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Identify search engine keywords used by your target audience in 60 seconds

Public Sector Marketing 2.0

How to identify search engine keywords used by your audience in 60 seconds. The Lesson?

Research Your Keywords Before Applying to Google Grants

Kivi's Nonprofit Communications Blog

Search marketing means that you’ll need to target search terms, or specific keyword phrases commonly typed into Google.

Fuhgeddaboudit – SEO and Your Small Nonprofit

Social Media Bird Brain

Some of the things you might have heard: You need to include meta keywords in your HTML You need to submit your site to the search engines. tags small nonprofits SEO keywords content nonprofits

SEO 46

Your Broccoli, Their Cheese: Deciding on Your Core Topics

Kivi's Nonprofit Communications Blog

Content Marketing Nonprofit Communications Nonprofit Marketing Strategy #13NTC keywords SEO We''ve Moved! Update your Reader Now. We''ve Moved!

Use keyword research to identify e-newsletter subject lines

Fundraising 123

They looked for editorial guidance in two key areas: - Keyword research The team examined the company’s Google adWords campaigns to find keywords that drove strong traffic. MarketingSherpa has written a fantastic case study on what they learned. You can read the full case study here.

[Guest Post] How To Use Google Trends

Fundraising Coach

That means keyword research. Google Keyword Tool *. Today it’s my privilege to introduce you to Andy Crestodina. Google Trends.

2 morning tasks to super charge your nonprofit social media strategies #bbcon

Fundraising Coach

In looking at the bios, he'd look for keywords to help him know who in IJM should connect. How to know what exactly to post about. Engage 4.

Social Media Housekeeping

Fundraising 123

Set up alerts to use social media as a listening platform: @ mentions, hashtags, keywords about your cause, etc. Think about social media as a way to open the doors of your organization to new guests and friends. But unlike hosting guests at you home for an hour or two, social media is open to guests 24/7. Be consistent with your hashtags.

The JianGate Twitter Universe Visualized

Public Sector Marketing 2.0

Very bad practice, I know, but human nonetheless. Sorry about that. What exactly did I do? Why did I do it? What should I have done? jiangate.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Constant Contact released their Top Subject Line Keywords for #GivingTuesday. Photo Source: p/2GC29. Friday, it is.

Link 38

Enter into the DONOR’S story

Fundraising Coach

They put in keywords. Unfortunately, it happens all the time. Then a marketing person gets involved and tries to "fix it." There's help!

Setting Up a Social Media Listening Dashboard

Kivi's Nonprofit Communications Blog

This pulls all alerts for the various keywords into one place and updates automatically. Christina Johns. Did I mention it is also free?&#.

The Numbers Racket and Your Small Nonprofit

Social Media Bird Brain

authority search rankings small nonprofits expert research SEO relevance keywordsArt by Andrew Tosiello Last week I mentioned I'd be attending a meetup on SEO and that if the info was good, I'd share. It was, so I will. Note that showing up on the first page of results is.

Need Marketing Help? Listen to Marketing guru, Vicki Flaugher

Wild Woman Fundraising

Ruthlessly research your keywords and target your niche more precisely. Bathh meetup with Vicki Flaugher, (L) Mazarine (Center) and Cait (R).

Google Insights for Search

Search Marketing for Nonprofits

Another tool to add to your keyword research tool belt. Google’s Insights for Search tool lets you: Look at a portion of keyword search results – by location, category, or Google vertical (news, images). Tagged: Google insights for search, google search trends, keyword research.

WHERE ARE MY PEOPLE? 6 Tools and Techniques for Finding Friends and Influencers on Facebook & Twitter

Kivi's Nonprofit Communications Blog

So, register yourself, and start searching by keyword to find people with decent Klout scores. Eastern (10:00 a.m. These are your people. Press.

Using Facebook Targeting to Boost Performance on Organic and Promoted Posts

Kivi's Nonprofit Communications Blog

The interests section provides keyword suggestions and shows you how many people are reachable with a given set of keywords. Kristina.

LinkedIn for Nonprofit Professionals

Fundraising Coach

Keywords are King. Identify a combination of 10 keywords and keyword phrases that best describe you. by Debra Askanase. c) Marc A.

How to Get Prospects and Supporters to Your Website

Getting Attention

link authority) and others — is an absolute critical element for your online marketing success. Subscribe today. Inbound Marketing

The Wild Woman’s Guide to Social Media Workbook Free Preview!

Wild Woman Fundraising

Mazarine Treyz, with The Wild Woman’s Guide to Fundraising and The Wild Woman’s Guide to Social Media. Shipping Options. Or Buy the Ebook.

2013 Nonprofit Marketing Trends That Affect You—Part 1

Getting Attention

Now’s the time to finish outlining the right things for your organization’s marketing in 2013, and to finalize your next 90 days.

Book Review: “The Facebook Marketing Book”

Cause Related Marketing

The pages on how to use keywords in Facebook for SEO struck me as important. I joined LinkedIn way back in 2005.

17 Tips for Getting More Pinterest Followers for Your Nonprofit

J Campbell Social Marketing

Alexa recently reported that Pinterest is the 13 th most visited website in the United States and 38th globally. Grab the low hanging fruit first!

Tips 83

Twitter Search or Instagram Search: Which is Better for Business?

Diva Marketing Blog

To use advanced search, begin by entering a keyword in the search field located in the upper right-hand corner of the page. By Paul Chaney.

Fast Ways to Find Funding Sources

Get Fully Funded

This will take you to a page where you may search for grant opportunities by keyword, category, or agency. For this price you will be able to search for grant opportunities by keyword from among the top 10,000 grant-making foundations in the U.S. Today’s blog post comes from Stephen A. They are not helping you or your organization.

Free Cause Marketing Q&A Call With Paul Jones Friday, June 10

Cause Related Marketing

I pointed out that the blog is coming up on 600 posts, each indexed with helpful keywords and easily searched. No free donuts from me.

June 43

Your Google Analytics Questions Answered!

Fundraising 123

Q: How do I find the keyword section of Google Analytics to see what keywords people used to find us? You will find the list of keywords from search engines under Traffic Sources > Keywords. These keywords are what your visitors searched before they were directed to your web site. Absolutely!

Help Donors Find You Through Search Engine Marketing

Fundraising 123

Develop your keywords: A keyword is the search word or phrase that you "buy" from Google (i.e., Ask yourself which keywords-word combinations and phrases-you would type into the Google search box to find your organization's programs and services. Select as many keywords as you like. Sound complicated?


10 things your home page absolutely must have

Nonprofit Marketing Blog

Use an obvious keyword for this button, such as “Donate” or “Give”, rather than something more ambiguous like “Join” or “Support.” What belongs on your home page? One definite must is an impossible-to-miss Donate button. Make it central to the page. Make it big. Make it colorful. Just for you!

Butts in Seats: 5 Tips for Event Marketing Using Social Media

Kivi's Nonprofit Communications Blog

Ceci Dadisman. This week, you are hearing from four guest bloggers about nonprofit events. Guest Post by Ceci Dadisman, Palm Beach Opera. or

Position Yourself to Get the Nonprofit Marketing Job: Be Selective and Specific

Getting Attention

Welcome to our newest guest blogger, Valerie Lambert. She blogs at Bilou Enterprises on topics related to Annual Giving and career counseling.

Integrating Social Data into Decision Making (5 Free Tools)

Public Sector Marketing 2.0

Main use: Searching for keywords within Twitter bio’s. Billion. Active Internet Users: 3.o Billion. Active Social Media Accounts: 2.1 Billion.

Tools 81

7 More 2013 Nonprofit Marketing Trends That Impact YOU—Part 3

Getting Attention

To do: Integrate your top keywords in all of your high-quality, original content—on every platform—that is hungrily consumed and shared.

How to Optimize Your Nonprofit Press Releases for Search

Fundraising 123

Jessica Pajak and Tyler Ragghianti of PR NewsChannel share some tips on how to use keywords and hyperlinks to elevate your press releases. Keywords. Keywords are the most relevant single words or phrases that are commonly searched for in top search engines. Google Adwords is a useful free tool for helping you choose keywords.

15 ideas for virtual volunteers from the Virtual Volunteering Guidebook

Wild Woman Fundraising

Going through photographs and writing brief descritions and keywords to help you catalog your nonprofit’s history. It’s true.

Ideas 46

10 Tips to Improve Your Nonprofit Website

Fundraising 123

It also helps if those words mirror the keywords and phrases people are likely to use searching for you or your issues. Here are just a few tips on making your website more effective: 1. Make your site social media friendly. Include social sharing links on every page of your nonprofit website. Are the actions you want a visitor to take clear?

Infographics & Data Visualization: Not Your Grandmother’s Pie Chart – Part 4

Kivi's Nonprofit Communications Blog

The actual file name should be keyword-rich too (rather than some file naming convention you may use internally). Julia Reich. Boosting SEO.

Slides from Social Media Presentation at AMA DC

Search Marketing for Nonprofits

Tags: Craigslist SEO Social media marketing Wikipedia Yahoo facebook future of search keyword research twitter web 2.0

Welcome Shared Services Canada

Public Sector Marketing 2.0

The keyword here is “hope&#. It’s official ! What does this mean? The Government has over 100 different email systems, over 300 data centres, and over 3,000 network services within the Federal Public Service. This is inefficient and wasteful. How long has this been in the making? Apparently 12 years if you ask IT insiders.

Leveraging LinkedIn for Good

Fundraising 123

By using our advanced search, you can narrow down your results through criteria such as keywords, location, or industry. At LinkedIn, our mission is simple: To connect the world's professionals to make them more productive and successful. Then we create economic opportunities for those professionals. Connections and Knowledge. .