Expert insights. Personalized for you.
They looked for editorial guidance in two key areas: - Keyword research The team examined the company’s Google adWords campaigns to find keywords that drove strong traffic. For example, when the team saw terms related to small business startup tools appearing regularly in their keyword research, they created a feature that included three resources to help entrepreneurs start a new business. MORE
One of the best tactical sessions I attended at NTEN’s Nonprofit Technology Conference week before last was “Optimizing Your Site for Search Engine Performance: And We Ain’t Talkin’ Just Keywords.&# Here is the slide deck. Use on your site the keywords that people actually type into Google. The speakers recommended several free or affordable keyword research tools, including. Google’s Keyword Tool. Get more specific with your keywords. MORE
we do our keyword research to be sure we rank for the keywords we want to rank for and enhance our piece of content. our keyword research list grows larger and it takes less time to research new keywords. How To Achieve Sustainable Growth For Your Business. MORE
You could create marketing and fundraising strategies with little more than some keywords and appeal letters, but your fundraising and marketing efforts will surely be much more successful if your supporters feel connected to your organization and your cause. . MORE
A CTR that’s lower than 5% suggests that you need to alter your ads or keywords. A/B Testing – The Google Ads interface allows you to create multiple ads attached to the same landing page and keywords. Sometimes, people simply aren’t searching for keywords. MORE
Content Marketing Nonprofit Communications Nonprofit Marketing Strategy #13NTC keywords SEO We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. MORE
Tags: SEO Social media marketing keyword research twitter web 2.0 MORE
Keywords. By knowing the keywords that best describe your organization and its work, you can track mentions of those words on the Internet. Long-tail, Long-tail keywords. Typically phrases with three or more words that are much more specific versions of your keywords. For example, if one of your keywords is “homeless shelter” then “homeless shelter for families” and “homeless shelter New York City” would be examples of long-tail keywords. MORE
Conduct keyword research. . Keyword research is the best way to uncover what your audience wants. To begin compiling your list of keywords start here: . We all use insider terms at work, but those rarely make good keywords. Include your target keyword or keyword phrase. . MORE
For starters, focus on increasing blog traffic by utilizing, among many other effective strategies, branded keywords without being overly promotional about it. This is another chance to add other industry-related keywords and internal links that will further boost your link portfolio. MORE
It all starts with finding the right keywords through keyword research. What are Keywords? Keywords are the words you use in your Google Ad Grant account to target these search terms. . Finding the right keywords is so important for the success of your ads. MORE
It can also give you ideas for articles and help you choose keywords correctly. 9 Google Keyword Planner. Another tool from Google that will help you with search engine optimization is the Google Keyword Planner. Tools To Help Write Quality Articles Faster. MORE
Link heat mapping is very helpful for SEO consultants who want to reveal the natural linking patterns of a page and can show the content relevancy of incoming links to help search engine algorithms determine the relevance of a page and what keywords are used in the anchor text of a link. MORE
Jessica Pajak and Tyler Ragghianti of PR NewsChannel share some tips on how to use keywords and hyperlinks to elevate your press releases. Keywords. Keywords are the most relevant single words or phrases that are commonly searched for in top search engines. Outside of the headline or subheadline, the use of keywords is the most important aspect of your press release, so spend time on it to make sure your press release gets the attention you desire. MORE
Keyword research and explorer tool. Google Ads provides your business’s ads when users use keywords for online searches. Amazing Tools for Your Online Business Stack. Do you want to grow your business? You’ll need the right tools for the job. MORE
Tags: Craigslist Flickr Google MySpace SEM SEO Social media marketing facebook keyword research live.com local search online marketing training twitter alexandria leadership alexandria local search training search marketing training social media training social media workshop va MORE
Pick the Right Keyword. Three-step text giving, like its earlier predecessor, starts with donors texting a keyword to a shortcode (a series of numbers that’s shorter than a full phone number). Most text donation service providers will already have a shortcode for you – you just choose your keyword. Choosing a good keyword might not convince donors to give via text (you’ll have to do that yourself!), but choosing a BAD keyword can discourage people who want to donate. MORE
In this guest post by Timothy Spell of nonprofitcms.org , you’ll pick up some great advice on doing keyword research, which is the first step toward applying for and using a Google Grant. Grant recipients must understand how to use Google’s Adwords system, target keywords, and create ads that direct visitors to pages on your website that are relevant to the ad. To find out if search traffic exists use this free keyword tool provided by Google. MORE
authority search rankings small nonprofits expert research SEO relevance keywordsArt by Andrew Tosiello Last week I mentioned I'd be attending a meetup on SEO and that if the info was good, I'd share. It was, so I will. Search Engine Optimization is a fancy way of asking, "What can I do to make sure that when someone is doing a Google search* for my kind of stuff, that my stuff shows up on the first page of results?" Note that showing up on the first page of results is. MORE
Prioritize Topic Clusters over Keywords. However, when producing content, it’s critical to not just focus on the keywords but also on the context or the user intent around them. Encourage your SEO team to consider the following tips when working on a keyword strategy. MORE
It’s imperative to shape your content to maximize that brief time, which means getting straight to the point, organizing articles to fit how we read on the Web, and writing clear, keyword-rich headlines. Bonus tip: Be sure to include SEO-friendly keywords in your first few sentences. Include search engine-friendly keywords. Writing effective content for your nonprofit website, blog or email newsletter requires a different strategy than writing for print. MORE
Develop your keywords: A keyword is the search word or phrase that you "buy" from Google (i.e., Ask yourself which keywords-word combinations and phrases-you would type into the Google search box to find your organization's programs and services. Select as many keywords as you like. Note: Google Grants will only pay for keywords up to $1.00). Get suggested keywords: Still not sure which keywords to select? MORE
We just received a keyword research report from the company who is helping us redesign our website and one of the search terms for our industry that stood out to me was “I hate working for a nonprofit.” MORE
Think about your keywords. The keywords you input determines whether your ad reaches your target audience, so you’ve got to get it right. Relevance is key, so make sure you only include the keywords directly relevant to your cause/what you’re offering. MORE
Search engine optimization (SEO) is a general term that is used to describe several strategies designed to improve your website’s rankings for phrases and keywords associated with your business. Top online marketing strategies for your business. Do you want to grow your business? MORE
Tags: Craigslist SEO Social media marketing Wikipedia Yahoo facebook future of search keyword research twitter web 2.0 MORE
Keyword research. Keyword research is a core element of the entire SEO strategy. Yes, you can perform a keyword research in different ways, but one crucial thing that you should understand is a search inquiry’s intent. How to Learn SEO in 2021 [Newbie-Friendly Guide]. MORE
Use Keywords and Links. Many people associate all SEO only with keywords and links. And yet, keywords and links really have a significant impact on optimization. Keywords. You can select keywords through Google Keyword Planner , niche and competitors’ analysis. MORE
Some of the things you might have heard: You need to include meta keywords in your HTML You need to submit your site to the search engines. tags small nonprofits SEO keywords content nonprofitsPicture from Biblical Archaeology Review In the search to build a better website for your small nonprofit, you’ve no doubt heard lots about Search Engine Optimization (SEO)and how you need to do certain things to improve your ranking in the search results. MORE
How to identify search engine keywords used by your audience in 60 seconds. This week’s “ Learn in 60 Seconds &# video is ready to go. The Lesson? I personally think that Google Insights for Search is one of the most under appreciated free marketing research tools out there. I can’t teach you all that much in 60 seconds about this one, but hopefully enough to get all of you newbies interested. MORE
Another tool to add to your keyword research tool belt. Google’s Insights for Search tool lets you: Look at a portion of keyword search results – by location, category, or Google vertical (news, images). It only shows terms with a significant amount of search volume, and of course it’s only Google search data, but worth looking at as your expanding your keyword list. Tagged: Google insights for search, google search trends, keyword research. MORE
You can also use PPC for keyword research and search for the broader and high volume keywords. Digital Marketing In 2020: 5 Reasons Why Non-Profit Organizations Need It. Do you want to get More Donors for your Nonprofit, Charity, NGO? MORE
Enter one or multiple keywords and see what the tool suggests to be magnetic blog post headlines for your topic. Top Free Blog Title Generator Tools for Writing Better Headlines. MORE
Q: How do I find the keyword section of Google Analytics to see what keywords people used to find us? You will find the list of keywords from search engines under Traffic Sources > Keywords. These keywords are what your visitors searched before they were directed to your web site. When you access the list of keywords, you can also see related statistics telling you how long a visitor spent on your site or how many pages were subsequently visited. MORE
As you create your niche, focus on a handful of keywords. For example, an animal shelter’s keywords might include words like Lost Pet, Find Pet, Dog Care, Cat Care , and Puppy Training. A food bank’s keywords might include Free Food, Food Drive , and Donate Food. Now that you have gotten started, it’s time to get even more specific by turning your basic keywords into what we call “long tail keywords.” MORE
Refining the Process Figuring Out What Works Over the first few months of our grant, we continued to experiment with our ads and keywords, and to monitor how each of our campaigns was performing. We also held more brainstorming sessions on those issues and added new keywords that came out of those sessions. — and now those are getting among the highest impression counts of all our poverty-related keywords. MORE
The main component of having a successful marketing campaign for your non-profit is through appropriate keyword research and consistent production of content. It is vital for nonprofits to implement keyword research, demographic research and budget setting to succeed in their SEM campaigns. MORE
Since this post is longer than that, you’re most likely to scan it for keywords that are relevant to you, plus highlighted elements I showcase with bolding or italics. Emphasize keywords and phrases to make them easy to find for scanners. It’ll take you about two minutes to read this. Do you think you’ll make it? . It’s not likely. People usually read just 20% of any content that’s 100 words long or more. MORE
that is the first thing search engines scour for the keywords that make your site visible on those engines. So you want to choose your words carefully: “An effective title tag is one that encourages people to click on it, and also contains keywords you’d like to get found for.” John, a master of this sort of strategic marketing, gives five pointers for writing good title tags: Decide What Keywords You Want To Rank For. Research your keywords. MORE
Check keywords. Make sure that the keywords are featured prominently in the video description and title. . Spring is in the air – hopefully coming soon to Boston – and it’s time to put a fresh coat of paint on those dusty social media accounts! So much has changed in the digital landscape in just the past few months, all of which makes tightening up and improving your nonprofit social media profiles even more important. MORE
60) Search « 51% of Donors Not At All Interested in Social Networks | Main | Convio Online Marketing Nonprofit Benchmarks Released » Wednesday Apr 02 2008 Google AdWords for Nonprofits: 10 Tips About Keywords Wednesday, April 2, 2008 at 02:51PM | by Caitlin Ochs With a content network that reaches over 75% of unique internet users in more than 20 languages and over 100 countries, Google AdWords can be a powerful marketing tool. MORE
This means focusing on keywords, link building and content that’s specific to your charity. If websites with less content and poor keyword visibility are ranking higher, there’s a chance your site requires off-page work. Google sees through keyword stuffing and other underhand tactics. MORE
And for more SEO help: 5 Free Keyword Research Tools You Need to Try This Year. Happy Friday, Friends! MORE
You may not know this, but triting blog posts without conducting keyword research FIRST is pretty much the biggest waste of time since Laser Disks!! Out of Blog Post Ideas? I got you covered! MORE
Keyword Related Topics 
NonProfit Hub
MAY 18, 2021
It all starts with finding the right keywords through keyword research. What are Keywords? Keywords are the words you use in your Google Ad Grant account to target these search terms. . Finding the right keywords is so important for the success of your ads.
Getting Attention
JUNE 24, 2020
You may not know this, but triting blog posts without conducting keyword research FIRST is pretty much the biggest waste of time since Laser Disks!! Out of Blog Post Ideas? I got you covered!
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Kivi's Nonprofit Communications Blog
SEPTEMBER 16, 2011
In this guest post by Timothy Spell of nonprofitcms.org , you’ll pick up some great advice on doing keyword research, which is the first step toward applying for and using a Google Grant. Grant recipients must understand how to use Google’s Adwords system, target keywords, and create ads that direct visitors to pages on your website that are relevant to the ad. To find out if search traffic exists use this free keyword tool provided by Google.
Fundraising 123
APRIL 17, 2009
They looked for editorial guidance in two key areas: - Keyword research The team examined the company’s Google adWords campaigns to find keywords that drove strong traffic. For example, when the team saw terms related to small business startup tools appearing regularly in their keyword research, they created a feature that included three resources to help entrepreneurs start a new business.
Public Sector Marketing 2.0
APRIL 25, 2011
How to identify search engine keywords used by your audience in 60 seconds. This week’s “ Learn in 60 Seconds &# video is ready to go. The Lesson? I personally think that Google Insights for Search is one of the most under appreciated free marketing research tools out there. I can’t teach you all that much in 60 seconds about this one, but hopefully enough to get all of you newbies interested.
Kivi's Nonprofit Communications Blog
APRIL 23, 2013
Content Marketing Nonprofit Communications Nonprofit Marketing Strategy #13NTC keywords SEO We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.
Social Media Bird Brain
MAY 25, 2011
Some of the things you might have heard: You need to include meta keywords in your HTML You need to submit your site to the search engines. tags small nonprofits SEO keywords content nonprofitsPicture from Biblical Archaeology Review In the search to build a better website for your small nonprofit, you’ve no doubt heard lots about Search Engine Optimization (SEO)and how you need to do certain things to improve your ranking in the search results.
Care2
APRIL 2, 2008
60) Search « 51% of Donors Not At All Interested in Social Networks | Main | Convio Online Marketing Nonprofit Benchmarks Released » Wednesday Apr 02 2008 Google AdWords for Nonprofits: 10 Tips About Keywords Wednesday, April 2, 2008 at 02:51PM | by Caitlin Ochs With a content network that reaches over 75% of unique internet users in more than 20 languages and over 100 countries, Google AdWords can be a powerful marketing tool.
Search Marketing for Nonprofits
OCTOBER 6, 2009
Another tool to add to your keyword research tool belt. Google’s Insights for Search tool lets you: Look at a portion of keyword search results – by location, category, or Google vertical (news, images). It only shows terms with a significant amount of search volume, and of course it’s only Google search data, but worth looking at as your expanding your keyword list. Tagged: Google insights for search, google search trends, keyword research.
Kivi's Nonprofit Communications Blog
NOVEMBER 12, 2018
As you create your niche, focus on a handful of keywords. For example, an animal shelter’s keywords might include words like Lost Pet, Find Pet, Dog Care, Cat Care , and Puppy Training. A food bank’s keywords might include Free Food, Food Drive , and Donate Food. Now that you have gotten started, it’s time to get even more specific by turning your basic keywords into what we call “long tail keywords.”
Search Marketing for Nonprofits
JUNE 26, 2009
Tags: Craigslist SEO Social media marketing Wikipedia Yahoo facebook future of search keyword research twitter web 2.0
Get Fully Funded
MARCH 4, 2021
A CTR that’s lower than 5% suggests that you need to alter your ads or keywords. A/B Testing – The Google Ads interface allows you to create multiple ads attached to the same landing page and keywords. Sometimes, people simply aren’t searching for keywords.
Nonprofit Marketing Insights by GlobalOwls
MAY 15, 2021
The main component of having a successful marketing campaign for your non-profit is through appropriate keyword research and consistent production of content. It is vital for nonprofits to implement keyword research, demographic research and budget setting to succeed in their SEM campaigns.
Nonprofit Marketing Insights by GlobalOwls
MARCH 6, 2021
Keyword research. Keyword research is a core element of the entire SEO strategy. Yes, you can perform a keyword research in different ways, but one crucial thing that you should understand is a search inquiry’s intent. How to Learn SEO in 2021 [Newbie-Friendly Guide].
Care2
FEBRUARY 7, 2009
Refining the Process Figuring Out What Works Over the first few months of our grant, we continued to experiment with our ads and keywords, and to monitor how each of our campaigns was performing. We also held more brainstorming sessions on those issues and added new keywords that came out of those sessions. — and now those are getting among the highest impression counts of all our poverty-related keywords.
Fundraising 123
AUGUST 21, 2013
Jessica Pajak and Tyler Ragghianti of PR NewsChannel share some tips on how to use keywords and hyperlinks to elevate your press releases. Keywords. Keywords are the most relevant single words or phrases that are commonly searched for in top search engines. Outside of the headline or subheadline, the use of keywords is the most important aspect of your press release, so spend time on it to make sure your press release gets the attention you desire.
Search Marketing for Nonprofits
FEBRUARY 19, 2009
Tags: Craigslist Flickr Google MySpace SEM SEO Social media marketing facebook keyword research live.com local search online marketing training twitter alexandria leadership alexandria local search training search marketing training social media training social media workshop va
Nonprofit Marketing Insights by GlobalOwls
JUNE 20, 2021
Prioritize Topic Clusters over Keywords. However, when producing content, it’s critical to not just focus on the keywords but also on the context or the user intent around them. Encourage your SEO team to consider the following tips when working on a keyword strategy.
Search Marketing for Nonprofits
JUNE 22, 2009
Tags: SEO Social media marketing keyword research twitter web 2.0
Nonprofit Marketing Insights by GlobalOwls
MARCH 9, 2021
Search engine optimization (SEO) is a general term that is used to describe several strategies designed to improve your website’s rankings for phrases and keywords associated with your business. Top online marketing strategies for your business. Do you want to grow your business?
Kivi's Nonprofit Communications Blog
MAY 11, 2017
Pick the Right Keyword. Three-step text giving, like its earlier predecessor, starts with donors texting a keyword to a shortcode (a series of numbers that’s shorter than a full phone number). Most text donation service providers will already have a shortcode for you – you just choose your keyword. Choosing a good keyword might not convince donors to give via text (you’ll have to do that yourself!), but choosing a BAD keyword can discourage people who want to donate.
Nonprofit Marketing Insights by GlobalOwls
MARCH 2, 2021
It can also give you ideas for articles and help you choose keywords correctly. 9 Google Keyword Planner. Another tool from Google that will help you with search engine optimization is the Google Keyword Planner. Tools To Help Write Quality Articles Faster.
Kivi's Nonprofit Communications Blog
APRIL 20, 2010
One of the best tactical sessions I attended at NTEN’s Nonprofit Technology Conference week before last was “Optimizing Your Site for Search Engine Performance: And We Ain’t Talkin’ Just Keywords.&# Here is the slide deck. Use on your site the keywords that people actually type into Google. The speakers recommended several free or affordable keyword research tools, including. Google’s Keyword Tool. Get more specific with your keywords.
Nonprofit Marketing Insights by GlobalOwls
JULY 3, 2021
we do our keyword research to be sure we rank for the keywords we want to rank for and enhance our piece of content. our keyword research list grows larger and it takes less time to research new keywords. How To Achieve Sustainable Growth For Your Business.
Nonprofit Marketing Insights by GlobalOwls
SEPTEMBER 9, 2020
Use Keywords and Links. Many people associate all SEO only with keywords and links. And yet, keywords and links really have a significant impact on optimization. Keywords. You can select keywords through Google Keyword Planner , niche and competitors’ analysis.
Twenti
MAY 20, 2020
Think about your keywords. The keywords you input determines whether your ad reaches your target audience, so you’ve got to get it right. Relevance is key, so make sure you only include the keywords directly relevant to your cause/what you’re offering.
NonProfit Hub
OCTOBER 22, 2020
Conduct keyword research. . Keyword research is the best way to uncover what your audience wants. To begin compiling your list of keywords start here: . We all use insider terms at work, but those rarely make good keywords. Include your target keyword or keyword phrase. .
Nonprofit Marketing Insights by GlobalOwls
APRIL 17, 2020
For starters, focus on increasing blog traffic by utilizing, among many other effective strategies, branded keywords without being overly promotional about it. This is another chance to add other industry-related keywords and internal links that will further boost your link portfolio.
NonProfit Hub
OCTOBER 1, 2020
This means focusing on keywords, link building and content that’s specific to your charity. If websites with less content and poor keyword visibility are ranking higher, there’s a chance your site requires off-page work. Google sees through keyword stuffing and other underhand tactics.
Kivi's Nonprofit Communications Blog
FEBRUARY 8, 2011
Keywords. By knowing the keywords that best describe your organization and its work, you can track mentions of those words on the Internet. Long-tail, Long-tail keywords. Typically phrases with three or more words that are much more specific versions of your keywords. For example, if one of your keywords is “homeless shelter” then “homeless shelter for families” and “homeless shelter New York City” would be examples of long-tail keywords.
J Campbell Social Marketing
MAY 20, 2021
You could create marketing and fundraising strategies with little more than some keywords and appeal letters, but your fundraising and marketing efforts will surely be much more successful if your supporters feel connected to your organization and your cause. .
Non Profit Marketing 360
AUGUST 31, 2012
that is the first thing search engines scour for the keywords that make your site visible on those engines. So you want to choose your words carefully: “An effective title tag is one that encourages people to click on it, and also contains keywords you’d like to get found for.” John, a master of this sort of strategic marketing, gives five pointers for writing good title tags: Decide What Keywords You Want To Rank For. Research your keywords.
Nonprofit Marketing Insights by GlobalOwls
MARCH 23, 2021
Keyword research and explorer tool. Google Ads provides your business’s ads when users use keywords for online searches. Amazing Tools for Your Online Business Stack. Do you want to grow your business? You’ll need the right tools for the job.
Getting Attention
APRIL 24, 2013
Since this post is longer than that, you’re most likely to scan it for keywords that are relevant to you, plus highlighted elements I showcase with bolding or italics. Emphasize keywords and phrases to make them easy to find for scanners. It’ll take you about two minutes to read this. Do you think you’ll make it? . It’s not likely. People usually read just 20% of any content that’s 100 words long or more.
Nonprofit Marketing Insights by GlobalOwls
SEPTEMBER 20, 2020
You can also use PPC for keyword research and search for the broader and high volume keywords. Digital Marketing In 2020: 5 Reasons Why Non-Profit Organizations Need It. Do you want to get More Donors for your Nonprofit, Charity, NGO?
Fundraising 123
JUNE 10, 2013
It’s imperative to shape your content to maximize that brief time, which means getting straight to the point, organizing articles to fit how we read on the Web, and writing clear, keyword-rich headlines. Bonus tip: Be sure to include SEO-friendly keywords in your first few sentences. Include search engine-friendly keywords. Writing effective content for your nonprofit website, blog or email newsletter requires a different strategy than writing for print.
Kivi's Nonprofit Communications Blog
NOVEMBER 30, 2020
We just received a keyword research report from the company who is helping us redesign our website and one of the search terms for our industry that stood out to me was “I hate working for a nonprofit.”
Fundraising 123
NOVEMBER 21, 2007
Develop your keywords: A keyword is the search word or phrase that you "buy" from Google (i.e., Ask yourself which keywords-word combinations and phrases-you would type into the Google search box to find your organization's programs and services. Select as many keywords as you like. Note: Google Grants will only pay for keywords up to $1.00). Get suggested keywords: Still not sure which keywords to select?
Nonprofit Marketing Insights by GlobalOwls
JUNE 27, 2021
Enter one or multiple keywords and see what the tool suggests to be magnetic blog post headlines for your topic. Top Free Blog Title Generator Tools for Writing Better Headlines.
Kivi's Nonprofit Communications Blog
JULY 10, 2020
And for more SEO help: 5 Free Keyword Research Tools You Need to Try This Year. Happy Friday, Friends!
Fundraising 123
OCTOBER 21, 2010
Q: How do I find the keyword section of Google Analytics to see what keywords people used to find us? You will find the list of keywords from search engines under Traffic Sources > Keywords. These keywords are what your visitors searched before they were directed to your web site. When you access the list of keywords, you can also see related statistics telling you how long a visitor spent on your site or how many pages were subsequently visited.
Nonprofit Marketing Insights by GlobalOwls
MAY 22, 2021
Link heat mapping is very helpful for SEO consultants who want to reveal the natural linking patterns of a page and can show the content relevancy of incoming links to help search engine algorithms determine the relevance of a page and what keywords are used in the anchor text of a link.
J Campbell Social Marketing
MARCH 27, 2018
Check keywords. Make sure that the keywords are featured prominently in the video description and title. . Spring is in the air – hopefully coming soon to Boston – and it’s time to put a fresh coat of paint on those dusty social media accounts! So much has changed in the digital landscape in just the past few months, all of which makes tightening up and improving your nonprofit social media profiles even more important.
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