Livestrong Stadium Deal Sets Naming Rights On its Ear

Cause Related Marketing

In March Sporting Kansas City, a Major League Soccer (MLS) team announced that its new $200 million stadium, scheduled to open in June, would be named Livestrong Sporting Park, in honor of the Lance Armstrong Foundation.

Nonprofit Crisis Communications: Passover Case Study

Getting Attention

This week’s triple murder at a Jewish Community Center (JCC) and Jewish-run retirement home in Kansas City—by a white supremacist, because he thought his victims were Jewish—generated empathy and concern among everyone I know.

Trending Sources

What Should the Title of your Legacy Giving Booklet Be?

iMarketSmart

Guide to Giving (Greg Vranicar, Planned Giving Director at Diocese of Kansas City-St. My Enduring Legacy Planning Kit (Gary Pratt, Planned Giving Officer for Roman Catholic Archdiocese of Kansas City in Kansas and the Catholic Foundation of NE Kansas).

WOWza Nonprofit Marketing Jobs

Getting Attention

Communications and Marketing Manager Youth Frontiers (Twin Cities, MN). Senior Communications Specialist, Education Kauffman Foundation (Kansas City, MO). Sponsorship, Marketing & Public Relations Manager The Loppet Foundation (Twin Cities, MN). Post YOUR comms job here —nonprofits, grantmakers, B Corps & vendors serving nonprofits. Communications Coordinator First Unitarian Society of Milwaukee (Milwaukee, WI).

Jobs 65

Your Next Nonprofit Marketing Job: Monday Matters

Getting Attention

E-Communications Web Developer The Salvation Army (Kansas City, MO). Senior Vice President , Senior Account Executive Digital & Account Executive, Media Relations (New York City & Washington, D.C.). Post YOUR open nonprofit marketing and communications positions here. Communications Coordinator (PT) World Affairs Council of Oregon (Portland, OR). Communications Specialist The Health Trust (San Jose, CA).

Your New Nonprofit Marketing Job: Movin’ Up Monday

Getting Attention

E-Communications Director , YMCA of Greater Kansas City (Kansas City, MO). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities.

Watch the fundraising objections fall to the floor

Fundraising Coach

® training in Kansas City. Last week, I was invited to give a full day Ask Without Fear!® We had a blast. One of the exercises involved overcoming objections…even before they come up.

Improve your nonprofit website by moving down the ladder

Wild Woman Fundraising

So for example, if you’re a cancer charity, they’re the ones typing “Multiple_myeloma FAQ” or “Cancer caretaker meetup Kansas city” into their search engine to see what comes up.

Your New Nonprofit Marketing Job: Friday Futures

Getting Attention

Communications Manager , Communities Creating Opportunity (Kansas City, MO). Digital Marketing Manager , New York City Ballet (New York, NY). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. Thanks!

Cause Marketing for Dummies Book Tour Begins Today!

Selfish Giving

October 18 – Midwest Philanthropy Conference, Kansas City, MO, Speaker. The excitement is growing for Cause Marketing for Dummies! Okay, so these people are in line to meet Sarah Palin. But if Palin had crowds this big, just imagine the reception for CM4D!).

Men and Cause Marketing

Cause Related Marketing

Mike Swenson, president of the PR division of the agency Barkley in Kansas City blogs about the session in his fine blog Citizen Brand.

Great Nonprofit Marketing Jobs: Friday Futures

Getting Attention

Kansas City, KS). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. Thanks! NEW OPPORTUNITIES. Assistant Program Director , International OCD Foundation (Boston, MA).

Mixed Links on Nonprofit Marketing and Fundraising

Kivi's Nonprofit Communications Blog

I’ll be in Kansas City on Tuesday for the Philanthropy Midwest conference, so if you’ll be there, please find me and say Hi! It’s Friday! Time for another round of Mixed Links! First off, Happy Birthday to my assistant and sister, Kristina Leroux !

10 Cause Marketers You Should Follow on Twitter (Plus 20 More)

Selfish Giving

Scott blogs at Rallythecause.com and has been involved in several high profile campaigns, including Pledge to End Hunger which helped Tyson Foods deliver 560,000 meals to four different cities for children in need and raised $28,000 for Share Our Strength. I love Twitter.

What Should the Title of your Legacy Giving Booklet Be?

iMarketSmart

Guide to Giving (Greg Vranicar, Planned Giving Director at Diocese of Kansas City-St. My Enduring Legacy Planning Kit (Gary Pratt, Planned Giving Officer for Roman Catholic Archdiocese of Kansas City in Kansas and the Catholic Foundation of NE Kansas).

Join Cause-Related Marketing, Get a Cool Tool You can Use Now

Cause Related Marketing

Kind Readers:Dave from Kansas City, Missouri is the latest person to join the Cause-Related Marketing Googlegroup.You can join, too.When you do, each new posting to Cause-Related Marketing comes directly to your email box.As an inducement, everyone that joins receives a copy of the "Five Flavors of Cause-Related Marketing," which explains Cause-Related Marketing in an easy-to-follow matrix and

Don’t Hire a Full-Time Cause Marketer

Selfish Giving

I call Kansas City based Barkley “The Cause Marketers of the West.” Maureen Carlson, who founded the cause marketing program at City of Hope , is his consigliere.

Pro Tips on Getting the Most Out of a Pay-Per-Click Campaign

Fundraising Coach

He currently works for an SEO firm in Kansas City. If you’re like me, you haven’t engaged an agency to conduct a pay-per-click campaign. I wouldn’t know where to start, so I’m pleased to have this guest post from Dwayne Ricketts. Dwayne attended University of Missouri where he received a BA in Business. by Dwayne Ricketts.

Can You Cause Market to Men?

Cause Related Marketing

Mike Swenson, president of Crossroads, the PR arm of the independent agency Barkley in Kansas City, blogged about the session on his fine blog Citizen Brand. In the Summer of 2011 results starting coming out from the Dynamics of Cause Engagement study and among the headlines was women are generally more responsive to cause marketing than men, providing further confirmation of what many have long suspected. But men aren’t absent from the cause marketing equation.

Non-profit Storytelling: 6 Tips for Interviews

Fundraising 123

a Kansas City-based agency that specializes in messaging for non-profit organizations. . Ask any non-profit, and they'll tell you there's nothing better than a personal, heartfelt story to put a face on their cause. Far better than organizational blah-blah or sterile statistics, stories help donors (and future donors) learn an organization's personality. Stories help donors feel engaged in the work-and see the difference they can make in a real person's life.

More Looking to Nonprofit Jobs for Personal Fulfillment

Fundraising Breakthroughs

The Kansas City Star theorizes in “ Younger workers showing interest in nonprofit jobs ” that the tragic events of September 11 and Hurricane Katrina have inspired more and more young professionals to create positive change in the world through nonprofit careers. There seems to be a spike in news—do three stories count as a spike?—about about careers in the nonprofit sector.

What I Learned from Michael Kaiser

Fundraising Breakthroughs

Kaiser is credited with turnarounds at the Kansas City Ballet and Alvin Ailey Dance Company. Last month I read Michael Kaiser's new book The Art of the Turnaround.

Raising Cause Marketing

Selfish Giving

On the eve of the Cause Marketing Forum Conference, AdAge published The Day Cause Marketing Died by my friend Mike Swenson , CMO at Barkley in Kansas City. “Lazarus! Come Forth!&#.

Why White Castle’s Cause Marketing is Better than KFC’s

Selfish Giving

Mike Swenson , a mentor of mine at the cause marketing consultancy Barkley in Kansas City probably summarized it best. It was only a matter of time before it happened. In some ways I’m surprised it even took a week.

On Asking for Money Without Shame

Fundraising Breakthroughs

Holy smokes (sorry, I'm from Kansas City, and we talk that way). Again, on the topic of not apologizing, but asking for money with confidence and grace. Earlier this fall, I received an email solicitation from someone I really like for an art project that was interesting to me. But the "ask" was so disturbing that I got stuck and just couldn't, and didn't, respond with a gift (even though I kind of wanted to).