KFC’s Shows They Don’t Give a Cluck. This Time with Juvenile Diabetes

Selfish Giving

I just can’t understand what Kentucky Fried Chicken is thinking with its latest cause marketing program. Causerants cause marketing jdrf juvenile diabetes research foundation kentucky fried chicken kfc

6-Figure Cause Marketing Grad Uses Pinups, QR Codes to Help Homeless

Selfish Giving

Capplause Cause Marketing 101 cause marketing kentucky fried chicken kfc maggie keenan pinups qr codeI love when students put their education to good use.

Trending Sources

Lessons from the KFC, Juvenile Diabetes Cause Marketing Fizzle

Selfish Giving

It’s been an interesting week since I wrote my post on the cause marketing promotion between Kentucky Fried Chicken and Juvenile Diabetes Research Foundation. For Kentucky Fried Chicken.

Komen’s Cause Marketing Program Isn’t “Finger-Lickin’ Good”

Selfish Giving

I want to love Komen’s new cause marketing partnership with Kentucky Fried Chicken, Buckets for the Cure. Tags: Causerants breast cancer causes cause marketing cause-related marketing causes finger lickin kentucky fried chicken kfc komen komen for the cure partnerships

KFC, Dairy Queen Show Nonprofits How to Raise Money at the Register [VIDEO]

Selfish Giving

Cause Practices cause marketing kentucky fried chicken kfc maggie keenan pinupsTwo weeks ago I wrote about Maggie Keenan , a graduate of my Six Figure Cause Marketing Program and happy owner of Cause Marketing for Dummies.

Build Your Nonprofit Story Bank (Case Study)

Getting Attention

Here are some of the stories RWJF community members have shared with Meghan and team: Bringing Health Care to Rural Kentucky. Welcome to guest blogger Meghan Hurley, Special Events Intern at the Robert Wood Johnson Foundation and a senior at Loyola University Maryland. .

Are you as creative as Red Box?

Fundraising Coach

If you’re Western Kentucky University , you could have a contest of alumni hugging red towels. Yesterday, I got an email from Red Box asking me to take a picture of myself hugging a Red Box. Hugging a huge DVD dispensing box. Why haven’t I done this with my nonprofit?!

Busted Nonprofit Brand, Part II: Anatomy of a Corporate Sponsorship Meltdown

Getting Attention

Komen for the Cure’s® cause partnership with with Kentucky Fried Chicken (KFC), launched via a huge TV advertising campaign. Your feedback by May 7 please! Choosing a corporate sponsor for your nonprofit has tremendous potential to either help or harm your organization and its mission.

Transform Your Supporters into Powerful Marketers

Getting Attention

The University of Kentucky has put giant Facebook place icons throughout the campus to showcase its connectivity to prospective students.

Cause Marketing Matchmaking Freebie

Cause Related Marketing

Here’s a freebie for Ball jars, which sells food preserving jars and equipment, and Grow Appalachia, which teaches the people of rural Kentucky how to grow, cook and preserve their own food.

The Accidental Rebranding of Komen for the Cure

Kivi's Nonprofit Communications Blog

This isn’t Komen’s first branding debacle: See the Kentucky Fried Chicken incident and suing smaller charities for using “for the cure” but I’d say it’s the biggest one yet. Yesterday afternoon, and continuing into today, I believe we are witnessing the accidental rebranding of what is surely one of America’s biggest and most well-known, and even well-loved, nonprofit brands.

Cancer 119

KFC Concept Restaurant Gives a Nod to Cause Marketing for Local Causes

Cause Related Marketing

The KFC eleven test store is in Louisville, Kentucky, KFC’s headquarters. KFC, a unit of Yum Brands, is testing a new quick-serve restaurant version of the fried chicken outlet and among the changes is that its cause marketing efforts will be much more local, according to Anne Fuller, senior director of development for KFC eleven. When it opens August 5, 2013, it will feature rice bowls, flatbreads, salads, KFC original recipe chicken among other items, plus sides.

Help KFC Earn Its Cause Marketing Wings

Selfish Giving

Last Friday, Joe appropriately ranted that Kentucky Fried Chicken’s latest “cause marketing” promotion (we cringe to even call it that) pushing mega-jugs of soda to “support” Juvenile Diabetes Research Foundation was, well, chicken.

Want to learn fundraising or social media? Check Out These New November Webinars & Workshops!

Wild Woman Fundraising

” -Colleen Payne, Executive Director, Spina Bifida Association of Kentucky. November 14th, 2012 Workshop: Advanced Content Marketing for Your Business, Asian Pacific American Chamber of Commerce (APACC) Portland, OR, 5:30pm Register here.

Using Social Media in Fundraising

Kivi's Nonprofit Communications Blog

Some ideas included posting photos of early ticket buyers with the reasons they were looking forward to the events, highlighting auction items as they are donated and even asking for early bids ahead of time, and asking trivia questions related to the event themes (“Wines of the World” and the Kentucky Derby). On Friday, I taught a workshop called Social Media: Your On-Ramp to Future Fundraising at the annual conference of the North Carolina Center for Nonprofits.

The 2012 Social Marketing Conference: Getting Better at Doing Good

Social Marketing and Social Change

A major meeting on "getting better at doing good" will take place in Clearwater Beach, FL 15-16 June 2012. This theme for the 22nd Annual Social Marketing Conference reflects the global reality that government institutions, not-for-profit groups, non-governmental organizations (NGOs), universities and colleges and businesses are searching for better ways to improve people's health, the environment, work force development and social welfare.

Groupon’s Fumble Gives Causes Chance to Score Big

Selfish Giving

But last year when Komen got caught in the chicken coop with Kentucky Fried Chicken suddenly nothing stuck, and, despite waves of criticism, Komen weathered the storm well.

Why White Castle’s Cause Marketing is Better than KFC’s

Selfish Giving

Shortly after Steve’s tweet, Estrella Rosenberg said what a lot of us must have been thinking: Estrella is referring, of course, to the Komen/Kentucky Fried Chicken Buckets for the Cure cause marketing program that has sparked outrage both online and off.

For Direct Relief, Cause Marketing, Disasters are a Game

Selfish Giving

While Komen had its misstep with Kentucky Fried Chicken , fast food chains make excellent partners for cause marketing. There’s social media, and social networking and then there’s social gaming. And they’re all growing like crazy and can be used for cause marketing.

Haiti 24

A Challenge to Cause Marketers on the Eve of the Super Bowl

Cause Related Marketing

They are: Super Bowl… $336 million Summer Olympics…$176 million Fifa World Cup…$103 million NCAA Men’s Final Four…$90 million Winter Olympics…$82 million Rose Bowl…$72 million MLB World Series…$61 million Kentucky Derby…$59 million 9. The September 27, 2007 Forbes magazine listed the value of the world’s top sponsored sports events, by the amount of money they generate per day.

Top 10 Papers on Social Marketing for 2011

Social Marketing and Social Change

Vigorous physical activity among tweens, VERB Summer Scorecard Program, Lexington, Kentucky, 2004-2007 Evaluation of a successful community-based social marketing effort to increase physical activity among tweens. It's that time of year for retrospectives on the state of whatever. Here we offer our top 10 papers on social marketing published in 2011.

Calling Out a Faux Cause Marketing Pinkwasher

Cause Related Marketing

One of the infuriating things about the pink ribbon, emblematic of the fight against breast cancer, is that no one owns it in the United States.

Cause Marketing, Selfishness Drive Consumer Giving

Selfish Giving

Even after Komen’s misstep in 2010 with Kentucky Fried Chicken and Buckets for the Cure , the program still raised $4 million and had little ill effect on the nonprofit’s brand.

6 Cause Marketing Promotions You Can Learn From

Selfish Giving

Please, there were many good, productive ways Kentucky Fried Chicken and Komen could have worked together. I’m always finding good examples of cause marketing on Twitter. I have a few open searches on Tweetdeck that capture most of them.

Are You Talking To Hispanics?

The Agitator

Moreover, the states with the largest percent growth in their Hispanic populations include nine where the Latino population more than doubled , including a swath in the southeast United States — Alabama, Arkansas, Kentucky, Mississippi, North Carolina, Tennessee and South Carolina. Here from Pew Research is a nice wrap-up of the 2010 US Census figures as they relate to America’s Hispanic population. We all know the growth is strong — 43% over the past decade.

Cause Marketing for Smaller Causes and Buisnesses

Cause Related Marketing

Above is a flyer with a coupon from Coit cleaning in Louisville, Kentucky and benefiting Susan G. We see evidence of big cause marketing all the time. You know, cause marketing so massive… like the Red campaign or Boxtops for Education… that it seems to create its own gravity.

The Best & Worst Local Cause Marketing Programs of 2010

Selfish Giving

Details: 50 cents of every bucket ordered by Kentucky Fried Chicken restaurant operators during the promotion period went to Komen for the Cure. I combed through the Selfish Giving archives and came up with the best and worst local cause marketing programs of 2010.

Walgreens Checks-in to Controversy with 4sq Cause Marketing

Selfish Giving

I faced a similar reaction when I wrote here and on The Huffington Post on JDRF’s partnership with Kentucky Fried Chicken. This is a guest post from the Center of Social Impact Communication at Georgetown University. It first appeared on their blog. I’m reprinting it here with their permission because it’s an excellent case study on the trouble cause marketing can stir and how to deal with it.

Time for Labels and Boxtops for Education to Rebrand?

Cause Related Marketing

Kentucky Fried Chicken wanted to get away from all three of its names, so it became KFC. For some time now the two big prominent label collection efforts, General Mills Boxtops for Education and the much more senior and yet smaller Label’s for Education. founded by Campbell’s.

7 Cause Marketing Lessons from Machiavelli

Selfish Giving

As we learned from the controversy surrounding a cause marketing promotion between Kentucky Fried Chicken and Juvenile Diabetes Research Foundation , cause promotions are about marketing and perception, not truth and reality.

NPR 24

October Preview

Kivi's Nonprofit Communications Blog

October 26-27: I’m the featured speaker at the Kentucky Nonprofit Leadership Forum. Here’s what happening this month at Nonprofit Marketing Guide. Three Webinars. We are presenting three webinars this month.

The first thing I ever did was come out of a woman’s body

Wild Woman Fundraising

Planned Parenthood of Kentucky tweeted the picture and story below. The first thing I ever did was come out of a woman’s body picture of congressmen trying to take our healthcare away. On this Mother’s Day, let’s get mad everybody.

Interview with Alex Brown, Author: Great and Goodness Barbaro And His Legacy - Part 1

Diva Marketing Blog

We decided to use his site to update race fans of Barbaro's preparations for the Preakness Stakes after he had won the Kentucky Derby so easily, to remain undefeated. .

What Your Sponsors REALLY Want: August 9th

Wild Woman Fundraising

Colleen Payne, Executive Director, Spina Bifida Association of Kentucky. August 9th, 2012 3pm EDT OR September 6th, 3pm EDT. Are you worried about your next big event? Have you ever been at your wits end for finding sponsors? Are you afraid of what sponsors are thinking?

The Best Local Cause Marketing of 2011 (and 3 that Really Stunk)

Selfish Giving

Details: One Kentucky Fried Chicken location in Utah ran this promotion: Buy a HALF-GALLON of soda — with 800 calories from 56 spoonfuls of sugar — for $2.99 Here are my picks for the best local cause marketing programs of 2011.

How to Know It’s Time to Fire Your PR Group

Cause Related Marketing

There are three press releases for SIGNARAMA stores in Edmonton, Alberta, Peterborough, Ontario, and Louisville, Kentucky all with exactly the same leads or first paragraphs. The most common way to activate or promote your cause marketing campaign is via public relations.

Your Favorite Topics for Fall Webinars

Kivi's Nonprofit Communications Blog

Jennifer Milburn, Kentucky Waterways Alliance. Thanks to the 154 nonprofits who completed our recent survey about what should go on the webinar schedule. Here are the top three webinars you selected. How to Create, Reuse, and Manage All of Your Content. This webinar has been scheduled for Thursday, November 4. Registration will open late August. Rethinking Your Newsletter Strategy. This webinar will be held Thursday, September 9. Registration will open in two weeks.

Is it a pink nightmare?

Get Fully Funded

So Kentucky Fried Chicken is doing a cause marketing promotion for the Susan Komen Foundation. You know, the one that fights breast cancer. And there are a lot of people scratching their heads about that. Some are even angry. Many are calling it a huge blunder. It’s tough to understand how greasy fast food and fighting breast cancer go together.

Regal Enteratinment Reports the Results of its Cause Marketing Campain Called 'Straw Vote'

Cause Related Marketing

Harland Sanders didn’t open his first Kentucky Fried Chicken until he was 65. Yesterday Regal Entertainment announced the final tally of its August Straw Vote; Boys and Girls Clubs of America garnered $97,721 and St. Jude Children’s Research Hospitals collected $65,692.

Business to Business Cause Marketing from AmpliVox

Cause Related Marketing

Profits from its ‘gear’ store benefit Habitat for Humanity, local food banks in Lexington, Kentucky, veteran’s organizations and the Longhopes Donkey Shelter). Most cause marketing faces the consumer. You can imagine why.