The 5 laws of nonprofit branding
Nonprofit Marketing Blog
DECEMBER 23, 2012
Today, I quote five laws on branding from my talk with Raphael Bemporad of BBMG. We’ve found that most successful organizations follow five laws of branding. First is the law of the word. Second is the law of focus. Third is the law of leadership. Fourth is the law of authenticity. Fifth is the law of consistency. For my final posts this year, I’m featuring some of my favorite interviews on marketing from my book, Robin Hood Marketing.