Research Your Keywords Before Applying to Google Grants

Kivi's Nonprofit Communications Blog

In this guest post by Timothy Spell of nonprofitcms.org , you’ll pick up some great advice on doing keyword research, which is the first step toward applying for and using a Google Grant. Without search traffic, your grant will be meaningless. Timothy Spell of nonprofitcms.org.

5 Tips For Increasing Traffic to Your Nonprofit’s Website

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You could use Google keyword search or sites like SpyFu.com to see what similar sites to yours are using for keywords, how often people are using those terms, and how high they rank in search results. Once you know what people are searching on, you can determine if the words you thought were the best keywords are really the best or if you can tweak them a bit. I'm not an SEO expert, and I've never played one on TV. But here are some tips I've learning along the way.

Use keyword research to identify e-newsletter subject lines

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They looked for editorial guidance in two key areas: - Keyword research The team examined the company’s Google adWords campaigns to find keywords that drove strong traffic. For example, when the team saw terms related to small business startup tools appearing regularly in their keyword research, they created a feature that included three resources to help entrepreneurs start a new business.

5 tips for increasing traffic to your nonprofit’s website

Fundraising Coach

I wish to increase traffic to my web site and since this is unfamiliar territory I thought you could help me with this. You could use Google keyword search or sites like SpyFu.com to see what similar sites to yours are using for keywords, how often people are using those terms, and how high they rank in search results. Use those likely search terms in the “keywords&# meta-tags.

Improve Your Nonprofit Website’s Search Results – #10NTC Tips

Kivi's Nonprofit Communications Blog

One of the best tactical sessions I attended at NTEN’s Nonprofit Technology Conference week before last was “Optimizing Your Site for Search Engine Performance: And We Ain’t Talkin’ Just Keywords.&# Here is the slide deck. Google’s Keyword Tool.

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Day in the Life of a Nonprofit Communicator – Pam Georgiana

Kivi's Nonprofit Communications Blog

I open Tweetdeck and review our four Twitter feeds and our tracked hashtags and keywords. I also look at Google Analytics to check web traffic. We are working hard on our SEO strategy so I am really focused on our web traffic, session duration and other acquisition metrics.

#TECH: Title Tags Can Make Or Break Your Site’s SEO

Non Profit Marketing 360

that is the first thing search engines scour for the keywords that make your site visible on those engines. So you want to choose your words carefully: “An effective title tag is one that encourages people to click on it, and also contains keywords you’d like to get found for.”

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Free Resources

Non Profit Marketing 360

The Essential Step-by-Step Guide to Internet Marketing from Hubspot professes to cover all the basics from keyword strategies and optimization to blogs, mobile and the all-important conversion of traffic into leads. A heap of useful books are being published online and offered for free. Here are this month’s best: Short and Sweet: The Why’s and How’s of Twitter from Fenton Communications, authors of a number of excellent tomes on communications.

The Ultimate Guide to Digital Marketing for Nonprofits

Twenti

Below, we break down the different types of digital marketing and how these can be used effectively to increase web traffic and donations. . Content creation is an effective way to increase web traffic and engage supporters with no ongoing work and very little cost. by Zoe Allen.

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Your Google Analytics Questions Answered!

Fundraising 123

Q: How do I find the keyword section of Google Analytics to see what keywords people used to find us? You will find the list of keywords from search engines under Traffic Sources > Keywords. These keywords are what your visitors searched before they were directed to your web site. When you access the list of keywords, you can also see related statistics telling you how long a visitor spent on your site or how many pages were subsequently visited.

Web Writing for Nonprofits: 4 Do’s and Don’ts

Fundraising 123

It’s imperative to shape your content to maximize that brief time, which means getting straight to the point, organizing articles to fit how we read on the Web, and writing clear, keyword-rich headlines. Bonus tip: Be sure to include SEO-friendly keywords in your first few sentences. Include search engine-friendly keywords. Writing effective content for your nonprofit website, blog or email newsletter requires a different strategy than writing for print.

[Guest Post] How To Use Google Trends

Fundraising Coach

The author of the incredibly helpful SEO book Content Chemistry , he’s amazing when it comes to helping your website receive exactly the type of traffic you want. That means keyword research. Google Keyword Tool *.

Help Donors Find You Through Search Engine Marketing

Fundraising 123

Develop your keywords: A keyword is the search word or phrase that you "buy" from Google (i.e., Ask yourself which keywords-word combinations and phrases-you would type into the Google search box to find your organization's programs and services. Select as many keywords as you like. Note: Google Grants will only pay for keywords up to $1.00). Get suggested keywords: Still not sure which keywords to select?

Infographics & Data Visualization: Not Your Grandmother’s Pie Chart – Part 4

Kivi's Nonprofit Communications Blog

The more compelling the information in your infographic, the more people are likely to share it, like it, add it, mention it – so more traffic gets driven to that page, thereby boosting your page rankings. Incoming traffic.

40k to 4 Million Views! Boost YOUR YouTube Video Views (Case Study)

Getting Attention

None of our videos were showing in search with the keyword “homeless.” Our channel has generated high views before, but traffic was always just a temporary spike after a media hit.

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Using Search for Fundraising and List-Building: How Google Grants Can Bolster Your Bottom Line

Fundraising 123

A Google Grant, which provides up to $10,000 a month in free keyword advertising to qualified nonprofit organizations, can help your organization raise money, build your list, and drive more traffic to your web site. Download the presentation slides below Related Documents!

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Build It and They Will Come? Not for Online Fundraising!

Fundraising 123

Here are two standouts: 6 Steps for Getting Started with Email Fundraising Integrate Email Into Your Fundraising Mix Even though email is one of the most powerful tools to drive traffic, there are many factors involved in getting people to visit your site. Remember the day you posted your DonateNow button on your site? It was pretty exciting to know that the donations were now going to roll in.

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Best of the Blog 2008 & Your Suggestions for 2009?

Kivi's Nonprofit Communications Blog

I did a quick review of my traffic stats for this blog and here are the top ten most visited posts, ending with the most popular: If Social Networking Isn’t Marketing, Why Bother? Where to Put Keywords on Your Web Page. But traffic isn’t everything.

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This Week’s Webinars: Get More Web Visitors & Content Creation Strategies

Kivi's Nonprofit Communications Blog

Tuesday, July 21: Attracting More Website Visitors: Traffic Building Tips for Nonprofits. Learn about proven tools to lure visitors to your nonprofit’s website, including defining your keywords, search engine optimization, and linking and content strategies.

How to Make Your Website Eligible for the Google Ad Grant

Twenti

Google Ads appear when people search for certain keywords, meaning that you will appear in relevant search results to people who are already likely to be interested in your nonprofit. Broken links make for a horrible user experience and will make you lose traffic. by Zoe Allen.

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16 Features Every Nonprofit Website Should Have

Twenti

On-Page SEO , which is the process of designing great content, using keywords correctly to encourage you to rank for these topics and making sure your page still looks great on mobile devices. by Zoe Allen. Is your nonprofit website actually encouraging visitors to donate?

Using Search for Fundraising and List-Building: How Google Grants Can Bolster Your Bottom Line

Fundraising 123

A Google Grant, which provides up to $10,000 a month in free keyword advertising to qualified nonprofit organizations, can help your organization raise money, build your list, and drive more traffic to your web site. Download the presentation slides, audio recording (MP3), post-call Q&A and a paid search case study from Donordigital below Related Documents!

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10 Tips to Make your Nonprofit Website Search Engine Friendly

Fundraising 123

When you think about how to drive traffice to your nonprofit website, pay attention to how your site ranks in search engines like Google. Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via "natural" (aka organic) search results. Keyword research is the first step for Search Engine Optimization (SEO). don't fill the page with hidden keywords) and you will be rewarded in the long term 3.

Government obsession with newspaper coverage

Public Sector Marketing 2.0

Being on the cover of Globe & Mail will get you a big hit of traffic on that particular day, however it will quickly fade into oblivion as you have no place to sustain the discussion. A solid digital presence will ensure that upon searching for relevant keywords, people will notice that your various web properties dominate the first few pages of Google, and thus you will easily be able to funnel in the majority of your target audience.

40k to 4 Million Views! Boost YOUR YouTube Video Views (Case Study)

Getting Attention

None of our videos were showing in search with the keyword “homeless.” Our channel has generated high views before, but traffic was always just a temporary spike after a media hit. Guest blogger Mark Horvath founded and leads Invisible People. Today he shares how to boost your YouTube views from meh to magnificent. BTW, Mark’s video version of this post features bonus tips not found here!

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3 Ways Research and Cause Marketing Can Work Together

Cause Related Marketing

Data about consumer behavior, such as the keywords visitors use to find your website, can also prove invaluable. Bloggers's note: Today's post comes from guest blogger Erin Palmer, a writer and editor for University Alliance.

Better Cause Marketing with SEO

Selfish Giving

Wikipedia has a clear and simple definition : Search engine optimization is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via unpaid search results [as opposed to paid ads].

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Sample Online Fundraising Plan

Fundraising 123

The key to acquiring new online donors will be developing partnerships to drive traffic to our site, building a large e-mail list for prospecting, and making our site even more successful in converting visitors into donors. Increasing site traffic With a compelling website and technology in place to manage content and donor relationships, we'll develop campaigns to drive traffic to our site.

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10 Tips to Improve Your Nonprofit Website

Fundraising 123

This will attract new traffic sources, retain visitors, and build community around your cause. It also helps if those words mirror the keywords and phrases people are likely to use searching for you or your issues. Here are just a few tips on making your website more effective: 1. Make your site social media friendly. Include social sharing links on every page of your nonprofit website.

2 easy ways to get free PR in 2012

Fundraising Coach

So I usually just skim the queries relying on my eyes to pick up interesting keywords the might fit me “nonprofit,” “social media,” “charity,” etc. One of your 2012 New Years resolutions should be to get more media for your nonprofit.

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5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

I believe strongly that well-written, keyword-optimized, topically-relevant, frequently-updated content will not only improve your standing on Google but will also establish your authority and credibility in the eyes of customers and prospects.

Is your Donation Page letting you down? Try this 7-step formula for building a high converting page

DonorDigital

Do you really want to send your high value donation page traffic to Mark Zuckerberg? Repeat the exact keywords words or phrase the visitor clicked to get here—don’t bait and switch on a donation page.

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5 Reasons Nonprofits Should Take Search Seriously - Part I

Donor Power Blog

We all want more traffic to our sites, right? Our friends at IMPAQT did some research and found that some of the top trending keywords during November and December are “gift”, “top 10” and “gift ideas”. Being sure to include content with these popular search words will be crucial for driving traffic to your site this time of year. Did you know that search is one of the only marketing channels where you can 100% determine ROI?

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My daughter doesn’t talk on the phone

DonorDigital

Drive traffic. Some of our clients are getting 10% to 20% of their Web traffic from social media.). Improve results on search engines with keyword-rich content. My 15-year-old daughter doesn’t talk on the phone.

5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

I believe strongly that well-written, keyword-optimized, topically-relevant, frequently-updated content will not only improve your standing on Google but will also establish your authority and credibility in the eyes of customers and prospects.

Google Analytics: Cool charts but what do they mean?!

Nonprofit Marketing Blog

Also, you can track traffic from your organization’s Facebook page or Twitter. Google will tell you what keywords people are using to find your site. Also look at who is sending you traffic. Or maybe the keywords your using on your Adwords are sending people who were looking for something else - in which case you want to rethink your Adwords. This is the title of a presentation by Google’s Matt Walton that I’m blogging here at Artez Interactive.

5 Reasons Nonprofits Should Take Search Seriously - Part II

Donor Power Blog

You’ve got to have the analytics capabilities (and people) to understand what keywords are driving traffic to your site. You've been waiting for our last 2 reasons! We saved the powerful boost of motivation for last. Here's part II: 4. Getting started is free! It’s an uphill battle to compete with commercial clients in the search jungle. The bottom line is that nonprofits just don’t have the kind of SEM budgets that commercial companies do.

Apps I Use for Cause Marketing

Selfish Giving

I can see traffic and referral sources, top content and landing pages, keywords, everything! Anyone who knows me knows how important my iPhone is to me, especially now that I have the super-fast 4G!

Holiday Volunteering - Asking for Time Not Just Money

Nonprofit Marketing Blog

From Halloween through the New Year, the same spirit that drives financial giving also inspires supporters to give their time – which is why each year we see huge spikes in traffic at VolunteerMatch.org right around now. Photo: Experience Corps Oakland/Faith Gong/VolunteerMatch.

5 Reasons Nonprofits Should Take Search Seriously - Part I

Donor Power Blog

We all want more traffic to our sites, right? Our friends at IMPAQT did some research and found that some of the top trending keywords during November and December are “gift”, “top 10” and “gift ideas”. Being sure to include content with these popular search words will be crucial for driving traffic to your site this time of year. Did you know that search is one of the only marketing channels where you can 100% determine ROI?

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Long overdue Podcamp Toronto 2009 debrief

Public Sector Marketing 2.0

Use SpyFu to find out what competitors are paying for various keywords. Use Compete to look at competitor traffic. Just so you know, it bugs me like crazy not be able to dump my thoughts on various time-sensitive issues that occur on a daily basis. It’s unfortunately that time of year again when my post frequency is hindered as a result of “March Madness&# (year-end for government clients).

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5 Reasons Nonprofits Should Take Search Seriously - Part II

Donor Power Blog

You’ve got to have the analytics capabilities (and people) to understand what keywords are driving traffic to your site. You've been waiting for our last 2 reasons! We saved the powerful boost of motivation for last. Here's part II: 4. Getting started is free! It’s an uphill battle to compete with commercial clients in the search jungle. The bottom line is that nonprofits just don’t have the kind of SEM budgets that commercial companies do.

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Social Media Lessons from Leadership 18

A. Fine Blog

Duties: - Monitor Twitter for keywords like Redcross, “Red Cross”, #hurricane, #irene. - It turned out that even though Hanes had 10 times the number of Facebook friends than Goodwill, Goodwill drove 40% of the traffic for the campaign. I had the opportunity last week to speak at the annual gathering of Leadership 18, a membership group of the nation’s largest health and human service providers.