Selfish Giving

JUNE 10, 2011

I just can’t understand what Kentucky Fried Chicken is thinking with its latest cause marketing program. Causerants cause marketing jdrf juvenile diabetes research foundation kentucky fried chicken kfcThis picture says it all. Buy a HALF-GALLON of soda – with 800 calories from 56 spoonfuls of sugar – for $2.99 and a buck goes to Juvenile Diabetes Research Foundation. I’m actually more astonished that JDRF would sign on for such a pact.

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Selfish Giving

JUNE 16, 2011

It’s been an interesting week since I wrote my post on the cause marketing promotion between Kentucky Fried Chicken and Juvenile Diabetes Research Foundation. For Kentucky Fried Chicken. I wouldn’t want anyone to say the stuff I’m serving is worse than Kentucky Fried Chicken’s cause marketing. Cause Marketer's Journal cause marketing jdrf juvenile diabetes research foundation kentucky fried chicken kfc the huffington post

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Selfish Giving

NOVEMBER 29, 2011

Capplause Cause Marketing 101 cause marketing kentucky fried chicken kfc maggie keenan pinups qr codeI love when students put their education to good use. Maggie Keenan , a branding and cause marketing consultant in Savannah, Georgia, is a graduate of my Six Figure Cause Marketing course , which shows nonprofits and businesses how to develop and execute an effective and lucrative cause marketing program.

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Selfish Giving

APRIL 20, 2010

I want to love Komen’s new cause marketing partnership with Kentucky Fried Chicken, Buckets for the Cure. Tags: Causerants breast cancer causes cause marketing cause-related marketing causes finger lickin kentucky fried chicken kfc komen komen for the cure partnerships I really do. The partnership is a cause marketer’s dream with 5,000 stores participating. Cause marketing programs work best with lots of locations and lots of foot traffic. KFC has both.

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Selfish Giving

DECEMBER 14, 2011

Cause Practices cause marketing kentucky fried chicken kfc maggie keenan pinupsTwo weeks ago I wrote about Maggie Keenan , a graduate of my Six Figure Cause Marketing Program and happy owner of Cause Marketing for Dummies. She’s launched a pinup program with her KFC and Dairy Queen stores in southeast Georgia that’s doing very well. I’ve asked Maggie to stop by and update us in the comments section of this post.

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Selfish Giving

MAY 10, 2010

Shortly after Steve’s tweet, Estrella Rosenberg said what a lot of us must have been thinking: Estrella is referring, of course, to the Komen/Kentucky Fried Chicken Buckets for the Cure cause marketing program that has sparked outrage both online and off. Tags: Cause Marketing News autism speaks buckets for the cure cause marketing kentucky fried chicken kfc kfc bucket komen scented candles white castle It was only a matter of time before it happened.

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Kivi's Nonprofit Communications Blog

APRIL 27, 2021

The Kentucky Derby is May 1st. Don’t rack your brain trying to think of clever ideas for your social media updates, blog posts, or newsletter articles. These writing prompts can crush that writer’s block!

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May Social Media Ideas Newsletter 256

Selfish Giving

JUNE 16, 2021

This hard seltzer company hosted a Kentucky Derby-like race for manatees with funds raised going to the Save the Manatee Club. One of the articles I had planned to share with you this week was from Hubspot called Everything You Need to Know About Using Tie Downs in Sales.

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Cause Related Marketing

JULY 11, 2011

Here’s a freebie for Ball jars, which sells food preserving jars and equipment, and Grow Appalachia, which teaches the people of rural Kentucky how to grow, cook and preserve their own food. According to the website, Grow Appalachia, formed under the auspices of Berea College… a nonsectarian Christian college in Berea, Kentucky… has several pressing goals: “Basic diet-related health concerns – obesity, diabetes, heart disease."

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Kivi's Nonprofit Communications Blog

SEPTEMBER 18, 2012

Some ideas included posting photos of early ticket buyers with the reasons they were looking forward to the events, highlighting auction items as they are donated and even asking for early bids ahead of time, and asking trivia questions related to the event themes (“Wines of the World” and the Kentucky Derby). On Friday, I taught a workshop called Social Media: Your On-Ramp to Future Fundraising at the annual conference of the North Carolina Center for Nonprofits.

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Social Media Social Media North Carolina 212

Getting Attention

AUGUST 9, 2012

Komen for the Cure, with its screw-ups in de-funding Planned Parenthood , suing other organizations with “cure” in their organizational or program names and partnering with the heart-stopping Kentucky Fried Chicken —restoring confidence and support is almost impossible. Once your organization’s reputation is seriously damaged, it’s difficult to restore trust and focus on successes.

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Selfish Giving

OCTOBER 21, 2020

Associate Director of Philanthropy, Corporate & Community Giving, University of Kentucky , Lexington, KY ($46k - $78k) Do you have a partnership position you are trying to fill? Three things this week. What's in a name? A big thank you ??to

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San Francisco Podcast Kentucky Winter 52

Selfish Giving

SEPTEMBER 23, 2020

I also like this from Kentucky-based Lighthouse Recovery Services. Three things to share with you today. First, join Doctors Waters and Giagrando (the Cause Docs !) for a FREE clinic that will address all your complaints, issues and problems around corporate partnerships.

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Austin November Kentucky Pizza 52

Kivi's Nonprofit Communications Blog

JULY 30, 2010

Jennifer Milburn, Kentucky Waterways Alliance. Thanks to the 154 nonprofits who completed our recent survey about what should go on the webinar schedule. Here are the top three webinars you selected. How to Create, Reuse, and Manage All of Your Content. This webinar has been scheduled for Thursday, November 4. Registration will open late August. Rethinking Your Newsletter Strategy. This webinar will be held Thursday, September 9. Registration will open in two weeks.

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Fundraising Coach

SEPTEMBER 18, 2011

If you’re Western Kentucky University , you could have a contest of alumni hugging red towels. Yesterday, I got an email from Red Box asking me to take a picture of myself hugging a Red Box. Hugging a huge DVD dispensing box. Why haven’t I done this with my nonprofit?! This is a simple tactic of creating buzz. And it’s really easy! If you’re the World Wildlife Fund , you could have a contest of people hugging pandas.

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Creative Kentucky Buzz Tactics 72

Getting Attention

MAY 4, 2010

Komen for the Cure’s® cause partnership with with Kentucky Fried Chicken (KFC), launched via a huge TV advertising campaign. Your feedback by May 7 please! Choosing a corporate sponsor for your nonprofit has tremendous potential to either help or harm your organization and its mission. And there are many great examples where such sponsorship has proven to be a genuine win-win. But it can be a slippery slope once you step out.

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Corporate Brand Branding Kentucky 150

Cause Related Marketing

FEBRUARY 5, 2013

There are three press releases for SIGNARAMA stores in Edmonton, Alberta, Peterborough, Ontario, and Louisville, Kentucky all with exactly the same leads or first paragraphs. The most common way to activate or promote your cause marketing campaign is via public relations. If your firm has complications like multiple locations doing the same cause marketing promotion at the same time then your PR crew has a responsibility to step up their game.

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Kivi's Nonprofit Communications Blog

JULY 28, 2016

APRIL – Kentucky Gives Day. Are you thinking about participating in a Giving Day? Good news! There are so many organizations that have given it a try, and YOU can learn from them (the good AND the bad). Look at their websites, donation landing pages, countdown clocks, emails, social media accounts, images, and hashtags. Do a Google News search to check out the earned media these days have achieved. Reach out to a fellow nonprofit and ask them to share their experience.

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Online Giving Nov List April 154

Get Fully Funded

MAY 13, 2010

So Kentucky Fried Chicken is doing a cause marketing promotion for the Susan Komen Foundation. You know, the one that fights breast cancer. And there are a lot of people scratching their heads about that. Some are even angry. Many are calling it a huge blunder. It’s tough to understand how greasy fast food and fighting breast cancer go together.

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Kentucky Cancer Promotion Trust 100

Cause Related Marketing

SEPTEMBER 6, 2012

Harland Sanders didn’t open his first Kentucky Fried Chicken until he was 65. Yesterday Regal Entertainment announced the final tally of its August Straw Vote; Boys and Girls Clubs of America garnered $97,721 and St. Jude Children’s Research Hospitals collected $65,692. Regal also split another $320,000 between the two causes. In the promotion, which I highlighted on August 1 , Regal donated $0.50 for each medium or large frozen fruit drink sold during the month.

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Cause Marketing Kentucky Report August 139

Getting Attention

MARCH 29, 2011

The University of Kentucky has put giant Facebook place icons throughout the campus to showcase its connectivity to prospective students. Here’s how your nonprofit can win — big-time — with word-of-mouth marketing (w-o-m): Put traditional community organizing strategies to work. Thanks to Michael Silberman of Echo Ditto and Darren Barefoot of Biro Creative for sharing their creative guidance on w-o-m at the recent NTC (NTEN’s conference).

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Word of Mouth Kentucky Words Marketing 159

Nonprofit Marketing Blog

AUGUST 28, 2013

Kudos to Side by Side Kids , Miriam’s Kitchen , Merrimack River Feline Rescue Society , CASA of Travis County , The Aslan Project , Feeding America Kentucky’s Heartland , Pro Mujer , Diablo Regional Arts Association , Alameda County Community Food Bank , and Autism Community Network for being wonderful examples for other nonprofits to follow! A few weeks ago I shared tips for assessing whether or not a visitor would consider your nonprofit’s website open for business.

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Websites Kentucky America Examples 68

Getting Attention

JULY 24, 2012

Here are some of the stories RWJF community members have shared with Meghan and team: Bringing Health Care to Rural Kentucky. Welcome to guest blogger Meghan Hurley, Special Events Intern at the Robert Wood Johnson Foundation and a senior at Loyola University Maryland. . Congrats to the Robert Wood Johnson Foundation (RWJF) for 40 years of persistent work to improve access to, and quality of, health care.

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Selfish Giving

JUNE 13, 2011

Last Friday, Joe appropriately ranted that Kentucky Fried Chicken’s latest “cause marketing” promotion (we cringe to even call it that) pushing mega-jugs of soda to “support” Juvenile Diabetes Research Foundation was, well, chicken. In 2009, it launched Re-Freshed by KFC , a local public works program in Louisville, Kentucky that filled unsightly potholes with fresh asphalt topped with the KFC logo. Megan Strand of InCouraged.com joined me in writing this post today!

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Cause Related Marketing

SEPTEMBER 28, 2011

Above is a flyer with a coupon from Coit cleaning in Louisville, Kentucky and benefiting Susan G. We see evidence of big cause marketing all the time. You know, cause marketing so massive… like the Red campaign or Boxtops for Education… that it seems to create its own gravity. Plainly, when properly designed, cause marketing scales up very well, thank you very much. But what about the little guys? Does cause marketing scale down as well as up? Here’s why this is an important question.

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Louisville Cause Marketing Utah Kentucky 129

Cause Related Marketing

JULY 31, 2013

The KFC eleven test store is in Louisville, Kentucky, KFC’s headquarters. KFC, a unit of Yum Brands, is testing a new quick-serve restaurant version of the fried chicken outlet and among the changes is that its cause marketing efforts will be much more local, according to Anne Fuller, senior director of development for KFC eleven. When it opens August 5, 2013, it will feature rice bowls, flatbreads, salads, KFC original recipe chicken among other items, plus sides.

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Cause Marketing Sales And Marketing Louisville Pizza 134

Kivi's Nonprofit Communications Blog

OCTOBER 3, 2011

October 26-27: I’m the featured speaker at the Kentucky Nonprofit Leadership Forum. Here’s what happening this month at Nonprofit Marketing Guide. Three Webinars. We are presenting three webinars this month. October 4 (Tomorrow): Getting Started with Email Marketing and Fundraising — an overview of all of the major best practices in email marketing and fundraising that you might be missing.

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Get Fully Funded

JUNE 6, 2011

I drove my Mom to Kentucky for a memorial service for my uncle who passed recently and on the way home, we stopped at a Waffle House for breakfast. There are lessons all around us if we’re willing to look. I’m big on creating systems in your office to make fundraising (and everything) run smoother and easier. Here’s a great experience I had a couple of days ago which reminded me of the importance of systems.

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Non Profit Marketing 360

MARCH 27, 2012

The macro-economics of aging over the next 40 years do not look great: the first Baby Boomers reached the age of Social-Security eligibility 15 months ago, but the crest of this so-called ‘Silver Tsunami’ will not come until about 2030. It will not recede for another couple of decades. The issue is not the number of people so much as the economy’s ability/preparation to deal with the number.

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Cause Related Marketing

JULY 30, 2012

Profits from its ‘gear’ store benefit Habitat for Humanity, local food banks in Lexington, Kentucky, veteran’s organizations and the Longhopes Donkey Shelter). Most cause marketing faces the consumer. You can imagine why. The lady who buys, say, printer paper where you work almost certainly is under the obligation to find the best price she can.

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Business Cause Marketing Illinois Kentucky 119

Social Marketing and Social Change

DECEMBER 29, 2011

Vigorous physical activity among tweens, VERB Summer Scorecard Program, Lexington, Kentucky, 2004-2007 Evaluation of a successful community-based social marketing effort to increase physical activity among tweens. It's that time of year for retrospectives on the state of whatever. Here we offer our top 10 papers on social marketing published in 2011.

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Cause Related Marketing

JULY 26, 2011

Consequently you get really silly things like pink sex toys and pink-labeled watermelon and pick pocketknives and more insidious stuff like these collectible ornaments that were advertised in Sunday's Courier Journal newspaper in Louisville, Kentucky that are a clear and unambiguous case of pinkwashing. One of the infuriating things about the pink ribbon, emblematic of the fight against breast cancer, is that no one owns it in the United States.

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Cause Marketing Louisville Exchange Kentucky 129

Cause Related Marketing

NOVEMBER 9, 2011

Kentucky Fried Chicken wanted to get away from all three of its names, so it became KFC. For some time now the two big prominent label collection efforts, General Mills Boxtops for Education and the much more senior and yet smaller Label’s for Education. founded by Campbell’s. have opened their respective campaigns to non-competing brands. It’s the classic win-win. In so doing, they broaden their exposure and increase the amount of possible funds raised for schools.

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Education Kentucky School Paper 121

Kivi's Nonprofit Communications Blog

FEBRUARY 1, 2012

This isn’t Komen’s first branding debacle: See the Kentucky Fried Chicken incident and suing smaller charities for using “for the cure” but I’d say it’s the biggest one yet. Yesterday afternoon, and continuing into today, I believe we are witnessing the accidental rebranding of what is surely one of America’s biggest and most well-known, and even well-loved, nonprofit brands.

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Social Marketing and Social Change

MAY 24, 2012

A major meeting on "getting better at doing good" will take place in Clearwater Beach, FL 15-16 June 2012. This theme for the 22nd Annual Social Marketing Conference reflects the global reality that government institutions, not-for-profit groups, non-governmental organizations (NGOs), universities and colleges and businesses are searching for better ways to improve people's health, the environment, work force development and social welfare.

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GenerationYGive

AUGUST 6, 2008

This blog comes to you from Blue Grass airport in Lexington Kentucky, where I am waiting for the next four hours for co-workers who missed our connection in Charlotte due to "mechanical" problems and there is literally NOTHING else to do at this airport. ( As a P.S. to this blog post, my "legal" advisor has noted that in order to prevent offending anyone at the Lexington airport, I should have been a little kinder with my assessment of what the airport offers to weary travelers.

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Selfish Giving

FEBRUARY 8, 2011

But last year when Komen got caught in the chicken coop with Kentucky Fried Chicken suddenly nothing stuck, and, despite waves of criticism, Komen weathered the storm well. Enough people have registered their opinion to confirm this deal-breaker for everyone: Groupon’s Superbowl ads Sunday night were ill-conceived and offensive. Goodwill earned from this promotion: 0%.

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Nike Kentucky Brand Branding 76

NonProfit Hub

SEPTEMBER 30, 2015

She leads the Events Strategy Team at Ashley|Rountree and Associates —a nonprofit consulting firm based in Louisville, Kentucky. Tammy Moloy is a guest contributor for Nonprofit Hub. Tammy has managed events for more than 23 years in major markets such as Los Angeles, Nashville, Boston and Washington, DC, and has managed more than 75 special events in her career.

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NonProfit Hub

DECEMBER 10, 2014

Tammy Moloy is a guest contributor for Nonprofit Hub, and a Senior Consultant with Ashley|Rountree and Associates, a leading regional non-profit consulting firm based in Louisville, Kentucky. Tammy Moloy is a Senior Consultant with Ashley|Rountree and Associates , a leading regional non-profit consulting firm based in Louisville, Kentucky.

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Develop Social Media Louisville Kentucky 60

Selfish Giving

SEPTEMBER 22, 2011

I faced a similar reaction when I wrote here and on The Huffington Post on JDRF’s partnership with Kentucky Fried Chicken. This is a guest post from the Center of Social Impact Communication at Georgetown University. It first appeared on their blog. I’m reprinting it here with their permission because it’s an excellent case study on the trouble cause marketing can stir and how to deal with it.

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Cause Marketing Kentucky Trigger Permission 61

The Agitator

MAY 5, 2010

I’m hugely impressed with Nancy Schwartz’ analysis of the Komen For The Cure’s (Komen) disastrous cause marketing partnership with Kentucky Fried Chicken (KFC). Nancy does a terrific job of both dissecting the bad idea itself and then commenting on Komen’s communications response (or more accurately, lack thereof). She calls her article a case study … and it’s that indeed. Keep it in your file. Bad things can happen to any of us!

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Kentucky Brand Branding Cancer 50

Selfish Giving

MAY 24, 2011

While Komen had its misstep with Kentucky Fried Chicken , fast food chains make excellent partners for cause marketing. There’s social media, and social networking and then there’s social gaming. And they’re all growing like crazy and can be used for cause marketing. While my focus is generally on how social media and cause marketing can work together, social gaming is an uncharted area for me. Fortunately, I now have a good guide.

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Selfish Giving

JUNE 30, 2010

The Komen/Kentucky Fried Chicken partnership is a bad example of cause marketing. Brigid at Actually Giving doesn’t think cause marketing gifts are real gifts. &# Despite what consumers (and the product marketers) would like to believe, these transactions are simply Not Gifts.&#. I don’t buy that. There are just as many people that give as sincerely and generously at the register as there are people that give in other ways.

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