Identify search engine keywords used by your target audience in 60 seconds

Public Sector Marketing 2.0

How to identify search engine keywords used by your audience in 60 seconds. This week’s “ Learn in 60 Seconds &# video is ready to go. The Lesson? I personally think that Google Insights for Search is one of the most under appreciated free marketing research tools out there.

Research Your Keywords Before Applying to Google Grants

Kivi's Nonprofit Communications Blog

In this guest post by Timothy Spell of nonprofitcms.org , you’ll pick up some great advice on doing keyword research, which is the first step toward applying for and using a Google Grant. To find out if search traffic exists use this free keyword tool provided by Google.

Trending Sources

Fuhgeddaboudit – SEO and Your Small Nonprofit

Social Media Bird Brain

Some of the things you might have heard: You need to include meta keywords in your HTML You need to submit your site to the search engines. tags small nonprofits SEO keywords content nonprofitsPicture from Biblical Archaeology Review In the search to build a better website for your small nonprofit, you’ve no doubt heard lots about Search Engine Optimization (SEO)and how you need to do certain things to improve your ranking in the search results.

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Your Broccoli, Their Cheese: Deciding on Your Core Topics

Kivi's Nonprofit Communications Blog

Content Marketing Nonprofit Communications Nonprofit Marketing Strategy #13NTC keywords SEO We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved!

Use keyword research to identify e-newsletter subject lines

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They looked for editorial guidance in two key areas: - Keyword research The team examined the company’s Google adWords campaigns to find keywords that drove strong traffic. For example, when the team saw terms related to small business startup tools appearing regularly in their keyword research, they created a feature that included three resources to help entrepreneurs start a new business.

Is Blogging Dead?

Kivi's Nonprofit Communications Blog

The more pages on your site with certain keywords, the higher you will rank for that keyword. I remember it like it was yesterday, the day I first heard the news. BLOGGING IS DEAD – the headline screamed. “No! This can’t be!”

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7 Free Tools to Improve Your Nonprofit Marketing

Kivi's Nonprofit Communications Blog

You can see how influential a user’s followers are or search for users based on keywords in their bios. The influencer search finds the most influential bloggers by keyword. Billy Attar. We know you guys love your nonprofit marketing tools – especially when they are free!

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[Guest Post] How To Use Google Trends

Fundraising Coach

That means keyword research. Google Keyword Tool *. Since keyword research starts broad before narrowing in, the Keyword tool is a good place to start. Google Trends is a way to validate your keywords, to double-check to make sure they’re not slowly dying.

Social Media Housekeeping

Fundraising 123

Set up alerts to use social media as a listening platform: @ mentions, hashtags, keywords about your cause, etc. Think about social media as a way to open the doors of your organization to new guests and friends. But unlike hosting guests at you home for an hour or two, social media is open to guests 24/7. Because of the constant accessibility of social media, keeping profiles tidy all the time is a must.

The JianGate Twitter Universe Visualized

Public Sector Marketing 2.0

Me being me, I decided to pull some quick visuals based on the last 10K tweets as of this morning mentioning any of the following keywords listed below.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Constant Contact released their Top Subject Line Keywords for #GivingTuesday. Photo Source: https://flic.kr/p/2GC29. p/2GC29. Friday, it is. Mixed Links, we shall share… Joe Garecht at The Fundraising Authority is calling for submissions for this month’s Nonprofit Blog Carnival.

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Setting Up a Social Media Listening Dashboard

Kivi's Nonprofit Communications Blog

This pulls all alerts for the various keywords into one place and updates automatically. I’ve also used Google Translate and set up Hebrew keywords to monitor our organization in Israeli media well.

The Numbers Racket and Your Small Nonprofit

Social Media Bird Brain

authority search rankings small nonprofits expert research SEO relevance keywordsArt by Andrew Tosiello Last week I mentioned I'd be attending a meetup on SEO and that if the info was good, I'd share. It was, so I will. Search Engine Optimization is a fancy way of asking, "What can I do to make sure that when someone is doing a Google search* for my kind of stuff, that my stuff shows up on the first page of results?" Note that showing up on the first page of results is.

2 morning tasks to super charge your nonprofit social media strategies #bbcon

Fundraising Coach

In looking at the bios, he'd look for keywords to help him know who in IJM should connect. At Blackbaud's Conference for the Philanthropic Community in Austin this week, I got to hear Austin Graff share tips from his experiences with IJM (International Justice Mission) and Honest Tea.

NONPROFITS: 15 Instagram Tips, Tricks and Features You Don’t Want to Miss

Kivi's Nonprofit Communications Blog

If you’d like, also Enable Keyword Filters. “You don’t take a photograph. You ask quietly to borrow it.” — Unknown. Photo by Priscilla Du Preez on Unsplash. The photo social network Instagram is on its way to 1 billion users, alongside Facebook and WhatsApp.

Need Marketing Help? Listen to Marketing guru, Vicki Flaugher

Wild Woman Fundraising

Ruthlessly research your keywords and target your niche more precisely. So over the last several months I’ve been meeting with a truly smart woman I met through twitter , Vicki Flaugher. Bathh meetup with Vicki Flaugher, (L) Mazarine (Center) and Cait (R).

Google Insights for Search

Search Marketing for Nonprofits

Another tool to add to your keyword research tool belt. Google’s Insights for Search tool lets you: Look at a portion of keyword search results – by location, category, or Google vertical (news, images). It only shows terms with a significant amount of search volume, and of course it’s only Google search data, but worth looking at as your expanding your keyword list. Tagged: Google insights for search, google search trends, keyword research.

Newsjacking for Nonprofits

Kivi's Nonprofit Communications Blog

You can employ a number of tools to help — Google alerts around important keywords, lists of key Twitter accounts, etc. Amazon founder Jeff Bezos set the nonprofit world ablaze earlier this month by tweeting a “request for ideas” about how to direct his charitable giving.

40k to 4 Million Views! Boost YOUR YouTube Video Views (Case Study)

Getting Attention

None of our videos were showing in search with the keyword “homeless.” Guest blogger Mark Horvath founded and leads Invisible People who shares how to boost your YouTube views from meh to magnificent.

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WHERE ARE MY PEOPLE? 6 Tools and Techniques for Finding Friends and Influencers on Facebook & Twitter

Kivi's Nonprofit Communications Blog

So, register yourself, and start searching by keyword to find people with decent Klout scores. For more tips and examples, join me next Thursday, January 15th at 1:00 p.m. Eastern (10:00 a.m. Pacific), for my brand new webinar Where Are My People? How to Find Your Audience on Social Networks.

Enter into the DONOR’S story

Fundraising Coach

They put in keywords. Last week at the Blackbaud conference, I heard yet another story of good fundraising letters being eviscerated by marketing. Unfortunately, it happens all the time. A fundraiser studies her craft, reads the results of fundraising tests, and creates a compelling appeal.

Using Facebook Targeting to Boost Performance on Organic and Promoted Posts

Kivi's Nonprofit Communications Blog

The interests section provides keyword suggestions and shows you how many people are reachable with a given set of keywords. While Facebook recommends using keywords that will give you a minimum reach of 10,000, you should base your targeting on your specific goals. Drew Bernard.

How to Get Prospects and Supporters to Your Website

Getting Attention

That’s why inbound marketing — techniques such as search engine optimization (SEO, populating your site with keywords and phrases your network is likely to search for, in the right elements in the site), generating links into your site (a.k.a.

The Wild Woman’s Guide to Social Media Workbook Free Preview!

Wild Woman Fundraising

It teaches you step by step how to find your target market, how to use keywords to get found in google, how to write compelling articles, how to get more traffic through commenting, how to dominate Twitter and LinkedIn in 30 days, and how to measure everything you’re doing.

2013 Nonprofit Marketing Trends That Affect You—Part 1

Getting Attention

Instead, focus less about having the right H1 tag or the right keywords on the page and more about creating high-quality, original content that is hungrily consumed and shared.

17 Tips for Getting More Pinterest Followers for Your Nonprofit

J Campbell Social Marketing

For example, type in your location (“Beverly, MA”) to find pinners in your area and search keywords in your industry (“nonprofit”, “environment”, “animals”) to find pinners with similar interests.

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How Nonprofits Can Use Text Messaging

Kivi's Nonprofit Communications Blog

If your supporters are interested, they can enter the sweepstakes by texting a keyword to your short code. Alexa Lemzy. Have you tried mobile fundraising or contacting your supporters via text? Alexa Lemzy shares some ways you can get started in today’s post. Kristina.

Fast Ways to Find Funding Sources

Get Fully Funded

This will take you to a page where you may search for grant opportunities by keyword, category, or agency. For this price you will be able to search for grant opportunities by keyword from among the top 10,000 grant-making foundations in the U.S. Today’s blog post comes from Stephen A. Price, a grant writing expert and co-owner of Educational Resource Consultants, central CA’s premiere grant writing firm.

LinkedIn for Nonprofit Professionals

Fundraising Coach

Keywords are King. Potential funders, volunteers, members, and organizational entities will search for whom they want to know on Linkedin by keyword. Identify a combination of 10 keywords and keyword phrases that best describe you.

Twitter Search or Instagram Search: Which is Better for Business?

Diva Marketing Blog

To use advanced search, begin by entering a keyword in the search field located in the upper right-hand corner of the page. Recently I was chatting with long time BBF, Paul Chaney , about the changes in social media from the days when we began in what was then called The Blogosphere.

Your Google Analytics Questions Answered!

Fundraising 123

Q: How do I find the keyword section of Google Analytics to see what keywords people used to find us? You will find the list of keywords from search engines under Traffic Sources > Keywords. These keywords are what your visitors searched before they were directed to your web site. When you access the list of keywords, you can also see related statistics telling you how long a visitor spent on your site or how many pages were subsequently visited.

Help Donors Find You Through Search Engine Marketing

Fundraising 123

Develop your keywords: A keyword is the search word or phrase that you "buy" from Google (i.e., Ask yourself which keywords-word combinations and phrases-you would type into the Google search box to find your organization's programs and services. Select as many keywords as you like. Note: Google Grants will only pay for keywords up to $1.00). Get suggested keywords: Still not sure which keywords to select?

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Butts in Seats: 5 Tips for Event Marketing Using Social Media

Kivi's Nonprofit Communications Blog

A creative ways to sneak a bit of broadcasting into your engagement posts is to set up a search column in TweetDeck or HootSuite (or whatever program you are using to monitor your social media) with keywords related to your event. Ceci Dadisman.

Position Yourself to Get the Nonprofit Marketing Job: Be Selective and Specific

Getting Attention

Some other dos and don’ts to build your personal brand in the job market via social media channels: DO: Use keywords when writing your LinkedIn summary, for SEO optimization. Welcome to our newest guest blogger, Valerie Lambert.

Book Review: “The Facebook Marketing Book”

Cause Related Marketing

The pages on how to use keywords in Facebook for SEO struck me as important. I joined LinkedIn way back in 2005. I started this blog in October 2006. I was on Twitter early enough that the handle ‘ paulrjones ’ was still available.

Integrating Social Data into Decision Making (5 Free Tools)

Public Sector Marketing 2.0

Main use: Searching for keywords within Twitter bio’s. Having worked on numerous digital/social organizational strategies for the better part of the last decade, I find that I still occasionally run into organizational leaders that haven’t yet integrated social data into their decision making.

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How To Build Raving Fans, A Huge Email List & Facebook Ads That Work: Lessons from #AOC2014

J Campbell Social Marketing

an adjective + keyword + promise. Top takeaway: Use the free Google tools Keyword Planner and Google Trends, to research the terms people are actually searching on in your industry, and to compare different search terms over time. With Jillian Vorce at #AOC2014.

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7 More 2013 Nonprofit Marketing Trends That Impact YOU—Part 3

Getting Attention

To do: Integrate your top keywords in all of your high-quality, original content—on every platform—that is hungrily consumed and shared. 2013 Trends Part One and Part Two.

How to Optimize Your Nonprofit Press Releases for Search

Fundraising 123

Jessica Pajak and Tyler Ragghianti of PR NewsChannel share some tips on how to use keywords and hyperlinks to elevate your press releases. Keywords. Keywords are the most relevant single words or phrases that are commonly searched for in top search engines. Outside of the headline or subheadline, the use of keywords is the most important aspect of your press release, so spend time on it to make sure your press release gets the attention you desire.

15 ideas for virtual volunteers from the Virtual Volunteering Guidebook

Wild Woman Fundraising

Going through photographs and writing brief descritions and keywords to help you catalog your nonprofit’s history. Do you have a hard time getting your volunteers to stay? Are you just dissatisfied with the quality of the volunteers you have?

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