’s what “everyone else&# is doing, which may or may not reflect the law or best practices! So, we need some help to sort this out.

Should You Use Pre-Checked or Unchecked Opt-In Forms?

Kivi's Nonprofit Communications Blog

We are currently using an “opt out” function. Before we get into the different ways to approach this, it’s important to know the basic differences between US and Canadian law. Here in the US, our spam laws aren’t that detailed about how the forms are constructed.

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Fundraisers: Stop Blaming Facebook For Donors Not Wanting to Hear From You

J Campbell Social Marketing

Now LISTEN because this is IMPORTANT: I’m not saying to completely discard all other forms of fundraising, to throw out everything else, to ONLY focus on Facebook, and all of the other things I’m sure you are assuming (and getting ready to angrily tweet at me).

CAN-SPAM Act – What Do I Need To Know?

JCA Insights

The CAN-SPAM Act is a law that affects every organization that uses email in its operations. don’t allow recipients to opt out. don’t honor opt-outs when you receive them. New to e-marketing? You need to understand and abide by the CAN-SPAM act.

6 Overlooked Ingredients Your Year-End Emails Need

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It''s also important that you put in an easy way for readers to opt-out of your nonprofit emails (and if you''re not sending from a email service provider like Constant Contact , be aware of CAN-SPAM laws ). Make sure your emails are mobile friendly so you don''t miss out on connecting with donors who want to give on the go. When creating your year-end email appeals, remember these six key ingredients: 1. An easy to find donation button.

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Email Rules to Live By

A Small Change

The law governing mass emailing is often referred to as CAN-SPAM Act of 2003. Although this law was written for businesses, it does apply to nonprofit organizations. The Federal Trade Commission does not have jurisdiction over individual nonprofits, but the state attorney general and individual Internet Service Providers (ISP) can enforce the law. Local ISP’s have a vested interest in enforcing this law as they can be liable if their clients break them.

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How you can email your supporters every single day

iMarketSmart

I realize you and your communications team members probably just fell out of your chairs. Also, that’s why so many people either opt-out of receiving your organization’s emails or ignore them altogether by filtering them into their ‘trash’ folders.

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7 Solid Reasons Why You Should Kill Your Printed Planned Giving Newsletter

iMarketSmart

Or, better yet, include a mail-back reply that gives people the opportunity to opt-out. My mother in-law (now 72 years old) once showed me three planned giving newsletters she received over a relatively short period of time from three different charities.

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The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them

iMarketSmart

The law of reciprocity states that you are more likely to receive if you give first. I know because MarketSmart has sent out millions of donor surveys on behalf of our clients each year and their supporters show their appreciation by giving more. Just reach out to us.

7 Solid Reasons Why You Should Kill Your Printed and Electronic Planned Giving Newsletter

iMarketSmart

Or, better yet, include a mail-back reply that gives people the opportunity to opt-out. My mother in-law (now 72 years old) once showed me three planned giving newsletters she received over a relatively short period of time from three different charities.

#SocialNetworks: Facebook Faces Backlash As Public Offering Nears

Non Profit Marketing 360

Indeed, argued George Colony, CEO of Forrester Research , the success of the biggest platforms (ie, Facebook, Google+, and Twitter) means that there just are not that many more eyeballs out there to capture for the first time: “Social is running out of hours.

Consent Dies in Your Inbox. But There’s Hope.

The Agitator

It’s a sad irony that our sector’s reaction to a law designed to reduce the amount of spam has been to radically increase the spamming. After all, we spent money with an agency on designing ‘donor-centric’ copy and subject line, so ours will stand out, right? Let me guess.

Why Your Donors Want to Remain Anonymous

Nonprofit Marketing Blog

And yes, if they decide to opt out or remain anonymous, you must respect that decision. Many nonprofits make communications missteps because they haven’t taken the time to think through their strategy for reaching out to their constituents. Before you send another email, sit down and figure out your organization’s rules around communication frequency, content, and segmentation. It never fails.

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