INDUSTRY INSIGHTS YOUR PEERS ARE READING
They looked for editorial guidance in two key areas: - Keyword research The team examined the company’s Google adWords campaigns to find keywords that drove strong traffic. For example, when the team saw terms related to small business startup tools appearing regularly in their keyword research, they created a feature that included three resources to help entrepreneurs start a new business. MORE
One of the best tactical sessions I attended at NTEN’s Nonprofit Technology Conference week before last was “Optimizing Your Site for Search Engine Performance: And We Ain’t Talkin’ Just Keywords.&# Here is the slide deck. Google’s Keyword Tool. MORE
What keywords best align with our stories? Who else is discussing these keywords? How will we monitor the use of these keywords by our commentators and guest bloggers? The field got built only after Ray listened. Yesterday we talked about creating content on your business’s or nonprofit’s website that will bring new readers to your site, deepen the loyalty of those already in contact with it, and turn more of them into customers, volunteers, and donors. MORE
The Essential Step-by-Step Guide to Internet Marketing from Hubspot professes to cover all the basics from keyword strategies and optimization to blogs, mobile and the all-important conversion of traffic into leads. A heap of useful books are being published online and offered for free. Here are this month’s best: Short and Sweet: The Why’s and How’s of Twitter from Fenton Communications, authors of a number of excellent tomes on communications. MORE
Content Marketing Nonprofit Communications Nonprofit Marketing Strategy #13NTC keywords SEO We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! MORE
Tags: SEO Social media marketing keyword research twitter web 2.0 MORE
Keywords. By knowing the keywords that best describe your organization and its work, you can track mentions of those words on the Internet. Long-tail, Long-tail keywords. Typically phrases with three or more words that are much more specific versions of your keywords. MORE
Main use: Searching for keywords within Twitter bio’s. Having worked on numerous digital/social organizational strategies for the better part of the last decade, I find that I still occasionally run into organizational leaders that haven’t yet integrated social data into their decision making. MORE
Constant Contact released their Top Subject Line Keywords for #GivingTuesday. Photo Source: https://flic.kr/p/2GC29. p/2GC29. Friday, it is. Mixed Links, we shall share… Joe Garecht at The Fundraising Authority is calling for submissions for this month’s Nonprofit Blog Carnival. MORE
Set up alerts to use social media as a listening platform: @ mentions, hashtags, keywords about your cause, etc. Think about social media as a way to open the doors of your organization to new guests and friends. But unlike hosting guests at you home for an hour or two, social media is open to guests 24/7. Because of the constant accessibility of social media, keeping profiles tidy all the time is a must. MORE
The more pages on your site with certain keywords, the higher you will rank for that keyword. I remember it like it was yesterday, the day I first heard the news. BLOGGING IS DEAD – the headline screamed. “No! This can’t be!” MORE
Some simple steps: Look through the list of keywords that people use to get to your site and add negative keywords that exclude the inappropriate ones. So, adding attorney and lawyer to the negative keyword list will save your CTR rate and help you attract the attention you want. You can prioritize your ads strategy, bidding higher and into more marginal keywords for audiences who will be better donors. MORE
Ruthlessly research your keywords and target your niche more precisely. So over the last several months I’ve been meeting with a truly smart woman I met through twitter , Vicki Flaugher. Bathh meetup with Vicki Flaugher, (L) Mazarine (Center) and Cait (R). MORE
Jessica Pajak and Tyler Ragghianti of PR NewsChannel share some tips on how to use keywords and hyperlinks to elevate your press releases. Keywords. Keywords are the most relevant single words or phrases that are commonly searched for in top search engines. Outside of the headline or subheadline, the use of keywords is the most important aspect of your press release, so spend time on it to make sure your press release gets the attention you desire. MORE
Refining the Process Figuring Out What Works Over the first few months of our grant, we continued to experiment with our ads and keywords, and to monitor how each of our campaigns was performing. MORE
Basically a nonprofit provides its donors an option to give via text messaging by texting a specified keyword to a specified five digit number. When this keyword is sent, the cell phone companies send the designated gift amount to the nonprofit through the Mobile Giving Foundation or mGive Foundation. Mobile giving is like the wild west of online fundraising. Nonprofits are still trying to understand much of what is being done in mobile giving. MORE
Here's what I'm looking for: 1) Are you using a keyword strategy as the first (or only) step to search engine optimization (SEO) ? I'm writing an e-update article that guides organizations on how to identify the right keywords for SEO (the first step to getting your org's online content as far up in search engine results as you can, ideally in the first 10). I'd like to ask for your help. MORE
This pulls all alerts for the various keywords into one place and updates automatically. I’ve also used Google Translate and set up Hebrew keywords to monitor our organization in Israeli media well. MORE
You could use Google keyword search or sites like SpyFu.com to see what similar sites to yours are using for keywords, how often people are using those terms, and how high they rank in search results. Once you know what people are searching on, you can determine if the words you thought were the best keywords are really the best or if you can tweak them a bit. I'm not an SEO expert, and I've never played one on TV. But here are some tips I've learning along the way. MORE
Tags: Craigslist Flickr Google MySpace SEM SEO Social media marketing facebook keyword research live.com local search online marketing training twitter alexandria leadership alexandria local search training search marketing training social media training social media workshop va MORE
Pick the Right Keyword. Three-step text giving, like its earlier predecessor, starts with donors texting a keyword to a shortcode (a series of numbers that’s shorter than a full phone number). but choosing a BAD keyword can discourage people who want to donate. Abby Jarvis. MORE
In this guest post by Timothy Spell of nonprofitcms.org , you’ll pick up some great advice on doing keyword research, which is the first step toward applying for and using a Google Grant. To find out if search traffic exists use this free keyword tool provided by Google. MORE
authority search rankings small nonprofits expert research SEO relevance keywordsArt by Andrew Tosiello Last week I mentioned I'd be attending a meetup on SEO and that if the info was good, I'd share. It was, so I will. Search Engine Optimization is a fancy way of asking, "What can I do to make sure that when someone is doing a Google search* for my kind of stuff, that my stuff shows up on the first page of results?" Note that showing up on the first page of results is. MORE
It’s imperative to shape your content to maximize that brief time, which means getting straight to the point, organizing articles to fit how we read on the Web, and writing clear, keyword-rich headlines. Bonus tip: Be sure to include SEO-friendly keywords in your first few sentences. Include search engine-friendly keywords. Writing effective content for your nonprofit website, blog or email newsletter requires a different strategy than writing for print. MORE
Develop your keywords: A keyword is the search word or phrase that you "buy" from Google (i.e., Ask yourself which keywords-word combinations and phrases-you would type into the Google search box to find your organization's programs and services. Select as many keywords as you like. Note: Google Grants will only pay for keywords up to $1.00). Get suggested keywords: Still not sure which keywords to select? MORE
Tags: Craigslist SEO Social media marketing Wikipedia Yahoo facebook future of search keyword research twitter web 2.0 MORE
There will be a new Groups tab in the app, which makes Groups easier to discover based on your location, keywords, and topic search. This will make it easier to get your nonprofit found on Instagram, providing that you clearly fill out your profile and bio with keywords and location. Didn’t have time to watch the first day of Facebook’s F8 Developer Conference? I’ve got you covered. MORE
Choosing the Keywords Next, we held a series of brainstorming sessions to come up with our topics and keywords. We used Google's helpful Keyword Tool to help fill in the gaps. We had to be careful to include keywords that matched both our internal policy-speak and the common terms for which people might be searching. For example, although NWLC always uses the term "child care" rather than "day care," we used them both as keywords. MORE
Some of the things you might have heard: You need to include meta keywords in your HTML You need to submit your site to the search engines. tags small nonprofits SEO keywords content nonprofitsPicture from Biblical Archaeology Review In the search to build a better website for your small nonprofit, you’ve no doubt heard lots about Search Engine Optimization (SEO)and how you need to do certain things to improve your ranking in the search results. MORE
How to identify search engine keywords used by your audience in 60 seconds. This week’s “ Learn in 60 Seconds &# video is ready to go. The Lesson? I personally think that Google Insights for Search is one of the most under appreciated free marketing research tools out there. MORE
Another tool to add to your keyword research tool belt. Google’s Insights for Search tool lets you: Look at a portion of keyword search results – by location, category, or Google vertical (news, images). It only shows terms with a significant amount of search volume, and of course it’s only Google search data, but worth looking at as your expanding your keyword list. Tagged: Google insights for search, google search trends, keyword research. MORE
That’s why inbound marketing — techniques such as search engine optimization (SEO, populating your site with keywords and phrases your network is likely to search for, in the right elements in the site), generating links into your site (a.k.a. MORE
Q: How do I find the keyword section of Google Analytics to see what keywords people used to find us? You will find the list of keywords from search engines under Traffic Sources > Keywords. These keywords are what your visitors searched before they were directed to your web site. When you access the list of keywords, you can also see related statistics telling you how long a visitor spent on your site or how many pages were subsequently visited. MORE
As you create your niche, focus on a handful of keywords. For example, an animal shelter’s keywords might include words like Lost Pet, Find Pet, Dog Care, Cat Care , and Puppy Training. A food bank’s keywords might include Free Food, Food Drive , and Donate Food. Now that you have gotten started, it’s time to get even more specific by turning your basic keywords into what we call “long tail keywords.” MORE
That means keyword research. Google Keyword Tool *. Since keyword research starts broad before narrowing in, the Keyword tool is a good place to start. Google Trends is a way to validate your keywords, to double-check to make sure they’re not slowly dying. MORE
Me being me, I decided to pull some quick visuals based on the last 10K tweets as of this morning mentioning any of the following keywords listed below. MORE
Since this post is longer than that, you’re most likely to scan it for keywords that are relevant to you, plus highlighted elements I showcase with bolding or italics. Emphasize keywords and phrases to make them easy to find for scanners. MORE
an adjective + keyword + promise. Top takeaway: Use the free Google tools Keyword Planner and Google Trends, to research the terms people are actually searching on in your industry, and to compare different search terms over time. With Jillian Vorce at #AOC2014. MORE
that is the first thing search engines scour for the keywords that make your site visible on those engines. So you want to choose your words carefully: “An effective title tag is one that encourages people to click on it, and also contains keywords you’d like to get found for.” MORE
The interests section provides keyword suggestions and shows you how many people are reachable with a given set of keywords. While Facebook recommends using keywords that will give you a minimum reach of 10,000, you should base your targeting on your specific goals. Drew Bernard. MORE
Check keywords. Make sure that the keywords are featured prominently in the video description and title. . Spring is in the air – hopefully coming soon to Boston – and it’s time to put a fresh coat of paint on those dusty social media accounts! MORE
It also allows your organization to remain in control of the descriptions and search words, keywords and tags used to identify, organize and rank your content and your website. And last but not least … Add a Main Keyword- for your news post or page in the URL for increased SEO. MORE
You can see how influential a user’s followers are or search for users based on keywords in their bios. The influencer search finds the most influential bloggers by keyword. Billy Attar. We know you guys love your nonprofit marketing tools – especially when they are free! MORE
While this probably won’t help you as a content marketer, it may help your sanity – Facebook’s ‘Keyword Snooze’ feature will let users hide posts with specific words or phrases for 30 days. MORE
Keyword Related Topics Kivi's Nonprofit Communications Blog
SEPTEMBER 16, 2011
In this guest post by Timothy Spell of nonprofitcms.org , you’ll pick up some great advice on doing keyword research, which is the first step toward applying for and using a Google Grant. To find out if search traffic exists use this free keyword tool provided by Google.
Public Sector Marketing 2.0
APRIL 25, 2011
How to identify search engine keywords used by your audience in 60 seconds. This week’s “ Learn in 60 Seconds &# video is ready to go. The Lesson? I personally think that Google Insights for Search is one of the most under appreciated free marketing research tools out there.
Fundraising 123
APRIL 17, 2009
They looked for editorial guidance in two key areas: - Keyword research The team examined the company’s Google adWords campaigns to find keywords that drove strong traffic. For example, when the team saw terms related to small business startup tools appearing regularly in their keyword research, they created a feature that included three resources to help entrepreneurs start a new business.
Kivi's Nonprofit Communications Blog
APRIL 23, 2013
Content Marketing Nonprofit Communications Nonprofit Marketing Strategy #13NTC keywords SEO We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved!
Social Media Bird Brain
MAY 25, 2011
Some of the things you might have heard: You need to include meta keywords in your HTML You need to submit your site to the search engines. tags small nonprofits SEO keywords content nonprofitsPicture from Biblical Archaeology Review In the search to build a better website for your small nonprofit, you’ve no doubt heard lots about Search Engine Optimization (SEO)and how you need to do certain things to improve your ranking in the search results.
Kivi's Nonprofit Communications Blog
NOVEMBER 12, 2018
As you create your niche, focus on a handful of keywords. For example, an animal shelter’s keywords might include words like Lost Pet, Find Pet, Dog Care, Cat Care , and Puppy Training. A food bank’s keywords might include Free Food, Food Drive , and Donate Food. Now that you have gotten started, it’s time to get even more specific by turning your basic keywords into what we call “long tail keywords.”
Social Media Bird Brain
AUGUST 31, 2011
authority search rankings small nonprofits expert research SEO relevance keywordsArt by Andrew Tosiello Last week I mentioned I'd be attending a meetup on SEO and that if the info was good, I'd share. It was, so I will. Search Engine Optimization is a fancy way of asking, "What can I do to make sure that when someone is doing a Google search* for my kind of stuff, that my stuff shows up on the first page of results?" Note that showing up on the first page of results is.
Wild Woman Fundraising
OCTOBER 12, 2010
Ruthlessly research your keywords and target your niche more precisely. So over the last several months I’ve been meeting with a truly smart woman I met through twitter , Vicki Flaugher. Bathh meetup with Vicki Flaugher, (L) Mazarine (Center) and Cait (R).
Kivi's Nonprofit Communications Blog
MAY 11, 2017
Pick the Right Keyword. Three-step text giving, like its earlier predecessor, starts with donors texting a keyword to a shortcode (a series of numbers that’s shorter than a full phone number). but choosing a BAD keyword can discourage people who want to donate. Abby Jarvis.
Search Marketing for Nonprofits
JUNE 26, 2009
Tags: Craigslist SEO Social media marketing Wikipedia Yahoo facebook future of search keyword research twitter web 2.0
Fundraising 123
AUGUST 21, 2013
Jessica Pajak and Tyler Ragghianti of PR NewsChannel share some tips on how to use keywords and hyperlinks to elevate your press releases. Keywords. Keywords are the most relevant single words or phrases that are commonly searched for in top search engines. Outside of the headline or subheadline, the use of keywords is the most important aspect of your press release, so spend time on it to make sure your press release gets the attention you desire.
Search Marketing for Nonprofits
FEBRUARY 19, 2009
Tags: Craigslist Flickr Google MySpace SEM SEO Social media marketing facebook keyword research live.com local search online marketing training twitter alexandria leadership alexandria local search training search marketing training social media training social media workshop va
Kivi's Nonprofit Communications Blog
APRIL 20, 2010
One of the best tactical sessions I attended at NTEN’s Nonprofit Technology Conference week before last was “Optimizing Your Site for Search Engine Performance: And We Ain’t Talkin’ Just Keywords.&# Here is the slide deck. Google’s Keyword Tool.
Search Marketing for Nonprofits
JUNE 22, 2009
Tags: SEO Social media marketing keyword research twitter web 2.0
Getting Attention
APRIL 24, 2013
Since this post is longer than that, you’re most likely to scan it for keywords that are relevant to you, plus highlighted elements I showcase with bolding or italics. Emphasize keywords and phrases to make them easy to find for scanners.
Kivi's Nonprofit Communications Blog
FEBRUARY 8, 2011
Keywords. By knowing the keywords that best describe your organization and its work, you can track mentions of those words on the Internet. Long-tail, Long-tail keywords. Typically phrases with three or more words that are much more specific versions of your keywords.
Non Profit Marketing 360
AUGUST 31, 2012
that is the first thing search engines scour for the keywords that make your site visible on those engines. So you want to choose your words carefully: “An effective title tag is one that encourages people to click on it, and also contains keywords you’d like to get found for.”
Kivi's Nonprofit Communications Blog
AUGUST 11, 2015
The interests section provides keyword suggestions and shows you how many people are reachable with a given set of keywords. While Facebook recommends using keywords that will give you a minimum reach of 10,000, you should base your targeting on your specific goals. Drew Bernard.
The Agitator
JANUARY 8, 2018
Some simple steps: Look through the list of keywords that people use to get to your site and add negative keywords that exclude the inappropriate ones. So, adding attorney and lawyer to the negative keyword list will save your CTR rate and help you attract the attention you want. You can prioritize your ads strategy, bidding higher and into more marginal keywords for audiences who will be better donors.
Kivi's Nonprofit Communications Blog
SEPTEMBER 18, 2018
It also allows your organization to remain in control of the descriptions and search words, keywords and tags used to identify, organize and rank your content and your website. And last but not least … Add a Main Keyword- for your news post or page in the URL for increased SEO.
Kivi's Nonprofit Communications Blog
JULY 6, 2018
While this probably won’t help you as a content marketer, it may help your sanity – Facebook’s ‘Keyword Snooze’ feature will let users hide posts with specific words or phrases for 30 days.
J Campbell Social Marketing
MARCH 27, 2018
Check keywords. Make sure that the keywords are featured prominently in the video description and title. . Spring is in the air – hopefully coming soon to Boston – and it’s time to put a fresh coat of paint on those dusty social media accounts!
Public Sector Marketing 2.0
OCTOBER 30, 2014
Me being me, I decided to pull some quick visuals based on the last 10K tweets as of this morning mentioning any of the following keywords listed below.
Kivi's Nonprofit Communications Blog
AUGUST 9, 2017
The more pages on your site with certain keywords, the higher you will rank for that keyword. I remember it like it was yesterday, the day I first heard the news. BLOGGING IS DEAD – the headline screamed. “No! This can’t be!”
Fundraising 123
JUNE 10, 2013
It’s imperative to shape your content to maximize that brief time, which means getting straight to the point, organizing articles to fit how we read on the Web, and writing clear, keyword-rich headlines. Bonus tip: Be sure to include SEO-friendly keywords in your first few sentences. Include search engine-friendly keywords. Writing effective content for your nonprofit website, blog or email newsletter requires a different strategy than writing for print.
Fundraising 123
NOVEMBER 21, 2007
Develop your keywords: A keyword is the search word or phrase that you "buy" from Google (i.e., Ask yourself which keywords-word combinations and phrases-you would type into the Google search box to find your organization's programs and services. Select as many keywords as you like. Note: Google Grants will only pay for keywords up to $1.00). Get suggested keywords: Still not sure which keywords to select?
Fundraising 123
FEBRUARY 12, 2009
Refining the Process Figuring Out What Works Over the first few months of our grant, we continued to experiment with our ads and keywords, and to monitor how each of our campaigns was performing.
Fundraising 123
OCTOBER 21, 2010
Q: How do I find the keyword section of Google Analytics to see what keywords people used to find us? You will find the list of keywords from search engines under Traffic Sources > Keywords. These keywords are what your visitors searched before they were directed to your web site. When you access the list of keywords, you can also see related statistics telling you how long a visitor spent on your site or how many pages were subsequently visited.
Kivi's Nonprofit Communications Blog
APRIL 25, 2011
This pulls all alerts for the various keywords into one place and updates automatically. I’ve also used Google Translate and set up Hebrew keywords to monitor our organization in Israeli media well.
Kivi's Nonprofit Communications Blog
DECEMBER 18, 2015
Constant Contact released their Top Subject Line Keywords for #GivingTuesday. Photo Source: https://flic.kr/p/2GC29. p/2GC29. Friday, it is. Mixed Links, we shall share… Joe Garecht at The Fundraising Authority is calling for submissions for this month’s Nonprofit Blog Carnival.
Kivi's Nonprofit Communications Blog
JUNE 10, 2015
You can see how influential a user’s followers are or search for users based on keywords in their bios. The influencer search finds the most influential bloggers by keyword. Billy Attar. We know you guys love your nonprofit marketing tools – especially when they are free!
Fundraising 123
JULY 19, 2013
Set up alerts to use social media as a listening platform: @ mentions, hashtags, keywords about your cause, etc. Think about social media as a way to open the doors of your organization to new guests and friends. But unlike hosting guests at you home for an hour or two, social media is open to guests 24/7. Because of the constant accessibility of social media, keeping profiles tidy all the time is a must.
A Small Change
AUGUST 9, 2010
Basically a nonprofit provides its donors an option to give via text messaging by texting a specified keyword to a specified five digit number. When this keyword is sent, the cell phone companies send the designated gift amount to the nonprofit through the Mobile Giving Foundation or mGive Foundation. Mobile giving is like the wild west of online fundraising. Nonprofits are still trying to understand much of what is being done in mobile giving.
Non Profit Marketing 360
JULY 24, 2011
The Essential Step-by-Step Guide to Internet Marketing from Hubspot professes to cover all the basics from keyword strategies and optimization to blogs, mobile and the all-important conversion of traffic into leads. A heap of useful books are being published online and offered for free. Here are this month’s best: Short and Sweet: The Why’s and How’s of Twitter from Fenton Communications, authors of a number of excellent tomes on communications.
Getting Attention
APRIL 21, 2011
That’s why inbound marketing — techniques such as search engine optimization (SEO, populating your site with keywords and phrases your network is likely to search for, in the right elements in the site), generating links into your site (a.k.a.
Fundraising 123
FEBRUARY 16, 2010
You could use Google keyword search or sites like SpyFu.com to see what similar sites to yours are using for keywords, how often people are using those terms, and how high they rank in search results. Once you know what people are searching on, you can determine if the words you thought were the best keywords are really the best or if you can tweak them a bit. I'm not an SEO expert, and I've never played one on TV. But here are some tips I've learning along the way.
J Campbell Social Marketing
MAY 2, 2018
There will be a new Groups tab in the app, which makes Groups easier to discover based on your location, keywords, and topic search. This will make it easier to get your nonprofit found on Instagram, providing that you clearly fill out your profile and bio with keywords and location. Didn’t have time to watch the first day of Facebook’s F8 Developer Conference? I’ve got you covered.
Public Sector Marketing 2.0
APRIL 8, 2015
Main use: Searching for keywords within Twitter bio’s. Having worked on numerous digital/social organizational strategies for the better part of the last decade, I find that I still occasionally run into organizational leaders that haven’t yet integrated social data into their decision making.
Non Profit Marketing 360
JANUARY 24, 2012
What keywords best align with our stories? Who else is discussing these keywords? How will we monitor the use of these keywords by our commentators and guest bloggers? The field got built only after Ray listened. Yesterday we talked about creating content on your business’s or nonprofit’s website that will bring new readers to your site, deepen the loyalty of those already in contact with it, and turn more of them into customers, volunteers, and donors.
Fundraising 123
FEBRUARY 2, 2009
Choosing the Keywords Next, we held a series of brainstorming sessions to come up with our topics and keywords. We used Google's helpful Keyword Tool to help fill in the gaps. We had to be careful to include keywords that matched both our internal policy-speak and the common terms for which people might be searching. For example, although NWLC always uses the term "child care" rather than "day care," we used them both as keywords.
Fundraising Coach
JULY 12, 2013
That means keyword research. Google Keyword Tool *. Since keyword research starts broad before narrowing in, the Keyword tool is a good place to start. Google Trends is a way to validate your keywords, to double-check to make sure they’re not slowly dying.
J Campbell Social Marketing
SEPTEMBER 30, 2014
an adjective + keyword + promise. Top takeaway: Use the free Google tools Keyword Planner and Google Trends, to research the terms people are actually searching on in your industry, and to compare different search terms over time. With Jillian Vorce at #AOC2014.
Getting Attention
FEBRUARY 16, 2010
Here's what I'm looking for: 1) Are you using a keyword strategy as the first (or only) step to search engine optimization (SEO) ? I'm writing an e-update article that guides organizations on how to identify the right keywords for SEO (the first step to getting your org's online content as far up in search engine results as you can, ideally in the first 10). I'd like to ask for your help.
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