Livestrong Stadium Deal Sets Naming Rights On its Ear
Cause Related Marketing
MAY 2, 2011
In March Sporting Kansas City, a Major League Soccer (MLS) team announced that its new $200 million stadium, scheduled to open in June, would be named Livestrong Sporting Park, in honor of the Lance Armstrong Foundation. Sporting Kansas City Major League Soccer Rio Tinto Jose Sanchez Lance Armstrong Foundation Real Salt Lake Federacion Mexicana de Futbol UNICEF Fundacion Cim*ab LiveSTRONG
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