INDUSTRY INSIGHTS YOUR PEERS ARE READING
APRIL – Kentucky Gives Day. Are you thinking about participating in a Giving Day? Good news! There are so many organizations that have given it a try, and YOU can learn from them (the good AND the bad). MORE
I just can’t understand what Kentucky Fried Chicken is thinking with its latest cause marketing program. Causerants cause marketing jdrf juvenile diabetes research foundation kentucky fried chicken kfc MORE
The KFC eleven test store is in Louisville, Kentucky, KFC’s headquarters. KFC, a unit of Yum Brands, is testing a new quick-serve restaurant version of the fried chicken outlet and among the changes is that its cause marketing efforts will be much more local, according to Anne Fuller, senior director of development for KFC eleven. When it opens August 5, 2013, it will feature rice bowls, flatbreads, salads, KFC original recipe chicken among other items, plus sides. MORE
Shortly after Steve’s tweet, Estrella Rosenberg said what a lot of us must have been thinking: Estrella is referring, of course, to the Komen/Kentucky Fried Chicken Buckets for the Cure cause marketing program that has sparked outrage both online and off. MORE
Last Friday, Joe appropriately ranted that Kentucky Fried Chicken’s latest “cause marketing” promotion (we cringe to even call it that) pushing mega-jugs of soda to “support” Juvenile Diabetes Research Foundation was, well, chicken. MORE
Moreover, the states with the largest percent growth in their Hispanic populations include nine where the Latino population more than doubled , including a swath in the southeast United States — Alabama, Arkansas, Kentucky, Mississippi, North Carolina, Tennessee and South Carolina. Here from Pew Research is a nice wrap-up of the 2010 US Census figures as they relate to America’s Hispanic population. We all know the growth is strong — 43% over the past decade. MORE
While Komen had its misstep with Kentucky Fried Chicken , fast food chains make excellent partners for cause marketing. There’s social media, and social networking and then there’s social gaming. And they’re all growing like crazy and can be used for cause marketing. MORE
Jennifer Milburn, Kentucky Waterways Alliance. Thanks to the 154 nonprofits who completed our recent survey about what should go on the webinar schedule. Here are the top three webinars you selected. How to Create, Reuse, and Manage All of Your Content. This webinar has been scheduled for Thursday, November 4. Registration will open late August. Rethinking Your Newsletter Strategy. This webinar will be held Thursday, September 9. Registration will open in two weeks. MORE
Diva Marketing : Was it a challenge to write for several audiences -- those who understand the world of horse racing and others who may be “Kentucky Derby” viewers? My pal Alex Brown is a digital pioneer. MORE
Diva Marketing : Was it a challenge to write for several audiences -- those who understand the world of horse racing and others who may be “Kentucky Derby” viewers? My pal Alex Brown is a digital pioneer. MORE
They are: Super Bowl… $336 million Summer Olympics…$176 million Fifa World Cup…$103 million NCAA Men’s Final Four…$90 million Winter Olympics…$82 million Rose Bowl…$72 million MLB World Series…$61 million Kentucky Derby…$59 million 9. The September 27, 2007 Forbes magazine listed the value of the world’s top sponsored sports events, by the amount of money they generate per day. MORE
Here are some of the stories RWJF community members have shared with Meghan and team: Bringing Health Care to Rural Kentucky. Welcome to guest blogger Meghan Hurley, Special Events Intern at the Robert Wood Johnson Foundation and a senior at Loyola University Maryland. . MORE
Komen for the Cure’s® cause partnership with with Kentucky Fried Chicken (KFC), launched via a huge TV advertising campaign. Your feedback by May 7 please! Choosing a corporate sponsor for your nonprofit has tremendous potential to either help or harm your organization and its mission. MORE
Putin) as equally plausible to me winning the Kentucky Derby and Preakness only to come up just short at Belmont. MORE
You''ve likely heard or read about Common Core by now. MORE
Capplause Cause Marketing 101 cause marketing kentucky fried chicken kfc maggie keenan pinups qr codeI love when students put their education to good use. MORE
I want to love Komen’s new cause marketing partnership with Kentucky Fried Chicken, Buckets for the Cure. Tags: Causerants breast cancer causes cause marketing cause-related marketing causes finger lickin kentucky fried chicken kfc komen komen for the cure partnerships MORE
One of the infuriating things about the pink ribbon, emblematic of the fight against breast cancer, is that no one owns it in the United States. MORE
The Komen/Kentucky Fried Chicken partnership is a bad example of cause marketing. Brigid at Actually Giving doesn’t think cause marketing gifts are real gifts. &# Despite what consumers (and the product marketers) would like to believe, these transactions are simply Not Gifts.&#. MORE
There are three press releases for SIGNARAMA stores in Edmonton, Alberta, Peterborough, Ontario, and Louisville, Kentucky all with exactly the same leads or first paragraphs. The most common way to activate or promote your cause marketing campaign is via public relations. MORE
The macro-economics of aging over the next 40 years do not look great: the first Baby Boomers reached the age of Social-Security eligibility 15 months ago, but the crest of this so-called ‘Silver Tsunami’ will not come until about 2030. It will not recede for another couple of decades. MORE
Here’s a freebie for Ball jars, which sells food preserving jars and equipment, and Grow Appalachia, which teaches the people of rural Kentucky how to grow, cook and preserve their own food. MORE
Vigorous physical activity among tweens, VERB Summer Scorecard Program, Lexington, Kentucky, 2004-2007 Evaluation of a successful community-based social marketing effort to increase physical activity among tweens. It's that time of year for retrospectives on the state of whatever. Here we offer our top 10 papers on social marketing published in 2011. MORE
This blog comes to you from Blue Grass airport in Lexington Kentucky, where I am waiting for the next four hours for co-workers who missed our connection in Charlotte due to "mechanical" problems and there is literally NOTHING else to do at this airport. MORE
Some ideas included posting photos of early ticket buyers with the reasons they were looking forward to the events, highlighting auction items as they are donated and even asking for early bids ahead of time, and asking trivia questions related to the event themes (“Wines of the World” and the Kentucky Derby). On Friday, I taught a workshop called Social Media: Your On-Ramp to Future Fundraising at the annual conference of the North Carolina Center for Nonprofits. MORE
Kentucky Fried Chicken wanted to get away from all three of its names, so it became KFC. For some time now the two big prominent label collection efforts, General Mills Boxtops for Education and the much more senior and yet smaller Label’s for Education. founded by Campbell’s. MORE
Profits from its ‘gear’ store benefit Habitat for Humanity, local food banks in Lexington, Kentucky, veteran’s organizations and the Longhopes Donkey Shelter). Most cause marketing faces the consumer. You can imagine why. MORE
The University of Kentucky has put giant Facebook place icons throughout the campus to showcase its connectivity to prospective students. MORE
So Kentucky Fried Chicken is doing a cause marketing promotion for the Susan Komen Foundation. You know, the one that fights breast cancer. And there are a lot of people scratching their heads about that. Some are even angry. Many are calling it a huge blunder. It’s tough to understand how greasy fast food and fighting breast cancer go together. MORE
Harland Sanders didn’t open his first Kentucky Fried Chicken until he was 65. Yesterday Regal Entertainment announced the final tally of its August Straw Vote; Boys and Girls Clubs of America garnered $97,721 and St. Jude Children’s Research Hospitals collected $65,692. MORE
Komen for the Cure, with its screw-ups in de-funding Planned Parenthood , suing other organizations with “cure” in their organizational or program names and partnering with the heart-stopping Kentucky Fried Chicken —restoring confidence and support is almost impossible. MORE
I’m hugely impressed with Nancy Schwartz’ analysis of the Komen For The Cure’s (Komen) disastrous cause marketing partnership with Kentucky Fried Chicken (KFC). Nancy does a terrific job of both dissecting the bad idea itself and then commenting on Komen’s communications response (or more accurately, lack thereof). She calls her article a case study … and it’s that indeed. Keep it in your file. Bad things can happen to any of us! MORE
Cause Practices cause marketing kentucky fried chicken kfc maggie keenan pinupsTwo weeks ago I wrote about Maggie Keenan , a graduate of my Six Figure Cause Marketing Program and happy owner of Cause Marketing for Dummies. MORE
A major meeting on "getting better at doing good" will take place in Clearwater Beach, FL 15-16 June 2012. This theme for the 22nd Annual Social Marketing Conference reflects the global reality that government institutions, not-for-profit groups, non-governmental organizations (NGOs), universities and colleges and businesses are searching for better ways to improve people's health, the environment, work force development and social welfare. MORE
I drove my Mom to Kentucky for a memorial service for my uncle who passed recently and on the way home, we stopped at a Waffle House for breakfast. There are lessons all around us if we’re willing to look. I’m big on creating systems in your office to make fundraising (and everything) run smoother and easier. Here’s a great experience I had a couple of days ago which reminded me of the importance of systems. MORE
It’s been an interesting week since I wrote my post on the cause marketing promotion between Kentucky Fried Chicken and Juvenile Diabetes Research Foundation. For Kentucky Fried Chicken. MORE
If you’re Western Kentucky University , you could have a contest of alumni hugging red towels. Yesterday, I got an email from Red Box asking me to take a picture of myself hugging a Red Box. Hugging a huge DVD dispensing box. Why haven’t I done this with my nonprofit?! MORE
Please, there were many good, productive ways Kentucky Fried Chicken and Komen could have worked together. I’m always finding good examples of cause marketing on Twitter. I have a few open searches on Tweetdeck that capture most of them. MORE
October 26-27: I’m the featured speaker at the Kentucky Nonprofit Leadership Forum. Here’s what happening this month at Nonprofit Marketing Guide. Three Webinars. We are presenting three webinars this month. MORE
But last year when Komen got caught in the chicken coop with Kentucky Fried Chicken suddenly nothing stuck, and, despite waves of criticism, Komen weathered the storm well. MORE
Above is a flyer with a coupon from Coit cleaning in Louisville, Kentucky and benefiting Susan G. We see evidence of big cause marketing all the time. You know, cause marketing so massive… like the Red campaign or Boxtops for Education… that it seems to create its own gravity. MORE
We decided to use his site to update race fans of Barbaro's preparations for the Preakness Stakes after he had won the Kentucky Derby so easily, to remain undefeated. . MORE
This isn’t Komen’s first branding debacle: See the Kentucky Fried Chicken incident and suing smaller charities for using “for the cure” but I’d say it’s the biggest one yet. Yesterday afternoon, and continuing into today, I believe we are witnessing the accidental rebranding of what is surely one of America’s biggest and most well-known, and even well-loved, nonprofit brands. MORE
Kudos to Side by Side Kids , Miriam’s Kitchen , Merrimack River Feline Rescue Society , CASA of Travis County , The Aslan Project , Feeding America Kentucky’s Heartland , Pro Mujer , Diablo Regional Arts Association , Alameda County Community Food Bank , and Autism Community Network for being wonderful examples for other nonprofits to follow! A few weeks ago I shared tips for assessing whether or not a visitor would consider your nonprofit’s website open for business. MORE
Kentucky Related Topics 
Selfish Giving
JUNE 10, 2011
I just can’t understand what Kentucky Fried Chicken is thinking with its latest cause marketing program. Causerants cause marketing jdrf juvenile diabetes research foundation kentucky fried chicken kfc
Selfish Giving
JUNE 16, 2011
It’s been an interesting week since I wrote my post on the cause marketing promotion between Kentucky Fried Chicken and Juvenile Diabetes Research Foundation. For Kentucky Fried Chicken.
Selfish Giving
NOVEMBER 29, 2011
Capplause Cause Marketing 101 cause marketing kentucky fried chicken kfc maggie keenan pinups qr codeI love when students put their education to good use.
Selfish Giving
APRIL 20, 2010
I want to love Komen’s new cause marketing partnership with Kentucky Fried Chicken, Buckets for the Cure. Tags: Causerants breast cancer causes cause marketing cause-related marketing causes finger lickin kentucky fried chicken kfc komen komen for the cure partnerships
Selfish Giving
DECEMBER 14, 2011
Cause Practices cause marketing kentucky fried chicken kfc maggie keenan pinupsTwo weeks ago I wrote about Maggie Keenan , a graduate of my Six Figure Cause Marketing Program and happy owner of Cause Marketing for Dummies.
Selfish Giving
MAY 10, 2010
Shortly after Steve’s tweet, Estrella Rosenberg said what a lot of us must have been thinking: Estrella is referring, of course, to the Komen/Kentucky Fried Chicken Buckets for the Cure cause marketing program that has sparked outrage both online and off.
Cause Related Marketing
JULY 11, 2011
Here’s a freebie for Ball jars, which sells food preserving jars and equipment, and Grow Appalachia, which teaches the people of rural Kentucky how to grow, cook and preserve their own food.
Kivi's Nonprofit Communications Blog
SEPTEMBER 18, 2012
Some ideas included posting photos of early ticket buyers with the reasons they were looking forward to the events, highlighting auction items as they are donated and even asking for early bids ahead of time, and asking trivia questions related to the event themes (“Wines of the World” and the Kentucky Derby). On Friday, I taught a workshop called Social Media: Your On-Ramp to Future Fundraising at the annual conference of the North Carolina Center for Nonprofits.
Kivi's Nonprofit Communications Blog
JULY 28, 2016
APRIL – Kentucky Gives Day. Are you thinking about participating in a Giving Day? Good news! There are so many organizations that have given it a try, and YOU can learn from them (the good AND the bad).
Cause Related Marketing
FEBRUARY 5, 2013
There are three press releases for SIGNARAMA stores in Edmonton, Alberta, Peterborough, Ontario, and Louisville, Kentucky all with exactly the same leads or first paragraphs. The most common way to activate or promote your cause marketing campaign is via public relations.
Getting Attention
MAY 4, 2010
Komen for the Cure’s® cause partnership with with Kentucky Fried Chicken (KFC), launched via a huge TV advertising campaign. Your feedback by May 7 please! Choosing a corporate sponsor for your nonprofit has tremendous potential to either help or harm your organization and its mission.
Fundraising Coach
SEPTEMBER 18, 2011
If you’re Western Kentucky University , you could have a contest of alumni hugging red towels. Yesterday, I got an email from Red Box asking me to take a picture of myself hugging a Red Box. Hugging a huge DVD dispensing box. Why haven’t I done this with my nonprofit?!
Cause Related Marketing
SEPTEMBER 6, 2012
Harland Sanders didn’t open his first Kentucky Fried Chicken until he was 65. Yesterday Regal Entertainment announced the final tally of its August Straw Vote; Boys and Girls Clubs of America garnered $97,721 and St. Jude Children’s Research Hospitals collected $65,692.
Getting Attention
MARCH 29, 2011
The University of Kentucky has put giant Facebook place icons throughout the campus to showcase its connectivity to prospective students.
Kivi's Nonprofit Communications Blog
JULY 30, 2010
Jennifer Milburn, Kentucky Waterways Alliance. Thanks to the 154 nonprofits who completed our recent survey about what should go on the webinar schedule. Here are the top three webinars you selected. How to Create, Reuse, and Manage All of Your Content. This webinar has been scheduled for Thursday, November 4. Registration will open late August. Rethinking Your Newsletter Strategy. This webinar will be held Thursday, September 9. Registration will open in two weeks.
Get Fully Funded
MAY 13, 2010
So Kentucky Fried Chicken is doing a cause marketing promotion for the Susan Komen Foundation. You know, the one that fights breast cancer. And there are a lot of people scratching their heads about that. Some are even angry. Many are calling it a huge blunder. It’s tough to understand how greasy fast food and fighting breast cancer go together.
Getting Attention
JULY 24, 2012
Here are some of the stories RWJF community members have shared with Meghan and team: Bringing Health Care to Rural Kentucky. Welcome to guest blogger Meghan Hurley, Special Events Intern at the Robert Wood Johnson Foundation and a senior at Loyola University Maryland. .
Cause Related Marketing
SEPTEMBER 28, 2011
Above is a flyer with a coupon from Coit cleaning in Louisville, Kentucky and benefiting Susan G. We see evidence of big cause marketing all the time. You know, cause marketing so massive… like the Red campaign or Boxtops for Education… that it seems to create its own gravity.
Kivi's Nonprofit Communications Blog
OCTOBER 3, 2011
October 26-27: I’m the featured speaker at the Kentucky Nonprofit Leadership Forum. Here’s what happening this month at Nonprofit Marketing Guide. Three Webinars. We are presenting three webinars this month.
Nonprofit Marketing Blog
AUGUST 28, 2013
Kudos to Side by Side Kids , Miriam’s Kitchen , Merrimack River Feline Rescue Society , CASA of Travis County , The Aslan Project , Feeding America Kentucky’s Heartland , Pro Mujer , Diablo Regional Arts Association , Alameda County Community Food Bank , and Autism Community Network for being wonderful examples for other nonprofits to follow! A few weeks ago I shared tips for assessing whether or not a visitor would consider your nonprofit’s website open for business.
Non Profit Marketing 360
MARCH 27, 2012
The macro-economics of aging over the next 40 years do not look great: the first Baby Boomers reached the age of Social-Security eligibility 15 months ago, but the crest of this so-called ‘Silver Tsunami’ will not come until about 2030. It will not recede for another couple of decades.
Cause Related Marketing
JULY 30, 2012
Profits from its ‘gear’ store benefit Habitat for Humanity, local food banks in Lexington, Kentucky, veteran’s organizations and the Longhopes Donkey Shelter). Most cause marketing faces the consumer. You can imagine why.
Selfish Giving
JUNE 13, 2011
Last Friday, Joe appropriately ranted that Kentucky Fried Chicken’s latest “cause marketing” promotion (we cringe to even call it that) pushing mega-jugs of soda to “support” Juvenile Diabetes Research Foundation was, well, chicken.
Cause Related Marketing
JULY 31, 2013
The KFC eleven test store is in Louisville, Kentucky, KFC’s headquarters. KFC, a unit of Yum Brands, is testing a new quick-serve restaurant version of the fried chicken outlet and among the changes is that its cause marketing efforts will be much more local, according to Anne Fuller, senior director of development for KFC eleven. When it opens August 5, 2013, it will feature rice bowls, flatbreads, salads, KFC original recipe chicken among other items, plus sides.
Cause Related Marketing
JULY 26, 2011
One of the infuriating things about the pink ribbon, emblematic of the fight against breast cancer, is that no one owns it in the United States.
Cause Related Marketing
NOVEMBER 9, 2011
Kentucky Fried Chicken wanted to get away from all three of its names, so it became KFC. For some time now the two big prominent label collection efforts, General Mills Boxtops for Education and the much more senior and yet smaller Label’s for Education. founded by Campbell’s.
GenerationYGive
AUGUST 6, 2008
This blog comes to you from Blue Grass airport in Lexington Kentucky, where I am waiting for the next four hours for co-workers who missed our connection in Charlotte due to "mechanical" problems and there is literally NOTHING else to do at this airport.
Get Fully Funded
JUNE 6, 2011
I drove my Mom to Kentucky for a memorial service for my uncle who passed recently and on the way home, we stopped at a Waffle House for breakfast. There are lessons all around us if we’re willing to look. I’m big on creating systems in your office to make fundraising (and everything) run smoother and easier. Here’s a great experience I had a couple of days ago which reminded me of the importance of systems.
Social Marketing and Social Change
DECEMBER 29, 2011
Vigorous physical activity among tweens, VERB Summer Scorecard Program, Lexington, Kentucky, 2004-2007 Evaluation of a successful community-based social marketing effort to increase physical activity among tweens. It's that time of year for retrospectives on the state of whatever. Here we offer our top 10 papers on social marketing published in 2011.
Nonprofit Consultant Blog
NOVEMBER 29, 2013
You''ve likely heard or read about Common Core by now.
Kivi's Nonprofit Communications Blog
FEBRUARY 1, 2012
This isn’t Komen’s first branding debacle: See the Kentucky Fried Chicken incident and suing smaller charities for using “for the cure” but I’d say it’s the biggest one yet. Yesterday afternoon, and continuing into today, I believe we are witnessing the accidental rebranding of what is surely one of America’s biggest and most well-known, and even well-loved, nonprofit brands.
Social Marketing and Social Change
MAY 24, 2012
A major meeting on "getting better at doing good" will take place in Clearwater Beach, FL 15-16 June 2012. This theme for the 22nd Annual Social Marketing Conference reflects the global reality that government institutions, not-for-profit groups, non-governmental organizations (NGOs), universities and colleges and businesses are searching for better ways to improve people's health, the environment, work force development and social welfare.
The Agitator
JUNE 28, 2018
Putin) as equally plausible to me winning the Kentucky Derby and Preakness only to come up just short at Belmont.
Selfish Giving
FEBRUARY 8, 2011
But last year when Komen got caught in the chicken coop with Kentucky Fried Chicken suddenly nothing stuck, and, despite waves of criticism, Komen weathered the storm well.
The Agitator
MAY 5, 2010
I’m hugely impressed with Nancy Schwartz’ analysis of the Komen For The Cure’s (Komen) disastrous cause marketing partnership with Kentucky Fried Chicken (KFC). Nancy does a terrific job of both dissecting the bad idea itself and then commenting on Komen’s communications response (or more accurately, lack thereof). She calls her article a case study … and it’s that indeed. Keep it in your file. Bad things can happen to any of us!
Diva Marketing Blog
JULY 15, 2011
We decided to use his site to update race fans of Barbaro's preparations for the Preakness Stakes after he had won the Kentucky Derby so easily, to remain undefeated. .
The Agitator
MARCH 31, 2011
Moreover, the states with the largest percent growth in their Hispanic populations include nine where the Latino population more than doubled , including a swath in the southeast United States — Alabama, Arkansas, Kentucky, Mississippi, North Carolina, Tennessee and South Carolina. Here from Pew Research is a nice wrap-up of the 2010 US Census figures as they relate to America’s Hispanic population. We all know the growth is strong — 43% over the past decade.
Selfish Giving
MAY 24, 2011
While Komen had its misstep with Kentucky Fried Chicken , fast food chains make excellent partners for cause marketing. There’s social media, and social networking and then there’s social gaming. And they’re all growing like crazy and can be used for cause marketing.
Diva Marketing Blog
OCTOBER 31, 2017
Diva Marketing : Was it a challenge to write for several audiences -- those who understand the world of horse racing and others who may be “Kentucky Derby” viewers? My pal Alex Brown is a digital pioneer.
Diva Marketing Blog
OCTOBER 31, 2017
Diva Marketing : Was it a challenge to write for several audiences -- those who understand the world of horse racing and others who may be “Kentucky Derby” viewers? My pal Alex Brown is a digital pioneer.
Cause Related Marketing
FEBRUARY 4, 2011
They are: Super Bowl… $336 million Summer Olympics…$176 million Fifa World Cup…$103 million NCAA Men’s Final Four…$90 million Winter Olympics…$82 million Rose Bowl…$72 million MLB World Series…$61 million Kentucky Derby…$59 million 9. The September 27, 2007 Forbes magazine listed the value of the world’s top sponsored sports events, by the amount of money they generate per day.
Selfish Giving
JUNE 30, 2010
The Komen/Kentucky Fried Chicken partnership is a bad example of cause marketing. Brigid at Actually Giving doesn’t think cause marketing gifts are real gifts. &# Despite what consumers (and the product marketers) would like to believe, these transactions are simply Not Gifts.&#.
Selfish Giving
MAY 2, 2011
Please, there were many good, productive ways Kentucky Fried Chicken and Komen could have worked together. I’m always finding good examples of cause marketing on Twitter. I have a few open searches on Tweetdeck that capture most of them.
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