KFC’s Shows They Don’t Give a Cluck. This Time with Juvenile Diabetes

Selfish Giving

I just can’t understand what Kentucky Fried Chicken is thinking with its latest cause marketing program. Causerants cause marketing jdrf juvenile diabetes research foundation kentucky fried chicken kfcThis picture says it all. Buy a HALF-GALLON of soda – with 800 calories from 56 spoonfuls of sugar – for $2.99 and a buck goes to Juvenile Diabetes Research Foundation. I’m actually more astonished that JDRF would sign on for such a pact.

Lessons from the KFC, Juvenile Diabetes Cause Marketing Fizzle

Selfish Giving

It’s been an interesting week since I wrote my post on the cause marketing promotion between Kentucky Fried Chicken and Juvenile Diabetes Research Foundation. For Kentucky Fried Chicken. I wouldn’t want anyone to say the stuff I’m serving is worse than Kentucky Fried Chicken’s cause marketing. Cause Marketer's Journal cause marketing jdrf juvenile diabetes research foundation kentucky fried chicken kfc the huffington post


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6-Figure Cause Marketing Grad Uses Pinups, QR Codes to Help Homeless

Selfish Giving

Capplause Cause Marketing 101 cause marketing kentucky fried chicken kfc maggie keenan pinups qr codeI love when students put their education to good use. Maggie Keenan , a branding and cause marketing consultant in Savannah, Georgia, is a graduate of my Six Figure Cause Marketing course , which shows nonprofits and businesses how to develop and execute an effective and lucrative cause marketing program.

Komen’s Cause Marketing Program Isn’t “Finger-Lickin’ Good”

Selfish Giving

I want to love Komen’s new cause marketing partnership with Kentucky Fried Chicken, Buckets for the Cure. Tags: Causerants breast cancer causes cause marketing cause-related marketing causes finger lickin kentucky fried chicken kfc komen komen for the cure partnerships I really do. The partnership is a cause marketer’s dream with 5,000 stores participating. Cause marketing programs work best with lots of locations and lots of foot traffic. KFC has both.

KFC, Dairy Queen Show Nonprofits How to Raise Money at the Register [VIDEO]

Selfish Giving

Cause Practices cause marketing kentucky fried chicken kfc maggie keenan pinupsTwo weeks ago I wrote about Maggie Keenan , a graduate of my Six Figure Cause Marketing Program and happy owner of Cause Marketing for Dummies. She’s launched a pinup program with her KFC and Dairy Queen stores in southeast Georgia that’s doing very well. I’ve asked Maggie to stop by and update us in the comments section of this post.

Why White Castle’s Cause Marketing is Better than KFC’s

Selfish Giving

Shortly after Steve’s tweet, Estrella Rosenberg said what a lot of us must have been thinking: Estrella is referring, of course, to the Komen/Kentucky Fried Chicken Buckets for the Cure cause marketing program that has sparked outrage both online and off. Tags: Cause Marketing News autism speaks buckets for the cure cause marketing kentucky fried chicken kfc kfc bucket komen scented candles white castle It was only a matter of time before it happened.

Should My Nonprofit Start a #GivingTuesdayNow Campaign on May 5?

J Campbell Social Marketing

A great example is the Countdown Toolkit that I created with the Kentucky Nonprofit Network. I’ve seen this question a lot lately – Should my nonprofit start a #GivingTuesdayNow campaign?

May 248

Using Social Media in Fundraising

Kivi's Nonprofit Communications Blog

Some ideas included posting photos of early ticket buyers with the reasons they were looking forward to the events, highlighting auction items as they are donated and even asking for early bids ahead of time, and asking trivia questions related to the event themes (“Wines of the World” and the Kentucky Derby). On Friday, I taught a workshop called Social Media: Your On-Ramp to Future Fundraising at the annual conference of the North Carolina Center for Nonprofits.

Unbelievable—Komen Flunks Crisis Communciations (Again)

Getting Attention

Komen for the Cure, with its screw-ups in de-funding Planned Parenthood , suing other organizations with “cure” in their organizational or program names and partnering with the heart-stopping Kentucky Fried Chicken —restoring confidence and support is almost impossible. Once your organization’s reputation is seriously damaged, it’s difficult to restore trust and focus on successes.

Your Favorite Topics for Fall Webinars

Kivi's Nonprofit Communications Blog

Jennifer Milburn, Kentucky Waterways Alliance. Thanks to the 154 nonprofits who completed our recent survey about what should go on the webinar schedule. Here are the top three webinars you selected. How to Create, Reuse, and Manage All of Your Content. This webinar has been scheduled for Thursday, November 4. Registration will open late August. Rethinking Your Newsletter Strategy. This webinar will be held Thursday, September 9. Registration will open in two weeks.

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Are you as creative as Red Box?

Fundraising Coach

If you’re Western Kentucky University , you could have a contest of alumni hugging red towels. Yesterday, I got an email from Red Box asking me to take a picture of myself hugging a Red Box. Hugging a huge DVD dispensing box. Why haven’t I done this with my nonprofit?! This is a simple tactic of creating buzz. And it’s really easy! If you’re the World Wildlife Fund , you could have a contest of people hugging pandas.

How to Know It’s Time to Fire Your PR Group

Cause Related Marketing

There are three press releases for SIGNARAMA stores in Edmonton, Alberta, Peterborough, Ontario, and Louisville, Kentucky all with exactly the same leads or first paragraphs. The most common way to activate or promote your cause marketing campaign is via public relations. If your firm has complications like multiple locations doing the same cause marketing promotion at the same time then your PR crew has a responsibility to step up their game.

PR 116

Busted Nonprofit Brand, Part II: Anatomy of a Corporate Sponsorship Meltdown

Getting Attention

Komen for the Cure’s® cause partnership with with Kentucky Fried Chicken (KFC), launched via a huge TV advertising campaign. Your feedback by May 7 please! Choosing a corporate sponsor for your nonprofit has tremendous potential to either help or harm your organization and its mission. And there are many great examples where such sponsorship has proven to be a genuine win-win. But it can be a slippery slope once you step out.

Newsletter: 7-Steps to Deliver a ?????????? Partnership Experience; A Framework for Speaking Up on Social Issues ; For Some the New MDA Telethon is Unwelcome News

Selfish Giving

Associate Director of Philanthropy, Corporate & Community Giving, University of Kentucky , Lexington, KY ($46k - $78k) Do you have a partnership position you are trying to fill? Three things this week. What's in a name? A big thank you ??to

Let’s Give! The Big List of National, Local and Collegiate Online Giving Days (2016 Edition)

Kivi's Nonprofit Communications Blog

APRIL – Kentucky Gives Day. Are you thinking about participating in a Giving Day? Good news! There are so many organizations that have given it a try, and YOU can learn from them (the good AND the bad). Look at their websites, donation landing pages, countdown clocks, emails, social media accounts, images, and hashtags. Do a Google News search to check out the earned media these days have achieved. Reach out to a fellow nonprofit and ask them to share their experience.

Is it a pink nightmare?

Get Fully Funded

So Kentucky Fried Chicken is doing a cause marketing promotion for the Susan Komen Foundation. You know, the one that fights breast cancer. And there are a lot of people scratching their heads about that. Some are even angry. Many are calling it a huge blunder. It’s tough to understand how greasy fast food and fighting breast cancer go together.

Newsletter: Creative Examples of Benefits for Virtual Sponsors ; OkCupid Wants You to be a VILF in November ; 5 Ways to Market Your Nonprofit in Age of Resistance ?

Selfish Giving

I also like this from Kentucky-based Lighthouse Recovery Services. Three things to share with you today. First, join Doctors Waters and Giagrando (the Cause Docs !) for a FREE clinic that will address all your complaints, issues and problems around corporate partnerships.

Regal Enteratinment Reports the Results of its Cause Marketing Campain Called 'Straw Vote'

Cause Related Marketing

Harland Sanders didn’t open his first Kentucky Fried Chicken until he was 65. Yesterday Regal Entertainment announced the final tally of its August Straw Vote; Boys and Girls Clubs of America garnered $97,721 and St. Jude Children’s Research Hospitals collected $65,692. Regal also split another $320,000 between the two causes. In the promotion, which I highlighted on August 1 , Regal donated $0.50 for each medium or large frozen fruit drink sold during the month.

Transform Your Supporters into Powerful Marketers

Getting Attention

The University of Kentucky has put giant Facebook place icons throughout the campus to showcase its connectivity to prospective students. Here’s how your nonprofit can win — big-time — with word-of-mouth marketing (w-o-m): Put traditional community organizing strategies to work. Thanks to Michael Silberman of Echo Ditto and Darren Barefoot of Biro Creative for sharing their creative guidance on w-o-m at the recent NTC (NTEN’s conference).

10 Amazing Nonprofit Websites

Nonprofit Marketing Blog

Kudos to Side by Side Kids , Miriam’s Kitchen , Merrimack River Feline Rescue Society , CASA of Travis County , The Aslan Project , Feeding America Kentucky’s Heartland , Pro Mujer , Diablo Regional Arts Association , Alameda County Community Food Bank , and Autism Community Network for being wonderful examples for other nonprofits to follow! A few weeks ago I shared tips for assessing whether or not a visitor would consider your nonprofit’s website open for business.

Build Your Nonprofit Story Bank (Case Study)

Getting Attention

Here are some of the stories RWJF community members have shared with Meghan and team: Bringing Health Care to Rural Kentucky. Welcome to guest blogger Meghan Hurley, Special Events Intern at the Robert Wood Johnson Foundation and a senior at Loyola University Maryland. . Congrats to the Robert Wood Johnson Foundation (RWJF) for 40 years of persistent work to improve access to, and quality of, health care.

Cause Marketing for Smaller Causes and Buisnesses

Cause Related Marketing

Above is a flyer with a coupon from Coit cleaning in Louisville, Kentucky and benefiting Susan G. We see evidence of big cause marketing all the time. You know, cause marketing so massive… like the Red campaign or Boxtops for Education… that it seems to create its own gravity. Plainly, when properly designed, cause marketing scales up very well, thank you very much. But what about the little guys? Does cause marketing scale down as well as up? Here’s why this is an important question.

KFC Concept Restaurant Gives a Nod to Cause Marketing for Local Causes

Cause Related Marketing

The KFC eleven test store is in Louisville, Kentucky, KFC’s headquarters. KFC, a unit of Yum Brands, is testing a new quick-serve restaurant version of the fried chicken outlet and among the changes is that its cause marketing efforts will be much more local, according to Anne Fuller, senior director of development for KFC eleven. When it opens August 5, 2013, it will feature rice bowls, flatbreads, salads, KFC original recipe chicken among other items, plus sides.

October Preview

Kivi's Nonprofit Communications Blog

October 26-27: I’m the featured speaker at the Kentucky Nonprofit Leadership Forum. Here’s what happening this month at Nonprofit Marketing Guide. Three Webinars. We are presenting three webinars this month. October 4 (Tomorrow): Getting Started with Email Marketing and Fundraising — an overview of all of the major best practices in email marketing and fundraising that you might be missing.

#PROAGING: Republican Budget Realigns Medicare But Ignores Long-Term Care

Non Profit Marketing 360

The macro-economics of aging over the next 40 years do not look great: the first Baby Boomers reached the age of Social-Security eligibility 15 months ago, but the crest of this so-called ‘Silver Tsunami’ will not come until about 2030. It will not recede for another couple of decades. The issue is not the number of people so much as the economy’s ability/preparation to deal with the number.

Budget 116

How my waffle got scorched – a lesson in systems

Get Fully Funded

I drove my Mom to Kentucky for a memorial service for my uncle who passed recently and on the way home, we stopped at a Waffle House for breakfast. There are lessons all around us if we’re willing to look. I’m big on creating systems in your office to make fundraising (and everything) run smoother and easier. Here’s a great experience I had a couple of days ago which reminded me of the importance of systems.

Business to Business Cause Marketing from AmpliVox

Cause Related Marketing

Profits from its ‘gear’ store benefit Habitat for Humanity, local food banks in Lexington, Kentucky, veteran’s organizations and the Longhopes Donkey Shelter). Most cause marketing faces the consumer. You can imagine why. The lady who buys, say, printer paper where you work almost certainly is under the obligation to find the best price she can.

Top 10 Papers on Social Marketing for 2011

Social Marketing and Social Change

Vigorous physical activity among tweens, VERB Summer Scorecard Program, Lexington, Kentucky, 2004-2007 Evaluation of a successful community-based social marketing effort to increase physical activity among tweens. It's that time of year for retrospectives on the state of whatever. Here we offer our top 10 papers on social marketing published in 2011.

Paper 68

Help KFC Earn Its Cause Marketing Wings

Selfish Giving

Last Friday, Joe appropriately ranted that Kentucky Fried Chicken’s latest “cause marketing” promotion (we cringe to even call it that) pushing mega-jugs of soda to “support” Juvenile Diabetes Research Foundation was, well, chicken. In 2009, it launched Re-Freshed by KFC , a local public works program in Louisville, Kentucky that filled unsightly potholes with fresh asphalt topped with the KFC logo. Megan Strand of InCouraged.com joined me in writing this post today!

Calling Out a Faux Cause Marketing Pinkwasher

Cause Related Marketing

Consequently you get really silly things like pink sex toys and pink-labeled watermelon and pick pocketknives and more insidious stuff like these collectible ornaments that were advertised in Sunday's Courier Journal newspaper in Louisville, Kentucky that are a clear and unambiguous case of pinkwashing. One of the infuriating things about the pink ribbon, emblematic of the fight against breast cancer, is that no one owns it in the United States.

Time for Labels and Boxtops for Education to Rebrand?

Cause Related Marketing

Kentucky Fried Chicken wanted to get away from all three of its names, so it became KFC. For some time now the two big prominent label collection efforts, General Mills Boxtops for Education and the much more senior and yet smaller Label’s for Education. founded by Campbell’s. have opened their respective campaigns to non-competing brands. It’s the classic win-win. In so doing, they broaden their exposure and increase the amount of possible funds raised for schools.

The 2012 Social Marketing Conference: Getting Better at Doing Good

Social Marketing and Social Change

A major meeting on "getting better at doing good" will take place in Clearwater Beach, FL 15-16 June 2012. This theme for the 22nd Annual Social Marketing Conference reflects the global reality that government institutions, not-for-profit groups, non-governmental organizations (NGOs), universities and colleges and businesses are searching for better ways to improve people's health, the environment, work force development and social welfare.

The Accidental Rebranding of Komen for the Cure

Kivi's Nonprofit Communications Blog

This isn’t Komen’s first branding debacle: See the Kentucky Fried Chicken incident and suing smaller charities for using “for the cure” but I’d say it’s the biggest one yet. Yesterday afternoon, and continuing into today, I believe we are witnessing the accidental rebranding of what is surely one of America’s biggest and most well-known, and even well-loved, nonprofit brands.

Cancer 220

Part II: The Demographic Time Bomb


This blog comes to you from Blue Grass airport in Lexington Kentucky, where I am waiting for the next four hours for co-workers who missed our connection in Charlotte due to "mechanical" problems and there is literally NOTHING else to do at this airport. ( As a P.S. to this blog post, my "legal" advisor has noted that in order to prevent offending anyone at the Lexington airport, I should have been a little kinder with my assessment of what the airport offers to weary travelers.

Busted Nonprofit brand

The Agitator

I’m hugely impressed with Nancy Schwartz’ analysis of the Komen For The Cure’s (Komen) disastrous cause marketing partnership with Kentucky Fried Chicken (KFC). Nancy does a terrific job of both dissecting the bad idea itself and then commenting on Komen’s communications response (or more accurately, lack thereof). She calls her article a case study … and it’s that indeed. Keep it in your file. Bad things can happen to any of us!

Are You Talking To Hispanics?

The Agitator

Moreover, the states with the largest percent growth in their Hispanic populations include nine where the Latino population more than doubled , including a swath in the southeast United States — Alabama, Arkansas, Kentucky, Mississippi, North Carolina, Tennessee and South Carolina. Here from Pew Research is a nice wrap-up of the 2010 US Census figures as they relate to America’s Hispanic population. We all know the growth is strong — 43% over the past decade.

I Hate the Big Check Photo

The Agitator

Putin) as equally plausible to me winning the Kentucky Derby and Preakness only to come up just short at Belmont. Every nonprofit has a photo like this somewhere: Yes, it’s a photo that your corporate partner can use on their Web site or in their annual report as a way of showing their commitment to the community. And, among a still-sadly-plurality-older-white-male business community, the big check sends the message to other business people in the audience: Your check is too small.

A Challenge to Cause Marketers on the Eve of the Super Bowl

Cause Related Marketing

They are: Super Bowl… $336 million Summer Olympics…$176 million Fifa World Cup…$103 million NCAA Men’s Final Four…$90 million Winter Olympics…$82 million Rose Bowl…$72 million MLB World Series…$61 million Kentucky Derby…$59 million 9. The September 27, 2007 Forbes magazine listed the value of the world’s top sponsored sports events, by the amount of money they generate per day.

Winter 127

Groupon’s Fumble Gives Causes Chance to Score Big

Selfish Giving

But last year when Komen got caught in the chicken coop with Kentucky Fried Chicken suddenly nothing stuck, and, despite waves of criticism, Komen weathered the storm well. Enough people have registered their opinion to confirm this deal-breaker for everyone: Groupon’s Superbowl ads Sunday night were ill-conceived and offensive. Goodwill earned from this promotion: 0%.

Nike 76

Why Common Core Will Fail

The Nonprofit Consultant

At the Social Innovation Summit we saw a short video focusing on the effect the program is having in a small, rural community in Kentucky , where the TEALS volunteers are giving hope where there was none before, showing the children of coal miners the possibility of a rewarding career that does not carry the risk of black lung disease, and giving them a reason to pursue a college education. You''ve likely heard or read about Common Core by now.

Interview with Alex Brown, Author: Great and Goodness Barbaro And His Legacy - Part 1

Diva Marketing Blog

We decided to use his site to update race fans of Barbaro's preparations for the Preakness Stakes after he had won the Kentucky Derby so easily, to remain undefeated. . When I think of the world of social media and blogs what I will forever remember, and be greatful for, are the amazing people who walked through my virtual door. One of my favorites is Alex Brown. . Recently Alex wrote a book. a beautiful book. an inspiring book. a book that touches the heart.

Walgreens Checks-in to Controversy with 4sq Cause Marketing

Selfish Giving

I faced a similar reaction when I wrote here and on The Huffington Post on JDRF’s partnership with Kentucky Fried Chicken. This is a guest post from the Center of Social Impact Communication at Georgetown University. It first appeared on their blog. I’m reprinting it here with their permission because it’s an excellent case study on the trouble cause marketing can stir and how to deal with it.

For Direct Relief, Cause Marketing, Disasters are a Game

Selfish Giving

While Komen had its misstep with Kentucky Fried Chicken , fast food chains make excellent partners for cause marketing. There’s social media, and social networking and then there’s social gaming. And they’re all growing like crazy and can be used for cause marketing. While my focus is generally on how social media and cause marketing can work together, social gaming is an uncharted area for me. Fortunately, I now have a good guide.