Awareness

Mission Paradox Blog

The beautiful thing about Las Vegas is that it knows exactly what it is. That's part of the reason the marketing of the town works so effectively.  There's an element of that in any great marketing campaign. " So does your marketing embrace what you do, or apologize for it?     Tags: Marketing Strategy I'm back.    let's get to it. -.

34 Hot Tips on Increasing Facebook Followers (or Likes) From AMA Boot Camp Marketers

Diva Marketing Blog

In 2004, the American Marketing Association asked to develop a workshop on blogs. Blogs: Marketing Beyond The Website , was an amazing experience. We took that Hot Topic program to 6 major markets in 10-months. Very smart marketers. Josh Kozinski, Sky High Marketing.

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Embracing what you don't understand

Mission Paradox Blog

It's 11:30pm in Vegas.    Hundreds of folks start streaming in to line up at the various nightclubs inside of Wynn Las Vegas. But I'm a marketer at heart, so my job is to try and understand (maybe even embrace) things that I don't understand. Good marketing is about trying to understand things that you don't initially understand. If you can't do this, your marketing will always suck. -.

The right conditions

Mission Paradox Blog

I'm in Las Vegas.  But in Vegas, I don't think twice. Because, in ways both big and small, Vegas has created the right conditions for people to spend more money then they normally would. From the grocery line, to Vegas, to a house party where folks sell Avon and Mary Kay, they all teach us that it is possible to create conditions where people are more inclined to buy what you are offering.       Tags: Marketing Strategy

Nothing to say

Mission Paradox Blog

But we have to be honest here, the tools of word of mouth marketing are every-damn-where. My peeps at Wynn Las Vegas don't have to pay me a dime to rave about them.     Marketing StrategyI get this question a lot: "How can get my audience/friends to spread the word about my art?" " I'll be honest, my first instinct when I'm asked this question is to dance around it.

The art of luxury

Mission Paradox Blog

  It describes a consumer market that is becoming, "all dollar stores and luxury."    People don't buy IPad's or stay at the Wynn Las Vegas because it makes rational sense.  They create ways of selling and marketing their art that surprise and delight. Our job is to use every tool at our disposal, marketing, operations, etc.       Tags: Marketing Strategy

Interview With N.E.D. - The Rock N Roll Docs

Diva Marketing Blog

As Doc/Musician Nimesh Nagarsheth told us in this Diva Marketing interview, " Through our music we are able to reach thousands at a time getting our our awareness and education messages and quite honestly have a great time doing it.". Diva Marketing/Toby: I get the overall mission of N.E.D.

Band 93