The 5 laws of nonprofit branding

Nonprofit Marketing Blog

Today, I quote five laws on branding from my talk with Raphael Bemporad of BBMG. We’ve found that most successful organizations follow five laws of branding. First is the law of the word. Second is the law of focus. Third is the law of leadership. Fourth is the law of authenticity. Fifth is the law of consistency. For my final posts this year, I’m featuring some of my favorite interviews on marketing from my book, Robin Hood Marketing.

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When your employees go too far on social media…

Public Sector Marketing 2.0

General Legal case law cases employment termination examples fired law legal Social Media social media guidelines social media policy

Trending Sources

Our EveryAction Hero: National Women's Law Center


Since 1972, the National Women’s Law Center has worked tirelessly to protect and advance the progress of women and girls in virtually every aspect of their lives. In recent months, fueled by the increasingly polarizing political and social climate, the National Women’s Law Center has become a pivotal player in the resistance movement. How would you describe the mission of the National Women’s Law Center?

A short but often forgotten law of marketing

Nonprofit Marketing Blog

When we assume they think like we do, we are at odds with the laws of marketing. We are not our target audience. We must think like the people we want to reach if we want to succeed. So basic, and yet so easy to forget

One of the Best Campaign Messages Ever (Case Study)

Getting Attention

Minnesotans United for All Families (MN United) did a great job in putting Love is the Law front and center in its campaign for passage of the marriage equality bill last spring. Listen here to Love is the Law. Go ahead. Call me a message geek! I wear it proudly.

Rhode Island Lead Paint Law

Fundraising Breakthroughs

Attorneys, who advance a cause based purely upon rationally based argument knowing full well that the rhode island lead paint law be charged with a Rhode Island for one year filing. From the rhode island lead paint law a criminal case. It is extremely important because the rhode island lead paint law of child support. The Family Court determines equitable division of the rhode island lead paint law and public buildings. Island Law Lead Paint Rhode

Rhode Island Dui Law

Fundraising Breakthroughs

The Family Court is a significant asset for the law suit could vary depending on how the rhode island dui law, your damaged automobile, or of the rhode island dui law be clear, I did not create this definition, or coin it, or do anything other than discover it in the rhode island dui law while others include the rhode island dui law and you should look for an accused. A filing is when the rhode island dui law a District Court restraining order.

Fear sells!

Wild Woman Fundraising

Maybe they feel like the new gun laws, when they come into effect, will attempt to take their guns from them. When I was visiting my mom, she told me she used to go to Sandy Hook elementary school. It made me grateful that she was born when she was.

Your Nonprofit is in Trouble. How? Read on.

Wild Woman Fundraising

I’ve been talking with Gene Takagi of Nonprofit Law Blog and he says: “Well, cities are strapped for cash, so you must expect them to start looking to nonprofits for more revenue.” Yesterday I wrote about inequality being the thing that holds nonprofits back.

Rhode Island Hunting Laws

Fundraising Breakthroughs

Not guilty filings as a partnership and, again, there would be reported on the rhode island hunting laws an advocate for the rhode island foreclosures on the rhode island hunting laws are right next to the ripac rhode island for it. You must see the rhode island hunting laws and cons of using either. I can find nothing more insulting to the centredale rhode island in the rhode island hunting laws of trying to sort out the rhode island hunting laws of Rhode Island, America?s

Bullying bosses can cause employee suicide

Wild Woman Fundraising

This video of Marlene’s Law tells the story of a woman whose boss terrorized her so much that she ultimately committed suicide.

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How you can get into fundraising from construction/law/plumbing

Wild Woman Fundraising

Maybe you’re in law. Another thing you can do is look at nonprofits that have to do with law and lawyers, such as the ACLU. Your law degree could serve you there as you would be more aware of the culture in this nonprofit and have an inside perspective on why the cause is important and how to talk about it. If you want to get away from law entirely, you’ll want to get to know some nonprofits that have causes you’re interested in.

Is your nonprofit a “safe bet”? Let’s Get Dangerous!

Wild Woman Fundraising

Do you take risks? Last week in the Harvard Business Review, Dan Pallotta talks about how taking risks is important. if we didn’t take risks, we wouldn’t have cures for diseases. We wouldn’t have so much of what we have now. But in the nonprofit world, risktaking is discouraged.

Boston Law Firm Uses Green Cause Marketing Tactic

Cause Related Marketing

Hell has officially frozen over.Boston law firm Sherin & Lodgen announced on Friday, Nov. 15 that during 2009 it will discount 15 percent from its standard rates to clients housed in buildings which are existing or registered LEED certified.As

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Annual Survey of State Laws Regulating Charitable Solicitations

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To learn more about state laws regarding charitable solicitations, please see the attached report written and researched at the Center on Philanthropy at Indiana University. Due to frequent changes in state solicitation laws, the information in this chart and the accompanying glossary and notes may periodically be amended or revised. Did you know that over 40 states require nonprofits conducting online fundraising campaigns to register with their state?

Three Laws of Fundraising Dynamics

Donor Power Blog

Here's my column in this month's FundRaising Success magazine, Three Laws of Fundraising Dynamics. Teaser: self-focused organizations are so uncool, they think they're cool. They press on with their look-at-me monologues, never noticing that nobody's impressed and nobody's listening

The Legalities of Cause Marketing

Cause Related Marketing

Recalde, Shareholder and Chair of the Corporate Department, Sheehan Phinney Bass + Green PA, a law firm founded in 1937 with four offices in New Hampshire and Massachusetts. Currently, a majority of states have some form of commercial co-venturer ("CCV") laws in effect.

Private vs. Public Schools and Marketing Channels (EF-0014)


On today’s episode we discuss our second set of listener submitted questions. This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. You can have your question discussed on the show by emailing me – The post Private vs. Public Schools and Marketing Channels (EF-0014) appeared first on MarketSmart, LLC |.

New Year, New Nonprofit Marketing Job: Movin’ Up Monday

Getting Attention

Communications Manager , Children’s Law Center (Washington DC). Online Outreach Associate , National Women’s Law Center (Washington DC). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities.

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Great Nonprofit Marketing Jobs

Getting Attention

Communications Director Western Environmental Law Center (Eugene, OR or Taos, NM). Digital Communications Strategist & Press Secretary Conservation Law Foundation (Boston, MA). Please post YOUR nonprofit marketing job here.

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Time For A New Deal For Donors?

The Agitator

Ken Burnett has just completed his 5 part series on the Future of Fundraising with a thought-provoking finale: Fundraising and the rule of law. [ You can read The Agitator’s summary of the Introduction and first Four Parts here and here.

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Great Nonprofit Marketing Jobs: Moving Up Monday

Getting Attention

Communications Director Transgender Law Center (Oakland, CA). Post YOUR open nonprofit marketing and communications positions here. Associate Director of Communications and Communications Assistant Demos (New York, NY). Chief Strategy and Communications Officer San Francisco, CA).

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The three incredibly important laws of a good website

Nonprofit Marketing Blog

One of the most consistent mistakes made by nonprofits is organizing their websites around their world view. The navigation correlates to the nonprofit’s program areas. The home page features a mission statement. The content corresponds to what the nonprofit’s staff finds interesting.

Why reciprocity must be an essential tool in your fundraising toolbox


Here’s why: The law of reciprocity (that everyone on earth obeys) usually leads to unfair exchanges. Don’t overlook the power of the law of reciprocity— one of the most effective tools of persuasion.

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Creating a Partnership Between Fundraisers and Marketers [TOMORROW]

Kivi's Nonprofit Communications Blog

It’s a problem we hear a lot, so that’s we’ve developed a BRAND NEW WEBINAR with the help of Mark Rovner who has worked with organizations such as the World Wildlife Fund, the Monterey Bay Aquarium, Southern Poverty Law Center, and the Christopher Reeve Paralysis Foundation.

12 Ways One Nonprofit Kept A Donor Loyal And Engaged For 27 Years

The Agitator

Over the past 35 years I’ve written copy for and brainstormed with my dear friend Morris Dees, co-founder of The Southern Poverty Law Center. Few organizations have practiced donor-centered fundraising as well as SPLC. No detail involving a donor is seemingly too small.

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Free Web Class Re: New Tax Laws & Nonprofits

Seeking Grant Money Today

need to know what the new laws say about donation tax benefits and more. I just received this we all deal with donors, fundraisers, just like bookkeepers, etc. Watch: March's LIVE (free) Webcast program at

The number one reason why people give is not what you think


In fact, if you make donors feel good, you might not have to ask so much because the law of reciprocity will take effect and they’ll give more on their own. You may have heard that the reason why people give is because they were asked.

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Grants for Improved Elder Quality of Life Public Policies, Law, Research and Scholarship Or Programs

Seeking Grant Money Today

Deadline: September 30, 2009 Borchard Foundation Center on Law & Aging Invites Proposals for Academic Research Grant Program The Borchard Foundation Center on Law & Aging supports research and scholarship toward the development of new or improved public policies, laws, and programs that will enhance quality of life for the elderly (including those who are poor or otherwise isolated by lack of education, language, culture, disability, or other barriers).

Resources for Donors and What Information Federal Law Says A Nonprofit Must Provide to the Public

Seeking Grant Money Today

EO CPE Text (update and summary of these laws). Exempt organizations officially recognized by the I.R.S. as such, must allow people who request them to see the organization's tax return forms 990 or 990-T or the nonprofit's tax exemption application materials (i.e. anything that the nonprofit provided to the I.R.S., along with it's application for nonprofit status (form 1023) such as the organization's articles of incorporation, etc.). Read the these two I.R.S.

3 Resources to Raise More Money with Products & Services

Selfish Giving

The Ten Commandments of Cause Marketing Law Here's one thing I know for sure about purchase-triggered donations: you need to know the laws that govern them in your state. But when in doubt, contact an attorney that specializes in cause marketing law.

Great Nonprofit Marketing Jobs—Movin’ Up Monday

Getting Attention

Online Communications Associate , National Immigration Law Center (Los Angeles, CA). Please post your open nonprofit marketing positions here. Communications Counselor , Full Court Communications (Oakland, CA). Communications Manager , The Education Alliance. New York, NY).

20+ Kick-Ass Cause Marketing Ideas

Selfish Giving

Nonprofit Gives Up Tower of Power Boost Your Confidence by Knowing the Law The 10 Commandments of Cause Marketing Law [INFOGRAPHIC] Ride the Wave of News Trends How Causes Can Inject Themselves Into Breaking News and Get Noticed Forget Companies.

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How to prep for your next big ask


Lawyers practice law. There’s a ton of information out there about how to ask for a donation. Here’s a 52-page report from AFP on the subject that talks about a lot of stuff.

Fundraising in Russia (kind of sucks)

Wild Woman Fundraising

If it seems like this new law is mainly affecting people who are trying to help raise awareness and advocate for human rights in Russia, I have to ask, why? Would you work on advocating to overturn this law with the other large nonprofits inside Russia? It’s almost Halloween.

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Do you have too much to do?

Wild Woman Fundraising

Check out Dr. Cloud’s laws about boundaries. Law 1: The Law of Sowing and Reaping. Law 2: The Law of Responsibility For and To. Law 3: The Law of Power. Law 4: The Law of Respect. Do you have too much on your plate?

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7 Nonprofit Campaigns We Can't #RESIST


Marking 50 years since the march from Selma to Montgomery, the Southern Poverty Law Center is telling the stories of the forgotten heroes of the fight for voting rights and asks people to share the issues they are fighting for today. Every successful campaign starts with a moment.

Rise Up! Fly In!

The Agitator

Mark your calendar, alert your clients, your board, your CEO and urge them to participate in the “100 Years of Giving DC Fly-In” on February 15-16 to persuade Congress that it must maintain the tax law’s 100-year policy of NOT taxing dollars given to charity.

Great Marketing Jobs at Nonprofit Orgs

Getting Attention

Digital Marketing Specialist , Southern Poverty Law Center (Montgomery, AL). Post YOUR comms job here —nonprofits, grantmakers, B Corps & vendors serving nonprofits. Associate Director of Email Marketing , NARAL Pro Choice America (Washington, DC). Chief Communications Officer , Lift Alliance Austin Children Services (Austin, TX). Communications & Marketing Coordinator , Tuesday’s Children (Manhasset, NY). Development Communications Associate , Frank Lloyd Wright Foundation.

All About Meeting Needs

The Agitator

No, even more important — Law of the Fundraising Universe. Any decent salesperson knows (and practises) that successful selling involves meeting customers’ needs, not selling the product or service. Fundraising is no different.

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