Kivi's Nonprofit Communications Blog

SEPTEMBER 16, 2011

In this guest post by Timothy Spell of nonprofitcms.org , you’ll pick up some great advice on doing keyword research, which is the first step toward applying for and using a Google Grant. Grant recipients must understand how to use Google’s Adwords system, target keywords, and create ads that direct visitors to pages on your website that are relevant to the ad. To find out if search traffic exists use this free keyword tool provided by Google.

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Keyword Google Research Adwords 182

Fundraising 123

APRIL 17, 2009

They looked for editorial guidance in two key areas: - Keyword research The team examined the company’s Google adWords campaigns to find keywords that drove strong traffic. For example, when the team saw terms related to small business startup tools appearing regularly in their keyword research, they created a feature that included three resources to help entrepreneurs start a new business.

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Keyword Research Adwords Newsletter 100

Public Sector Marketing 2.0

APRIL 25, 2011

How to identify search engine keywords used by your audience in 60 seconds. This week’s “ Learn in 60 Seconds &# video is ready to go. The Lesson? I personally think that Google Insights for Search is one of the most under appreciated free marketing research tools out there. I can’t teach you all that much in 60 seconds about this one, but hopefully enough to get all of you newbies interested.

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Search Engine Keyword Search Audience 149

Social Media Bird Brain

MAY 25, 2011

Some of the things you might have heard: You need to include meta keywords in your HTML You need to submit your site to the search engines. tags small nonprofits SEO keywords content nonprofitsPicture from Biblical Archaeology Review In the search to build a better website for your small nonprofit, you’ve no doubt heard lots about Search Engine Optimization (SEO)and how you need to do certain things to improve your ranking in the search results.

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SEO Search Engine Search Optimization 135

Kivi's Nonprofit Communications Blog

APRIL 23, 2013

Content Marketing Nonprofit Communications Nonprofit Marketing Strategy #13NTC keywords SEO We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

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Keyword Link SEO Content 187

Social Media Bird Brain

AUGUST 31, 2011

authority search rankings small nonprofits expert research SEO relevance keywordsArt by Andrew Tosiello Last week I mentioned I'd be attending a meetup on SEO and that if the info was good, I'd share. It was, so I will. Search Engine Optimization is a fancy way of asking, "What can I do to make sure that when someone is doing a Google search* for my kind of stuff, that my stuff shows up on the first page of results?" Note that showing up on the first page of results is.

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Search Engine Optimization Keyword Google 107

Search Marketing for Nonprofits

OCTOBER 6, 2009

Another tool to add to your keyword research tool belt. Google’s Insights for Search tool lets you: Look at a portion of keyword search results – by location, category, or Google vertical (news, images). It only shows terms with a significant amount of search volume, and of course it’s only Google search data, but worth looking at as your expanding your keyword list. Tagged: Google insights for search, google search trends, keyword research.

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Search Google Vertical Keyword 40

Search Marketing for Nonprofits

JUNE 26, 2009

Tags: Craigslist SEO Social media marketing Wikipedia Yahoo facebook future of search keyword research twitter web 2.0

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DC American Marketing Association Social Media Measure 40

Fundraising 123

AUGUST 21, 2013

Jessica Pajak and Tyler Ragghianti of PR NewsChannel share some tips on how to use keywords and hyperlinks to elevate your press releases. Keywords. Keywords are the most relevant single words or phrases that are commonly searched for in top search engines. Outside of the headline or subheadline, the use of keywords is the most important aspect of your press release, so spend time on it to make sure your press release gets the attention you desire.

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Optimization Press Release Search 101

Search Marketing for Nonprofits

FEBRUARY 19, 2009

Tags: Craigslist Flickr Google MySpace SEM SEO Social media marketing facebook keyword research live.com local search online marketing training twitter alexandria leadership alexandria local search training search marketing training social media training social media workshop va

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Search Training Social Media Non-profit 40

Search Marketing for Nonprofits

JUNE 22, 2009

Tags: SEO Social media marketing keyword research twitter web 2.0

American Marketing Association 40

American Marketing Association Associations Association Pennsylvania 40

Kivi's Nonprofit Communications Blog

MAY 11, 2017

Pick the Right Keyword. Three-step text giving, like its earlier predecessor, starts with donors texting a keyword to a shortcode (a series of numbers that’s shorter than a full phone number). Most text donation service providers will already have a shortcode for you – you just choose your keyword. Choosing a good keyword might not convince donors to give via text (you’ll have to do that yourself!), but choosing a BAD keyword can discourage people who want to donate.

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Keyword Campaign How To Florida 153

Kivi's Nonprofit Communications Blog

APRIL 20, 2010

One of the best tactical sessions I attended at NTEN’s Nonprofit Technology Conference week before last was “Optimizing Your Site for Search Engine Performance: And We Ain’t Talkin’ Just Keywords.&# Here is the slide deck. Use on your site the keywords that people actually type into Google. The speakers recommended several free or affordable keyword research tools, including. Google’s Keyword Tool. Get more specific with your keywords.

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Search Websites Keyword Search Engine 208

Getting Attention

APRIL 24, 2013

Since this post is longer than that, you’re most likely to scan it for keywords that are relevant to you, plus highlighted elements I showcase with bolding or italics. Emphasize keywords and phrases to make them easy to find for scanners. It’ll take you about two minutes to read this. Do you think you’ll make it? . It’s not likely. People usually read just 20% of any content that’s 100 words long or more.

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Content Keyword Template Case Study 188

Twenti

MAY 20, 2020

Think about your keywords. The keywords you input determines whether your ad reaches your target audience, so you’ve got to get it right. Relevance is key, so make sure you only include the keywords directly relevant to your cause/what you’re offering. Make sure all useful keywords are included but split your campaign into different ad groups which contain similar keywords. 5 Tips to Increase Donations with the Google Ad Grant. by Olivia Warnes.

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Ads Keyword Google FAQ 40

Kivi's Nonprofit Communications Blog

NOVEMBER 30, 2020

We just received a keyword research report from the company who is helping us redesign our website and one of the search terms for our industry that stood out to me was “I hate working for a nonprofit.”

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Keyword Federal Google Search 203

Non Profit Marketing 360

AUGUST 31, 2012

that is the first thing search engines scour for the keywords that make your site visible on those engines. So you want to choose your words carefully: “An effective title tag is one that encourages people to click on it, and also contains keywords you’d like to get found for.” John, a master of this sort of strategic marketing, gives five pointers for writing good title tags: Decide What Keywords You Want To Rank For. Research your keywords.

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SEO Sites Search Engine Keyword 122

Kivi's Nonprofit Communications Blog

FEBRUARY 8, 2011

Keywords. By knowing the keywords that best describe your organization and its work, you can track mentions of those words on the Internet. Long-tail, Long-tail keywords. Typically phrases with three or more words that are much more specific versions of your keywords. For example, if one of your keywords is “homeless shelter” then “homeless shelter for families” and “homeless shelter New York City” would be examples of long-tail keywords.

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Online Marketing Online Keyword Search Engine 202

Fundraising 123

JUNE 10, 2013

It’s imperative to shape your content to maximize that brief time, which means getting straight to the point, organizing articles to fit how we read on the Web, and writing clear, keyword-rich headlines. Bonus tip: Be sure to include SEO-friendly keywords in your first few sentences. Include search engine-friendly keywords. Writing effective content for your nonprofit website, blog or email newsletter requires a different strategy than writing for print.

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Writing Keyword Search Engine SEO 146

Fundraising 123

NOVEMBER 21, 2007

Develop your keywords: A keyword is the search word or phrase that you "buy" from Google (i.e., Ask yourself which keywords-word combinations and phrases-you would type into the Google search box to find your organization's programs and services. Select as many keywords as you like. Note: Google Grants will only pay for keywords up to $1.00). Get suggested keywords: Still not sure which keywords to select?

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Search Engine Marketing Search Engine Search SEM 100

Kivi's Nonprofit Communications Blog

DECEMBER 30, 2020

Base your content around those keywords and searches. Happy Holidays! Toward the end of every year, we spread some good cheer with some free stuff for our awesome readers like you!

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Ideas January Newsletter Keyword 169

J Campbell Social Marketing

MARCH 27, 2018

Check keywords. Make sure that the keywords are featured prominently in the video description and title. . Spring is in the air – hopefully coming soon to Boston – and it’s time to put a fresh coat of paint on those dusty social media accounts! So much has changed in the digital landscape in just the past few months, all of which makes tightening up and improving your nonprofit social media profiles even more important.

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Spring Social Media Media How To 216

Fundraising 123

OCTOBER 21, 2010

Q: How do I find the keyword section of Google Analytics to see what keywords people used to find us? You will find the list of keywords from search engines under Traffic Sources > Keywords. These keywords are what your visitors searched before they were directed to your web site. When you access the list of keywords, you can also see related statistics telling you how long a visitor spent on your site or how many pages were subsequently visited.

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Analytics Google Question Keyword 133

Fundraising 123

JULY 19, 2013

Set up alerts to use social media as a listening platform: @ mentions, hashtags, keywords about your cause, etc. Think about social media as a way to open the doors of your organization to new guests and friends. But unlike hosting guests at you home for an hour or two, social media is open to guests 24/7. Because of the constant accessibility of social media, keeping profiles tidy all the time is a must.

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Social Media Media Social Keyword 199

A Small Change

AUGUST 9, 2010

Basically a nonprofit provides its donors an option to give via text messaging by texting a specified keyword to a specified five digit number. When this keyword is sent, the cell phone companies send the designated gift amount to the nonprofit through the Mobile Giving Foundation or mGive Foundation. Mobile giving is like the wild west of online fundraising. Nonprofits are still trying to understand much of what is being done in mobile giving.

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Mobile Work Keyword Foundation 124

Non Profit Marketing 360

JULY 24, 2011

The Essential Step-by-Step Guide to Internet Marketing from Hubspot professes to cover all the basics from keyword strategies and optimization to blogs, mobile and the all-important conversion of traffic into leads. A heap of useful books are being published online and offered for free. Here are this month’s best: Short and Sweet: The Why’s and How’s of Twitter from Fenton Communications, authors of a number of excellent tomes on communications.

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Resources Free Keyword Non-profit 109

Kivi's Nonprofit Communications Blog

AUGUST 11, 2015

The interests section provides keyword suggestions and shows you how many people are reachable with a given set of keywords. While Facebook recommends using keywords that will give you a minimum reach of 10,000, you should base your targeting on your specific goals. Simply click on the targeting icon when you create a new post, choose Interests and enter your interest area keywords. Drew Bernard.

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Target Promotion Organization Organic 215

Fundraising Coach

JULY 12, 2013

That means keyword research. Google Keyword Tool *. Since keyword research starts broad before narrowing in, the Keyword tool is a good place to start. Had you researched these phrases in 2011 using only the Google Keyword Tool, you may have concluded that “web marketing” is the ideal phrase, but it was actually on it’s way to becoming the least popular of the three! Today it’s my privilege to introduce you to Andy Crestodina.

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Google Trends Keyword Adwords 79

Fundraising 123

FEBRUARY 16, 2010

You could use Google keyword search or sites like SpyFu.com to see what similar sites to yours are using for keywords, how often people are using those terms, and how high they rank in search results. Once you know what people are searching on, you can determine if the words you thought were the best keywords are really the best or if you can tweak them a bit. I'm not an SEO expert, and I've never played one on TV. But here are some tips I've learning along the way.

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Traffic Websites Tips Search Engine 172

Non Profit Marketing 360

JANUARY 24, 2012

What keywords best align with our stories? Who else is discussing these keywords? How will we monitor the use of these keywords by our commentators and guest bloggers? The field got built only after Ray listened. Yesterday we talked about creating content on your business’s or nonprofit’s website that will bring new readers to your site, deepen the loyalty of those already in contact with it, and turn more of them into customers, volunteers, and donors.

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Social Network Develop Network Keyword 116

Fundraising 123

FEBRUARY 12, 2009

Refining the Process Figuring Out What Works Over the first few months of our grant, we continued to experiment with our ads and keywords, and to monitor how each of our campaigns was performing. We also held more brainstorming sessions on those issues and added new keywords that came out of those sessions. Surprise, surprise, a lot of people were searching on keywords like "register to vote" in September and October, and we got our highest numbers yet.

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Google Keyword CTR Ads 100

Fundraising 123

FEBRUARY 2, 2009

Choosing the Keywords Next, we held a series of brainstorming sessions to come up with our topics and keywords. We used Google's helpful Keyword Tool to help fill in the gaps. We had to be careful to include keywords that matched both our internal policy-speak and the common terms for which people might be searching. For example, although NWLC always uses the term "child care" rather than "day care," we used them both as keywords.

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Google Adwords Keyword CPC 100

Getting Attention

FEBRUARY 16, 2010

Here's what I'm looking for: 1) Are you using a keyword strategy as the first (or only) step to search engine optimization (SEO) ? I'm writing an e-update article that guides organizations on how to identify the right keywords for SEO (the first step to getting your org's online content as far up in search engine results as you can, ideally in the first 10). I'd like to ask for your help.

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Search Engine Keyword SEO Medium 100

Fundraising Coach

OCTOBER 29, 2015

In looking at the bios, he'd look for keywords to help him know who in IJM should connect. At Blackbaud's Conference for the Philanthropic Community in Austin this week, I got to hear Austin Graff share tips from his experiences with IJM (International Justice Mission) and Honest Tea. He said two things that are super simple and super powerful for making sure your social media really connects with people. How to know what exactly to post about.

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Austin Social Media Keyword Strategy 82

Fundraising Coach

JUNE 28, 2011

Keywords are King. Potential funders, volunteers, members, and organizational entities will search for whom they want to know on Linkedin by keyword. Identify a combination of 10 keywords and keyword phrases that best describe you. Integrate these keywords and keyword phrases into your personal and company profiles so that you can be found. This week, I’m honored to introduce you to Debra Askanase.

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Linkedin Keyword Optimization Search 75

Twenti

SEPTEMBER 21, 2020

You also want to ensure that your business description is carefully loaded with the most important information and keywords at the start of your description. When customers review you business featuring your keyword, this will also contribute to your Search Engine Optimisation (SEO) ranking.

Google 60

Google Business Search Engine Guide 60

Fundraising Coach

NOVEMBER 3, 2015

They put in keywords. Last week at the Blackbaud conference, I heard yet another story of good fundraising letters being eviscerated by marketing. Unfortunately, it happens all the time. A fundraiser studies her craft, reads the results of fundraising tests, and creates a compelling appeal. Then a marketing person gets involved and tries to "fix it." They use passive voice in an attempt to sound lofty and confident.

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Keyword Storytelling Donors Studies 78

Public Sector Marketing 2.0

OCTOBER 30, 2014

Me being me, I decided to pull some quick visuals based on the last 10K tweets as of this morning mentioning any of the following keywords listed below. The high level visual of the entire Twitter network surrounding this keyword group is displayed at the top of this post, were you can clearly see that most of the discussion right now revolves around 10-15 key players, whose content is being shared or referenced throughout the rest of the network.

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Twitter Keyword Opinions Analysis 157

Kivi's Nonprofit Communications Blog

JUNE 24, 2019

I open Tweetdeck and review our four Twitter feeds and our tracked hashtags and keywords. I try to put aside a couple of hours each month to more thoroughly review each Adwords account and make changes on keywords, bids, ad copy, etc but I’ll spot check as I can most days. Pam Georgiana Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words.

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Nonprofit Communications Adwords SEO Keyword 154

Kivi's Nonprofit Communications Blog

APRIL 21, 2020

One of the recommendations in Facebook’s media guide – Global Coronavirus Resource: Connecting People During the COVID-19 Pandemic – was to use Facebook Groups to connect with people. But before I share this quick tutorial on how to set up your own Facebook Group, be sure you know: Why you are creating this Group Who you want to participate What you want them to do when they join the Group How the Group will be managed.

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Groups Facebook How To Keyword 169

Fundraising 123

MARCH 5, 2008

Here are a few items we'd recommend you review right off the bat: * Keyword list: Make sure your organization name is included, as well as any relevant cause-related terms (e.g., Remember, all Grants accounts are capped automatically at $10K/month, and all keywords are capped at a $2 maximum cost-per-click (CPC). Leverage your AdWords to promote your organization's mission by regularly updating your keywords, ad copy and destination pages.

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Google Adwords Search Engine CPC 110

Kivi's Nonprofit Communications Blog

SEPTEMBER 18, 2018

It also allows your organization to remain in control of the descriptions and search words, keywords and tags used to identify, organize and rank your content and your website. Put together a spreadsheet of keywords, hashtags, important links and meta-tags and share that list with the entire organization. And last but not least … Add a Main Keyword- for your news post or page in the URL for increased SEO. We’re back with more of L.

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SEO Analytics URL Search Engine 161

Kivi's Nonprofit Communications Blog

JULY 10, 2020

And for more SEO help: 5 Free Keyword Research Tools You Need to Try This Year. Happy Friday, Friends! It was a very hot week where I live so let’s cool down with a refreshing beverage and the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week I have SEO and branding tips, dealing with negative comments on social media, and easy advocacy opportunities. It’s time for Mixed Links… Is it for a Style Guide?

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July SEO Link Keyword 119