Maximize the Google Ad Grant with Keyword Research

NonProfit Hub

It all starts with finding the right keywords through keyword research. What are Keywords? Keywords are the words you use in your Google Ad Grant account to target these search terms. . Finding the right keywords is so important for the success of your ads.

Keyword Research 101: Use this trick for Endless Blog Post Ideas

Getting Attention

You may not know this, but triting blog posts without conducting keyword research FIRST is pretty much the biggest waste of time since Laser Disks!! Out of Blog Post Ideas? I got you covered!


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Research Your Keywords Before Applying to Google Grants

Kivi's Nonprofit Communications Blog

In this guest post by Timothy Spell of , you’ll pick up some great advice on doing keyword research, which is the first step toward applying for and using a Google Grant. Grant recipients must understand how to use Google’s Adwords system, target keywords, and create ads that direct visitors to pages on your website that are relevant to the ad. To find out if search traffic exists use this free keyword tool provided by Google.

Use keyword research to identify e-newsletter subject lines

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They looked for editorial guidance in two key areas: - Keyword research The team examined the company’s Google adWords campaigns to find keywords that drove strong traffic. For example, when the team saw terms related to small business startup tools appearing regularly in their keyword research, they created a feature that included three resources to help entrepreneurs start a new business.

Identify search engine keywords used by your target audience in 60 seconds

Public Sector Marketing 2.0

How to identify search engine keywords used by your audience in 60 seconds. This week’s “ Learn in 60 Seconds &# video is ready to go. The Lesson? I personally think that Google Insights for Search is one of the most under appreciated free marketing research tools out there. I can’t teach you all that much in 60 seconds about this one, but hopefully enough to get all of you newbies interested.

Your Broccoli, Their Cheese: Deciding on Your Core Topics

Kivi's Nonprofit Communications Blog

Content Marketing Nonprofit Communications Nonprofit Marketing Strategy #13NTC keywords SEO We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

Fuhgeddaboudit – SEO and Your Small Nonprofit

Social Media Bird Brain

Some of the things you might have heard: You need to include meta keywords in your HTML You need to submit your site to the search engines. tags small nonprofits SEO keywords content nonprofitsPicture from Biblical Archaeology Review In the search to build a better website for your small nonprofit, you’ve no doubt heard lots about Search Engine Optimization (SEO)and how you need to do certain things to improve your ranking in the search results.

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Google AdWords for Nonprofits: 10 Tips About Keywords - Online Fundraising, Advocacy, and Social Media - frogloop


60) Search « 51% of Donors Not At All Interested in Social Networks | Main | Convio Online Marketing Nonprofit Benchmarks Released » Wednesday Apr 02 2008 Google AdWords for Nonprofits: 10 Tips About Keywords Wednesday, April 2, 2008 at 02:51PM | by Caitlin Ochs With a content network that reaches over 75% of unique internet users in more than 20 languages and over 100 countries, Google AdWords can be a powerful marketing tool.

Google Insights for Search

Search Marketing for Nonprofits

Another tool to add to your keyword research tool belt. Google’s Insights for Search tool lets you: Look at a portion of keyword search results – by location, category, or Google vertical (news, images). It only shows terms with a significant amount of search volume, and of course it’s only Google search data, but worth looking at as your expanding your keyword list. Tagged: Google insights for search, google search trends, keyword research.

Defining Your Niche Is an Essential Part of Your Content Strategy

Kivi's Nonprofit Communications Blog

As you create your niche, focus on a handful of keywords. For example, an animal shelter’s keywords might include words like Lost Pet, Find Pet, Dog Care, Cat Care , and Puppy Training. A food bank’s keywords might include Free Food, Food Drive , and Donate Food. Now that you have gotten started, it’s time to get even more specific by turning your basic keywords into what we call “long tail keywords.”

Slides from Social Media Presentation at AMA DC

Search Marketing for Nonprofits

Tags: Craigslist SEO Social media marketing Wikipedia Yahoo facebook future of search keyword research twitter web 2.0

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Is the Google Ad Grant Right for Your Nonprofit?

Get Fully Funded

A CTR that’s lower than 5% suggests that you need to alter your ads or keywords. A/B Testing – The Google Ads interface allows you to create multiple ads attached to the same landing page and keywords. Sometimes, people simply aren’t searching for keywords.

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SEO and SEM for Your Nonprofit Organization: Understanding the Basics

Nonprofit Marketing Insights by GlobalOwls

The main component of having a successful marketing campaign for your non-profit is through appropriate keyword research and consistent production of content. It is vital for nonprofits to implement keyword research, demographic research and budget setting to succeed in their SEM campaigns.

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How to Learn SEO in 2021 [Newbie-Friendly Guide]

Nonprofit Marketing Insights by GlobalOwls

Keyword research. Keyword research is a core element of the entire SEO strategy. Yes, you can perform a keyword research in different ways, but one crucial thing that you should understand is a search inquiry’s intent. How to Learn SEO in 2021 [Newbie-Friendly Guide].

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The Joys of Google Grants, Part 2 - Online Fundraising, Advocacy, and Social Media - frogloop


Refining the Process Figuring Out What Works Over the first few months of our grant, we continued to experiment with our ads and keywords, and to monitor how each of our campaigns was performing. We also held more brainstorming sessions on those issues and added new keywords that came out of those sessions. — and now those are getting among the highest impression counts of all our poverty-related keywords.

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How to Optimize Your Nonprofit Press Releases for Search

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Jessica Pajak and Tyler Ragghianti of PR NewsChannel share some tips on how to use keywords and hyperlinks to elevate your press releases. Keywords. Keywords are the most relevant single words or phrases that are commonly searched for in top search engines. Outside of the headline or subheadline, the use of keywords is the most important aspect of your press release, so spend time on it to make sure your press release gets the attention you desire.

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Social Media and Local Search Training for Leadership Alexandria

Search Marketing for Nonprofits

Tags: Craigslist Flickr Google MySpace SEM SEO Social media marketing facebook keyword research local search online marketing training twitter alexandria leadership alexandria local search training search marketing training social media training social media workshop va

Train Your SEO Team to Leverage These Lesser-Used Yet Powerful Tactics

Nonprofit Marketing Insights by GlobalOwls

Prioritize Topic Clusters over Keywords. However, when producing content, it’s critical to not just focus on the keywords but also on the context or the user intent around them. Encourage your SEO team to consider the following tips when working on a keyword strategy.

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Speaking at American Marketing Association Panel on Social Media

Search Marketing for Nonprofits

Tags: SEO Social media marketing keyword research twitter web 2.0

Top online marketing strategies for your business

Nonprofit Marketing Insights by GlobalOwls

Search engine optimization (SEO) is a general term that is used to describe several strategies designed to improve your website’s rankings for phrases and keywords associated with your business. Top online marketing strategies for your business. Do you want to grow your business?

How to Run a Great Text Giving Campaign

Kivi's Nonprofit Communications Blog

Pick the Right Keyword. Three-step text giving, like its earlier predecessor, starts with donors texting a keyword to a shortcode (a series of numbers that’s shorter than a full phone number). Most text donation service providers will already have a shortcode for you – you just choose your keyword. Choosing a good keyword might not convince donors to give via text (you’ll have to do that yourself!), but choosing a BAD keyword can discourage people who want to donate.

Tools To Help Write Quality Articles Faster

Nonprofit Marketing Insights by GlobalOwls

It can also give you ideas for articles and help you choose keywords correctly. 9 Google Keyword Planner. Another tool from Google that will help you with search engine optimization is the Google Keyword Planner. Tools To Help Write Quality Articles Faster.

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Improve Your Nonprofit Website’s Search Results – #10NTC Tips

Kivi's Nonprofit Communications Blog

One of the best tactical sessions I attended at NTEN’s Nonprofit Technology Conference week before last was “Optimizing Your Site for Search Engine Performance: And We Ain’t Talkin’ Just Keywords.&# Here is the slide deck. Use on your site the keywords that people actually type into Google. The speakers recommended several free or affordable keyword research tools, including. Google’s Keyword Tool. Get more specific with your keywords.

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How To Achieve Sustainable Growth For Your Business

Nonprofit Marketing Insights by GlobalOwls

we do our keyword research to be sure we rank for the keywords we want to rank for and enhance our piece of content. our keyword research list grows larger and it takes less time to research new keywords. How To Achieve Sustainable Growth For Your Business.

7 SEO Tips and Best Practices for Nonprofit Organisations

Nonprofit Marketing Insights by GlobalOwls

Use Keywords and Links. Many people associate all SEO only with keywords and links. And yet, keywords and links really have a significant impact on optimization. Keywords. You can select keywords through Google Keyword Planner , niche and competitors’ analysis.

5 Tips to Increase Donations with the Google Ad Grant


Think about your keywords. The keywords you input determines whether your ad reaches your target audience, so you’ve got to get it right. Relevance is key, so make sure you only include the keywords directly relevant to your cause/what you’re offering.

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How to Write for SEO and Rank on Google

NonProfit Hub

Conduct keyword research. . Keyword research is the best way to uncover what your audience wants. To begin compiling your list of keywords start here: . We all use insider terms at work, but those rarely make good keywords. Include your target keyword or keyword phrase. .

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SEO for Branding: How to Increase Branded Traffic

Nonprofit Marketing Insights by GlobalOwls

For starters, focus on increasing blog traffic by utilizing, among many other effective strategies, branded keywords without being overly promotional about it. This is another chance to add other industry-related keywords and internal links that will further boost your link portfolio.

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How to Find a Volunteer SEO Specialist for Your Nonprofit’s Website

NonProfit Hub

This means focusing on keywords, link building and content that’s specific to your charity. If websites with less content and poor keyword visibility are ranking higher, there’s a chance your site requires off-page work. Google sees through keyword stuffing and other underhand tactics.

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Online Marketing Terms in Plain English

Kivi's Nonprofit Communications Blog

Keywords. By knowing the keywords that best describe your organization and its work, you can track mentions of those words on the Internet. Long-tail, Long-tail keywords. Typically phrases with three or more words that are much more specific versions of your keywords. For example, if one of your keywords is “homeless shelter” then “homeless shelter for families” and “homeless shelter New York City” would be examples of long-tail keywords.

Why Your Nonprofit Needs Both Branding And Marketing Strategies

J Campbell Social Marketing

You could create marketing and fundraising strategies with little more than some keywords and appeal letters, but your fundraising and marketing efforts will surely be much more successful if your supporters feel connected to your organization and your cause. .

#TECH: Title Tags Can Make Or Break Your Site’s SEO

Non Profit Marketing 360

that is the first thing search engines scour for the keywords that make your site visible on those engines. So you want to choose your words carefully: “An effective title tag is one that encourages people to click on it, and also contains keywords you’d like to get found for.” John, a master of this sort of strategic marketing, gives five pointers for writing good title tags: Decide What Keywords You Want To Rank For. Research your keywords.

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Amazing Tools for Your Online Business Stack

Nonprofit Marketing Insights by GlobalOwls

Keyword research and explorer tool. Google Ads provides your business’s ads when users use keywords for online searches. Amazing Tools for Your Online Business Stack. Do you want to grow your business? You’ll need the right tools for the job.

Get Your Nonprofit Content Read, Digested & Acted On—6 Steps

Getting Attention

Since this post is longer than that, you’re most likely to scan it for keywords that are relevant to you, plus highlighted elements I showcase with bolding or italics. Emphasize keywords and phrases to make them easy to find for scanners. It’ll take you about two minutes to read this. Do you think you’ll make it? . It’s not likely. People usually read just 20% of any content that’s 100 words long or more.

Digital Marketing In 2020: 5 Reasons Why Non-Profit Organizations Need It

Nonprofit Marketing Insights by GlobalOwls

You can also use PPC for keyword research and search for the broader and high volume keywords. Digital Marketing In 2020: 5 Reasons Why Non-Profit Organizations Need It. Do you want to get More Donors for your Nonprofit, Charity, NGO?

Web Writing for Nonprofits: 4 Do’s and Don’ts

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It’s imperative to shape your content to maximize that brief time, which means getting straight to the point, organizing articles to fit how we read on the Web, and writing clear, keyword-rich headlines. Bonus tip: Be sure to include SEO-friendly keywords in your first few sentences. Include search engine-friendly keywords. Writing effective content for your nonprofit website, blog or email newsletter requires a different strategy than writing for print.

Improving Morale and Keeping Employees at Your Nonprofit #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

We just received a keyword research report from the company who is helping us redesign our website and one of the search terms for our industry that stood out to me was “I hate working for a nonprofit.”

Help Donors Find You Through Search Engine Marketing

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Develop your keywords: A keyword is the search word or phrase that you "buy" from Google (i.e., Ask yourself which keywords-word combinations and phrases-you would type into the Google search box to find your organization's programs and services. Select as many keywords as you like. Note: Google Grants will only pay for keywords up to $1.00). Get suggested keywords: Still not sure which keywords to select?

Top Free Blog Title Generator Tools for Writing Better Headlines

Nonprofit Marketing Insights by GlobalOwls

Enter one or multiple keywords and see what the tool suggests to be magnetic blog post headlines for your topic. Top Free Blog Title Generator Tools for Writing Better Headlines.

Mixed Links for Nonprofit Communicators – July 10, 2020

Kivi's Nonprofit Communications Blog

And for more SEO help: 5 Free Keyword Research Tools You Need to Try This Year. Happy Friday, Friends!

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Your Google Analytics Questions Answered!

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Q: How do I find the keyword section of Google Analytics to see what keywords people used to find us? You will find the list of keywords from search engines under Traffic Sources > Keywords. These keywords are what your visitors searched before they were directed to your web site. When you access the list of keywords, you can also see related statistics telling you how long a visitor spent on your site or how many pages were subsequently visited.

How to Use Heatmaps to Boost Your Website’s Conversion Potential

Nonprofit Marketing Insights by GlobalOwls

Link heat mapping is very helpful for SEO consultants who want to reveal the natural linking patterns of a page and can show the content relevancy of incoming links to help search engine algorithms determine the relevance of a page and what keywords are used in the anchor text of a link.

How to Do Social Media Spring Cleaning at Your Nonprofit

J Campbell Social Marketing

Check keywords. Make sure that the keywords are featured prominently in the video description and title. . Spring is in the air – hopefully coming soon to Boston – and it’s time to put a fresh coat of paint on those dusty social media accounts! So much has changed in the digital landscape in just the past few months, all of which makes tightening up and improving your nonprofit social media profiles even more important.

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