When donor gifts work - and when they don’t

Nonprofit Marketing Blog

Annalise Briggs shares the story: “I ordered handmade rams from a beneficiary in Kyrgyzstan named Batina. At the recent Nonprofit Technology Conference, I was asked about donor premiums - those return address labels, mugs, etc. given to people in exchange for making a donation.

The Secret to Effective Fundraising Premiums

Fundraising 123

Annalise Briggs shares the story: "I ordered handmade rams from a beneficiary in Kyrgyzstan named Batina. At the recent Nonprofit Technology Conference, I was asked about donor premiums -- those return address labels, mugs, etc. given to people in exchange for making a donation. .