Interview: Zach Hochstadt, Mission Minded Agency Cofounder & Nonprofit Branding Expert

Non Profit Marketing 360

The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the NPM360 blog. But as you know, the nonprofit sector has some really unique challenges, so we were developing some things specific to the nonprofit market.

Kaizen and Cause Marketing

Cause Related Marketing

Few companies or nonprofits… in Japan or anywhere else… are likely to survive if they don’t practice some version of kaizen. And it’s precisely the word to describe what Toyota’s marketing department practiced with its cause marketing effort called “ Meals Per Hour ,” which is a video about the people of Rockaways, New York in the wake of Superstorm Sandy in October 2012. Cause-Related Marketing does a world of good.

Nightmare Cause Marketing Scenario

Cause Related Marketing

Imagine that a sponsor and a cause engage in a sincere and well-meant cause marketing activity and out of carelessness they word the offer poorly in the activation materials. The result will be causes that look at the risks and decide not engage in cause marketing.

The Best Cause Marketing of 2010

Cause Related Marketing

The year 2010 was a memorable year for cause marketing. What follows are, in my judgment, the 10 best cause marketing campaigns of the year. Thousands of cause marketing efforts take place each year. Tomorrow: The worst cause marketing of 2010.

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The Best Cause Marketing of 2011

Cause Related Marketing

One of the things I love about cause marketing is also one of the things I love about my wife; it (like she) continues to surprise me. Here in date order of the original post are my top eleven Best Cause Marketing Efforts of 2011. Instant-On Cause Marketing for Earthquake Relief.

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The Worst Cause Marketing of 2011

Cause Related Marketing

Even when it comes to cause marketing this fascination with the bad is strong. Many more people find the Cause Marketing Blog because they searched on ‘bad cause marketing’ and similar search terms than found it by searching for ‘good cause marketing’ and equivalent terms.