Keyword Research 101: Use this trick for Endless Blog Post Ideas

Getting Attention

You may not know this, but triting blog posts without conducting keyword research FIRST is pretty much the biggest waste of time since Laser Disks!! Out of Blog Post Ideas? I got you covered!

Research Your Keywords Before Applying to Google Grants

Kivi's Nonprofit Communications Blog

In this guest post by Timothy Spell of nonprofitcms.org , you’ll pick up some great advice on doing keyword research, which is the first step toward applying for and using a Google Grant. Grant recipients must understand how to use Google’s Adwords system, target keywords, and create ads that direct visitors to pages on your website that are relevant to the ad. To find out if search traffic exists use this free keyword tool provided by Google.

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Use keyword research to identify e-newsletter subject lines

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They looked for editorial guidance in two key areas: - Keyword research The team examined the company’s Google adWords campaigns to find keywords that drove strong traffic. For example, when the team saw terms related to small business startup tools appearing regularly in their keyword research, they created a feature that included three resources to help entrepreneurs start a new business.

Identify search engine keywords used by your target audience in 60 seconds

Public Sector Marketing 2.0

How to identify search engine keywords used by your audience in 60 seconds. This week’s “ Learn in 60 Seconds &# video is ready to go. The Lesson? I personally think that Google Insights for Search is one of the most under appreciated free marketing research tools out there. I can’t teach you all that much in 60 seconds about this one, but hopefully enough to get all of you newbies interested.

Your Broccoli, Their Cheese: Deciding on Your Core Topics

Kivi's Nonprofit Communications Blog

Content Marketing Nonprofit Communications Nonprofit Marketing Strategy #13NTC keywords SEO We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

Fuhgeddaboudit – SEO and Your Small Nonprofit

Social Media Bird Brain

Some of the things you might have heard: You need to include meta keywords in your HTML You need to submit your site to the search engines. tags small nonprofits SEO keywords content nonprofitsPicture from Biblical Archaeology Review In the search to build a better website for your small nonprofit, you’ve no doubt heard lots about Search Engine Optimization (SEO)and how you need to do certain things to improve your ranking in the search results.

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The Numbers Racket and Your Small Nonprofit

Social Media Bird Brain

authority search rankings small nonprofits expert research SEO relevance keywordsArt by Andrew Tosiello Last week I mentioned I'd be attending a meetup on SEO and that if the info was good, I'd share. It was, so I will. Search Engine Optimization is a fancy way of asking, "What can I do to make sure that when someone is doing a Google search* for my kind of stuff, that my stuff shows up on the first page of results?" Note that showing up on the first page of results is.

Defining Your Niche Is an Essential Part of Your Content Strategy

Kivi's Nonprofit Communications Blog

As you create your niche, focus on a handful of keywords. For example, an animal shelter’s keywords might include words like Lost Pet, Find Pet, Dog Care, Cat Care , and Puppy Training. A food bank’s keywords might include Free Food, Food Drive , and Donate Food. Now that you have gotten started, it’s time to get even more specific by turning your basic keywords into what we call “long tail keywords.”

Slides from Social Media Presentation at AMA DC

Search Marketing for Nonprofits

Tags: Craigslist SEO Social media marketing Wikipedia Yahoo facebook future of search keyword research twitter web 2.0

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How to Run a Great Text Giving Campaign

Kivi's Nonprofit Communications Blog

Pick the Right Keyword. Three-step text giving, like its earlier predecessor, starts with donors texting a keyword to a shortcode (a series of numbers that’s shorter than a full phone number). Most text donation service providers will already have a shortcode for you – you just choose your keyword. Choosing a good keyword might not convince donors to give via text (you’ll have to do that yourself!), but choosing a BAD keyword can discourage people who want to donate.

How to Optimize Your Nonprofit Press Releases for Search

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Jessica Pajak and Tyler Ragghianti of PR NewsChannel share some tips on how to use keywords and hyperlinks to elevate your press releases. Keywords. Keywords are the most relevant single words or phrases that are commonly searched for in top search engines. Outside of the headline or subheadline, the use of keywords is the most important aspect of your press release, so spend time on it to make sure your press release gets the attention you desire.

Press 101

Social Media and Local Search Training for Leadership Alexandria

Search Marketing for Nonprofits

Tags: Craigslist Flickr Google MySpace SEM SEO Social media marketing facebook keyword research live.com local search online marketing training twitter alexandria leadership alexandria local search training search marketing training social media training social media workshop va

Speaking at American Marketing Association Panel on Social Media

Search Marketing for Nonprofits

Tags: SEO Social media marketing keyword research twitter web 2.0

Improve Your Nonprofit Website’s Search Results – #10NTC Tips

Kivi's Nonprofit Communications Blog

One of the best tactical sessions I attended at NTEN’s Nonprofit Technology Conference week before last was “Optimizing Your Site for Search Engine Performance: And We Ain’t Talkin’ Just Keywords.&# Here is the slide deck. Use on your site the keywords that people actually type into Google. The speakers recommended several free or affordable keyword research tools, including. Google’s Keyword Tool. Get more specific with your keywords.

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5 Tips to Increase Donations with the Google Ad Grant

Twenti

Think about your keywords. The keywords you input determines whether your ad reaches your target audience, so you’ve got to get it right. Relevance is key, so make sure you only include the keywords directly relevant to your cause/what you’re offering.

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Online Marketing Terms in Plain English

Kivi's Nonprofit Communications Blog

Keywords. By knowing the keywords that best describe your organization and its work, you can track mentions of those words on the Internet. Long-tail, Long-tail keywords. Typically phrases with three or more words that are much more specific versions of your keywords. For example, if one of your keywords is “homeless shelter” then “homeless shelter for families” and “homeless shelter New York City” would be examples of long-tail keywords.

Improving Morale and Keeping Employees at Your Nonprofit #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

We just received a keyword research report from the company who is helping us redesign our website and one of the search terms for our industry that stood out to me was “I hate working for a nonprofit.”

Get Your Nonprofit Content Read, Digested & Acted On—6 Steps

Getting Attention

Since this post is longer than that, you’re most likely to scan it for keywords that are relevant to you, plus highlighted elements I showcase with bolding or italics. Emphasize keywords and phrases to make them easy to find for scanners. It’ll take you about two minutes to read this. Do you think you’ll make it? . It’s not likely. People usually read just 20% of any content that’s 100 words long or more.

#TECH: Title Tags Can Make Or Break Your Site’s SEO

Non Profit Marketing 360

that is the first thing search engines scour for the keywords that make your site visible on those engines. So you want to choose your words carefully: “An effective title tag is one that encourages people to click on it, and also contains keywords you’d like to get found for.” John, a master of this sort of strategic marketing, gives five pointers for writing good title tags: Decide What Keywords You Want To Rank For. Research your keywords.

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Using Facebook Targeting to Boost Performance on Organic and Promoted Posts

Kivi's Nonprofit Communications Blog

The interests section provides keyword suggestions and shows you how many people are reachable with a given set of keywords. While Facebook recommends using keywords that will give you a minimum reach of 10,000, you should base your targeting on your specific goals. Simply click on the targeting icon when you create a new post, choose Interests and enter your interest area keywords. Drew Bernard.

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Web Writing for Nonprofits: 4 Do’s and Don’ts

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It’s imperative to shape your content to maximize that brief time, which means getting straight to the point, organizing articles to fit how we read on the Web, and writing clear, keyword-rich headlines. Bonus tip: Be sure to include SEO-friendly keywords in your first few sentences. Include search engine-friendly keywords. Writing effective content for your nonprofit website, blog or email newsletter requires a different strategy than writing for print.

Week of Freebies, Day 3: Newsletter Ideas for Every Month of the Year

Kivi's Nonprofit Communications Blog

Base your content around those keywords and searches. Happy Holidays! Toward the end of every year, we spread some good cheer with some free stuff for our awesome readers like you!

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Help Donors Find You Through Search Engine Marketing

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Develop your keywords: A keyword is the search word or phrase that you "buy" from Google (i.e., Ask yourself which keywords-word combinations and phrases-you would type into the Google search box to find your organization's programs and services. Select as many keywords as you like. Note: Google Grants will only pay for keywords up to $1.00). Get suggested keywords: Still not sure which keywords to select?

A Screenshot Tutorial on How to Create a Facebook Group

Kivi's Nonprofit Communications Blog

One of the recommendations in Facebook’s media guide – Global Coronavirus Resource: Connecting People During the COVID-19 Pandemic – was to use Facebook Groups to connect with people.

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Mixed Links for Nonprofit Communicators – July 10, 2020

Kivi's Nonprofit Communications Blog

And for more SEO help: 5 Free Keyword Research Tools You Need to Try This Year. Happy Friday, Friends!

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How to Do Social Media Spring Cleaning at Your Nonprofit

J Campbell Social Marketing

Check keywords. Make sure that the keywords are featured prominently in the video description and title. . Spring is in the air – hopefully coming soon to Boston – and it’s time to put a fresh coat of paint on those dusty social media accounts! So much has changed in the digital landscape in just the past few months, all of which makes tightening up and improving your nonprofit social media profiles even more important.

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Your Google Analytics Questions Answered!

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Q: How do I find the keyword section of Google Analytics to see what keywords people used to find us? You will find the list of keywords from search engines under Traffic Sources > Keywords. These keywords are what your visitors searched before they were directed to your web site. When you access the list of keywords, you can also see related statistics telling you how long a visitor spent on your site or how many pages were subsequently visited.

Social Media Housekeeping

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Set up alerts to use social media as a listening platform: @ mentions, hashtags, keywords about your cause, etc. Think about social media as a way to open the doors of your organization to new guests and friends. But unlike hosting guests at you home for an hour or two, social media is open to guests 24/7. Because of the constant accessibility of social media, keeping profiles tidy all the time is a must.

How Does Mobile Giving Work?

A Small Change

Basically a nonprofit provides its donors an option to give via text messaging by texting a specified keyword to a specified five digit number. When this keyword is sent, the cell phone companies send the designated gift amount to the nonprofit through the Mobile Giving Foundation or mGive Foundation. Mobile giving is like the wild west of online fundraising. Nonprofits are still trying to understand much of what is being done in mobile giving.

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Day in the Life of a Nonprofit Communicator – Pam Georgiana

Kivi's Nonprofit Communications Blog

I open Tweetdeck and review our four Twitter feeds and our tracked hashtags and keywords. I try to put aside a couple of hours each month to more thoroughly review each Adwords account and make changes on keywords, bids, ad copy, etc but I’ll spot check as I can most days. Pam Georgiana Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words.

[Guest Post] How To Use Google Trends

Fundraising Coach

That means keyword research. Google Keyword Tool *. Since keyword research starts broad before narrowing in, the Keyword tool is a good place to start. Had you researched these phrases in 2011 using only the Google Keyword Tool, you may have concluded that “web marketing” is the ideal phrase, but it was actually on it’s way to becoming the least popular of the three! Today it’s my privilege to introduce you to Andy Crestodina.

Free Resources

Non Profit Marketing 360

The Essential Step-by-Step Guide to Internet Marketing from Hubspot professes to cover all the basics from keyword strategies and optimization to blogs, mobile and the all-important conversion of traffic into leads. A heap of useful books are being published online and offered for free. Here are this month’s best: Short and Sweet: The Why’s and How’s of Twitter from Fenton Communications, authors of a number of excellent tomes on communications.

Expert Advice about Online Newsrooms Part 2: From SEO to Analytics

Kivi's Nonprofit Communications Blog

It also allows your organization to remain in control of the descriptions and search words, keywords and tags used to identify, organize and rank your content and your website. Put together a spreadsheet of keywords, hashtags, important links and meta-tags and share that list with the entire organization. And last but not least … Add a Main Keyword- for your news post or page in the URL for increased SEO. We’re back with more of L.

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5 Tips For Increasing Traffic to Your Nonprofit’s Website

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You could use Google keyword search or sites like SpyFu.com to see what similar sites to yours are using for keywords, how often people are using those terms, and how high they rank in search results. Once you know what people are searching on, you can determine if the words you thought were the best keywords are really the best or if you can tweak them a bit. I'm not an SEO expert, and I've never played one on TV. But here are some tips I've learning along the way.

#Development: Listening To Social Networks An Important Investment Too

Non Profit Marketing 360

What keywords best align with our stories? Who else is discussing these keywords? How will we monitor the use of these keywords by our commentators and guest bloggers? The field got built only after Ray listened. Yesterday we talked about creating content on your business’s or nonprofit’s website that will bring new readers to your site, deepen the loyalty of those already in contact with it, and turn more of them into customers, volunteers, and donors.

The Joys of Google Grants, Part 2

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Refining the Process Figuring Out What Works Over the first few months of our grant, we continued to experiment with our ads and keywords, and to monitor how each of our campaigns was performing. We also held more brainstorming sessions on those issues and added new keywords that came out of those sessions. Surprise, surprise, a lot of people were searching on keywords like "register to vote" in September and October, and we got our highest numbers yet.

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The Joys of Google Grants, Part 1

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Choosing the Keywords Next, we held a series of brainstorming sessions to come up with our topics and keywords. We used Google's helpful Keyword Tool to help fill in the gaps. We had to be careful to include keywords that matched both our internal policy-speak and the common terms for which people might be searching. For example, although NWLC always uses the term "child care" rather than "day care," we used them both as keywords.

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Call for Input--Your Stories on Two Key Nonprofit Marketing Topics

Getting Attention

Here's what I'm looking for: 1) Are you using a keyword strategy as the first (or only) step to search engine optimization (SEO) ? I'm writing an e-update article that guides organizations on how to identify the right keywords for SEO (the first step to getting your org's online content as far up in search engine results as you can, ideally in the first 10). I'd like to ask for your help.

2 morning tasks to super charge your nonprofit social media strategies #bbcon

Fundraising Coach

In looking at the bios, he'd look for keywords to help him know who in IJM should connect. At Blackbaud's Conference for the Philanthropic Community in Austin this week, I got to hear Austin Graff share tips from his experiences with IJM (International Justice Mission) and Honest Tea. He said two things that are super simple and super powerful for making sure your social media really connects with people. How to know what exactly to post about.

LinkedIn for Nonprofit Professionals

Fundraising Coach

Keywords are King. Potential funders, volunteers, members, and organizational entities will search for whom they want to know on Linkedin by keyword. Identify a combination of 10 keywords and keyword phrases that best describe you. Integrate these keywords and keyword phrases into your personal and company profiles so that you can be found. This week, I’m honored to introduce you to Debra Askanase.

Setting Up a Social Media Listening Dashboard

Kivi's Nonprofit Communications Blog

This pulls all alerts for the various keywords into one place and updates automatically. I’ve also used Google Translate and set up Hebrew keywords to monitor our organization in Israeli media well. A dashboard is a visual way to bring lots of data together easily (hopefully automatically) into an at-a-glance overview of a situation.

Week of Freebies, Day 1: Social Media and Newsletter Ideas for Every Month

Kivi's Nonprofit Communications Blog

Base your content around those keywords and searches. Happy Holidays to our awesome readers! Let’s kick off this week of free stuff with: Monthly Nonprofit Writing Prompts. Let’s take some of the grief out of nonprofit writing and smash through your writer’s block!

Enter into the DONOR’S story

Fundraising Coach

They put in keywords. Last week at the Blackbaud conference, I heard yet another story of good fundraising letters being eviscerated by marketing. Unfortunately, it happens all the time. A fundraiser studies her craft, reads the results of fundraising tests, and creates a compelling appeal. Then a marketing person gets involved and tries to "fix it." They use passive voice in an attempt to sound lofty and confident.