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They looked for editorial guidance in two key areas: - Keyword research The team examined the company’s Google adWords campaigns to find keywords that drove strong traffic. For example, when the team saw terms related to small business startup tools appearing regularly in their keyword research, they created a feature that included three resources to help entrepreneurs start a new business. MORE
One of the best tactical sessions I attended at NTEN’s Nonprofit Technology Conference week before last was “Optimizing Your Site for Search Engine Performance: And We Ain’t Talkin’ Just Keywords.&# Here is the slide deck. Use on your site the keywords that people actually type into Google. The speakers recommended several free or affordable keyword research tools, including. Google’s Keyword Tool. Get more specific with your keywords. MORE
What keywords best align with our stories? Who else is discussing these keywords? How will we monitor the use of these keywords by our commentators and guest bloggers? The field got built only after Ray listened. Yesterday we talked about creating content on your business’s or nonprofit’s website that will bring new readers to your site, deepen the loyalty of those already in contact with it, and turn more of them into customers, volunteers, and donors. MORE
The Essential Step-by-Step Guide to Internet Marketing from Hubspot professes to cover all the basics from keyword strategies and optimization to blogs, mobile and the all-important conversion of traffic into leads. A heap of useful books are being published online and offered for free. Here are this month’s best: Short and Sweet: The Why’s and How’s of Twitter from Fenton Communications, authors of a number of excellent tomes on communications. MORE
They put in keywords. Last week at the Blackbaud conference, I heard yet another story of good fundraising letters being eviscerated by marketing. Unfortunately, it happens all the time. A fundraiser studies her craft, reads the results of fundraising tests, and creates a compelling appeal. Then a marketing person gets involved and tries to "fix it." They use passive voice in an attempt to sound lofty and confident. MORE
Content Marketing Nonprofit Communications Nonprofit Marketing Strategy #13NTC keywords SEO We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. MORE
Tags: SEO Social media marketing keyword research twitter web 2.0 MORE
Keywords. By knowing the keywords that best describe your organization and its work, you can track mentions of those words on the Internet. Long-tail, Long-tail keywords. Typically phrases with three or more words that are much more specific versions of your keywords. For example, if one of your keywords is “homeless shelter” then “homeless shelter for families” and “homeless shelter New York City” would be examples of long-tail keywords. MORE
One of the recommendations in Facebook’s media guide – Global Coronavirus Resource: Connecting People During the COVID-19 Pandemic – was to use Facebook Groups to connect with people. MORE
Set up alerts to use social media as a listening platform: @ mentions, hashtags, keywords about your cause, etc. Think about social media as a way to open the doors of your organization to new guests and friends. But unlike hosting guests at you home for an hour or two, social media is open to guests 24/7. Because of the constant accessibility of social media, keeping profiles tidy all the time is a must. MORE
Jessica Pajak and Tyler Ragghianti of PR NewsChannel share some tips on how to use keywords and hyperlinks to elevate your press releases. Keywords. Keywords are the most relevant single words or phrases that are commonly searched for in top search engines. Outside of the headline or subheadline, the use of keywords is the most important aspect of your press release, so spend time on it to make sure your press release gets the attention you desire. MORE
Basically a nonprofit provides its donors an option to give via text messaging by texting a specified keyword to a specified five digit number. When this keyword is sent, the cell phone companies send the designated gift amount to the nonprofit through the Mobile Giving Foundation or mGive Foundation. Mobile giving is like the wild west of online fundraising. Nonprofits are still trying to understand much of what is being done in mobile giving. MORE
Refining the Process Figuring Out What Works Over the first few months of our grant, we continued to experiment with our ads and keywords, and to monitor how each of our campaigns was performing. We also held more brainstorming sessions on those issues and added new keywords that came out of those sessions. Surprise, surprise, a lot of people were searching on keywords like "register to vote" in September and October, and we got our highest numbers yet. MORE
Here's what I'm looking for: 1) Are you using a keyword strategy as the first (or only) step to search engine optimization (SEO) ? I'm writing an e-update article that guides organizations on how to identify the right keywords for SEO (the first step to getting your org's online content as far up in search engine results as you can, ideally in the first 10). I'd like to ask for your help. MORE
You could use Google keyword search or sites like SpyFu.com to see what similar sites to yours are using for keywords, how often people are using those terms, and how high they rank in search results. Once you know what people are searching on, you can determine if the words you thought were the best keywords are really the best or if you can tweak them a bit. I'm not an SEO expert, and I've never played one on TV. But here are some tips I've learning along the way. MORE
This pulls all alerts for the various keywords into one place and updates automatically. I’ve also used Google Translate and set up Hebrew keywords to monitor our organization in Israeli media well. A dashboard is a visual way to bring lots of data together easily (hopefully automatically) into an at-a-glance overview of a situation. MORE
Tags: Craigslist Flickr Google MySpace SEM SEO Social media marketing facebook keyword research live.com local search online marketing training twitter alexandria leadership alexandria local search training search marketing training social media training social media workshop va MORE
Pick the Right Keyword. Three-step text giving, like its earlier predecessor, starts with donors texting a keyword to a shortcode (a series of numbers that’s shorter than a full phone number). Most text donation service providers will already have a shortcode for you – you just choose your keyword. Choosing a good keyword might not convince donors to give via text (you’ll have to do that yourself!), but choosing a BAD keyword can discourage people who want to donate. MORE
In this guest post by Timothy Spell of nonprofitcms.org , you’ll pick up some great advice on doing keyword research, which is the first step toward applying for and using a Google Grant. Grant recipients must understand how to use Google’s Adwords system, target keywords, and create ads that direct visitors to pages on your website that are relevant to the ad. To find out if search traffic exists use this free keyword tool provided by Google. MORE
authority search rankings small nonprofits expert research SEO relevance keywordsArt by Andrew Tosiello Last week I mentioned I'd be attending a meetup on SEO and that if the info was good, I'd share. It was, so I will. Search Engine Optimization is a fancy way of asking, "What can I do to make sure that when someone is doing a Google search* for my kind of stuff, that my stuff shows up on the first page of results?" Note that showing up on the first page of results is. MORE
It’s imperative to shape your content to maximize that brief time, which means getting straight to the point, organizing articles to fit how we read on the Web, and writing clear, keyword-rich headlines. Bonus tip: Be sure to include SEO-friendly keywords in your first few sentences. Include search engine-friendly keywords. Writing effective content for your nonprofit website, blog or email newsletter requires a different strategy than writing for print. MORE
Develop your keywords: A keyword is the search word or phrase that you "buy" from Google (i.e., Ask yourself which keywords-word combinations and phrases-you would type into the Google search box to find your organization's programs and services. Select as many keywords as you like. Note: Google Grants will only pay for keywords up to $1.00). Get suggested keywords: Still not sure which keywords to select? MORE
We just received a keyword research report from the company who is helping us redesign our website and one of the search terms for our industry that stood out to me was “I hate working for a nonprofit.” MORE
Think about your keywords. The keywords you input determines whether your ad reaches your target audience, so you’ve got to get it right. Relevance is key, so make sure you only include the keywords directly relevant to your cause/what you’re offering. MORE
Tags: Craigslist SEO Social media marketing Wikipedia Yahoo facebook future of search keyword research twitter web 2.0 MORE
Choosing the Keywords Next, we held a series of brainstorming sessions to come up with our topics and keywords. We used Google's helpful Keyword Tool to help fill in the gaps. We had to be careful to include keywords that matched both our internal policy-speak and the common terms for which people might be searching. For example, although NWLC always uses the term "child care" rather than "day care," we used them both as keywords. MORE
Some of the things you might have heard: You need to include meta keywords in your HTML You need to submit your site to the search engines. tags small nonprofits SEO keywords content nonprofitsPicture from Biblical Archaeology Review In the search to build a better website for your small nonprofit, you’ve no doubt heard lots about Search Engine Optimization (SEO)and how you need to do certain things to improve your ranking in the search results. MORE
Keywords are King. Potential funders, volunteers, members, and organizational entities will search for whom they want to know on Linkedin by keyword. Identify a combination of 10 keywords and keyword phrases that best describe you. Integrate these keywords and keyword phrases into your personal and company profiles so that you can be found. This week, I’m honored to introduce you to Debra Askanase. MORE
How to identify search engine keywords used by your audience in 60 seconds. This week’s “ Learn in 60 Seconds &# video is ready to go. The Lesson? I personally think that Google Insights for Search is one of the most under appreciated free marketing research tools out there. I can’t teach you all that much in 60 seconds about this one, but hopefully enough to get all of you newbies interested. MORE
Another tool to add to your keyword research tool belt. Google’s Insights for Search tool lets you: Look at a portion of keyword search results – by location, category, or Google vertical (news, images). It only shows terms with a significant amount of search volume, and of course it’s only Google search data, but worth looking at as your expanding your keyword list. Tagged: Google insights for search, google search trends, keyword research. MORE
Q: How do I find the keyword section of Google Analytics to see what keywords people used to find us? You will find the list of keywords from search engines under Traffic Sources > Keywords. These keywords are what your visitors searched before they were directed to your web site. When you access the list of keywords, you can also see related statistics telling you how long a visitor spent on your site or how many pages were subsequently visited. MORE
In looking at the bios, he'd look for keywords to help him know who in IJM should connect. At Blackbaud's Conference for the Philanthropic Community in Austin this week, I got to hear Austin Graff share tips from his experiences with IJM (International Justice Mission) and Honest Tea. He said two things that are super simple and super powerful for making sure your social media really connects with people. How to know what exactly to post about. MORE
I open Tweetdeck and review our four Twitter feeds and our tracked hashtags and keywords. I try to put aside a couple of hours each month to more thoroughly review each Adwords account and make changes on keywords, bids, ad copy, etc but I’ll spot check as I can most days. Pam Georgiana Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. MORE
As you create your niche, focus on a handful of keywords. For example, an animal shelter’s keywords might include words like Lost Pet, Find Pet, Dog Care, Cat Care , and Puppy Training. A food bank’s keywords might include Free Food, Food Drive , and Donate Food. Now that you have gotten started, it’s time to get even more specific by turning your basic keywords into what we call “long tail keywords.” MORE
That means keyword research. Google Keyword Tool *. Since keyword research starts broad before narrowing in, the Keyword tool is a good place to start. Had you researched these phrases in 2011 using only the Google Keyword Tool, you may have concluded that “web marketing” is the ideal phrase, but it was actually on it’s way to becoming the least popular of the three! Today it’s my privilege to introduce you to Andy Crestodina. MORE
Since this post is longer than that, you’re most likely to scan it for keywords that are relevant to you, plus highlighted elements I showcase with bolding or italics. Emphasize keywords and phrases to make them easy to find for scanners. It’ll take you about two minutes to read this. Do you think you’ll make it? . It’s not likely. People usually read just 20% of any content that’s 100 words long or more. MORE
Base your content around those keywords and searches. Happy Holidays to our awesome readers! Let’s kick off this week of free stuff with: Monthly Nonprofit Writing Prompts. Let’s take some of the grief out of nonprofit writing and smash through your writer’s block! MORE
that is the first thing search engines scour for the keywords that make your site visible on those engines. So you want to choose your words carefully: “An effective title tag is one that encourages people to click on it, and also contains keywords you’d like to get found for.” John, a master of this sort of strategic marketing, gives five pointers for writing good title tags: Decide What Keywords You Want To Rank For. Research your keywords. MORE
The interests section provides keyword suggestions and shows you how many people are reachable with a given set of keywords. While Facebook recommends using keywords that will give you a minimum reach of 10,000, you should base your targeting on your specific goals. Simply click on the targeting icon when you create a new post, choose Interests and enter your interest area keywords. Drew Bernard. MORE
Base your content around those keywords and searches. Happy Holidays! Toward the end of every year, we spread some good cheer with some free stuff for our awesome readers like you! MORE
Check keywords. Make sure that the keywords are featured prominently in the video description and title. . Spring is in the air – hopefully coming soon to Boston – and it’s time to put a fresh coat of paint on those dusty social media accounts! So much has changed in the digital landscape in just the past few months, all of which makes tightening up and improving your nonprofit social media profiles even more important. MORE
And for more SEO help: 5 Free Keyword Research Tools You Need to Try This Year. Happy Friday, Friends! MORE
It also allows your organization to remain in control of the descriptions and search words, keywords and tags used to identify, organize and rank your content and your website. Put together a spreadsheet of keywords, hashtags, important links and meta-tags and share that list with the entire organization. And last but not least … Add a Main Keyword- for your news post or page in the URL for increased SEO. We’re back with more of L. MORE
You may not know this, but triting blog posts without conducting keyword research FIRST is pretty much the biggest waste of time since Laser Disks!! Out of Blog Post Ideas? I got you covered! MORE
Keyword Related Topics 
Getting Attention
JUNE 24, 2020
You may not know this, but triting blog posts without conducting keyword research FIRST is pretty much the biggest waste of time since Laser Disks!! Out of Blog Post Ideas? I got you covered!
Kivi's Nonprofit Communications Blog
SEPTEMBER 16, 2011
In this guest post by Timothy Spell of nonprofitcms.org , you’ll pick up some great advice on doing keyword research, which is the first step toward applying for and using a Google Grant. Grant recipients must understand how to use Google’s Adwords system, target keywords, and create ads that direct visitors to pages on your website that are relevant to the ad. To find out if search traffic exists use this free keyword tool provided by Google.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Fundraising 123
APRIL 17, 2009
They looked for editorial guidance in two key areas: - Keyword research The team examined the company’s Google adWords campaigns to find keywords that drove strong traffic. For example, when the team saw terms related to small business startup tools appearing regularly in their keyword research, they created a feature that included three resources to help entrepreneurs start a new business.
Public Sector Marketing 2.0
APRIL 25, 2011
How to identify search engine keywords used by your audience in 60 seconds. This week’s “ Learn in 60 Seconds &# video is ready to go. The Lesson? I personally think that Google Insights for Search is one of the most under appreciated free marketing research tools out there. I can’t teach you all that much in 60 seconds about this one, but hopefully enough to get all of you newbies interested.
Kivi's Nonprofit Communications Blog
APRIL 23, 2013
Content Marketing Nonprofit Communications Nonprofit Marketing Strategy #13NTC keywords SEO We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.
Social Media Bird Brain
MAY 25, 2011
Some of the things you might have heard: You need to include meta keywords in your HTML You need to submit your site to the search engines. tags small nonprofits SEO keywords content nonprofitsPicture from Biblical Archaeology Review In the search to build a better website for your small nonprofit, you’ve no doubt heard lots about Search Engine Optimization (SEO)and how you need to do certain things to improve your ranking in the search results.
Social Media Bird Brain
AUGUST 31, 2011
authority search rankings small nonprofits expert research SEO relevance keywordsArt by Andrew Tosiello Last week I mentioned I'd be attending a meetup on SEO and that if the info was good, I'd share. It was, so I will. Search Engine Optimization is a fancy way of asking, "What can I do to make sure that when someone is doing a Google search* for my kind of stuff, that my stuff shows up on the first page of results?" Note that showing up on the first page of results is.
Kivi's Nonprofit Communications Blog
NOVEMBER 12, 2018
As you create your niche, focus on a handful of keywords. For example, an animal shelter’s keywords might include words like Lost Pet, Find Pet, Dog Care, Cat Care , and Puppy Training. A food bank’s keywords might include Free Food, Food Drive , and Donate Food. Now that you have gotten started, it’s time to get even more specific by turning your basic keywords into what we call “long tail keywords.”
Search Marketing for Nonprofits
JUNE 26, 2009
Tags: Craigslist SEO Social media marketing Wikipedia Yahoo facebook future of search keyword research twitter web 2.0
Kivi's Nonprofit Communications Blog
MAY 11, 2017
Pick the Right Keyword. Three-step text giving, like its earlier predecessor, starts with donors texting a keyword to a shortcode (a series of numbers that’s shorter than a full phone number). Most text donation service providers will already have a shortcode for you – you just choose your keyword. Choosing a good keyword might not convince donors to give via text (you’ll have to do that yourself!), but choosing a BAD keyword can discourage people who want to donate.
Fundraising 123
AUGUST 21, 2013
Jessica Pajak and Tyler Ragghianti of PR NewsChannel share some tips on how to use keywords and hyperlinks to elevate your press releases. Keywords. Keywords are the most relevant single words or phrases that are commonly searched for in top search engines. Outside of the headline or subheadline, the use of keywords is the most important aspect of your press release, so spend time on it to make sure your press release gets the attention you desire.
Search Marketing for Nonprofits
FEBRUARY 19, 2009
Tags: Craigslist Flickr Google MySpace SEM SEO Social media marketing facebook keyword research live.com local search online marketing training twitter alexandria leadership alexandria local search training search marketing training social media training social media workshop va
Search Marketing for Nonprofits
JUNE 22, 2009
Tags: SEO Social media marketing keyword research twitter web 2.0
Kivi's Nonprofit Communications Blog
APRIL 20, 2010
One of the best tactical sessions I attended at NTEN’s Nonprofit Technology Conference week before last was “Optimizing Your Site for Search Engine Performance: And We Ain’t Talkin’ Just Keywords.&# Here is the slide deck. Use on your site the keywords that people actually type into Google. The speakers recommended several free or affordable keyword research tools, including. Google’s Keyword Tool. Get more specific with your keywords.
Twenti
MAY 20, 2020
Think about your keywords. The keywords you input determines whether your ad reaches your target audience, so you’ve got to get it right. Relevance is key, so make sure you only include the keywords directly relevant to your cause/what you’re offering.
Kivi's Nonprofit Communications Blog
FEBRUARY 8, 2011
Keywords. By knowing the keywords that best describe your organization and its work, you can track mentions of those words on the Internet. Long-tail, Long-tail keywords. Typically phrases with three or more words that are much more specific versions of your keywords. For example, if one of your keywords is “homeless shelter” then “homeless shelter for families” and “homeless shelter New York City” would be examples of long-tail keywords.
Kivi's Nonprofit Communications Blog
NOVEMBER 30, 2020
We just received a keyword research report from the company who is helping us redesign our website and one of the search terms for our industry that stood out to me was “I hate working for a nonprofit.”
Getting Attention
APRIL 24, 2013
Since this post is longer than that, you’re most likely to scan it for keywords that are relevant to you, plus highlighted elements I showcase with bolding or italics. Emphasize keywords and phrases to make them easy to find for scanners. It’ll take you about two minutes to read this. Do you think you’ll make it? . It’s not likely. People usually read just 20% of any content that’s 100 words long or more.
Non Profit Marketing 360
AUGUST 31, 2012
that is the first thing search engines scour for the keywords that make your site visible on those engines. So you want to choose your words carefully: “An effective title tag is one that encourages people to click on it, and also contains keywords you’d like to get found for.” John, a master of this sort of strategic marketing, gives five pointers for writing good title tags: Decide What Keywords You Want To Rank For. Research your keywords.
Kivi's Nonprofit Communications Blog
AUGUST 11, 2015
The interests section provides keyword suggestions and shows you how many people are reachable with a given set of keywords. While Facebook recommends using keywords that will give you a minimum reach of 10,000, you should base your targeting on your specific goals. Simply click on the targeting icon when you create a new post, choose Interests and enter your interest area keywords. Drew Bernard.
Fundraising 123
JUNE 10, 2013
It’s imperative to shape your content to maximize that brief time, which means getting straight to the point, organizing articles to fit how we read on the Web, and writing clear, keyword-rich headlines. Bonus tip: Be sure to include SEO-friendly keywords in your first few sentences. Include search engine-friendly keywords. Writing effective content for your nonprofit website, blog or email newsletter requires a different strategy than writing for print.
Kivi's Nonprofit Communications Blog
DECEMBER 30, 2020
Base your content around those keywords and searches. Happy Holidays! Toward the end of every year, we spread some good cheer with some free stuff for our awesome readers like you!
Fundraising 123
NOVEMBER 21, 2007
Develop your keywords: A keyword is the search word or phrase that you "buy" from Google (i.e., Ask yourself which keywords-word combinations and phrases-you would type into the Google search box to find your organization's programs and services. Select as many keywords as you like. Note: Google Grants will only pay for keywords up to $1.00). Get suggested keywords: Still not sure which keywords to select?
Kivi's Nonprofit Communications Blog
APRIL 21, 2020
One of the recommendations in Facebook’s media guide – Global Coronavirus Resource: Connecting People During the COVID-19 Pandemic – was to use Facebook Groups to connect with people.
Kivi's Nonprofit Communications Blog
JULY 10, 2020
And for more SEO help: 5 Free Keyword Research Tools You Need to Try This Year. Happy Friday, Friends!
J Campbell Social Marketing
MARCH 27, 2018
Check keywords. Make sure that the keywords are featured prominently in the video description and title. . Spring is in the air – hopefully coming soon to Boston – and it’s time to put a fresh coat of paint on those dusty social media accounts! So much has changed in the digital landscape in just the past few months, all of which makes tightening up and improving your nonprofit social media profiles even more important.
Fundraising 123
OCTOBER 21, 2010
Q: How do I find the keyword section of Google Analytics to see what keywords people used to find us? You will find the list of keywords from search engines under Traffic Sources > Keywords. These keywords are what your visitors searched before they were directed to your web site. When you access the list of keywords, you can also see related statistics telling you how long a visitor spent on your site or how many pages were subsequently visited.
Fundraising 123
JULY 19, 2013
Set up alerts to use social media as a listening platform: @ mentions, hashtags, keywords about your cause, etc. Think about social media as a way to open the doors of your organization to new guests and friends. But unlike hosting guests at you home for an hour or two, social media is open to guests 24/7. Because of the constant accessibility of social media, keeping profiles tidy all the time is a must.
A Small Change
AUGUST 9, 2010
Basically a nonprofit provides its donors an option to give via text messaging by texting a specified keyword to a specified five digit number. When this keyword is sent, the cell phone companies send the designated gift amount to the nonprofit through the Mobile Giving Foundation or mGive Foundation. Mobile giving is like the wild west of online fundraising. Nonprofits are still trying to understand much of what is being done in mobile giving.
Kivi's Nonprofit Communications Blog
JUNE 24, 2019
I open Tweetdeck and review our four Twitter feeds and our tracked hashtags and keywords. I try to put aside a couple of hours each month to more thoroughly review each Adwords account and make changes on keywords, bids, ad copy, etc but I’ll spot check as I can most days. Pam Georgiana Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words.
Fundraising Coach
JULY 12, 2013
That means keyword research. Google Keyword Tool *. Since keyword research starts broad before narrowing in, the Keyword tool is a good place to start. Had you researched these phrases in 2011 using only the Google Keyword Tool, you may have concluded that “web marketing” is the ideal phrase, but it was actually on it’s way to becoming the least popular of the three! Today it’s my privilege to introduce you to Andy Crestodina.
Non Profit Marketing 360
JULY 24, 2011
The Essential Step-by-Step Guide to Internet Marketing from Hubspot professes to cover all the basics from keyword strategies and optimization to blogs, mobile and the all-important conversion of traffic into leads. A heap of useful books are being published online and offered for free. Here are this month’s best: Short and Sweet: The Why’s and How’s of Twitter from Fenton Communications, authors of a number of excellent tomes on communications.
Kivi's Nonprofit Communications Blog
SEPTEMBER 18, 2018
It also allows your organization to remain in control of the descriptions and search words, keywords and tags used to identify, organize and rank your content and your website. Put together a spreadsheet of keywords, hashtags, important links and meta-tags and share that list with the entire organization. And last but not least … Add a Main Keyword- for your news post or page in the URL for increased SEO. We’re back with more of L.
Fundraising 123
FEBRUARY 16, 2010
You could use Google keyword search or sites like SpyFu.com to see what similar sites to yours are using for keywords, how often people are using those terms, and how high they rank in search results. Once you know what people are searching on, you can determine if the words you thought were the best keywords are really the best or if you can tweak them a bit. I'm not an SEO expert, and I've never played one on TV. But here are some tips I've learning along the way.
Non Profit Marketing 360
JANUARY 24, 2012
What keywords best align with our stories? Who else is discussing these keywords? How will we monitor the use of these keywords by our commentators and guest bloggers? The field got built only after Ray listened. Yesterday we talked about creating content on your business’s or nonprofit’s website that will bring new readers to your site, deepen the loyalty of those already in contact with it, and turn more of them into customers, volunteers, and donors.
Fundraising 123
FEBRUARY 12, 2009
Refining the Process Figuring Out What Works Over the first few months of our grant, we continued to experiment with our ads and keywords, and to monitor how each of our campaigns was performing. We also held more brainstorming sessions on those issues and added new keywords that came out of those sessions. Surprise, surprise, a lot of people were searching on keywords like "register to vote" in September and October, and we got our highest numbers yet.
Fundraising 123
FEBRUARY 2, 2009
Choosing the Keywords Next, we held a series of brainstorming sessions to come up with our topics and keywords. We used Google's helpful Keyword Tool to help fill in the gaps. We had to be careful to include keywords that matched both our internal policy-speak and the common terms for which people might be searching. For example, although NWLC always uses the term "child care" rather than "day care," we used them both as keywords.
Getting Attention
FEBRUARY 16, 2010
Here's what I'm looking for: 1) Are you using a keyword strategy as the first (or only) step to search engine optimization (SEO) ? I'm writing an e-update article that guides organizations on how to identify the right keywords for SEO (the first step to getting your org's online content as far up in search engine results as you can, ideally in the first 10). I'd like to ask for your help.
Fundraising Coach
OCTOBER 29, 2015
In looking at the bios, he'd look for keywords to help him know who in IJM should connect. At Blackbaud's Conference for the Philanthropic Community in Austin this week, I got to hear Austin Graff share tips from his experiences with IJM (International Justice Mission) and Honest Tea. He said two things that are super simple and super powerful for making sure your social media really connects with people. How to know what exactly to post about.
Fundraising Coach
JUNE 28, 2011
Keywords are King. Potential funders, volunteers, members, and organizational entities will search for whom they want to know on Linkedin by keyword. Identify a combination of 10 keywords and keyword phrases that best describe you. Integrate these keywords and keyword phrases into your personal and company profiles so that you can be found. This week, I’m honored to introduce you to Debra Askanase.
Kivi's Nonprofit Communications Blog
APRIL 25, 2011
This pulls all alerts for the various keywords into one place and updates automatically. I’ve also used Google Translate and set up Hebrew keywords to monitor our organization in Israeli media well. A dashboard is a visual way to bring lots of data together easily (hopefully automatically) into an at-a-glance overview of a situation.
Kivi's Nonprofit Communications Blog
DECEMBER 23, 2019
Base your content around those keywords and searches. Happy Holidays to our awesome readers! Let’s kick off this week of free stuff with: Monthly Nonprofit Writing Prompts. Let’s take some of the grief out of nonprofit writing and smash through your writer’s block!
Fundraising Coach
NOVEMBER 3, 2015
They put in keywords. Last week at the Blackbaud conference, I heard yet another story of good fundraising letters being eviscerated by marketing. Unfortunately, it happens all the time. A fundraiser studies her craft, reads the results of fundraising tests, and creates a compelling appeal. Then a marketing person gets involved and tries to "fix it." They use passive voice in an attempt to sound lofty and confident.
100 
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